‘Let’s Go Gifting’: Nordstrom Launches its 2018 Holiday Campaign Celebrating the Joy of Gifting

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(Courtesy: Nordstrom PR)

This holiday season, Nordstrom wants to make shopping fun with Gifts That Do Good, Gifts That Inspire, and innovative services that help make the holidays completely stress-free in-store and online. The marketing campaign was produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe, and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, who began her modeling career walking a Nordstrom fashion show as a teenager, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years.

NORDSTROM LOGO

NORDSTROM LOGO (Courtesy: Nordstrom PR)

The campaign includes a colorful, cheerful video that will run on Nordstrom.com and on the retailer’s social and digital platforms, print and out of home. A national TV commercial will launch on November 5.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in O: The Oprah Winfrey magazine  (Courtesy: Nordstrom PR)

GIFTS THAT DO GOOD

Giving back feels good any time of year, but particularly during the holidays. From gift cards that give back, to gifts that do good, Nordstrom is making it easier than ever for customers to find the perfect gift.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in InStyle magazine (Courtesy: Nordstrom PR)

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Harpers Bazaar magazine (Courtesy: Nordstrom PR)

  • Gift Card Give Back Nordstrom donates 1% of all gift card sales to nonprofits across the U.S. and Canada. This year alone, the company has donated over $7.5 million to more than 600 organizations.

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  • Children’s Miracle Network Hospitals™ In partnership with its customers, Nordstrom is supporting Children’s Miracle Network Hospitals™ (CMNH) to make a difference in the lives of children. Now through December 24, Nordstrom invites customers to support CMNH through the purchase of $10 giving cards at any Nordstrom full-line store in the U.S. and Canada. All donations will stay local to the community in which they were given, including 55 network hospitals in regions with Nordstrom stores. The donations will fund critical treatments, pediatric medical equipment and charitable care for children and their families across the U.S. and Canada.

  • Nordstrom Signature Nordstrom is introducing a new cashmere collection featuring beautiful designs for women, men, and children. Select products within the collection are produced in factories where Nordstrom has partnered with BSR’s HERproject to implement workplace training programs on topics like health, finance, and gender equality. Since 2007, Nordstrom has partnered with BSR to launch worker empowerment programs in 27 factories around the world, reaching more than 18,000 workers.

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Elle magazine (Courtesy: Nordstrom PR)

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Marie Claire magazine (Courtesy: Nordstrom PR)

  • Treasure & Bond Nordstrom donates 2.5% of net sales from this exclusive, private-label brand to programs that empower young people to make a difference in their community. To date, the company has donated $2.5 million. This year, Treasure & Bond is supporting WE Charity, which provides educators and students with curriculum and educational resources that help them gain an understanding of the root causes of pressing social issues and provides the tools necessary to take action and make an impact. Treasure & Bond features laid-back wardrobe staples with an Americana aesthetic for women, men, children, as well as home, a new category that launched this year.

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GIFTS THAT INSPIRE

Nordstrom aims to be THE destination for unique holiday gifts at a range of price points, from a chic Topshop faux fur shoulder bag for $48 to showstopping Gucci boots for $1,790, including emerging brands and exclusive items.

November 27 - Treasure & Bond Patterned Pullover

November 27 – Treasure & Bond Patterned Pullover

  • Daily Drops Beginning November 27 through December 18, Nordstrom will release exclusive, limited products each day called ‘Daily Drops,’ to create a sense of discovery in-store and online throughout the shopping season. Products will be added to Nordstrom.com/holidaygifts at 6:00am PST, as well as on the @Nordstrom Instagram. ‘Daily Drops’ will feature exciting, new-to-market items and styles from brands like Something Navy, Christian Louboutin, Charlotte Tilbury, Rothy’s, Treasure & Bond, Le Labo, Sant & Abel, Hugo Boss x Jeremyville, and Rag & Bone x Mickey.

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  • Gift Guides Based on top-demanded categories and search terms by Nordstrom customers, the company is introducing a persona-based gift guide featuring curated and unique ideas for 11 customer personalities. Examples include The Tech Collector, The Luxe Lover, The Traveler, The Witty One, and the Do-Gooder, among others, and can be found on Nordstrom.com/holidaygifts.

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Nordstrom Holiday Gift Guide Continue reading

2018 Holiday Gift Guide: Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Look to Lands’ End for a social, snuggable, shoppable and smart holiday seasonLands End Heritage Logo

There are gifts, and then there are gifts from Lands’ End. Each item is thoughtfully designed, meticulously crafted and made-to-order with ease so that the gift giver and recipient alike can experience the delight of quality, the heart of five-star customer service and the integrity of a company that cares. Lands’ End today unveils its 2018 Holiday and Christmas Collection filled with something special for everyone on the list. The complete collection can be found in the Holiday Shop at landsend.com.

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With its new Scientific Warmth Ratings Guide Families on Outerwear Choices, Lands’ End Offers a Coat for Every Level of Warmth this holiday season

There’s a quality at Lands’ End that permeates everything we do. From our designers to the pickers and packers in the warehouse, we carry with us the heart of first-rate customer service. We strive to make the holiday season easier for busy families with quality gifts that they’ll be proud to present,” said Gill Hong, EVP, chief merchant and head of international at Lands’ End.

Lands’ End offers timeless, classic style and is a part of many family traditions with gifts such as fine cashmere sweaters and our handstitched, personalized Needlepoint Stockings. But we’re also modern, with gift ideas that are social media friendly, easy to shop and heartwarming during this busy season, making Lands’ End the smart stop for all our customers’ holiday shopping.”

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Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Social Snapshots

‘Tis the season for sharing memorable moments on social media. Soon, pages and profiles will be lit up with holiday scenes including favorite gift ideas. Lands’ End offers gifts ideas for social media mavens that will look great when scrolling on smartphones and tablets.Hol_hires_1

For a primo family photo “op,” family Christmas pajamas in the same Rich Red Multi Plaid will look fantastic for the Christmas day around-the-tree shots. Kids’ graphic tees in holiday themes including snowflakes, a Christmas tree and snow plows bring personality to holiday baking pics. For outdoor snow play shots, consider colorful down coats and jackets with faux fur trim around the hood along with vivid, cold-weather accessories including the Fair Isle Stripe Scarf, Beanie Hat and Convertible Mittens. Buffalo Check in red and navy can be seen throughout the Lands’ End gift collections in sweaters, wraps, slippers, accessories and more. This pattern stands out in just about any photo and brings the holiday spirit. Felt Animal Slippers for women with delightful creatures such as a sheep, polar bears, and even a cow will pop on the page when shown photographed alongside the Kids Critter Slippers with a snowman, a penguin and more.

Even the family dog has a place at Lands’ End. Look for a complete collection of dog vests, dog beds, collars, leashes and even dog treats and a new Pup Tent at Lands’ End. Since pets are special, plus make the most adorable photos, customers are encouraged to tag their dog sporting the latest looks from Lands’ End with #LandsEndPets. Continue reading

Tommy Bahama and Pendleton Collaborate for Fall 2018

Tommy Bahama and Pendleton Woolen Mills have joined forces on a new collaboration that celebrates these two iconic lifestyle brands’ love of the great outdoors and commitment to quality and style. This comes to life in the Tommy Bahama & Pendleton collection of men’s and women’s apparel, accessories, and home products. Tommy Bahama, based in Seattle, WA, and Pendleton®, based in Portland, OR, share a Pacific Northwest sensibility and a unique appreciation of the outdoor lifestyle and love of the beach and the surf.

Tommy Bahama Logo

Tommy Bahama Logo

Combining their boundless dedication to open-air living, Tommy Bahama & Pendleton features the signature level of comfort, style, and quality that Tommy Bahama and Pendleton guests have come to expect. The brands’ shared sensibilities and authentic values are exemplified in two, new collaborative fabric patterns: the Aloha Harding Print unites Pendleton’s Harding design with overlaid tropical florals and the Island Serape Stripe features a tropical leaf pattern jacquard with Pendleton’s classic blanket stripe. These fabric patterns are used in a men’s vest, cardigan, camp shirt, and swim trunk and in a women’s serape poncho, dress, blouse, swim and activewear along with blankets, coffee mugs and more. Adding to the special nature of the Tommy Bahama & Pendleton collaboration, fabrics and blankets are made exclusively in Pendleton’s own Pacific Northwest mills for this collection.

Tommy Bahama and Pendelton

Tommy Bahama and Pendelton

This year also marks the 25th anniversary of Tommy Bahama, the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear, and a complete home furnishing collection. A successful retailer and pioneer in the concept of the combined restaurant and retail sites, Tommy Bahama locations allow guests to fully experience its hospitality and the brand anthem… Long Live the Island Life.

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. With corporate headquarters in Seattle, Tommy Bahama owns and operates over 160 Tommy Bahama retail locations worldwide, 18 of which offer a Tommy Bahama Restaurant & Bar.

For 25 years, Tommy Bahama’s mission has been to Live the Island Life,” said Bradley O’Brien, EVP of Product Design for Tommy Bahama. “To celebrate this milestone, we have partnered with Pendleton Woolen Mills on this unique collaboration. Warm, stylish, relaxed and approachable are the essential elements, which dovetail our two brands. It is a true celebration of the simple pleasures of living the good life on the beach, in the mountains or in your own backyard.”

Setting the standard for classic American style, Pendleton is a lifestyle brand recognized worldwide as a symbol of American heritage, authenticity, and craftsmanship. With six generations of family ownership, since 1863, the company celebrates 155 years of weaving fabric in the Pacific Northwest in 2018. Known for fabric innovation, Pendleton owns and operates two of American’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, accessories, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea, and Australia as well as Pendleton stores, company catalogs and direct-to-consumer channels including the Pendleton website, www.pendleton-usa.com.

Bob Christnacht, Executive VP of Sales and Marketing for Pendleton said, “Pendleton is pleased to partner with Tommy Bahama, bringing to our consumers a distinctively different look, with a completely compatible collision of tropical florals and western jacquard patterns. The result, dramatic and creative fashions that reflect our similar roots and commitment to quality.

The Tommy Bahama & Pendleton collection launches on October 4th at select Tommy Bahama stores, www.tommybahama.com, select Pendleton retail store locations, and www.Pendleton-usa.com.

Brooks Brothers, America’s Oldest Retailer, Marks 200-Year of American Style Excellence

Company was Founded by Henry Sands Brooks, Two Hundred Years Ago April 7, 1818

On April 7, 2018, Brooks Brothers, America’s oldest retailer, reached its milestone 200-year anniversary. Since opening its doors on April 7, 1818, in New York City, Brooks Brothers has grown from a small family haberdasher to become a global brand that has shaped and defined American style through its product innovations.

Brooks Brothers Logo

Brooks Brothers logo

Our anniversary today marks a significant and historic milestone not only for Brooks Brothers but also for the retail industry,” said Claudio Del Vecchio, Chairman, and CEO of Brooks Brothers. “This is a moment to celebrate two hundred years steeped in both tradition and innovation.

American fashion today is a result of years of groundbreaking innovations and revolutionary disruptions by Brooks Brothers. While perhaps best known today as a “classic” brand, it is important to note that the brand’s founder, Henry Sands Brooks (1772 – 1833), was no traditionalist at all. He was actually a dandy and an influencer among his peers, always on the lookout for the newest and most novel styles for his emporium in lower Manhattan selling “every new style of cloth, of the finest quality, made to order in the best and most fashionable mode.”

Brooks Brothers 346 Madison Avenue Flagship Store NYC Entrance

Brooks Brothers 346 Madison Avenue Flagship Store NYC Entrance

It is therefore ironic that some of Brooks Brothers’ most classic items today were the result of either invention and innovation — many radical for their time. In fact, Brooks Brothers is notably responsible for the introduction and popularization of some of fashion’s most iconic and enduring items, including the navy blazer, the reverse striped rep tie, the polo coat and the Number One Sack Suit. Even today’s athleisure trend has its origins in Brooks Brothers’ adaptations of sports clothes for daily life — most notably the 1900 invention of the Original Polo® Button-Down Oxford shirt. Finally, Brooks Brothers was responsible for the single most significant contribution to fashion — ready-to-wear tailored clothing, which was introduced to America in the mid-1800s as a consequence of the Gold Rush.

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Brooks Brothers Recent Fashion Show — BROOKS BROTHERS Fall/Winter 2018 FIRENZE PALAZZO VECCHIO JANUARY 2018 — in Florence Italy – Jan 10, 2018 (Photo Credit: Dan Lecca)

This sartorial passion was passed down from Henry to his sons, Elisha, Daniel, Edward, and John: the actual Brooks Brothers. These were fashion’s earliest influencers. For the past two centuries — and straight through to today — Brooks Brothers has outfitted an ever-changing world and is consistently pursuing quality and innovation, always with a respect for the past and an eye toward the future.

A Selection of Brooks Brothers Milestones:

  • Before there was the Eiffel Tower, Big Ben, the Statue of Liberty, Grand Central Terminal, and the cities of Hollywood and Chicago, there was Brooks Brothers.
  • In 1818, Henry Sands Brooks opened clothing shop “H. & D. H. Brooks & Co” on the corner of Catherine and Cherry Streets. The first recorded transaction was actually a loan to a friend.
  • In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers coat to his second inauguration. Sadly, he was also wearing it when he was assassinated a month later.

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    Brooks Brothers Original Polo Button Down Oxford

  • In 1900, Brooks Brothers invented the original button-down-collar shirt after noticing that polo players in England were pinning down their collars while playing.
  • In 1902, Brooks Brothers introduced the reverse-stripe rep tie, an adaptation of British regimental ties.
  • In 1915, Brooks Brothers opened its 346 Madison Avenue flagship store, where it remains today.
  • In 1953, Brooks Brothers invented the first ever non-iron shirt.
  • In 1957, Brooks Brothers introduced Argyle socks to America.
  • In 1961, Brooks Brothers designed the “#2 suit” — a favorite of longtime customer President John F. Kennedy.
  • In 1976, Brooks Brothers launched a full women’s collection.
  • In 1979, Brooks Brothers was one of the first international brands to expand to Japan.
  • In 2008, Brooks Brothers acquired Southwick in Massachusetts so that it could resume the manufacturing of tailored clothing in America.
  • In 2016, Brooks Brothers appointed Zac Posen as creative director for the Women’s Collection.

Throughout its history, Brooks Brothers have forged relationships with generations of customers: artists and politicians, working people and captains of industry, and Hollywood legends, as well as 40 out of 45 U.S. Presidents.

Today, Brooks Brothers currently have more than 280 stores in the United States and more than 700 locations internationally in 45 countries and continue to lead with a pioneering spirit, continually developing materials and designs that deliver performance, innovation and high-quality design.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

First Chapter of New Campaign Led by Solange Knowles and Her Curated Cast of Artists

Calvin Klein, Inc.,, today announced its new Calvin Klein Underwear and Calvin Klein Jeans global multi-media advertising campaign. The campaign introduces an evolution in the Calvin Klein brand’s globally recognized #MYCALVINS call to action: “Our Family. #MYCALVINS.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

Shot by photographer Willy Vanderperre, the first chapter of this new campaign features songwriter and recording/visual artist Solange (Knowles) alongside her personally curated cast of singers/songwriters, including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness. The cast is featured wearing core styles of Calvin Klein Underwear and Calvin Klein Jeans that are available in stores and online now.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 2

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another and celebrate the things that unite us.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 4

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

This launch marks the first moment of the new Our Family. #MYCALVINS campaign rollout, with a series of campaign launches that will run from Holiday 2017 through the Spring 2018 season. The talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 3

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

For the first time, the brand is embracing a digital first, socially powered mindset in communicating the evolution of the globally successful #MYCALVINS campaign originally launched in 2014. The #MYCALVINS campaign leverages influencers’ and existing consumer behavior to express themselves, and maximizes the cultural ‘selfie’ and viral image-sharing phenomenon. With dedicated digital support in 12 countries and key high impact outdoor in several key markets throughout the holiday season, the Our Family. #MYCALVINS initiative will be communicated to a global audience.

Macy’s and Sachin & Babi Join Forces for Decadent New Holiday Collection, SB by Sachin & Babi

The line created for Macy’s by husband and wife design team Sachin & Babi Ahluwalia features resplendent textiles and superb craftsmanship and is available in 149 Macy’s stores and www.macys.com in November. macyslogo

Sachin & Babi Ahluwalia, known for producing stunning pieces through their eponymous line that has redefined eveningwear, have created a dazzling collection for Macy’s that makes dressing up fun, easy, and empowering this holiday season. With close attention to detail and high fashion artistry, SB by Sachin & Babi goes beyond traditional special-occasion wear with a selection of signature dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts and pants. Fans of the new collection can preview the line on www.macys.com beginning today, prior to the official launch in stores on Nov. 15.

SBMacys 1 SeqBomber

The SB by Sachin & Babi collection created for Macy’s is a dazzling assortment of dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts, and pants perfect for celebrations this holiday season. Electric Sequin Bomber Jacket, $199; Bond Lace Pant, $119; available at select Macy’s locations and macys.com. (Photo: Macys/Business Wire)

The collection was inspired by New York City nightlife, and its captivating energy and optimistic spirit,” said Sachin Ahluwalia. Babi Ahluwalia continued, “The collection combines classic evening wear elements with 50 shades of shine, each piece makes a statement offering powerful women the promise of elegance.” Continue reading

Saks Fifth Avenue Announces 2017 Key To The Cure Campaign Benefitting Women’s Cancer Research Fund

Saks Fifth Avenue has teamed up with Women’s Cancer Research Fund (WCRF) for the 2017 Key To The Cure campaign. Now in its 19th year, Key To The Cure is Saks Fifth Avenue‘s annual fundraising and charitable initiative to fight cancer. This year, Women’s Cancer Research Ambassador Jennifer Lopez will act as the face of the campaign, and Missoni will design the exclusive, limited edition t-shirt.

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Saks Fifth Avenue Announces 2017 Key To The Cure Campaign Benefitting Women’s Cancer Research Fund With Women’s Cancer Research Ambassador Jennifer Lopez And Missoni.

For almost two decades, Key To The Cure has been one of the most iconic and valuable programs that Saks executes each year,” said Marc Metrick, President of Saks Fifth Avenue. “We look forward to raising funds for WCRF, as well as cancer research and treatment organizations around the country, and are confident that we will be successful, especially with the extraordinary support from both Jennifer Lopez and Missoni.

The Women’s Cancer Research Fund (WCRF), a program of the Breast Cancer Research Foundation, has supported innovative research directed at the development of more effective approaches to the prevention, early diagnosis, and treatment of women’s cancers since 1997. Founded by Jamie Tisch, Kate Capshaw, Rita Wilson, Anne Douglas, Quinn Ezralow, Kelly Chapman Meyer and Marion Laurie, WCRF has significantly moved the needle to advance life-saving research. Saks Fifth Avenue‘s annual KTTC Charity Shopping Weekend will kick off on Friday, Oct. 13, and will donate three percent of sales of designated merchandise up to $500,000 to WCRF from Friday to Sunday.

We are honored to partner with Saks Fifth Avenue on this year’s Key To The Cure campaign,” said Tisch. “We admire all that Saks has accomplished in support of cancer research over the years, and we are grateful to everyone who will participate in this event to raise critical funds.”

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Saks Fifth Avenue Key To The Cure 2017 t-shirt by MISSONI

Since the campaign’s inception 19 years ago, Saks Fifth Avenue has donated close to $40 million to cancer research and treatment organizations throughout the United States. Organizations that have benefitted from Saks Fifth Avenue’s charitable support include Stand Up To Cancer (SU2C), Cleveland Clinic, Boston’s Dana-Farber Cancer Institute, Nevada Cancer Institute and much more.

The Women’s Cancer Research Fund (WCRF) has supported innovative research directed at the development of more effective approaches to the prevention, diagnosis, treatment, and survivorship of women’s cancers since 1997. WCRF has significantly moved the needle to fast-track more effective approaches to the study of women’s cancers. In 2016, WCRF joined forces with the Breast Cancer Research Foundation (BCRF)—the largest private funder of breast cancer research worldwide. As a program of BCRF, the highest rated breast cancer organization in the country, WCRF will go even further in its ability to advance life-saving research. For more information, kindly visit www.wcrfcure.org or www.Instagram.com/wcrfcure.

Missoni, known for its colorful geometric motifs, created the exclusive 2017 Key To The Cure t-shirt. The design will be available for purchase from Oct. 1 through Oct. 31 at all Saks Fifth Avenue locations in the U.S. and Canada as well as on saks.com. One hundred percent of proceeds from the $35 t-shirt will be donated to twelve local cancer charities, including American Cancer Society, Breast Cancer Research Foundation, and TGen Foundation, among others.

It’s an honor to design the coveted Key To The Cure t-shirt for Saks Fifth Avenue,” said Angela Missoni. “This year marks my 20th anniversary as the Creative Director for Missoni and what better way to celebrate than to join the amazing roster of designers who have used their creative voices to support such an extraordinary cause.

Jennifer Lopez will act as the official 2017 WCRF Ambassador, appearing in the KTTC advertising campaign as well as in a Saks Fifth Avenue-sponsored national public service announcement. Past ambassadors and designer collaborations have included Halle Berry and Christian Louboutin, Jennifer Aniston and Peter Dundas, Gwyneth Paltrow and Karl Lagerfeld, and Heidi Klum and Michael Kors, among many well-known others.

For more information, kindly visit saks.com, Facebook.com/saks, Instagram.com/saks, Twitter.com/saks, Pinterest.com/saks, and Snapchat.com/saks_official.