Macy’s Announces the Fifth Annual “Buy A Coat & We’ll Donate One” Coat Campaign in Support of Clothes4Souls

Share the Warmth! Buy a coat at Macy’s stores or macys.com from October 24 to 29, and Macy’s will donate a new coat to someone in needmacyslogo

Macy’s and Clothes4Souls announces the fifth annual “Buy a Coat & We’ll Donate One” campaign. From Tuesday, Oct. 24 through Sunday, Oct. 29, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Through this program, Macy’s and its partners have donated 165,000 new coats, with a retail value of more than $6.6 million, since 2013.

To help customers save while giving back, Macy’s will offer 40 percent to 50 percent off a large selection of outerwear during the campaign.

Macy_s 'Buy A Coat & We_ll Donate One' campaign in support of Clothes4Souls begins Oct. 24 (Photo Business Wire)

Macy’s “Buy A Coat & We’ll Donate One” campaign in support of Clothes4Souls begins Oct. 24 (Photo: Business Wire)

This year, Macy’s will celebrate the fifth season of our ‘Buy a Coat & We’ll Donate One’ campaign in partnership with Clothes4Souls,” said Holly Thomas, Macy’s group vice president of cause marketing. “With the help of our customers, we’re aiming to deliver another 35,000 new coats to the men, women, and children who need them most this upcoming winter season. The impact of this program has been remarkable, and we are proud to invite our customers to join us once again in giving to this important cause.

Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with nonprofit partners including homeless shelters, after-school programs, international relief, and disaster relief organizations to provide clothes to those who need them most, domestically and globally.

We are always so excited for this time of year,” said Buddy Teaster, president and CEO of Clothes4Souls. “The opportunity to work with Macy’s, its vendors, and dozens of agencies around the country to distribute 35,000 brand-new, high-quality coats to men women and children, creates[ing] real value for those in need. Thank you, Macy’s, for five years of partnership and helping 165,000 people here in the U.S.”

The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance.

Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment and participate in “Buy a Coat & We’ll Donate One,” visit macys.com.

Macy’s “Buy a Coat & We’ll Donate One” campaign is made possible through support from Ben Sherman, Bernardo, Calvin Klein, Carters, CB Sports, Celebrity Pink, Coffeeshop, Guess, Hawke and Co, HK by Hawke, Jessica Simpson, Laundry, London Fog, OshKosh, Rampage, Sebby, Tommy Hilfiger, Via Spiga, Vince Camuto, Weather Tamer, and 32 Degrees.

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Macy’s Welcomes Back “American Icons” This Summer

Macy’s offers fashion from America’s favorite brands, early summer events and a partnership with Got Your 6 in support of America’s veterans

From May 13 to July 4, share photos using #AmericanSelfie for a chance to be included
in the national broadcast of Macy’s 4th of July Fireworks®

Macy’s announces the return of “American Icons,” launching this week in celebration of America‘s Independence Day (July 4th) and the American landscape, the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.

(Image courtesy of Macy's)

(Image courtesy of Macy’s)

American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”

From now to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, macys_on_black_se_8540Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s annual 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.

Got Your 6 is a campaign that unites nonprofit, Hollywood, and government partners and believes that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. The organization also knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.

In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture. The Got Your 6 campaign chose this term, because it is emblematic of the many skills that veterans bring back into their communities when they return home.

Through entertainment industry partners, Got Your 6 works to normalize the depictions of veterans on film and television to dispel common myths about the veteran population. Through nonprofit and government partners, Got Your 6 likewise ensures successful veteran reintegration and empowers veterans to lead here at home. Together, Got Your 6 and its partners are shifting public perceptions so that veterans’ leadership and skills are recognized and utilized at home to strengthen communities.

Each year, around a quarter-million service members exit the military and re-enter civilian life. It is essential that Americans see the potential for veterans to strengthen our communities. Got Your 6 works to ensure that veterans return home to be seen as leaders and civic assets. For the past decade, our country has framed “veteran reintegration” as a major societal problem or struggle. On the contrary, Got Your 6 believes that it is crucial for Americans to see veteran reintegration as an opportunity, because veterans are uniquely suited to solve some of our nation’s most difficult challenges.

The average American has little first-hand connection to the military and often believes that, in general, veterans are much more likely than civilians to experience unemployment, substance abuse, homelessness, and various other issues. These notions are largely misconceptions. They paint a picture of veterans as “broken.” As a result, veterans often say they feel more pity than respect from the civilian population. When veterans fail to successfully reintegrate back into American society, it is often because their communities do not expect them to succeed or excel. Got Your 6 believes that if the country does not call upon returning veterans, then we will miss out on a generation of leaders.

Macy’s is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.

Star-Studded Fashion
Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Tommy Hilfiger, Michael Kors, Martha Stewart Collection, Locker Room Lids, Thalía Sodi, Ryan Seacrest Distinction and the lovable characters from PEANUTS®, among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at macys.com/americanicons.

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Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.

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I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.

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American Icons - Coast to Coast  - Thalia Sodi

With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thalía Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thalía Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thalía, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.

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Ryan Seacrest

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Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion. Continue reading

amfAR’s CINEMA AGAINST AIDS GALA RAISES A RECORD BREAKING $35 MILLION FOR RESEARCH TO FIGHT HIV/AIDS AND TO HELP FIND A CURE

EVENT SPONSORED BY WORLDVIEW ENTERTAINMENT, BOLD FILMS, BVLGARI, MERCEDES-BENZ and THE WEINSTEIN COMPANY

The 21st annual Cinema Against AIDS raised a record $35 million last night, helping amfAR in its continued fight against HIV/AIDS. The star-studded black-tie event was held at the Hotel du Cap Eden Roc and was presented by Worldview Entertainment, Bold Films, and BVLGARI.
CAP D'ANTIBES, FRANCE - MAY 22:  Harvey Weinstein and Heidi Klum speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D’ANTIBES, FRANCE – MAY 22: Harvey Weinstein and Heidi Klum speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D'ANTIBES, FRANCE - MAY 22:  Dean Caten, Sharon Stone and Dan Caten attend amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Pascal Le Segretain/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Dean Caten, Sharon Stone and Dan Caten attend amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Pascal Le Segretain/amfAR14/WireImage)

Since amfAR’s late Founding International Chairman Dame Elizabeth Taylor hosted the first Cinema Against AIDS in 1993, the event has become the most coveted ticket in Cannes. Past events have been chaired by amfAR Global Fundraising Chairman Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna, among many others.
Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate their research into effective policy, prevention, and treatment programs around the globe.
CAP D'ANTIBES, FRANCE - MAY 22:  (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Dominique Charriau/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Dominique Charriau/WireImage)

CAP D'ANTIBES, FRANCE - MAY 22:  Kellan Lutz attends amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Andreas Rentz/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Kellan Lutz attends amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Andreas Rentz/amfAR14/WireImage)

Sharon Stone was once again a Chair of the event, along with Harvey Weinstein, amfAR ambassador Milla Jovovich, Heidi Klum, BVLGARI Ambassador Carla Bruni-Sarkozy, John Travolta, Kelly Preston, Aishwarya Rai Bachchan and Abhishek Bachchan, Carine Roitfeld, amfAR Chairman Kenneth Cole, Bulgari Group Chief Executive Officer Jean-Christophe Babin, amfAR Global Fundraising Ambassador Milutin Gatsby, Michel Litvak, Vincent Roberti, Remo Ruffini, Worldview Entertainment chairman and CEO Christopher Woodrow, and Worldview Entertainment COO Molly Conners.

Continue reading

Tony- And Grammy-Winner Billy Porter To Host Live Out Loud’s Thirteenth Annual Young Trailblazers Gala On April 28

Acclaimed Star of Broadway’s Kinky Boots Will Serve as Master of Ceremonies and Help Celebrate Five of New York’s Most Inspiring Young Leaders

Billy Porter will headline the thirteenth annual Trailblazers Benefit Gala hosted by Live Out Loud, an nonprofit organization dedicated to inspiring, nurturing and empowering LGBTQ youth to build a successful future by connecting them to positive role models and affirmative experiences in the LGBTQ community.  On Monday, April 28, Porter will join more than 500 leaders in business, arts, politics, and more, to honor individuals that have made a positive impact among the LGBT youth community and recognize several remarkable young LGBT leaders with college scholarships.  Proceeds of the event will go toward furthering educational programming for LGBTQ youth.

Live Out Loud inspires, nurtures and empowers LGBTQ youth to build a successful future by connecting them to positive role models and affirmative experiences in the LGBTQ community. By providing youth with opportunities to interact with adults who understand the realities of living openly as a member of the LGBTQ community, Live Out Loud helps young people to achieve academic success, healthy relationships, rewarding careers, and a fulfilling life. Live Out Loud forges these crucial connections through innovative, hands-on initiatives that include: bringing positive LGBTQ role models into classrooms and schools; bringing LGBTQ youth into workplaces to meet LGBTQ professionals from all walks of life; and providing financial and mentoring support to young scholars and leaders.

It will be my great pleasure to shine the spotlight on perseverance and the potential these young leaders have to find their own voices in this world,” noted Porter, whose artistic talents are equaled only by his passionate support for LGBTQ rights.  “I celebrate Live Out Loud for their important work and will be proud to stand among them at this gala, and continue to stand for the power of equality.

Porter is a Tony® and Grammy® Award-winning singer, composer, actor, playwright and director from Pittsburgh, PA. As a recording artist, Porter’s solo albums include his first CD, Untitled, on A&M records and his sophomore album, At the Corner of Broadway + Soul – LIVE, on Sh-K-Boom Records. Billy’s Back on Broadway, Porter’s highly anticipated debut on Concord Records, is scheduled for release April 8, 2014. Porter currently stars as “Lola” in the smash hit Broadway musical Kinky Boots, for which he won the 2013 Drama Desk and Tony Awards for Best Actor in a Musical.  Porter is also a graduate of The Professional Program In Screenwriting at UCLA and is an adjunct professor at his alma mater Carnegie Mellon University’s School Of Drama, where he has directed productions of Company and Letters From ‘Nam.

He will be joined this year by Gala Chairs Tim AllenEugene Rabinovich and Chuck JamesHonorary Chairs include Lea DeLariaMichael UrieJordan Roth & Richie JacksonKim & Lexi StolzBD Wong,David HallbergClodaghDaryl Roth and The Honorable Christine Quinn.   Honorees include Ariel Foxman, editor at InStyle Magazine and Playwright, Terrance McNally.

The LGBT community continues to change public opinion and we have seen dramatic changes made in the past several years – including, and importantly, last year’s overturning of the Defense of Marriage Act and the great many states that are debating the legalization of same-sex marriage,” said Leo Preziosi, Jr., founder and executive director of Live Out Loud. “Together, we must all focus on what’s possible – on what the world can and one day will look like for LGBTQ youth.  That is why we enable adult members of our community to reach out to the younger generation and play an active role in their lives to show them that they are valued and that their dreams can be realized.”

In the tradition of Live Out Loud‘s commitment to energize and enable LGBTQ youth to live the life of their dreams, five college-bound high school seniors from the NY Tri-state area will be awarded $5,000 scholarships at the event for their demonstrated outstanding leadership.

Live Out Loud helps LGBTQ students in New York City and the tri-state area by connecting them with role models and leaders in the LGBT community who are passionate about their life’s work and committed to sharing their stories, insight and advice with the next generation.  Among Live Out Loud‘s many hallmark programs is a partnership with international ad agency Deutsch Inc. called “Gay It Forward“, a groundbreaking PSA campaign for one of their signature programs, The Homecoming Project, which brings successful LGBT adults back to their high schools to share their stories with current students.

Sponsors of the Thirteenth Annual Young Trailblazers Gala include: Bank of America Merrill Lynch,Bloomingdale’s, Burberry, Calvin Klein, Inc., Carolina Herrera, Coach, Donny Deutsch, Abraham & Golda FoxmanAriel Foxman, Fund in the Sun, Helmut Lang, IPG, Johnson & Johnson, Nancy & Howard MarksMax Mara, Mindspark, Neiman Marcus, PwC, Daryl and Steven Roth Foundation, Theory, Lizzie & Jonathan M. Tisch, TJ Maxx/Marshalls/Homegoods, Tory Burch, and Viacom.

Tickets start at $250, and multiple sponsorship opportunities are still available.  For more information, contact Kristine Bruch at 212-228-7446 or visit www.liveoutloud.info.

 

Academy of Arts University Fashion Design and Textile Design Students Shine at Fall/Winter 2014 New Fashion Week

Designer Profile and Inspiration Images by David Dooley/Runway Images by Randy Brooke/WireImage 

Every designer dreams of showing their collection at Mercedes- Benz Fashion Week, and on Friday, February 7th that dream came true for 13 designers from the School of Fashion at Academy of Art University. “Since 2005, the School of Fashion has premiered the collections of students and recent graduates during New York Fashion Week. Part of our commitment to our students is to help launch their careers and have their work seen by industry professionals,” said Dr. Elisa Stephens, President of Academy of Art University. “Debuting these designers’ collections during Mercedes-Benz Fashion Week is an incredible opportunity for each of them.”

With more than 18,000 students, Academy of Art University is the nation’s largest accredited private art and design university. Established in 1929, the school offers accredited A.A., B.A., B.F.A., M.A., M.F.A., and M.Arch degree programs in Acting, Advertising, Animation & Visual Effects, Architecture, Art Education, Art History, Fashion, Fine Art, Game Design, Graphic Design, Illustration, Industrial Design, Interior Architecture & Design, Jewelry & Metal Arts, Landscape Architecture, Motion Pictures & Television, Multimedia Communications, Music Production & Sound Design for Visual Media, Photography, Visual Development, and Web Design & New Media. Online degrees are offered in most areas. Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD (National Association of Schools of Art and Design), NAAB (Master of Architecture), and CIDA (Council for Interior Design Accreditation offered for BFA-IAD, MFA-IAD).

For the Fall 2014 season, 13 designers presented eight collections, four of which were collaborations between Fashion Design and Textile Design students. In total, six womenswear and two menswear collections were presented at the Academy of Art University Mercedes-Benz Fashion Week show.

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Jaci Hodges, M.F.A. Fashion Design, collaborated with Nisha Hanna Btesh, B.F.A. Textile Design, on a 1960s-inspired womenswear collection that was created with the use of Shibori, the Japanese technique of resistance felting. Originally from Austin, TX, Jaci holds a B.B.A. in Marketing with a minor in Philosophy. Additionally, she recently completed a design internship with gr.dano, a Bay Area ready-to-wear company co-founded by fellow alumna Jill Giordano. Nisha is a California native, born and raised in San Diego. Jaci and Nisha were inspired by the excess of prints worn during the late 1960s, in particular to those seen on the Brady Bunch, and the costumes worn by Mia Farrow in the film Dandy in Aspic.

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Frank Tsai, M.F.A. Fashion Design, collaborated with Andrea Nieto, B.F.A. Textile Design, on a menswear collection inspired by the mood and emotion of an international photography collection, “Beauty in Decay,” personal struggle, raw emotion, and the different stages of the healing process. Frank was born and raised in Kaohsiung, Taiwan, earned a B.S. Degree in Fashion Design and Merchandising, was awarded high honors for his undergraduate fashion show, and worked as the Marketing Manager for FU YU Clothing Company. Andrea grew up in Cali, Valle del Cauca, Colombia, is on the Academy of Art University President’s Honor List, was awarded a $10,000 scholarship through the YMA Scholarship Fund as a Geoffrey Beene National Scholar, and recently finished a design internship at BCBGMAXAZRIA. Continue reading

SHOP MACYS.COM FOR THE BEST CYBER MONDAY DEALS ONLINE

Beginning with a preview on Sunday, December 1, customers can shop the most spectacular deals on thousands of items to kick off the online holiday shopping season

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Macy’s is kicking off the biggest online shopping holiday of the year with spectacular specials on hundreds of items for him, her and the home online at www.macys.com and in select stores nationwide. With a preview beginning Sunday, Dec. 1, customers will find amazing deals on popular gifts including designer fashions and accessories, beauty items, electronics, home décor and more. Macy’s will offer free shipping for any online purchase of $75 or more, beginning Sunday, Dec. 1 through Cyber Monday, Dec. 2 (promo code CYBER, offer excludes furniture, mattresses and rugs).

Customers can shop www.macys.com this Cyber Monday for holiday specials including:

30 percent off select impulse denim

50 percent off select impulse dresses, sweaters and tops

40 percent off fashion boots from Vince Camuto, Nine West, I.N.C. and more

50 percent off select gloves and cashmere scarves from Charter Club and more

50 percent off select coats from Kenneth Cole, Calvin Klein, DKNY and London Fog

50-60 percent off select sweaters from Tasso Elba, Club Room and more

50 percent off tech gloves

60 percent off coats for girls, boys and infants

60-70 percent off comforters from Hotel Collection, Calvin Klein and more

$149 sterling silver ring; your choice of black diamond stackable ring (1/2 ct. t.w.) or white diamond stackable ring (1/2 ct. t.w.)

Select macys.com Cyber Monday deals will be available online and in-store starting Sunday, Dec. 1, 2013 through Monday, Dec. 2. Visit www.macys.com for more information on special store hours, in-store deals and online sales to find the best value and savings this holiday season.

Macy’s Herald Square Beauty and Fragrance Department Unveils Its Biggest and Boldest Makeover Yet

Beauty Starts From the Inside with New Cosmetics, Skincare and Fragrance Brands, Fully Re-Designed Counters, All-New Shop-In-Shop Installations, And Salon Services

All Images Courtesy of Macy’s Inc.

A state-of-the-art and sophisticated shopping experience awaits shoppers as Macy’s Herald Square unveils a striking new look for its signature world of beauty and fragrances today. The long-awaited reveal has been months in the making, culminating with the most dramatic makeover of a beauty department in modern retail history. Re-fashioned within a brand-new 24,000 square-foot space and re-imagined within the grand architectural setting of the majestic Main Floor, the new Cosmetics and Fragrances department at Macy’s Herald Square will be the pre-eminent retail showcase for beauty brands and salon services. New luxury and prestige brands in color, treatment and skincare collections, as well as brand new counters, shops and bars for brows, blow-outs and nails will elevate the macys_on_black_se_8540customer experience and exceed their expectations. Beauty will truly be in the eye of the beholder as Macy’s Herald Square restyles the world’s ultimate beauty destination.

Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive vice president/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location. Macy’s Herald Square undeniably has the most powerful presentation for beauty in New York City.”

Macy's Herald Square, New York City

Macy’s Herald Square, New York City

She added, “In addition to the new color, skincare and fragrance collections being introduced, all of our existing vendors embraced the spectacular changes at Macy’s Herald Square with their own state-of-the-art installations that are unique, interactive and the most exciting cosmetics counters in the city.

Beauty indeed does start from within. Located in the heart of the store and at the crossroads of the Main Aisle and the newly opened Memorial Door Entrance off of 34th Street, the new Cosmetics and Fragrances department at Macy’s Herald Square is the crowning moment of the extensive Main Floor renovation begun last year. Redesigned with new architectural accents and structural elements, two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store frame the stunning new department and create a spectacular arena for shopping. For the first time, show windows along 34th Street have been opened to provide vistas from the street into the store. Passersby can now experience the energy and excitement of the city’s most popular beauty destination as they travel along the bustling thoroughfare.

Once inside, shoppers enter a world of breathtaking beauty accented by modern design aesthetics and a sleek, modern sensibility. A brand-new Kiehl’s shop complete with its signature motorcycle display is offset by Macy’s award-winning Impulse Beauty concept. Steps away from 34th Street, an outpost for Blow, the New York Blow Dry Bar Express and everyone’s favorite trend-setting brands including Bare Escentuals, Benefit, butter LONDON, essie, Inglot, Lipstick Queen, Smashbox, Tarte, Too-Faced, and Urban Decay await the shopper inside. Providing express services and views from 34th Street, Blow’s new outpost will be first stop for fast blow-outs, up-dos and quick re-styles and then it is off to Benefit’s Brow Bar for a quick re-shape. Continue reading