Toast To 2018 At The Peninsula New York’s Rooftop New Year’s Eve Gala At Salon De Ning

Grab a glass of champagne and toast to 2018 high above the city lights of Fifth Avenue at The Peninsula New York’s first Rooftop New Year’s Eve Gala, taking place at Salon de Ning rooftop bar and terrace. This glamorous event will see the property’s Salon de Ning transformed into a chic sky-lit penthouse complete with live music, delicious eats, entertainment and dancing, as both the East and West Terraces are enclosed and heated under translucent marquees.1510073027-925c0c2051589fd218c3816db3509a6f

A Manhattan favorite, Salon de Ning is inspired by the fictitious tale of Madame Ning, a celebrated Shanghai socialite, avid world traveler and international hostess who presided over “salons” in her stylish and eclectic residences around the world, making her friends and guests feel at home in a warm and welcoming environment. Boasting the most spectacular views of the glittering New York skyline and its streets below, Salon de Ning makes for the ideal rooftop venue to ring in 2018 beneath the city lights.

Following a red-carpet arrival through a private entrance leading directly to Salon de Ning, guests will be greeted with Champagne and be given an exclusive key with a hashtag for entry, as they then pass through an iridescent photo tunnel which will send a text directly to a guest’s phone with the image. From there, guests will enter an express elevator up to Salon de Ning.

Upon entry and resembling a luxe speakeasy, the West Terrace will welcome guests with crisp couches, vast velvet curtains, dancing and live music from the imaginative French duo Jul & Co, performing their signature mix of multi-instrumental DJ skills to set a unique and eclectic vibe. An exclusive VIP section for 20 people is available for purchase for $20,000, which includes five bottles of Cristal champagne, a lavish caviar setup, a rare bottle of the Balvenie 30-Year-Old Vintage Single Malt Scotch Whisky and all-night bottle service to ring in not just New Year’s Eve, but mark the start of the hotel’s 30th Anniversary year, taking place in 2018.

On the East Terrace, two full-service bars and a range of dining stations and passed plates will excite guests, along with a performance by The Chip Shop Boys, regarded as the UK’s best rock and pop cover band to dance the night away. Behind them, a video wall with a live feed of New York City’s iconic Times Square ball drop will be broadcast at the stroke of midnight, kicking off 2018 along with a confetti drop, more dancing, drinks and posh late-night bites.

The two atmospheres will meet in Salon de Ning’s interior bar, which will host a decadent tequila-pairing bar complemented with a live sushi station and raw bar for guests to enjoy, as a range of curious performers dazzles through the space. Additional eats include an Asian street food station, taco bar, and post-midnight dessert graffiti station.

The Salon de Ning Rooftop New Year’s Eve Gala will take place from 9:00pm to 2:00am and is priced at $725, not including tax and gratuity. Attire is black tie optional. For reservations, please call 212-903-3051 or email holidaypny@peninsula.com.

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A World of Adventure Awaits: Royal Caribbean Brings Together Bold Itineraries and Unrivaled Innovations for 2019-2020 Season

Cruise Line Inspires Adventure with Industry-Changing Ships Sailing to More Destinations than Ever

Royal Caribbean International‘s expanding global footprint is evident in the 2019-2020 deployment plans, thanks to having unparalleled product offerings in the Caribbean, four new ports of call in Europe, and the first-ever Quantum Class ship to visit the Alaskan frontier. Combined with newly transformed ships designed to offer an unmatched short Caribbean vacation, Royal Caribbean is offering more adventures than ever for guests of all ages.Royal_Caribbean_International_logo

More Ways to See the Caribbean

Royal Caribbean is changing the game when it comes to short Caribbean cruise vacation offerings. Newly modernized and purposefully redesigned with families in mind, two of the cruise line’s Voyager Class shipsMariner of the Seas and Navigator of the Seas – will sail 3- and 4-night itineraries to The Bahamas. Touting favorites unique to Royal Caribbean, and new features catering to emerging trends and traveler preferences, both ships will represent the best product in the industry offering short, weekend vacations to the Caribbean. Mariner will sail from Port Canaveral, Florida, while Navigator will be based in Miami where guests will be welcomed through Royal Caribbean’s new, state-of-the-art Terminal A in PortMiami. Voyager Class changed the industry by introducing unexpected activities and adventures, including the rock-climbing wall, ice-skating rink and Royal Promenade. Together with some exciting new features, they will be perfect introductions for first-time guests and families, who are short on time, to experience the best of the Caribbean in a weekend.

Travelers from the Southwest also seeking short Caribbean getaways can take advantage of 4- and 5-night sailings on Enchantment of the Seas from Galveston, Texas to various destinations in Mexico, year-round. Short Caribbean itineraries will be available to book the week of Nov. 20, 2017. All itineraries will be available to book by Crown & Anchor Society loyalty members one day prior to the general opening date.

All four of the world’s largest cruise ships – Oasis of the Seas, Allure of the Seas, Harmony of the Seas and Symphony of the Seas – will set sail from Florida in 2019 through April 2020. Oasis of the Seas, the first ship in its class, will undergo a bow-to-stern transformation before homeporting at Royal Caribbean’s custom-built Terminal A at PortMiami for the fall and winter seasons, alongside her newest record-setting sister ship, Symphony of the Seas, which will be a year-round Miami resident. Continue reading

Nobu Hotel Miami Beach Debuts First North American World of Nobu Culinary Event Alongside World-Renowned Chef Nobu Matsuhisa

Nobu Hotel Miami Beach debuts the first North American World of Nobu, an exclusive culinary journey with world-renowned Chef and restaurateur, Nobu Matsuhisa and his global team of 40 Nobu executive chefs. With 38 Nobu Restaurants across five continents and a collection of luxury Nobu Hotels, Nobu Matsuhisa infuses his love of food and travel through the experiences he curates. This epicurean event, taking place Dec. 13 – 15, will allow guests to indulge and savor the flavors of talented Nobu chefs from around the world while mixing and mingling with the culinary best of the best.

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Nobu Hotel Miami Beach (PRNewsfoto/Nobu Hotel Miami Beach)

World of Nobu kicks off on December 13 with an invite-only interactive experience, “Nobu Through the Decades,” that takes VIPs on a journey through Chef Nobu’s culinary career showcasing dishes from the beginning of the restaurateur’s time. This event is followed by “One Night Stand” on December 14, a private dining experience curated by Chef Nobu and Chef Thomas Buckley. Exclusively sold to a pre-selected list of 8 patrons at $2,000 per ticket, “One Night Stand” begins with a customized sushi bar treatment, followed by main course and dessert served in Nobu Restaurant’s private Teppan room.

The two-day culinary journey wraps up with a grand finale event, “Taste of Nobu,” on December 15. An extravagant evening of canapés, sake, and champagne, each Nobu chef will take culinary enthusiasts around the globe and represent their city in a private tasting table complete with unique bites. A silent auction featuring signed Chef Nobu items, a private Nobu dinner experiences and more will be auctioned off to benefit St. Jude Children’s Research Hospital. “Taste of Nobu” ticket options include general admission, and a VIP option boasting early access to the event along with an exclusive after-party at Malibu Farm.

Epicureans who desire the full Nobu experience complete with pristine ocean views and luxurious Japanese-inspired suites can take advantage of the World Of Nobu staycation package offering 30% off a 1-night stay at Nobu Hotel, complete with two general admission tickets to Friday’s “Taste of Nobu” event.

Expertly designed by the world-renowned interior designer, David Rockwell, the flagship Nobu Hotel Miami Beach seamlessly merges modern Miami architecture with a creative interpretation of legendary Japanese chef, Chef Nobu Matsuhisa, evoking a tranquil Japanese beach house. Following a multi-million dollar renovation, the property features 206 guest rooms; a signature Nobu Restaurant and Bar, Malibu Farm, a farm-to-table restaurant concept coming in fall 2017, 70,000 square feet of re-energized meeting and event space, a sprawling wellness spa and fitness center with over 18 treatment rooms and four sparkling pools. Nobu Hotel guests will enjoy a VIP entrance to the exclusive Nobu Pool and Lounge with oceanfront views – coming fall 2017.

Nobu, the world renowned Japanese restaurant recognized for pioneering a

new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners: actor Robert De Niro, producer Meir Teper, and restaurateur Drew Nieporent.

Nobu restaurants, simultaneously a visual and culinary delight, continue to receive unprecedented praise and rave reviews from publications such as the New York Times, the Zagat Surveys, and the Michelin Guides. The restaurants’ popularity and devoted following are a tribute to Chef Nobu Matsuhisa’s innovation in traditional Japanese cooking. Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans across five continents, with international locations in London, Tokyo, Hong Kong, Beijing, Milan, the Bahamas, Melbourne, Dubai, Cape Town, Moscow, Mexico City, Budapest, Perth, Monte Carlo, Kuala Lumpur, Manila, Doha, Marbella, Ibiza, and the seasonal Montenegro and national locations in Las Vegas, Malibu, Miami Beach, Dallas, San Diego, Los Angeles, Honolulu, Lana’I, Newport Beach, Palo Alto and Washington D.C. The global Nobu enterprise recently expanded to include the first-ever Nobu Hotels in Las Vegas, Manila, Miami, Malibu, and London, with anticipation for an exciting line of luxury hotels to follow.

World of Nobu will take place at Nobu Hotel Miami Beach, 4525 Collins Avenue, Miami Beach, Fla. 33140, and tickets are now on sale. For more information, to purchase your ticket, or book your stay, please visit Nobuedenroc.com/world-of-nobu  or call 305-531-0000. For additional information on the Nobu Restaurants, please visit www.noburestaurants.com.

Campari Announces Campari Red Diaries (2018) – The Legend of Red Hand

Zoe Saldana Announced as the Star of the Short Movie Directed by Stefano Sollima

Following the international success of the 2017 edition, Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries 2018 with an all-star short movie steeped in intrigue, leading viewers in the journey of a pursuit of the perfect cocktail. Evolving Campari’s ethos that ‘every cocktail tells a story‘, this year’s film is a celebration of bartenders’ talent around the world and most importantly, the Red Hands, masters of the world’s best cocktails.

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Lead protagonist Mia Parc, played by Zoe Saldana, enjoying the perfect Campari cocktail. Credit: Matteo Bottin (PRNewsfoto/Campari)

Launched in 2017, Campari Red Diaries is the evolution of the Campari Calendar. A 360o holistic campaign, with a short movie at the heart, Campari Red Diaries brings to life Campari’s ethos that “every cocktail tells a story”. Campari Red Diaries is launched digitally, with the short movie hosted on Campari’s official YouTube page.

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Davide, played by Adriano Giannini in The Legend of Red Hand short movie for Campari Red Diaries. Credit: Matteo Bottin (PRNewsfoto/Campari)

The short movie acts as the centerpiece of this year’s campaign, starring globally renowned actress Zoe Saldana – star of blockbuster film franchises Avatar and Guardians of the Galaxy – Italian actor Adriano Giannini and directed by the famous Italian director Stefano Sollima, known for his work on Gomorrah and upcoming movie, Soldado.

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Leading Italian director, Stefano Sollima is behind this year’s Campari Red Diaries short movie, The Legend of Red Hand. Credit: Matteo Bottin

Saldana comments: “The Campari Red Diaries campaign has a great legacy, so I was delighted to play the role of Mia Parc in The Legend of Red Hand. Mia’s character was a fascinating one to play, to portray her sheer determination to reach perfection and bringing this to life in Milan as the birthplace of Campari, the iconic Italian aperitif was very special.”

Entitled ‘The Legend of Red Hand‘, the story is a thrilling mystery that tells the journey of Mia Parc, played by an intrigued Saldana, in the pursuit of the perfect cocktail starting in Milan, the birthplace of Campari.

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Zoe Saldana announced as the star of The Legend of Red Hand short movie for Campari Red Diaries, aside Adriano Giannini and directed by Stefano Sollima. Credit: Matteo Bottin (PRNewsfoto/Campari)

Continue reading

Neiman Marcus Presents The 91st Edition Of Iconic Christmas Book As They Celebrate 110 Years

Fantasy Gifts Include a New Year’s Eve Celebration Above Times Square, One-of-a-Kind 7.2-Carat Emerald & Zambian Experience with Stephen Webster, Ryder Cup Experience with Jim Furyk and Rolls-Royce Motor Cars Limited-Edition Dawns

The Neiman Marcus 2017 Christmas Book with its legendary Fantasy Gifts were unveiled by the luxury omni-channel retailer in Dallas. The 91st edition of this renowned book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.CB17-276-001-1_WEB.indd

The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.

From hundreds of submissions we received, we are thrilled to now present the final ten Fantasy Gifts for 2017,” said Jim Gold, President and Chief Merchandising Officer, Neiman Marcus Group. “These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only Neiman Marcus can curate!

First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.

NEIMAN MARCUS 110th ANNIVERSARY

To mark the 110th anniversary of Neiman Marcus, a user-generated content campaign was launched via social media as a way to showcase customers’ memories on the cover of the iconic Christmas Book. Over 17,000 submissions were received from customers across the globe; 1,500 images are featured on the cover. The retailer is also incorporating a digital component that allows customers to submit, search, and share their images as part of an online mosaic.

We can think of no better way to celebrate the holidays and our 110th anniversary than putting our customer’s front and center,” said Yujin Heo, Vice President, Creative, Neiman Marcus.

FANTASIES FOR PHILANTHROPY

The 2017 Christmas Book features over 780 holiday gifts across 300 pages. Nearly fifty percent of the items are under $250, with the least expensive item being $9 (Omy Coloring Book, page 264) and the most expensive priced at $1.6 million (New Year’s Eve at The Knickerbocker Hotel Fantasy Gift, page 140).

A portion of every Fantasy Gift will be donated to the Heart of Neiman Marcus Foundation, bringing art-enriching experiences to youth nationwide. Stanley Marcus once said, “art enhances the quality of people’s lives.” His philosophy lives on through the foundation and Neiman Marcus is proud to continue its long legacy of giving back. Every single dollar of the Paper for Water Fantasy Gifts will go directly to the organization to fund clean water for communities in need.

Ten percent of proceeds from the Love to Give Collection also featured in the 2017 Christmas Book, benefit youth arts education programs in Neiman Marcus communities across the country. An additional $50,000 from online sales will go to The Heart of Neiman Marcus Foundation. The Love to Give Collection offers items perfectly priced for gifting ($20 – $295), and include product from various categories such as beauty, children, and home. Vendors include, but are not limited to, Maison Francis Kurkdjian, Yves Saint Laurent, Nest Fragrances, Kim Seybert, and Sugarfina.

NORELL FRAGRANCES PARTNERSHIP

Another exciting portion of the Christmas Book highlights Neiman Marcus’ partnership with Norell Fragrances and The New School’s Parsons School of Design. Through this partnership, Neiman Marcus Fashion Director, Ken Downing, was part of a committee of judges that selected Anthony Thomas Galante as the recipient of the 2017 Norman Norell Design Award. His winning design, a hand-sequined silk georgette gown, with inspiration drawn from Norell’s classic design, is featured on page 105 of the Christmas Book.

The 2017 Christmas Book Fantasy Gifts include:

EXPERIENCE CHAMPAGNE AND CREATE PERSONALIZED CUVÉE WITH ARMAND DE BRIGNAC

Travel to Champagne with Armand de Brignac – tend the vineyards, sample the reserves, stroll the private cellars, and finishing your own cuvée.

Experience Champagne And Create Personalized Cuvée With Armand De Brignac: Travel to Champagne with Armand de Brignac – tend the vineyards, sample the reserves, stroll the private cellars, and finishing your own cuvée.

Kick things off with a first-class trip for four to Paris and a stay at Rosewood’s Hôtel de Crillon with a 12-course dinner at L’Ecrin. Next, a private car will take you to meet with the 13th-generation winegrowing family behind Armand de Brignac. Tend the vineyards, sample the reserves, stroll the private cellar, and help create your own cuvée. End the day with a helicopter flyover of Champagne’s villages and vineyards. Then, spend the night at Domaine Les Crayères, a majestic chateau, with a dinner at the three-Michelin-star L’Assiette Champenoise before enjoying Paris for one more glorious day and night. The fun doesn’t end there. Delivered to your door: 12 bottles of each of the five Armand de Brignac champagnes to savor until your bespoke bottles are ready. And when the time comes, 24 bottles of the personally finished cuvée, each inscribed with the giftee’s name.

One Armand de Brignac experience is offered by Pencils of Promise, which will retain any profits from the sale of this Fantasy Gift for its charitable initiative that provides educational opportunities for children in the developing world. Gift limited to one experience. ($150,000; page 127)

GRAY MALIN AERIAL PHOTO ADVENTURE

Go up, up, and away with fine-art photographer Gray Malin. Famous for his sunny, saturated aerial scenes, Malin will host a private one-hour helicopter jaunt for two over the beaches of Los Angeles and Malibu. Malin will click away at the agreed-upon scene, then have a post-flight Champagne toast with Malin to replay the day just shared. In a few weeks, select an edited photograph for Malin to print, sign, frame, and send – and perhaps to inspire dreams of new adventures. Hotel room provided for the two-night stay.

GRAY MALIN AERIAL PHOTO ADVENTURE

Gray Malin Aerial Photo Adventure: Capture shots from a helicopter during a private one-hour flight over Los Angeles and Malibu with fine-art aerial photographer Gray Malin. Enjoy two nights in Santa Monica and a post-flight toast with Gray.

With the purchase of the Gray Malin experience, $5,000 will be donated to The Heart of Neiman Marcus Foundation. Gift limited to one experience. ($35,000; page 129)

MADAME ALEXANDER DOLLS FOR A YEAR AND DOLLHOUSE BY KIDKRAFT

Your gift begins with a December delivery of eight darling dolls by Madame Alexander and a limited-edition Grand Anniversary Dollhouse by KidKraft. For the following 11 months, another doll comes – everyone from Wonderland’s curious Alice to the ruby-slippered girl from Kansas and her little dog, too. Storybook heroes, princesses, European royalty… imagine the diverse and delightful conversations they’ll inspire in the meticulously designed dollhouse – complete with accessories and furniture. The best is saved for last: the final doll will be customized, first collaborate with a top Madame Alexander designer and then choose the doll you want and how you want it to look.

MADAME ALEXANDER DOLLS FOR A YEAR AND DOLLHOUSE BY KIDKRAFT

Madame Alexander Dolls For A Year And Dollhouse By KidKraft: The gift that keeps giving – a dream year of dolls by Madame Alexander and a custom-made Grand Anniversary Dollhouse by KidKraft. Collaborate on the design of your final, customizable doll.

With the purchase of the Madame Alexander gift, $500 will be donated to The Heart of Neiman Marcus Foundation. Gift limited to ten packages. ($8,000; page 130) Continue reading

Miami Beach Welcomes Beach Lovers with Special Travel Offers this Winter Season

Travelers in Need of a Tropical Getaway to Escape Cold Weather Will Enjoy Discounts from Destination Hotels, including Dream South Beach, Loews, The Gale and More.

As vacationers look forward to warm-destination getaways this fall and winter, Miami Beach is helping sun seekers find their seasonal beach escape with exclusive travel deals and offers. Now through the end of the year, beach-lovers can get ready to pack their bags thanks to discounts of up to 25 percent off* at several area hotels, including Dream South Beach, Loews Miami Beach, Mondrian South Beach, Gale South Beach, W South Beach and more.

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Travelers looking for a tropical getaway to escape cold weather will enjoy discounts from Miami Beach hotels.

This beach-wide initiative to offer specialty discounts and deals this upcoming season is a testament to how our local Miami Beach hotel community is rolling out the welcome mat and working to help tourists de-stress with that coveted warm weather vacation to escape the cold,” said Peggy Benua, Chair of the Miami Beach Visitor and Convention Authority (MBVCA) and General Manager of Dream South Beach. “We are preparing for a very strong season and look forward to welcoming vacationers and making it easier for them to escape to our beautiful city, Miami Beach, that is truly like no other place in the world.”

Beach lovers can select from a variety of Miami Beach hotel discounts that will be sure to warm them up this season, including:

  • Dream South Beach: Travelers can book the Beach Lovers promotion and receive a 25 percent discount on room rates with a complimentary resort fee that includes luxury lounge chairs, beach towels and in-room Wi-Fi.
  • Loews Miami BeachExperience an enhanced oceanfront escape and book three nights to receive a $75 resort credit per stay and daily buffet breakfast for two.
  • AC Hotel Miami BeachGet away to warm weather and enjoy up to 20 percent off on advance bookings for stays now through December 22.
  • Courtyard Miami Beach/South Beach: Go art deco this winter season at a historical landmark, just minutes from the beautiful beaches and premier shopping on South Beach, with up to 20 percent off advance bookings for stays now through December 22.
  • Mondrian South BeachSoak up the sun in the heart of Miami Beach and experience the iconic Ocean Drive, Espanola Way and Lincoln Road with up to 15% off the best available rate.
  • Gale South BeachLuxury service, hospitality perks and complimentary food and beverage offerings await travelers with up to 15 percent off the best available rate.

For more information and updates on additional Miami Beach hotel offers and discounts this winter season, download the Miami Beach Information App at www.miamibeachapi.com/app/.

*All offers are subject to availability and blackout dates, as noted by each individual property.

Condé Nast Traveler Reveals the All-New 2017 Readers’ Choice Awards: The World’s Best Hotels, Resorts, Cities, Islands, Airlines, and Cruise Lines

Condé Nast Traveler today announced the results of its 30th annual Readers’ Choice Awards, ranking the best hotels, resorts, cities, islands, airlines, airports, and cruise lines in the world. Over 300,000 readers submitted millions of ratings and tens of thousands of comments, voting on a record-breaking 7,320 hotels and resorts, 610 cities, 225 islands, 468 cruise ships, 158 airlines, and 195 airports–thereby creating our largest-ever list of Readers’ Choice Award winners. The Readers’ Choice Awards will be announced in the November issue of Condé Nast Traveler, on newsstands nationwide on October 24, 2017. (The full list is published exclusively online, at www.CNTraveler.com/rca.)

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Conde Nast Traveler (PRNewsFoto/Conde Nast Traveler)

THE 2017 READERS’ CHOICE AWARD WINNERS:

  • Top Large and Small U.S. Cities: Chicago for the first time ever and Charleston, S.C., for the seventh year in a row!
  • Top Hotel in the U.S.: Faena Hotel Miami Beach
  • Top Resort in the U.S.: The Lodge & Spa at Brush Creek Ranch, Saratoga, Wyo.
  • Top Island in the U.S.: Hilton Head, S.C.
  • Top Island in the World: Boracay, Philippines
  • Top Hotel in Europe: La Réserve Paris Hotel and Spa
  • Top Hotel in South America: Fasano, São Paulo
  • Top Airline in the World: Air New Zealand
  • Top U.S. Airline: Virgin America
  • Top U.S. Airport: Indianapolis (IND)
  • Top Airport in the World: Singapore (SIN)
  • Top Large Cruise Line: Disney Cruise Line
  • Top Midsize Cruise Line: Crystal Cruises
  • Top Small Cruise Line: Seabourn Cruise Line
  • Top River Cruise Line: Viking River Cruises

HIGHLIGHTS

  • 83 million tourists went to France in 2016, making it the most popular country in the world to visit.
  • 12 new hotels that opened in 2017 have already made it into this year’s Readers’ Choice Awards.
  • Colorado is so popular that it now has its own hotel and resorts lists.

NEW TRAVEL TRENDS

  • The popularity of holistic spa resorts is on the up, especially those that tap into their local surroundings.
  • We’re aching for simplicity when we travel. Instead of multidestination, run-around-see-everything spots, we’re looking to kick back, relax, and enjoy the place.
  • Smaller airports and secondary cities are both more popular than ever.