Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.

The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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Lane Bryant to Support Breast Cancer Awareness With This Body Stands Strong Campaign

The Brand will partner with the American Cancer Society on a comprehensive campaign to support the Society’s Making Strides Against Breast Cancer Initiativelane-bryant-logo

Lane Bryant, the nation’s leading women’s specialty size apparel brand, launched its This Body Stands Strong campaign in support of the American Cancer Society‘s Making Strides Against Breast Cancer initiative on September 30th.

The cause-dedicated This Body Stands Strong aligns with Lane Bryant’s national body positive campaign, This Body. Lane Bryant recently revitalized the This Body campaign, featuring new imagery and a new manifesto that encourage all women to show the world that her body is beautiful.american_cancer_society_logo-svg

Since 2012, Lane Bryant customers and associates have contributed almost $2 million dollars to the initiative. The brand aims to increase its 2016 contribution by 5% for a total contribution of $2.5 million dollars in 5 years.

As a National Corporate Supporter of the American Cancer Society‘s Making Strides Against Breast Cancer initiative, Lane Bryant aims to inspire women to contribute and educate them on risks, prevention and where to find help through multiple channels. Lane Bryant‘s This Body Stands Strong campaign will span across all facets of the brand, from its social media pages to its clients’ in store experience, spreading awareness of the disease while raising contributions in stores and online.breastcancer_logo

This year, Lane Bryant has partnered with the American Cancer Society to celebrate the strength of many inspiring Breast Cancer Survivors. Prior to the campaign’s launch, a group of Breast Cancer Survivors were treated to a special photoshoot, along with their supporters, Lane Bryant associates and model Precious Lee. Imagery from the photoshoot will be featured across the brand’s social media and digital channels throughout the campaign. Continue reading

Lane Bryant to Debut Second Collection By Designer Christian Siriano

The Christian Siriano for Lane Bryant Fall Collection is Available For Purchase Starting Today

Lane Bryant is excited to announce the highly-anticipated follow-up collection to designer Christian Siriano‘s debut collaboration from spring with Lane Bryant. The Christian Siriano for Lane Bryant fall collection, designed exclusively for the Lane Bryant client, is available for purchase in store and on the brand’s website today.

Siriano, who is well known for his commitment to dressing women of all shapes and sizes, has created a fall assortment for Lane Bryant comprised of sportswear, ranging from coats, dresses, tops and skirts in rich fabrics with stunning detailing like faux fur and lace. The collection also includes accessories (handbags and belts), as well as an online-exclusive piece: a glamorous white maxi dress, which was voted into production by fans of Lane Bryant on the brand’s Facebook page. Pieces from the Christian Siriano for Lane Bryant fall collection are available in sizes 14-28 (sizes 10 & 12 are available exclusively online and at the Brand’s 34th Street location in New York); the collection retails from $58-268 in store and online.lane-bryant-logo

To celebrate the debut of the Christian Siriano for Lane Bryant fall collection (and New York Fashion Week), Siriano will make a personal appearance at the Lane Bryant store on 34th Street in New York on September 13th from 6-8PM. Those who attend will have the chance to hang out with the designer, enjoy sips, snacks and a DJ, can enter to win a $500 Lane Bryant Gift Card, and will receive an exclusive sketch free with any Christian Siriano for Lane Bryant purchase (One per customer, while supplies last. Subject to qualifying purchase. See Associate for details).

Christian Siriano Personal Appearance Event

Where: Lane Bryant 34th Street Store, 225 W 34th St, New York, NY 10122

When: September 13th, 2016, 6-8PM

For more details on the Christian Siriano for Lane Bryant collection, please visit www.lanebryant.com

Lane Bryant Relaunches 6th & Lane Fashion Collection, A New Point of View from Designer, Tess Giberson

Lane Bryant, the nation’s leading women’s special size apparel retailer, is thrilled to announce the re-launch of the trend-driven brand 6th & Lane under the direction of seasoned designer, Tess Giberson. The new 6th & Lane collection, will speak to the style aesthetic of the modern, and effortlessly cool woman. The collection was launched online today and hit select stores September 12th, 2016.

Lane Bryant® is the nation’s leading women’s specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant Collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel.lane-bryant-logo

6th & Lane was originally launched in Fall 2014 as runway-inspired collection filled with elevated fabrics and innovative designs that allowed the Lane Bryant customer to build a versatile, trendy and fashion-forward wardrobe. The re-launch, targeted to a younger demographic, will serve as a transition for the 6th & Lane brand to stand on its own and will expand the size range beginning at a size 10. The collection is designed to fit seamlessly into the life of the fashion conscious and empowered woman who has an individual personal style.

The new 6th & Lane collection provides must-have pieces that can be effortlessly incorporated into her busy lifestyle. This collection, designed to continue to build her wardrobe with monthly deliveries, consisting of detailed denim, faux leather inset dresses and leggings, faux leather culottes, textured knitwear and vibrant colored separates. Each delivery will feature hand drawn graphic tees, a signature Giberson is known for. Graphic tees starting at $24.00, blouses will range from $49.00 to $59.00, dresses will retail between $54.00 and $79.00, pants and skirts vary between $59.00-$69.00, outerwear between 69.00-149.00.

Lane Bryant is making bold changes in the fashion industry and it is exciting to partner with the brand on the re-launch of 6th & Lane on this collection. My own design philosophy has always been about celebrating women and creating clothing that embraces individual style,” said Giberson. “This is an opportunity to work with a company that speaks to these values and is able to reach so many women. The new 6th & Lane is inspired by the spirit of the woman wearing it. She knows her style, celebrates her individuality, and deserves to have cool pieces that she can wear how she wants.”

The design approach of Giberson speaks to an audience of strong and empowered women, which directly correlates to that of the 6th & Lane woman. Giberson began her career at Calvin Klein in 1996 and went on to successfully launch her own women’s collection in 2001 which was most recognized for her experimentation with traditional craft and handwork with extreme consideration to detail. Receiving accolades from Barney’s New York and the CFDA landed Giberson on the map and allowed for her to open her first retail space in Soho, New York as well as lend her design expertise to Lane Bryant in the fresh re-launch of the 6th & Lane Brand.

Lane Bryant® fashions are available nationwide at its 764 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Lane Bryant Announces Collaboration With Ready-To-Wear Designer Prabal Gurung

Lane Bryant has announced that American ready-to-wear designer Prabal Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively for the plus size retailer. The collection is set to hit stores March 2017, and will be sold under the Prabal Gurung Exclusively for Lane Bryant label. A focus on quality and innovation has placed Gurung at the forefront of American Fashion.download

Prabal is a master at mixing materials, fabrics and textures – he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer,” said Linda Heasley, CEO of Lane Bryant.

Prabal Gurung’s design philosophy embraces modern luxury with great style and glamour. His eye for easy elegance on the runway and an appreciation for innovation and craftsmanship season after season has created a brand that celebrities, dignitaries, and well dressed women admire globally. Bringing a modern and unique vision, Prabal Gurung will be the fifth designer collaborator for Lane Bryant joining the successful Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections.

The Prabal Gurung brand launched in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. Born in Singapore and raised in Kathmandu, Nepal, Gurung brings worldly influences to his designs. Prabal Gurung chooses to manufacture over 80% of his collection in New York City to uphold standards of quality while supporting the local community. The brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and helps to bring this awareness to an international audience.

In addition, for the first time, Lane Bryant will document the process from the design studio until the time it merchandises in store through a series of taped webisodes that will be available on all Lane Bryant social media.

Prabal Gurung adds, “Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.”

About Prabal Gurung: Please visit www.prabalgurung.com for more information.

Lane Bryant Set to Debut “This Body” Campaign in 2016 Sports Illustrated Swimsuit Edition

The Brand’s Appearance Will Mark the Start of a Groundbreaking Partnership Between Lane Bryant and Sports Illustrated

In a bold move, Lane Bryant, the nation’s billion dollar 750+ store retailer specializing in fashion for women sizes 14 to 28, is launching their national advertising campaign, This Body. The spirited campaign, fueled by her voice is aimed at their current customer, women who love the skin they’re in and are confident with the bodies they have. The provocative This Body campaign centers around a series of photographs shot by famed photographer Cass Bird. Starring top industry models Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot, and Georgia Pratt, the campaign images embrace the angles and curves of today’s modern woman and challenges the idea that sexy comes in one small form. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, television, and in magazines.

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Linda Heasley, Lane Bryant CEO and President had this to say, “We want to shift conventional perception and we’ve only just begun with This Body. Lane Bryant will continue to be her platform for celebrating her as she is. She is beautiful, she is strong. The world is ready for more curves and we are leading the charge.

We see the same stereotype of the plus size woman in the media: she is unhappy, projecting sort of a low self-esteem, not well dressed, and seemingly spends her nights at home dreaming of another life. This Body aims to celebrate who she really is. She craves the latest fashion trends. She’s the buyer of coveted brands. She should be in the pages of today’s fashion magazines and she’s the next broadway star. She’s competing in the boxing ring. She is the voice of women everywhere,” said Brian Beitler, Lane Bryant CMO.

Lane Bryant has also been named an Official Marketing Partner of the Sports Illustrated Swimsuit Edition 2016, and will make its first-ever appearance in the issue by debuting the This Body campaign.

The opportunity for Lane Bryant, as a women’s retailer, to partner with Sports Illustrated is an industry-first, and celebrates both the brand and the franchise’s message of body empowerment and inclusivity in the media and in the world. The announcement follows this week’s news that model Ashley Graham will make her editorial debut in SI Swimsuit. Graham is a renowned advocate for body positivity and healthy curves. Miss Graham is one of the three cover models—yes, three– a first for the annual Sports Illustrated Swimsuit Issue.

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Ashley Graham–Photo Credit: James Macari/Sports Illustrated (PRNewsFoto/Sports Illustrated)

A cornerstone of the campaign will be a This Body image of model Precious Lee shot by famed photographer Cass Bird which will grace the beginning pages of SI’s 2016 Swimsuit Edition.

The message of This Body is clear: Lane Bryant is calling for ALL women to embrace what makes HER feel most beautiful – every curve, every roll, every inch. The campaign serves as celebration of the women who say “watch me” to those who doubt her and what her body can do.

We’re thrilled that Sports Illustrated has embraced the message of body positivity and inclusivity that is the mantra of our This Body campaign,” said Lane Bryant CEO and President Linda Heasley. “Not only will our brand have major visibility among some of the top consumer brands in retail, our beautiful campaign models will be seen in the pages of the magazine right alongside the Sports Illustrated Swimsuit models, showing yet again that sexy isn’t limited to size or shape.”

Lane Bryant is breaking boundaries and leading the important conversation about today’s definition of sexy. Having them on –board as Official Marketing Partner for SI Swimsuit is a no-brainer,” said Damian Slattery, Sports Illustrated Group CMO. “Their campaign and models are a natural complement to the ideals of SI Swimsuit.”

The brand’s appearance in the issue will mark the start of a comprehensive print and digital partnership with the magazine. Not only will Lane Bryant’s newest campaign be seen amongst the pages of Sports Illustrated’s Swimsuit Edition 2016, the brand will also be highlighted with a strong digital presence on www.SI.com/Swimsuit and at two Fan Festivals celebrating the 2016 launch in New York City and Miami.

For more information on Lane Bryant, please visit www.lanebryant.com.

Lane Bryant Introduces Hothouse Beauties, First Scent created by artists Isabel and Ruben Toledo

Isabel and Ruben Toledo has partnered with Lane Bryant on on Hot House Beauties (2.5 fl. oz. eau de parfum spray: $52.50 each; .33 oz rollerball: $16.50 each), both their first foray into the world of designer fragrance. It follows the debut of the Isabel Toledo for Lane Bryant fashion collection, the first ever designer collaboration for Lane Bryant. Imagined by the Toledos, and developed with world renowned Swiss fragrance house, Givaudan, the scents are categorized as a floral, fruity gourmand (Kuba Rose) and a floral, fruity musk (Crystal Honey). Both teams worked closely to create a scent for the woman who understands the power of inner beauty and the attraction of love in all its expressions. She welcomes the opportunity to indulge.

Kuba Rose by Isabel and Ruben Toledo at Lane Bryant (PRNewsFoto/Lane Bryant)

Kuba Rose by Isabel and Ruben Toledo at Lane Bryant (PRNewsFoto/Lane Bryant)

Crystal Honey by Isabel and Ruben Toledo at Lane Bryant (PRNewsFoto/Lane Bryant)

Crystal Honey by Isabel and Ruben Toledo at Lane Bryant (PRNewsFoto/Lane Bryant)

 Lane Bryant’s CEO Linda Heasley says, “We are thrilled to work with Isabel and Ruben Toledo on the first ever fragrance collaboration for Lane Bryant. We already know our existing customer is drawn to the Toledos’ approach to artistry and design and hope this venture opens the door to more women experiencing the brand for the first time.”
 Kuba Rose is all about mystique, she captures the heart, intimate and passionate with a rare depth of character, reminiscent of a walk through the magical gardens and courtyards of Cuba.
Top Notes: Italian bergamot, red grapefruit, red currant, and boysenberry.
Heart: Sheer rose, jasmine, peony, tuberose and gardenia.
Base: Vanilla bean, warm musk, exotic sandalwood and patchouli.

Crystal Honey represents the joy of life. She inspires play, is carefree and flirtatious. She’s an independent spirit that lives fully in the moment.
Top Notes: Pink grapefruit, green Italian mandarin, pear nectar, green apple, and white starfruit.
Heart: Dewberry, juicy raspberry, pink jasmine, apple blossom, and mountain magnolia.
Base: Warm musk, cedarwood, liquid amber and sandalwood.

Capturing Isabel’s couturier talents and Ruben’s artisanal flare, each fragrance box was designed using the “inside out” approach to craftsmanship, a hallmark of the Toledo’s work.  From the bottle, produced by glassmaker Pochet, formed from the highest quality Parisian glass, to its shape, inspired by the 100-year-old skylight in the couple’s studio, to Ruben’s hand drawn illustrations on the packaging, an exquisite attention to detail brings the Hothouse Beauties to life.
Isabel Toledo says, “Creating fragrance felt like a natural progression. It’s an extension of your wardrobe; the starting point for dressing a mood, and a lingering reminder of your presence. Ruben and I felt strongly that we wait until we were truly ready to follow our noses with a concept we loved. Partnering with Lane Bryant allowed us to create an experience that is deeply personal and quite different from everything else in the market, as well as access to the uniquely loyal and diverse customer that so inspires my work. I believe the joy of living is most felt when it is shared.”
Hot House Beauties by Isabel and Ruben Toledo will be available at Lane Bryant stores in September 2015.