Skechers Collaborates with Goodyear on Footwear

An Expanded Range of Sketchers Styles Feature Goodyear Rubber Technology Outsoles For Enhanced Grip, Stability And Durability

Skechers Logo

Global footwear powerhouse Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Tire & Rubber Company. Select styles across multiple categories for men, women and kids will utilize Goodyear rubber technology in custom Skechers outsoles that will deliver increased grip, stability and durability.

Skechers x Goodyear 2020 – Select Skechers styles now feature Goodyear Performance Outsoles for enhanced grip, stability and durability. (Photo: Business Wire)

This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”

Skechers Collaborates with Goodyear on Footwear (PRNewsfoto/The Goodyear Tire & Rubber Comp)

Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s global director of licensed products.

Skechers Collaborates with Goodyear on Footwear (PRNewsfoto/The Goodyear Tire & Rubber Comp)

The shoes, featuring Goodyear Performance Outsoles, are designed for durability with long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction. This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing tires – available in the U.S. and Canada – the Assurance® WeatherReady®, Eagle® Exhilarate® and Eagle® Enforcer® All Weather® and the Assurance ComfortDrive®.

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Macy’s, Inc. Announces Three-Year Polaris Strategy to Stabilize Profitability and Position the Company for Growth

  • Provides preliminary 4Q and full-year 2019 sales results, narrows annual EPS guidance to upper end of range; provides 2020 guidance and three-year financial targets
  • Begins a reset of fixed cost base to stabilize and then grow profitability and cash flows; expects annual gross cost savings of $1.5 billion to be fully realized by year-end 2022, with $600 million gross cost savings achieved in 2020
  • Prepares to launch next phase of successful Macy’s Star Rewards loyalty program
  • Lays out plans to build four $1 billion power private brands
  • Optimizes store portfolio by continuing the Growth treatment of stores in best malls, closing approximately 125 stores in lower tier malls within three years, and exploring new off-mall formats
  • Establishes single corporate headquarters and relocates digital business to New York City, the heart of the fashion industry

Macy’s, Inc. today announced an updated strategy and three-year plan designed to stabilize profitability and position the company for growth.

We have a clear vision of where Macy’s, Inc. and our brands, Macy’s, Bloomingdale’s and Bluemercury, fit into retail today. We are confident in our Polaris strategy, and we have the resources required to return Macy’s, Inc. to sustainable, profitable growth,” said Jeff Gennette, chairman and chief executive officer of Macy’s, Inc.We will focus our resources on the healthy parts of our business, directly address the unhealthy parts of the business and explore new revenue streams. Over the past three years, we have shown we can grow the top-line; however, we have significant work to do to improve the bottom-line. We are confident the strategy we are announcing today will allow us to stabilize margin in 2020 and set the foundation for sustainable, profitable growth.”

We are taking the organization through significant structural change to lower costs, bring teams closer together and reduce duplicative work. This will be a tough week for our team as we say goodbye to great colleagues and good friends. The changes we are making are deep and impact every area of the business, but they are necessary. I know we will come out of this transition stronger, more agile and better fit to compete in today’s retail environment,” continued Gennette.

The five major components of the Polaris strategy are outlined below.

Strengthen Customer Relationships

The company is focusing on building customer lifetime value, accelerating personalization and monetization programs and expanding its loyalty program. This includes the launch of the next phase of its already successful Macy’s Star Rewards Loyalty program later this month. Loyalty 3.0 is expected to increase the engagement of occasional Macy’s customers and to bring new customers into the brand.

Curate Quality Fashion

Customers come to Macy’s for a compelling curation of the latest trends, exclusive products and the best brands at great value. Macy’s is driving disciplined merchandise product category roles to be the top destination for the best brands, while balancing sales and margin. As part of the merchandising strategy, the company is committed to a more focused approach to its higher-margin private brands business with plans to build four $1 billion brands.

Accelerate Digital Growth

The company has a scaled and growing digital business across its brands that generates more than $6 billion per year in sales. Macys.com contributes to overall operating profit, and the company will continue to invest in its websites and mobile apps to deliver a superior fashion experience, accelerate growth and further strengthen profitability.

The macys.com headquarters will relocate from San Francisco to New York City, the heart of the fashion industry. This will allow for better coordination and increased collaboration and better access to Macy’s brand partners. The company will also expand its presence in the Atlanta area, which will serve as the primary technology hub for the company. This includes adding positions to its current Johns Creek, GA, facility, as well as opening an office in Atlanta.

Optimize Store Portfolio

Store Closures and Staffing

The company completed a rigorous evaluation of Macy’s store portfolio. This included a store-level assessment of each store’s overall value to the fleet, including predicted profitability based on consumer trends and demographics. As a result, Macy’s plans to close approximately 125 of its least productive stores over the next three years, including approximately 30 stores that are in the process of closure now. These approximately 125 stores currently account for approximately $1.4 billion in annual sales.

Across the remaining store fleet, the company is adjusting its staffing with reductions in some stores and increases in others.

The updated stores strategy better serves today’s shopper who expects a consistent experience whenever and wherever they encounter the Macy’s brand.

“Our customers expect convenience and a tailored experience across all channels. We have an opportunity to build a broader yet integrated Macy’s experience within a metropolitan area by investing in our magnet stores, building freestanding Backstage locations and testing new, off-mall store formats,” said Gennette. “The more convenient, brand-right touchpoints we have, the greater loyalty and engagement we engender. This will enable us to grow with the next generation of American shoppers.”

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Nordstrom Introduces See You Tomorrow: A Resale Shop Curated By Olivia Kim

See You Tomorrow will be available online and in the NYC Flagship store starting on Jan. 31

Nordstrom is proud to announce its latest creative projects initiative, See You Tomorrow, a new recommerce experience launching on January 31, 2020. Powered by Yerdle, See You Tomorrow offers customers both an online resale site and an in-store shopping experience in the NYC Flagship store.

(Courtesy of Nordstrom)

Curated by Olivia Kim, vice president of creative projects at Nordstrom, the resale shop will feature a thoughtfully edited, authenticated assortment of pre-loved apparel and accessories from highly coveted brands. The shop is another avenue for the retailer to encourage discovery and engagement with customers.

We want to provide a unique and elevated resale shopping experience that encourages a sense of discovery and provides access to the brands our customers know and love, while giving them a convenient opportunity to participate in the circular fashion economy,” said Olivia Kim, “We want our customers to feel good not only about what they’re buying, but how they’re buying it.

Nordstrom Incorporated logo. (PRNewsFoto)

At launch, the shop will be stocked with merchandise sourced from the Nordstrom Quality Center (NQC), the facility that receives and processes returned and damaged merchandise from Nordstrom’s full-price channels. All merchandise will be expertly cleaned, repaired and refurbished before it becomes available for sale at See You Tomorrow.

Customers can also participate by contributing their pre-loved items through a customer intake program in the Nordstrom NYC Flagship store in exchange for Nordstrom gift cards that can be spent at Nordstrom, Nordstrom.com, Nordstrom Rack, NordstromRack.com, HauteLook and Trunk Club. Coming soon, Nordstrom will also launch an online intake program where customers will have the ability to mail in merchandise.

In addition to providing customers more ways to engage with us, See You Tomorrow is another step we’re taking to actively support our commitment to sustainability,” said Pete Nordstrom, co-president at Nordstrom. “We’re excited to show our customers another way Nordstrom is striving to leave the world better than we found it and circular fashion is another piece to this puzzle.

Nordstrom has partnered with Yerdle, a technology and logistics startup company, to power the backend operations of the resale platform including cleaning and repairing of product, inventory processing and fulfillment, pricing and authentication of certain luxury designer items in partnership with Entrupy.

The merchandise assortment will include women’s apparel, women’s shoes, handbags, men’s apparel, accessories and shoes, children’s wear and a limited selection of jewelry and watches. Throughout the duration of the shop, See You Tomorrow will highlight special brand partnerships, starting with Ganni, a Coppenhagen-based contemporary fashion brand.

TheSee You Tomorrow shop at the NYC Nordstrom Flagship Store was designed and built in collaboration with artist and furniture designer Marc Hundley, who has previously collaborated with Kim on previous projects at the Nordstrom NYC Flagship store.

The shop will also feature a café space with food and beverage through an outpost of Bonberi Bodega. The offering will include sustainable market finds including fresh juices, salads, grain bowls, noodles and more.

Nordstrom NYC is located at 235 West 57th Street and open during store hours on Monday-Saturday from 10 a.m.-9 p.m. and Sunday from 11 a.m.-7 p.m.

See You Tomorrow will be available to shop online starting Jan. 31 at Nordstrom.com/seeyoutomorrow.

Wrap Up The Holidays With Last-Minute Gifts At Macy’s

Macy’s Makes Last-Minute Gift Shopping Easier than Ever with Grab and Go Gifts, Extended Store Hours and Special Deals

Gifts Arrive In the Nick of Time with Fast Shipping Solutions

It’s beginning to look a lot like … you waited until the last minute. Eight tiny reindeer aren’t coming to the rescue, but Macy’s has it covered with unique and thoughtful last-minute ideas from ultra-luxe to gifts under $100, $50 or $25 to make everyone believe their special gift was wrapped and sitting under the tree weeks ago. Whether you’re looking for something sparkly from the Forevermark Tribute™ Jewelry Collection or scoring an out of this world gift like First We Feast’s “Hot Ones” exclusive hot sauce pack and gear from the hit Complex Networks series, Macy’s makes finding great gifts on every budget so easy that they’re sure to get everything on the “what they really, really want” list.

When the elves have left the building, Macy’s is here to help wrap it up fast with extended store hours, fast shipping solutions and special deals. To ensure everyone’s checked off the list, Macy’s will open early and close late until Dec. 24, check your local store for up-to-date hours.

  • On Dec. 21, grab your wallet and dash to your local Macy’s, the first 250 shoppers in-store will receive a free $10 Macy’s Reward Card.
  • Orders placed by Saturday, Dec. 21 with standard shipping or by noon EST on Sunday, Dec. 22 with express delivery will arrive by Christmas.
  • Orders placed by 3 p.m. on Dec. 24 can be picked up in-store by 6 p.m., just in time for Christmas morning!

STORY at Macy’s

Faster than you can call on Dasher, Dancer or Prancer, score the perfect gift from STORY at Macy’s. “Home for the Holidays STORY,” the latest theme at the narrative-driven concept store inside Macy’s locations nationwide, features more than 900 unique presents from 200 small businesses. Experience this editorial-inspired living gift guide and discover a wonderland of gifts for everyone on the list in the ultimate home setting. From grooming kits and whimsical games to food-themed finds and rock music inspired collectibles, STORY at Macy’s gifts add wonder and merriment to any holiday celebration. Visit STORY at Macy’s at select locations or shop a highlight of gifts online at macys.com/STORY.

Discover a selection of gifts including:

Macy’s has you covered with unique and thoughtful last-minute gifts in every price range this holiday season; Luckies Of London Pocket Tin Speakers 2.0, $34.00 (Photo: Business Wire)
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And We Are Off!: November Retail Sales Kick Off Holiday Season With 2.1 Percent Growth Over Last Year and More Spending to Come

Thanksgiving weekend draws nearly 190 million shoppers, spending up 16 percent

Retail sales in November, and especially around the Thanksgiving/Black Friday period are some of the most important sales data in all of retail. And this year’s numbers are even more important than ever before.

Per the analysts at the National Retail Federation, retail sales in November increased 0.1 percent seasonally adjusted over October and were up 2.1 percent unadjusted year-over-year, marking the first half of the holiday season with billions of dollars in shopping left to be done. The numbers exclude automobile dealers, gasoline stations and restaurants.

November showed modest growth on the surface, but you have to remember that the late timing of Thanksgiving delayed the beginning of the busiest portion of the holiday season and pushed Cyber Monday’s billions of dollars of retail sales into December,” NRF Chief Economist Jack Kleinhenz said. “These numbers are more about the calendar than consumer confidence. Consumer spending has been solid, and there’s still a lot of spending to be done. With strong employment and higher wages, we’re on track for a strong holiday season.”

Kleinhenz noted that the year-over-year comparison was challenging because November 2018 was up an unusually strong 4.7 percent over the year before. But December 2018 was down 0.2 percent from the year before, making it likely that next month could show a strong comparison.

In addition, many consumers began their shopping early this year, with some starting before November. NRF surveys showed that 39 percent planned to begin by Halloween, and that consumers on average had completed 52 percent of their shopping as of the Thanksgiving Day weekend.

“Whether they’re looking for something unique on Main Street, making a trip to the mall or clicking from the couch, this is when holiday shoppers shift into high gear.” – NRF President and CEO Matthew Shay

NRF’s forecast predicts that holiday retail sales during November and December will increase between 3.8 percent and 4.2 percent for a total of between $727.9 billion and $730.7 billion.

November’s results build on October’s increase of 0.2 percent month-over-month and a strong 4.1 percent year-over-year. As of November, the three-month moving average was up 3.3 percent over the same period a year ago, compared with 4.2 percent in October.

NRF’s numbers are based on data from the U.S. Census Bureau, which said today that overall November sales – including auto dealers, gas stations and restaurants – were up 0.2 percent seasonally adjusted from October and up 3.3 percent unadjusted year-over-year.

Specifics from key retail sectors during November include:

  • Online and other non-store sales were up 7.2 percent year-over-year and up 0.8 percent month-over-month seasonally adjusted.
  • Sporting goods stores were up 4.3 percent year-over-year but down 0.5 percent month-over-month seasonally adjusted.
  • Grocery and beverage stores were up 4 percent year-over-year and up 0.3 percent month-over-month seasonally adjusted.
  • Furniture and home furnishings stores were up 1.4 percent year-over-year and up 0.1 percent month-over-month seasonally adjusted.
  • General merchandise stores were unchanged year-over-year but up 0.1 percent month-over-month seasonally adjusted.
  • Building materials and garden supply stores were down 1.2 percent year-over-year but unchanged month-over-month seasonally adjusted.
  • Electronics and appliance stores were down 1.7 percent year-over-year but up 0.7 percent month-over-month seasonally adjusted.
  • Health and personal care stores were also down 1.7 percent year-over-year and were down 1.1 percent month-over-month seasonally adjusted.
  • Clothing and clothing accessory stores were down 2.9 percent year-over-year and down 0.6 percent month-over-month seasonally adjusted.

And the good news, such as it is, continued into the proceeding Thanksgiving Day weekend. A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14 percent over last year’s 165.8 million, the National Retail Federation and Prosper Insights & Analytics said.

Americans continue to start their holiday shopping earlier in the year, and Thanksgiving is still a critical weekend for millions,” NRF President and CEO Matthew Shay said. “Whether they’re looking for something unique on Main Street, making a trip to the store or searching for the best deals from their mobile device, this is when shoppers shift into high gear. With the condensed holiday season, consumers are feeling the pressure to get their shopping done in time. Even those who typically wait until the last minute to purchase gifts turned out in record numbers all weekend long.

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Pantone Reveals Color of the Year 2020: PANTONE® 19-4052 Classic Blue

A Reassuring Presence Instilling Calm, Confidence, And Connection

Tapping into sight, sound, smell, taste, and texture Pantone makes PANTONE 19-4052 Classic Blue the first multi-sensory Color of the Year in the company’s history.

Pantone, provider of professional color language standards and digital solutions, today announced PANTONE 19-4052, Classic Blue, as the Pantone® Color of the Year for 2020; a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.

Pantone Reveals Color of the Year 2020: PANTONE® 19-4052 Classic Blue

We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 21 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:

  • PANTONE 16-1546 Living Coral (2019)
  • PANTONE 18-3838 Ultra Violet (2018)
  • PANTONE 15-0343 Greenery (2017)
  • PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
  • PANTONE 18-1438 Marsala (2015)
  • PANTONE 18-3224 Radiant Orchid (2014)
  • PANTONE 17-5641 Emerald (2013)
  • PANTONE 17-1463 Tangerine Tango (2012)
  • PANTONE 18-2120 Honeysuckle (2011)
  • PANTONE 15-5519 Turquoise (2010)
  • PANTONE 14-0848 Mimosa (2009)
  • PANTONE 18-3943 Blue Iris (2008)
  • PANTONE 19-1557 Chili Pepper (2007)
  • PANTONE 13-1106 Sand Dollar (2006)
  • PANTONE 15-5217 Blue Turquoise (2005)
  • PANTONE 17-1456 Tigerlily (2004)
  • PANTONE 14-4811 Aqua Sky (2003)
  • PANTONE 19-1664 True Red (2002)
  • PANTONE 17-2031 Fuchsia Rose (2001)
  • PANTONE 15-4020 Cerulean (2000)

The color selected as the Pantone Color of the Year 2020 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use color to engage and connect. The Pantone Color of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”

To fully bring to life the true meaning of PANTONE 19-4052 Classic Blue, Pantone has translated PANTONE 19-4052 Classic Blue into a multi-sensory experience. By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way.

As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform, but also help our global audiences achieve richer and more rewarding color experiences,” added Pressman. “This desire, combined with the emotional properties of PANTONE 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Color of the Year to life through a multi-sensory experience.”

Classic Blue in Fashion

PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue elegant in its simplicity. Genderless in outlook and seasonless in endurance, this foundational anchor shade enables color mixes throughout the spectrum, as well as making a strong statement on its own. Emblematic of heritage but at the same time highly contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances through application to different materials, finishes and textures from shimmering metallics, lustrous sheens and high-tech materials to hand crafted looks and more fragile fabrics.

Classic Blue in Beauty

In the ultimate display of personal expression, PANTONE 19-4052 Classic Blue makes a dramatic statement for eyes, nails and hair in a variety of finishes from glittery and glam to dusty matte.

Classic Blue in Home Décor

Offering the promise of protection PANTONE 19-4052 Classic Blue is a pervasive favorite for home. Creating a stable foundation from which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures and finishes, PANTONE 19-4052 Classic Blue is a dependable blue that can take you in different directions expressing tradition and elegance as well as unexpected boldness.

Classic Blue in Graphic Design and Packaging

Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something we see every day, it maintains a perception of dependability and constancy. A color we respond to viscerally as being trustworthy, PANTONE 19-4052 Classic Blue is an ideal shade for many applications of graphic design. This is especially true for packaging where PANTONE 19-4052 Classic Blue conveys the message of honesty, credibility and reliability that today’s consumers are connecting to.

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Macy’s Launches SoGifted, a Female Entrepreneur-Focused Destination for Gifts

In partnership with SoGal Ventures and powered by b8ta, seven Macy’s stores nationwide feature products from women-owned small businesses

This season, holiday shoppers can find the perfect gift at Macy’s from a host of female-led small businesses in the SoGifted shops at seven Macy’s locations nationwide. The SoGifted shops are made possible via a partnership with SoGal Ventures, the first female-led millennial venture capital fund investing in diverse entrepreneurs in the United States. Macy’s recently became a strategic partner with SoGal through a minority stake in the fund. The SoGifted shops feature a selection of products and gifts from women-founded brands in the SoGal community including Lovevery, toys designed by experts for your child’s developing brain, Neely & Chloe, a fashion-forward accessories range, and HidrateSpark 3, a smart water bottle that tracks your hydration, among others.

Open through January 2020, the SoGifted Concept Shops give Macy’s shoppers access to new brands that define what SoGal stands for: entrepreneurship, equality, and empowerment of diverse enterprises. Today, SoGal co-founders Elizabeth Galbut and Pocket Sun guide more than 65 companies, reaching a network of more than 100,000 entrepreneurs in an excess of 30 countries.

Macy’s launches SoGifted, a female entrepreneur-focused destination for gifts in partnership with SoGal Ventures and powered by b8ta, at seven stores nationwide (Photo: Business Wire)

SoGal Ventures is the first female-led millennial venture capital firm. Galbut and Sun started this fund after experience as entrepreneurs and venture capitalists. They believe in the power of diversity, borderless business, and human-centric design. SoGal invests in early stage diverse founding teams in the U.S. and Asia, aiming to be the strongest ally for their portfolio companies. Powered by the SoGal Ecosystem across 40+ cities around the world, they are galvanizing a brand-new demographic – millennial & Gen Z women and minorities – to take center stage in entrepreneurship and creation.

Founders Event – Elizabeth Galbut and OK Jewelry founder

Our mission is to build a firm that embodies the cultural values that we want to see in the world,” said Galbut. “With the partnership at Macy’s we’re taking this a step further and giving in-store shoppers across the country an opportunity to discover and support female-led small business brands – so the next generation of women can be empowered to know that entrepreneurship is within their reach,” added Galbut.

This type of brand discovery spotlights Macy’s ongoing partnership with b8ta, operator of the Ark Marketplace platform that allows brands that traditionally haven’t operated stores to quickly set up new physical retail operations. The b8ta-powered experience enabled SoGal’s range of entrepreneurs to activate at Macy’s within a matter of weeks – with products ranging from Bon Temps herbal teas to unbreakable hosiery by Sheertex.

SoGifted Shop at Macy’s – Bon Temps Tea display table
Hidrate Spark display

For holiday shoppers, the fresh female-first lens brings diversity to Macy’s gifting mix, further reinforcing Macy’s newly established diversity and inclusion goals, which include increasing representation and advancing the growth of under-represented suppliers. Empowered offerings like TomboyX, a size and gender inclusive line of underwear and pajamas and Blume, a range of safe and sustainable feminine care solutions, highlight Macy’s commitment to testing new brands and categories. On the more traditional gifting side, Ettitude introduces sustainable bamboo pajamas and bedding essentials, OK Jewelry showcases its affordable high-end fashion jewelry, and Quirktastic supplies geek-chic graphic tees – perfect for the comics lover in your life.

Hidrate Spark display
Skin Inc. close up

The SoGifted shops are being supported by entrepreneurial focused events including a dedicated launch party with the female founders at Macy’s flagship location at Herald Square which took place on November 20 and a “For Women, by Women” panel discussion with the founders of Blume, TomboyX and Sheertex. In addition, there will be events throughout the holiday partnership including beauty and trunk shows, as well as wellness focused event content in January to bring in the New Year.

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