H&M Conscious Exclusive 2016 – Historic Art Inspires Fashion For The Future

H&M announces a collaboration with the Musee des Arts Decoratifs, located in the Palais du Louvre in Paris to celebrate the new H&M Conscious Exclusive Collection. This beautiful new range has been inspired by the archives of the museum, and will be launched on Thursday, April 7th, 2016, to coincide with the opening of the highly anticipated exhibition, Fashion forward – Three Centuries Of Fashion. H&M reveal Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.

Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.

Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.

I am honored to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic, especially since it is made with innovative and sustainable materials which are the future of fashion,” says Julia. Known for her distinctively personal sense of style, Julia is the embodiment of effortless, conscious, modern cool.Conscious Exclusive 3 - high res

For this Conscious Exclusive Collection the H&M design team has worked closely with the museum, delving into their collections of archival fashions as well as the work of artists such as Gustave Moreau to find inspiration. The outcome is a glamorous line of modern red carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy.

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With this collection we brought the idea of sustainability to new levels. Working with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim. We have created contemporary styles imbued with a sophisticated charm,” says Ann-Sofie Johansson, Creative Advisor at H&M.Conscious Exclusive 5 - high res

H&M will be the exclusive sponsor of the upcoming exhibition which will include selected styles from the H&M archives, including a look from the first ever H&M designer collaboration with Karl Lagerfeld in 2004 as well as one silhouette from the new Conscious Exclusive collection.Conscious Exclusive 6 - high res

The complete collection, featuring clothing and accessories for women, will be available from Thursday April 7th in approximately 180 stores worldwide and online at www.hm.com. For more information please visit www.hm.com.

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David Beckham and Kevin Hart Star in New H&M Campaign

For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham autumn 2015 collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on 28 September, and in cinemas and on TV on 30 September, alongside a print and billboard campaign.DB_KH_1

This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials a man needs each season, and this new autumn 2015 collection is available in every H&M store that sells menswear from the beginning of October.DB_KH_2

Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.

Kevin Hart is one of the world’s best loved comedians. He is the star of films such as Get Hard, The Wedding Ringer and Ride Along, and his current stand-up tour “What Now?”.

To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.

H&M Releases Inspiring Film Starring Iggy Pop, Pardeep Singh Bahra, Loza Maleombho, And Daniel Lismore To Highlight Global Recycling Initiative

To Celebrate, H&M and DoSomething.org Launch “Close the Loop College Cup” Competition Across the U.S.

Our mission is to close the loop on fashion. By collecting old clothes and turn them into new updated styles, instead of letting them go to waste, we can completely change the way fashion is made.”

H&M, Hennes & Mauritz, released an inspiring film emphasizing that there is only one rule in fashion – to recycle your clothes! Starring icons Iggy Pop,Pardeep Singh Bahra, Loza Maleombho, and Daniel Lismore, the piece supports H&M‘s Close the Loop collection and Global Recycling initiative, which to date, has recycled more than two-hundred sixty billion pounds of unwanted clothing. Aligning with the brand’s efforts to create a more sustainable fashion future, H&M has also teamed up with DoSomething.org to launch the “Close the Loop College Cup” competition, focusing on recycling amongst U.S. college campuses.

The film clearly shows that there are no rules in fashion but one, to recycle your clothes. H&M‘s mission is to create a closed loop in fashion, with the ambition to emphasize that you can break the fashion rules as long as all unwanted clothes do not go to waste. Singer Iggy Pop narrates and stars in the film, alongside additional influencers such as Blogger Pardeep Singh Bahra, emerging Designer Loza Maleombho, and Artist Daniel Lismore. By collecting old clothes and turning them into new, updated styles, instead of letting them go to waste, we can completely change the way fashion is made. This will reduce the need for virgin resources; as well as minimize the impact fashion has on our planet. In 2013, H&M was the first fashion company to launch a global Garment Collecting initiative.close the loop 648x365

The “Close the Loop College Cup” competition, running September 3rd through October 1st, has invited fifty colleges from around the country to compete to collect the most clothing to recycle at local H&M stores through H&M’s Garment Collecting initiative. Ambassadors from each school will lead their teams and classmates by collecting and recycling unwanted clothing around their campuses to be eligible to win a $2,000 scholarship, new laptops, and other compelling prizes for their teams and school.

Coming off the heels of H&M and DoSomething.org‘s second annual Comeback Clothes campaign this spring, the companies are excited to announce that cumulatively, Comeback Clothes has prevented nearly one million pounds of clothing from ending up in landfills. Rising star, Victoria Justice, served as the face of the second annual “Comeback Clothes” campaign, and starred in the Public Service Announcement as well as recycled her own clothes.cq5dam.web.648.486

All H&M stores globally accept clothing and textiles of any brand, in any condition, year round that can be recycled in their garment recycling boxes. H&M encourages everyone to spread the word, and don’t let fashion go to waste, by sharing the film socially.

To view H&M’s new Garment Collecting video featuring Iggy Pop, click here
For more information on Close the Loop College Cup, click 
here
For more information about H&M’s Sustainability efforts, click 
here

New Denim Styles At H&M Help Close The Loop For More Sustainable Fashion

This September, H&M will introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The pieces for men, women and kids, are the latest steps toward H&M’s goal towards creating a closed loop for fashion, and will be available in all stores worldwide, as well as online.

Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“says Karl-Johan Persson, CEO of H&M.

H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.

Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 18,000 tons have been collected globally.

Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.

The new denim pieces, made from recycled cotton and organic cotton, include for women three styles of jeans, from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit. For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim. There are kids pieces too, including a zip-up hoodie with cute animal ears, along with stretch jeans sequined at the knee, or a street style hooded shirt, with distressed jeans.

H&M To Open Monumental Store In New York City’s Herald Square

On May 20th, H&M, will open its Herald Center flagship, which will become its largest H&M store in the world at noon with a special performance by music icon John Legend. One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

The store located at 1 Herald Center in Manhattan, New York 10001. New York City has the largest concentration of H&M stores in the country, employing over 1,900 people. The store can be reached by phone at 212-564-3836. Store hours will be Monday through Thursday 9am-10pm, Friday through Saturday 9am-11pm, and Sunday10am to 9pm.

The new store has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will showcase all of the H&M including H&M’s Home Collection and a special shoe department for ladies and men. It will include four floors of H&M fashion for the entire family including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s collection. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue thirteen years ago. The Herald Center Flagship is the third flagship to be opened in New York City in the past two years, resulting in the creation of almost 900 new jobs. Now offering U.S. consumers access to quality fashions at the best prices through 361 locations across the country and through Shop Online, H&M is delighted to continue its expansion in its first U.S. city.

To celebrate opening day, Grammy- and Academy-Award winning singer and songwriter John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet. In addition, H&M Herald Center will have several exciting giveaways, including Access to Fashion Passes to the first 1,000 shoppers, valued from $10 to $1,000.

H&M customers can help close the sustainability loop in fashion by donating old pieces of clothing. Any customer who donates on opening morning will receive a voucher for 20% off their next purchase for each bag of donated clothing. To kick off the recycling program opening day, customers who bring garments to be recycled before the store opens at 12:00 pm will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

H&M To Launches Beauty Collection this Fall

H&M Launches Beauty Collection this Fall (PRNewsFoto/H&M)

H&M Launches Beauty Collection this Fall (PRNewsFoto/H&M)

H&M has announced the arrival of its first full range beauty collection. The launch will kick off in stores this fall, with an assortment of makeup as well as haircare, body care and beauty tools. Fashion will play a major role, as it is at the heart of the range, with an ever-evolving makeup selection that focuses on seasonal looks, ideas and colors. Over 700 beautifully packaged makeup products will be introduced within the launch, followed by seasonal drops of new and limited-edition color collections. The new line, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a Conscious assortment of Ecocert-approved sustainable products.

H&M Launches Beauty Collection this Fall (PRNewsFoto/H&M)

H&M Launches Beauty Collection this Fall (PRNewsFoto/H&M)

The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own.

The products will be available in over 900 stores worldwide and online at hm.com.

 

H&M Unveils new Tennis Collection for Tomas Berdych

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Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych, who will wear pieces from the range at the London Masters 2014. The collection is the latest in a long-term partnership between H&M and tennis player Tomas Berdych, currently ranked 7th in the world. He wears H&M on and off-court, as well as contributes to the design of the collection with the team at H&M.

The collection, available in selected stores as well as online, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.

I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.

Pieces include a heat reactive printed T-shirt, and a polo decorated with a fragmented mineral pattern. As well as shorts, tights and caps, there are also pieces for keeping warm off-court in the winter months, such as a transforming parka and technical warm-up pants.