Pottery Barn has launched a new collection of textiles and bedding essentials with revered stylists and fashion designers, Emily Current and Meritt Elliott of Current/Elliott. Inspired by their ready-to-wear collection, THE GREAT, the new Emily & Meritt for Pottery Barn assortment celebrates personal style and embodies the spirit of creative fearlessness that is synonymous with the LA-based designers.
Current and Meritt Elliott, a creative team since 1999, are the
celebrated Los Angeles-based duo known for their whimsical and
timeless sensibility that recalls classic Americana. Drawn to one
another’s innate sense of style, Emily and Meritt first met in
college and quickly realized the fresh and fearless aesthetic they
share – an affinity for individuality, dressing without rules and
mixing high and low with confidence and flair.
In Spring 2012, the twosome joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations from Bell-bottoms to Boyfriends, a coffee table book published by Rizzoli in Spring 2014. In Spring 2015, Emily and Meritt launched their much anticipated, multi-category women’s collection, aptly named THE GREAT. Whether they’re designing a collection, creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch
to Emily and Meritt’s casual and nostalgic Americana aesthetic, the
latest chapter in their Pottery Barn partnership features washed
garment-dyed fabrics in fall color palettes and chic prints that
inspire endless combinations and create an effortless, lived-in
collection for both bath and bedroom. From the warm solids in hues of
army green, spice and indigo, the pops of bright marigold and soft
vintage blush to the playful yet subtle star, stripe and dot
patterns, the new Fall collection gives Pottery Barn customers yet
another way to embrace and express their unique style within the
thrilled to introduce the newest collection in our partnership with
Pottery Barn — a range of sheets, duvets, quilts and towels in
washed garment-dyed colors and special prints made for layering,
mixing, and matching,” said Emily Current and Meritt Elliot.
“We wanted to capture the look and feel of a well-loved fabric
and designed this collection for the person who treasures effortless
and Meritt have a playful yet chic aesthetic that translates
beautifully into approachable designs for the home,” said
Monica Bhargava, Executive Vice President of Product Development and
Design, Pottery Barn. “This collection of garment-dyed textiles
evokes a sense of comfort and self-expression and allows the Pottery
Barn customer to add cozy layers to their space just in time for
The new Emily & Meritt for Pottery Barn collection is now available online at PotteryBarn.com and in select Pottery Barn stores. To learn more about the line, visit www.potterybarn.com/emilyandmeritt and join the conversation on social media with @potterybarn #EandMxPB.
The nationally recognized women’s apparel brand has partnered with designer Christian Siriano on a series of capsule collections focused on age and size diversity
J.Jill, Inc. announced the brand’s first ever design collaboration with CFDA designer Christian Siriano on a series of capsule collections, the first launched on September 12 in stores and on JJill.com. A vocal advocate for body and age inclusivity in fashion, Siriano’s first capsule collection includes an array of elevated style essentials and extra-special pieces that are perfect for fall. Sharing J.Jill’s philosophy that style is for every size and shape, each piece in the collection is available in a wide range of sizing, including XS–4XL or 0–28 as well as Petite and Tall categories.
“Christian Siriano is one of today’s most influential fashion designers and a celebrity red-carpet favorite,” said Linda Heasley, President and CEO of J.Jill. “Christian is known for his design inclusivity and, like J.Jill, believes that style is for everyone. He’s a natural collaborator for us.”
The September capsule drop includes a white shirt collection featuring the classic staple in various iterations available in-store and on JJill.com. Launching exclusively on JJill.com, the rest of the September collection includes dresses with elevated design elements such as flared sleeves, waist-conscious silhouettes, draping detail, as well as a chic, nature-inspired print. Other key pieces in the collection include a teal tie-waist puffer jacket, a faux-suede skirt and a shawl lapelled blazer with zipper detailing that can be taken from day to night.
“J.Jill is a brand that designs for all women, and that’s been a part of my ethos as a designer since the very beginning,” said Siriano. “I think fashion is something we all should have a piece of. It’s celebrating people and this idea of beauty. And what’s beautiful? For me, it’s all different types of women—shapes, sizes and ages.”
A key element of the brand’s values and a focus of Christian Siriano’s first collection is the J.Jill Compassion Fund Tee. Designed with a simple, yet powerful message: Kindness is strength, 100% of the net proceeds from the sale of the tee shirt will benefit the J.Jill Compassion Fund. Since its inception, the J.Jill Compassion Fund has given more than $17 million in grants and in-kind donations to community-based organizations across the country that support and empower women to move forward faster and establish a better life for themselves, their children and their families.
Available November 6, the Christian Siriano for J.Jill Holiday Collection features model ambassadors Candice Huffine, Maye Musk and Marquita Pring, who were selected for their commitment to women’s empowerment as well as body and age positivity, which is core to the mission of the J.Jill brand. The holiday collection includes beautiful winter-inspired design elements and glamourous touches to make dressing for a special occasion feel easy, yet memorable. The multimedia holiday campaign will live on JJill.com, in the brand’s holiday catalog, in stores, as well as on social media platforms.
Pottery Barn Kids and Pottery Barn Teen, members of the Williams-Sonoma, Inc. portfolio of brands, is celebrating the launch of exclusive collaborations with renowned fashion designer and entrepreneur, Rachel Zoe. The Rachel Zoe x Pottery Barn Kids and Rachel Zoe x Pottery Barn Teen collections draw inspiration from her signature style of timeless glamour and her life as a fashion entrepreneur and mother.
collaboration includes nursery, playroom and bedroom collections
designed in a serene blush and ivory color palette with metallic
accents and feature a variety of textiles including cozy faux fur,
animal prints and sequins for pops of glamour.
Zoe believes ‘glamour is in the details’ and together we have
created luxe collections that bring those details and her iconic
style into the home space while still being functional and meeting
the needs of children and teens,” said Jennifer Kellor,
President of Pottery Barn Kids and Pottery Barn Teen.
From the soft and whimsical cascading Rachel Zoe Trailing Butterfly Crib Fit and Rachel Zoe Velvet Stitch Quilt with hand-stitched gold detail, to the matte black Rachel Zoe Race Car Ride On and Rachel Zoe ‘Play All Day’ Neon Sign, the Rachel Zoe x Pottery Barn Kids collaboration offers a range of playful yet chic designs to elevate any child’s nursery, bedroom and playroom space. The collection also boasts an assortment of giftable pieces such as the luxe faux fur Rachel Zoe Leopard Baby Blanket, and the black and white Rachel Zoe Giraffe Nursery Rocker. The Rachel Zoe Doll, a replica of the designer, is styled in one of Zoe’s favorite red carpet looks complete with accessories.
The Pottery Barn Teen collection takes inspiration from Rachel Zoe’s fashion line and glamorous signature style. The gold Rachel Zoe Chain Fringe Table Lamp and Rachel Zoe Chain Fringe Chandelier, and the Rachel Zoe Glitter Leopard Sheet Set and Rachel Zoe Metallic Sunburst Quilt with embroidered stitching are the epitome of luxe decor. Highlighting her love of accessories and sunglasses, the collection also includes an assortment of jewelry organizers like the Rachel Zoe Jewelry Floor Tower, Rachel Zoe Sunglass Holder, Rachel Zoe Beaded Pouches and Rachel Zoe Beaded Jewelry Boxes that celebrate her passion for vintage design while capturing some of her own trademark phrases such as “Shut it Down” and “Hey Gorg”.
have been a longtime fan of Pottery Barn Kids and Pottery Barn Teen,”
said Zoe. “What an honor to collaborate on this iconic brand
that has been a part of my life for many years. These collections are
the perfect representation of effortless glamour which exemplifies my
approach to both styling women as well as the home. I wanted
everything to feel incredibly luxurious but still warm, inviting and
dream-like. I was so excited to create these beautiful pieces that
children and teens can bring to life every day.”
out Macy’s Presents The Edit online to get inspired for fall with
fashion trends and advice from Macy’s Fashion Office
Newness In Store With thredUP, Mango Woman, the Watch Drop, Sam
Edelman and more
fall, we get the opportunity to effect a fresh start and a chance to
reintroduce the world to our most remarkable selves. Macy’s
incredible assortment of fashion, accessories, home and beauty is
full of perfect pieces to make shoppers feel confident, while cooling
temperatures offer new ways to layer trends in a way that feels
to spark your personal style inspiration? Check out Macy’s Presents
The Edit, a digital destination for all the latest style advice,
curated by the experts at Macy’s Fashion Office. For some fresh
fall fashion, check out new additions to Macy’s including thredUP,
Mango Woman, the Watch Drop, Sam Edelman, Beatles product, and more.
start of autumn truly sparks a renewed sense of creativity as it
relates to getting dressed,”
said Durand Guion, vice president, Macy’s Fashion Office. “We’ve
curated the season’s top trends including animal print power and
plaid mixing, highlighting the must-have patterns of the season, in
addition to a color spotlight on green and all of its rich and deep
variations. Our take on beauty this season celebrates a bold and
beautiful look. This fall, we’ll offer more style options than ever
to help her express a remarkable sense of individual style.”
fall campaign, “For Every You,” features the power of
fashion as self-expression and follows women on the journey to the
ideal look to the soundtrack of Lizzo’s “Like a Girl.” Women
choose an outfit for more than outward appearance, as a look can also
express who they want to become while wearing it. Macy’s vast
fashion selection gives women freedom to express all parts of
themselves and bring their inner dreams and aspirations into the
world. Produced by Macy’s in collaboration with BBDO New York, the
30-second spot began airing across television and digital September
8, along with robust supportive content rolling out across digital
Instagram, Macy’s is launching Besties,
a first-to-market collaboration with Instagram and Bustle Digital
Group, featuring the time-honored tradition of shopping with your
best friend. No one can offer fashion advice quite like your BFF, so
follow along with three real-life sets of friends as they shop Macy’s
fall fashion collection and explore the season’s featured trends
with fully shoppable content. Want to show off your own style? Post a
selfie of your own Macy’s fall fashion look on Instagram, Twitter
or Facebook and hashtag #macyslove for a chance to be featured on
@macys Instagram or macys.com.
autumn, shoppers can seek out remarkable style and engage with key
trends in a personal way. For women, greenery is the central hue for
fall. Deep shades of kelly and olive reference the natural world and
tones can be mixed and matched effortlessly. Varied textures add
interest and dimension, like a snake and crocodile I.N.C.
International Concepts pump. For a little more boldness, walk on the
wild side with animal prints of every variety. From natural leopard
on faux fur coats to neon hues of snake on Bar III dresses, pattern
is king of the jungle this season. Try a new twist on plaid with bold
color mixes and prints of all sizes, like a tweed Julia Jordan dress
or a Vince Camuto plaid top and skirt with just the right hint of
lengths are key in skirts and dresses, like those from Tommy
Hilfiger, especially when paired with oversized sweaters. Add some
drama to a casual look with a voluminous sleeve or make the ultimate
style statement with a Lauren Ralph Lauren head-to-toe plaid suit.
Animal prints make marks on everything from handbags to Calvin Klein
intimates, while statement earrings approach the trend with
tortoiseshell prints. Western accents adorn shoes, hats and saddle
bags with buckles, fringe and whipstitch details. Chunky sole
sneakers, like those from DKNY, keep any look feeling fresh and new
arrivals shoes from Sam Edelman offer something for every style.
menswear, gray matters this fall. From sleek tailored suiting in
windowpane patterns by Tommy Hilfiger to streetwear sets by Ellesse,
the head-to-toe monochromatic look is sure to turn heads. For a
standout moment, try a silver metallic moto trucker jacket from
Michael Kors or an abstract printed trench from Alfani. The modern
utility trend also offers new twists on menswear favorites. A
military jacket from Levi’s is an effortlessly cool take on the
trend, while a head-to-toe wine-colored camo suit from I.N.C.
International Concepts is the ultimate statement.
your fearless self this fall and don’t be afraid to play with
color! Bold and bright eyes are the hottest beauty trend this season.
Pack on the pigment with Anastasia Beverly Hills x Jackie Aina
Palette or clean beauty brand PÜR’s Barbie Endless Possibilities
Pressed Pigments Palette. Use the same shade on the lower lash line
to amp up the wow factor! On days where you want to up the ante but
don’t have the time, try the season’s hottest lip trend, the
flame lip. It’s great to wear on its own and make a chic bold
statement. Channel your inner French girl with Dior Rouge Dior
Lipstick in 080 Red Smile or Chanel Rouge Allure Liquid Powder in 954
Radical. This modern twist on the classic red lip brings orange hues
out to play.
transition into the colder months also brings on new skincare needs
and regimens. Macy’s has made the task of finding what works best
for all skin types easy by offering skincare solutions by concern.
Whether it’s dryness, dullness, anti-aging, oily skin, dark circles
or acne, find the right products to target and remedy issues and help
you put your best face forward. Go to a local store or visit our
get pro tips and curated product recommendations that’ll keep you
confident and radiant in your skin this fall.
Home and Entertaining
La Dolce Vita this fall with pieces designed with the simplicity and
craftsmanship of the Italian lifestyle in mind. Tuscan tile-inspired
decals and olive branch embossing bring depth to plate settings,
quilts and serveware. Terracotta hues, rich blues and vibrant yellows
breathe life and authenticity into home decor. Martha Stewart
Collection serveware and textiles bring the richness and comfort of
the Old World countryside right to your home. Inspired by
family-style culture, highlight your hosting skills with an olivewood
Lazy Susan or marble wine and cheese pieces from Thirstystone. Set
out a cheese board, equipped with a built-in slicer for easy
self-serving, or keep guests’ wine at temperature all evening with a
sleek marbled wine chiller. Achieve the peak Italian lifestyle by
recreating the perfect espresso with coffee and espresso machines
from Brim and Nespresso. Made for countertop convenience, these
modern appliances will transport you to a café in Milan.
In-Store and on macys.com
of newness is in store this autumn, beginning with the recent launch
of Mango Woman in select Macy’s stores and on macys.com. The
chic assortment from the Spain-based label includes womenswear and
accessories, with inspiration reflecting the essence of Mediterranean
style with a contemporary twist.
has also partnered with thredUP, the world’s largest fashion
resale marketplace, on a pilot program to create a secondhand
shopping experience in select Macy’s stores. Millions of consumers
use thredUP to sell clothes they no longer wear and buy vetted
secondhand apparel; now Macy’s will add a selection of those high
quality secondhand products to 40 stores, allowing customers to
discover the thrill of the thrift with great deals on the new-to-you
brands and constant new arrivals.
launches are also hitting the menswear floor in select stores and on
macys.com, like a created for Macy’s capsule of Beatles
apparel. These tees and fleeces celebrate the 50th anniversary
of the legendary “Abbey Road” album.
will also be commemorating another Hollywood icon with the exclusive
Barbour International Steve McQueen Collection. McQueen was
one of the British brand’s most famous fans since wearing their
designs in the 1964 ISDT (International Six Days Trial) in East
Germany, and the collection pays homage to his classic Americana
Watch Drop program
is returning this fall, with 25 exclusive, limited-edition men’s,
women’s and unisex watches. These special timepieces will drop
online at macys.com/watchdrop
in three waves on September 10, September 24 and October 15.
School of Style
is back in session at STORY
the always changing “store to explore” inside 36 Macy’s
locations nationwide. This semester, expressing personal style is the
top major during STORY’s third experiential concept – School of
Style STORY. Opening September 12 and running through October 24, the
STORY at Macy’s campus is the place to discover and master your own
unique flair. The course catalogue features options like adding
timeless basics to your wardrobe in Trend Equations 101 to Studio Art
4U, where a blank canvas can be transformed into a masterpiece. The
fall class can also hit the stacks of the Style Library to learn how
to enhance their home and life on the go. With a host of electives
focused on styling sessions and customization workshops, the School
of Style class of 2019 will be prepped to conquer the fall fashion
scene and graduate with honors.
Special appearances by Grammy winners Jesse & Joy, musical talent Amara La Negra, Buzzfeed’s Curly Velasquez, Grammy nominated Los Rakas, and comedian and actor Cheech Marin
Local art displays featuring artists, David Le Batard and Gonzalo “Papi” Le Batard, and Salvadorian art
Stitch Lab and Macy’s introducing Latinx brands at select stores
Macy’s will celebrate Hispanic Heritage Month, September 15 through October 15, highlighting the creation of unity through art, music and fashion. During the month-long celebration, Macy’s will host free events around the country to celebrate how visual art, music and fashion by Latinx producers can create harmony across different cultures and communities.
is thrilled to provide a platform for Latinx musicians, artists and
designers, as well as our own colleagues, to shine at our stores
nationwide,” said Shawn Outler,
Macy’s chief diversity officer. “We
are proud to support the work and influence of these leaders in the
Hispanic community – bringing individuals together to honor their
culture with pride.”
Cheech Marin, Mexican-American comedian, actor and one of the world’s largest collectors of Chicano art, will visit Macy’s Victoria Gardens on September 18 to discuss the new Cheech Marin Center for Chicano Art, Culture & Industry. The center is scheduled to open in 2021 in collaboration with the Riverside Art Museum.
At Macy’s Valley Fair on September 28, Latin Hip-Hop duo and Panamanian cousins, Los Rakas, will perform hits that led to their 2017 Grammy nomination. The duo will take guests on a cultural journey through their music.
Star of Love & Hip-Hop: Miami, Amara La Negra, will appear in New York City at Macy’s Herald Square on October 10, performing her top hits. The Afro-Latina from Miami, FL, and born to Dominican parents, is a musical powerhouse to all.
Mexican siblings, composers, musicians, and social activists, Jesse & Joy, will perform at Macy’s Dadeland on October 12 and Macy’s Memorial City on October 13.
Macy’s locations in Florida, Illinois, and California, including Macy’s Victoria Gardens, Macy’s Baldwin Hills, Macy’s Pembroke Lakes, and Macy’s Gurnee Mills stores, will honor unity through unique forms of local Hispanic art. Local artists David Le Batard and Gonzalo “Papi” Le Batard will be featured at Macy’s Pembroke Lakes.
Macy’s and Stitch Lab are uniting forces to promote emerging Latinx brands across the United States by showcasing four talented designers from Latin America exclusively at The Market @ Macy’s. Josefina by Vero Solis and Quote Me will be available at Macy’s Century City and Macy’s Fashion Show Mall, and PETRA and Demasiado will be available at Macy’s Lenox Square and Macy’s North Star Mall for the months of September and October. The Market @ Macy’s is a full-service marketplace that offers shoppers the chance to discover new products, services, and activations each month in a boutique setting.
Macy’s is dedicated to making life shine brighter through service to our customers, colleagues, and communities. In honor of Hispanic Heritage Month, Macy’s will provide a total of $40,000 in grants to organizations that support education through scholarships and enlightening school programs.
Current partners, who are helping with the grant distribution, are the Hispanic Federation, Hispanic Scholarship Fund and LULAC. The Hispanic Federation aims to provide parents and children alike with the tools to succeed in the education system. The Hispanic Scholarship fund empowers families with the knowledge and resources to successfully complete a high education, while providing scholarship and support to as many students as possible. LULAC, League of United Latin American Citizens, is the oldest surviving Latino civil rights organization in the United States and focuses on the advancement of the Hispanic population in the United States.
Hispanic Heritage Month events will be held at the following stores:
Victoria Gardens (Rancho Cucamonga, CA) – Wednesday, Sept. 18 at 6
p.m. Chicano Art with Cheech Marin
Baldwin Hills (Los Angeles) – Saturday, Sept. 21 at 2 p.m.
honoring Salvadorian culture with Curly Velasquez and Salvies Who
Valley Fair (Santa Clara, CA) – Saturday, Sept. 28 at 2 p.m.
celebrating through music with bilingual Hip-Hop duo Los Rakas
Pembroke Lakes (Miami) – Friday, Oct. 4 at 6 p.m. with Miami
artists David Le Batard and Gonzalo “Papi” Le Batard
Herald Square (New York City) – Thursday, Oct. 10 at 6 p.m.
celebrating through music with Dominican-American Artist Amara La
Gurnee Mills (Chicago) – Saturday, Oct. 12 at 2 p.m. celebrating
art and music for families
Dadeland (Miami) – Saturday, Oct. 12 at 2 p.m. celebrating through
music with Mexican Pop Duo Jesse & Joy
Santa Ana Mainplace (Santa Ana, CA) – Saturday, Oct. 12 at 2 p.m.
embracing style with best-selling author and expert Erika De La Cruz
Memorial City (Houston) – Sunday, October 13 at 2 p.m. celebrating
through music with Mexican American Pop Duo Jesse & Joy
additional information on Macy’s Hispanic Heritage Month
festivities and special guests, please visit www.macys.com/celebrate.
January 2017, all employees at Kering and its Houses, irrespective of
their personal circumstances or geographic location, have benefited
from the Group’s first Parental Policy. This provided 14 weeks of
maternity or adoption leave on full pay, while five days’ leave on
full pay was provided for paternity and partner leave.
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear.
Beginning January 1, 2020, Kering’s Parental Policy will provide a minimum of 14 weeks’ maternity, paternity, adoption or partner leave on full pay for all Group employees. The policy will be applicable during the six months following birth or adoption, irrespective of the employee’s personal circumstances or geographic location.
pioneering measure is part of the Group’s commitment to equality in
the workplace, well-being at work and work-life balance.
Today, Kering is strengthening its Parental Policy further by extending paternity and partner leave to provide 14 weeks, applicable from January 1st, 2020. From then, with Baby Leave, all parents, without exception and whatever their personal circumstances, will benefit from 14 weeks’ leave on full pay at the birth or adoption of one or more babies/children.
new, practical step forward is designed to provide a better work-life
balance and to promote equality among employees, female and male,
irrespective of their personal circumstances. All the Group’s
employees around the world are guaranteed the same benefits when a
child or children become part of their family.
at Kering account for:
of our employees
of Group leadership roles
of the Kering Executive Committee
of the Board of Directors
2010, Kering launched a global internal program to advance gender
equality within the Group.
in 2010, Kering was one of the first signatories of the Women’s
Empowerment Principles charter established by UN Women and the
United Nations Global Compact.
achieve faster progress towards equality, Kering is now proud to
support the UN’s Standards of Conduct for Business Tackling
Discrimination against LGBTI people.
2025 Kering wants to reach gender balance and end the gender pay gap
– at every level of our Group.
the Group, Kering supports women with two initiatives:
2008, the Kering Foundation has worked to reduce violence against
women. To maximize its impact and for more than 10 years now, the
Foundation has been working hand in hand with a limited number of
local partners in the three main regions where the Group operates:
Northern America, Western Europe and Asia.
In Motion, a program created in 2015 to highlight the contribution
of women to the film, photography and other cultural industries.
For the past 5 years, Women In Motion has been a platform to change
mindsets and to provide thought leadership on both the role and the
recognition given to women in all areas of the arts.
and 2018: Kering received the Gender Equality International &
European Standard (GEEIS) label in recognition of exemplary work
toward gender equality carried out by our European corporate
Reuters ranked Kering 7th out of 7,000 global organizations on
their Diversity & Inclusion index.
was awarded the Most Female Board of Directors Award for the
European Gender Diversity Index, published by European Women on
Boards (EWoB) and Ethics & Boards.
“At Kering, we are fully committed to diversity and equality for our people, and Baby Leave is a new and important step forward to levelling the playing field. With this policy, we are proud to support every new parent, whatever their personal circumstances, and wherever they live. By harmonizing these benefits for fathers and partners, not only are we giving everyone the same rights – with both parents now being entitled to the same parenting time at home – but we are also supporting women in their career – given that men and women are now equally likely to take extended leave. Our purpose is simple: to build a supportive and inclusive working environment for our employees around the globe. We want Kering to be an employer of choice,” declared Béatrice Lazat, Kering’s Chief People Officer.
2018, Kering had nearly 35,000
employees and revenue of €13.7 billion.
Marks the Brand’s First-Ever 360 Global Campaign; Will First Air on
U.S. Broadcast Stations
Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its new global advertising campaign, ‘WEAR WITH ABANDON™.’ The campaign captures the adventurous optimism of the cowboy spirit, exemplifying the opportunities that arise when people take risks and choose to live with courage. The campaign launched with TV spots on U.S. broadcast and cable stations on Saturday, Sept. 7.
introduction of our first-ever global advertising campaign is a
significant milestone for our Wrangler brand,” said Tom
Waldron, global brand president at Wrangler. “The WEAR WITH
ABANDON™ campaign demonstrates the emotional reasons that rock
stars, riders, and everyday heroes around the world have identified
with this iconic brand for more than 70 years, and marks the
innovative rebirth of the cowboy spirit coming to life. Today’s
announcement is the beginning of an exciting new platform that will
help us reach millions of consumers around the world.”
WEAR WITH ABANDON™ campaign will be featured in U.S. print,
digital, radio and broadcast channels and will be introduced in other
regions of the world in the coming months. The campaign features a
series of videos and still images with an inclusive range of cast
members, from the iconic cowboy to bold women and adventurous young
adults. Shot by American filmmaker and screenwriter Michael Lawrence,
it captures the raw, honest emotions and experiences of the “moment
before” that can define a lifetime – the second when an
individual decides to jump in, or head home.
excited to build on our rich heritage of authenticity as we launch
our new global advertising platform,” said Jenni Broyles,
Wrangler Vice President, General Manager North America. “As we
adapt the campaign to local and regional markets around the world, we
are also accelerating our focus on creating engaging, innovative
experiences coupled with best-in-class apparel products for our
WEAR WITH ABANDON™ campaign was developed with Mother New York,
global agency of record. The campaign can be viewed here.
is available in retail stores worldwide, including brand flagship
stores in Denver and Dallas, department stores, mass-market
retailers, specialty shops, western outfitters, and at Wrangler.com.