Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

First Chapter of New Campaign Led by Solange Knowles and Her Curated Cast of Artists

Calvin Klein, Inc.,, today announced its new Calvin Klein Underwear and Calvin Klein Jeans global multi-media advertising campaign. The campaign introduces an evolution in the Calvin Klein brand’s globally recognized #MYCALVINS call to action: “Our Family. #MYCALVINS.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

Shot by photographer Willy Vanderperre, the first chapter of this new campaign features songwriter and recording/visual artist Solange (Knowles) alongside her personally curated cast of singers/songwriters, including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness. The cast is featured wearing core styles of Calvin Klein Underwear and Calvin Klein Jeans that are available in stores and online now.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 2

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another and celebrate the things that unite us.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 4

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

This launch marks the first moment of the new Our Family. #MYCALVINS campaign rollout, with a series of campaign launches that will run from Holiday 2017 through the Spring 2018 season. The talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign 3

Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign

For the first time, the brand is embracing a digital first, socially powered mindset in communicating the evolution of the globally successful #MYCALVINS campaign originally launched in 2014. The #MYCALVINS campaign leverages influencers’ and existing consumer behavior to express themselves, and maximizes the cultural ‘selfie’ and viral image-sharing phenomenon. With dedicated digital support in 12 countries and key high impact outdoor in several key markets throughout the holiday season, the Our Family. #MYCALVINS initiative will be communicated to a global audience.

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Carhartt’s Fall Campaign Celebrates Those Who Embrace Hardworking Lifestyles During The Toughest Conditions

Workwear brand’s latest campaign honors the resilience of the men and women who rely on Carhartt’s Full Swing®, Rugged Flex®, and Storm Defender® technologies built to take on any weathercarhartt-1510011936286-null-HR

Carhartt, America’s premium workwear brand since 1889, has launched its 2017 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations. The campaign’s focal point is a commercial that places emphasis on pursuing a hardworking lifestyle, regardless of the weather. (https://www.youtube.com/watch?v=SPBw-Tb9cXo)

Carhartt Logo

Carhartt Logo

Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.

Carhartt_s fall campaign honors those who know what it takes to get the job done.

Carhartt’s fall campaign honors those who know what it takes to get the job done.

This campaign celebrates the Carhartt men and women who lead hardworking lifestyles while embracing nature’s most difficult, uncertain conditions,” said Tony Ambroza, chief brand officer at Carhartt. “Our consumers expect durable, functional clothing equipped with Carhartt performance solutions like Full Swing® and Rugged Flex® to improve range of motion on the job site, along with Storm Defender® to stand up to the worst weather winter has to offer. Just as our brand has done for more than 128 years, Carhartt will continue to create rugged products to meet the needs of hardworking people.”

Carhartt_s fall campaign celebrates hardworking people who live a Carhartt Way of Life. 2

Carhartt’s fall campaign celebrates hardworking people who live a Carhartt Way of Life.

Evidence of Carhartt’s continued commitment to providing consumers with premium workwear products dates back more than a century. Perhaps the brand’s most iconic style, the Carhartt Chore Coat is an example of the company’s legacy of creating durable, lasting apparel. Continue reading

When You Wish Upon A Star, Saks Fifth Avenue And Disney Celebrate The Season With Once Upon A Holiday

On Monday, Nov. 20, Saks Fifth Avenue, collaborating for the first time on a holiday experience with Disney, will debut its iconic New York holiday windows and 10-story-tall theatrical light show in true fairytale fashion, in celebration of the 80th anniversary of Disney’s Snow White and the Seven Dwarfs. Sofia Carson, the multi-talented actress, star of Disney’s “Descendants“, and Hollywood Records/Republic recording artist, will perform live at the unveiling event accompanied by a 40-person choir and appearances by Snow White, Snow Prince, and the seven dwarfs.

The fantastical new show, entitled Once Upon a Holiday, will include the unveiling of 14 animated holiday window displays, presented by Mastercard, marking the first time Saks will animate all of the windows along Fifth Avenue in its 94-year history.

Saks Fifth Avenue Alberta-Ferretti Snow White Sketch

Alberta Ferretti one-of-a-kind fairytale gown sketch for Saks Fifth Avenue.

In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it’s what we call the New Luxury. This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere,” said Marc Metrick, President, Saks Fifth Avenue.

Highlights of the multi-faceted program include:

SAKS NEW YORK HOLIDAY WINDOWS

The 14 Fifth Avenue windows will each depict a different scene from Snow White and the Seven Dwarfs, beautifully translating the iconic story into real-life delights. Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs “heigh-ho!”-ing home from a day’s work in the diamond caves, and the Wicked Queen‘s mischievous trickery with the infamous red apple. Also new to the windows this year is aSaks_Fifth_Avenue_Logo 3D layering technique which incorporates original artwork from the film into the backdrops for each display.

In Saks New York’s 49th Street and 50th Street windows, four legendary designers—Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa—have created one-of-a-kind fairytale gowns for a 21st century Snow White. The luxury dresses will be set against a fantasy forest backdrop.

The New York window unveilings will be live-streamed via Saks.com, at 6:45 p.m. ET, for audiences around the world to enjoy. The window animation and light show will continue throughout the holiday season until Jan. 2, 2018. Continue reading

Here Comes The Bra

Victoria’s Secret Angel Lais Ribeiro Wears The $2 Million 2017 Champagne Nights Fantasy Bra Designed And Hand-Crafted With Jewels By Mouawad

This holiday, Victoria’s Secret introduces the highly anticipated Champagne Nights Fantasy Bra. Victoria’s Secret Angel Lais Ribeiro will wear the Fantasy Bra for the first time on the runway in the 2017 Victoria’s Secret Fashion Show, which airs November 28th at 10/9c PM on CBS.

The 2017 $2 Million Champagne Nights Fantasy Bra

The 2017 $2 Million Champagne Nights Fantasy Bra

Valued at $2 million, the 2017 Champagne Nights Fantasy Bra was designed exclusively for Victoria’s Secret by world-renowned jeweler Mouawad. Handset with diamonds, yellow sapphires and blue topaz in 18 karat gold, the jewels are set into a Victoria’s Secret Dream Angels Demi bra.

Glamorous and glittering and weighing more than 600 carats, the Champagne Nights Fantasy Bra took almost 350 hours to create and is embellished with nearly 6,000 precious gemstones.

The new Victoria’s Secret Dream Angels collection features bras (Dream Angels Demi/Dream Angels Push-Up), panties (Dream Angels Wicked) and lingerie (Dream Angels Bustier) in shimmering shades of champagne and was inspired by the Champagne Nights Fantasy Bra—the champagne shade is a must-have addition to any lingerie wardrobe. Continue reading

TUMI + Eva Fehren Team Up To Design Holiday Collection

TUMI, a leading international brand of premium travel, business and lifestyle accessories has collaborated with Jewelry Designer, Artist and New York-native Eva Zuckerman of Eva Fehren Fine Jewelry to create an exclusive, limited-edition capsule of travel accessories.

TUMI Logo

TUMI Logo (PRNewsFoto/TUMI)

Inspired by the trend-setting modern woman, Zuckerman had long searched for the perfect travel and accessories bag for jewelry collectors, and jumped at the opportunity to dive into the design process with TUMI. With similar design aesthetics and an emphasis on advanced functionality, the match was a natural fit.

“Working with TUMI has been such a dream,” says Zuckerman. “The process was incredibly creative and I’m so proud of the pieces we created together. It was an extremely fun challenge to think about how to incorporate innovative functions in a way that felt effortlessly chic, and that also fit seamlessly into the modern woman’s lifestyle.”

TUMI

TUMI x Eva Fehren, photo courtesy of TUMI by Herring & Herring

Constructed from super-luxe leather and adorned with a custom black-and-white print painted by Zuckerman, the 4-piece capsule, dreamy and beautiful with an edgy flair, features thoughtfully designed compartments that organize day-to-day essentials, specifically, the tote includes a concealed compartment that keeps valuables secure and hidden from sight for extra assurance. As a partner to the tote, the pouch offers effortless versatility, serving as a clutch, wallet, or cross-body bag, making it the perfect day-to-day or international travel companion.

Throughout the assortment, the designer’s signature dagger is present, offering an edgy, minimalist accent for an added pop. Key elements stay true to TUMI’s DNA, such as the padded computer and phone pockets, key leash and add-a-bag function. The jewelry roll and jewelry box incorporate similar features with compartments and holding space for earrings, rings, necklaces, bracelets and watches, closed with leather wrap and branded dagger; both will keep jewelry impeccably organized and safe.

As travel pieces become more and more of a fashion statement, it’s exciting to continue to introduce very fashion-focused pieces into TUMI’s repertoire,” says TUMI Creative Director, Victor Sanz. “Comfort, style and functionality are important to our customers, but they are also looking to be inspired by the products they wear — I think the collection we created with Eva does a great job of hitting all the essentials our customers look for.

The TUMI x Eva Fehren capsule collection will be available for purchase exclusively at select national and international TUMI stores and TUMI.com. The designer will also host the collection on EvaFehren.com. The assortment includes a tote with crossbody bag inside, as well as a jewelry roll and jewelry box, ranging from $150 to $895 USD.

Macy’s and Sachin & Babi Join Forces for Decadent New Holiday Collection, SB by Sachin & Babi

The line created for Macy’s by husband and wife design team Sachin & Babi Ahluwalia features resplendent textiles and superb craftsmanship and is available in 149 Macy’s stores and www.macys.com in November. macyslogo

Sachin & Babi Ahluwalia, known for producing stunning pieces through their eponymous line that has redefined eveningwear, have created a dazzling collection for Macy’s that makes dressing up fun, easy, and empowering this holiday season. With close attention to detail and high fashion artistry, SB by Sachin & Babi goes beyond traditional special-occasion wear with a selection of signature dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts and pants. Fans of the new collection can preview the line on www.macys.com beginning today, prior to the official launch in stores on Nov. 15.

SBMacys 1 SeqBomber

The SB by Sachin & Babi collection created for Macy’s is a dazzling assortment of dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts, and pants perfect for celebrations this holiday season. Electric Sequin Bomber Jacket, $199; Bond Lace Pant, $119; available at select Macy’s locations and macys.com. (Photo: Macys/Business Wire)

The collection was inspired by New York City nightlife, and its captivating energy and optimistic spirit,” said Sachin Ahluwalia. Babi Ahluwalia continued, “The collection combines classic evening wear elements with 50 shades of shine, each piece makes a statement offering powerful women the promise of elegance.” Continue reading

Target Brings Joy to the Holiday Season with New Brands, More Ways to Shop and Save

Retailer delivers specialty shopping experience with thousands of exclusives and #TargetFun for all

Target Corporation has unveiled its plans for the holidays, including new brands, thousands of exclusive gifts under $15, easy and convenient ways to shop and save, and festive in-store experiences.Holiday-header

Target previously shared that it is reimagining its brand portfolio with the introduction of more than 12 new exclusive brands by the end of 2018. Eight of those brands – spanning baby, kids, women and men’s apparel and accessories and home – will be available for the first time this holiday season, offering guests unprecedented style and value. Most recently, Target introduced Project 62, A New Day, Goodfellow and JoyLab, and on Nov. 5, it will unveil the much-anticipated Hearth & Hand with Magnolia. Co-designed with Chip and Joanna Gaines, Hearth & Hand with Magnolia features 300 products, most for under $30, including tabletop, home décor, and giftables, like a toy dollhouse and workbench, a letters to Santa mailbox, festive tableware and more. The collaboration with Target marks the couple’s first time creating product with a retailer.

These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality, and truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part—we’re just getting started.

A New Day

A New Day

A New Day is about feeling confident investing in personal style; making a fashion statement whether at work or play; gaining access to beautifully designed, high-quality products that last season after season; current trends and reinvented classics. The apparel and accessories line comes in sizes 0-16 and XS-XXL. And many pieces are available in Plus-sizes, ranging from X-4X and 14W-26W in select stores and online.

Goodfellow & Co

Goodfellow & Co

Goodfellow & Co offers style solutions that marry ease and discovery; showing guests that finding well-engineered, intricately designed apparel and accessories is as simple as making a Target run; core wardrobe essentials with a modern take on classic themes. The apparel and accessories line comes in standard, tall, big, and big and tall sizing in all categories, with extended size shoes launching in 2018.

Project 62

Project 62

Project 62 consists of thoughtfully designed, approachable modern home pieces for everyday life. The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living.

This year, Target has taken the guesswork out of gifting so guests can feel confident they will find the perfect gift for everyone on their list. With the introduction of four special collections curated for women, men, kids and teens and featuring nearly 1,700 items, most of which are exclusive to Target and under $15, guests can save time and money as they check name after name off their shopping list. These holiday collections, with products ranging from grooming sets for him, stationery for her and hundreds of stocking stuffers for only $1, will be prominently displayed in the main aisles and key departments of Target stores, as well as a dedicated experience on Target.com. Continue reading