Rent The Runway And Nordstrom Expand Partnership To Help Shape The Future Of Retail

Rent the Runway Drop-Off Box to be available in nearly 30 Nordstrom locations

Rent the Runway, Inc., the company that has pioneered apparel rental as an indispensable utility and powers women to feel their best every day, and leading fashion retailer Nordstrom, Inc. has announced a multi-pronged partnership across stores, inventory innovation and product development.

Founded in 2009 with a vision to build the world’s first living closet, RTR –by enabling women to rent, versus buy, clothing– believes that women everywhere will soon have a subscription to fashion. RTR offers apparel, accessories and home decor from over 650 designer partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has five retail stores of the future and employs nearly 1,800 people, all of whom have equalized benefits across the organization, 93% of whom are female and/or non-white, with 80% of leaders who are women.

Beginning November 18, the RTR Drop-Off Box Network will expand from five to 29 Nordstrom locations where RTR customers can seamlessly return their rentals. RTR members can return items in Nordstrom stores as well as access exclusive Nordstrom services like styling services, gift-wrapping and more, just in time for the holiday season. Recognizing this is the busiest season of the year, Nordstrom and Rent the Runway are working together to deliver convenience and service where customers can return, shop and access Nordstrom’s unique services, all in one location.

Rent The Runway logo.

We’ve received great feedback from our customers about the convenience of the Rent the Runway Drop-Off Boxes in our Los Angeles area Nordstrom locations and are excited to offer the service to customers in cities like San Francisco, Chicago, Dallas and more,” said Jamie Nordstrom, president, Nordstrom stores. “The expansion of our partnership helps us better serve our customers through innovation around products and experiences.

To further innovate around the future of inventory, Nordstrom will become an RTR Platform partner, contributing inventory to the RTR ecosystem to extend the lifecycle of Nordstrom products. Additionally, Nordstrom and Rent the Runway are studying opportunities to empower customers’ shopping experience by creating exclusive product available for both purchase and rental.

We are thrilled to be expanding our partnership with Nordstrom, the company known and respected for their unparalleled commitment to deliver world-class service and experiences. We have seen a massive consumer behavior shift unfold over the past several years, with our community now relying on Rent the Runway as a near daily utility. As our business has grown, we’ve seen unparalleled demand for physical experiences including the convenience of Drop-Off Boxes,” said Jenn Hyman, CEO and Co-Founder of Rent the Runway.

Johnnie Walker, The World’s Number One Scotch Whisky, Unveils Vibrant New Look For Iconic Keep Walking Campaign

Global Advertising Creative Aims To Energize Scotch Whisky Conventions And Evoke A Thirst For Exploration

Johnnie Walker reveals a vibrant creative world– in Black and Gold– as part of its Keep Walking campaign.

The pioneering legacy of Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. Today, the brand reveals a vibrant creative world as part of its Keep Walking campaign, inviting a new generation of whisky drinkers to taste more out of life and explore the rich possibilities of their world with Johnnie Walker.

Johnnie Walker Willaimsburg (NY) Full View – With strategic placement in cities across the U.S., the campaign showcases popular local cocktails in close proximity to where consumers 21+ can enjoy those same featured drinks.
The new Keep Walking Ccreative (here in Johnnie Walker Blue) unleashes the traditional Johnnie Walker icon in eye-catching patterns and brilliant colors.

Within the new campaign, created by Anomaly, Johnnie Walker comes to life through a bold new visual identity that celebrates the sensorial dynamism of its blends, conveys a range of cocktails and occasions, and breaks down traditional Scotch conventions creating a desire to discover and explore the brand in a whole new way. As people continue seeking new experiences, Blended Scotch Whisky has become a more vibrant and exciting category for discovery, with Johnnie Walker itself seeing a 9% net sales growth in North America in Fiscal 19 (reported net sales).

Through a re-imagined view of the Johnnie Walker bottle, the campaign visuals are literally flipping Scotch whisky on its head.
Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. The brand continues to do so with this new campaign, including on Bus Shelters
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Wayfair Europe Introduces New Flagship Brand, Hykkon

New Curated Home And Living Collection Offers Exciting Design At An Affordable Price

Wayfair Inc., one of the world’s largest online destinations for the home, unveiled Hykkon, a carefully curated collection of stylish yet timeless home furnishings to help customers discover exciting design at an affordable price. Hykkon is the first flagship brand for Wayfair’s European business and launched today across Wayfair.co.uk and Wayfair.de.

The new Hykkon collection offers a curated assortment that is both sophisticated and playful, embracing modern, minimalist and unexpected elements. The brand features a retro-inspired colour palette and aesthetic across a wide range of furniture and decor that can be mixed and matched together or with existing pieces to fit any one-of-a-kind home.

Wayfair introduces new flagship brand, Hykkon (Photo: Business Wire)

We’re thrilled to launch our first flagship brand across Wayfair Europe, which gives our customers premium access to an in demand, modern assortment at an affordable price point,” said Martin Reiter, Head of Europe, Wayfair. “Curated, personal design does not have to be expensive or hard to find. The launch of a style focused brand like Hykkon is another step forward in our mission to deliver an unparalleled customer experience in shopping for home.”

In addition to Hykkon’s carefully selected assortment, the brand is powered by Wayfair’s seamless shopping experience and delivery network that makes it so easy to shop online for home. Shoppers browsing Hykkon will have access to first class merchandising that combines high quality, unique product imagery, precise dimensions and descriptions, and customer reviews.

Available now at Wayfair in the United Kingdom and Germany, Hykkon includes more than 700 products for the living room, dining room, and bedroom as well as decor, textiles and lighting. To discover and shop the full Hykkon collection, visit: www.wayfair.co.uk/Hykkon. ollow along on social with #Hykkon #MyWayfairUK.

Wayfair is one of the world’s largest online destinations to shop for your home. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, housewares and more. Committed to delighting its customers every step of the way, Wayfair offers outstanding service from product discovery to final delivery. Wayfair’s logistics network catered for home allows fast and convenient delivery for products of all shapes and sizes.

Headquartered in Boston, Massachusetts, U.S. and with offices in Berlin, London and Galway, the company employs 14,500 people, more than 1,700 of them in Europe. Wayfair operates in the United Kingdom, Germany, Canada and the U.S. The company generated $8 billion in net revenue for the twelve months ended June 30, 2019 and is publicly listed on the New York Stock Exchange.

ARCHER® Hotel Brings Sophistication to Tysons, Virginia with Announcement of Boutique Hotel in Scotts Run

Steps from Metro: LodgeWorks Partners, L.P. Hand-Picked Scotts Run South for Development of its 178-Room Luxe Property, Marking the Seventh Hotel for the Growing Brand

ARCHER® Hotel Tysons, a new-build property in the heart of Scotts Run South, is officially underway. LodgeWorks Partners, L.P., the owner, operator and developer of the growing Archer Hotel collection, hand-picked this location adjacent to the McLean Silver Line Metro Station, which provides easy access to Washington, D.C., just nine miles away, and the city’s two airports, Dulles International and Reagan National.

The highly anticipated hotel will be filled with curated luxuries, thoughtful touches and local discoveries, all of which are at the core of this award-winning brand’s success. In less than four years Archer Hotel has made coveted “Best of Lists” in leading consumer magazines such as Condé Nast Traveler and Travel + Leisure, in addition to being at the pinnacle of its competition set – occupying the top one to five percent (5%) spots in each city – on trusted review sites.

ARCHER Hotel is a boutique collection with a focus on sincere service, curated luxuries and a dedication to details big and small. With properties in sought-after destinations and carefully selected suburbs, the hotels are designed to feel like welcoming residences, each with distinct nod to the location they call home. The hotels consistently rank in the top spots on trusted review sites based on guest feedback, with a strong theme of exceeding expectations. Current Archer locations can be found in sought-after cities – New York, Austin and Napa Valley – as well as up-andcoming destinations in top metro areas, such as Burlington, MA; Florham Park, NJ; and Redmond, WA. All of its city properties — New York, Napa and Austin — are in the running for Condé Nast Traveler’s 2019 Readers’ Choice Awards, which was recently published in November 2019 edition of Conde Nast Traveler magazine.

(The Archer Hotel Austin came in 19th (93.28 points)–of 20– on the Texas list of Best City Hotels. The Archer Hotel Napa came in 16th (96.18 points) –of 25– on the Northern California list of Best City Hotels in California. The Archer Hotel New York failed to place on this year list, but, hey, the competition was quite stiff all around with a record 600,000 registered voters, nearly 10,000 hotels, spas, airlines, trains, cruises, counties, islands, and destination resorts receiving votes. Of those, barely 15% made the final cut.)

Archer Hotel Tysons is currently the only hotel in the development plans for Scotts Run South. The dynamic Scotts Run development is destined to be a new walkable urban village and will attract a wonderful cross-section of guests with plans for approximately 6.5 million square feet of new residential and commercial development, comprised of residential units, restaurants, retail, office space, and an expansive public plaza. The Scotts Run stream valley park runs through the site and on to the Potomac River, connecting guests with wellness and nature.

The Tysons locale boasts megacity attributes and infrastructure, while retaining welcoming touches like tree-lined streets and a lower-stress lifestyle. LodgeWorks is dedicated to bringing sophistication to discerning guests who have an appreciation for boutique hotel experiences and a fondness for attention to details big and small. This the seventh hotel in the growing collection in just five years since its first property opened. The preliminary opening timeline for Archer Hotel Tysons is summer 2021.

The seven-story hotel’s 178 guest rooms and suites will have a variety of design palettes, which is true of all Archer properties. Just as no two bedrooms in a home would be alike, the accommodations vary throughout in both design and layout. Guests can choose from Classic King, Double King (uncommon to find in hotels), Archer King Suite and Archer’s Den, which are the largest accommodations in the hotel. Archer’s Den is a one-bedroom suite which offers a separate living area furnished with a comfy chesterfield-style sofa, side chair and a 55-inch flatscreen TV. Combine this with the fully-stocked wet bar and this room is the perfect option for longer stays and entertaining.

Designed by LK Architecture, Inc., Archer Hotel Tysons blends historic adaptive reuse architecture with the modern urban infill to create a distinctive experience at Scotts Run. Tumbled multi-color brick mixes with contemporary metal panels, and floor-to-ceiling muntin framed windows to create an urban chic destination in the exciting new urban development.

Archer Hotel Tysons will boast a rooftop event venue, a fitness studio, bar and restaurant. The hotel will also offer underground valet parking. Archer Hotel Tysons will play host to meetings and events with more than 6,500 square feet of space, including the rooftop with outdoor terrace, a board room and several breakout rooms. Legendary James Beard award-winning Chef Charlie Palmer who has already teamed up with LodgeWorks at Archer in both New York and Napa, will operate the hotel’s restaurant and be the exclusive provider of all food and beverage services at the hotel including its events catering.

The location of this hotel is ideal for both business and leisure travelers. Tysons is the twelfth largest central business district in the US, with 30 million square feet of office space, home to five Fortune 500 headquarters and two super regional malls – Tysons Corner Center, which is the 10th largest mall in the US, and Tysons Galleria with anchors including Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdales; luxury stores including Cartier, Chanel, and Louis Vuitton; and technology stores which include Apple, Microsoft and Tesla.

LodgeWorks Partners, L.P., is a privately held hotel development and management company with a rich history as hospitality brand innovators, industry-leading guest satisfaction, sophisticated development acumen and an experienced team that has successfully collaborated for more than 30 years. The company launched the ARCHER® Hotel boutique collection with a trio of high-profile U.S. destinations. In May 2014 Archer Hotel debuted in New York City/mid-town Manhattan, followed by an August 2016 opening in Austin at The Domain NORTHSIDE, and a much-anticipated November 2017 opening in downtown Napa, California. The collection continued its strategic development plan in upscale metro markets with a February 2018 opening in Burlington, MA (just outside of Boston), followed by a May 2018 addition in Florham Park, NJ, and in late May 2019 with a location in Redmond, WA (a high-tech Eastside suburb of Seattle).

LodgeWorks continues to own, franchise and/or manage a portfolio of branded hotels, including Hyatt House®, Hyatt Place®, Aloft®, Hampton Inn®, and Hilton Garden Inn®. For more information, please visit www.lodgeworks.com.

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas

Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The limited-edition merchandise item will be sold at Rock Shops® inside Hard Rock® properties throughout North America and in select areas of Latin America. Hard Rock will distribute one hundred percent of the proceeds from its Bahamas Strong T-Shirt to the Bahamian Red Cross through the Hard Rock Heals Foundation® to aid those affected by Hurricane Dorian. The shirt features the Bahamian national flag alongside the classic Hard Rock logo and Hard Rock’s “Love All Serve All” mantra, displaying the brand’s commitment to helping the communities in which it serves.

With venues in 75 countries spanning 259 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe.

Hard Rock International Launches Bahamas Strong T-shirt To Benefit Hurricane Dorian Relief Efforts

Hard Rock International, the Seminole Tribe of Florida and Seminole Gaming are committed to aiding the people of The Bahamas following the devastating impact of Hurricane Dorian,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “As a global brand with a long-standing history in The Bahamas, this is an effort that is close to our hearts. Providing all of the proceeds from our Bahamas Strong T-Shirt sales to assist in the hurricane relief efforts is just scratching the surface for the level of support we intend to provide.”

Hard Rock’s Bahamas Strong T-Shirt launch comes on the heels of the Seminole Tribe of Florida’s support for Hurricane Dorian victims, in which they successfully delivered water bottles to those on the ground in Freeport on Grand Bahama Island during a five-day airlift that began on Sept. 6. In addition, Seminole Gaming provided the Bahamian government with critical items sourced from each of its Florida properties to contribute to the relief efforts.

For more information on the Hard Rock brand, visit www.hardrock.com. To purchase additional Hard Rock merchandise, visit the online Rock Shop at www.shop.hardrock.com.

The Hard Rock Heals Foundation® is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music and have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power‘s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

Dr.Organic® Lands in The United States

Dr.Organic®, a full range, award-winning personal care brand founded in the United Kingdom is now available in the US. Inspired by a need for naturally-sourced, effective and affordable skincare products, the brand prides itself on a selection of organic, active ingredients that are cruelty free and free from parabens, sodium lauryl sulfate (SLS), artificial colors, phthalates, petroleum, glycols, cocamide diethanoalamine (DEA), butylated hydroxytoluene (BHT), isothiazolinones, mineral oil, and silicones. Dr.Organic is now available on Ulta.com and will be available exclusively in-store at select Ulta locations nationwide beginning Sunday, October 20.

Dr.Organic®

Today, more than 40% of women say that “made with organic or natural ingredients” is one of their top three reasons for choosing new skincare products, making Dr.Organic a must-have for skincare enthusiasts this fall.§

Clean beauty^ means the world to us, and more importantly, consumers are looking for organic, naturally-sourced options. That’s why we knew we had to bring this premium UK brand stateside,” says Rimma Fehling, VP of Incubator and New Ventures at The Nature’s Bounty Co. “Until now, it was difficult to find a collection that is organic while also being affordable and effective – Dr.Organic fills this important gap in the beauty space.

Dr.Organic® Full Product Line

Dr.Organic includes four key ingredient ranges – Aloe Vera, Rose, Snail Gel, and Tea Tree. Each collection targets a different skin area, from fine lines and oil control to dryness. Additionally, Aloe Vera provides deep nourishing and hydrating benefits to the skin. Collection details include:

Dr.Organic® Rose Collection
  • Aloe Vera: Harvested from Mexico, organic Aloe Vera is a naturally hydrating ingredient renowned for cooling, calming and soothing dry, irritated and sun-exposed skin.
  • Rose: This heavenly scented essence restores and hydrates all skin types. Extracted from organic roses, Rose Otto is one of the highest quality rose oils in the world. Renowned for its beautiful floral fragrance and naturally soothing properties.
  • Snail Gel: Rich in collagen, elastin and glycolic acid, snail mucin naturally hydrates and rejuvenates aging skin. Snail farmers discovered the healthy aging properties of snail mucin when they realized how soft their hands felt after a day’s work. Dr.Organic gel is humanely sourced from snails living in natural habitats in France.
  • Tea Tree: Known for its purifying properties, Tea Tree oil is ideal for balancing out oily and combination skin. Hailing from Australia, organic Tea Tree Oil is a stimulating essential oil trusted by the Aborigines for centuries.
Dr.Organic® Snail Collection

The full 20-piece collection includes:

Aloe Vera

Dr.Organic® Aloe Collection
Dr.Organic® Tea Tree Collection

The Nature’s Bounty Co. is a privately held, global leader in health and wellness with a rich history and proven track record in the nutritional market. As a manufacturer, marketer and online seller of vitamins, dietary supplements, minerals, herbals, protein bars and powders, and ethical beauty products, the company is committed to supporting consumers’ wellness needs through high quality products backed by science. The brands of The Nature’s Bounty Co. are some of the most trusted in the world including Nature’s Bounty®, Pure Protein®, Solgar®, Osteo Bi-Flex®, Dr.Organic®, Sundown®, Body Fortress®, MET-Rx® and Ester-C®.

§ Source: Kantar Consulting 2018 USM Beauty Concerns for Females Data

^Clean defined as all products free from parabens, sodium lauryl sulfate (SLS), artificial colors, phthalates, petroleum, glycols, cocamide diethanoalamine (DEA), butylated hydroxytoluene (BHT), isothiazolinones, mineral and silicones

Shiseido to Acquire DRUNK ELEPHANT™

Acquisition Adds Innovative, Rapidly-Growing Prestige Skincare Favorite to Shiseido’s Global Portfolio of Prestige Brands

Shiseido Company, Limited (Tokyo Stock Exchange, First Section: 4911) (“Shiseido”) announced that Shiseido Americas Corporation (“Shiseido Americas”), a subsidiary of Shiseido, has signed a definitive agreement to acquire DRUNK ELEPHANT™ (“Drunk Elephant”), a leading and fast-growing prestige skincare brand and a recognized expert in developing clean compatible and effective products for $845,000,000. The acquisition of Drunk Elephant strengthens Shiseido’s leadership in the global prestige skincare market.

Masahiko Uotani, President and CEO of Shiseido, said, “We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest-growing prestige skincare brands in history. This transaction is squarely aligned with Shiseido’s VISION 2020 goal of accelerating growth and creating value through strategic partnerships. Drunk Elephant’s approach strongly resonates with its highly engaged and loyal consumers, who value the integrity and effectiveness of Drunk Elephant’s formulations combined with a fun, curious approach. I am confident that under Marc Rey’s leadership in the Americas and Shiseido’s global platform and unique resources, we will strongly support Drunk Elephant on its ongoing growth trajectory. I am very pleased to welcome Tiffany and the Drunk Elephant team to the Shiseido Family and together, pursue our long-term mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD”.

Tiffany Masterson, Founding Partner and Chief Creative Officer of Drunk Elephant (Photo: Business Wire)

Drunk Elephant was founded in 2013 by Tiffany Masterson as a solutions-oriented, cross-generational brand for all skin types, and has since experienced exponential growth across a full range of consumer demographics, including Gen Z and Millennials. Its curated assortment of iconic hero products use biocompatible ingredients that directly benefit the skin’s health and support the integrity and effectiveness of the formulations. Drunk Elephant’s effective products, unique and playful brand voice, and strong community engagement have helped to build a loyal following, creating substantial room for further growth as it is introduced to more consumers around the world.

Drunk Elephant Logo (Photo: Business Wire)

Ms. Masterson, Founding Partner and Chief Creative Officer at Drunk Elephant, said, “I started this business as an industry outsider, and from the beginning I did things a little differently. To join with a powerhouse beauty company such as Shiseido that leads the industry in innovation and global excellence is a dream come true for me and for Drunk Elephant. We share similar values, most importantly an unwavering commitment to the consumer. I chose a partner who will let the brand continue to be itself, with the same formulations and the same team.

Drunk Elephant Products (Photo: Business Wire)

Drunk Elephant is known for creating the Clean Compatible category and is beloved for powerful, effective, biocompatible formulas that help consumers achieve healthy, glowing skin and only uses ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of the formulations. Drunk Elephant’s streamlined offerings, free of the Suspicious Six (Essential Oils, Drying Alcohols, Chemical Sunscreens, SLS, Silicones and Fragrances/Dyes) provide solutions-oriented skincare for all skin. Drunk Elephant is offered in select global markets. (For more information, please visit www.DrunkElephant.com.)

As a result of this merger, Drunk Elephant will be able to leverage Shiseido’s global platform and resources to expand into new and existing markets both in the Americas and internationally including Europe and Asia. Shiseido’s Global Innovation Center and Digital Center of Excellence will provide a wealth of expertise and a unique support network, maximizing Drunk Elephant’s opportunities for growth and development across all channels.

Marc Rey, CEO, Shiseido Americas and Chief Growth Officer of Shiseido, said, “This new and incredibly exciting partnership builds on Shiseido’s significant momentum and successful track record of acquiring distinctive, best-in-class brands. Drunk Elephant is changing the way people understand and experience beauty by offering products that are effective and clean compatible. Drunk Elephant is built on a strong brand foundation and a unique philosophy that fits perfectly with Shiseido’s values and skincare heritage. Our innovative and people-first cultures are well aligned, and we share an unwavering commitment to our consumers. I also believe the brand will contribute to the business performance of Shiseido Americas. We are thrilled to welcome Tiffany and the Drunk Elephant team to the Shiseido family and I know they will feel at home from day one.

The transaction was led by Shiseido Americas and the New York-based Shiseido Global M&A team, in close coordination with Shiseido Company, Limited, the company’s headquarters. Upon closing, Drunk Elephant will operate within Shiseido Americas, and Tiffany Masterson, Founding Partner and Chief Creative Officer of Drunk Elephant, will continue in her role as Chief Creative Officer and assume the additional role of President, reporting directly to Marc Rey. The transaction is subject to customary regulatory approvals and closing conditions and is expected to close before year end.

Jefferies LLC acted as financial advisor to Shiseido Americas, and Jones Day served as Shiseido Americas’ legal counsel. Financo and Moelis & Company, LLC served as Drunk Elephant’s financial advisors and Sidley Austin LLP as legal counsel.