Pottery Barn Teen has unveiled a home décor collection full of spellbinding designs inspired by the enchanting world of the Fantastic Beasts film series. The collection of over 30 pieces features hand-drawn prints and iconic symbols from the beloved Wizarding World available exclusively at Pottery Barn Teen.
translated into bedding, decorative accessories and lighting, the
films’ signature creatures, such as the phoenix, moth, snake and
raven, appear in a luxurious color palette of mystical greys, blues
and metallics. Staying true to the 1920’s setting seen in the
Fantastic Beasts film series, the collection is designed with art
deco-inspired details and striking silhouettes. Adding a dash of dark
magic, the Nagini Mirror features the likeness of Lord Voldemort’s
deadly snake companion surrounded by intricate etching. Rounding out
the collection, the Magical Spells Table Lamp depicts a hand and wand
leading to an orb-shaped light, and the Art Nouveau Jewelry Holder
features luxe gilded detailing.
are excited to share our Fantastic Beasts collection,” said
Allison Spampanato, Senior Vice President of Product Development,
Pottery Barn Teen. “Our in-house atelier partnered with Warner
Bros. to create pieces that perfectly blend true-to-film design
details with Pottery Barn Teen’s expertise in home furnishings. The
collection brings an elevated design point-of-view to the Wizarding
World for fans of all ages.”
Retailer announces toy selection for the holiday season with exciting in-club finds with even more available on Bjs.com
Get Ready! BJ’s
a leading warehouse club operator on the East Coast, has
a preview of its exclusive Top 10 Toys list and toy selection for the
holiday season. The toy assortment gives BJ’s members unbeatable
value on new brands, favorite characters and timeless classics.
that perfect gift for everyone on your list is a thrill,” said
Chris Desantis, senior vice president, general merchandise, BJ’s
Wholesale Club. “We’re making sure gift-givers are getting the
hottest toys at an incredible value this holiday season. From
nostalgic brands like Tamagotchi and Lite Brite to today’s hottest
names like Fortnite and Baby Shark, BJ’s has something for toy
lovers of all ages on BJs.com and in-club.”
is offering members incredible value on some of the most coveted toy
holiday season, taking the guesswork out of gift-giving. BJ’s
Top 10 Toys
will be available exclusively at BJ’s in-clubs and on BJs.com
Masks Seeker Playset with Cat Car
World Ultimate Smashing Red Titan with BONUS Safe
Surprise Babies Nursery Care Set
In the Box with 4 BONUS Bags
Alive Snackin’ Twins Luke & Lily
Fluffies – with Matching Mini
Blox 2-in-1 Light-Up Diffuser & Aroma Jewelry Mega Set
Hair Stylin’ Surprise, 2-pack
the Magical Unicorn with BONUS Accessories
one toy from Frozen 2 so exciting BJ’s can’t yet reveal it!
addition to the retailer’s 2019
Holiday Gift Guide: ,
BJ’s large selection of toys includes some of the most coveted
offerings this holiday season, like the Fortnite 2-inch Figure Squad
Pack and Barbie’s Three-Story Townhouse. Members will find exciting
options in-club with an even larger assortment of toys
extensive assortment is complete with the season’s most
sought-after toys, including trendy surprise-themed toys like 5
Surprise Mini Brands and Pikmi Pops Cheeki Puffs Surprise Pack and
timeless brands such as Pokémon and Toy Story. Members can also shop
toys from today’s favorite shows and movies, like Paw Patrol, PJ
Masks, Doc McStuffins and Marvel.
selection of toys from today’s favorite shows and movies is
perfect for checking off everyone on members’ gift lists:
Patrol Super Paws, 2-in-1 Transforming Might Pups Jet Command Center
Masks Talking Figure Set
6-inch Action Figures, 8 pk.
will have hours of hands-on, interactive fun with BJ’s assortment
of compound toys, including:
Slime DIY Slimelicious Station
Burger Barbecue Set
members will enjoy a blast from the past with nostalgic toy
favorites, such as:
Brite Double Bonus Set
Mini Arcade Games including Tetris, Pac-Man and Ms. Pacman, and
members can give the gift of learning and fun by shopping the
retailer’s extensive selection of S.T.E.M toys, including:
Robotics Construction Kits
Robot Champbot Kit
Maxwell’s 4D Chef or 4D Galaxy
members can surprise and delight everyone on their list with trendy
surprise-themed toys, such as:
Surprise Doll with Bonus Bestie
World Pizza Party Pinata Surprise
also offers a wide selection of exciting collectible toys for members
of all ages, including:
Trading Cards Gift Set
Chix Collectible Dolls
can gift their kids a ride of their own this holiday season with
BJs.com’s exciting ride-on toys, including:
Trax Dodge Ram 1500 Pick Up Truck
members can save even more time and money by shopping an expanded
selection of toys on www.Bjs.com.
From dolls and dollhouses to kids’ furniture and ride-on toys,
BJs.com is the perfect one-stop
shop to help members finish their holiday shopping right, from the
comfort of their own home.
Pottery Barn Kids and Pottery Barn Teen, members of the Williams-Sonoma, Inc. portfolio of brands, is celebrating the launch of exclusive collaborations with renowned fashion designer and entrepreneur, Rachel Zoe. The Rachel Zoe x Pottery Barn Kids and Rachel Zoe x Pottery Barn Teen collections draw inspiration from her signature style of timeless glamour and her life as a fashion entrepreneur and mother.
collaboration includes nursery, playroom and bedroom collections
designed in a serene blush and ivory color palette with metallic
accents and feature a variety of textiles including cozy faux fur,
animal prints and sequins for pops of glamour.
Zoe believes ‘glamour is in the details’ and together we have
created luxe collections that bring those details and her iconic
style into the home space while still being functional and meeting
the needs of children and teens,” said Jennifer Kellor,
President of Pottery Barn Kids and Pottery Barn Teen.
From the soft and whimsical cascading Rachel Zoe Trailing Butterfly Crib Fit and Rachel Zoe Velvet Stitch Quilt with hand-stitched gold detail, to the matte black Rachel Zoe Race Car Ride On and Rachel Zoe ‘Play All Day’ Neon Sign, the Rachel Zoe x Pottery Barn Kids collaboration offers a range of playful yet chic designs to elevate any child’s nursery, bedroom and playroom space. The collection also boasts an assortment of giftable pieces such as the luxe faux fur Rachel Zoe Leopard Baby Blanket, and the black and white Rachel Zoe Giraffe Nursery Rocker. The Rachel Zoe Doll, a replica of the designer, is styled in one of Zoe’s favorite red carpet looks complete with accessories.
The Pottery Barn Teen collection takes inspiration from Rachel Zoe’s fashion line and glamorous signature style. The gold Rachel Zoe Chain Fringe Table Lamp and Rachel Zoe Chain Fringe Chandelier, and the Rachel Zoe Glitter Leopard Sheet Set and Rachel Zoe Metallic Sunburst Quilt with embroidered stitching are the epitome of luxe decor. Highlighting her love of accessories and sunglasses, the collection also includes an assortment of jewelry organizers like the Rachel Zoe Jewelry Floor Tower, Rachel Zoe Sunglass Holder, Rachel Zoe Beaded Pouches and Rachel Zoe Beaded Jewelry Boxes that celebrate her passion for vintage design while capturing some of her own trademark phrases such as “Shut it Down” and “Hey Gorg”.
have been a longtime fan of Pottery Barn Kids and Pottery Barn Teen,”
said Zoe. “What an honor to collaborate on this iconic brand
that has been a part of my life for many years. These collections are
the perfect representation of effortless glamour which exemplifies my
approach to both styling women as well as the home. I wanted
everything to feel incredibly luxurious but still warm, inviting and
dream-like. I was so excited to create these beautiful pieces that
children and teens can bring to life every day.”
out Macy’s Presents The Edit online to get inspired for fall with
fashion trends and advice from Macy’s Fashion Office
Newness In Store With thredUP, Mango Woman, the Watch Drop, Sam
Edelman and more
fall, we get the opportunity to effect a fresh start and a chance to
reintroduce the world to our most remarkable selves. Macy’s
incredible assortment of fashion, accessories, home and beauty is
full of perfect pieces to make shoppers feel confident, while cooling
temperatures offer new ways to layer trends in a way that feels
to spark your personal style inspiration? Check out Macy’s Presents
The Edit, a digital destination for all the latest style advice,
curated by the experts at Macy’s Fashion Office. For some fresh
fall fashion, check out new additions to Macy’s including thredUP,
Mango Woman, the Watch Drop, Sam Edelman, Beatles product, and more.
start of autumn truly sparks a renewed sense of creativity as it
relates to getting dressed,”
said Durand Guion, vice president, Macy’s Fashion Office. “We’ve
curated the season’s top trends including animal print power and
plaid mixing, highlighting the must-have patterns of the season, in
addition to a color spotlight on green and all of its rich and deep
variations. Our take on beauty this season celebrates a bold and
beautiful look. This fall, we’ll offer more style options than ever
to help her express a remarkable sense of individual style.”
fall campaign, “For Every You,” features the power of
fashion as self-expression and follows women on the journey to the
ideal look to the soundtrack of Lizzo’s “Like a Girl.” Women
choose an outfit for more than outward appearance, as a look can also
express who they want to become while wearing it. Macy’s vast
fashion selection gives women freedom to express all parts of
themselves and bring their inner dreams and aspirations into the
world. Produced by Macy’s in collaboration with BBDO New York, the
30-second spot began airing across television and digital September
8, along with robust supportive content rolling out across digital
Instagram, Macy’s is launching Besties,
a first-to-market collaboration with Instagram and Bustle Digital
Group, featuring the time-honored tradition of shopping with your
best friend. No one can offer fashion advice quite like your BFF, so
follow along with three real-life sets of friends as they shop Macy’s
fall fashion collection and explore the season’s featured trends
with fully shoppable content. Want to show off your own style? Post a
selfie of your own Macy’s fall fashion look on Instagram, Twitter
or Facebook and hashtag #macyslove for a chance to be featured on
@macys Instagram or macys.com.
autumn, shoppers can seek out remarkable style and engage with key
trends in a personal way. For women, greenery is the central hue for
fall. Deep shades of kelly and olive reference the natural world and
tones can be mixed and matched effortlessly. Varied textures add
interest and dimension, like a snake and crocodile I.N.C.
International Concepts pump. For a little more boldness, walk on the
wild side with animal prints of every variety. From natural leopard
on faux fur coats to neon hues of snake on Bar III dresses, pattern
is king of the jungle this season. Try a new twist on plaid with bold
color mixes and prints of all sizes, like a tweed Julia Jordan dress
or a Vince Camuto plaid top and skirt with just the right hint of
lengths are key in skirts and dresses, like those from Tommy
Hilfiger, especially when paired with oversized sweaters. Add some
drama to a casual look with a voluminous sleeve or make the ultimate
style statement with a Lauren Ralph Lauren head-to-toe plaid suit.
Animal prints make marks on everything from handbags to Calvin Klein
intimates, while statement earrings approach the trend with
tortoiseshell prints. Western accents adorn shoes, hats and saddle
bags with buckles, fringe and whipstitch details. Chunky sole
sneakers, like those from DKNY, keep any look feeling fresh and new
arrivals shoes from Sam Edelman offer something for every style.
menswear, gray matters this fall. From sleek tailored suiting in
windowpane patterns by Tommy Hilfiger to streetwear sets by Ellesse,
the head-to-toe monochromatic look is sure to turn heads. For a
standout moment, try a silver metallic moto trucker jacket from
Michael Kors or an abstract printed trench from Alfani. The modern
utility trend also offers new twists on menswear favorites. A
military jacket from Levi’s is an effortlessly cool take on the
trend, while a head-to-toe wine-colored camo suit from I.N.C.
International Concepts is the ultimate statement.
your fearless self this fall and don’t be afraid to play with
color! Bold and bright eyes are the hottest beauty trend this season.
Pack on the pigment with Anastasia Beverly Hills x Jackie Aina
Palette or clean beauty brand PÜR’s Barbie Endless Possibilities
Pressed Pigments Palette. Use the same shade on the lower lash line
to amp up the wow factor! On days where you want to up the ante but
don’t have the time, try the season’s hottest lip trend, the
flame lip. It’s great to wear on its own and make a chic bold
statement. Channel your inner French girl with Dior Rouge Dior
Lipstick in 080 Red Smile or Chanel Rouge Allure Liquid Powder in 954
Radical. This modern twist on the classic red lip brings orange hues
out to play.
transition into the colder months also brings on new skincare needs
and regimens. Macy’s has made the task of finding what works best
for all skin types easy by offering skincare solutions by concern.
Whether it’s dryness, dullness, anti-aging, oily skin, dark circles
or acne, find the right products to target and remedy issues and help
you put your best face forward. Go to a local store or visit our
get pro tips and curated product recommendations that’ll keep you
confident and radiant in your skin this fall.
Home and Entertaining
La Dolce Vita this fall with pieces designed with the simplicity and
craftsmanship of the Italian lifestyle in mind. Tuscan tile-inspired
decals and olive branch embossing bring depth to plate settings,
quilts and serveware. Terracotta hues, rich blues and vibrant yellows
breathe life and authenticity into home decor. Martha Stewart
Collection serveware and textiles bring the richness and comfort of
the Old World countryside right to your home. Inspired by
family-style culture, highlight your hosting skills with an olivewood
Lazy Susan or marble wine and cheese pieces from Thirstystone. Set
out a cheese board, equipped with a built-in slicer for easy
self-serving, or keep guests’ wine at temperature all evening with a
sleek marbled wine chiller. Achieve the peak Italian lifestyle by
recreating the perfect espresso with coffee and espresso machines
from Brim and Nespresso. Made for countertop convenience, these
modern appliances will transport you to a café in Milan.
In-Store and on macys.com
of newness is in store this autumn, beginning with the recent launch
of Mango Woman in select Macy’s stores and on macys.com. The
chic assortment from the Spain-based label includes womenswear and
accessories, with inspiration reflecting the essence of Mediterranean
style with a contemporary twist.
has also partnered with thredUP, the world’s largest fashion
resale marketplace, on a pilot program to create a secondhand
shopping experience in select Macy’s stores. Millions of consumers
use thredUP to sell clothes they no longer wear and buy vetted
secondhand apparel; now Macy’s will add a selection of those high
quality secondhand products to 40 stores, allowing customers to
discover the thrill of the thrift with great deals on the new-to-you
brands and constant new arrivals.
launches are also hitting the menswear floor in select stores and on
macys.com, like a created for Macy’s capsule of Beatles
apparel. These tees and fleeces celebrate the 50th anniversary
of the legendary “Abbey Road” album.
will also be commemorating another Hollywood icon with the exclusive
Barbour International Steve McQueen Collection. McQueen was
one of the British brand’s most famous fans since wearing their
designs in the 1964 ISDT (International Six Days Trial) in East
Germany, and the collection pays homage to his classic Americana
Watch Drop program
is returning this fall, with 25 exclusive, limited-edition men’s,
women’s and unisex watches. These special timepieces will drop
online at macys.com/watchdrop
in three waves on September 10, September 24 and October 15.
School of Style
is back in session at STORY
the always changing “store to explore” inside 36 Macy’s
locations nationwide. This semester, expressing personal style is the
top major during STORY’s third experiential concept – School of
Style STORY. Opening September 12 and running through October 24, the
STORY at Macy’s campus is the place to discover and master your own
unique flair. The course catalogue features options like adding
timeless basics to your wardrobe in Trend Equations 101 to Studio Art
4U, where a blank canvas can be transformed into a masterpiece. The
fall class can also hit the stacks of the Style Library to learn how
to enhance their home and life on the go. With a host of electives
focused on styling sessions and customization workshops, the School
of Style class of 2019 will be prepped to conquer the fall fashion
scene and graduate with honors.
Are Family Foundation® (WAFF)will
honor legendary artist Dolly
Parton and iconic
fashion designer Jean
Paul Gaultier at its
2019 Celebration on Tuesday,
November 5, 2019 at
the Hammerstein Ballroom in New York City.
WAFF, a not-for-profit organization founded by legendary multiple GRAMMY® Award winning musician Nile Rodgers, is dedicated to the vision of a global family. WAFF creates and supports programs that promote cultural diversity while nurturing the vision, talents and ideas of young people who are positively changing the world.
wanted to recognize and honor the extraordinary accomplishments of
Dolly Parton for many years. Her exemplary work as an artist,
businesswoman and philanthropist is an example for us all. She
symbolizes everything that is great about music and America. Jean
Paul Gaultier is someone who I’m happy to call a friend. His
incomparable work as an iconic fashion designer and forward thinker
has changed our culture in a way the world has greatly benefitted
from. We are enormously grateful to our honorees for their
exceptional work to improve humanity and we warmly welcome them into
our WAFF family“,
Dolly Parton, legendary singer, songwriter, multi-instrumentalist, record producer, actress, author, businesswoman and humanitarian will receive the Mattie J.T. Stepanek Peacemaker Award. Over the years, Parton has supported many charitable efforts, particularly in the area of literacy, primarily through the Dollywood Foundation. Her literacy program, Dolly Parton’s Imagination Library, a part of the Dollywood Foundation, mails one book per month to each enrolled child from the time of their birth until they enter kindergarten. In August 2019, the Imagination Library gave away over 1.4M books, and has given away a total of over 125M books to date. In 2018, Parton was honored by the Library of Congress on account of the “charity sending out its 100 millionth book”.
a record for any female artist of 26 songs reaching No. 1 on the
Billboard country charts; 42 career top-10 country albums, a record
for any artist; and 110 career-charted singles over the past 40
years, Parton remains one of the most-honored female country
performers of all time.
say that I am honored would be quite an understatement. I am so
humbled to be included in with such an amazing group of people. I
have often said that I don’t count my awards, but this is one I will
not soon forget. The Mattie J.T. Stepanek Peacemaker Award from the
We Are Family Foundation represents so many of the characteristics
that I strive every day to live by. I believe in family, I believe
in love, and I believe that together we can change the world“,
Previous honorees of the Mattie J.T. Stepanek Peacemaker Award include: President Jimmy Carter, Desmond Tutu, Roger Daltrey CBE, Paul Simon, Dr. Maya Angelou and Quincy Jones.
Jean Paul Gaultier will receive the Humanitarian Award. Gaultier, a French couturier started an apprenticeship at eighteen in the fashion house of Parisian designer Pierre Cardin and by 1976, founded his own eponymous fashion label. Gaultier started his ascent in the fashion world in the early eighties adding a men’s collection in 1984, and two years later opening his first boutique in Paris. In 1997 with his showing of his first haute couture collection, Gaultier secured his place in the fashion industry.
With Gaultier’s desire to illuminate and support human individuality and beauty, he used unconventional models for his shows. This earned him both criticism and enormous popularity. In acknowledgement of his role in reshaping popular perceptions of humanity through fashion and in redirecting the creative process, Gaultier was awarded in 2001 the title of Chevalier de la Lègion d’Honneur (“Knight of the Legion of Honor”), one of France’s highest honors, amongst many other awards and accolades he has received.
is with great honor that I receive the 2019 Humanitarian Award. I
have always believed that all people are beautiful, no matter what
their color, shape, size, creed, or sexuality. It is the inner beauty
of all people and what we do for others that contributes the most to
our beautiful global family“,
said Jean Paul Gaultier.
Previous honorees of the Humanitarian Award include Bono, Sting & Trudie Styler, Steven Van Zandt, Nile Rodgers, Jackson Browne, Peter Gabriel and Sir Elton John.
Nile Rodgers & CHIC and Dolly Parton will perform live at the event.
To purchase tickets or to contribute to We Are Family Foundation, please visit www.wearefamilyfoundation.org. Contributions are fully tax-deductible to the extent permitted by law.
Retailer Commemorates 20 Years Of Great Designs Accessible To All
Audiences With A Limited Edition Anniversary Collection
This fall, Target Corporation celebrates the 20th anniversary of its first collaboration with a designer, a bold initiative that has continued to differentiate this great chain as a provider of Fashionable and affordable designs. This project, which began with renowned architect Michael Graves in 1999, has resulted in more than 175 collaborations with designers in the last two decades.
To celebrate this anniversary, Target will relaunch almost 300 original and emblematic articles from 20 collaborations with past designers. This limited edition collection includes clothing, accessories, home decor and kitchenware. The Anniversary Collection will be available, while supplies last, until September 14 at all Target stores and on Target.com, with prices ranging from $ 7 to $ 160. Designers’ collections and items will vary between stores and customers can purchase up to five items per size and color. Customers can visit Target.com when the catalog is available to properly plan their visits. To underline Target’s commitment to inclusion, all women’s fashion will come with expanded size.
has always been part of Target’s DNA. From our stores and the
products we create, to the collaborations we establish, our
commitment to affordable designs differentiates Target and is one of
the reasons why customers enjoy shopping with us, “said Rick
Gomez , executive vice president and digital and marketing director
of Target. “Our marketing campaign will celebrate the
inclusive nature of Target’s designs, and will include a book and
documentary to highlight Target’s impact on the retail sector and the
lives of our customers by making large designs available to all
the occasion of this event, Target has turned to its archives to
offer its customers a limited edition collection with 20 of its
collaborations with past designers, which incldes the following:
Derian (2008, 2010)
has forever changed the retail scenario by doing what was believed
impossible, offering great designs at an incredible price. This
anniversary celebrates our extensive design history and the wide
variety of collaborations we have offered to our customers over the
past 20 years “said Mark Tritton , executive vice
president and director of Marketing for Target. “All the
collaborations have contributed something special and exciting to our
clients and, with 20 years behind us, we can say that this is only
the beginning. We hope to continue offering our clients more
incredible, inspiring and affordable designs, and increase the
presence of Target every day. “
addition to the launch of Target’s Anniversary Collection,
Rizzoli, an editorial known for its extensive catalog of books
of great quality and beauty, will publish a book that gathers
Target’s rich design history, with comments from designers and
followers of the collaborations of the retailer, which will be
available from Tuesday, September 3.
has also recruited RadicalMedia, a producing partner, to
create a documentary that will be released this fall and that closely
analyzes how Target’s innovative approach to affordable designs has
forever changed the retail sector.
documentary includes the testimony of people who have played a key
role in the collaborations of the retailer, both with emerging brands
and designers, as well as with others already consolidated.
On Friday, December 7, Macy’s will help grant 25 wishes in 25 cities across the country and double its donation for each letter collected that day in-store or at macys.com/believe
Macy’s will celebrate National Believe Day on Friday, Dec. 7 by doubling donations to Make-A-Wish® for each letter to Santa collected that day in stores or online at macys.com/believe.As part of the 11th annual Believe campaign, Macy’s will also mark this special day with the return of Wishes AcrossAmerica, helping grant 25 special wishes for children across the country. The beloved Believe program helps bring joy to children with critical illnesses and this year, from now to Dec. 24, Macy’s has pledged to donate $1 to Make-A-Wish for each letter sent, up to $1 million. For National Believe Day, Macy’s will pledge an additional $1 per letter, up to an extra $1 million, above the existing $1 million campaign goal.
“NationalBelieve Day brings our Macy’s colleagues and customers together to help celebrate the holiday season by giving back in a big way,” said Sam Harrison, vice president of giving and volunteerism at Macy’s. “This is one of most special days at Macy’s, where we focus on spreading the message of generosity and hope across the nation. It’s also when we generate excitement to double our donation to Make-A-Wish – meaning that Macy’s will donate $2 for every letter written, up to an additional $1 million, that day alone. On National Believe Day, we help to grant 25 special Wishes AcrossAmerica in 25 cities. The amazing wishes bring unmatched joy and hope to children and families across the country, and Macy’s is thrilled to support such wonderful moments.”
Macy’s has donated more than $112 million to Make-A-Wish since 2003, including more than $17 million through its annual Believe campaign. These donations have helped grant more than 13,000 wishes, impacting millions of lives and communities. This year’s Wishes AcrossAmerica, taking place on National Believe Day, will celebrate 25wishes of all types, from having shopping sprees and makeovers to traveling to Hawaii, New York City, and Paris, and singing on stage “to be a star.”
To generate even more excitement in stores on National Believe Day and as part of Macy’s 12 Days of Friends and Family activities, kids will be able to create winter works of art featuring Sunny the Snowpal at coloring stations located next to the Believeletterboxes and snap a photo at the Macy’s selfie wall.
Additionally, as an extra special treat for National Believe Day this year, the one and only Santa will be taking over Macy’s Twitter @macys to spread the message of love and generosity! Tweet with Mr. Claus and join in the fun on Dec. 7 using #macysbelieve. You can also check out Macy’s Instagram stories (@macys) to follow the excitement of National Believe Day including Wishes AcrossAmerica, letter writing, double donations, and more.
Macy’s has also teamed up with Giphy to create one-of-a-kind Macy’s Santa GIFs for fans to use across all social media platforms. These custom jolly GIFs allow everyone to continue spreading Christmas wonder all season long and can be found by simply searching “Santa” wherever gifts are used across Facebook, Instagram Stories, Twitter, Messenger, and more.
The Believe campaign was inspired by the story of an 8-year-old girl, Virginia Hanlon, who wrote a letter to the New York Sun newspaper in 1897. Virginia asked the paper’s editor, Francis P. Church if there really was a Santa Claus. “Yes, Virginia, there is a Santa Claus,” Church replied. “He exists as certainly as love and generosity and devotion exist.” This iconic response illustrates the spirit of the Believe campaign, as well as the climactic National Believe Day.