Kiehl’s Since 1851 Embarks On Ninth Annual LifeRide For amfAR

Motorcycle Riding Influencers Ride Through Southern California to Raise Awareness and Funds to Help Find a Cure for AIDS

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care continues its long-standing commitment to supporting HIV/AIDS charities, with its enduring partnership with amfAR, The Foundation for AIDS Research, and the ninth annual charity motorcycle ride, Kiehl’s LifeRide for amfAR, Aug. 6-Aug. 10, 2018.

Conceived by the company’s history with motorcycles and its philanthropic heritage, the Ninth Annual Kiehl’s LifeRide for amfAR continues the brand’s commitment to supporting HIV/AIDS organizations and will heighten awareness and raise funds for amfAR’s quest to end HIV/AIDS.logo

This year, the charity ride blankets Southern California over 5 days and will rally with the public at 8 stores along the route, where the public is invited to meet the riders, learn more about amfAR, and contribute to the non-profit.

Chris Salgardo, Kiehl’s Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego, with Gilles Marini, actor, Days of Our Lives, tattoo artist Luke Wessman, top men’s style influencer, Blake Scott, and music

kiehls-since-1851-limited-edition-ultimate-strength-hand-salve.jpg

Kiehl’s Since 1851 Limited Edition Ultimate Strength Hand Salve: 100% of the purchase price from the sale of Kiehl’s Limited Edition Ultimate Strength Hand Salve, up to $25,000, will benefit amfAR, The Foundation for AIDS Research. Available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.

photographer Travis Shinn.

And, as these riders make their way through Southern California, this year supporters will be able to ride along with them, courtesy of CycleBar. The premium indoor cycling brand will be offering Kiehl’s LifeRide for amfAR classes in select CycleBar studios nationwide, and Kiehl’s will donate $30 per bike in one of these classes, as part of its overall donation to amfAR. (To sign up at a CycleBar studio near you, please visit http://www.cyclebar.com/kiehlsrideforaidsresearch.) Continue reading

Queer Eye’s Jonathan Van Ness Will Join SMIRNOFF™ Vodka at the 2018 NYC Pride March

In Honor of LGBTQ Pride month and Inclusivity for all, SMIRNOFF Vodka Pledges to Donate an Additional One Million Dollars to the Human Rights Campaign in Support of the LGBTQ Community

This Sunday, SMIRNOFF™ vodka continues its decades of support for the LGBTQ community by partnering with Queer Eye television personality, hairdresser, web series star and podcaster, Jonathan Van Ness, to bring love in all its forms to life at the NYC Pride March. From dancing in the streets with SMIRNOFF drag queens to self-love selfies to strutting alongside marchers up Fifth Avenue, Van Ness will join the brand at the 2018 Pride March to encourage people everywhere to show their support for equality and love of all kinds.

SMIRNOFF-Pride-Logo

Smirnoff logo

SMIRNOFF is all about inclusivity and democratizing fun times for everyone, which totally speaks to me as a member of the LGBTQ community,” said Van Ness. “I could not be more excited to join SMIRNOFF for this year’s New York City Pride March. It truly is the ultimate celebration of love and equality for all, and once you add SMIRNOFF into the mix it becomes one big, fabulous, inclusive party. Who wouldn’t want to be a part of that?!

SMIRNOFF’s Pride March celebration is meant to showcase that Pride comes in all different flavors, shapes, and colors. To celebrate PRIDE loud and proud, SMIRNOFF will have a large presence in this Sunday’s New York City Pride March. The brand has proudly participated in the parade since 2013, but is prepared to make this the biggest year yet with an over-the-top float, that is bold and inspiring, just like the LGBTQ community, in celebration of love in all its forms and “Pride in Every Flavor.” In addition to Jonathan van Hess as its host, the brand will also host 200 marchers, electrifying special guests will be performing along the parade route to get the crowd excited and engaged. In addition to New York City, SMIRNOFF is excited to bring its celebration of “Pride in Every Flavor” to Pride Marches in San Francisco, Atlanta, San Diego and more.

smirnoff-love-wins-bottles.jpg

SMIRNOFF ‘Love Wins’ bottles

SMIRNOFF originally launched its “Love Wins” campaign in May 2017 with its limited-edition “Love Wins” bottle packaging for SMIRNOFF No. 21 vodka. Now, in 2018, the “Love Wins” bottles are back and are available nationwide for a limited time. Inside each bottle is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, from the world’s most awarded name in vodka in the last ten years. As a brand that has supported the LGBTQ community for several decades, and was honored alongside DIAGEO with the prestigious 2018 Corporate Equality Award by the HRC this past February, SMIRNOFF is proud to continue to support love in all its forms.

SMIRNOFF’s redesigned 2018 “Love Wins” bottles feature the newly updated, special-edition bottle packaging, which highlights 34 real LGBTQ couples from across the United States. Each couple featured on the 2018 packaging submitted their photos through the brand’s website last year for a chance to be a part of the SMIRNOFF “Love Wins” campaign. Jessica & Whitney from Alabama, whose story began with a simple Facebook message, and Jeremy and Wutichai from Washington, D.C., who met while volunteering for the Peace Corps in Thailand, are just some of the real couples featured on the new bottles currently on shelves across the United States. Every SMIRNOFF “Love Wins” bottle is unique, with a different set of photographs that display real love and real people, along with its iridescent rainbow aesthetic and LGBTQ SMIRNOFF logo.

SMIRNOFF-From-Whipped-Cream

SMIRNOFF’s Ad Creative

In addition to the brand’s partnership with Van Ness, SMIRNOFF has also announced an increased commitment to the Human Rights Campaign (HRC), with a pledge to donate $1 for every SMIRNOFF “Love Wins” bottle made to the HRC for a minimum of one million dollars over three years, starting in 2019. These funds will go towards supporting local HRC events to drive awareness of the fight for LGBTQ equality and help empower those who are leading that fight for equality in HRC’s 32 volunteer-led local steering committees in communities across the country. Continue reading

Balmain’s Olivier Rousteing Custom Designs From 2018 Met Gala Up For Auction In Support Of (RED)’s Fight To End Aids

Olivier Rousteing, Creative Director of the historic Parisian fashion house, Balmain, today announces that he and his guests attending the 2018 Metropolitan Museum of Art Costume Institute Benefit, also known as the Met Gala, will auction off their custom pieces to raise money and awareness for (RED)‘s fight to end AIDS. Bidders can find the details for each piece, and learn more about Olivier’s inspirations for the designs at www.ifOnly.com/RED.RED Balmain Logo

The one-of-a-kind, custom Balmain designs for Olivier’s guests including Jennifer Lopez & Alex Rodriguez, Natalia Vodianova, Trevor Noah, Natasha Poly, Juliette Binoche and Julia Stegner, will debut on the renowned Metropolitan Museum red carpet this evening, Monday, May 7th. Each of the outfits will be auctioned on IfOnly, the leading experiences platform, at IfOnly.com/RED with net proceeds going to the Global Fund to support the fight to end AIDS. From now until May 21st, fashion fans can bid to win an extraordinary design worn by a Balmain Army member.

The numbers are shocking. Today, there are over 16 million children worldwide who have lost a parent to AIDS. Most of them live in Sub-Saharan Africa, where the disease is the largest killer of adults. That hits close to home. Having spent my earliest years in an orphanage, there are few things that can affect me as much as the struggles of a vulnerable child,” explains Rousteing. He adds, “Learning about (RED)’s impressive record of educating, empowering and protecting people through the Global Fund’s programs have helped make it clear to me that if we truly want to change this situation, we have the power to do that. Every day, (RED)’s efforts help to ensure that fewer children lose their parents to AIDS and that fewer babies are born with HIV—which is why I am dedicated to doing anything that I can to help (RED) and its essential work.

To date, (RED) has generated more than $500 million for the Global Fund, which fights AIDS in Africa, by partnering with some of the most iconic business to create products and experiences. (RED) is thrilled that this auction will bring the heat and energy of Olivier’s creativity and the Met Gala to fight a disease that is preventable and treatable through medication that costs just 20 cents a day in sub-Saharan Africa.

We’re grateful to Olivier & Balmain for using their iconic fashion spotlight to shine a light on the fight against AIDS. This leadership, creativity and breathtaking design that will now help provide lifesaving HIV medication to protect more children, and their parents, from being impacted by this preventable, treatable disease,” said Deborah Dugan, (RED)’s CEO.

Snapchat is sharing their support for this auction collaboration by creating a custom (RED) Filter available at the Met Ball, and curating special Our Story coverage of the Met Ball that will drive Snapchatters worldwide to IfOnly.com/RED. Snapchatters can follow (RED) for a behind-the-scenes look at the evening by subscribing to the official @RED account on Snapchat. With Snapchat Stories now being available everywhere, (RED) will use this content across their platforms to drive awareness of the auction and the fight to end AIDS.

The Art for Justice Fund Announces $22 Million in Grants to Address Mass Incarceration

30 Criminal Justice Reform and Arts Initiatives Chosen for First Round of Grants in $100M+ Fund

The Art for Justice Fund, launched earlier this year with a $100 million donation from philanthropist Agnes Gund, today announced the first round of grant recipients in the areas of criminal justice reform and the arts. With awards ranging from $100,000 to $7.5 million, a total of $22 million was awarded to 30 innovative programs that seek to safely reduce prison populations, strengthen education and employment opportunities for formerly incarcerated people, and humanize people affected by the criminal justice system. The full list of grants is below.Art for Justice Fund Logo

The Art for Justice Fund is a five-year initiative created to support innovative advocacy and program interventions aimed at safely reducing prison populations in key states, strengthening education and employment opportunities post-prison, and supporting artistic initiatives that bear witness to and humanize the experiences of those impacted by the system. (For more information, see www.artforjusticefund.org.)

The Art for Justice Fund, created by Ms. Gund in partnership with the Ford Foundation and Rockefeller Philanthropy Advisors, is a five-year initiative that uniquely connects the ingenuity of criminal justice advocates and the creativity of artists to address the crisis of mass incarceration in America.

My hope is that the work supported by the Art for Justice Fund will help create a groundswell that drives reforms well beyond these specific programs,” said Ms, Gund. “The problem of mass incarceration touches every community across the country, and we need to work together to find creative solutions to build a better, safer future for all our children.

The Ford Foundation is providing expertise on program design and covering the operating costs of the Art for Justice Fund so that 100 percent of donated dollars go directly to programming and grants. The Ford Foundation is an independent, nonprofit grant-making organization. For more than 80 years it has worked with courageous people on the frontlines of social change worldwide, guided by its mission to strengthen democratic values, reduce poverty and injustice, promote international cooperation, and advance human achievement. With headquarters in New York, the foundation has offices in Latin America, Africa, the Middle East, and Asia.

Rockefeller Philanthropy Advisors is providing programmatic support and fiscal sponsorship for the Art for Justice Fund. Rockefeller Philanthropy Advisors is a nonprofit with a successful record of managing and advising on complex, multi-million dollar philanthropic projects. With offices in New York, Chicago, London, Los Angeles and San Francisco, RPA partners with individuals, families, and institutions to help make philanthropy more thoughtful and effective.

Key Objectives of the Art for Justice Fund

The United States has the highest incarceration rate in the world, with more than 2.2 million people in prisons and detention centers. Low-income people of color are most likely to be arrested and sentenced to prison, and women are the fastest rising sector of the prison population. Mass incarceration deepens poverty by removing wage-earning mothers and fathers from distressed neighborhoods and leads to devastating outcomes for the children left behind.

To reverse this harmful trend, the Art for Justice Fund seeks to achieve five key objectives:

  • Reform prosecutorial and bail practices that result in unnecessary jail detention, particularly for low-income people;
  • Reform or repeal excessive prison sentences, and reinvest prison savings into crime prevention and community-based rehabilitation;
  • Improve pathways to education and employment for people coming home from prison;
  • Enable artists and writers to bear witness to the injustices of mass incarceration, and humanize those caught in the system; and,
  • Use the arts to divert young people from prison, and to help people who are incarcerated build creative skills and share their experiences.

Continue reading

Disney x Kiehl’s Announces Holiday Collaboration To Provide 1,100,0000 Meals To Families In Need This Holiday Season

100% of Kiehl’s net profits of Holiday collection featuring Disney’s Mickey Mouse, up to $100,000, will help Kiehl’s donate up to $100,000 to Feeding America®.

Kiehl’s Since 1851 is proud to announce its collaboration with Disney this holiday season, for a collection featuring Mickey Mouse, one of the world’s most beloved luminaries.

100% of Kiehl’s net profits, up to $100,000, from the following products will benefit Feeding America:

Kiehls Since 1851 Mickey Charity Sets

Select items from the Disney x Kiehl’s collection will make up Kiehl’s 9th Annual Limited Edition Charitable Holiday Collection, and 100% of its net profits of this collection, up to $100,000, will benefit Feeding America®, the nation’s leading domestic hunger-relief charity. This donation will help provide up to 1,100,000 meals to families this holiday.

Part of this one-of-a-kind -collaboration furthers the company’s support of organizations that work to help children and their families thrive: select items from the Disney x Kiehl’s collection will make up the 9th Annual Limited Edition Charitable Holiday Collection, and 100% of its net profits of this collection, up to $100,000, will benefit Feeding America®, the nation’s leading domestic hunger-relief charity. This donation will help provide up to 1,100,000 meals* to families this holiday.

With a presence in all 50 states and Washington D.C. and Puerto Rico, Feeding America‘s nationwide network of 200 member food banks support 60,000 food assistance programs, shelters, and meal sites. Each year, Feeding America’s network provides meals and resources to over 46 million people in the United States struggling with food insecurity, including nearly 12 million children. The Feeding America network secures and distributes 4 billion meals annually.

All products are available at Kiehl’s stores and Kiehls.com.

Macy’s and Make-A-Wish® Celebrate the 10th Anniversary of the Believe Campaign

The signature Santa letter writing program returns to Macy’s stores and macys.com this season, as the campaign continues to inspire us all to believe

Macy’s will ring in the holiday season with its 10th annual Believe campaign to benefit Make-A-Wish, marking a decade of work inspired by the tangible impact of love and generosity. To take part in this year’s anniversary campaign, believers of all ages are invited to visit their local Macy’s store where they can drop their letters to Santa into the red letterboxes or submit a letter online at www.macys.com/believe. For each letter collected in-store and online from Nov. 3 through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses.macyslogo

Since the launch of Believe in 2008, Macy’s has donated more than $15 million to Make-A-Wish through this annual campaign, and helped to grant thousands of wishes. The impact of wish fulfillments is undeniable and widespread – not only do they increase hope and happiness for wish kids, but their families, volunteers, supporters, medical professionals and entire communities are transformed by the experience.

We couldn’t imagine the overwhelming response the Believe campaign would inspire when we introduced it 10 years ago,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We have collected millions of letters throughout the years – each one representing an individual who was moved by the message of hope, love and generosity. The result has been the creation of a holiday tradition for families across the country, and ultimately, wish fulfillments that deliver joy and hope to the most amazing children. Macy’s is incredibly proud to play a part in that magic.”

Macy_s and Make-A-Wish® celebrate the 10th Anniversary of Believe (Photo Business Wire)

Macy’s and Make-A-Wish® celebrate the 10th Anniversary of Believe (Photo: Business Wire)

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

We could not be more grateful to be celebrating the 10th anniversary of the Believe campaign with Macy’s,” said David Williams, chief executive officer for Make-A-Wish America.Thanks to the generosity of Macy’s and its customers, thousands of wishes have been granted and lives have been transformed. Research shows that having a wish granted can positively impact a child’s medical journey and that’s something everyone who writes a letter to Santa online or at their local Macy’s can be a part of this holiday season.

Virginia’s Story

The heart of the Believe campaign is the true story of Virginia O’Hanlon – an 8-year-old child who wrote a letter to the New York Sun newspaper asking if there really was a Santa Claus. The response from the paper’s editor, Francis P. Church, became an iconic piece of journalistic history. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.” Nearly 120 years after Church’s imaginative reply was published, his words continue to remind us that love and kindness can have a tangible impact on the lives of others, if we only believe in their power and rally to their cause.

Fans of the story that inspired Believe can also learn more by tuning in to watch the “Yes, Virginia” animated film, available online at www.youtube.com/macys. The award-winning, half-hour holiday special features former wish child Taylor Hay, who had her own wish granted when her voice was captured for one of the film’s characters, alongside an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role.

To learn more about Macy’s Believe campaign, visit macys.com/believe.

Major Gifts To Academy Museum Of Motion Pictures Advance Fundraising Campaign Above $300 Million Mark

Far-Reaching Contribution from Bloomberg Philanthropies for Digital Engagement, and Naming Gifts from Netflix, the Charles V. Roven Family Foundation and the Thomas Spiegel Family Foundation

Kerry Brougher, Director of the Academy Museum of Motion Pictures, today announced three major gifts toward the creation of this institution, bringing fundraising to more than $300M, nearly 80 percent of its $388M campaign goal. When it opens in 2019, the Academy Museum will be the world’s premier film museum—located in Los Angeles, the acknowledged moviemaking capital of the world.

Designed by Pritzker Prize-winning architect Renzo Piano, the Academy Museum will restore and revitalize the historic Saban Building at the corner of Wilshire Boulevard and Fairfax Avenue. The Academy Museum will feature six floors of exhibition spaces, a movie theater, education areas, special event spaces, conservation areas, and a café and store. A new spherical addition will connect to the Saban Building with glass bridges and will feature a state-of-the-art 1,000-seat theater and a rooftop terrace. The Academy is currently raising $388 million to support the building, exhibitions, and programs of the Academy Museum. The campaign was launched in 2012, headed by chair Bob Iger and co-chairs Annette Bening and Tom Hanks.

Academy Museum Of Motion Pictures

When it opens in 2019, the Academy Museum will be the world’s premier film museum—located in Los Angeles, the acknowledged moviemaking capital of the world.

Bob Iger, CEO of The Walt Disney Company and Chair of the Campaign for the Academy Museum, said, “We’re enormously grateful to Bloomberg Philanthropies, Netflix, the Charles V. Roven Family Foundation and the Thomas Spiegel Family Foundation for their generous support, and are thrilled to welcome them to a growing community of extraordinary donors who share our vision and are helping us build an Academy Museum as dynamic and vibrant as the art it celebrates.

Bloomberg Philanthropies has provided generous funding for the development of the museum’s wide-ranging digital engagement platforms through its Bloomberg Connects program, a global initiative that helps cultural institutions innovate and engage audiences. Designed to enhance the on-site visitor experience and provide access to an off-site global audience, the digital platforms will enable the Academy Museum to inspire a deeper understanding, appreciation, and enjoyment of motion pictures.

Academy Museum_Aerial Facing South

Academy Museum Aerial Facing South

Brougher said, “The Academy Museum is going to be the permanent home for the art of film in its storied past, amazing present, and fast-evolving future. Film has always been at the forefront of technology, which is why it’s so important for us to have the digital platform that Bloomberg Philanthropies’ support is allowing us to create. For visitors to the Academy Museum, the creativity and innovation of the museum’s digital engagement will provide a unique experience only the Academy can offer.”

Netflix, the Charles V. Roven Family Foundation and the Thomas Spiegel Family Foundation have contributed gifts to name spaces within the Academy Museum’s Saban Building, designed by Renzo Piano Building Workshop. Spaces named in recognition of these gifts are the Netflix Gallery Terrace on the second floor and the Charles V. Roven Family Foundation and the Thomas Spiegel Family Foundation Terrace on the fifth floor.

Ron Meyer, Vice Chairman of NBC Universal and Chair of the newly established Board of Trustees of the Academy Museum, said, “We are fortunate to have the support of our new donors. They understand our aim of enlightening the public as no other museum can about the art, science, and history of the world’s motion pictures.” Continue reading