2017 Holiday Gift Guide: Toys“R”Us® Unwraps The 2017 Holiday Hot Toy List

Retailer Celebrates the 20th Anniversary of the Only List that Matters with Geoffrey’s Top 20, New Services and More

Attention moms, dads, grandmas, grandpas and everyone in between Toys“R”Us® has unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R” Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.

Luke Skywalker's Landspeeder

Luke Skywalker’s Landspeeder

At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List,” said Ariana Gentry, Toys“R”Us President of Play.Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!

3 in1 Sports Zone

3 in1 Sports Zone

Helping celebrate the 20th anniversary of the Holiday Hot Toy List, gift-givers can find Geoffrey’s Top 20 toys (the best of the best of the list) – and more – in-store and online:

  • 3-in-1 Sports Zone from Little Tikes®

    Baby So Sweet 16 Inch Nursery Doll 2

    Baby So Sweet 16 Inch Nursery Doll

  • Baby So Sweet 16-Inch Nursery Doll from Toys“R”Us® (Available only at Toys“R”Us)
  • Coco Interactive Guitar from Mattel® (Available beginning October 1, 2017)

  • Doc McStuffins All-in-One Nursery from Just Play™
  • Fingerlings™ from WowWee™ (Unicorn Gigi available only at Toys“R”Us)
  • FURREAL ROARIN’ IVORY, THE PLAYFUL TIGER from HASBRO (Available only at Toys“R”Us beginning November 1, 2017)
  • Glimmies™ Glimtern from Just Play™ (Available only at Toys“R”Us)
  • Hatchimals Surprise from Spin Master™ (Available beginning October 6, 2017)
  • Imaginext® DC Super Friends™ Batbot Xtreme from Fisher-Price®
  • L.O.L Surprise™ Big Surprise from MGA Entertainment® (Available beginning September 29, 2017)
  • NERF RIVAL NEMESIS MXVII-10K Blaster from HASBRO
  • Nintendo Switch™ with Gray Joy-Con™ from Nintendo
  • Of Dragons, Fairies, and Wizards™ Magical Fairy Wand Fairy Princess Fern from Cepia LLC
  • Oonies™ Mega Starter Pack from Moose Toys™ (Available only at Toys“R”Us beginning October 1, 2017)

  • PAW Patrol Sea Patroller from Spin Master™
  • Pikmi Pops™ Surprise! Jumbo Plush from Moose Toys™ (Available only at Toys“R”Us beginning October 1, 2017)
  • Power Wheels Boomerang from Fisher-Price® (Available only at Toys“R”Us)
  • Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai™ (Available only at Toys“R”Us)
  • Project Mc2™ Smart Pixel Purse from MGA Entertainment®
  • Shimmer and Shine™ Magical Light-Up Genie Palace from Fisher-Price® (Available only at Toys“R”Us beginning October 1, 2017)

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Mattel Debuts New Adult Game — Escape Room In A Box

New Game Inspired by Escape Room Experiences Available This Fall

Mattel today announced the launch of a new adult strategy game, Escape Room in A Box: The Werewolf Experiment™ at Gen Con 2017. In 2016, 13.4 million people in the US alone participated in Escape Rooms inspiring this new game which gives players one-hour to solve puzzles, crack codes and find hidden clues to thwart a mad scientist’s plot.

Mattel Logo

Mattel Logo (PRNewsFoto/Mattel)

We are continuing to expand our games business with on-trend and relevant games, and Escape Room in A Box is the latest addition to the growing Mattel Games portfolio,” said Ray Adler, Senior Director, Global Games at Mattel. “We know that in a digitally focused world, consumers are gravitating toward social game play. This new introduction brings friends and families together to re-create the thrill captured in the entertainment experience.

Escape-Room-Photo

MATTEL DEBUTS NEW ADULT GAME — ESCAPE ROOM IN A BOX. New Game Inspired by Escape Room Experiences Available This Fall

A breakout form of entertainment, Escape Room in A Box: The Werewolf Experiment™ challenges teams to solve both physical and mental puzzles to unlock clues to free themselves before time runs out. Once players open the game they have been exposed to a virus that will turn them into werewolves. Players are given one-hour to solve 19 puzzles and find the codes to open three-locks to ultimately escape the virus, and the room.

To enhance gameplay, players can connect to the Amazon Alexa to keep track of time, ask questions and play a special soundtrack. The game will be available this November for $29.99 at retailers nationwide.

Toys”R”Us® Unveils Its Collection Of Exclusive Toys For This Year’s Comic Convention In San Diego

Fans Look No Further Because Toys”R”Us Is Bringing Dozens Of Must-Have Collectibles To This Year’s Show

Toys”R”Us® announced its exclusive lineup of must-have playthings to help celebrate one of the world’s largest pop culture shows, Comic Convention in San Diego, CA. Conventioneers and online shoppers can visit Toys”R”Us at the Entertainment Earth booth (#2343) from Wednesday, July 19 to Sunday, July 23 or Toysrus.com/ComicConvention from Thursday, July 20 to Sunday, July 23 to shop the hottest items from the world’s biggest entertainment brands, including Spider-Man, WWE®, TRANSFORMERS and Power Rangers.

To help prepare for this year’s show, collectors can now view the full roster of action figures, dolls and more at the official Toys”R” Us blog, No Assembly Required.

Also, in honor of this year’s show, the company is offering customers nationwide the following special deals and discounts, in all stores nationwide and online at www.Toysrus.com from Sunday, July 16 to Saturday, July 22.

  • BUY ONE GET ONE FREE ALL Star Wars The Black Series 6-inch figures*
  • BUY ON GET ONE 40% OFF ALL Funko POP! figures**
  • SAVE $20 WWE Heavyweight Adult Replica Title Belt (Was: $99.99; Now $79.99)
  • SAVE $5 ALL $19.99 Marvel Legends 6-inch figures (Was: $19.99; Now $14.99)

All Comic Convention merchandise is available while supplies last, so fans are encouraged to make purchases early.

The following Toys“R” Us exclusives will be available at the Comic Convention and online at www.Toysrus.com/ComicConvention from Thursday, July 20Sunday, July 23. These items will also be available at Toys“R” Us stores nationwide later this year.

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars fans will love this exclusive 6-inch Commander Gree figure from The Black Series because of its incredible features and craftsmanship. This collectible includes premium detail across multiple points of articulation that only The Black Series can offer.

TRANSFORMERS Masterpiece Optimus Prime (MP10) from Hasbro

This TRANSFORMERS Masterpiece Optimus Prime collectible figure will definitely be a favorite among TRANSFORMERS enthusiasts at this year’s show. The figure is an MP10 variant and the perfect Masterpiece figure for any fan to start their collection! The figure features a unique color variant inspired by the original TRANSFORMERS: GENERATION 1 animated series. Featuring a high level of detail and intricate articulation with poseable fingers, the figure stands at 9.5 inches when in robot mode and converts between robot and truck modes in 24 steps. The Masterpiece Optimus Prime comes with numerous classic Optimus Prime accessories including the Spike Witwicky figure, Orange Energy Axe, Matrix of Leadership, Ion Blaster Rifle and Roller Unit. The Matrix of Leadership accessory is comprised of mostly die cast metal and a blue, gem-like center which can be carried in the figure’s chest. Fans can fold the Ion blaster Rifle in half and store it in the figure’s back. The Masterpiece Optimus Prime figure also comes with a trailer that converts into a battle station and a repair bay. Rubber tires are also included.

Marvel Legends A-Force Heroines 6-Pack from Hasbro

Marvel Minimates Spider-Man Homecoming Spider-Man vs. Adrian Toomes Exclusive 2-Pack from Diamond Select Toys™

Marvel Minimates Spider-Man Homecoming Spider-Man vs. Adrian Toomes Exclusive 2-Pack from Diamond Select Toys™

Expand your collection of iconic heroines in the Marvel lore with this Marvel Legends A-Force Heroines pack that comes with 6 comic-inspired figures, including Marvel’s Singularity, She-Hulk, Lady Loki, Elsa Bloodstone, Monica Rambeau and Sif. Each 6-inch tall heroine figure is highly articulated and features a beautifully detailed design allowing fans to recreate their favorite comic book arcs right at home.

POP!® X-Men X-23 from Funko

POP!® X-Men X-23 from Funko

POP!® X-Men X-23 from Funko

X-Men fans rejoice because X-23, the cloned daughter of Wolverine, has officially received the POP! vinyl treatment. Available exclusively at Toys“R” Us, X-23 measures 3.75-inches tall and comes packaged in a window display box – perfect for collectors and a must have at the show.

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

Conventioneers will rejoice over the Black Lion of Voltron that’s now available in premium diecast. This detailed figure is fully articulated and made from high-quality materials. When combined with the other Lions, the Black Lion transforms into the head and torso of an 8-inch scale Voltron figure. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure.

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

Voltron fans can add to their collection with this Red Lion of Voltron in premium diecast. This detailed figure is fully articulated and made from premium materials. The Red Lion transforms into the right arm of an 8-inch scale Voltron figure, perfect for collectors. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure. Continue reading

Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Expanded Fashionistas Line Offers New Body Types for Ken and Added Barbie Styles

2017 Ken® Fashionistas® Dolls (Panoramic) 1

2017 Ken® Fashionistas® Dolls (Panoramic)

This week, Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern fashion looks. The new Ken dolls join an expanded Barbie® Fashionistas® line, making it the most diverse fashion doll line in the marketplace.

In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colors, hairstyles and countless on-trend fashions and accessories. The Barbie brand has always reflected the times, so modernizing Ken is the next step in the brand’s evolution to offer more diverse products.

By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, Senior Vice President, and General Manager, Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”Barbie Fashionistas Expansion

The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modernized fashions, ranging from casual business attire to athletic wear. The brand is also introducing 25 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named “Doll of the Year” at the Toy Industry Association‘s Annual T.O.T.Y. Awards. Diversity continues to roll out across brand content, marketing, and product, including the Fantasy, Entertainment and Careers segments.

The new Fashionistas launch at retailers nationwide and “The New Crew” can be seen on www.Barbie.com. For more information and images, please visit www.BarbieMedia.com.

2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target)

Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
  • Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.

    Target Holiday Black Friday 2016

    (Image courtesy of Target Corporation) 

  • Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
  • Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
  • Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online Continue reading

2016 Holiday Gift Guide: Spread Joy With A Special Gift From Build-A-Bear Workshop®

Just-In Arrivals Include An Updated Merry Mission™ Collection, Make-Your-Own Trolls Furry Friends And More

Build-A-Bear Workshop, Inc., an interactive destination where guests—young and old– can create personalized furry friends, has curated a line-up of gift ideas to make it easy to shop for everyone on your list. From the beloved Merry Mission™ collection to everyone’s favorite big-screen characters, Build-A-Bear Workshop is the perfect place to make your own gifts this season.build_a_bear_workshop_logo_detail_workshop

The reindeer are back! Build-A-Bear Workshop continues the fun Merry Mission story with Santa’s reindeer, including the reimagined star-powered deer, Golden Glisten, and two new reindeer – Twinkle, the supersonic deer, and Tinsel, the speedster deer. In addition, guests can make Santa’s eight traditional reindeer – from Dasher to Blitzen – to personalize with accessories and sounds.

Build A Bear Workshop Merry Mission

Build-A-Bear Workshop unveiled an exciting array of perfectly personalized gifts just in time for the holidays. The fun Merry Mission story continues with Santa’s reindeer, including the reimagined star-powered deer, Golden Glisten, and two new reindeer – Twinkle and Tinsel – in addition to Santa’s eight traditional reindeer.

Favorite onscreen characters come to life with the Build-A-Bear Workshop Make-Your-Own Trolls Collection, based on the stars of DreamWorks Animation’s Trolls. The Make-Your-Own Trolls Collection includes Poppy, Branch and Guy Diamond complete with playful updos and upbeat attitudes. Choose from outfits, hair accessories, backpack clips and sound chips, in addition to a pre-stuffed Cooper, for even more Troll fun.

The 2016 Build-A-Bear Workshop Holiday Lookbook is live and includes an exciting array of perfectly personalized gifts. Here are a few highlights:

  • Another playful pet joins the Promise Pets™ Collection Black Labrador Retriever. Plan adventures, make memories and experience the fun of pet ownership with the new furry friend, optional accessories and an interactive Promise Pets app – available for download on Apple and Google Play app stores – that teaches users how to become pet care “pros.”
  • The crazy, cool and one-of-a kind Monster Mixters let kids and kids at heart experience a whole new way to customize. The newest fun and frosty friend, Chill Monster, is the coolest Monster Mixter around, with a snowy blue-white body and silver horns. Pick arms and grab legs – then add hands, feet, wings, a monster sound chip, costumes and more – to customize this furry friend from head to toe. New Mixters parts are also available, including wintery turquoise legs and blue hands with spiky claws.
  • The new Build-A-Bear Workshop Stuffing Station brings the Make-Your-Own fun of Build-A-Bear Workshop home for creativity and cuddles anytime. The set comes with everything you need to stuff your own mini-sized furry friends and customize your creations with individual outfits, birth certificates and, of course, a heart. Find the Build-A-Bear Workshop Stuffing Station at buildabear.com and select retailers.
  • Santaaa!” Spread holiday cheer with the new Buddy the Elf Bear, based on the popular and beloved holiday film Elf from New Line Cinema. This new plush comes with the classic Elf hat and the Elf movie logo on its paw pad. Guests can add Buddy’s elf suit, a pj sleeper and sounds with classic lines from the movie (all sold separately) for even more holiday cheer.
  • Ice or snow, she’s ready to go! The newest member of the PAW Patrol™ Collection is the mountain husky girl pup with a pedigree for rescuing. The new Build-A-Bear Workshop Everest™ plush has lavender fur and blue eyes that complement her evergreen tree symbol Pup-Tag. Personalize Everest with her coat and cap, Pup Pack and signature sounds (all sold separately).
  • The classic My Little Pony® character, Minty®, makes her furry friend debut and joins her other pony friends including Twilight Sparkle, Apple Jack, Fluttershy, Rarity, Pinkie Pie and Rainbow Dash! She has soft, cool mint-colored fur and a long pink mane and tail. The peppermint candies as her cutie mark let everyone know how sweet she is. Outfits, accessories and sounds are sold separately, and My Little Pony video clips offer even more fun at buildabear.com.
  • Carefree and loving Share Bear™ is happiest when she’s with her friends or baking. The newest Make-Your-Own plush in the Care Bears™ Collection at Build-A-Bear Workshop, Share Bear™’s belly badge has two heart-shaped lollipops. With soft purple fur, she is the perfect cuddly friend to warm up any winter day. Downloadable Share Bear activities and a “Meet Share Bear” video are available at buildabear.com.

    build-a-bear-holiday-rocket-teddy

    Positive lifestyle brand Life is Good® announced a partnership with Build-A-Bear Workshop to spread the power of optimism and support kids in need with a new collection, including a Life is Good branded bear.

  • The Life is Good community shares one simple, unifying mission: to spread the power of optimism. Build-A-Bear Workshop is helping to spread that power with the new Life is Good Bear, a super-soft light brown bear featuring the Life is Good logo on its paw. Guests can personalize their bear with a collection of Life is Good T-shirts, hats and heart wrist accessories. A matching T-shirt is also available in kids’ sizes. Ten percent (10%) of the net profits from the sale of Life is Good furry friend T-shirts, up to $20,000, will be donated to Life is Good Kids Foundation to support their work with Boys & Girls Clubs of America and Boys and Girls Clubs of Canada.
  • The Honey Girls™ take on New York City! Teegan, Viv and Risa will catch their big break playing at the New Year’s Eve event in Times Square. With three new music videos to be released throughout the holiday season for new songs “Big Time” and “Hooray for the Honey Girls” and for the holiday hit “Reindeer Bells”– as well as sparkling outfits and accessories to come in late December – they’re ready, stylin’ and best of all … together! Visit buildabear.com/HoneyGirls to check out the full collection of Honey Girls, and look for their latest music videos on YouTube for even more fun.

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Shop Macy’s for Big Discounts On Black Friday and Throughout Cyber Week

Find Hundreds Of Black Friday Specials Starting At 5 P.M. Thanksgiving Evening And Online All Day At Macys.Com

Then, Cyber Week Offers Five Days Of Savings To Customers Shopping Macys.Com Beginning With A Preview On Sunday, Nov. 27

Plus, For The First Time, Macy’s Customers Who Want A Head Start Can Shop Select Specials A Week Early At The Black Friday Doorbusters Preview Sale Starting Thursday, Nov. 17

Today, Macy’s announced its full list of Black Friday specials that will be available starting at 5 p.m. at most stores on Thanksgiving and online all day on macys.com. With big savings in apparel and accessories, fine jewelry, cosmetics, housewares, furniture, and more, there is something for everyone to get excited about this season. In addition, Macy’s is extending savings for Cyber Monday, the biggest online shopping event of the year – beginning with a preview on Sunday, Nov. 27 through Thursday, Dec. 1, for a week of cyber specials.macyslogo

We know our customers enjoy getting a head start in finding the perfect gift and they consider Black Friday one of the most important shopping times of the year,” said Tim Baxter, Macy’s chief merchandising officer. “In addition to all the great Black Friday discounts in store and online, this year we’ll offer even more opportunities to save through Cyber Week – with five full days of online specials, so they will have the freedom to shop all week long at their leisure, scoring big on hundreds of deals.”

boots_for_her_from_style_and_co_and_american_rag_1999

boots for her from style & co. and american rag, $19.99

This year, for the first time ever, customers can also shop select Black Friday picks a week early at the Black Friday doorbusters preview sale beginning Thursday, Nov. 17 from 5 p.m. to close, through Saturday, Nov. 19, from store opening until 2 p.m., and all day on macys.com. Early birds looking for a jump start on incredible savings will find select sales previewed earlier than ever, including 50 percent off cold weather accessories, $15.99 Kids’ puffer coats, 60 percent off Charter Club Damask bedding, and $19.99 for select handbags.

charter_club_cashmere_sweaters_ponchos_and_more-_39-99

Shop Macy’s and macys.com for amazing doorbuster deals including $39.99 Charter Club cashmere (Photo: Business Wire)

Below is a sneak peek of Macy’s Black Friday doorbuster deals and top Cyber Week specials. While supplies last, Black Friday items are available from 5 p.m. Thursday, Nov. 24 to 2 a.m. Friday, Nov. 25; Friday, Nov. 25 from 6 a.m. to 1 p.m.; and Saturday, Nov. 26 from 8 a.m. to 1 p.m. Cyber Week specials begin Sunday, Nov. 27 at 8 p.m. and run through Thursday, Dec 1. Continue reading