2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target)

Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
  • Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.

    Target Holiday Black Friday 2016

    (Image courtesy of Target Corporation) 

  • Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
  • Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
  • Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online Continue reading

2016 Holiday Gift Guide: Spread Joy With A Special Gift From Build-A-Bear Workshop®

Just-In Arrivals Include An Updated Merry Mission™ Collection, Make-Your-Own Trolls Furry Friends And More

Build-A-Bear Workshop, Inc., an interactive destination where guests—young and old– can create personalized furry friends, has curated a line-up of gift ideas to make it easy to shop for everyone on your list. From the beloved Merry Mission™ collection to everyone’s favorite big-screen characters, Build-A-Bear Workshop is the perfect place to make your own gifts this season.build_a_bear_workshop_logo_detail_workshop

The reindeer are back! Build-A-Bear Workshop continues the fun Merry Mission story with Santa’s reindeer, including the reimagined star-powered deer, Golden Glisten, and two new reindeer – Twinkle, the supersonic deer, and Tinsel, the speedster deer. In addition, guests can make Santa’s eight traditional reindeer – from Dasher to Blitzen – to personalize with accessories and sounds.

Build A Bear Workshop Merry Mission

Build-A-Bear Workshop unveiled an exciting array of perfectly personalized gifts just in time for the holidays. The fun Merry Mission story continues with Santa’s reindeer, including the reimagined star-powered deer, Golden Glisten, and two new reindeer – Twinkle and Tinsel – in addition to Santa’s eight traditional reindeer.

Favorite onscreen characters come to life with the Build-A-Bear Workshop Make-Your-Own Trolls Collection, based on the stars of DreamWorks Animation’s Trolls. The Make-Your-Own Trolls Collection includes Poppy, Branch and Guy Diamond complete with playful updos and upbeat attitudes. Choose from outfits, hair accessories, backpack clips and sound chips, in addition to a pre-stuffed Cooper, for even more Troll fun.

The 2016 Build-A-Bear Workshop Holiday Lookbook is live and includes an exciting array of perfectly personalized gifts. Here are a few highlights:

  • Another playful pet joins the Promise Pets™ Collection Black Labrador Retriever. Plan adventures, make memories and experience the fun of pet ownership with the new furry friend, optional accessories and an interactive Promise Pets app – available for download on Apple and Google Play app stores – that teaches users how to become pet care “pros.”
  • The crazy, cool and one-of-a kind Monster Mixters let kids and kids at heart experience a whole new way to customize. The newest fun and frosty friend, Chill Monster, is the coolest Monster Mixter around, with a snowy blue-white body and silver horns. Pick arms and grab legs – then add hands, feet, wings, a monster sound chip, costumes and more – to customize this furry friend from head to toe. New Mixters parts are also available, including wintery turquoise legs and blue hands with spiky claws.
  • The new Build-A-Bear Workshop Stuffing Station brings the Make-Your-Own fun of Build-A-Bear Workshop home for creativity and cuddles anytime. The set comes with everything you need to stuff your own mini-sized furry friends and customize your creations with individual outfits, birth certificates and, of course, a heart. Find the Build-A-Bear Workshop Stuffing Station at buildabear.com and select retailers.
  • Santaaa!” Spread holiday cheer with the new Buddy the Elf Bear, based on the popular and beloved holiday film Elf from New Line Cinema. This new plush comes with the classic Elf hat and the Elf movie logo on its paw pad. Guests can add Buddy’s elf suit, a pj sleeper and sounds with classic lines from the movie (all sold separately) for even more holiday cheer.
  • Ice or snow, she’s ready to go! The newest member of the PAW Patrol™ Collection is the mountain husky girl pup with a pedigree for rescuing. The new Build-A-Bear Workshop Everest™ plush has lavender fur and blue eyes that complement her evergreen tree symbol Pup-Tag. Personalize Everest with her coat and cap, Pup Pack and signature sounds (all sold separately).
  • The classic My Little Pony® character, Minty®, makes her furry friend debut and joins her other pony friends including Twilight Sparkle, Apple Jack, Fluttershy, Rarity, Pinkie Pie and Rainbow Dash! She has soft, cool mint-colored fur and a long pink mane and tail. The peppermint candies as her cutie mark let everyone know how sweet she is. Outfits, accessories and sounds are sold separately, and My Little Pony video clips offer even more fun at buildabear.com.
  • Carefree and loving Share Bear™ is happiest when she’s with her friends or baking. The newest Make-Your-Own plush in the Care Bears™ Collection at Build-A-Bear Workshop, Share Bear™’s belly badge has two heart-shaped lollipops. With soft purple fur, she is the perfect cuddly friend to warm up any winter day. Downloadable Share Bear activities and a “Meet Share Bear” video are available at buildabear.com.

    build-a-bear-holiday-rocket-teddy

    Positive lifestyle brand Life is Good® announced a partnership with Build-A-Bear Workshop to spread the power of optimism and support kids in need with a new collection, including a Life is Good branded bear.

  • The Life is Good community shares one simple, unifying mission: to spread the power of optimism. Build-A-Bear Workshop is helping to spread that power with the new Life is Good Bear, a super-soft light brown bear featuring the Life is Good logo on its paw. Guests can personalize their bear with a collection of Life is Good T-shirts, hats and heart wrist accessories. A matching T-shirt is also available in kids’ sizes. Ten percent (10%) of the net profits from the sale of Life is Good furry friend T-shirts, up to $20,000, will be donated to Life is Good Kids Foundation to support their work with Boys & Girls Clubs of America and Boys and Girls Clubs of Canada.
  • The Honey Girls™ take on New York City! Teegan, Viv and Risa will catch their big break playing at the New Year’s Eve event in Times Square. With three new music videos to be released throughout the holiday season for new songs “Big Time” and “Hooray for the Honey Girls” and for the holiday hit “Reindeer Bells”– as well as sparkling outfits and accessories to come in late December – they’re ready, stylin’ and best of all … together! Visit buildabear.com/HoneyGirls to check out the full collection of Honey Girls, and look for their latest music videos on YouTube for even more fun.

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Shop Macy’s for Big Discounts On Black Friday and Throughout Cyber Week

Find Hundreds Of Black Friday Specials Starting At 5 P.M. Thanksgiving Evening And Online All Day At Macys.Com

Then, Cyber Week Offers Five Days Of Savings To Customers Shopping Macys.Com Beginning With A Preview On Sunday, Nov. 27

Plus, For The First Time, Macy’s Customers Who Want A Head Start Can Shop Select Specials A Week Early At The Black Friday Doorbusters Preview Sale Starting Thursday, Nov. 17

Today, Macy’s announced its full list of Black Friday specials that will be available starting at 5 p.m. at most stores on Thanksgiving and online all day on macys.com. With big savings in apparel and accessories, fine jewelry, cosmetics, housewares, furniture, and more, there is something for everyone to get excited about this season. In addition, Macy’s is extending savings for Cyber Monday, the biggest online shopping event of the year – beginning with a preview on Sunday, Nov. 27 through Thursday, Dec. 1, for a week of cyber specials.macyslogo

We know our customers enjoy getting a head start in finding the perfect gift and they consider Black Friday one of the most important shopping times of the year,” said Tim Baxter, Macy’s chief merchandising officer. “In addition to all the great Black Friday discounts in store and online, this year we’ll offer even more opportunities to save through Cyber Week – with five full days of online specials, so they will have the freedom to shop all week long at their leisure, scoring big on hundreds of deals.”

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boots for her from style & co. and american rag, $19.99

This year, for the first time ever, customers can also shop select Black Friday picks a week early at the Black Friday doorbusters preview sale beginning Thursday, Nov. 17 from 5 p.m. to close, through Saturday, Nov. 19, from store opening until 2 p.m., and all day on macys.com. Early birds looking for a jump start on incredible savings will find select sales previewed earlier than ever, including 50 percent off cold weather accessories, $15.99 Kids’ puffer coats, 60 percent off Charter Club Damask bedding, and $19.99 for select handbags.

charter_club_cashmere_sweaters_ponchos_and_more-_39-99

Shop Macy’s and macys.com for amazing doorbuster deals including $39.99 Charter Club cashmere (Photo: Business Wire)

Below is a sneak peek of Macy’s Black Friday doorbuster deals and top Cyber Week specials. While supplies last, Black Friday items are available from 5 p.m. Thursday, Nov. 24 to 2 a.m. Friday, Nov. 25; Friday, Nov. 25 from 6 a.m. to 1 p.m.; and Saturday, Nov. 26 from 8 a.m. to 1 p.m. Cyber Week specials begin Sunday, Nov. 27 at 8 p.m. and run through Thursday, Dec 1. Continue reading

Three, Two, One…Holiday! Amazon.com Launches Black Friday Deals Store and Curated Holiday Gift Guides

This Holiday Season, Customers Can Enjoy More Deals Than Ever Before On Everything From Hd Tvs To Stylish Kitchen Staples To Some Of The Most Popular Toys Of The Year

To Help Customers Find The Perfect Gift For Everyone On Their Shopping List, Amazon Offers Curated Holiday Gift Guides For Electronics, Home, Handmade, And Other Categories

Alexa, What Are Your Deals? New This Year, Prime Members Can Use Alexa Voice Shopping To Shop For Almost Anything, Including Exclusive Deals For Customers With An Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire Tv, Or Fire Tablet

Amazon.com has announced the launch of its Black Friday Deals Store and more than a dozen curated holiday gift guides, officially marking the start of the holiday countdown. Customers can enjoy tens of thousands of deals this holiday season on Amazon.com, with new deals as often as every five minutes on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year. In addition, Amazon offers curated holiday gift guides to help take the guesswork out of shopping for loved ones and make it easier for customers to find the perfect gift for everyone on their list.logo_white_

Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends.

Black Friday Deals Store

Available at www.amazon.com/blackfriday, the Black Friday Deals Store is the leading deals destination for customers with tens of thousands of deals, and new deals as often as every five minutes, now through December 22. Customers can enjoy more deals than ever before this holiday season, including low prices on top gifts such as electronics, toys, clothing, jewelry, kitchen items, and more. In fact, Amazon is offering up to 20 compelling Deals of the Day in a single day. Some examples of the great deals Amazon customers can take advantage of this holiday season include: $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and up to 40% off select Magformers toys.

Electronics Gift Guide

Available at www.amazon.com/electronicsgiftguide, the 2016 Amazon Electronics Gift Guide features more than 500 of this year’s hottest technology products all in one convenient location. Enthusiasts can explore new releases such as 360-degree cameras and buzz-worthy gifts like virtual reality headsets and 3D printers. The Electronics Gift Guide also features innovations from up-and-coming startups in the Amazon Launchpad program. Customers can browse more than 10 categories, including smart home, home entertainment, music, wearables, photography, gaming, gadgets and gizmos, and more. The Electronics Gift Guide also includes expert reviews and product demonstration videos to help customers find the perfect gift. And shoppers looking for budget-friendly gift ideas can find top gifts under $100.

Home Gift Guide

Available at www.amazon.com/homegiftguide, the 2016 Amazon Home Gift Guide is a curated list of more than a thousand of this season’s must-have products for the home. Filled with gift ideas for indoors and outdoors, customers can easily discover presents for everyone on their list, including cooks, bakers, home decorators, arts and crafters, smart home tech lovers, pets, backyard enthusiasts, kids and more, curated by experts in the industry such as Smitten Kitchen and Design*Sponge. Holiday decorators and party planners will find everything they need to set a festive scene at home. Customers can also shop the latest trends in the Home Gift Guide, including copper appliances, rose gold cutlery, and handmade ceramics, as well as browse products that are new this holiday season, including the KitchenAid Mini, NEST Fragrances Classic Candle (Hearth), Petcube Play Wi-Fi Pet Camera, and Bissell 1650A Pet Hair Eraser Vacuum.

Handmade at Amazon Holiday Gift Guide

Available at www.amazon.com/handmade, the Handmade at Amazon Holiday Gift Guide offers customers curated lists of genuinely handcrafted items sold directly by artisans. Featuring products for her, for him, and for kids, as well as handcrafted stocking stuffers for friends and family, the Gift Guide makes finding the perfect holiday present easier than ever. Heading into this holiday season, Amazon customers visiting the Handmade at Amazon store will see hundreds of thousands more handcrafted items, thousands of which are eligible for Free Two-Day Shipping with Amazon Prime. For shoppers looking for a personal touch, over half of the items listed on Handmade have options for customer personalization. With handcrafted items in categories from toys and games, to home décor, handbags and accessories and kitchen and dining, Handmade at Amazon is a one-stop-shop for artisan-crafted gifts this holiday season. Continue reading

‘LOVE, NORDSTROM’: Nordstrom Celebrates Its Loyal Customers In 2016 Holiday Campaign

Nordstrom Inc. is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuted in the U.S. and Canada on November 1st.1_nordstrom_ivy

LOVE, NORDSTROM

With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.4_nordstrom-_kim-brothers

This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”12_nordstrom_jonah

The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com. In an effort to reach and thank every single Nordstrom customer, the campaign also includes a charming video of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated. The video will be posted on Nordstrom.com and on the retailer’s social and digital platforms.7_nordstrom_chiyo

WHERE THE GIFTS ARE

This holiday season, Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights include:

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).2_nordstrom_grace

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‘TIS The Season: Celebrate The 2016 Holiday Season At The Four Seasons Hotel New York

Join In On The Holiday Cheer From Thanksgiving Through New Year’s Day As The Four Seasons New York Offers Thanksgiving “To-Go” Packages, Gingerbread-House Decorating Classes, A New Year’s Eve Roaring ‘20s Soiree And MoreXmas golden tray

Celebrate this holiday season at the Four Seasons Hotel New York to ensure an unforgettable experience. From Thanksgiving through New Year’s Day, the Four Seasons Hotel New York has festive offerings for all ages.

Thanksgiving (Thursday, November 24, 2016 12:00 noon – 2:30 pm)sew_541_aspect16x9

Guests will enjoy a prix-fixe three-course menu at The Garden that includes seasonal starters such as lobster ginger bisque, fig tart and terrine of Hudson Valley foie gras. Entrées feature traditional favorites such as organic turkey, stuffed filet of beef, Long Island duck steak, loup de mer and cauliflower steak. Guests can indulge in pumpkin pie, chocolate panna cotta or pecan pie for dessert. Reservations are encouraged, and pricing is USD 139 per person. View the full menu here.

Warm spiced apple cider and cookies will be served in the lobby from 11:30 am to 2:30 pm.

Additionally, local residents may purchase a “Thanksgiving To-Go” Package. The prepared meal includes slow-roast free-range Vermont turkey, natural sage turkey jus, citrus cranberry dressing, lobster ginger bisque, signature chestnut sausage stuffing, whipped citrus-scented sweet potatoes, Yukon gold mashed potatoes, roasted Brussels sprouts and an autumn salad with pomegranate vinaigrette. Each package comes with the choice of a pumpkin, apple or pecan pie, and additional add-ons are optional. The package is USD 425 for parties of 4 to 6 and USD 630 for parties of 7 to 9. Pricing is available upon request for parties larger than 10. Orders must be placed by Friday, November 18, 2016 by phoning 844 760 6347. View the full menu here.

Weekend Holiday Brunch (Saturdays and Sundays, November 26, 2016 – January 3, 2017 12:00 noon – 2:30 pm)

The Garden’s holiday brunch seasonal menu serves favorites including tartar of exotic winter fruits, kale and butternut squash hash, white corn cheddar grits, gingerbread waffles, brie-stuffed french toast and the hearty Gotham Burger. The menu’s holiday-themed signature cocktails include the TY Bar Toddy, Winter Margarita and Pear Bellini. View the full menu here.

Four Seasons Hotel New York Holiday Celebration benefiting Toys for Tots (Thursday, December 1, 2016 from 6:00 to 8:00 pm)toys-for-tots

Four Seasons Hotel New York is helping those in need this holiday season, proudly joining forces with Toys for Tots for the second consecutive year to throw their annual Four Seasons Hotel New York Holiday Gala Benefiting Toys for Tots. Guests are encouraged to join the Hotel’s annual tree-lighting ceremony on Thursday, December 1, 2016 from 6:00 to 8:00 pm and to donate an unwrapped gift to give to Toys for Tots. The ceremony will be accompanied by a Sugarfina candy bar, champagne, hors d’oeuvres and holiday music and entertainment. Ty Warner (of Beanie Baby fame) will also be contributing to this year’s donation by giving 2,017 toys to the cause. Members of the US Marine Corps will be present that evening to accept donations from guests on behalf of Toys for Tots.

Gingerbread-House Decorating Classes (Saturday, December 3 and 10, 2016 from 10:00 am – 12:00 noon)Gingerbread House

The Garden’s talented pasty team will unveil their seasonal culinary work of art as they display their gingerbread house, beginning on December 3, 2016 for guests and the community to enjoy. The Hotel’s gingerbread house decorating class, taught by Four Seasons New York pastry chefs, invites guests and locals to learn how to make a festive, sugary home. The class includes all the ingredients to construct a beautiful gingerbread house as well as a special souvenir. Classes are USD 150 per child ages 5-12. Reservations should be placed by November 19, 2016 by phoning 844 760 6347.

Christmas Day Lunch (Sunday, December 25, 12:00 noon – 2:30 pm)nyf_787_aspect16x9

Celebrate Christmas Day at The Garden at Four Seasons Hotel New York with an elegant three-course prix-fixe lunch. The special menu features starters such as leek and cauliflower vichyssoise, terrine of foie gras, bay scallops, glazed duck salad or kale salad. Entreés include traditional favorites such as organic lamb rack, slow-roasted loup de mer, char-grilled Delmonico steak, Berkshire pork rack, zucchini noodles and spiced duck steak. This holiday meal is topped off with the choice of the quince and pineapple crostata, liquid gold caramel tart or the crème fraiche panna cotta with eggnog crunch. Pricing is USD 139 per person. View the full menu here.

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Celebrate this holiday season at Four Seasons Hotel New York

Warm spiced apple cider and cookies will be served from 11:30 am to 2:30 pm in the lobby.

New Year’s Eve: Roaring ‘20s Soiree (Saturday, December 31, 2016, 9:00 pm – 1:00 am):

Ring in the New Year in style at Four Seasons Hotel New York at the annual soiree in TY Bar. This year’s theme will be the Roaring ‘20s and tickets include a table and bottle of Roederer Cristal champagne, a three-tier stand of assorted canapés, a plate ofnmignardises and petit fours, a Roederer ice-sculpture Champagne bar, a caviar menu available at each table, party favors, a live broadcast of the Times Square ball drop, a LOUIS XIII Cognac toast and confetti drop at midnight, a LOUIS XIII lounge with a step-and-repeat red carpet and photographer, music by a four-piece up-tempo jazz/swing band and a fond farewell LOUIS XIII gift bag.

Cost is USD 2,017 per couple, USD 1,100 per person. There is a cover charge of USD 125 for non-Hotel guests, which includes two complimentary glasses of Roederer Champagne. Limited tickets are available. Reservations must be placed by December 23, 2016 by phoning 844 760 6347 or by emailing tybar.nyf@fourseasons.com.

New Year’s Day (Sunday, January 1, 2017, 12:00 noon – 2:30 pm)

After a night of celebrating, guests and locals can delight in the New Year’s Day Recovery Bar in The Garden and create customized Bloody Marys to start the New Year on a high note. For reservation inquiries, phone 844 760 6347.

The World-Famous Macy’s Thanksgiving Day Parade® Celebrates 90 Years as the Official Start to the Holiday Season

The 90th Anniversary Spectacle Is Set To Feature A Host Of Surprises Along With Its Signature Helium Character Balloons, Floats Of Wonder, The Nation’s Finest Marching Bands, Enthralling Performance Groups, Celebrity Appearances And The One-And-Only Santa Claus

This November, America’s favorite holiday tradition will mark a milestone anniversary, once again kicking off the holidays with its signature brand of magical entertainment. On Thursday, Nov. 24, the 90th Macy’s Thanksgiving Day Parade® will march down the streets of New York City as millions celebrate with family and friends. The unparalleled spectacle is set to enthrall more than 3.5 million spectators lining the streets of Manhattan and more than 50 million viewers on television, with a host of giant character balloons, dazzling floats, the nation’s best marching bands and performance groups, celebrities, and the official entrance of the one-and-only Santa Claus.

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A Historic Procession, The world-famous Macy’s Thanksgiving Day Parade celebrates 90 years as the official start of the holiday season (Graphic: Business Wire)

For nine decades, Macy’s Thanksgiving Day Parade has been a march like no other. Bringing generations an unrivaled procession filled with more than 8,000 volunteer participants dressed as clowns, strutting their stuff in a marching band or escorting the Parade’s signature giant inflatables and floats of fantasy into the hearts of millions.

Since our historic first march in 1924, Macy’s Thanksgiving Day Parade has been a call to celebration. Over the years, generations have gathered to enjoy the spectacle of high-flying balloons, fantasy floats, incredible performers, and the one-and-only Santa Claus, as the annual march became synonymous with the start of the holiday season,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This year, as we celebrate 90 years of magical moments, we are truly humbled by the unique role the Macy’s Thanksgiving Day Parade fills in the lives of millions worldwide, and we are thrilled to celebrate this special milestone with a spectacular line-up filled with amazing new and commemorative elements that will continue our storied legacy of unparalleled holiday entertainment.”90th_parade

Since its origin in 1924, the Macy’s Parade has marked the official start of the holiday season, introducing a cherished march of magic that has dazzled generations of fans. For the 90th edition, the famed spectacle’s line-up will feature 16 giant character balloons; 27 novelty/ornament balloons, balloonicles and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; and 16 marching bands and performance groups.

LET’S HAVE A PARADE™

Originally known as the Macy’s Christmas Parade, the tradition was started by Macy’s employees who wanted to celebrate the holiday season with a grand pageant similar to the over-the-top carnivals and festivals of Europe. The first Parade featured fanciful floats, employee marching bands, clown groups and real animals from the Central Park Zoo. Stretching from Harlem at 145th Street and Convent Avenue down more than five miles to Macy’s Herald Square, the first event was such a success that it was deemed by Macy’s to be an annual event from that point forward. While many elements have grown and been adapted over time, the heart of the Parade has always involved Macy’s own employee volunteers, talented marching bands and dazzling floats – elements that have paved the way for imagination and grand spectacle. One of those jaw-dropping additions came in 1927. Replacing the live animals who some said scared children along the route, the Parade introduced its first inflatables, debuting four giant balloons filled with air and carried on sticks down the route. That inaugural balloon line-up included the first-ever, character-based balloon featuring the likeness of famed animated film star, Felix the Cat. To make the balloons lighter than air, the following year, helium was added, helping the giants float down the route.macyslogo-1

Since its inception, the Parade has marched during tumultuous periods in our collective history. Only one event has ever caused the cancellation of the Parade and that was World War II. During a three-year period from 1941 until 1943, the event was put on hold due to the rationing of supplies such as rubber and helium and a moratorium on large public gatherings. After its brief hiatus, the Parade returned and grew in worldwide fame becoming even more synonymous with the holiday season after its starring role in the 1947 film classic, “Miracle on 34th Street. Continue reading