Burberry‘s festive 2019 holiday campaign is out. To mark his first holiday campaign for the fashion house, Burberry Chief Creative Officer, Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love.
The entire cast includes Alexis Chaparro, Arah Clarke, Ava Valentine, Blanket, Bodhi Horton, Boychild, Carla Bruni, Casper Chatfield, Cassius Varghese, Cecilia Chancellor, Christian Guzman, Dahely Nunez, Daisy Middleton, Elis Moaven, Fran Summers, Hector Polio, Howard Griffiths, Ikram Abdi Omar, Jacob Guerra, Jaeda Sherman, Jose Polio, Keith Summers, Kristians Jakovlevs, Lea T, Leissy De La Cruz, Louis Chatfield, Mahmood, Marina Morena, Noah Carlos, Noah Landes, Regina Limon Vega, Reia Zhing Cheong, Ruben Loftus-Cheek, Sasha Pivovarova, Shay, Valentin Bedford, Wu Tsang, Yoo Ah-in, Zhou Dongyu
‘I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favorite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house,” states Riccardo Tisci, Burberry Chief Creative Officer.
The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?‘ by Deee-Lite and is shot by renowned photography duo Mert Alas & Marcus Piggott.
“It was a real pleasure working on this project for Burberry. Working with Riccardo is about connection, it’s about the back and forth of discussing creative ideas and it’s this that makes our jobs even more interesting and exciting. We have been friends for many years so I guess we know each other’s sensibilities – there are always a lot of laughs!” says Mert and Alas. “My favourite Christmas memory is when we were preparing a Christmas dinner and the oven literally blew up! I burnt my lashes and of course we had no turkey. Disappointing, but it was a funny night!”
And the cast itself seems to have had a fun and memorable time as well.
CARLA BRUNI: “I love the concept of the campaign – this big group of different people coming together. I had a fabulous time with Riccardo and was thrilled to find myself behind the lens of Mert & Marcus again. On set, Riccardo gave me this feeling of freedom and modernity – his talent is beyond words. You can see that he has this profound and precious knowledge of fashion, and has this simplistic way of using the past to invent the future. My most precious festive memory is a Christmas Eve in a castle completely buried in snow in Touraine.”
IKRAM ABDI OMAR: “The shoot was magical – I had so much fun! The team were outstanding and I have always respected Riccardo and his work ethic and dedication. He was so professional and calm. It was my dream to work with Burberry – it was an honour to be a part of it.”
BOYCHILD AND WU TSANG: “The shoot was thrilling and overwhelming, we also got to meet so many people we admire! Riccardo was incredibly sweet and thoughtful, you can really feel his touch manifesting in everything he does – from the clothes to the way people treated each other. Our favourite festive memory is when the season starts to turn cold and there is less daylight – everything gets cosy. It’s a perfect time to work and cuddle.”
LEA T: “Its really nice to see such important fashion houses starting to consider our group – I am happy to be recognised as a transwoman who knows how to do her job. Riccardo is a man who looks at me in the eyes and respects my story.”
FRAN SUMMERS: “Being on set with Burberry is super special to me, from being able to work with a British brand, to the fact that I got to shoot with my dad – which is something you could only ever dream of! Riccardo has been my major supporter in this industry from the first time I met him – I feel like he really understands me and really cares about me as a person. My favourite festive memory is definitely preparing the table on Christmas Day. I feel like Christmas is more than just a tradition, it is a feeling – a warm feeling inside of you that you’re around family and you’re surrounded by love. It’s cold outside and you’re having cuddles on the sofa with the Christmas lights on – everything together is just such a magical feeling.”
Burberry Festive 2019 Holiday Collection
In celebration of the launch of the campaign, Burberry also celebrated the house codes in the equally festive holiday collection encompassing iconic outerwear, scarves and bags from the TB bag family.
EVENING WEAR: Women’s evening wear is celebrated with hand-linked embellished chain mail dresses with crystal fringing and feather details, hand-gathered tie-detail gowns and mini dresses with sequin embroidery and v-neck details. Men’s classic English-fit tuxedos are updated with crystals and velvet ties.
OUTERWEAR AND PUFFERS: The classic duffle coat is celebrated in camel with stripe details. Puffer coats are in submarine prints, colour-block and black puffer capes detailed with the Thomas Burberry Monogram. Parkas have been updated in leopard print and python print.
BAGS: The TB family, which references the initials of the house’s founder, Thomas Burberry, is evolved in a range of colours and fabrics. The TB Bag is available in red, malt, a lizardeffect leather with stripe detail and croc-embossed silver. The Lola bag is updated in studded leather, wool-blend tweed, red sequin embroidery and in a new mini size. The Title, a structured bag with a triple-stud closure, comes in a new double-handle style and in leopard print.
ACCESSORIES: Jewellery includes the Thomas Burberry Monogram worked into stud earrings, oversized hoop earrings with faux-pearl and crystal ring details and sculptural cuffs. Alphabet charms are available in embellished crystal. Small leather accessories include monogrammed wallets, card cases and belts.
SCARVES: Silk scarves feature reissued archive prints. Classic cashmere scarves are updated with reversible TB Monogram, Icon stripe and Dalmatian print.