Celebrate Personal Expression In Macy’s New Fall 2019 Campaign, ‘For Every You’

Check out Macy’s Presents The Edit online to get inspired for fall with fashion trends and advice from Macy’s Fashion Office

Shop Newness In Store With thredUP, Mango Woman, the Watch Drop, Sam Edelman and more

Each fall, we get the opportunity to effect a fresh start and a chance to reintroduce the world to our most remarkable selves. Macy’s incredible assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel confident, while cooling temperatures offer new ways to layer trends in a way that feels totally personal.

Looking to spark your personal style inspiration? Check out Macy’s Presents The Edit, a digital destination for all the latest style advice, curated by the experts at Macy’s Fashion Office. For some fresh fall fashion, check out new additions to Macy’s including thredUP, Mango Woman, the Watch Drop, Sam Edelman, Beatles product, and more.

The start of autumn truly sparks a renewed sense of creativity as it relates to getting dressed,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including animal print power and plaid mixing, highlighting the must-have patterns of the season, in addition to a color spotlight on green and all of its rich and deep variations. Our take on beauty this season celebrates a bold and beautiful look. This fall, we’ll offer more style options than ever to help her express a remarkable sense of individual style.

Macy’s incredible fall assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel remarkable. INC International Concepts clothing and accessories, $79.50-$109.50 (Photo: Business Wire)

For Every You

Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s “Like a Girl.” Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. Produced by Macy’s in collaboration with BBDO New York, the 30-second spot began airing across television and digital September 8, along with robust supportive content rolling out across digital and social.

Social Media

On Instagram, Macy’s is launching Besties, a first-to-market collaboration with Instagram and Bustle Digital Group, featuring the time-honored tradition of shopping with your best friend. No one can offer fashion advice quite like your BFF, so follow along with three real-life sets of friends as they shop Macy’s fall fashion collection and explore the season’s featured trends with fully shoppable content. Want to show off your own style? Post a selfie of your own Macy’s fall fashion look on Instagram, Twitter or Facebook and hashtag #macyslove for a chance to be featured on @macys Instagram or macys.com.

Fall Fashion

This autumn, shoppers can seek out remarkable style and engage with key trends in a personal way. For women, greenery is the central hue for fall. Deep shades of kelly and olive reference the natural world and tones can be mixed and matched effortlessly. Varied textures add interest and dimension, like a snake and crocodile I.N.C. International Concepts pump. For a little more boldness, walk on the wild side with animal prints of every variety. From natural leopard on faux fur coats to neon hues of snake on Bar III dresses, pattern is king of the jungle this season. Try a new twist on plaid with bold color mixes and prints of all sizes, like a tweed Julia Jordan dress or a Vince Camuto plaid top and skirt with just the right hint of neon.

Midi lengths are key in skirts and dresses, like those from Tommy Hilfiger, especially when paired with oversized sweaters. Add some drama to a casual look with a voluminous sleeve or make the ultimate style statement with a Lauren Ralph Lauren head-to-toe plaid suit. Animal prints make marks on everything from handbags to Calvin Klein intimates, while statement earrings approach the trend with tortoiseshell prints. Western accents adorn shoes, hats and saddle bags with buckles, fringe and whipstitch details. Chunky sole sneakers, like those from DKNY, keep any look feeling fresh and new arrivals shoes from Sam Edelman offer something for every style.

Macy’s incredible fall assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel remarkable. Club Room clothing, $30-$135 (Photo: Business Wire)

In menswear, gray matters this fall. From sleek tailored suiting in windowpane patterns by Tommy Hilfiger to streetwear sets by Ellesse, the head-to-toe monochromatic look is sure to turn heads. For a standout moment, try a silver metallic moto trucker jacket from Michael Kors or an abstract printed trench from Alfani. The modern utility trend also offers new twists on menswear favorites. A military jacket from Levi’s is an effortlessly cool take on the trend, while a head-to-toe wine-colored camo suit from I.N.C. International Concepts is the ultimate statement.

Fall Beauty

Embrace your fearless self this fall and don’t be afraid to play with color! Bold and bright eyes are the hottest beauty trend this season. Pack on the pigment with Anastasia Beverly Hills x Jackie Aina Palette or clean beauty brand PÜR’s Barbie Endless Possibilities Pressed Pigments Palette. Use the same shade on the lower lash line to amp up the wow factor! On days where you want to up the ante but don’t have the time, try the season’s hottest lip trend, the flame lip. It’s great to wear on its own and make a chic bold statement. Channel your inner French girl with Dior Rouge Dior Lipstick in 080 Red Smile or Chanel Rouge Allure Liquid Powder in 954 Radical. This modern twist on the classic red lip brings orange hues out to play.

Macy’s incredible fall assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel remarkable. Skincare by concern, $18-$229 (Photo: Business Wire)

The transition into the colder months also brings on new skincare needs and regimens. Macy’s has made the task of finding what works best for all skin types easy by offering skincare solutions by concern. Whether it’s dryness, dullness, anti-aging, oily skin, dark circles or acne, find the right products to target and remedy issues and help you put your best face forward. Go to a local store or visit our online Beauty Hub to get pro tips and curated product recommendations that’ll keep you confident and radiant in your skin this fall.

Fall Home and Entertaining

Macy’s incredible fall assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel remarkable. Martha Stewart Collection quilt, $200 (Photo: Business Wire)

Live La Dolce Vita this fall with pieces designed with the simplicity and craftsmanship of the Italian lifestyle in mind. Tuscan tile-inspired decals and olive branch embossing bring depth to plate settings, quilts and serveware. Terracotta hues, rich blues and vibrant yellows breathe life and authenticity into home decor. Martha Stewart Collection serveware and textiles bring the richness and comfort of the Old World countryside right to your home. Inspired by family-style culture, highlight your hosting skills with an olivewood Lazy Susan or marble wine and cheese pieces from Thirstystone. Set out a cheese board, equipped with a built-in slicer for easy self-serving, or keep guests’ wine at temperature all evening with a sleek marbled wine chiller. Achieve the peak Italian lifestyle by recreating the perfect espresso with coffee and espresso machines from Brim and Nespresso. Made for countertop convenience, these modern appliances will transport you to a café in Milan.

New In-Store and on macys.com

Lots of newness is in store this autumn, beginning with the recent launch of Mango Woman in select Macy’s stores and on macys.com. The chic assortment from the Spain-based label includes womenswear and accessories, with inspiration reflecting the essence of Mediterranean style with a contemporary twist.

Macy’s has also partnered with thredUP, the world’s largest fashion resale marketplace, on a pilot program to create a secondhand shopping experience in select Macy’s stores. Millions of consumers use thredUP to sell clothes they no longer wear and buy vetted secondhand apparel; now Macy’s will add a selection of those high quality secondhand products to 40 stores, allowing customers to discover the thrill of the thrift with great deals on the new-to-you brands and constant new arrivals.

Exciting launches are also hitting the menswear floor in select stores and on macys.com, like a created for Macy’s capsule of Beatles apparel. These tees and fleeces celebrate the 50th anniversary of the legendary “Abbey Road” album.

Macy’s will also be commemorating another Hollywood icon with the exclusive Barbour International Steve McQueen Collection. McQueen was one of the British brand’s most famous fans since wearing their designs in the 1964 ISDT (International Six Days Trial) in East Germany, and the collection pays homage to his classic Americana style.

Macy’s Watch Drop program is returning this fall, with 25 exclusive, limited-edition men’s, women’s and unisex watches. These special timepieces will drop online at macys.com/watchdrop in three waves on September 10, September 24 and October 15.

Discover School of Style

School is back in session at STORY at Macy’s, the always changing “store to explore” inside 36 Macy’s locations nationwide. This semester, expressing personal style is the top major during STORY’s third experiential concept – School of Style STORY. Opening September 12 and running through October 24, the STORY at Macy’s campus is the place to discover and master your own unique flair. The course catalogue features options like adding timeless basics to your wardrobe in Trend Equations 101 to Studio Art 4U, where a blank canvas can be transformed into a masterpiece. The fall class can also hit the stacks of the Style Library to learn how to enhance their home and life on the go. With a host of electives focused on styling sessions and customization workshops, the School of Style class of 2019 will be prepped to conquer the fall fashion scene and graduate with honors.

Wrangler® Brings Iconic Designs to Fred Segal Sunset With Capsule Collection

Immersive Wrangler Pop-Up Experience At Fred Segal La Will Explore Archival Pieces From 1919, The 60s, 70s And 80s.

Wrangler®, a global icon in jeanswear and casual apparel, took over the pop up at Fred Segal Sunset (California) to present a modern day, immersive interpretation of four of the brand’s pivotal points in history. The six-week long Wrangler Pop Up Experience at iconic, experiential retailer Fred Segal’s flagship location, located at 8500 Sunset Boulevard in Los Angeles, opened to the public on Sept. 7.

The limited-edition Wrangler collection for men and women celebrates the legacy that defines the brand today, pulling straight from the brand’s archives and taking cue from distinctive eras that testify to its cultural influence as a whole. Further tapping into the brand’s heritage, many of the products were handmade at the Wrangler Service Supply Center incorporating denim from Cone Mills, which is headquartered in its hometown of Greensboro, N.C.

This archive-inspired capsule, “Bluebell 1919,” celebrates the foundation of the Wrangler brand – from the laborers who wore its first coveralls to the talented tradespeople who made them. (Photo: Business Wire)

Wrangler and Fred Segal have both held significant roles in the history of fashion for decades,” said Tom Waldron, global brand president at Wrangler. “As Wrangler evolves in front of a global audience, we embrace the opportunity to bring new experiences to consumers that allow us to stay true to our heritage, but show an unexpected and fresh twist.

Every design in this collection, “War & Peace,” captures a monumental moment in time – one longing for change. Bold, rebellious pieces are complemented by fun and carefree tiedye for a juxtaposition of two attitudes. (Photo: Business Wire)

The featured era will rotate every few weeks, highlighting one-of-a-kind pieces inspired by each decade’s attitude. The three additional eras, along with foundational product in vintage-inspired denim washes and T-shirts, will also be featured in the space throughout the duration of the pop-up.

  • 1919: Wrangler can trace its roots back to the emerging textile mills of Greensboro, where the Blue Bell Overall Company was born. This archive-inspired capsule, “Bluebell 1919,” celebrates the foundation of the Wrangler brand – from the laborers who wore its first coveralls to the talented tradespeople who made them. Authentic Blue Bell patches can be seen on workwear-inspired jackets and coveralls that have been updated as stylish wardrobe essentials.
  • 1960s: As one of the most culturally complex periods in recent past, the Sixties were simultaneously unpredictable and pervaded by infectious optimism. It was during this decade that Wrangler became the definitive brand of youth culture, with garments worn by revolutionaries, riders, and rock stars alike. Every design in this collection, “War & Peace,” captures a monumental moment in time – one longing for change. Bold, rebellious pieces are complemented by fun and carefree tiedye for a juxtaposition of two attitudes.
  • 1970s: Empowered by the appeal of protest and the promise of progress, the Seventies was a decade defined by bold experimentation. This psychedelic age introduced a new cultural landscape, which frequently blurred the lines between art, fashion, and music. Flirty flares, hypnotic patterns, and colorful prints from this capsule, “Psychedelic,” highlight the exhilarating sound and style of the extraordinary disco era.
  • 1980s: With an attitude impacted by the pulse of pop culture, the Eighties ushered in an era where style reigned supreme. Wrangler answered the call of this legendary decade in denim with front-row seats at top racetracks, leading the racing craze with booty shorts, graphic tees, and the Wrangler Jeans Machine. The “Racing” collection pays tribute to Wrangler’s ties to racing and the fashions of this time in history.

Fred Segal opened its doors in 1961, debuting fashion denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. A unique retailer that offers an effortless, lifestyle experience inspired by the free-spirited style of Los Angeles, Fred Segal has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades.

Fred Segal is a place of invention and reinvention, for the best brands in the world,” said John Frierson, president of Fred Segal. “We love the references to Wrangler’s incredible heritage story in this experiential pop up, but we’re also excited to launch these exclusive new products that are highly relevant right now.”

Today, Fred Segal, which is owned by Global Icons, offers a curated and refreshing selection of new brands together with food and pop culture experiences. In addition to its flagship location on Sunset Blvd. in West Hollywood, CA, the brand has expanded to Los Angeles International Airport’s International Terminal, Malibu Village and has opened stores in Europe & Asia including Taipei, Zurich, Basel, Bern and Lausanne. FredSegal.com and on Instagram @FredSegal.

To complete the pop up experience, guests can grab a selfie next to a custom Wrangler Indian Bobber Scout and pose in front of the large Wrangler logo that changes with each decade.

The Wrangler capsule collection apparel will be available in-store exclusively at Fred Segal Sunset for a limited time, with select pieces available online. An exclusive launch party will be held Sept. 19 for influencers and media to experience the first featured era – the 70s.

Publishing Giant Condé Nast Announces New Global Leadership Structure

U.S./New York-based Condé Nast and London-based Condé Nast International Are Integrated as One Global Team. New Consumer Marketing Function to Bring Focus on Direct-to-Consumer Efforts With Unified Commercial Team to Better Serve Global Clients’ Holistic Needs

New Leadership Structure is Expected to Help Further Turn the Financial Ship Around As Company Moves Beyond Closing and Selling Off Magazine Titles, Layoffs and Consolidation of Workforce Across All Titles

Long expected, Condé Nast yesterday appointed a new global leadership team designed to accelerate the company’s evolution into a 21st-century media company. The new organizational structure, which combines Condé Nast and Condé Nast International into a unified global team, was created with several guiding principles in mind, including the preservation of local editorial voice and authority, an enhanced focus on the consumer, unification of the company’s ad and commercial sales functions to reflect clients’ local and global needs and the development of new ways to share capabilities and best practices across the company.

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair, and Wired, among many others. The company’s award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in London and New York and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K., and the U.S., with local license partners across the globe. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality.

One of my top priorities has been to define our organizational structure so that we can take full advantage of our unique growth opportunities and exceptional content around the world,” said the recently-appointed CEO of Condé Nast, RogerLynchI’m confident that our new global structure will better enable us to collaborate across teams and markets and, ultimately, deliver unparalleled experiences for our consumers and clients.

The new structure is as follows:

Global Content Functions:: Anna Wintour, U.S. Artistic Director, Editor-in-Chief of Vogue U.S. and (newly-appointed) Global Content Advisor, will continue in her role as U.S. Artistic Director and Editor-in-Chief of Vogue U.S., and will add Global Content Advisor and oversight of Vogue International to her responsibilities. In her expanded role, Wintour will advise the executive leadership team on global content opportunities and act as a resource to editors-in-chief and editorial talent worldwide.

Oren Katzeff, President of Condé Nast Entertainment (CNE), will expand the company’s digital video, film and television operations to create best-in-class video content experiences for audiences worldwide. The company has been increasing its focus on video content and currently generates 1.1 billion video views per month. Under Oren’s leadership, CNE will now be the core of our global network of video teams, supporting the growth of our video businesses in all markets.

David Remnick, Editor-in-Chief of The New Yorker, will also continue to report directly to Lynch.

Global Operations Organization: Wolfgang Blau, President, International & Chief Operating Officer will oversee all non-U.S. markets, as well as selected global strategic functions, including Product & Technology, Data, Licensing, Global Editorial Operations, Business Development, and Delivery & Business Transformation. This organization will ensure day-to-day operational excellence and capability sharing across the business.

Global Commercial Organization: Pamela Drucker Mann, Global Chief Revenue Officer & President, U.S. Revenue, will lead a new global revenue organization that brings together the company’s U.S. and international ad sales, creative and agency, B2B marketing and client service capabilities. Jamie Jouning, promoted to Chief Client Officer, will report to Drucker Mann and oversee key global accounts, multi-market deals, and central digital ad operations. Drucker Mann will define ad sales and ad product strategies globally, and work closely with Jamie and the central team and commercial leads in the company’s worldwide markets to drive overall ad, agency, and B2B revenue and share best practices.

Consumer Marketing Organization: Condé Nast is creating a new consumer marketing organization that will be led by a Chief Marketing Officer (CMO) and will bring added focus to the company’s direct-to-consumer efforts. As the company expands its consumer offerings, this team will be charged with developing best-in-class capabilities and consistency across consumer experiences on every platform. The team will also be responsible for consumer revenue, with a core focus on subscriptions and memberships. In addition, the team will have responsibility for global brand management, consumer research, and insights and global audience development, ensuring a data-driven approach to the company’s efforts. The search for a CMO to lead this new organization will begin immediately.

Corporate Functions: The company is also globalizing its three corporate functions to leverage skills, expertise and standardize processes and best practices: People, Finance and Communications. The company will begin an immediate search and selection process for these and other open roles. Until new leaders are identified, teams will maintain their existing reporting lines and responsibilities.

We’re bringing added focus to our direct-to-consumer efforts and will build a new consumer marketing function that will be charged with developing best-in-class subscription and membership capabilities, and maintaining the authenticity of our iconic global brands,” Lynch continued. “And by transforming our sales organization into a unified global team, Condé Nast will be better positioned to serve the holistic needs of our clients around the world and make it easier for them to do business with us.

The new structure and appointments take effect immediately.

Target Celebrates 20 Years Of Collaborations With Designers

The Retailer Commemorates 20 Years Of Great Designs Accessible To All Audiences With A Limited Edition Anniversary Collection

This fall, Target Corporation celebrates the 20th anniversary of its first collaboration with a designer, a bold initiative that has continued to differentiate this great chain as a provider of Fashionable and affordable designs. This project, which began with renowned architect Michael Graves in 1999, has resulted in more than 175 collaborations with designers in the last two decades.

Photo provided by Target

To celebrate this anniversary, Target will relaunch almost 300 original and emblematic articles from 20 collaborations with past designers. This limited edition collection includes clothing, accessories, home decor and kitchenware. The Anniversary Collection will be available, while supplies last, until September 14 at all Target stores and on Target.com, with prices ranging from $ 7 to $ 160. Designers’ collections and items will vary between stores and customers can purchase up to five items per size and color. Customers can visit Target.com when the catalog is available to properly plan their visits. To underline Target’s commitment to inclusion, all women’s fashion will come with expanded size.

Target’s Anniversary Collection logo

Design has always been part of Target’s DNA. From our stores and the products we create, to the collaborations we establish, our commitment to affordable designs differentiates Target and is one of the reasons why customers enjoy shopping with us, “said Rick Gomez , executive vice president and digital and marketing director of Target. “Our marketing campaign will celebrate the inclusive nature of Target’s designs, and will include a book and documentary to highlight Target’s impact on the retail sector and the lives of our customers by making large designs available to all audiences.” .

Michael Graves

On the occasion of this event, Target has turned to its archives to offer its customers a limited edition collection with 20 of its collaborations with past designers, which incldes the following:

John Derian
  • Michael Graves (1999-2013)
  • Philippe Starck (2002)
  • Stephen Sprouse (2002)
  • Isaac Mizrahi (2003-2009)
  • Erin Fetherston (2007)
  • Proenza Schouler (2007)
  • Thakoon (2008)
  • John Derian (2008, 2010)
  • Anna Sui (2009)
  • Rodarte (2009)
  • Stephen Burrows (2010)
  • Zac Posen (2010)
  • Harajuku Mini (2011-2012)
  • Missoni (2011)
  • Jason Wu (2012)
  • Phillip Lim (2013)
  • Altuzarra (2014)
  • Lilly Pulitzer (2015)
  • Marimekko (2016)
  • Hunter (2018)
Stehen Sprouse

Target has forever changed the retail scenario by doing what was believed impossible, offering great designs at an incredible price. This anniversary celebrates our extensive design history and the wide variety of collaborations we have offered to our customers over the past 20 years “said Mark Tritton , executive vice president and director of Marketing for Target. “All the collaborations have contributed something special and exciting to our clients and, with 20 years behind us, we can say that this is only the beginning. We hope to continue offering our clients more incredible, inspiring and affordable designs, and increase the presence of Target every day.

Hunter

In addition to the launch of Target’s Anniversary Collection, Rizzoli, an editorial known for its extensive catalog of books of great quality and beauty, will publish a book that gathers Target’s rich design history, with comments from designers and followers of the collaborations of the retailer, which will be available from Tuesday, September 3.

MANHATTAN, NY, U.S.A, JULY 15, 2014 Joseph Altuzarra is seen with his sketches, inspiration, and fashion design samples that he created for Target, during a meeting to go over the work and ads with the Target advertising team and Spring Studios, at Spring Studios offices in Manhattan, NY. 7/15/2014 Photo by ©Jennifer S. Altman

Target has also recruited RadicalMedia, a producing partner, to create a documentary that will be released this fall and that closely analyzes how Target’s innovative approach to affordable designs has forever changed the retail sector.

Lily Pulitzer

The documentary includes the testimony of people who have played a key role in the collaborations of the retailer, both with emerging brands and designers, as well as with others already consolidated.

2018 Holiday Gift Guide: Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Look to Lands’ End for a social, snuggable, shoppable and smart holiday seasonLands End Heritage Logo

There are gifts, and then there are gifts from Lands’ End. Each item is thoughtfully designed, meticulously crafted and made-to-order with ease so that the gift giver and recipient alike can experience the delight of quality, the heart of five-star customer service and the integrity of a company that cares. Lands’ End today unveils its 2018 Holiday and Christmas Collection filled with something special for everyone on the list. The complete collection can be found in the Holiday Shop at landsend.com.

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With its new Scientific Warmth Ratings Guide Families on Outerwear Choices, Lands’ End Offers a Coat for Every Level of Warmth this holiday season

There’s a quality at Lands’ End that permeates everything we do. From our designers to the pickers and packers in the warehouse, we carry with us the heart of first-rate customer service. We strive to make the holiday season easier for busy families with quality gifts that they’ll be proud to present,” said Gill Hong, EVP, chief merchant and head of international at Lands’ End.

Lands’ End offers timeless, classic style and is a part of many family traditions with gifts such as fine cashmere sweaters and our handstitched, personalized Needlepoint Stockings. But we’re also modern, with gift ideas that are social media friendly, easy to shop and heartwarming during this busy season, making Lands’ End the smart stop for all our customers’ holiday shopping.”

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Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Social Snapshots

‘Tis the season for sharing memorable moments on social media. Soon, pages and profiles will be lit up with holiday scenes including favorite gift ideas. Lands’ End offers gifts ideas for social media mavens that will look great when scrolling on smartphones and tablets.Hol_hires_1

For a primo family photo “op,” family Christmas pajamas in the same Rich Red Multi Plaid will look fantastic for the Christmas day around-the-tree shots. Kids’ graphic tees in holiday themes including snowflakes, a Christmas tree and snow plows bring personality to holiday baking pics. For outdoor snow play shots, consider colorful down coats and jackets with faux fur trim around the hood along with vivid, cold-weather accessories including the Fair Isle Stripe Scarf, Beanie Hat and Convertible Mittens. Buffalo Check in red and navy can be seen throughout the Lands’ End gift collections in sweaters, wraps, slippers, accessories and more. This pattern stands out in just about any photo and brings the holiday spirit. Felt Animal Slippers for women with delightful creatures such as a sheep, polar bears, and even a cow will pop on the page when shown photographed alongside the Kids Critter Slippers with a snowman, a penguin and more.

Even the family dog has a place at Lands’ End. Look for a complete collection of dog vests, dog beds, collars, leashes and even dog treats and a new Pup Tent at Lands’ End. Since pets are special, plus make the most adorable photos, customers are encouraged to tag their dog sporting the latest looks from Lands’ End with #LandsEndPets. Continue reading

Ben & Jerry’s Annual Free Cone Day Celebration Is Back

Spoons at the ready, Free Cone Day is back! On April 10th, Ben & Jerry’s 40th Free Cone Day arrives and as always, YOU are invited to celebrate.

Imagine waking up to a day of endless ice cream … plus unlimited chunks and swirls. It must be Free Cone Day 2018. Free scoops of Ben & Jerry’s euphoric ice cream, packed with chunks and swirls, will be offered at Scoop Shops around the country.

Ben and Jerrys Cherry Garcia

Ben and Jerrys Cherry Garcia: Ben & Jerry’s annual Free Cone Day is April 10, 2018.

Ice cream lovers will be able to choose a longtime favorite like Cookie Dough or dig their spoons into something completely new. Your appetite is the only limit to the number of times you can get back in line. Dreamy right?

Ben and Jerrys Cup Or Cone

Cup or cone, It’s your choice on Free Cone Day, April 10.

Okay, so this celebration is hardly a surprise … the company’s first Free Cone Day was way back in 1979. Back then, it was highly unusual for a company to share, rather than sell, its product, but Ben and Jerry wanted to thank their dedicated, ice cream loving community for helping them get through their first year. These days Ben & Jerry’s hands out more than one million free scoops of ice cream across the world each April.

Ben and Jerrys Over The Counter

Ben and Jerrys Over The Counter: Choose your favorite flavor or try something completely new. It’s your choice on Ben & Jerry’s Free Cone Day, April 10, 2018

We believe in having fun, and in thanking our fans with free ice cream as each year goes by,” said Ben & Jerry’s CEO Jostein Solheim. “To us, it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them!

To be part of the euphoria and to find a participating Scoop Shop in your area, visit www.BenJerry.com.

L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

Locci-Truck-Map Infographic

Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck