Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

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Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

Gap Pays Homage To The Past And Celebrates Emerging Talent With Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell

Gap announces the launch of a limited-edition collection – the ’90’s Archive Re-Issue – for men and women featuring iconic styles from the ’90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

The design team came up with the idea for the collection after multiple visits to gapGap’s on-site archives studio in New York where the company houses key fashions from all of the brands spanning the course of the company’s 46-year history. After pouring through racks and racks of some of the brand’s most beloved styles, the team realized that so many key ’90’s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.

To launch the collection, Gap collaborated with director Kevin Calero to create Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ’90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap‘ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ’90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love‘ by Color me Badd, ‘Generation Gap‘ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

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Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

This reissue is a true homage to some of their customers’ favorite ’90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.

We were determined to replicate the same color and washes of the original denim pieces from the ’90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right,” said Natalie Nelson, Wash Manager of Gap’s denim design. Continue reading

Just In Time For The Valentine’s Day Shopping Season, The New Luxe Rodeo Drive Hotel Brings Final Shopping Amenity To Rodeo Drive

Rodeo Drive Curbside Valet Parking Ushered in in Grand Style and Now Available for Beverly Hills Guests and Shoppers

New Valet Offering Enhances Luxe Rodeo Drive Hotel’s Arrival Experience As the Only Hotel on the World-Famous Shopping Street

Luxe Rodeo Drive Hotel announced today in partnership with the Rodeo Drive Committee and the City of Beverly Hills that curbside valet parking has officially arrived at the legendary shopping street. Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is an exceptional destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed drive. (For more information about Rodeo Drive, please visit www.rodeodrive-bh.com and follow us on Instagram at @RodeoDrive. #OnlyOnRodeo)

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Left to Right: Regional General Manager of Luxe Hotels, Adam Sydenham, Chairman and Founder of Luxe Hotels, Efrem Harkham and Beverly Hills Mayor, John Mirisch, welcome curbside valet to Rodeo Drive. (Photo: Business Wire)

Starting today, the first-ever street level valet service in Rodeo Drive’s history arrives just in time for the Valentine’s Day shopping season. Hotel guests and Rodeo Drive visitors alike will experience a grand sense of arrival to the world-famous shopping destination. Located in front of Luxe Rodeo Drive Hotel’s iconic address, 360 N. Rodeo Drive, the street’s new valet amenity will be available for hotel guests of the property and is also open to the street’s shopping visitors, ensuring a luxurious experience that only Rodeo Drive can deliver.

The flagship of the Luxe Hotels brand, Luxe Rodeo Drive Hotel boasts the luxe_logodistinction of being the only hotel located on the world-famous street, Rodeo Drive, known globally for its high-end designer boutiques and the glamor of Beverly Hills. Set amongst couture fashion houses and restaurants, it is the ideal choice for guests seeking a glamorous backdrop for virtually any Los Angeles or Beverly Hills experience. The hotel gives guests a sense of being in a private club, with exclusive access available only to guests staying in the hotel. The 88-guestroom hotel conveys a stylish blend of the relaxed Southern California spirit and the elegance of Beverly Hills. The Luxe Club on Rodeo lounge offers a tasting room and bar offerings in a social club “members only” ambiance. It is a place like none other where guests can relax, gather and converse over a fine selection of beer, wines and spirits and delectable bites. The hotel’s wrap-around penthouse terrace and open rooftop deck is the only space in the hotel accessible to the public and is an ideal spot for hosting functions with spectacular views. It is the only rooftop available on the legendary street. (Luxe Rodeo Drive Hotel, www.luxerodeo.com is a brand of Harkham Hospitality, Inc.) Continue reading

Yellow Tail Becomes First Wine Brand To Advertise On The Super Bowl In Nearly 40 Years

New Marketing Campaign to Debut During Super Bowl LI

Since arriving on the scene in 2001, [ yellow tail ] has changed the way people think about and consume wine. With its innovative packaging featuring a kangaroo in the center of the label and various brightly-colored bars to distinguish grape varietals, [ yellow tail ] immediately stood out on store shelves and helped introduce America to the concept that wine can be accessible and approachable. It was a game-changer: for the first time, people could get high-quality wines for less than $10. Consumer response was incredible and [ yellow tail ] made history as it grew to eight million cases in a matter of five years.

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[ yellow tail ] is the first wine to advertise on the Super Bowl in nearly 40 years.

The new marketing campaign, which makes its official debut on Sunday, February 5 during Super Bowl LI showcases the fun side of wine. It conveys that [ yellow tail ] is as comfortable at a barbecue as it is a more sophisticated party where wine is typically served.

Today, [ yellow tail ] continues to break wine conventions and will become the first wine brand in nearly 40 years to advertise during the Super Bowl. The brand will kick off a new, multi-year marketing campaign with a 30-second spot that will air in the first half of the game in all major markets. The new campaign, [ let’s yellow tail ] introduces fans to the brand’s first-ever spokesperson, ‘Yellow Tail Guy’. Along with his trusty sidekick, ‘Roo’ – a friendly Australian kangaroo – the brand’s laid-back Australian personality comes to life, embodying the spirit of the brand and bringing the fun whenever a bottle of [ yellow tail ] is opened. The ads convey a message that wine is approachable – saying goodbye to wine rules – and meant to be enjoyed at any fun, casual occasion that’s appropriate for alcoholic beverages. Continue reading

United Polaris “Now Arriving” at Saks Fifth Avenue’s Iconic New York City Windows

New Window Display Showcases United Airlines’s New International Premium Cabin Travel Experience

United Airlines and Saks Fifth Avenue unveiled a United Polaris-themed takeover of the windows in the luxury retailer’s flagship store on Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite. The United Polaris themed windows will be on display until Jan. 22, 2017.

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Exterior Facade of Saks Fifth Avenue in New York City

United will begin rolling out the United Polaris seat on its Boeing 777-300ER fleet this quarter and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits. The first of nine United Polaris lounges is now open at Chicago O’Hare International Airport, with the remaining opening this year and next.

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United Polaris business class takes over the windows at Saks Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris business class experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite.

We designed these windows to give passersby the feeling that they are actually walking through the luxurious United Polaris cabin,” said Mark Briggs, executive vice president, creative, Saks Fifth Avenue. “The attention to detail throughout the installation is impressive, from the real United Polaris seats and Saks bedding to the United flight attendant uniforms and Saks’ signature fashion represented by the season’s top ready-to-wear resort looks.”

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United Polaris business class takes over the windows at Saks Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris business class experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite.

Saks Fifth Avenue is part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and www.saks.com, the company’s online store. Continue reading

Greater Fort Lauderdale Convention & Visitors Bureau Launches World’s First Travel Marketing Campaign To Feature Transgender Models

Groundbreaking Multi-Audience Advertising Campaign Launching In Mainstream and LGBT Media

The Greater Fort Lauderdale Convention & Visitors Bureau will launch a new global marketing and advertising campaign on January 9th featuring three transgender models, and will become the world’s first destination to use transgender models in mainstream destination advertising. Greater Fort Lauderdale‘s campaign, which also features straight, gay and lesbian models, follows the destination’s long and storied history in LGBTQ marketing and is directed at a largely millennial and younger mind-set audience to showcase the destination’s image as an authentic, diverse and inclusive brand.Greater Fort Lauderdale Convention and Visitors Bureau Logo

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.sunny-org_hero-2

The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets such as New York TimesT Magazine, USA Today Travel Magazine, Passport, ManAboutWorld as well as on Spotify, Pandora, Hulu and in the destination’s collateral, website and e-blasts.

The campaign had an early premiere in New York City on December 31, 2016 and January 1, 2017 with a Times Square billboard video featuring Isabella Santiago, a Venezuelan model and 2014 Miss World Transgender. Viewed by millions, the video formed the backdrop to New York City’s famous New Year’s Eve ball drop. Campaign imagery was shot throughout Greater Fort Lauderdale/Broward County, capturing a “beach and beyond” showcase of some of the destination’s most popular areas, including Fort Lauderdale Beach, Hallandale Beach, Deerfield Beach and Wilton Manors.

Using Trans models in our mainstream campaign says who we are as a destination; cosmopolitan, edgy, diverse, inclusive, authentic and accepting,” said Richard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale Convention & Visitors Bureau. “We are the only destination in the world that is using Trans people in mainstream marketing initiatives. That is a huge statement in itself highlighting this destination’s commitment to diversity, inclusion and equality. We want all travelers that visit our destination to be free to be themselves, to be free to be accepted, and most of all to be safe and respected.

Greater Fort Lauderdale recently celebrated another destination first: in December, they were the first CVB to launch a 24/7 digital TV network – “Hello Sunny TV” – highlighting the destination’s growing appeal to affluent and millennial travelers. The Hello Sunny TV network will include a weekly live show planned to launch in early 2017 which will preview the upcoming week’s events and activities, as well as a dining segment and spotlight on the people and personalities behind Greater Fort Lauderdale. Hello Sunny TV and Greater Fort Lauderdale‘s new advertising campaign were developed by the CVB’s advertising agency, Starmark International.

I’m proud that we continue to be a leader in marketing innovation,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.We’ve established a popular and highly recognized destination brand presence that reflects the authentic experiences that people today, regardless of age, gender, religion or race, seek when they travel.”100 Continue reading

Now Taking Reservations: Hilton Bali Resort Welcomes Guests in the Heart of Nusa Dua

Hilton Hotels & Resorts Debuts in Bali with Stunning Cliff-Top Getaway

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Hilton Bali Resort Aerial View

Hilton Hotels & Resorts has announced the opening of Hilton Bali Resort, which joins 130 distinguished resort properties across the Hilton portfolio located in some of the world’s most sought-after destinations. Designed for travelers seeking relaxation and rejuvenation, Hilton Bali Resort (located at Jalan Raya Nusa Dua Selatan, Bali, Indonesia) brings breathtaking views, extensive recreation facilities and magnificent event space to the Nusa Dua Beach enclave on Bali’s southern peninsula.

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Hilton Bali Resort Pool Aerial View

Hilton Bali Resort is a significant addition to our flagship brand portfolio, bringing Hilton Hotels & Resorts’ renowned hospitality to one of the world’s premier island destinations,” said Sean Wooden, vice president, brand management, Asia Pacific, Hilton. “Hilton continues to deliver world-class service and product innovations that meet the changing needs of discerning travelers and Hilton Bali Resort is well positioned to deliver exceptional experiences to every guest, every time.

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HiltonBali Resort Hotel Front Desk Lobby

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Hilton Bali Resort Lobby Bar

Hilton Bali Resort is situated atop a 40-meter cliff in the prestigious Nusa Dua area of Bali’s southern peninsula. Hilton Bali Resort is set within a lush 28-acre compound. Each of its 389 guest rooms and suites combine modern amenities with local Balinese charm and feature private balconies and terraces overlooking the Indian Ocean or the hotel gardens. Guests may also choose to stay in one of 19 exclusive villas which feature a private plunge pool, gazebo, separate living area, round-the-clock butler service and access to the private Nusa Dua Villa Lounge, or an Executive Room, which has access to the Executive Lounge. Hilton Bali Resort’s extensive recreational facilities boast four interconnecting swimming pools including an adult-only pool, a sand lagoon, a 30-meter waterslide and a Jungle Kid’s Club with indoor and outdoor playgrounds, and a 360-degree observation deck. In addition, guests may enjoy a sun deck, sauna, hot tub and gym, as well as a Mandara Spa, three indoor tennis courts and a retail outlet.

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Hilton Bali Resort’s Kupu-Kupu Amphitheater

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Hilton Bali Resort Executive Lounge

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Hilton Bali Resort’s Multi-Funtion Banquet Room

While offering direct access to one of the most picturesque beaches on the island, the property is also within 1.3 kilometers of the 18-hole Bali National Golf Course and various watersports centers, and 3.7 kilometers from the Bali Nusa Dua Convention Center. Ngurah Rai International Airport and the Kuta shopping district are also approximately 15 kilometers from the hotel via the Mandara toll road.

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Nusa Dua One Bedroom Villa

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Nusa Dua One Bedroom Villa

Hilton Bali Resort is a testament to the confidence we have in this stunning resort destination and our deep commitment to serving the burgeoning market of Indonesia. This opening marks our fifth property in Indonesia and third in Bali alongside Conrad Bali and Hilton Garden Inn Bali – Ngurah Rai Airport,” said William Costley, vice president, operations, South East Asia & India, Hilton. “The location makes the hotel a great base for travelers visiting Bali, and positions us well to capture opportunities from Bali’s rising inbound and domestic tourism.” Continue reading