Macy’s Flower Show®2017 Presents Carnival

Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago, and San Francisco

Sunday, March 26 – Sunday, April 9, 2017

Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.

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Macy’s Flower Show presents Carnival, a floral spectacle blooming from March 26 through April 9 in New York City, Chicago and San Francisco (Photo: Business Wire)

As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns, and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.

At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads, and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.macyflowerlogo

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns, and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.

The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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New York & Company Launches Customer-Inspired Capsule Collections

The #IAmNYandCo Campaign Launched Online and in Atlanta Stores on February 22nd

Specialty women’s apparel chain, New York & Company, Inc. has announced the launch of collections inspired by customers. These collections will derive inspiration directly from New York & Company’s most loyal shoppers to create diverse styles that attest to the brand’s dedication to empowering women.

The first collection of this kind is inspired by long-time New York & Company customer, Dr. Roblena E Walker. Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years. Since her first purchase of white-washed boot cut jeans, Walker has believed in the clothing and the brand. “The thing I love most about this brand is that the pieces are more than just clothes – it’s a way of life. I am New York & Company,” Walker expresses. “When I slip on a beautiful dress and statement necklace, I can conquer any obstacle I may encounter. More importantly, I immediately obtain a huge boost in confidence that further positions me to empower other women.”

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Dr. Roblena E Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years and the inspiration for New York & Company’s first Customer-Inspired Capsule Collection.

Walker stars in the brand’s newest campaign, where she styles each look herself. “It’s always exciting to see how our clients style each piece in their own way,” states Greg Scott, CEO of New York & Company. “We will continue turning to them for inspiration while in doing so, #IAmNYandCo will give women who share a love for fashion a chance to inspire each other.”NYCo logo and web

To celebrate, New York & Company is hosting in-store launch parties for Walker in her hometown of Atlanta, GA on February 24th and 25th at Cumberland Mall and The Shoppes at Webb Gin, respectively. The capsule collection will consist of 9 styles, which is now available online and in select Atlanta stores.

“Taking it to the Street,” Americana Manhasset Releases Its 2017 Spring Campaign Fashion Lookbook & Video

This month Americana Manhasset debuts its full-color 64-page Spring Fashion book entitled, “Taking it to the Street.” Spring ready-to-wear, accessories and jewelry from the most coveted brands in the world are captured in a high-style picture book starring top runway models Grace Hartzel and William Los.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Bottega Veneta

Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion, and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Louis Vuitton

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Zimmerman

Photographed, produced and styled by Laspata DeCaro, the campaign was shot throughout Los Angeles, from the skate parks of Venice Beach and the gritty sidewalks of downtown LA to the bougainvillea-lined boulevards of Santa Monica and the fringes of the Hollywood Hills.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Burberry

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Retail News: Nordstrom Is Nation’s Favorite Fashion Retailer, New Market Force Study Finds

Annual Retail Study Also Uncovers Top Shoe Brands, And Trends In Consumer Confidence, Wearables And E-Commerce

Nordstrom’s fan base is as fervent as ever. For the fifth time in a row, Nordstrom ranked as the nation’s favorite fashion retailer in an annual retail industry study conducted by Market Force Information (Market Force). Market Force polled over 10,000 consumers for the study, which ranks top fashion retailers, reveals retail technology trends and looks at spending plans and habits.

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Market Force Information (Market Force) logo

The survey was conducted online in December 2016 across the United States. There was an overall pool of 10,714 respondents covering all four U.S. Census regions. Within the survey pool, 7,241 reported shopping for fashion at a favorite retailer within the past 90 days, and 5,494 reported shopping for shoes within the past six months. There was a broad spectrum of income levels, with 54% indicating incomes of over $50,000 a year. Respondents’ ages ranged from 18 to over 65. Approximately 75% were women and 25% were men. For the rankings, Market Force asked participants to rate their customer satisfaction with their most recent fashion retailer experience, and their likelihood to refer the brand to others. The results were averaged to attain a Composite Loyalty Score. Only retailers with at least 100 locations were included.

Dillard’s and T.J. Maxx Climb Higher in Rankings

Nordstrom, which has built a reputation for incomparable customer service, ranked first among the retailers studied with a score of 64%, up 6% from 2016. Dillard’s made even larger strides from last year, gaining 16% percentage points to rank second with 54%, and was closely trailed by off-price retailer T.J. Maxx, which earned a 53% score. Ann Taylor and Nordstrom Rack landed in the top of the rankings, after not making the cut last year, tying with Kohl’s for fourth place. [See Graph 1].

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Graph 1 – 2017 Fashion Retailer Rankings

Nordstrom Top for Value, Dillard’s for Creating Full Looks

In the attributes that set one retailer apart from the others, Nordstrom, Ann Taylor and Dillard’s all performed exceedingly well. Overall-winner Nordstrom ranked first for value, atmosphere, and ease of finding items, while Dillard’s took the No. 1 spots for creating a look and finding correct sizes. Ann Taylor landed in the top three in all of these categories. T.J. Maxx and Ross were called out for merchandise selection, and American Eagle has the fastest checkout speeds. [See Graphs 2 and 3].

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Graph 2 – Rankings by Attributes

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Graph 3 – Rankings by Attributes

Sizing up Sales Support

Despite the fact that sales assistance is shown to boost satisfaction and sales, less than half (42%) of consumers report being helped by an associate during their last shopping trip. Lane Bryant’s and Nordstrom’s associates assisted customers most often, while Target and T.J. Maxx shoppers received the least help. [See Graph 4].graph-4-sales-associate-effectiveness-by-retailer

Sales associates are the front-line representatives for retailers, and how they engage with customers can make or break the shopping experience and impact sales,” said Cheryl Flink, chief strategy officer for Market Force Information. “The research shows that 90% of customers who were assisted by a sales associate bought something. When customers were not assisted, only 82% made a purchase. That 8% difference in conversion rate is a key reason why fashion retailers need to invest in their sales staff.” Continue reading

Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

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Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

Gap Pays Homage To The Past And Celebrates Emerging Talent With Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell

Gap announces the launch of a limited-edition collection – the ’90’s Archive Re-Issue – for men and women featuring iconic styles from the ’90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

The design team came up with the idea for the collection after multiple visits to gapGap’s on-site archives studio in New York where the company houses key fashions from all of the brands spanning the course of the company’s 46-year history. After pouring through racks and racks of some of the brand’s most beloved styles, the team realized that so many key ’90’s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.

To launch the collection, Gap collaborated with director Kevin Calero to create Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ’90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap‘ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ’90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love‘ by Color me Badd, ‘Generation Gap‘ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

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Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

This reissue is a true homage to some of their customers’ favorite ’90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.

We were determined to replicate the same color and washes of the original denim pieces from the ’90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right,” said Natalie Nelson, Wash Manager of Gap’s denim design. Continue reading