“What Is Love?” Burberry Reveals Festive Holiday Campaign

Burberry‘s festive 2019 holiday campaign is out. To mark his first holiday campaign for the fashion house, Burberry Chief Creative Officer, Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love.

Burberry Festive 2019 Holiday Collection. Courtesy of Burberry

The entire cast includes Alexis Chaparro, Arah Clarke, Ava Valentine, Blanket, Bodhi Horton, Boychild, Carla Bruni, Casper Chatfield, Cassius Varghese, Cecilia Chancellor, Christian Guzman, Dahely Nunez, Daisy Middleton, Elis Moaven, Fran Summers, Hector Polio, Howard Griffiths, Ikram Abdi Omar, Jacob Guerra, Jaeda Sherman, Jose Polio, Keith Summers, Kristians Jakovlevs, Lea T, Leissy De La Cruz, Louis Chatfield, Mahmood, Marina Morena, Noah Carlos, Noah Landes, Regina Limon Vega, Reia Zhing Cheong, Ruben Loftus-Cheek, Sasha Pivovarova, Shay, Valentin Bedford, Wu Tsang, Yoo Ah-in, Zhou Dongyu

Burberry Festive Campaign. Courtesy of Burberry Photographed by Mert Alas and Marcus Piggott
Burberry Festive 2019 Holiday Collection. Courtesy of Burberry
Burberry Festive Campaign. Courtesy of Burberry Photographed by Mert Alas and Marcus Piggott

‘I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favorite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house,” states Riccardo Tisci, Burberry Chief Creative Officer.

Burberry Festive Campaign. Courtesy of Burberry Photographed by Mert Alas and Marcus Piggott
Ikram Abdi Omar in Burberry Festive Campaign. Courtesy of Burberry Photographed by Mert Alas and Marcus Piggott

The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?‘ by Deee-Lite and is shot by renowned photography duo Mert Alas & Marcus Piggott.

Burberry Festive Campaign. Courtesy of Burberry Photographed by Mert Alas and Marcus Piggott

It was a real pleasure working on this project for Burberry. Working with Riccardo is about connection, it’s about the back and forth of discussing creative ideas and it’s this that makes our jobs even more interesting and exciting. We have been friends for many years so I guess we know each other’s sensibilities – there are always a lot of laughs!” says Mert and Alas. “My favourite Christmas memory is when we were preparing a Christmas dinner and the oven literally blew up! I burnt my lashes and of course we had no turkey. Disappointing, but it was a funny night!

And the cast itself seems to have had a fun and memorable time as well.

Carla Bruni (above) in Burberry Festive Campaign. Courtesy of Burberry. Photographed by Mert Alas and Marcus Piggott

CARLA BRUNI: “I love the concept of the campaign – this big group of different people coming together. I had a fabulous time with Riccardo and was thrilled to find myself behind the lens of Mert & Marcus again. On set, Riccardo gave me this feeling of freedom and modernity – his talent is beyond words. You can see that he has this profound and precious knowledge of fashion, and has this simplistic way of using the past to invent the future. My most precious festive memory is a Christmas Eve in a castle completely buried in snow in Touraine.

Burberry Festive 2019 Holiday Collection. Courtesy of Burberry
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Saks Fifth Avenue Reveals Details Of Holiday Window Concept Inspired By Disney’s “Frozen 2”

Holiday Window Unveiling to Include Live Performance by Idina Menzel, the voice of Elsa in Walt Disney Animation Studios’ “Frozen 2”

Saks Fifth Avenue today reveals additional details of their holiday collaboration with Disney. The two brands will come together to delight shoppers this holiday season with dazzling “Frozen 2”-inspired windows, exclusive product and a one-of-a-kind in-store experience.

(PRNewsfoto/Saks Fifth Avenue)

The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination,” said Marc Metrick, President of Saks Fifth Avenue. “Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms.”

Saks will debut its holiday windows on Monday, November 25 and continue its long-standing tradition of holding a spectacular holiday show in the middle of Fifth Avenue. The epic unveiling event will include a musical performance by Idina Menzel (voice of Elsa) of a song from the “Frozen 2” Original Motion Picture Soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” The production will also include a 10-story-tall theatrical light show and entertainment from a 50-person choir, along with a flurry of Disney entertainers. The event will be livestreamed on Saks.com/Holiday and Disney.com.

DISNEY’S “FROZEN 2”-INSPIRED WINDOWS

Inspired by Disney’s “Frozen 2,” Saks’s center six windows of the flagship store will bring scenes from the film to life. The displays will depict Elsa and Anna’s extraordinary journey to discover truths about their past while encountering the four spirits of nature. Adored characters Olaf, Kristoff, and Sven will also appear throughout the vignettes as they champion the sisters along the way.

HOLIDAY WINDOWS

Saks Fifth Avenue Holiday 2019 Light Show Rendering

Saturated color, texture and cavernous landscapes inform the overall composition of the remaining windows that wrap the building. Theatrical lighting in bold hues illuminate the landscapes and create a surreal environment—a perfect backdrop for mannequins dressed in over-the-top designer fashion.

Saks Fifth Avenue x Disney’s Frozen 2 Window Sketch

Also featured is Ferrero Rocher® premium chocolate. The two corner windows of the store will display the brand’s signature pyramids made of fine hazelnut chocolates delicately wrapped in gold foil.

DISNEY’S FROZEN 2 ENCHANTED FOREST EXPERIENCE AT SAKS

Disney’s Frozen 2 Enchanted Forest Experience at Saks will be an immersive, wonder-filled experience that will offer visitors the chance to be transported to the spectacular world of “Frozen 2” and experience Anna and Elsa’s journey through the enchanted forest, encountering the four spirits of nature and other beloved characters along the way. Located on the ninth floor of the New York flagship store, the activation will run from Tuesday, November 26 through Tuesday, December 24. Tickets are $5 each (+ taxes and fees) and Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital. Tickets can be purchased at Saks.com/Frozen2.

SAKS X DISNEY FROZEN 2 PRODUCT

Currently, special “Frozen 2”-inspired fashion, accessories and giftable items are available at all U.S. Saks stores and on Saks.com. Created in collaboration with designers like Roberto Coin, Converse and S’well, shoppers can purchase product inspired by the beautiful imagery and elements from the film. Exclusive to Saks are “Frozen 2” limited-edition Elsa and Anna dolls. Designed by Disney store artists, the dolls will awaken a new spirit of adventure in Disney fans and collectors alike.

GIFT GIVING & SERVICES

Saks Fifth Avenue 2019 Holiday Book Cover
  • Holiday Gift Guide: Customers can find Saks’s ultimate guide to exclusive gifts and designer delights within the 120-page Holiday Book, featuring Idina Menzel on the cover. Available now in stores and on Saks.com.
  • Holiday Concierge: For the holiday season, Saks offers a dedicated digital concierge to assist customers with all of their gift-giving needs, including, shipping, delivery, or simply finding that perfect present. Customers may access the holiday concierge 24/7 on Saks.com/Locations/Services beginning on November 15.
  • Holiday Gift Guide Chatbot: Available on Facebook Messenger beginning on November 15, the Holiday Gift Guide Chatbot curates the perfect gift recommendations from Saks.com based on the user’s needs. To access, visit Saks Fifth Avenue’s Facebook page and click “Send Message.
  • Fifth Avenue Club: Customers can make an appointment with the Fifth Avenue Club (FAC), located at select Saks stores, and work with an expert Style Advisor to find everything from gifts for loved ones, to a must-have holiday look. Throughout the holiday season, the FAC will also offer gift wrapping and assistance with shipping.
  • The International Lounge: Shoppers from abroad can visit the International Lounge, which offers a multi-lingual concierge to assist with service needs including luggage and coat storage, package pick-up and more.

SOCIAL MEDIA

Saks Fifth Avenue and Disney welcome viewers to connect via their social media channels, listed below, and to follow #SaksHoliday and #SaksxDisneyFrozen2 for insider access.

Score Incredible Deals With Macy’s 2019 Black Friday and Cyber Week Specials

Get a head start on select savings with Macy’s Black Friday Preview beginning in stores and online on Thursday, Nov. 21

Doorbusters begin on Wednesday, Nov. 27 with Black Friday deals continuing through Saturday, Nov. 30 in-store and on macys.com

Plus, find the best Cyber Monday savings in-store and online from Sunday, Dec. 1 to Monday, Dec. 2 with Daily Deals continuing through Saturday, Dec. 7

Win the holidays this year with Macy’s and the best Black Friday and Cyber Week specials on the hottest items of the season. From buzz-worthy gifts for everyone on the list to amazing deals on fashion for the whole family, fine jewelry, tech, beauty and home, the ultimate one-stop shop for holiday gifting has everyone covered.

With a broad assortment of offers across favorite brands, these limited-time deals will begin in stores and online on Thursday, Nov. 21 with a special Black Friday preview and carry through Cyber Week (Sunday, Dec. 1 to Saturday, Dec. 7). Be sure not to miss the unbelievable selection of doorbuster items, with major savings or free after mail-in rebate.*

Black Friday and Cyber Week mark the true start of holiday shopping for many of our customers,” said John Harper, Macy’s chief stores officer. “Macy’s is pleased to offer the very best gifts and holiday entertaining must-haves at unbelievable prices with multiple days to save. Our curated assortment of deals, both in-store and online, are sure to help shoppers find the perfect gift at the best price this season.”

Find amazing deals for the whole family this Black Friday at Macy’s; Charter Club Cashmere Sweaters For Her, $39.99. (Photo: Business Wire)

Black Friday Preview

For shoppers looking to get a head start on saving, Macy’s Black Friday preview will offer a selection of Black Friday Doorbusters from Thursday, Nov. 21 through Tuesday, Nov. 26 including:

Find amazing deals for the whole family this Black Friday at Macy’s; Sealy Posturpedic Lawson Queen Mattress, $747.00. (Photo: Business Wire)
  • 50 to 60 percent off outerwear for the family
  • 65 percent off Effy jewelry
  • 60 to 65 percent off select Damask and Hotel Collection for the home
  • $39.99 women’s Charter Club cashmere sweaters
  • $19.99 women’s boots
  • 60 percent off Carter’s and First Impressions
Find amazing deals for the whole family this Black Friday at Macy’s; Diesel Little Daddy Watches For Him, $199.00. (Photo: Business Wire)

Black Friday Specials

Begin the savings with doorbusters on Wednesday, Nov. 27 and kick off Black Friday deals on Thanksgiving Day with most stores open at 5 p.m. through 2 a.m., Friday, Nov. 29 from 6 a.m. through 10 p.m.; and Saturday, Nov. 30 from 8 a.m. through 10 p.m. Store hours vary by location. Go to macys.com and click on stores to find local information. Customers can shop online all day from the comfort of their couch at macys.com and on Macy’s mobile app. For more information on Black Friday and Cyber Week deals, store hours and shipping, visit www.macys.com/blackfriday.

Find amazing deals for the whole family this Black Friday at Macy’s; Dyson Big Ball Multi-Floor Vacuum, $229.99. (Photo: Business Wire)

Here’s a sneak peek at some of the great deals available on Black Friday, while supplies last:

For Him, Her and Home

  • $29.99 diamond earrings with any purchase of $50 or more
  • 30 percent off select dresses
  • 50 percent off select designer brands
  • $19.99 and under Family Pajamas
  • $7.99 small kitchen appliances after $12 mail-in rebate
  • $99.99 select suits, sport coats and overcoats for him
  • $39.99 Charter Club cashmere sweaters
  • 60 percent off select women’s designer coats
  • 40 percent off select boots and shoes for her
  • 50 percent off select men’s loungewear
  • 50 percent off select designer handbags
  • 60 percent off select kids’ styles
  • $15.99 select kids’ puffer jackets
  • 60 percent off select diamond studs and earrings
  • $15 select MAC lipsticks
  • Extra $100-$200 off select Dyson vacuums
  • $15 men’s or women’s five-piece fragrance box
  • $10 beauty products from brands like Clinique, Too Faced, Benefit, Urban Decay, and more
  • $124.99 Nespresso bundle machines
  • 65 percent off select barware and dinnerware
  • $29.99 select Created for Macy’s 1200-thread count sheet sets in queen or king size
  • 60 to 65 percent off select luggage
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STORY at Macy’s Presents: Home for the Holidays

A Wonderland of Gifts for Everyone on Your List

STORY at Macy’s, the always-changing, narrative-driven concept store inside 36 Macy’s locations nationwide, kicks off the holiday season with the launch of its latest theme: “Home for the Holidays.” As an editorial-inspired, living gift-guide, the concept showcases gifting options within home-themed environments. Up and running through December 31, “Home for the Holidays STORY” offers a one-stop destination for everyone on your holiday list as shoppers explore stylized spaces that correspond to different gift recipients. Featuring more than 900 gifts from 200 small businesses, including items for foodies, lovers of travel, glam treats, tech and DIY kits, pet accessories and more, STORY at Macy’s is the home base for a wonderland of presents to explore and discover this holiday season.

For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting!” — Rachel Shechtman, STORY founder and Macy’s Brand Experience Officer

STORY is a retail concept that changes every few months to bring a new narrative experience to life through curated merchandise and event programming. The ever-changing experience began in 2010 in New York City, where STORY operated as an independent small business for seven years and pioneered a retail as media business model that changed every eight weeks to open a new theme while engaging brands as sponsors for each themed story. Macy’s acquired STORY in 2018 and its founder, Rachel Shechtman, now serves as Macy’s brand experience officer. STORY relaunched in spring of 2019 as STORY at Macy’s. (Visit www.macys.com/STORY for more information.)

Drink Mixers at the STORY at Macy’s 2019 Holiday Shop at Macy’s Herald Square in New York City

This is our first ‘Home for the Holidays’ installation at our new home inside 36 Macy’s stores nationwide,” noted Rachel Shechtman, STORY founder and Macy’s brand experience officer. “For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting! Our special event programming will bring the magic of the season to life helping shoppers enhance their holiday celebrations.

Whether you’re shopping for yourself or someone special, STORY at Macy’s ‘Home for the Holidays’ Installation have endless finds —over 800 plus gift-giving ideas— for the person who has everything or just wants to treat themselves.  Interested in seeing more and can’t come in-store?  Check out a few of their favorite gift picks online for the first time!

Movie Night at STORY at Macy’s 2019 Holiday Shop at Macy’s Herald Square in New York City
Gifts for the man in your life at STORY at Macy’s 2019 Holiday Shop at Macy’s Herald Square in New York City

Each section of the ultimate holiday home features merchandise that speaks to a number of recipients. For the person who has everything, shoppers will discoverfood-themed finds, party and entertaining gifts, whimsical games, as well as travel, office, and pet accessories. For someone who deserves to treat themselves, it’s all about glam and comfort gifts. Cozy up with cold weather must-haves from Echo, candles from illume, and super-soft cashmere socks from iLux, all housed inside a warm and woodsy space. For someone especially hard to shop for, “Home for the Holidays STORY” offers the perfect gifts from grooming kits to tech items and rock music-inspired collectibles, and even a cocktail kit from Brooklyn’s Hella Bitters. And finally, for someone little and bright on your list, customers can discover great space and science-themed gifts, DIY kits and animal plush toys.

Gifts for Her — in an icy bedroom filled with party-right pieces that will make you say freeze — at STORY at Macy’s 2019 Holiday Shop at Macy’s Herald Square in New York City
More gifts for Him at The STORY at Macy’s 2019 Holiday Shop at Macy’s Herald Square in New York City

Home for the Holidays is also about how we spend time together – so drop by for pop-up card making sessions and ornament craftingTired from shopping? Pop in for a workshop or art class where the staff will be customizing gifts for everyone on your list – yourself included. If you’re gearing up to host family friends this season, join us to discover how to take your tablescape up a notch with napkin ring customization, decorating tips, ceramic bowl customization, and cookie decorating classes for mini-makers. This season, it’s all happening at Home for the Holidays – so remember to RSVP and get on our nice email list for updates and more.

It’s a Rice Krispies World at STORY at Macy’s Herald Square in New York City. In the onsite retro kitchen,they’ve stocked up on tasteful finds from pizza socks to whiskey rocks.
Rice Krispies Display at the STORY at Macy’s Herald Square 2019 Holiday Shop in New York City

What would the holidays be without sweet treats? STORY at Macy’s has joined forces with Kellogg’s Rice Krispies Treats, a favorite in homes across the country for generations. “We are excited about bringing our brands to life in new contexts and occasions. When the opportunity to be a part of STORY’s Home for the Holidays installation at Macy’s came up, it seemed perfect for Rice Krispies Treats, to further spread our message of love through holiday events,” shared Gail Horwood, chief marketing officer Kellogg North America. In all 36 STORY at Macy’s locations, customers will be able to take a break from shopping and decorate their own holiday Rice Krispies Treats to gift to friends or enjoy at their own family celebrations.

Darcy Miller and David Stark at the STORY at Macy’s Holiday shop at Macy’s Herald Square in New York City
Martha Stewart and Rachel Ray at the STORY at Macy’s Herald Square Holiday Shop in New York City

At STORY at Macy’s flagship location inside Macy’s Herald Square in New York City, the wonder of the holidays will be celebrated with a larger-than-life experience, created with designer David Stark. “For the flagship location, we wanted to give shoppers the ultimate home experience and introduce them to our friends who’ve been part of STORY holidays year after year – David Stark designed our amazing flagship environment, artist Darcy Miller will bring our NYC section to life with original art and will host special events, and Iris Apfel is back by popular demand to sell jewelry from her personal collection,” added Shechtman.

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Johnnie Walker, The World’s Number One Scotch Whisky, Unveils Vibrant New Look For Iconic Keep Walking Campaign

Global Advertising Creative Aims To Energize Scotch Whisky Conventions And Evoke A Thirst For Exploration

Johnnie Walker reveals a vibrant creative world– in Black and Gold– as part of its Keep Walking campaign.

The pioneering legacy of Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. Today, the brand reveals a vibrant creative world as part of its Keep Walking campaign, inviting a new generation of whisky drinkers to taste more out of life and explore the rich possibilities of their world with Johnnie Walker.

Johnnie Walker Willaimsburg (NY) Full View – With strategic placement in cities across the U.S., the campaign showcases popular local cocktails in close proximity to where consumers 21+ can enjoy those same featured drinks.
The new Keep Walking Ccreative (here in Johnnie Walker Blue) unleashes the traditional Johnnie Walker icon in eye-catching patterns and brilliant colors.

Within the new campaign, created by Anomaly, Johnnie Walker comes to life through a bold new visual identity that celebrates the sensorial dynamism of its blends, conveys a range of cocktails and occasions, and breaks down traditional Scotch conventions creating a desire to discover and explore the brand in a whole new way. As people continue seeking new experiences, Blended Scotch Whisky has become a more vibrant and exciting category for discovery, with Johnnie Walker itself seeing a 9% net sales growth in North America in Fiscal 19 (reported net sales).

Through a re-imagined view of the Johnnie Walker bottle, the campaign visuals are literally flipping Scotch whisky on its head.
Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. The brand continues to do so with this new campaign, including on Bus Shelters
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Nordstrom Expands In New York City With Opening Of Flagship Store

Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)

Nordstrom Incorporated logo. (PRNewsFoto)
Nordstrom NYC Level 1 – Handbags (Connie Zhou)

On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.

Nordstrom NYC Level 3 – Designer Women’s Apparel (Connie Zhou)
Nordstrom NYC – Comme des Garçons Shop (Connie Zhou)

As diverse as New York City itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Nordstrom NYC Level 4 – Denim (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Wear (Connie Zhou)

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

Nordstrom NYC Lower Level – Women’s Shoes & Shoe Bar (Connie Zhou)
Nordstrom NYC Lower Level – Women’s Shoes (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Shoes Conveyor Belt (Connie Zhou)

MERCHANDISE CONCEPTS

Nordstrom NYC Level 2 Christian Louboutin Pop-Up Shop featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women (Connie Zhou)

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée Museum near Louboutin’s childhood home in Paris.

Nordstrom NYC Level 3 – Fitting Room
Nordstrom NYC Level 3 – Stylist’s Lounge (Connie Zhou)

True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes of Steve Madden with model Winnie Harlow; Cole Haan with poet and activist Cleo Wade; Nike with Tennis champion Maria Sharapova; Birkenstock with celebrity stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.

Nordstrom NYC Level 5 – Atrium (Connie Zhou)

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Nordstrom NYC Level 3 – Burberry Shop Concept Shop will showcase products from the Autumn/Winter 2019 collection (Connie Zhou)

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.

Nordstrom NYC – Nordstrom x Nike – Level 1 (Mo Daoud)
Nordstrom NYC – Burberry Concept Space – Level 2 (David Zheng)

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

Nordstrom NYC Level 3 – SPACE featuring brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. (Connie Zhou)

The opening of the New York City flagship brings the exciting in-store curation of SPACE, a boutique featuring advanced and emerging designer collections selected by Olivia Kim from brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.

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Macy’s Reimagines Men’s Shopping Experience At Flagship Herald Square

The Main Floor Men’s Department Has Undergone A Transformation, Including The Launch Of The Park, A Revolving Destination For The Latest Trends

Macy’s Herald Square last week unveiled a major renovation to its iconic 34th Street flagship main floor men’s destination. The reimagined store layout features new and exciting products, fashion-forward brands and a curated space highlighting trends called The Park.

This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

Macy’s newly unveiled, 14,500 square foot main floor experience is a lifestyle hotspot for the fashion-conscious, urban customer to be inspired and discover new brands and fashion in a trendy, au courant setting. The space features new additions Scotch & Soda, Coach men’s apparel, and a premium denim zone with J BRAND, 7 For All Mankind, Fidelity, Naked & Famous Denim, as well as a revolving door of new brands including Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros, Brooklyn Brigade and more, hosted in The Park.

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

The Park is a 4,500 square foot hub within the experience that features on-trend, cutting edge men’s fashion and completely refreshes every eight to 12 weeks. The Park provides shoppers the opportunity to build outfits from head-to-toe across apparel, accessories, shoes, and more.

Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.

Discover The Park and shop select styles at macys.com/thepark and for more on the latest men’s fashion at Macy’s, check out The Edit on macys.com or follow @macysmen on Instagram.