Ben & Jerry’s Annual Free Cone Day Celebration Is Back

Spoons at the ready, Free Cone Day is back! On April 10th, Ben & Jerry’s 40th Free Cone Day arrives and as always, YOU are invited to celebrate.

Imagine waking up to a day of endless ice cream … plus unlimited chunks and swirls. It must be Free Cone Day 2018. Free scoops of Ben & Jerry’s euphoric ice cream, packed with chunks and swirls, will be offered at Scoop Shops around the country.

Ben and Jerrys Cherry Garcia

Ben and Jerrys Cherry Garcia: Ben & Jerry’s annual Free Cone Day is April 10, 2018.

Ice cream lovers will be able to choose a longtime favorite like Cookie Dough or dig their spoons into something completely new. Your appetite is the only limit to the number of times you can get back in line. Dreamy right?

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Cup or cone, It’s your choice on Free Cone Day, April 10.

Okay, so this celebration is hardly a surprise … the company’s first Free Cone Day was way back in 1979. Back then, it was highly unusual for a company to share, rather than sell, its product, but Ben and Jerry wanted to thank their dedicated, ice cream loving community for helping them get through their first year. These days Ben & Jerry’s hands out more than one million free scoops of ice cream across the world each April.

Ben and Jerrys Over The Counter

Ben and Jerrys Over The Counter: Choose your favorite flavor or try something completely new. It’s your choice on Ben & Jerry’s Free Cone Day, April 10, 2018

We believe in having fun, and in thanking our fans with free ice cream as each year goes by,” said Ben & Jerry’s CEO Jostein Solheim. “To us, it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them!

To be part of the euphoria and to find a participating Scoop Shop in your area, visit www.BenJerry.com.

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L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

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Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck

Macy’s Flower Show®2017 Presents Carnival

Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago, and San Francisco

Sunday, March 26 – Sunday, April 9, 2017

Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.

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Macy’s Flower Show presents Carnival, a floral spectacle blooming from March 26 through April 9 in New York City, Chicago and San Francisco (Photo: Business Wire)

As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns, and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.

At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads, and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.macyflowerlogo

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns, and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.

The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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New York & Company Launches Customer-Inspired Capsule Collections

The #IAmNYandCo Campaign Launched Online and in Atlanta Stores on February 22nd

Specialty women’s apparel chain, New York & Company, Inc. has announced the launch of collections inspired by customers. These collections will derive inspiration directly from New York & Company’s most loyal shoppers to create diverse styles that attest to the brand’s dedication to empowering women.

The first collection of this kind is inspired by long-time New York & Company customer, Dr. Roblena E Walker. Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years. Since her first purchase of white-washed boot cut jeans, Walker has believed in the clothing and the brand. “The thing I love most about this brand is that the pieces are more than just clothes – it’s a way of life. I am New York & Company,” Walker expresses. “When I slip on a beautiful dress and statement necklace, I can conquer any obstacle I may encounter. More importantly, I immediately obtain a huge boost in confidence that further positions me to empower other women.”

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Dr. Roblena E Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years and the inspiration for New York & Company’s first Customer-Inspired Capsule Collection.

Walker stars in the brand’s newest campaign, where she styles each look herself. “It’s always exciting to see how our clients style each piece in their own way,” states Greg Scott, CEO of New York & Company. “We will continue turning to them for inspiration while in doing so, #IAmNYandCo will give women who share a love for fashion a chance to inspire each other.”NYCo logo and web

To celebrate, New York & Company is hosting in-store launch parties for Walker in her hometown of Atlanta, GA on February 24th and 25th at Cumberland Mall and The Shoppes at Webb Gin, respectively. The capsule collection will consist of 9 styles, which is now available online and in select Atlanta stores.

“Taking it to the Street,” Americana Manhasset Releases Its 2017 Spring Campaign Fashion Lookbook & Video

This month Americana Manhasset debuts its full-color 64-page Spring Fashion book entitled, “Taking it to the Street.” Spring ready-to-wear, accessories and jewelry from the most coveted brands in the world are captured in a high-style picture book starring top runway models Grace Hartzel and William Los.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Bottega Veneta

Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion, and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Louis Vuitton

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Zimmerman

Photographed, produced and styled by Laspata DeCaro, the campaign was shot throughout Los Angeles, from the skate parks of Venice Beach and the gritty sidewalks of downtown LA to the bougainvillea-lined boulevards of Santa Monica and the fringes of the Hollywood Hills.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Burberry

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Retail News: Nordstrom Is Nation’s Favorite Fashion Retailer, New Market Force Study Finds

Annual Retail Study Also Uncovers Top Shoe Brands, And Trends In Consumer Confidence, Wearables And E-Commerce

Nordstrom’s fan base is as fervent as ever. For the fifth time in a row, Nordstrom ranked as the nation’s favorite fashion retailer in an annual retail industry study conducted by Market Force Information (Market Force). Market Force polled over 10,000 consumers for the study, which ranks top fashion retailers, reveals retail technology trends and looks at spending plans and habits.

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Market Force Information (Market Force) logo

The survey was conducted online in December 2016 across the United States. There was an overall pool of 10,714 respondents covering all four U.S. Census regions. Within the survey pool, 7,241 reported shopping for fashion at a favorite retailer within the past 90 days, and 5,494 reported shopping for shoes within the past six months. There was a broad spectrum of income levels, with 54% indicating incomes of over $50,000 a year. Respondents’ ages ranged from 18 to over 65. Approximately 75% were women and 25% were men. For the rankings, Market Force asked participants to rate their customer satisfaction with their most recent fashion retailer experience, and their likelihood to refer the brand to others. The results were averaged to attain a Composite Loyalty Score. Only retailers with at least 100 locations were included.

Dillard’s and T.J. Maxx Climb Higher in Rankings

Nordstrom, which has built a reputation for incomparable customer service, ranked first among the retailers studied with a score of 64%, up 6% from 2016. Dillard’s made even larger strides from last year, gaining 16% percentage points to rank second with 54%, and was closely trailed by off-price retailer T.J. Maxx, which earned a 53% score. Ann Taylor and Nordstrom Rack landed in the top of the rankings, after not making the cut last year, tying with Kohl’s for fourth place. [See Graph 1].

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Graph 1 – 2017 Fashion Retailer Rankings

Nordstrom Top for Value, Dillard’s for Creating Full Looks

In the attributes that set one retailer apart from the others, Nordstrom, Ann Taylor and Dillard’s all performed exceedingly well. Overall-winner Nordstrom ranked first for value, atmosphere, and ease of finding items, while Dillard’s took the No. 1 spots for creating a look and finding correct sizes. Ann Taylor landed in the top three in all of these categories. T.J. Maxx and Ross were called out for merchandise selection, and American Eagle has the fastest checkout speeds. [See Graphs 2 and 3].

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Graph 2 – Rankings by Attributes

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Graph 3 – Rankings by Attributes

Sizing up Sales Support

Despite the fact that sales assistance is shown to boost satisfaction and sales, less than half (42%) of consumers report being helped by an associate during their last shopping trip. Lane Bryant’s and Nordstrom’s associates assisted customers most often, while Target and T.J. Maxx shoppers received the least help. [See Graph 4].graph-4-sales-associate-effectiveness-by-retailer

Sales associates are the front-line representatives for retailers, and how they engage with customers can make or break the shopping experience and impact sales,” said Cheryl Flink, chief strategy officer for Market Force Information. “The research shows that 90% of customers who were assisted by a sales associate bought something. When customers were not assisted, only 82% made a purchase. That 8% difference in conversion rate is a key reason why fashion retailers need to invest in their sales staff.” Continue reading