2018 Holiday Gift Guide: Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Look to Lands’ End for a social, snuggable, shoppable and smart holiday seasonLands End Heritage Logo

There are gifts, and then there are gifts from Lands’ End. Each item is thoughtfully designed, meticulously crafted and made-to-order with ease so that the gift giver and recipient alike can experience the delight of quality, the heart of five-star customer service and the integrity of a company that cares. Lands’ End today unveils its 2018 Holiday and Christmas Collection filled with something special for everyone on the list. The complete collection can be found in the Holiday Shop at landsend.com.

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With its new Scientific Warmth Ratings Guide Families on Outerwear Choices, Lands’ End Offers a Coat for Every Level of Warmth this holiday season

There’s a quality at Lands’ End that permeates everything we do. From our designers to the pickers and packers in the warehouse, we carry with us the heart of first-rate customer service. We strive to make the holiday season easier for busy families with quality gifts that they’ll be proud to present,” said Gill Hong, EVP, chief merchant and head of international at Lands’ End.

Lands’ End offers timeless, classic style and is a part of many family traditions with gifts such as fine cashmere sweaters and our handstitched, personalized Needlepoint Stockings. But we’re also modern, with gift ideas that are social media friendly, easy to shop and heartwarming during this busy season, making Lands’ End the smart stop for all our customers’ holiday shopping.”

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Lands’ End Makes It an Easier and Merrier 2018 Holiday Season Filled with Great Gifts, Traditions, and Warmth

Social Snapshots

‘Tis the season for sharing memorable moments on social media. Soon, pages and profiles will be lit up with holiday scenes including favorite gift ideas. Lands’ End offers gifts ideas for social media mavens that will look great when scrolling on smartphones and tablets.Hol_hires_1

For a primo family photo “op,” family Christmas pajamas in the same Rich Red Multi Plaid will look fantastic for the Christmas day around-the-tree shots. Kids’ graphic tees in holiday themes including snowflakes, a Christmas tree and snow plows bring personality to holiday baking pics. For outdoor snow play shots, consider colorful down coats and jackets with faux fur trim around the hood along with vivid, cold-weather accessories including the Fair Isle Stripe Scarf, Beanie Hat and Convertible Mittens. Buffalo Check in red and navy can be seen throughout the Lands’ End gift collections in sweaters, wraps, slippers, accessories and more. This pattern stands out in just about any photo and brings the holiday spirit. Felt Animal Slippers for women with delightful creatures such as a sheep, polar bears, and even a cow will pop on the page when shown photographed alongside the Kids Critter Slippers with a snowman, a penguin and more.

Even the family dog has a place at Lands’ End. Look for a complete collection of dog vests, dog beds, collars, leashes and even dog treats and a new Pup Tent at Lands’ End. Since pets are special, plus make the most adorable photos, customers are encouraged to tag their dog sporting the latest looks from Lands’ End with #LandsEndPets. Continue reading

Ben & Jerry’s Annual Free Cone Day Celebration Is Back

Spoons at the ready, Free Cone Day is back! On April 10th, Ben & Jerry’s 40th Free Cone Day arrives and as always, YOU are invited to celebrate.

Imagine waking up to a day of endless ice cream … plus unlimited chunks and swirls. It must be Free Cone Day 2018. Free scoops of Ben & Jerry’s euphoric ice cream, packed with chunks and swirls, will be offered at Scoop Shops around the country.

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Ben and Jerrys Cherry Garcia: Ben & Jerry’s annual Free Cone Day is April 10, 2018.

Ice cream lovers will be able to choose a longtime favorite like Cookie Dough or dig their spoons into something completely new. Your appetite is the only limit to the number of times you can get back in line. Dreamy right?

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Cup or cone, It’s your choice on Free Cone Day, April 10.

Okay, so this celebration is hardly a surprise … the company’s first Free Cone Day was way back in 1979. Back then, it was highly unusual for a company to share, rather than sell, its product, but Ben and Jerry wanted to thank their dedicated, ice cream loving community for helping them get through their first year. These days Ben & Jerry’s hands out more than one million free scoops of ice cream across the world each April.

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Ben and Jerrys Over The Counter: Choose your favorite flavor or try something completely new. It’s your choice on Ben & Jerry’s Free Cone Day, April 10, 2018

We believe in having fun, and in thanking our fans with free ice cream as each year goes by,” said Ben & Jerry’s CEO Jostein Solheim. “To us, it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them!

To be part of the euphoria and to find a participating Scoop Shop in your area, visit www.BenJerry.com.

L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

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Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck

Macy’s Flower Show®2017 Presents Carnival

Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago, and San Francisco

Sunday, March 26 – Sunday, April 9, 2017

Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.

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Macy’s Flower Show presents Carnival, a floral spectacle blooming from March 26 through April 9 in New York City, Chicago and San Francisco (Photo: Business Wire)

As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns, and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.

At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads, and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.macyflowerlogo

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns, and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Throughout the past year, Lane Bryant, the most recognized specialty size apparel brand, has shown what #ThisBody is made for, and how #ThisBody shines through negativity. Now, the company aims to demonstrate how #ThisBody’s powerful mantra inspires, through a message of body-inclusivity and empowerment with its newest campaign: Inspired by #ThisBody.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody enlists the talent of some beyond inspirational women: recording artist Lizzo, artist and poet Ashlee Haze, and members of the dance company, Pretty Big Movement. Through powerful and thought-provoking imagery and video, shot by famed fashion photographer Peggy Sirota, Lane Bryant will invite those who interact with the campaign to share what inspires #ThisBody throughout their daily lives.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

Inspired by #ThisBody will also include powerful testimonials from Lizzo, Ashlee, and Pretty Big Movement, sharing how each woman was inspired along her respective journey to who she is today. The campaign will roll out across Lane Bryant’s stores and social media channels, as well as on billboards, magazines, partnerships with Refinery 29 and Glamour, as well as a strong digital presence. Fashion from the campaign creative is also shoppable in store and on www.lanebryant.com.

The campaign will be visible throughout the pages of top publications, including the 2017 Sports Illustrated Swimsuit Issue (with an ad starring model Denise Bidot in Cacique Swim) and Glamour magazine. The Prabal Gurung X Lane Bryant collection also debuted in the March issue of Vogue magazine, with an Inspired by #ThisBody-esque ad starring Gurung and campaign model Ashley Graham.

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Lane Bryant Introduces New Spring 2017 Campaign: Inspired by #ThisBody

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New York & Company Launches Customer-Inspired Capsule Collections

The #IAmNYandCo Campaign Launched Online and in Atlanta Stores on February 22nd

Specialty women’s apparel chain, New York & Company, Inc. has announced the launch of collections inspired by customers. These collections will derive inspiration directly from New York & Company’s most loyal shoppers to create diverse styles that attest to the brand’s dedication to empowering women.

The first collection of this kind is inspired by long-time New York & Company customer, Dr. Roblena E Walker. Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years. Since her first purchase of white-washed boot cut jeans, Walker has believed in the clothing and the brand. “The thing I love most about this brand is that the pieces are more than just clothes – it’s a way of life. I am New York & Company,” Walker expresses. “When I slip on a beautiful dress and statement necklace, I can conquer any obstacle I may encounter. More importantly, I immediately obtain a huge boost in confidence that further positions me to empower other women.”

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Dr. Roblena E Walker, a Research Scientist and Public Health Professor, has been a loyal New York & Company client for over 20 years and the inspiration for New York & Company’s first Customer-Inspired Capsule Collection.

Walker stars in the brand’s newest campaign, where she styles each look herself. “It’s always exciting to see how our clients style each piece in their own way,” states Greg Scott, CEO of New York & Company. “We will continue turning to them for inspiration while in doing so, #IAmNYandCo will give women who share a love for fashion a chance to inspire each other.”NYCo logo and web

To celebrate, New York & Company is hosting in-store launch parties for Walker in her hometown of Atlanta, GA on February 24th and 25th at Cumberland Mall and The Shoppes at Webb Gin, respectively. The capsule collection will consist of 9 styles, which is now available online and in select Atlanta stores.

“Taking it to the Street,” Americana Manhasset Releases Its 2017 Spring Campaign Fashion Lookbook & Video

This month Americana Manhasset debuts its full-color 64-page Spring Fashion book entitled, “Taking it to the Street.” Spring ready-to-wear, accessories and jewelry from the most coveted brands in the world are captured in a high-style picture book starring top runway models Grace Hartzel and William Los.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Bottega Veneta

Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion, and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Louis Vuitton

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Zimmerman

Photographed, produced and styled by Laspata DeCaro, the campaign was shot throughout Los Angeles, from the skate parks of Venice Beach and the gritty sidewalks of downtown LA to the bougainvillea-lined boulevards of Santa Monica and the fringes of the Hollywood Hills.

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‘Taking It To The Streets’ – Americana Manhasset Spring 2017 Lookbook – Burberry

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