Serena Williams, Ashley Graham, Kristin Cavallari and More To Strut Their Stuff On The Runways
Hollywood & fashion special event firm, A-list Communications has announced Kia STYLE360, its New York Spring/Summer 2017 Women’s Runway Previews September 12th – 15th, 2016. This season will mark the 12th annual year at New York Fashion Week, highlighting its signature formula of fashion week events among exciting ready-to-wear celebrity designer brands, musical performances, high fashion designer brands, and fashion-fan favorites each season.
Started in 2004, and then called “Style Lounge,” this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite models who have graced STYLE360’s stages and venues includes Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more.
An element that always separates Kia STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.
This year’s schedule builds on the success of last year with many renewing designer names as well as renewed title sponsor, Kia Motors (www.Kia.com). Kia returns this year to invite the fashion industry to discover the all-new 2017 Cadenza sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
Events kick-off with entertainment and lifestyle retailer HSN’s third successive show presenting their Serena Williams Signature Statement Collection with Ms. Williams taking the stage two days after New York’s U.S. Open Women’s Championship. The week wraps up with Kia STYLE360‘s third annual fashion event with celebrity, actress and fashion designer Kristin Cavallari, who will present her new Emerald Duv Jewelry Collection, new shoe releases from her Chinese Laundry Collection as well as signed copies of her book “Balancing on Heels”.
This September’s line-up of fashion shows and festivities for Kia STYLE360 includes the following:
Monday, September 12th
3:00pm: HSN Presents Serena Williams Signature Statement Collection Runway Show
7:30pm: Designer Fashion Runway Show TBA
9:00pm: KIA STYLE360 Presents Serena Williams Signature Statement Collection by HSN After-party at Bagatelle NYC
Tuesday, September 13th
10:30am: Raul Penaranda Spring 2017 Momentum
3:00pm: Vipe Activewear Collection Fashion Show with Angela Simmons
7:30pm: Tumbler and Tipsy by Michael Kuluva
Wednesday, September 14th
3:00pm: Addition Elle Presents Holiday 2016 RTW + Ashley Graham Lingerie Collection
7:00pm: Row A Seat 4 Collection SS17 by Frontrow
Thursday, September 15th
7:00pm: Kia STYLE360 Hosts Kristin Cavallari Collections for Emerald Duv Jewelry & Chinese Laundry at Row NYC
All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.
Other renewing sponsors generously supporting the September 2016 season includes Not Your Mother‘s hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. Makeup partners, LimeLight by Alcone (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com) are also renewed partners this season.
Official hotel and after-party partner for the third consecutive year is Row NYC conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests as well as host the closing fashion event. Row NYC is also offering exclusive tickets to a Kia STYLE360 show (winners’ choice) and invitations to the closing event hosted at the hotel. (Details can be found at www.rownyc.com.)
Finally, award winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns in an elevated presence to graciously pour its California Pinot Grigio and Pinot Noir across all events.
New sponsors to the program this September include Eternal Water (www.eternalwater.com) who will keep guests hydrated and refreshed with its Pure and Pristine Artesian Water and its beautifully designed BPA free bottle which will be collected for recycling after each event. Additionally, OtterBox Products Inc. (www.otterbox.com) joins to present its line of fashionable, sleek smartphone cases to NYFW in the OtterBox Lounge and will debut some of the new looks across a couple runway shows. New York City hotspot and fashion model sanctuary Bagatelle, one of New York’s trendiest restaurants, will serve as official nightclub partner hosting Kia STYLE360’s intimate VIP event.
Kia STYLE360 also proudly welcomes ChapStick (www.chapstick.com) to its line-up of sponsors this season. ChapStick will help guests feel runway ready with new ChapStick Total Hydration Moisture + Tint – which provides long-lasting moisture plus a hint of color from the experts in lip care.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360. Official hashtag this season is #KiaSTYLE360NYFW. Continue reading