‘Let’s Go Gifting’: Nordstrom Launches its 2018 Holiday Campaign Celebrating the Joy of Gifting

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(Courtesy: Nordstrom PR)

This holiday season, Nordstrom wants to make shopping fun with Gifts That Do Good, Gifts That Inspire, and innovative services that help make the holidays completely stress-free in-store and online. The marketing campaign was produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe, and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, who began her modeling career walking a Nordstrom fashion show as a teenager, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years.

NORDSTROM LOGO

NORDSTROM LOGO (Courtesy: Nordstrom PR)

The campaign includes a colorful, cheerful video that will run on Nordstrom.com and on the retailer’s social and digital platforms, print and out of home. A national TV commercial will launch on November 5.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in O: The Oprah Winfrey magazine  (Courtesy: Nordstrom PR)

GIFTS THAT DO GOOD

Giving back feels good any time of year, but particularly during the holidays. From gift cards that give back, to gifts that do good, Nordstrom is making it easier than ever for customers to find the perfect gift.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in InStyle magazine (Courtesy: Nordstrom PR)

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Harpers Bazaar magazine (Courtesy: Nordstrom PR)

  • Gift Card Give Back Nordstrom donates 1% of all gift card sales to nonprofits across the U.S. and Canada. This year alone, the company has donated over $7.5 million to more than 600 organizations.

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  • Children’s Miracle Network Hospitals™ In partnership with its customers, Nordstrom is supporting Children’s Miracle Network Hospitals™ (CMNH) to make a difference in the lives of children. Now through December 24, Nordstrom invites customers to support CMNH through the purchase of $10 giving cards at any Nordstrom full-line store in the U.S. and Canada. All donations will stay local to the community in which they were given, including 55 network hospitals in regions with Nordstrom stores. The donations will fund critical treatments, pediatric medical equipment and charitable care for children and their families across the U.S. and Canada.

  • Nordstrom Signature Nordstrom is introducing a new cashmere collection featuring beautiful designs for women, men, and children. Select products within the collection are produced in factories where Nordstrom has partnered with BSR’s HERproject to implement workplace training programs on topics like health, finance, and gender equality. Since 2007, Nordstrom has partnered with BSR to launch worker empowerment programs in 27 factories around the world, reaching more than 18,000 workers.

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Elle magazine (Courtesy: Nordstrom PR)

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Marie Claire magazine (Courtesy: Nordstrom PR)

  • Treasure & Bond Nordstrom donates 2.5% of net sales from this exclusive, private-label brand to programs that empower young people to make a difference in their community. To date, the company has donated $2.5 million. This year, Treasure & Bond is supporting WE Charity, which provides educators and students with curriculum and educational resources that help them gain an understanding of the root causes of pressing social issues and provides the tools necessary to take action and make an impact. Treasure & Bond features laid-back wardrobe staples with an Americana aesthetic for women, men, children, as well as home, a new category that launched this year.

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GIFTS THAT INSPIRE

Nordstrom aims to be THE destination for unique holiday gifts at a range of price points, from a chic Topshop faux fur shoulder bag for $48 to showstopping Gucci boots for $1,790, including emerging brands and exclusive items.

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November 27 – Treasure & Bond Patterned Pullover

  • Daily Drops Beginning November 27 through December 18, Nordstrom will release exclusive, limited products each day called ‘Daily Drops,’ to create a sense of discovery in-store and online throughout the shopping season. Products will be added to Nordstrom.com/holidaygifts at 6:00am PST, as well as on the @Nordstrom Instagram. ‘Daily Drops’ will feature exciting, new-to-market items and styles from brands like Something Navy, Christian Louboutin, Charlotte Tilbury, Rothy’s, Treasure & Bond, Le Labo, Sant & Abel, Hugo Boss x Jeremyville, and Rag & Bone x Mickey.

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  • Gift Guides Based on top-demanded categories and search terms by Nordstrom customers, the company is introducing a persona-based gift guide featuring curated and unique ideas for 11 customer personalities. Examples include The Tech Collector, The Luxe Lover, The Traveler, The Witty One, and the Do-Gooder, among others, and can be found on Nordstrom.com/holidaygifts.

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Nordstrom Holiday Gift Guide Continue reading

Robb Report Reveals Top Trips For 2017 With Annual Travel Issue

January 2017 Issue Reveals 21 Exciting Jaunts, Journeys, and Adventures for the Year Ahead

Robb Report, the global voice of real luxury, welcomes the new year with its highly anticipated Travel Issue. For the 2017 edition, Robb Report dives deeper into the year’s most dynamic destinations and highlights the most sophisticated sojourns and enthralling experiences to check off your travel list, from an underwater adventure in the Seychelles to an around-the-world getaway for gourmands.

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Robb Report Unveils Annual Travel Issue Revealing the Luxury Media Brand’s Top 21 Trips for 2017

Our ninth annual Travel Issue celebrates our readers’ ever-increasing appetite for unique and exceptional experiences,” says Robb Report Editorial Director Bruce Wallin. “We dug deeper than ever to find 21 one-of-a-kind trips that are sure to entice even the most seasoned travelers.”

From Cuba (No. 3) and Abu Dhabi (No. 15) to Tanzania (No. 10) and Uruguay (No. 16), Robb Report‘s Top 21 caters to every traveler’s tastes, passions, and interests. Coming in at No. 7, the Cayman Islands—long known primarily as a tax haven—are emerging as the latest laidback luxury escape thanks to a new wave of development that, more than a decade after Hurricane Ivan, includes extraordinary and distinct resorts. Robb Report Editor in Chief Brett Anderson offers his firsthand account of the revitalized Caymans with an insider’s look at the luxury hot spots turning the Caribbean tide.

If you’re planning to jet off in 2017, do so with panache courtesy of Robb Report‘s list of the latest accessories and apparel sure to make any trip smoother, smarter, and more stylish. From an ergonomically designed trolley case to dual-time-zone watches and a packable water-resistant jacket, Robb Report Executive Editor Jill Newman presents a selection of eminently useful pieces that scream first-class. And find out which destinations Robb Report‘s editors are dreaming about for 2017 in “The Robb Perfect 10,” from a charter trip on Alaska’s Prince William Sound to a tour of the soon-to-be-opened Zeitz Museum of Contemporary Art Africa in Cape Town, South Africa, debuting this fall.

Along with the start of a fresh year comes the inevitable attempt at resolutions. Whether they be focused on nutrition, fitness, or overall self-improvement, Robb Report’s Health & Wellness Editor Janice O’Leary spotlights the significance of a good night’s rest to all of them. In “Dream Trips,” discover 10 tips to upgrade your travel experiences—and your life—by getting premium sleep while away from home.

Be sure to check out www.RobbReport.com for more great escapes for the discerning traveler, including new ski chalets in Switzerland and beyond, a beachside retreat in Anguilla, and an AMG driving experience in New Zealand. Robb Report is available as a digital edition for the iPad and iPhone via the iTunes App Store and through Zinio.

For more information, visit RobbReport.com and connect with us on Twitter (@robbreport), Instagram, Pinterest, and Facebook.

 

Smart & Blue Unveils 3 New Smart Shower Products plus First International Availability at CES 2017 in Las Vegas

In the run-up to CES 2017 in Las Vegas, French Eco-Tech company Smart & Blue today announced three new HYDRAO smart showerhead products, the much-awaited international availability of its products, plus new industry awards. Smart & Blue is an innovation leader in smart solutions for water conservation. Headquartered in Grenoble, France, the company was founded by founder Gabriel Dell Monica in 2015. The company now employs 10 people directly.sb_logo

The new HYDRAO Loop and First smart showerheads and HYDRAO Drop smart shower light bring innovation, color, enjoyment – and now French design chic – to the bathroom. They are designed to increase awareness of water usage and encourage reduced water and energy consumption. HYDRAO First will be the first product to become available internationally – starting tomorrow.

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Smart & Blue Founder Gabriel Dell Monica

The designs of HYDRAO Loop and Drop have already won two new CES Innovation Awards: HYDRAO Loop in the Smart Home category and HYDRAO Drop in Tech for a Better World category.

THREE NEW SMART SHOWER SOLUTIONS

HYDRAO Loop: a combination of advanced Smart & Blue technology innovation with French luxury design to bring smart-shower capabilities to stylish, modern bathrooms.

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HYDRAO Loop smart shower set (Photo: Business Wire)

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HYDRAO Loop Hand shower

HYDRAO Drop: adds smart-shower water saving capabilities to an existing shower. It is simple to install, and has a flexible arm that can be positioned to illuminate any shower surface or water jet.

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HYDRAO Loop on a showerhead

HYDRAO First: a fun, educational and affordable smart hand shower. Launched in France at the end of 2016, HYDRAO First is available internationally from Jan. 4th 2017.

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HYDRAO First is a LED-illuminated showerhead that brings color and enjoyment to families, while educating users on water usage.

SMART-SHOWER INNOVATION WITH LUXURY DESIGN

DESIGN INNOVATION AND WATER EFFICIENCY: Both HYDRAO Loop and Drop benefit from a new miniaturized version of Smart & Blue’s patented smart shower technology, allowing users to benefit from a sleek, streamlined design, with no compromise to HYDRAO’s water conservation guidance. Also new is the ability to allow individual users to monitor their own personal usage and savings – on either one or multiple HYDRAO smart showers.

New smart water pressure innovations also let users enjoy an enhanced shower experience, even at low pressure levels.1 These enhancements include increased energy efficiency for the internal turbine, new water pressure regulation capabilities and an innovative aerated water flow feature. Together they ensure optimum water flow and lighting intensity, while decreasing overall water consumption.

For professional customers, the fully modular, interchangeable design of HYDRAO Loop and Drop allow for design customization. Smart & Blue smart shower technology can also be integrated into own designs. Continue reading

2016 Black Friday Report: Walmart Delivers Deals, Availability and Simplicity on Black Friday

Walmart issued the following statement on how the company delivered on its Black Friday plans for customers. The retailer also unveiled top products purchased on Black Friday and how customers shopped that day in stores and online.wmt_h_r_4c_highres

This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S.Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards.

Walmart Thanksgiving Shopping Events

Happy Walmart customer reacts to receiving a Hatchimal, one of the season’s hottest toys. (Photo: Business Wire)

Thanksgiving and Black Friday Fun Facts and Stats:

  • The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also sold more than six pies per second with the most popular pies being pumpkin and the Patti LaBelle Sweet Potato Pie.
  • Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day, customers started shopping on Walmart.com and the Walmart app. Thanksgiving Day was once again one of the top online shopping days of the year.
  • Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the country. Millions of customers went home with the items they wanted. Top sellers included televisions, cookware, video games and systems, drones, toys and pajamas for the whole family.
  • More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by mobile.
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    (Image courtesy of Walmart)

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    (Image courtesy of Walmart)

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    (Image courtesy of Walmart)

It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online specials every day throughout the week.

We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of the holiday season,” Bratspies added.

2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target)

Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
  • Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.

    Target Holiday Black Friday 2016

    (Image courtesy of Target Corporation) 

  • Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
  • Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
  • Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online Continue reading

Three, Two, One…Holiday! Amazon.com Launches Black Friday Deals Store and Curated Holiday Gift Guides

This Holiday Season, Customers Can Enjoy More Deals Than Ever Before On Everything From Hd Tvs To Stylish Kitchen Staples To Some Of The Most Popular Toys Of The Year

To Help Customers Find The Perfect Gift For Everyone On Their Shopping List, Amazon Offers Curated Holiday Gift Guides For Electronics, Home, Handmade, And Other Categories

Alexa, What Are Your Deals? New This Year, Prime Members Can Use Alexa Voice Shopping To Shop For Almost Anything, Including Exclusive Deals For Customers With An Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire Tv, Or Fire Tablet

Amazon.com has announced the launch of its Black Friday Deals Store and more than a dozen curated holiday gift guides, officially marking the start of the holiday countdown. Customers can enjoy tens of thousands of deals this holiday season on Amazon.com, with new deals as often as every five minutes on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year. In addition, Amazon offers curated holiday gift guides to help take the guesswork out of shopping for loved ones and make it easier for customers to find the perfect gift for everyone on their list.logo_white_

Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends.

Black Friday Deals Store

Available at www.amazon.com/blackfriday, the Black Friday Deals Store is the leading deals destination for customers with tens of thousands of deals, and new deals as often as every five minutes, now through December 22. Customers can enjoy more deals than ever before this holiday season, including low prices on top gifts such as electronics, toys, clothing, jewelry, kitchen items, and more. In fact, Amazon is offering up to 20 compelling Deals of the Day in a single day. Some examples of the great deals Amazon customers can take advantage of this holiday season include: $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and up to 40% off select Magformers toys.

Electronics Gift Guide

Available at www.amazon.com/electronicsgiftguide, the 2016 Amazon Electronics Gift Guide features more than 500 of this year’s hottest technology products all in one convenient location. Enthusiasts can explore new releases such as 360-degree cameras and buzz-worthy gifts like virtual reality headsets and 3D printers. The Electronics Gift Guide also features innovations from up-and-coming startups in the Amazon Launchpad program. Customers can browse more than 10 categories, including smart home, home entertainment, music, wearables, photography, gaming, gadgets and gizmos, and more. The Electronics Gift Guide also includes expert reviews and product demonstration videos to help customers find the perfect gift. And shoppers looking for budget-friendly gift ideas can find top gifts under $100.

Home Gift Guide

Available at www.amazon.com/homegiftguide, the 2016 Amazon Home Gift Guide is a curated list of more than a thousand of this season’s must-have products for the home. Filled with gift ideas for indoors and outdoors, customers can easily discover presents for everyone on their list, including cooks, bakers, home decorators, arts and crafters, smart home tech lovers, pets, backyard enthusiasts, kids and more, curated by experts in the industry such as Smitten Kitchen and Design*Sponge. Holiday decorators and party planners will find everything they need to set a festive scene at home. Customers can also shop the latest trends in the Home Gift Guide, including copper appliances, rose gold cutlery, and handmade ceramics, as well as browse products that are new this holiday season, including the KitchenAid Mini, NEST Fragrances Classic Candle (Hearth), Petcube Play Wi-Fi Pet Camera, and Bissell 1650A Pet Hair Eraser Vacuum.

Handmade at Amazon Holiday Gift Guide

Available at www.amazon.com/handmade, the Handmade at Amazon Holiday Gift Guide offers customers curated lists of genuinely handcrafted items sold directly by artisans. Featuring products for her, for him, and for kids, as well as handcrafted stocking stuffers for friends and family, the Gift Guide makes finding the perfect holiday present easier than ever. Heading into this holiday season, Amazon customers visiting the Handmade at Amazon store will see hundreds of thousands more handcrafted items, thousands of which are eligible for Free Two-Day Shipping with Amazon Prime. For shoppers looking for a personal touch, over half of the items listed on Handmade have options for customer personalization. With handcrafted items in categories from toys and games, to home décor, handbags and accessories and kitchen and dining, Handmade at Amazon is a one-stop-shop for artisan-crafted gifts this holiday season. Continue reading

‘LOVE, NORDSTROM’: Nordstrom Celebrates Its Loyal Customers In 2016 Holiday Campaign

Nordstrom Inc. is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuted in the U.S. and Canada on November 1st.1_nordstrom_ivy

LOVE, NORDSTROM

With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.4_nordstrom-_kim-brothers

This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”12_nordstrom_jonah

The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com. In an effort to reach and thank every single Nordstrom customer, the campaign also includes a charming video of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated. The video will be posted on Nordstrom.com and on the retailer’s social and digital platforms.7_nordstrom_chiyo

WHERE THE GIFTS ARE

This holiday season, Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights include:

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).2_nordstrom_grace

Continue reading