ADCOLOR® Announces Winners For The 9th Annual ADCOLOR Awards In New York City

Evening Hosted by Janet Mock; MC Lyte, Brian Ellner, Bethann Hardison and More Honored

For the first time in New York City, ADCOLOR® celebrated a collection of the best and brightest in the advertising, marketing, PR, media and entertainment industries at the annual ADCOLOR® Awards ceremony September 19th, at Pier Sixty at Chelsea Piers.



ADCOLOR® is a not-for-profit 501(c) (6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries. ADCOLOR champions diversity and inclusion in the creative industries. Theirr process is twofold. First, it help individuals and organizations RISE UP, letting their accomplishments and ideas shine. Then it teach these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. The ultimate goal is to create a community of diverse professionals who is there to support and celebrate one another.

The Awards ceremony is a part of the 9th Annual ADCOLOR Industry Conference and Awards, held September 16 -19 at Pier Sixty at Chelsea Piers and is the premier diversity gathering for professionals at all levels. This year’s ADCOLOR theme was MOVE, a call to action for people to act now, to do something, to make a difference, to move away from old mindsets, to move out of their comfort zones and get comfortable with the uncomfortable.

The event, hosted by Janet Mock, was filled with exciting moments from the evening’s honorees, including legendary lyricist and entertainer MC Lyte, Brim+Brew Founder and Creative Director Maurice Marable, Edelman Executive Vice President and Group Head for Public Affairs Brian Ellner, NBC Chief Marketing Officer Pam El and many more. Awards were presented throughout the night by entertainment industry elite, including Aisha Tyler, Jay Manuel, Baratunde Thurston and Laz Alonso.

Janet Mock is the New York Times best-selling author of Redefining Realness and the host of MSNBC’s “So POPular!,” a weekly series about popular culture, politics, identity and representation. She also serves as Contributing Editor for Marie Claire – the magazine where she first stepped forward publicly as a young trans woman. Her writing, work and media advocacy has been recognized by the Ms. Foundation, Planned Parenthood, ADCOLOR, TIME, which dubbed her “one of the 30 most influential people on the internet,” and Fast Company which named her “one of the most creative people in business.” Hailing from Honolulu, Hawaii, Janet lives and writes in New York City.

Each year, the ADCOLOR® Award nominees and honorees are selected based on criteria surrounding ADCOLOR’s motto “Rise Up and Reach Back”. Those recognized work not only to go above and beyond in their own careers, but also go out of their way to help others and make an impact on their peers. Eleven awards were distributed throughout the night. The full list of this year’s winners is as follows:

Rock Star is someone who, whether through their primary role or extracurricular activities, stands out as a leader and visionary in the industry.
WINNER: Ingrid Otero Smart, President/CEO, Casanova Pendrill

New to this year’s event, the Ad of the Year awards a campaign or single execution that pushes boundaries, promotes conversation and highlights the lives of multicultural, LGBT and/or other under-represented Americans in the mass media.
WINNER: “Love Has No Labels” | CLIENT: The Ad Council | AGENCY: R/GA

A Rising Star is an up-and-coming young gun with less than seven years of experience. A Rising Star is someone who stands out among their peers as someone who is raising the bar of excellence as they move forward in their career.
WINNER: Justin Adu, Creative Lead, Open Channels Group PR

Established in 2007, an Innovator is an employee who embodies progress and imagination.  Someone who stands out among peers as a game changer and pioneer in their role, creating breakthrough developments and/or improvements, whether tangible or intangible.
WINNER: Julie Ann Crommett, CS Education in Media Program Manager, Google

A Change Agent is the individual within a company who is using their talents and position to enhance the corporate culture and create a more inclusive environment.  This can be part of or beyond the scope of that person’s primary role.
WINNER: Kat Gordon, Founder, 3% Conference

A Legend is a seasoned industry veteran, a trailblazer who pushed the boundaries and created positive change, who wasn’t afraid to be different and who showed brilliance in his/her actions, setting the stage for other generations to take the opportunities made by this legend, even further.
Pam El, Chief Marketing Officer, NBA
Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB Continue reading

Travel and Hospitality: The Citizen Hotel in Sacramento, California Joins Marriott International’s Autograph Collection Hotels™ Global Portfolio

The Hotel Joins The Growing List Of More Than 85 Passionately Independent Hotels Worldwide.

The Citizen Hotel in Sacramento, California, which was recently acquired by Platinum Equity, is the latest addition to the Autograph Collection Hotels, Marriott International’s exclusive portfolio of properties recognized for celebrating individuality. The Citizen is truly a unique establishment, located within walking distance to the most powerful building in California and offering modern amenities with historic old-world charm.

Located less than half a mile from the California State Capitol Building, The Citizen occupies the historic California Life Insurance Building, California’s first sky-scraper, built in 1925. Guests of the hotel will be treated to a truly one-of-a-kind experience, as no two rooms are exactly alike and each offers a different view of downtown Sacramento. On the historic thirteenth floor, for example, gorgeous tile mosaics adorn each bathroom.

The Citizen seamlessly marries the historic with the modern, offering amenities such as iPod sound systems and LCD high-definition televisions in each room. Boasting 9,000 square

The Citizen Hotel logo

The Citizen Hotel logo

feet of meeting space, including a beautiful 3,000 square foot tented roof deck with city views, the hotel is the perfect destination for any meeting, wedding or special event.

The Grange Restaurant and Bar, located on the grounds, incorporates farm fresh ingredients from the local farms of Central California into delicious seasonal menus. The Grange is also terrific choice for intimate gatherings, offering a private dining room for up to twenty guests. To learn more about the hotel or to book your next stay in Sacramento online, please visit

Our goal is to give guests of the Citizen an upscale luxury experience with a location convenient to all that downtown Sacramento has to offer,” said Michael George, President and CEO of Crescent Hotels & Resorts.The partnership with Autograph Collection has positioned us to present this superb and unique property to business and leisure travelers alike.”

The Autograph Collection Hotels celebrates a collection of independent leaders in film, art, design and literature by curating one-of-a-kind travel experiences at 89 luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, each hotel has been hand selected for its distinction as an iconic landmark, for its remarkable design or for its best-in-class resort amenities.

Crescent Hotels & Resorts is a nationally recognized, top-5 operator of hotels and resorts. Crescent currently operates over 100 hotels and resorts in 36 states in the US and 4 provinces in Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Starwood, Hyatt and IHG. Crescent also operates a collection of legendary independent hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers.

Marriott International, Inc. is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. Marriott Rewards is Marriott International’s award-winning loyalty program spanning 16 brands and 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates, and members can earn and redeem points at Marriott properties around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. To enroll and for more information about Marriott Rewards, guests can visit

Founded in 1995 by
Tom Gores, Platinum Equity is a global investment firm with more than $6 billion of assets under management and approximately 30 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 20 years Platinum Equity has completed more than 150 acquisitions.

The Orchard and HBO Join Participant Media and The Silk Road Project Documentary on Music Legend Yo-Yo Ma

In advance of the film’s world premiere this week at the 2015 Toronto International Film Festival (TIFF), rights to the new documentary film The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble have been acquired by The Orchard and HBO. The Orchard has acquired all worldwide rights of the Tremolo Production with the exception of U.S. domestic television rights, which HBO has acquired from Participant Media and The Silk Road Project. The Orchard is planning a theatrical release in the spring of 2016 with an HBO premiere to follow.

Yo-Yo Ma in the new documentary film The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble. The Silk Road Project is an internationally minded nonprofit founded by cellist Yo-Yo Ma in 1998, with a mission to promote innovation and learning through the arts.

Celebrated international Cellist Yo-Yo Ma in the new documentary film The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble. The Silk Road Project is an internationally minded nonprofit founded by cellist Yo-Yo Ma in 1998, with a mission to promote innovation and learning through the arts.

From Morgan Neville, the director of the Oscar®-winning documentary 20 Feet from Stardom and the critically-acclaimed Best of Enemies, the new film The Music of Strangers:  Yo-Yo Ma and the Silk Road Ensemble tells the extraordinary story of an international musical collective created by legendary cellist Yo-Yo Ma. The film follows this group of diverse instrumentalists, vocalists, composers, arrangers, visual artists and storytellers as they explore the power of music to preserve tradition, shape cultural evolution and inspire hope.

The Silk Road Project is an internationally minded nonprofit founded by cellist Yo-Yo Ma in 1998, with a mission to promote innovation and learning through the arts. Taking inspiration from the historical Silk Road trading routes, the Project explores the intersections of cultures, art forms and disciplines. Under the leadership of Mr. Ma and CEO and Executive Director Laura Freid, the Silk Road Project unites the performing arts, education and business, encouraging collaboration among artists and musicians, educators and entrepreneurs. Hyosung is the Corporate Sponsor of The Silk Road Project.

The Music of Strangers represents an exciting opportunity for us to work closely with who we consider to be the triple-threat of Documentary powerhouses – Morgan, Participant and HBO,” said The Orchard’s SVP of Film and TV, Paul Davidson. “Morgan’s film is an inspiring and soulful experience we are proud to be a part of.

The Orchard is a pioneering film, TV, and music distribution company operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. The Orchard most recently released THE OVERNIGHT, CARTEL LAND, and DIGGING FOR FIRE in theaters. Upcoming releases include FINDERS KEEPERS, NASTY BABY, and LOUDER THAN BOMBS.

The Music of Strangers:Yo-Yo Ma and the Silk Road Ensemble was directed by Neville and produced by Neville and Caitrin Rogers of Tremolo Productions, in association with Participant Media and with support from the National Endowment for the Humanities, Pershing Square Foundation and the Ford Foundation JustFilms. The film’s executive producers include Participant Media’s Jeff Skoll and Diane Weyermann, HBO’s Sheila Nevins, Motto PicturesJulie Goldman, as well as The Silk Road Project’s Laura Freid and co-executive producer Cristin Canterbury Bagnall.

What could be better than being involved in a film that erases differences in the name of music,” commented Nevins, President, HBO Documentary Films.

Music of Strangers is a film about the many ways music brings people together. We are thrilled that HBO and The Orchard are joining us to share this story with the world,” said Neville, Tremolo Productions.

Tremolo Productions is a documentary production company founded by Morgan Neville, specializing in cultural storytelling. Films include the 2014 Grammy and Academy Award-winning 20 Feet from Stardom, this year’s hit Best of Enemies, Troubadours, Beauty is Embarrassing and others. Tremolo has been nominated for three other Grammys for the music films: Respect Yourself: The Stax Records Story, Muddy Waters Can’t Be Satisfied and Johnny Cash’s America.  

Morgan Neville traveled across three continents to tell the amazing stories of Yo-Yo Ma and these talented ensemble members. We are grateful that his remarkable storytelling so powerfully portrays the ways music, art and culture can connect us to the unfamiliar and create positive change. We can’t wait to share this with audiences near and far,” said Laura Freid, CEO of Silkroad.

Participant is delighted to have such an incredible team on board to deliver Morgan Neville’s outstanding film to audiences in theaters and at home: The Orchard—who we are excited to collaborate with for the first time, and HBO—who we’ve successfully teamed with on 3 1/2 Minutes, 10 Bullets, as well as this year’s Oscar-winner CITIZENFOUR,” said Diane Weyermann, Participant’s EVP, Documentary Films.

Participant Media is a leading media company founded in 2004 and combines the power of a good story well told with opportunities for viewers to get involved. Participant’s more than 60 films include LincolnContagionThe HelpThe Best Exotic Marigold HotelFood, Inc. , Waiting For ‘Superman,’ CITIZENFOUR and An Inconvenient Truth. Participant has also launched more than a dozen original series, including “Please Like Me,” “Hit Record On TV with Joseph Gordon-Levitt,” and “Fortitude,” for its television network, Pivot. Participant’s digital hub, TakePart, serves millions of socially conscious consumers each month with daily articles, videos and opportunities to take action.

The deal was negotiated by Danielle DiGiacomo for The Orchard, Gabe Brakin for Participant Media and Josh Braun of Submarine, who also negotiated the deal with HBO.

Fall Travel 2015: Nine Top Reasons to Love The Lafayette Art & Wine Festival 2015, California’s East Bay’s Favorite End of Summer Party

Award-Winning Art, Wine and Music Festival: 2 Days, 4 Live Stages, 21 Cover Bands, 260+ Artist Booths, KidZone, Great Food – and arguably the largest selection of Wine, Beer and Ale of any San Francisco Bay Area Festival.

Lafayette Art & Wine Festival 2015 is Sept 19 & 20Lafayette Art & Wine Festival 2015 Graphic

Lafayette Art & Wine Festival 2015 is Sept 19 & 20Lafayette Art & Wine Festival 2015 Graphic

The annual Lafayette Art & Wine Festival, now in its 20th year, a thriving as a growing regional event, attracts nearly four-times the town’s 24,000-resident population during the Festival weekend each September and is consistently voted by readers of Diablo Magazine as, “Best of the East Bay.” The Lafayette Art & Wine Festival is an annual event that promotes Lafayette’s Downtown and raises money for local education, the Lafayette Chamber of Commerce and other local non-profit organizations. The event is produced by the Lafayette Chamber of Commerce, in partnership with the City of Lafayette and Eckerstrom Productions.large-2015 Lafayette AWM Festival logo

The 2015 Lafayette Art & Wine Festival will be held on Saturday, September 19 (10am-7pm) and Sunday, September 20 (10am-6pm) in Lafayette, CA.

Here are 9 top reasons why the Lafayette Art & Wine Festival is the East Bay’s best end of summer party:

1. Location: The Festival is held in the heart of beautiful downtown Lafayette, just steps from the Lafayette BART station, near bike trails (complimentary valet bike parking provided), 2 blocks off Hwy 24, and an easy walk/shuttle from complimentary Festival parking.2015-Lafayette-Art-Wine-Festival-Map

2. Continuous Music & Dancing – with no cover charge: 2 Days. 4 Stages. Room to dance to familiar tunes played by 21 of the Bay Area’s best headliner cover bands. The 2015 line-up is particularly strong and includes The Sun Kings, Foreverland, Stu Allen & Mars Hotel, David Martin’s House Party, Aja Vu, Stealin’ Chicago, ZEBOP!, The Spazmatics, Juice, The Big Jangle, East Bay Mudd, Bay Bridge Beat, David Crimmen, Echo Trail, Other People’s Money, Evolution, Bob Athayde & Friends, Spinout, and more. View the 2015 Lafayette Art & Wine Festival entertainment schedule at

New for 2015: To help celebrate the Festival’s 20th anniversary, Whole Foods is sponsoring family-friendly activities at the Premium Wine Area from 10am to noon both Saturday and Sunday. A “sock hop” follows from noon to 1:30pm, with live ’50s music provided by Spinout on Saturday and Dave Crimmen on Sunday.

3. Unique Wine & Beer Offerings at The Party Within The Party: Popular wines, beers and ales are served throughout the Festival footprint, but the real action for connoisseurs happens in the Premium Wine & Craft Beer Pavilion, where there are selections of high-end wines and craft beer that most people never get a chance to taste, including wines from the backyard vineyards of Lamorinda Wine Growers Association members.

4. Delicious Food: Choice is everywhere, including Lafayette’s restaurant row fare. More than 25 of Lafayette’s top restaurants are in the Festival’s footprint, plus there are dozens of other food vendors and Food Trucks that offer everything from hickory smoked pulled pork tacos to crab cakes.

5. Original Fine Arts & Crafts: People from all over the Bay Area come to shop at the Festival’s 260+ local and regional artists’ booths, including the “Local Artists Alley,” which showcases Lafayette, Moraga, and Orinda fine artists, who are members of the Lafayette Gallery and Lamorinda Arts Alliance.

7. Family & Dog Friendly: People move to Lafayette for the family friendly lifestyle, so it’s no surprise that this is a family friendly festival, starting with a large KidZone and Kids’ Stage. There is also plenty for family dogs to see and smell, as well as easy access to Festival water bowls.

8. Budget Friendly: This event is a fundraiser that supports the Lafayette Chamber’s many programs, Lafayette Partners in Education (“LPIE”), and other local non-profits, but attendees don’t have to spend. The Festival Experience offers many things that are free — admission (including access to music stages), parking, easy shuttle service from Festival Parking, and secure bike valet.

9. Extend the Family Fun – New for 2015: The Lafayette Police Department is hosting a new Police Motorcycle Competition in the South BART parking lot during Festival weekend. Free to attend, the event offers individual and team motorcycle events to watch both Saturday and Sunday from 8am to 5pm. For complete Lafayette Art & Wine Festival details, go to Continue reading

Sundance NEXT FEST Returns to The Theatre at Ace Hotel Downtown Los Angeles, August 7-9


The Sundance Institute will host Sundance NEXT FEST August 7-9, 2015, for the second year at The Theatre at Ace Hotel in downtown Los Angeles. The weekend-long summer festival celebrates independent artists by pairing five new independent films with either a special music act that shares a complementary artistic sensibility or conversations between the filmmakers and those who inspired them. Sundance NEXT FEST is an extension of the Sundance Film Festival’s popular NEXT section, which has launched films including Obvious Child, Compliance, Appropriate Behavior, Tangerine and Escape from Tomorrow.

Sundance NEXT FEST Logo. Courtesy of Sundance Institute

Sundance NEXT FEST Logo. Courtesy of Sundance Institute

This will mark the festival’s third year in Los Angeles. Highlights of last year include the premiere of Life After Beth with a solo acoustic performance by Father John Misty, a screening of A Girl Walks Home Alone at Night with a live performance by Warpaint, and a screening of Kumiko, the Treasure Hunter followed by a conversation between the filmmakers and Werner Herzog.

Sundance NEXT FEST Screening Of "A Girl Walks Home Alone at Night" With Concert By Warpaint.  LOS ANGELES, CA - AUGUST 10:  Producer Elijah Wood and director Ana Lily Amirpour (R) attend the screening of "A Girl Walks Home Alone at Night" with Warpaint in concert during Sundance NEXT FEST at The Theatre at Ace Hotel on August 10, 2014 in Los Angeles, California.  (Photo by Frazer Harrison/WireImage)

Sundance NEXT FEST Screening Of “A Girl Walks Home Alone at Night” With Concert By Warpaint.
LOS ANGELES, CA – AUGUST 10: Producer Elijah Wood and director Ana Lily Amirpour (R) attend the screening of “A Girl Walks Home Alone at Night” with Warpaint in concert during Sundance NEXT FEST at The Theatre at Ace Hotel on August 10, 2014 in Los Angeles, California. (Photo by Frazer Harrison/WireImage)

Sundance NEXT FEST Theatre at Ace Hotel Interior. Photo Credit: Michael Rababy

Sundance NEXT FEST Theatre at Ace Hotel Interior. Photo Credit: Michael Rababy

The Theatre at Ace Hotel is a delicate restoration of the 1,600-seat United Artists Theater, built in the 1920s for the Maverick Film Studio founded by Mary Pickford, Douglas Fairbanks, D.W Griffith and Charles Chaplin. Designed by C. Howard Crane, the Theatre is a shrine to the arts, with a three-story, 2,300-square-foot grand lobby, an ornate open balcony and mezzanine, vaulted ceiling and richly colored murals depicting the legends of film’s Golden Age, immortalized in mythic attire. Continue reading


Global Fashion Executive Brings Proven Experience as Visionary Brand-Builder and Broad Leadership Skillset to Drive Growth for Iconic American Brand

Lands’ End, Inc. announced that its Board of Directors has named Federica Marchionni as Chief Executive Officer. Ms. Marchionni comes to Lands’ End from her role as President of Dolce&Gabbana USA Inc. and has succeeded Edgar Huber, who resigned from the Company. Ms. Marchionni will assume the CEO position at Lands’ End and join the Company’s Board of Directors on February 17, 2015, following the completion of her professional commitments to Dolce&Gabbana.

Under Ms. Marchionni’s leadership as President starting in 2011, Dolce&Gabbana USA’s revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas. While growing the existing business, Ms. Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online. Prior to that, over the course of a career as a global group director at Dolce&Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries. Ms. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company’s worldwide sales. Earlier in her career, Ms. Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson. She graduated summa cum laude from La Sapienza University of Rome with a Master’s Degree in Business Administration.

In announcing the appointment, Josephine Linden, Chairman of the Board of Lands’ End, said, “We are delighted that Federica Marchionni is joining Lands’ End. She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. She also fully embraces the principles of quality, value and service on which Gary Comer founded Lands’ End in 1963. We are confident she will build upon the Company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.

Mrs. Linden continued: “On behalf of the entire Board and Lands’ End organization, we truly appreciate Edgar Huber’s steady leadership prior to and during the spin-off from Sears Holdings Corporation. With annual sales in excess of $1.5 billion, roots more than 50 years deep and a great team behind it, Lands’ End is ready for a new leader to accelerate the realization of the full potential of the brand and drive profitable growth.”

With the successful completion of the spin-off of Lands’ End from Sears Holdings Corporation,” Mr. Huber said, “I have accomplished what I came to achieve at Lands’ End and I look forward to the Company’s success in the future.”

I have long admired Lands’ End’s powerful platform and I am excited to lead this iconic company. I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging Lands’ End’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand’s core values and customer base,” Ms. Marchionni said. “ I join the Lands’ End family with the clear goal of moving the Company forward by working with the Board to identify and pursue growth in key areas, collaborating with and inspiring our people to find new ways to delight customers, and delivering improved financial performance for our shareholders. I cannot wait to get started to take advantage of the significant opportunities ahead.”

PANDORA Partners with National Breast Cancer Foundation, Inc.® to Support the Fight Against Breast Cancer


PANDORA Partners with National Breast Cancer Foundation, Inc.(R) to Support the Fight Against Breast Cancer (PRNewsFoto/PANDORA Jewelry)

PANDORA Partners with National Breast Cancer Foundation, Inc.(R) to Support the Fight Against Breast Cancer (PRNewsFoto/PANDORA Jewelry)

In support of the fight against breast cancer, PANDORA Jewelry announced a partnership with the National Breast Cancer Foundation, Inc.® (NBCF). As part of the new partnership, the sale of existing pink ribbon charms will directly benefit the organization and marking the first year of their partnership. Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs.

The three PANDORA charms that feature the pink ribbon include:
—  Pink Ribbon, Pink Enamel Sterling Silver Charm, Item: 790755EN24 ($45 USD)
—  Pink Ribbon, Murano Charm, Item: 790928 ($35 USD)
—  Pink Ribbon, Sterling Silver Dangle Charm, Item: 790314PCZ ($45 USD)

The PANDORA Pink Ribbon charms are now available at all authorized PANDORA retailers. To locate the store nearest you,