The International Jewelry Brand Partners with Celebrity Stylists to Showcase the Season’s Hottest Trends in a Docufilm
In an experimental documentary-style film, the celebrated global stylists, Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray, are introduced to a woman, Ella, who begins by sharing a few personal facts about herself. From this interaction, the stylists are tasked to interpret her personality through a styled look that is influenced by the season’s biggest trends and accentuated by PANDORA‘s Autumn 2016 jewelry collection.
The docufilm culminates when the stylists unveil their looks, each reflecting a key seasonal trend to complement the woman’s individual personality – Gothic Romance, Metallics and Feminine Florals – while also demonstrating the versatility of PANDORA‘s pieces. In a final twist, the woman then presents a self-styled look that expresses the depth of her personality whilst incorporating elements of wider autumn trends.
“I think jewelry tells your own personal story,” says Erlanger. “Whether it’s layering necklaces or mixing metals, or owning that statement ring or charm bracelet that you can add to or pass down. I look for pieces that are an extension of my personality and think it’s important to choose jewelry that speaks to you.”
Erlanger has a reputation for propelling her clients to the best-dressed list of award shows and embracing a styling aesthetic that combines beauty with whimsy. A self-confessed “vintage-a-holic and glamour girl“, her fresh approach to styling continues to be a collaborative and personal process with a-list clients.
The unique docufilm is meant to inspire women around the world to express their individuality with their jewelry –and now more than ever, they can with PANDORA.
“PANDORA’s jewelry universe is more adaptable than ever, offering a range of precious metals, vibrant gems and innovative, hand-finished designs that remain at the forefront of seasonal trends,” says Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA Jewelry. “‘The Look of You’ campaign celebrates the versatility of PANDORA’s latest collection and encourages women to embrace their individuality from the inside-out.”
Erlanger’s autumn PANDORA favorites include, asymmetric earrings and pieces inspired by florals. And with the new Autumn 2016 collection that is inspired by a vintage style story, she is able to incorporate these new pieces to create unique looks that mirror every women’s irreplaceable qualities.
Sampling of the Autumn 2016 Collection:
- Dazzling Poetic Droplet Earrings: Create a fresh and versatile look with these earrings finished with pavé stones and sterling silver ($80)
- Sparkling Elegance Earrings: Rock these studs set with six bead-set cubic zirconia stones, on your earlobe or cartilage for a touch of elegance ($40)
- Dazzling Droplets Earrings: Mix and match these sparkling studs with another pair of your favorite studs to create a playful look ($50)
- Elegant Beauty Earrings: Add a touch of refined elegance with these stud earrings set with white, freshwater cultured pearls ($55)
The film’s experiment confirms the power of personal style in celebrating women’s collective uniqueness, encouraging others from around the globe to express their true selves with inspiration from some of the world’s leading style icons. Housed via a PANDORA digital platform, it will act as a go-to online tutorial for styling for the season to be shared and referenced by women everywhere. It will also call on local style enthusiasts to share their own interpretation of “The Look of You” and experiment with PANDORA‘s latest offering.