Captain Morgan and Chief Party Officer Adam Devine Are Bringing Their Yuletide Joy To Your Holiday Party for the Ultimate Captain’s Night In

The Iconic Spirits Brand and Famed Actor Will Take Over A House Party for one lucky Winner, Bringing Holiday Spirit, Fashionable Ugly Sweaters and a Larger-Than-Life Snow Globe

It isn’t a holiday party until you add CaptainMorgan (Celebrating life, every day, everywhere.)and Adam Devine, so this season, they’re hitting up (er, crashing) one lucky house party for the person with the most holiday cheer. But before they set off on this merry adventure, they must identify someone who conveys the Captain’s sense of fun and they’re turning to Captain Morgan fans for help.

Captain Morgan Rum and Actor/Chief Party Officer Adam Devine Are Bringing Their Yuletide Joy To Your Holiday Party for the “Ultimate Captain’s Night In” (PRNewsfoto/Captain Morgan)

Adult party throwers (21 years and older) may write in to tell Captain Morgan and Devine why they need to “crash” their house party by following and commenting on the Captain Morgan brand’s Instagram account,@CaptainMorganUSA, and using the hashtag #CaptainsNightInContest.

“With all the house parties happening this season, I challenge all my festive fans to give us the best reasons for coming to their holiday soiree because I’ve got my ugly sweater and frosted cookies ready,” said Devine. “I don’t know where the evening will take us, but one thing’s for sure, it’s going to be one helluva night in.”

Captain Morgan and Devine will then select a winner and transform one holiday house party into the ultimate “Captain’s Night In,” with bright lights on the outside, holiday sweaters galore, a life-sized snow globe and more.

“Throughout the holidays, we know people enjoy fun times with friends right in the comfort of their own homes,” said Linda Bethea, Vice President of Captain Morgan.”Whether they’re competing for the ugliest holiday outfit or playing yuletide games, holiday party goers are staying in to enjoy the evening responsibly. So, it’s only fitting that we deploy Adam to bring fun to these festivities in a way that only Captain Morgan can for those hosting the best holiday house party.”

Don’thave an ugly sweater yet? The Captain’s got you covered. Head to the CaptainMorgan online store to get all the sweaters, onesies and jumpsuits you need for an epic night in. There’s even a Captain Morgan body pillow for those needing some extra holiday love this season. We can’t forget that with every holiday celebration comes great responsibility. So, when raising a glass, always do so in moderation—the Captain is always watching!

Full contest rules and regulations can be found here, no purchase necessary 21 and older.

Happy holidays from Captain Morgan, may all your house parties be merry and bright!

Indulge In ‘Cookie Cocktails’ This Holiday Season At Omni Hotels & Resorts During Its Latest Omni Originals Culinary Series

Brandwide Cookie Cocktails menu debuts at select Omni properties across the country

OmniHotels & Resorts announces CookieCocktails, the latest rendition of the brand’s month-long OmniOriginals culinaryseries. Tasty treats will spread holiday cheer at properties across the country and will highlight favorite cookie-turned-cocktail recipes from select brand chefs. Guests can enjoy surprising, creative libations with tastes from cinnamon and chocolate to bourbon and amaretto.

Indulge In ‘Cookie Cocktails’ This Holiday Season At Omni Hotels &Resorts During Its Latest Omni Originals Culinary Series

OmniHotels & Resorts creates genuine, authentic guest experiences at60 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 25 iconic golf courses and 16 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants, and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest loyalty program. As a founding member of the Global Hotel Alliance, Select Guest is further expanded through the DISCOVERY® loyalty program offering members additional global benefits.

“The holiday season is known for good friends, family, and food, so we decided to take a twist on tradition and make our favorite holiday cookies into crafty cocktails making for unexpected palate pleasers,” said Devin Burns, vice president of food and beverage at Omni Hotels& Resorts. “Our chefs whipped up the cocktails using recipes from childhood cookie favorites they used to bake with their families during the holiday season.”

Flavorful, fun and aesthetically pleasing cocktails will be available at participating properties and will include the following (See full recipes below):

  • Cinnamon Churro Leche: Tres Generaciones Reposado Tequila and the flavors of vanilla and cinnamon are shaken with milk
  • Chocolate Crinkle Surprise: Jack Daniel’s Tennessee Whiskey is joined by chocolate syrup, milk and the rich flavor of toasted almonds
  • Sugar Cookie Cocktail: Captain Morgan Original Spiced Rum, Disaronno Amaretto, vanilla, and agave nectar are shaken together with milk
  • Maple Pecan Old Fashioned: Elijah Craig Small Batch Bourbon meets the flavors of butter pecan and maple with just a touch of black walnut bitters
  • Orange Spice Amaretto: Mount Gay Black Barrel, Disaronno Amaretto, orange juice, and a cookie butter syrup are shaken with Constant Comment orange spice tea
  • Sparkling Kolaczki Bellini: This sparkling cocktail blends Absolut Elyx with a touch of elderflower liqueur, peach puree and orange bitters then topped with Moet & Chandon Brut

Cinnamon Churro Leche

Ingredients

  • 1.5 oz Tres Generaciones Resposado
  • 0.75 oz Monin Vanilla Syrup
  • 0.50 oz Monin Cinnamon Syrup
  • 2 oz milk

Combine all ingredients in mixing tin and shake well. Double strain into cinnamon sugar-rimmed martini glass and serve.

Chocolate Crinkle Surprise

Ingredients

  • 1.5 oz Jack Daniels Black Label
  • 0.5 oz Hershey’d Chocolate Syrup
  • 0.5 oz Monin Toasted Almond Mocha Syrup
  • 2 oz milk
  • Dash of powdered sugar

Combine all ingredients in mixing tin and shake well. Strain into rimmed glass. Top with a mound of shaved chocolate and sprinkle with powdered sugar.

Sugar Cookie Cocktail

Ingredients

  • 1.5 oz Captain Morgan Spiced Rum
  • 0.5 oz Disaronno Amaretto
  • 0.25 oz Monin Vanilla Syrup
  • 0.5 oz Agave Syrup
  • 1.5 oz milk

Combine all ingredients in mixing tin and shake well. Double strain into green sprinkle rimmed martini glass. Garnish with nonpareil colored swirl and serve.

Maple Bourbon Pecan Old Fashioned

Ingredients

  • 2 oz Elijah Craig Bourbon
  • 0.25 Monin Butter Pecan Syrup
  • 0.25 Monin Maple Spice Syrup
  • 3 dashes Fee Bros. Black Walnut Bitters

Combine all ingredients in a mixing glass and stir well. Strain into caramel-swirled Old Fashioned glass.

Orange Spice Amaretto

Ingredients

  • 1 oz Mount Gay Black Barrel
  • 0.5 oz Disaronno Amaretto
  • 1.5 oz Orange juice
  • 1 oz Monin Cookie Butter Syrup
  • 0.75 oz Constant Comment Tea, concentrated
  • 2 dashes Angostura Bitters

Combine all ingredients in mixing tin and shake well. Double strain into iced Collins glass. Garnish with a slice of orange, cloves, grated nutmeg and a cinnamon stick then serve.

Sparkling Peach Kolaczki

Ingredients

  • 0.75 Absolut Elyx
  • 0.25 oz St. Germain
  • 0.75 oz Peach puree
  • 2 dashes Orange bitters
  • 3 oz Moet & Chandon Brut

Combine all ingredients in mixing tin and shake well. Double strain into sugared champagne flute and serve.

“We want to surprise our guests and show all of the different ways that you can take a tradition and make your own personal twist on it,” added Burns.

Omni is also committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates.OmniHotels & Resorts is the official hotel of the PGA TOUR and PGA TOUR Champions.

For information or to book accommodations, visit www.omnihotels.com or call 1-800-The-Omni.More information on Omni Originals can be found at www.omnihotels.com/culinary/omni-originals.

Patrón Tequila Raises the Bar this Holiday Season with Limited Edition Patrón Silver Tequila 1 Liter Bottle

Celebrated Tradition Returns for a Fourth Holiday Season

Patrón Tequila is raising the bar this holiday season with the introduction of the 2018 Limited Edition Patrón Silver Tequila 1 Liter bottle. The fourth in a series of collectible releases, the large size-bottle is inspired by Mexico’s rich tradition and history of intricate glass craftsmanship.

The Patron Spirits Company (PRNewsfoto-Patrón Tequila)

The Patron Spirits Company (PRNewsfoto/Patrón Tequila)

The showpiece bottle is decorated with an intersecting white and green ribbon design and has a stunning metallic stopper, engraved with the signature Patrón bee. Each bottle features a distinct metal label and is packaged in an attractive and convenient gift bag to ease gift giving.

With 33 percent more tequila than our standard size bottle, the 2018 Limited Edition 1 Liter offers a unique gifting option for those who appreciate high-quality luxury spirits,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Tequila. “Every year the limited edition bottle is a fan favorite that incorporates the best in quality, craftsmanship, design, and gift giving functionality from Patrón.

Inside this limited edition bottle, every drop of ultra-premium Patrón Silver tequila is handcrafted in small batches from the highest quality 100 percent Weber Blue Agave, distilled and bottled at the Hacienda Patrón in the Highlands of Jalisco, Mexico.

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2018 Limited Edition Patrón Silver Tequila 1 Liter (Holiday) bottle

The 2018 Limited Edition Patrón Silver Tequila 1 Liter bottle is perfect for gifting and creating an array of seasonal cocktails, from the effervescent, “Ruby Spritzer” (made with Patrón Silver tequila, sparkling apple cider, pomegranate juice and a dash of Angostura bitters) to the fruity “Buckcherry“, (combining Patrón Silver tequila, sweet vermouth, cherry preserves and fresh lemon juice). For more holiday cocktail recipes, visit Patrón’s Cocktail Lab, where you’ll have access to hundreds of cocktail recipes and information on the full Patrón Tequila portfolio.

The 2018 Limited Edition Patrón Silver Tequila 1 Liter bottle is available at fine spirits and liquor retailers across the country for the suggested retail price of $69.99 beginning this month. For more information, please visit www.patrontequila.com.

‘Let’s Go Gifting’: Nordstrom Launches its 2018 Holiday Campaign Celebrating the Joy of Gifting

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(Courtesy: Nordstrom PR)

This holiday season, Nordstrom wants to make shopping fun with Gifts That Do Good, Gifts That Inspire, and innovative services that help make the holidays completely stress-free in-store and online. The marketing campaign was produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe, and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, who began her modeling career walking a Nordstrom fashion show as a teenager, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years.

NORDSTROM LOGO

NORDSTROM LOGO (Courtesy: Nordstrom PR)

The campaign includes a colorful, cheerful video that will run on Nordstrom.com and on the retailer’s social and digital platforms, print and out of home. A national TV commercial will launch on November 5.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in O: The Oprah Winfrey magazine  (Courtesy: Nordstrom PR)

GIFTS THAT DO GOOD

Giving back feels good any time of year, but particularly during the holidays. From gift cards that give back, to gifts that do good, Nordstrom is making it easier than ever for customers to find the perfect gift.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in InStyle magazine (Courtesy: Nordstrom PR)

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Harpers Bazaar magazine (Courtesy: Nordstrom PR)

  • Gift Card Give Back Nordstrom donates 1% of all gift card sales to nonprofits across the U.S. and Canada. This year alone, the company has donated over $7.5 million to more than 600 organizations.

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  • Children’s Miracle Network Hospitals™ In partnership with its customers, Nordstrom is supporting Children’s Miracle Network Hospitals™ (CMNH) to make a difference in the lives of children. Now through December 24, Nordstrom invites customers to support CMNH through the purchase of $10 giving cards at any Nordstrom full-line store in the U.S. and Canada. All donations will stay local to the community in which they were given, including 55 network hospitals in regions with Nordstrom stores. The donations will fund critical treatments, pediatric medical equipment and charitable care for children and their families across the U.S. and Canada.

  • Nordstrom Signature Nordstrom is introducing a new cashmere collection featuring beautiful designs for women, men, and children. Select products within the collection are produced in factories where Nordstrom has partnered with BSR’s HERproject to implement workplace training programs on topics like health, finance, and gender equality. Since 2007, Nordstrom has partnered with BSR to launch worker empowerment programs in 27 factories around the world, reaching more than 18,000 workers.

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Elle magazine (Courtesy: Nordstrom PR)

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Marie Claire magazine (Courtesy: Nordstrom PR)

  • Treasure & Bond Nordstrom donates 2.5% of net sales from this exclusive, private-label brand to programs that empower young people to make a difference in their community. To date, the company has donated $2.5 million. This year, Treasure & Bond is supporting WE Charity, which provides educators and students with curriculum and educational resources that help them gain an understanding of the root causes of pressing social issues and provides the tools necessary to take action and make an impact. Treasure & Bond features laid-back wardrobe staples with an Americana aesthetic for women, men, children, as well as home, a new category that launched this year.

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GIFTS THAT INSPIRE

Nordstrom aims to be THE destination for unique holiday gifts at a range of price points, from a chic Topshop faux fur shoulder bag for $48 to showstopping Gucci boots for $1,790, including emerging brands and exclusive items.

November 27 - Treasure & Bond Patterned Pullover

November 27 – Treasure & Bond Patterned Pullover

  • Daily Drops Beginning November 27 through December 18, Nordstrom will release exclusive, limited products each day called ‘Daily Drops,’ to create a sense of discovery in-store and online throughout the shopping season. Products will be added to Nordstrom.com/holidaygifts at 6:00am PST, as well as on the @Nordstrom Instagram. ‘Daily Drops’ will feature exciting, new-to-market items and styles from brands like Something Navy, Christian Louboutin, Charlotte Tilbury, Rothy’s, Treasure & Bond, Le Labo, Sant & Abel, Hugo Boss x Jeremyville, and Rag & Bone x Mickey.

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  • Gift Guides Based on top-demanded categories and search terms by Nordstrom customers, the company is introducing a persona-based gift guide featuring curated and unique ideas for 11 customer personalities. Examples include The Tech Collector, The Luxe Lover, The Traveler, The Witty One, and the Do-Gooder, among others, and can be found on Nordstrom.com/holidaygifts.

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Nordstrom Holiday Gift Guide Continue reading

The Toy Insider Trend Experts Made a Holiday List and Checked It Twice: 2018 Hot Holiday Toy Picks Revealed

Fingerlings Hugs, PJ Masks, Harry Potter Wands, Ryan ToysReview, K’NEX Thrill Rides, & 3Doodler Hexbug Set Top the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 ListsToyInsider_Logo

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and gifts in its 13th annual holiday gift guide. The hottest and most coveted items for 2018 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring artificial intelligence, augmented reality, virtual reality and other innovative technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun).

The Toy Insider’s 2018 holiday gift guide appeared in the November issue of Family Circle magazine, which hit the newsstands on Oct. 9. An extended guide also appeared online at www.thetoyinsider.com. This year’s print guide features more than 200 toys from more than 100 different manufacturers, and an additional 170 toys can be found online, representing nearly 200 toy companies in total.

These hand-picked items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.

The incredible variety of toys we reviewed for this year’s holiday gift guide shows that toy makers are working hard to create more innovative and magical toys than ever before,” said Laurie Schacht, Chief Toy Officer, The Toy Insider.This year’s guide includes tons of fun collectibles, interactive craft kits, creative plush and more that are sure to bring smiles when they are unwrapped this holiday!

The Toy Insider’s Hot 20

0-2 years

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Safari Learning Station (LeapFrog)

  • Go! Go! Smart Wheels Mickey Magical Wonderland (VTech)
  • Safari Learning Station (LeapFrog)

3-5 years

  • Fingerlings Hugs (WowWee)
  • Hairdorables (Just Play)

    JustPlay_PJMasksSuperMoonAdventureHQRocket

    PJ Masks Super Moon Adventure HQ Rocket (Just Play)

  • PJ Masks Super Moon Adventure HQ Rocket (Just Play)
  • Pomsies (Skyrocket)
  • Power Action Pikachu (Wicked Cool Toys)
  • Rise of the Teenage Mutant Ninja Turtles 43-inch Epic Sewer Lair Playset (Playmates Toys)
  • Ryan’s World Giant Mystery Egg (Bonkers Toys)
  • Scruff-a-Luvs (Moose Toys)

6-8 years

  • Boxy Girls (Jay@Play)
  • Jakks_WizardTrainingWands_Group

    Harry Potter Wizard Training Wands (Jakks Pacific)

  • Hatchibabies (Spin Master)
  • Laser X Fusion (NSI)

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    L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

  • L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

    Nintendo_PokemonLetsGoPikachuPokeBallPlusPack 1

    Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké

  • Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké Ball Plus (Nintendo)
  • Smooshy Mushy Babies (RedwoodVentures)
  • Treasure X (Moose Toys)

Continue reading

Queer Eye’s Jonathan Van Ness Will Join SMIRNOFF™ Vodka at the 2018 NYC Pride March

In Honor of LGBTQ Pride month and Inclusivity for all, SMIRNOFF Vodka Pledges to Donate an Additional One Million Dollars to the Human Rights Campaign in Support of the LGBTQ Community

This Sunday, SMIRNOFF™ vodka continues its decades of support for the LGBTQ community by partnering with Queer Eye television personality, hairdresser, web series star and podcaster, Jonathan Van Ness, to bring love in all its forms to life at the NYC Pride March. From dancing in the streets with SMIRNOFF drag queens to self-love selfies to strutting alongside marchers up Fifth Avenue, Van Ness will join the brand at the 2018 Pride March to encourage people everywhere to show their support for equality and love of all kinds.

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Smirnoff logo

SMIRNOFF is all about inclusivity and democratizing fun times for everyone, which totally speaks to me as a member of the LGBTQ community,” said Van Ness. “I could not be more excited to join SMIRNOFF for this year’s New York City Pride March. It truly is the ultimate celebration of love and equality for all, and once you add SMIRNOFF into the mix it becomes one big, fabulous, inclusive party. Who wouldn’t want to be a part of that?!

SMIRNOFF’s Pride March celebration is meant to showcase that Pride comes in all different flavors, shapes, and colors. To celebrate PRIDE loud and proud, SMIRNOFF will have a large presence in this Sunday’s New York City Pride March. The brand has proudly participated in the parade since 2013, but is prepared to make this the biggest year yet with an over-the-top float, that is bold and inspiring, just like the LGBTQ community, in celebration of love in all its forms and “Pride in Every Flavor.” In addition to Jonathan van Hess as its host, the brand will also host 200 marchers, electrifying special guests will be performing along the parade route to get the crowd excited and engaged. In addition to New York City, SMIRNOFF is excited to bring its celebration of “Pride in Every Flavor” to Pride Marches in San Francisco, Atlanta, San Diego and more.

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SMIRNOFF ‘Love Wins’ bottles

SMIRNOFF originally launched its “Love Wins” campaign in May 2017 with its limited-edition “Love Wins” bottle packaging for SMIRNOFF No. 21 vodka. Now, in 2018, the “Love Wins” bottles are back and are available nationwide for a limited time. Inside each bottle is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, from the world’s most awarded name in vodka in the last ten years. As a brand that has supported the LGBTQ community for several decades, and was honored alongside DIAGEO with the prestigious 2018 Corporate Equality Award by the HRC this past February, SMIRNOFF is proud to continue to support love in all its forms.

SMIRNOFF’s redesigned 2018 “Love Wins” bottles feature the newly updated, special-edition bottle packaging, which highlights 34 real LGBTQ couples from across the United States. Each couple featured on the 2018 packaging submitted their photos through the brand’s website last year for a chance to be a part of the SMIRNOFF “Love Wins” campaign. Jessica & Whitney from Alabama, whose story began with a simple Facebook message, and Jeremy and Wutichai from Washington, D.C., who met while volunteering for the Peace Corps in Thailand, are just some of the real couples featured on the new bottles currently on shelves across the United States. Every SMIRNOFF “Love Wins” bottle is unique, with a different set of photographs that display real love and real people, along with its iridescent rainbow aesthetic and LGBTQ SMIRNOFF logo.

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SMIRNOFF’s Ad Creative

In addition to the brand’s partnership with Van Ness, SMIRNOFF has also announced an increased commitment to the Human Rights Campaign (HRC), with a pledge to donate $1 for every SMIRNOFF “Love Wins” bottle made to the HRC for a minimum of one million dollars over three years, starting in 2019. These funds will go towards supporting local HRC events to drive awareness of the fight for LGBTQ equality and help empower those who are leading that fight for equality in HRC’s 32 volunteer-led local steering committees in communities across the country. Continue reading

The Glenlivet® Launches New Mystery Limited-Edition Single Malt Scotch Whisky, The Glenlivet Code

Released Without Cask Information Or Tasting Notes, The Glenlivet Code Challenges Consumers To “Unlock The Taste” Through An Immersive Digital Experience

The Glenlivet® takes whisky enthusiasts on a journey of discovery, while also putting their single malt knowledge to the test with the U.S. launch of limited-edition The Glenlivet Code, a mysterious single malt introduced without cask information or tasting notes. Inspired by the iconic British Code breakers, the latest innovation is a unique combination of flavors that will measure the senses of even the most discerning whisky drinker by entering a digital tasting experience where they will be challenged to “Unlock the Taste” of the mystery whisky.

The Glenlivet Code Logo

The Glenlivet Code Logo (PRNewsfoto/Pernod Ricard USA)

With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet,” said Master Distiller, Alan Winchester.This year’s limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.

The Glenlivet Code Bottle

The Glenlivet Code Bottle (PRNewsfoto/Pernod Ricard USA)

The global launch for The Glenlivet Code is supported by the innovative digital campaign to cement The Glenlivet’s role as the definitive Speyside single malt, renowned for its heritage as an authority within the single malts category. Maintaining this exceptional quality that The Glenlivet is famed for, The Glenlivet Code embodies the brand’s smooth and fruity tasting notes with some additional twists to unlock. The mystery whisky is crafted from specially selected casks to produce a new, never-before created single malt scotch whisky.

To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.

After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.

The unveiling of The Glenlivet Code follows the launch of our latest global campaign, ‘The Definitive Whisky, The Glenlivet,’ which celebrates the unwavering pursuit of our founder, George Smith, to create The Definitive Speyside single malt,” said Patrick Caulfield, Brand Director, The Glenlivet, Pernod Ricard USA. “We continue to follow in our founder’s footsteps by acting as a visionary within the category. The Glenlivet Code is our latest example of brand innovation within our portfolio and aims to build consumer knowledge of the single malt category while also developing a deeper understanding of The Glenlivet’s award-winning taste.”

The Glenlivet Code will be available at U.S. retailers from the end of April 2018 at a suggested retail price of $120 a bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.