The Glenlivet® Launches New Mystery Limited-Edition Single Malt Scotch Whisky, The Glenlivet Code

Released Without Cask Information Or Tasting Notes, The Glenlivet Code Challenges Consumers To “Unlock The Taste” Through An Immersive Digital Experience

The Glenlivet® takes whisky enthusiasts on a journey of discovery, while also putting their single malt knowledge to the test with the U.S. launch of limited-edition The Glenlivet Code, a mysterious single malt introduced without cask information or tasting notes. Inspired by the iconic British Code breakers, the latest innovation is a unique combination of flavors that will measure the senses of even the most discerning whisky drinker by entering a digital tasting experience where they will be challenged to “Unlock the Taste” of the mystery whisky.

The Glenlivet Code Logo

The Glenlivet Code Logo (PRNewsfoto/Pernod Ricard USA)

With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet,” said Master Distiller, Alan Winchester.This year’s limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.

The Glenlivet Code Bottle

The Glenlivet Code Bottle (PRNewsfoto/Pernod Ricard USA)

The global launch for The Glenlivet Code is supported by the innovative digital campaign to cement The Glenlivet’s role as the definitive Speyside single malt, renowned for its heritage as an authority within the single malts category. Maintaining this exceptional quality that The Glenlivet is famed for, The Glenlivet Code embodies the brand’s smooth and fruity tasting notes with some additional twists to unlock. The mystery whisky is crafted from specially selected casks to produce a new, never-before created single malt scotch whisky.

To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.

After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.

The unveiling of The Glenlivet Code follows the launch of our latest global campaign, ‘The Definitive Whisky, The Glenlivet,’ which celebrates the unwavering pursuit of our founder, George Smith, to create The Definitive Speyside single malt,” said Patrick Caulfield, Brand Director, The Glenlivet, Pernod Ricard USA. “We continue to follow in our founder’s footsteps by acting as a visionary within the category. The Glenlivet Code is our latest example of brand innovation within our portfolio and aims to build consumer knowledge of the single malt category while also developing a deeper understanding of The Glenlivet’s award-winning taste.”

The Glenlivet Code will be available at U.S. retailers from the end of April 2018 at a suggested retail price of $120 a bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.

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The Whitney Announces Spring Public Programs

This spring, the Whitney Museum of American Art presents a series of talks, performances, and workshops in conjunction with its exhibitions Between the Waters, Grant Wood: American Gothic and Other Fables, Nick Mauss: Transmissions, and Zoe Leonard: Survey. These public programs offer opportunities to engage with artists and scholars to consider the questions and themes explored in each exhibition.

SCHEDULE OF PUBLIC PROGRAMS

The schedule is subject to change.

Nick Mauss (b. 1980), Transmissions, March 16–May 14, 2018

Nick Mauss (b. 1980), Transmissions, March 16–May 14, 2018. Whitney Museum of American Art. Performers pictured: Ahmaud Culver, Jasmine Hearn, and Anna Witenberg, March 13, 2018. Photograph © Paula Court

Strange Fruit, Saturday, March 24, 3 pm

Over five years, Zoe Leonard sewed together skins of fruit to create Strange Fruit (1992–1997). Leonard chose not to preserve the resulting work, intending for its decay to be on view. On the occasion of the work’s appearance for the first time since 2001 in Zoe Leonard: Survey, a range of voices will reflect on Strange Fruit and its multiple historical inflections, its relevance and resonance today, and its very specific material existence. Speakers include writer, AIDS activist, and film- and videomaker Gregg Bordowitz; conceptual, interdisciplinary, transgender artist Jonah Groeneboer; interdisciplinary artist Katherine Hubbard; writer and scholar Fred Moten; artist Cameron Rowland; and conservator of contemporary art Christian Scheidemann. Elisabeth Sherman, assistant curator, moderates the conversation.

Tickets are required ($10 adults; $8 members, students, and seniors, plus Museum admission; free for members).

A Chilling Make Believe: Alexis Rockman on Grant Wood
Friday, April 6, 6:30 pm

This talk by artist Alexis Rockman examines the romanticized and ambivalent view of a pre-industrial rural world depicted in Grant Wood’s landscape paintings. Situating Wood in a tradition of American art in which national identity depends on a personal visual vocabulary, Rockman shares his longstanding engagement with Wood through paintings that mix contemporary dread and hope for our ecological future.

Tickets are required ($10 adults; $8 members, students, and seniors).

Demian DinéYazhi’: An Infected Sunset
Friday, April 20, 7 pm

In conjunction with the exhibition Between the Waters, Demian DinéYazhi’ reads selections from his poem, An Infected Sunset. This long-form descriptive prose poem is a reflection on queer sex, survival, death politics, indigenous identity, environmental injustice, and the importance of honoring community. The evening begins with a performance by Laura Ortman (White Mountain Apache).

Free with Museum admission during Pay-As-You-Wish Fridays. Advanced registration required.

Badlands Unlimited presents What is Cryptocurrency?
Friday, April 27, 6:30 pm

Bitcoin, Ethereum, Monero, and other cryptocurrencies claim to hold the potential to revolutionize the very nature of global economics by decentralizing how money and value are exchanged. This program explores the basics of crypto: its history, technology, and current application in the field of finance and beyond. Maya Binyam and Grayson Earle, co-founders of Bail Bloc, a cryptocurrency app that seeks a real-world exchange value against bail, also lead a conversation about what crypto can be for artists and writers.

Tickets are required ($10 adults; $8 members, students, and seniors).

Transmissions: Nick Mauss in conversation with Elena Filipovic, Jennifer Homans, and Elisabeth Sussman
Friday, May 4, 6:30 pm

In conjunction with Nick Mauss: Transmissions, this roundtable conversation explores the genesis of the exhibition through multiple circuits of inquiry and dialogue, how the interdependence of dance and art histories can be exhibited, and what challenges are brought up in the presentation of ephemeral, time-based, collaborative works. Addressing some of the counter-histories proposed by Transmissions, this conversation emphasizes exhibition-making as an artistic form. Mauss speaks with Elena Filipovic, director and curator, Kunsthalle Basel, Jennifer Homans, founder and director, The Center for Ballet in the Arts at NYU, and Elisabeth Sussman, Sondra Gilman Curator of Photography and co-curator of Nick Mauss: Transmissions, each of whom has worked closely with the artist. This program is organized in collaboration with The Center for Ballet and the Arts at New York University.

Tickets are required ($10 adults; $8 members, students, and seniors). Continue reading

The 91st Annual Macy’s Thanksgiving Day Parade® on NBC Adds a Special Performance by International Superstar Gwen Stefani,

A Star-Studded Celebration The Parade will include a Dazzling Opening Number and Even More Star Power Along the Parade Route as the Annual Spectacle Kicks Off the Holiday Season

Macy’s Thanksgiving Day Parade airs on Thursday, Nov. 23 at 9 a.m., in all time zones; Encore presentation airs 2 – 5 p.m.

The 91st Annual Macy’s Thanksgiving Day Parade® adds additional star power as NBC and Macy’s join to kick off the holiday season with a star-studded line-up of performers in the nation’s favorite spectacle. On Thursday, Nov. 23, with more than 3.5 million spectators lining the route and more than 50 million viewers tuned in nationwide, the streets of Manhattan will come alive with a host of special performances from stars of music, film, TV and the stage.

the-91st-annual-macy_s-thanksgiving-day-parade-adds-more-star-power-including-a-special-performance-by-international-superstar-gwen-stefani-photo-business-wire.jpg

The 91st Annual Macy’s Thanksgiving Day Parade adds more star power including a special performance by international superstar Gwen Stefani (Photo: Business Wire)

Joining the lineup will be international superstar Gwen Stefani. A three-time Grammy® Award-winner, Stefani has achieved worldwide success as a performer, songwriter, and recording artist who has sold more than 30 million albums worldwide with No Doubt and as a multi-platinum solo artist. Stefani recently released her first holiday album, You Make It Feel Like Christmas which features six original and six classic holiday tunes. Set to perform “White Christmas,” Stefani will warm up the audiences nationwide with her rendition of the classic tune as part of the national broadcast of the Parade on NBC.

After kicking off the holidays on Thanksgiving, Stefani will return to NBC for “Gwen Stefani’s You Make It Feel Like Christmas,” a modern take on traditional Christmas specials featuring musical performances and fun, holiday sketches. This one-hour primetime special set to air Dec. 12 (9-10 p.m. ET/PT) will capture Stefani’s infectious spirit and iconic style.LOGO_KO

On Thanksgiving, to open the 91st edition of Macy’s Thanksgiving Day Parade, a host of stars will be showcased “Dancing in the Streets” at various locations across the country in anticipation of the big Parade and annual kickoff to the holiday season. Featured stars include Harry Connick Jr., Whoopi Goldberg, Steve Harvey, Jane Krakowski, Gaten Matarazzo, Chrissy Metz, John O’Hurley, Martha Stewart and Thalia, who will dance and sing in the out-of-this-world kickoff to the pomp and pageantry.

As the restyled song unfolds, the show arrives at Herald Square, opening atop Macy’s famed red star mark on 34th Street, where a host of groups will join the impromptu party including the Radio City Rockettes®, as well as dancers for The Teen Company and Malloy/CAP21, among other Parade participants.

Rounding out the lineup will be the incomparable Patti LaBelle, who will take to the streets on The Cranberry Cooperative by Ocean Spray® float, joining previously announced stars 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day & Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida, Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi & Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund, Leslie Odom Jr. and the cast & Muppets of Sesame Street, Bebe Rexha, Smokey Robinson, Jojo Siwa and the one-and-only Santa Claus; completing the starry lineup of the march of wonder.

The 91st march of Macy’s Thanksgiving Day Parade will also feature 17 giant character balloons; 28 legacy balloons, balloonicles, balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands and six performance groups.

One of the nation’s biggest and most anticipated holiday celebrations, Macy’s Thanksgiving Day Parade is broadcast nationally on NBC and hosted by the TODAY Show’s Matt Lauer, Savannah Guthrie, and Al Roker. Telemundo will simulcast the Parade in Spanish with the event hosted by stars Carlos Ponce, Jessica Carrillo and Karim Mendiburu.

For more information on the Macy’s Thanksgiving Day Parade, please visit http://www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys on various social networks and join the conversation using #MacysParade.

Nobu Hotel Miami Beach Debuts First North American World of Nobu Culinary Event Alongside World-Renowned Chef Nobu Matsuhisa

Nobu Hotel Miami Beach debuts the first North American World of Nobu, an exclusive culinary journey with world-renowned Chef and restaurateur, Nobu Matsuhisa and his global team of 40 Nobu executive chefs. With 38 Nobu Restaurants across five continents and a collection of luxury Nobu Hotels, Nobu Matsuhisa infuses his love of food and travel through the experiences he curates. This epicurean event, taking place Dec. 13 – 15, will allow guests to indulge and savor the flavors of talented Nobu chefs from around the world while mixing and mingling with the culinary best of the best.

Nobu Hotel Miami Beach L+

Nobu Hotel Miami Beach (PRNewsfoto/Nobu Hotel Miami Beach)

World of Nobu kicks off on December 13 with an invite-only interactive experience, “Nobu Through the Decades,” that takes VIPs on a journey through Chef Nobu’s culinary career showcasing dishes from the beginning of the restaurateur’s time. This event is followed by “One Night Stand” on December 14, a private dining experience curated by Chef Nobu and Chef Thomas Buckley. Exclusively sold to a pre-selected list of 8 patrons at $2,000 per ticket, “One Night Stand” begins with a customized sushi bar treatment, followed by main course and dessert served in Nobu Restaurant’s private Teppan room.

The two-day culinary journey wraps up with a grand finale event, “Taste of Nobu,” on December 15. An extravagant evening of canapés, sake, and champagne, each Nobu chef will take culinary enthusiasts around the globe and represent their city in a private tasting table complete with unique bites. A silent auction featuring signed Chef Nobu items, a private Nobu dinner experiences and more will be auctioned off to benefit St. Jude Children’s Research Hospital. “Taste of Nobu” ticket options include general admission, and a VIP option boasting early access to the event along with an exclusive after-party at Malibu Farm.

Epicureans who desire the full Nobu experience complete with pristine ocean views and luxurious Japanese-inspired suites can take advantage of the World Of Nobu staycation package offering 30% off a 1-night stay at Nobu Hotel, complete with two general admission tickets to Friday’s “Taste of Nobu” event.

Expertly designed by the world-renowned interior designer, David Rockwell, the flagship Nobu Hotel Miami Beach seamlessly merges modern Miami architecture with a creative interpretation of legendary Japanese chef, Chef Nobu Matsuhisa, evoking a tranquil Japanese beach house. Following a multi-million dollar renovation, the property features 206 guest rooms; a signature Nobu Restaurant and Bar, Malibu Farm, a farm-to-table restaurant concept coming in fall 2017, 70,000 square feet of re-energized meeting and event space, a sprawling wellness spa and fitness center with over 18 treatment rooms and four sparkling pools. Nobu Hotel guests will enjoy a VIP entrance to the exclusive Nobu Pool and Lounge with oceanfront views – coming fall 2017.

Nobu, the world renowned Japanese restaurant recognized for pioneering a

new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners: actor Robert De Niro, producer Meir Teper, and restaurateur Drew Nieporent.

Nobu restaurants, simultaneously a visual and culinary delight, continue to receive unprecedented praise and rave reviews from publications such as the New York Times, the Zagat Surveys, and the Michelin Guides. The restaurants’ popularity and devoted following are a tribute to Chef Nobu Matsuhisa’s innovation in traditional Japanese cooking. Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans across five continents, with international locations in London, Tokyo, Hong Kong, Beijing, Milan, the Bahamas, Melbourne, Dubai, Cape Town, Moscow, Mexico City, Budapest, Perth, Monte Carlo, Kuala Lumpur, Manila, Doha, Marbella, Ibiza, and the seasonal Montenegro and national locations in Las Vegas, Malibu, Miami Beach, Dallas, San Diego, Los Angeles, Honolulu, Lana’I, Newport Beach, Palo Alto and Washington D.C. The global Nobu enterprise recently expanded to include the first-ever Nobu Hotels in Las Vegas, Manila, Miami, Malibu, and London, with anticipation for an exciting line of luxury hotels to follow.

World of Nobu will take place at Nobu Hotel Miami Beach, 4525 Collins Avenue, Miami Beach, Fla. 33140, and tickets are now on sale. For more information, to purchase your ticket, or book your stay, please visit Nobuedenroc.com/world-of-nobu  or call 305-531-0000. For additional information on the Nobu Restaurants, please visit www.noburestaurants.com.

The Inaugural BOURBON & BEYOND Festival Announces its Headlining Lineup of Top Chefs, Bourbon Experts, and World-Class Musicians

All Will Take Over Louisville for One Weekend Only on September 23rd & 24th 2017

TICKETS ON SALE NOW

FEATURING: The Finest Kentucky Bourbons Curated by Top Bourbon Experts, One-Of-A-Kind Creations From Louisville and The Country’s Most Celebrated Chefs & Beyond

PERFORMANCES BY: Stevie Nicks, Eddie Vedder, Steve Miller Band, Joe Bonamassa, Band of Horses, Gary Clark Jr., Paul Rodgers and More

Danny Wimmer Presents is thrilled to announce the official headliners and the first phase of musicians, chefs, food and beverage experiences for BOURBON & BEYOND, its bold, new, bourbon-inspired festival taking place for the first time on Saturday, September 23 and Sunday, September 24, 2017, in Louisville, Kentucky.

BOURBON & BEYOND will be an incredible all-in-one bourbon, food, and entertainment destination that honors the rich history of bourbon that is so deeply rooted in the heart of Kentucky. All together BOURBON & BEYOND is a celebration of craftsmanship, soul, and spirit.

Bourbon & Beyond logo

Bourbon & Beyond logo

Recognized for his monumental music festivals, Danny Wimmer‘s newest venture moves above and beyond music. Together with best-selling author and acclaimed bourbon authority, Fred Minnick, and nationally-celebrated Louisville chef, Edward Lee, Danny Wimmer Presents blends the best elements of a bourbon festival, a food festival, and a music festival into one all-encompassing celebration in honor of the soul and spirit of Kentucky. BOURBON & BEYOND will be an enriching weekend featuring the best bourbons, master distillers, national and local chefs, bartenders, musicians, and many other artisans.

THE BOURBON LINEUP:

The festival will showcase over 50 of the best Kentucky bourbons curated by Fred Minnick, Edward Lee, and Chris Cosentino. Festivalgoers will get the chance to dive deep into the Kentucky bourbon experience through several exciting facets like:

  • The Big Bourbon Bar: A 20,000-square-foot bar featuring delicious bourbon cocktails presented by the Louisville Courier-Journal.
  • The Hunter’s Club: A bourbon hound’s dream come true with experimental, rare, and hard-to-find bourbons.
  • The Bourbon Barrel Cooperage: A behind-the-scenes look at how coopers craft the oak barrels used to age bourbon.
  • The Distillery: An interactive experience to discover the life of a master blender, taster, and distiller.
  • Bourbon Workshops: Access to bourbon’s best and brightest in a series of free and intimate distilling, bartending, pairing, and cooking workshops.

    Bourbon and Beyond Festival Official Line Up Infographic

    2017 BOURBON & BEYOND Festival Official Line Up (PRNewsfoto/BOURBON & BEYOND)

In addition to the many incredible Kentucky bourbon experiences, BOURBON & BEYOND will partner with renowned local chefs and over 20 beloved Louisville restaurants to deliver one-of-a-kind delectable creations. The first round of participating restaurants includes Baxter’s 942 Bar & Grill, Boss Hog’s BBQ, Doc Crow’s, Gospel Bird, Seviche, The Manhattan Exchange, Whiskey Dry and much more to be announced in the coming months.

Guests will be able to eat, drink, and party at The Big Easy Boil presented by Southern Comfort, Tiki Barrel Bar, Funk & Soul & BBQ. BOURBON & BEYOND will also offer Incredible Feasts, one-of-a-kind communal dining experiences including The Chicks & Champs Gospel Brunch and the exclusive B&B Supper Club featuring Tom Colicchio. Chefs appearing throughout the weekend include Tom Colicchio, Carla Hall, Edward Lee, Chris Cosentino, Amanda Freitag, Jose Salazar, Cosmo Goss & Erling Wu-Bower, Kevin Ashworth, Anthony Lamas, Anthony Falco, and others.

World-class musical performances will further amplify this distinctive festival experience. With two main music stages, festival-goers will enjoy music from the following lineup of artists: Stevie Nicks, Eddie Vedder, Steve Miller Band, Band of Horses, Joe Bonamassa, Gary Clark Jr., Paul Rodgers, Amos Lee, Buddy Guy, Trombone Shorty & Orleans Avenue, Kenny Wayne Shepherd, Jonny Lang, G. Love & Special Sauce, Chris Robinson Brotherhood, ZZ Ward, Nikki Lane, Shawn James & The Shapeshifters, Fantastic Negrito, Kiefer Sutherland, Dave Cavalier, Bluegrass favorites curated by The Bluegrass Situation, and more.

More announcements, including bourbons, bluegrass, additional chefs, and restaurants will be coming soon.

Tickets are ON SALE NOW at www.BourbonAndBeyond.com.

For our love of bourbon.

For our love of Kentucky.

BOURBON & BEYOND.

Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

Budweiser Continues to Lead the Way in Design and Innovation, Adding a Limited Edition Holiday Bottle to its Roster

To celebrate the 140th holiday season of America’s No.1 full-flavored lager, Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer nationwide. Debuting this month, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit.

Budweiser Holiday Bottle

Budweiser Kicks off the Holiday Season with a Limited Edition Holiday Bottle (PRNewsFoto/Budweiser)

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries for the holidays. The seasonal aluminum bottles highlight the brand’s strongest equities, specifically the colors of red and white – which fit right in with the holiday season.

Budweiser continues to lead the way in design and packaging innovation, with the past year giving life to some of the brand’s boldest and most unique offerings. Starting in 2015 with the launch of the brand’s new visual identity, Budweiser rolled out redesigned cans and bottles to reflect the detail exemplary of brewing America’s No. 1 full-flavored lager.

In 2016, Budweiser took cues from culture to inspire new packaging looks, leading to its boldest patriotic packaging move ever with the launch of the America can followed by the Torch bottle just in time for the Rio 2016 Olympic and Paralympic Games.

At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays,” said Ricardo Marques, vice president from Budweiser. “This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year!

Budweiser’s America packaging run ends this month, making way for the next season of Budweiser traditions, including the debut of holiday packaging. The limited-edition festive bottle will be available through the holiday season.

Johnnie Walker Announces Keep Walking America Campaign, Celebrating Cultural Progress And Diversity In America

This Land Is Your Land, This Land Was Made For You And Me”

This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. After what was undeniably the most racially divisive presidential election in recent history, it’s safe to say that we all need to remember and get back to celebrating what America should stand for, not what this election represented to the eyes of the world—and our fellow Americans.

johnnie-walker-celebrates-cultural-progress-and-diversity-in-america-with-new-campaign-keep-walking-america-photo-merie-weismiller-wallace

Johnnie Walker celebrates cultural progress and diversity in America with new campaign Keep Walking America (Photo: Merie Weismiller Wallace).

For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.

The new 360 marketing campaign, which premiered nationally on November 7th with a 60-second TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.

johnnie-walker-celebrates-cultural-progress-and-diversity-in-america-with-new-campaign-keep-walking-america-photo-merie-weismiller-wallace

Johnnie Walker celebrates cultural progress and diversity in America with new campaign Keep Walking America (Photo: Merie Weismiller Wallace).

The message of Keep Walking America is supported by a variety of initiatives on a national and global level, each calling for a united, more open-minded society that can be a catalyst for progress and positive change. The brand recently traveled to Brownsville, Texas, a U.S.-Mexico border town, with celebrated actor, director and activist Wilmer Valderrama, to spotlight the rich community of cross-cultural Americans living in proximity to the border and to hear their personal stories of progress. This initiative mirrors recent global work from Colombia, which shared a message of unification during the ongoing peace treaty negotiations, and the brand’s Ode to Lesvos storyline, a deeply moving film series that sheds light on a community in Greece that has shown heroism and humanity during the Syrian refugee crisis.

the-scottish-affair-cocktail-crafted-using-johnnie-walker-black-label-developed-by-gabe-orta-national-ambassador-of-new-mixology-focused-program-flavors-of-america-photo-shannon-sturg

The ‘Scottish Affair’ cocktail crafted using Johnnie Walker Black Label developed by Gabe Orta, National Ambassador of new mixology-focused program Flavors of America (Photo: Shannon Sturg

Stephanie Jacoby, Vice President of Johnnie Walker North America stated, “We are extremely honored to continue taking a pioneering role in culture by championing and celebrating progress. Keep Walking America brings to life stories of cultural progress and diversity, and we hope this campaign inspires people to come together for a better future. Continue reading