Sights & Sounds at… Mercedes-Benz Fashion Week swim 2014 in Miami

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Swim fashion Week was a resounding success in mid-July at The Raleigh Hotel in Miami beach and the proof is in the positive comments one have heard since. The collections, on a whole, were excellent and there was definitely a good buzz from many people in the industry. many of teh designers who showed in miami will be represented at CurvExpo New York at the Javits Center in early August, showing their wares to buyers from around the world.

Designer Mara Hoffman at Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 20, 2013 in Miami Beach, Florida.

Bergdorf Goodman’s Linda Fargo at Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 20, 2013 in Miami Beach, Florida.

Designer Naeem Khan at Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 20, 2013 in Miami Beach, Florida.

L*SPACE BY MONICA WISE TO FEATURE NEW RESORT LINE AT MERCEDES-BENZ FASHION WEEK SWIM 2014 IN MIAMI

New Resort/Spring/Summer 2014 Collection features Flattering Silhouettes & Flirty Detail with a Chic Color Palette Accessorized With Smooth Skin From Hair Removal Leader Veet®

This summer, celebrity favored swim brand L*SPACE by Monica Wise Presented by Veet, will showcase a never-before-seen Resort and Spring/Summer 2014 Swimwear Collection during a private runway show at Mercedes-Benz Fashion Week Swim 2014 in Miami on Sunday, July 21, 2013 at 6PM at The Raleigh Hotel (1775 Collins Avenue, Miami Beach). L*SPACE by Monica Wise is internationally recognized for its luxury swimwear and resortwear for the surfer-chic yet fashion forward female that desires both quality design and a sexy-sophisticated style, as well as transitional pieces for every mood and occasion.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

The swimwear and resortwear line are united with sophisticated pastel color palates including pistachio green, sea shell pink and powder blue; gem tones in berry, pebble and plum; primary solids in daffodil, paprika, peacock and periwinkle as well as classic black and white. Always on trend, designer Monica Wise adds to the season Aztec prints, geometric shapes, snakeskin, watercolor and old-world Caribbean and galactic map patterns that complete the overall theme of endless travel with a contemporary edge. Select pieces also feature flirty embellishments from laser cuts to knotting and lace or strategic accents of fringe and ruffle.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

While the brand is best known for its seamless combination of fit and function, Wise takes it one step further and provides women with endless silhouette options suiting everybody, style and swim wear opportunity. Reversible, mix-and-match styles, as well as bikini tops with adjustable straps, can all be refashioned into an off-the-beach look when paired with a loose, transparent tank or low back dress, for the trendy dare-to-bare sheer effect. The one-piece will return and make a statement, altering the traditional look with molded cups and cut outs while offering both comfort and confidence for any age.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

From conception, Monica Wise’s sought out to create trend-setting suits with a fresh and innovative approach that translates movement, colors and style in highly desirable and wearable pieces. Today, the internationally acclaimed swimwear label has garnered an iconic status in the worldwide haute couture beach fashion scene and has been worn by celebrities Victoria Beckham, Cameron Diaz, Kate Hudson, Nicole Kidman, Lea Michele, Rihanna, Jessica Alba, Leann Rimes, Gwen Stefani, as well as reality stars Kim and Kourtney Kardashian, Kristin Cavallari, Padma Lakshmi, Melissa Gorga and more.

This year, L*SPACE by Monica Wise teams up with leading maker of at-home hair removal creams and waxes Veet® as the presenting sponsor of the collection. “The ultimate swimwear accessory is smooth skin, so Veet was a natural choice as a partner,” says Wise. “We both want to help women feel their most beautiful and most confident all summer long from head to toe.”

(Additional sponsors include summer essential brands blo – Blow Dry Bar – Midtown Miami, Stila Cosmetics and Ipanema for a full beach-ready look.)

CAFFÉ SWIMWEAR TO CELEBRATE HIGH-FASHION & EASY, NATIVE ELEGANCE AT MERCEDES-BENZ FASHION WEEK SWIM 2014 IN MIAMI

Back to Nature with Caffé Swimwear

Returning for its fifth presentation at Mercedes-Benz Fashion Week Swim 2014 in Miami, Caffé Swimwear (www.caffeswimwear.com) will be showcasing for Spring/Summer 2014 – a collection inspired by Colombia’s distinct natural regions including its beaches, jungles, mountains and abundant flora and fauna and highlighting its tropical colors, animal prints and floral patterns. The luxury women’s swimwear and apparel brand has quickly developed an international following since its introduction to the market in 2004. Designer Paula Saavedra is best known for elevating beachwear to high-fashion status with chic, sexy and undeniably stylish silhouettes for women who love to glam-up their warm-weather wardrobe.

Caffé Swimwear 2014 (Images courtesy of APR)

Powerful yet serene, elegant yet modern, each piece utilizes high-end fabrics with seamless stitching for a flattering fit that won’t dig up into the hips. The brands transitional styles are made for the jet-setting lifestyle or for the laid-back with an eye for luxury, making them truly unique to the market and embodying the full essence of beach glamour.

Caffé Swimwear 2014 (Images courtesy of APR)

Caffé Swimwear 2014 (Images courtesy of APR)

Mara Hoffman Receives 2014 “Mercedes-Benz Presents” Title at Mercedes-Benz Fashion Week Swim 2014

Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

distinguished title of “Mercedes-Benz Presents” designer this season. The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design.  Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel and will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim 2014 at The Raleigh Hotel in Miami Beach.

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.

Mara Hoffman Receives “Mercedes-Benz Presents” Title. (PRNewsFoto/Mercedes-Benz USA)

The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats, often incorporating intricate details such as beading and embroidery.

Mara Hoffman’s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.

“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA.  “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”

For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim.  The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim.  The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

“It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman.  “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”

Mercedes-Benz Fashion Week Swim 2014 will take place in Miami Beach, Florida at The Raleigh from July 18th – 23rd, 2013.  Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTES, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARITIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAILA, 6 SHORE ROAD, A.CHE SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

 

Official schedule can be seen here: www.miami.mbfashionweek.com/schedule

Nicole Di Rocco, Designer of NICOLITA, returns to Mercedes-Benz Fashion Week Swim in Miami Beach to debut her 2014 Collection

Lisa Pliner and Águeda López to walk the NICOLITA runway!

Nicole Di Rocco, designer of NICOLITA, is gearing up to debut her 2014 Collection during Mercedes-Benz Fashion Week Swim 2014. The invitation-only runway show will take place on Saturday, July 20th, at 6 p.m. inside the Grande Cabana at The Raleigh Hotel (1775 Collins Avenue, Miami Beach, FL. 33139). By blending vintage glamour with modern day silhouettes, NICOLITA has set itself apart in the swimwear industry.

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA‘S designer, Nicole Di Rocco, established NICOLITA Swimwear in 2003. For the last ten seasons, Di Rocco’s designs and creative direction has built her brand by focusing on conservative sexy and curve conscious styles. Drawing inspirations from her family’s cultural Cuban roots, Miss Di Rocco continues to create each bikini collection that is reminiscent of Cuba’s alluring 1940’s era. The swimwear company continues to attract a broad range of fans and celebrities worldwide including Britney Spears, Eva Longoria and Christina Milian.
Inspired by the film noir detective movies from the 1950’s, “The Search for the Perfect Booty” is the theme for the Nicolita 2014 Collection. Nicolita believes that behind every woman, is a Perfect Booty. The new collection features NICOLITA’s signature fit of ‘Cuban-style bottoms’ which seamlessly flatters the sexy curvaceous Latina figure. The Cuban-style bottoms compliment a women’s shape by providing more coverage on the hips, a heart-shaped backside and ‘no-pinch fit’ elastic. This unique swimwear design attracts a broad range of fans and celebrities worldwide.

“It’s all about matching your curves to the right style. Not about squeezing into a style or the latest trends. Work with what you got and choose styles that contour and fit your body shape,” adds Di Rocco.

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA has partnered with footwear Donald J Pliner for this year’s runway show so every swimwear look will be perfectly paired with the designer’s signature sandals, pumps and wedges. Lisa Pliner, designer of the Donald & Lisa Signature Collection, and Águeda López, Spanish model and fiancé of Latin Grammy Award Winning Artist Luis Fonsi, will be walking down the NICOLITA runway on July 20th.

The Search for the Perfect Booty Collection has a variety of styles that blend the latest trends of lace, trim, hardware and retro styles with clever booty enhancing fits that flatter a variety of body shapes.

“It is important to showcase each runway collection with a variety of different body shapes and sizes. It’s hard to imagine how a bikini will look on you, if you can’t identify with a models body shape.” says Di Rocco.

BEACH BUNNY RETURNS TO MERCEDES-BENZ FASHION WEEK SWIM, ARMED WITH FASHION’S MOST WANTED SPORTS ILLUSTRATED SUPERMODELS AND DESIRABLE SWIMWEAR, PRESENTED BY VEET®

Beach Bunny (www.beachbunnyswimwear.com), a leader in the swimwear industry known for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim 2014 will take place Friday, July 19th at 10pm inside the Cabaña Grande at Miami Beach’s historic hotel, The Raleigh. In addition, this year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet®, as the presenting sponsor of its 2014 collection.

Since its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun.  Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad.  Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny.

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

“The team is so excited to be working with top hair removal brand, Veet®. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”

Known for creating media frenzy on the runway with design collaborations with the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

again this season with its latest obsession: Irina Shayk for Beach Bunny.

This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style.  The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch. Fans, however, can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.

Chittenden adds, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”

Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride.  This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.

In addition to the styles from Irina Shayk for Beach Bunny’s collection,  Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show.  Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign.

Also adding to the sizzle of the catwalk this year is TRESemmé®, the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim 2014. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.

VEET® (www.veet.us ) is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.

Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013.   Price points will range from $150 up to $360 for its signature pieces.

A.CHÉ SWIMWEAR DEBUTS 2014 COLLECTION AT MERCEDES BENZ FASHION (SWIM) WEEK IN MIAMI

On Monday, July 22 at 8 p.m., A.Ché Swimwear will showcase the 2014 collection at the Raleigh Hotel Miami as part of Mercedes Benz Fashion Week SWIM 2014.

A.Ché Swimwear gives women a reason to relax when it comes to trying on swimwear. Amanda Ché, the designer, has skillfully created swimwear for every woman – from slender to voluptuous. The bra cup sizing ranges from 32 A to 36 F! Women around the world praise A.Ché Swim’s fit, structure and most of all support. Added bonus? A.Ché swimwear is fashionable! Gone are the demure cuts and colors for curvy women. A.Ché serves women who want to feel comfortable and fashion forward in their swimwear at any size.

A.Ché Swimwear proudly features colors and prints in the latest trends. Styles include molded cups, underwire, push-ups, triangles, tankinis & cover-ups and is made using the finest fabric , with each piece boasts cutting edge functionality. Just like a bra – a necessity for all women – a swimsuit should be your unique size to support you, hug your curves and be there for you in places you need it. Because of this, A.Ché Swimwear is steadily becoming a necessity for women everywhere.

The 2014 collection, inspired by beautiful shapes and dynamic colors, will debut a new beach dress collection. This collection, the designer Amanda Ché explores the use of more prints, and continues with her keen eye for great color choices.

“A lot of chic color blocking and contrast fabrics are featured, which make them must-have pieces,” Ché says of the collection. “Also, every print is distinct with flattering geos in vibrant colors: from an IKAT or ART DECO feel, to the natural diamond shape found in a bright snakeskin. A beautiful new beach dress collection also debuts for the year.”

Mercedes-Benz Fashion Week Swim 2014 Announces Exciting Events Taking over South Beach in July

In just a couple of weeks, Miami Beach will come alive with the spirit of fashion, as Mercedes-Benz Fashion Week Swim once again hosts over 30 designer runway shows, presentations and special events. This season, in an effort to engage more fashionable consumers and to extend the momentum across South Beach, IMG Fashion has planned a series of events to compliment the jam packed schedule of shows at The Raleigh Hotel.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

Mercedes-Benz Fashion Week Swim 2014 will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections of: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. Special guest hosts, The Tents Director James Belzer and Mercedes- Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury.

The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings.

On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor; turning inspiration into viable businesses. Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection.

Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images

Mercedes-Benz Fashion Week Swim is an IMG Event.

Mercedes-Benz Fashion Week Swim 2013 Line-Up:

 

Thursday, July 18^th

8-10 p.m. The Raleigh – Official Kick Off Party, Celebrating 25 years of Roxy with Roxy Pop Surf

 

Friday, July 19^th

6 p.m.   Cabaña Grande – Agua Bendita

7 p.m.   Oasis – Poko Pano

8 p.m.   Cabaña  Grande – Dolores CoRTés

9 p.m.   Oasis – Suboo

10 p.m. Cabaña Gande – Beach Bunny

 

Saturday, July 20^th 

6 p.m.   Cabaña Grande – Nicolita

7 p.m.   Oasis – Aqua Di Lara

8 p.m.   Cabaña Grande – Mara Hoffman Swim

9 p.m.   Oasis – Vix Paula and Hermanny

10 p.m. Cabaña Grande  –  Cm Cia.Maritima

 

Sunday, July 21^th

2:30 p.m. Tba –  Gottex

3 p.m.      Tba – Oakley

6 p.m.      Cabaña Grande – L*Space by Monica Wise

7 p.m.      Oasis – A.Z Araujo

8 p.m.      Cabaña Grande – Luli Fama

9 p.m.      Oasis – Caffé Swimwear

10 p.m.    Cabaña Grande- Maaji Swimwear

 

Monday, July 22^nd

6 p.m.    Cabaña Grande – Sauvage and Zingara Swimwear

7 p.m.   Oasis – 6 Shore Road

8 p.m.   Cabaña Grande – A.Ché Swim, Aguaclara, AquaRella, and Caitlin Kelly Swimwear

9 p.m.   Oasis – Minimale Animale

MAAJI SWIMWEAR TO MAKE ITS MERCEDES-BENZ FASHION WEEK SWIM DEBUT APPEARANCE IN MIAMI

Colombia-based brand MAAJI Swimwear (www.maajiswimwear.com) will present its 2014 collection “Chimeric Wayfarer” featuring Women’s Swimwear & Lingerie, and the brand’s first collection for men on Sunday, July 21st at 10:00 PM, at Mercedes-Benz Fashion Week Swim 2014 in Miami. The runway show, taking place at The Raleigh Hotel – Cabana Grande tent will be the brand’s debut appearance at the annual swimwear/resort shows.

Since 2002, Maaji Swimwear has been dedicated to the design and production of whimsical, luxury swimwear and offers swimwear and accessories of excellent quality, design and innovative technology. For Maaji, every single detail of the garment is important. Its eclectic and unconventional collections are designed for the modern, creative woman who dares to experiment with fashion” and balance a unique mixture of colors, shapes, silhouettes and textures which defines the brand’s philosophy. The Maaji signature is built upon its unexpected mixture of prints, textures, cutting-edge silhouettes and the sweet, ubiquitous presence of details. Each Maaji swimwear collection is inspired by a magical surreal story that is the result of a long process. The team of designers, garment manufacturers and pattern developers blend their ideas together to create a one-of-a-kind product; a real piece of art. The Maaji Swimwear Collections are completely reversible.

MAAJI SWIMWEAR – SOUR_FLEUR

For Maaji, the new Chimeric Wayfarer Collection symbolizes the journey of discovering a place where the “impossible is possible, a place where dreams are built and imagination sails as far as your deepest desires.” With a bright, compelling assortment of contrasting prints and innovative cuts, the 2014 collection incorporates avant-garde runway trends into modern day swimwear for men and women. It offers a vast selection of designs, including bandeau style bikinis, triangle tops, halter, one-shoulder, and underwire bustier tops, as well as one-pieces and cover-ups for women. Maaji’s new designs embody a piece of paradise within you to take on each new adventure. Select styles are sold as separates, and for added versatility, all Maaji swimsuits are completely reversible (four suits in one).

Today Maaji Swimwear is present in more than 57 countries and continues to expand globally, charming women (and men) all over the world with its creativity. Maaji has also planted more than 70,000 trees as part of its eco-friendly campaign, “Planting an Ocean of Trees” and has big plans to expand this effort.