Nordstrom Expands In New York City With Opening Of Flagship Store

Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)

Nordstrom Incorporated logo. (PRNewsFoto)
Nordstrom NYC Level 1 – Handbags (Connie Zhou)

On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.

Nordstrom NYC Level 3 – Designer Women’s Apparel (Connie Zhou)
Nordstrom NYC – Comme des Garçons Shop (Connie Zhou)

As diverse as New York City itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Nordstrom NYC Level 4 – Denim (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Wear (Connie Zhou)

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

Nordstrom NYC Lower Level – Women’s Shoes & Shoe Bar (Connie Zhou)
Nordstrom NYC Lower Level – Women’s Shoes (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Shoes Conveyor Belt (Connie Zhou)

MERCHANDISE CONCEPTS

Nordstrom NYC Level 2 Christian Louboutin Pop-Up Shop featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women (Connie Zhou)

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée Museum near Louboutin’s childhood home in Paris.

Nordstrom NYC Level 3 – Fitting Room
Nordstrom NYC Level 3 – Stylist’s Lounge (Connie Zhou)

True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes of Steve Madden with model Winnie Harlow; Cole Haan with poet and activist Cleo Wade; Nike with Tennis champion Maria Sharapova; Birkenstock with celebrity stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.

Nordstrom NYC Level 5 – Atrium (Connie Zhou)

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Nordstrom NYC Level 3 – Burberry Shop Concept Shop will showcase products from the Autumn/Winter 2019 collection (Connie Zhou)

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.

Nordstrom NYC – Nordstrom x Nike – Level 1 (Mo Daoud)
Nordstrom NYC – Burberry Concept Space – Level 2 (David Zheng)

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

Nordstrom NYC Level 3 – SPACE featuring brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. (Connie Zhou)

The opening of the New York City flagship brings the exciting in-store curation of SPACE, a boutique featuring advanced and emerging designer collections selected by Olivia Kim from brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.

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Macy’s Reimagines Men’s Shopping Experience At Flagship Herald Square

The Main Floor Men’s Department Has Undergone A Transformation, Including The Launch Of The Park, A Revolving Destination For The Latest Trends

Macy’s Herald Square last week unveiled a major renovation to its iconic 34th Street flagship main floor men’s destination. The reimagined store layout features new and exciting products, fashion-forward brands and a curated space highlighting trends called The Park.

This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

Macy’s newly unveiled, 14,500 square foot main floor experience is a lifestyle hotspot for the fashion-conscious, urban customer to be inspired and discover new brands and fashion in a trendy, au courant setting. The space features new additions Scotch & Soda, Coach men’s apparel, and a premium denim zone with J BRAND, 7 For All Mankind, Fidelity, Naked & Famous Denim, as well as a revolving door of new brands including Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros, Brooklyn Brigade and more, hosted in The Park.

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

The Park is a 4,500 square foot hub within the experience that features on-trend, cutting edge men’s fashion and completely refreshes every eight to 12 weeks. The Park provides shoppers the opportunity to build outfits from head-to-toe across apparel, accessories, shoes, and more.

Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.

Discover The Park and shop select styles at macys.com/thepark and for more on the latest men’s fashion at Macy’s, check out The Edit on macys.com or follow @macysmen on Instagram.

Wrangler® Unveils New Global Advertising Campaign, ‘WEAR WITH ABANDON™,’ Capturing the Cowboy Spirit

Campaign Marks the Brand’s First-Ever 360 Global Campaign; Will First Air on U.S. Broadcast Stations

Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its new global advertising campaign, ‘WEAR WITH ABANDON™.’ The campaign captures the adventurous optimism of the cowboy spirit, exemplifying the opportunities that arise when people take risks and choose to live with courage. The campaign launched with TV spots on U.S. broadcast and cable stations on Saturday, Sept. 7.

Image Credit: WEAR WITH ABANDON™ features a series of videos and still images with an inclusive range of cast members, from the iconic cowboy to bold women and adventurous young adults. (Photo: Business Wire)

The introduction of our first-ever global advertising campaign is a significant milestone for our Wrangler brand,” said Tom Waldron, global brand president at Wrangler. “The WEAR WITH ABANDON™ campaign demonstrates the emotional reasons that rock stars, riders, and everyday heroes around the world have identified with this iconic brand for more than 70 years, and marks the innovative rebirth of the cowboy spirit coming to life. Today’s announcement is the beginning of an exciting new platform that will help us reach millions of consumers around the world.”

Image Credit: WEAR WITH ABANDON™ captures the raw, honest emotions and experiences of the “moment before” that can define a lifetime – the second when an individual decides to jump in, or head home. (Photo: Business Wire)

The WEAR WITH ABANDON™ campaign will be featured in U.S. print, digital, radio and broadcast channels and will be introduced in other regions of the world in the coming months. The campaign features a series of videos and still images with an inclusive range of cast members, from the iconic cowboy to bold women and adventurous young adults. Shot by American filmmaker and screenwriter Michael Lawrence, it captures the raw, honest emotions and experiences of the “moment before” that can define a lifetime – the second when an individual decides to jump in, or head home.

We’re excited to build on our rich heritage of authenticity as we launch our new global advertising platform,” said Jenni Broyles, Wrangler Vice President, General Manager North America. “As we adapt the campaign to local and regional markets around the world, we are also accelerating our focus on creating engaging, innovative experiences coupled with best-in-class apparel products for our consumers.

The WEAR WITH ABANDON™ campaign was developed with Mother New York, Wrangler’s global agency of record. The campaign can be viewed here. Wrangler® is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and at Wrangler.com.