vineyard vines Announces Continued Partnership with Bright Pink in Honor of National Breast Cancer Awareness Month

vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, is continuing their partnership with Bright Pink, the only non-profit organization dedicated to the prevention and early detection of breast and ovarian cancer. The limited-edition collection includes styles for the whole family and accessories bearing the brand’s whale logo paired with the breast cancer awareness Pink Ribbon. In the continued effort to promote Breast Cancer Awareness, from September 23 to October 31, 2019, vineyard vines will donate 20% of all sales from the product collection to Bright Pink. The assortment will be made available for purchase at vineyardvines.com and select vineyard vines stores.

Marking the third year of this partnership, this special collection raises much needed awareness around breast and ovarian cancer, while honoring loved ones who have been lost or are presently fighting. Priced from $32.50-$95.00, the assortment includes some of the brand’s best-selling tee silhouettes for men, women and kids, as well as a silk tie detailed with the brand’s smiling pink whale logo paired with the iconic Pink Ribbon.

Big & Tall 2019 Breast Cancer Awareness Long-Sleeve Pocket T-Shirt, $48

Continuing our partnership with Bright Pink is an important, personal mission, as we lost our mom to cancer and experienced first-hand the effects this horrible disease has on loved ones,” said Shep Murray, vineyard vines CEO & co-founder. Ian Murray, vineyard vines CEO & co-founders adds, “We are grateful that we can continue to work with Bright Pink whose mission is to empower and educate women to know their risks and manage their health proactively.

Bright Pink is so proud to team up with Vineyard Vines for a third year this fall to spread our message of Breast & Ovarian Cancer prevention to customers nationwide. Through the generosity of vineyard vine’s commitment to our mission we will have the power to educate and equip thousands of women on their breast and ovarian cancer risk, and together we will create a more beautiful and brighter future,” said Katie Thiede, CEO Bright Pink

Bright Pink logo

Bright Pink is a national nonprofit focused on the prevention of breast and ovarian cancer. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to know their risk and manage their health proactively. Bright Pink’s innovative programs motivate women to prioritize prevention, help women assess their risk for breast and ovarian cancer, equip women with personalized risk-management recommendations, and empower women to manage their health proactively in partnership with a healthcare provider. Since 2007, Bright Pink has inspired over 1.5 million women to be their own best health advocates.

In conjunction with the special collection, the vineyard vines website will enable consumers to proactively take their health into their own hands through Bright Pink’s “AssessYourRisk.org” self-evaluation. Additionally, starting this month, vineyard vines and Ocean Spray will partner to support Bright Pink by uniting to further empower women to take charge of their health.

A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

Talbots Second ‘The Art of the Scarf’ Collection Honors National Breast Cancer Awareness Month

Talbots partners with six internationally renowned female artists to design a limited-edition silk scarf collection with proceeds benefiting their new partner, Susan G. Komen®

Retailing $79.50, 20% of the net proceeds (at least $12) from each scarf benefits Komen’s Breast Care Helpline, with a guaranteed maximum donation of $50,000.

Talbots has created its second “The Art of the Scarf” Collection with six internationally renowned female artists who each designed a limited-edition one-of-a-kind silk scarf that tells a story. Full of colorful metaphors and meaning, the scarves evoke emotion with vibrant symbols of hope, resilience, strength and courage. This collection also celebrates Talbots first partnership with the world’s leading breast cancer organization, Susan G. Komen®, in the fight against breast cancer. The collection was designed by each artist using the silk scarf as a canvas to honor those who have been affected by breast cancer and will be available from Sept. 23, 2019 to Oct. 31, 2019.

Talbots logo

The female artists selected includes:

Lulu DK (Los Angeles, CA) – “Feminine but strong, like all the women I love and admire, particularly my mom who passed from breast cancer six years ago. I love painting flowers because they represent Mother Nature’s greatest gift – color and natural beauty; both symbols of how I remember my mother.”

Libby VanderPloeg (Grand Rapids, MI) – “I’ve seen in my own circle of family and friends that when women work together, support each other, and essentially lift each other up, we all climb to greater heights. This artwork is a celebration of the power of sisterhood in overcoming challenges and achieving our goals.”

Gladys Perint Palmer (San Francisco, CA) – “My inspiration was diverse, strong women who have emerged recently though they have been around for centuries. I think about the best-dressed socialite and writer Pauline de Rothschild who remarked, ‘wit is on the head where it belonged.’ Let us celebrate strong, witty women and over-the-top hats.”

Martha Napier (Chicago, IL) – “My mom is a breast cancer survivor. What I think is so interesting about her journey is she says that the year she underwent treatment was not her worst year by a ‘long shot.’ She credits this to the fact that her friends surrounded her with love, cards, visits, trips to treatment, etc. She says these same friendships have lasted 20 years and are ‘ever strong.’ For my design, you will see a collection of joyous, colorful, strong women. No matter if they look like the illustrations or not, somehow women from all walks of life seem to identify with my strong, colorful fashion girls.”

Nadia Flower (New Zealand) – “My inspiration comes from nature. My design represents the idea of growth, strength and beauty through the intertwining of natural elements. I wanted to represent the diversity of women through different foliage, feathers and colors.”

Carolina Melis (Cagliari, Italy) – “My design represents strength and courage. Just like the Lotus flowers rise out of mud, we need to be strong to persevere and overcome the difficulties in life.”

“The Art of the Scarf” Collection will be available at http://www.Talbots.com and in Talbots stores nationwide and in Canada.

In the spirit of women helping women, Talbots will donate 20% of the net proceeds (at least $12) to Komen from each “The Art of the Scarf” Collection item sold from Sept. 23, 2019, to Oct. 31, 2019, in support of the Susan G. Komen Breast Care Helpline.

Talbots is deeply committed to making a difference in the fight to end breast cancer. We are thrilled to join forces with our new partner, Susan G. Komen, for our Art of the Scarf collection that celebrates strength and resilience. Six renowned, female artists have created vibrant, emotional works of art that can be worn, collected or gifted. We are confident that our scarf collection will resonate with all women, while also knowing that their purchase will make a difference to those affected by breast cancer,” said Deborah Cavanagh, SVP, Marketing and CMO of Talbots

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide and advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

We are so honored to be part of this collection with Talbots, as these beautifully designed scarves are meaningful to anyone who has been touched by breast cancer. As Komen continues to fight for a world without breast cancer, we look forward to the beginning of a long, impactful relationship with Talbots,” said Christina Alford, Senior Vice President of Development at Susan G. Komen®.

Talbots is a proud sponsor of the Susan G. Komen Breast Care Helpline. The helpline is staffed by a team of caring and compassionate specialists and oncology social workers who provide education, psychosocial support and information about needed resources in local communities to nearly 15,000 people a year. People can call the helpline at (1-877-GO KOMEN) (1-877-465-6636) to speak to someone in English or Spanish, Monday through Friday from 9 a.m. to 10 p.m. ET, or they can email helpline@komen.org.

The Art of the Scarf” Collection will be available at www.Talbots.com and in Talbots stores nationwide and in Canada.

New CDC Study Shows Changes In Breast Cancer Death Rates By Age Group

Corresponding author: Lisa C. Richardson, lrichardson@cdc.gov

Breast cancer death rates among women decreased during 2010-2014, but racial differences persisted, according to a study by the Centers for Disease Control and Prevention (CDC) in this week’s Morbidity and Mortality Weekly Report.cdc-logo1

Breast cancer continues to be the most commonly diagnosed cancer and the second leading cause of cancer deaths among U.S. women (1). Compared with white women, black women historically have had lower rates of breast cancer incidence and, beginning in the 1980s, higher death rates (1). This report examines age-specific black-white disparities in breast cancer incidence during 1999–2013 and mortality during 2000–2014 in the United States using data from United States Cancer Statistics (USCS) (2). Overall rates of breast cancer incidence were similar, but death rates remained higher for black women compared with white women. During 1999–2013, breast cancer incidence decreased among white women but increased slightly among black women resulting in a similar average incidence at the end of the period. Breast cancer incidence trends differed by race and age, particularly from 1999 to 2004–2005, when rates decreased only among white women aged ≥50 years. Breast cancer death rates decreased significantly during 2000–2014, regardless of age with patterns varying by race. For women aged ≥50 years, death rates declined significantly faster among white women compared with black women; among women aged <50 years, breast cancer death rates decreased at the same rate among black and white women. Although some of molecular factors that lead to more aggressive breast cancer are known, a fuller understanding of the exact mechanisms might lead to more tailored interventions that could decrease mortality disparities. When combined with population-based approaches to increase knowledge of family history of cancer, increase physical activity, promote a healthy diet to maintain a healthy bodyweight, and increase screening for breast cancer, targeted treatment interventions could reduce racial disparities in breast cancer.

USCS includes incidence data from the CDC’s National Program of Cancer Registries (NPCR) and the National Cancer Institute’s Surveillance, Epidemiology, and End Results (SEER) Program and mortality data from the National Vital Statistics System (2). Data on new cases of invasive (malignant) breast cancer* diagnosed during 1999–2013 were obtained from population-based cancer registries affiliated with NPCR or SEER programs in each state and the District of Columbia (DC). Incidence data in this report met USCS publication criteria, covering 99% of the U.S. population during 2009–2013 and 92% during 1999–2013.† SEER Summary Stage 2000§ was used to characterize cancers as localized, regional, distant, or unknown stage using clinical and pathologic tumor characteristics, such as tumor size, depth of invasion and extension to regional or distant tissues, involvement of regional lymph nodes, and distant metastases. Breast cancer death data during 2000–2014 were based on death certificate information reported to state vital statistics offices and compiled into a national file through the National Vital Statistics System; mortality data in this report cover 100% of the U.S. population. Race and ethnicity were abstracted from medical records for cases and from death certificates for deaths; this report includes all races, white, and black, regardless of ethnicity. Population estimates for the denominators of incidence and death rates were from the U.S. Census, as modified by the National Cancer Institute. Five-year average annual incidence rates for 2009–2013 and death rates for 2010–2014 per 100,000 women were age-adjusted by the direct method to the 2000 U.S. standard population (19 age groups).¶ Average annual percentage change was used to quantify changes in incidence rates during 1999–2013 and death rates during 2000–2014 and was calculated using joinpoint regression, which allowed different slopes for three periods; the year at which slopes changed could vary by race and age.

During 2009–2013, approximately 221,000 breast cancers were diagnosed each year (Table). Overall incidence of breast cancer was similar among black women (121.5 cases per 100,000 population) and white women (123.6 cases per 100,000 population), but differences by age and stage were found. Compared with white women, breast cancer incidence was higher among black women aged <60 years, but lower among black women aged ≥60 years. Black women had a lower percentage of breast cancers diagnosed at a localized stage (54%) than did white women (64%) (Table). Among white women, breast cancer incidence decreased from 1999 to 2004, and then stabilized, decreasing 0.8% per year on average; however, breast cancer incidence was stable from 1999 to 2005 among black women and then nonsignificantly increased (Figure 1). Breast cancer incidence trends differed by race and age, particularly during 1999–2004 when rates decreased only among white women aged ≥50 years. During 1999–2013, among women aged 60–79 years, rates of breast cancer incidence decreased significantly among white women, but increased significantly among black women (https://www.cdc.gov/cancer/breast/statistics/trends_invasive.htm).

figure-1

Figure 1: Trends* in invasive female breast cancer incidence, by race† and year of diagnosis — United States,§ 1999–2013 (CDC/MMWR, October 14, 2016)

During 2010–2014, approximately 41,000 deaths from breast cancer occurred each year (Table). Breast cancer mortality was 41% higher among black women (29.2 deaths per 100,000 population) than white women (20.6 deaths per 100,000 population). Breast cancer death rates decreased during 2010–2014 among both blacks and whites, although differences in trends by race and age were found (Figure 2). Overall, breast cancer death rates decreased faster among white women (−1.9% per year) compared with black women (−1.5% per year). Among women aged <50 years, breast cancer death rates decreased at the same pace among black and white women, whereas white women aged ≥50 years had significantly larger decreases. The largest difference by race was observed among women aged 60–69 years: breast cancer death rates decreased 2.0% per year among white women compared with 1.0% among black women.

figure-2

FIGURE 2. Average annual percentage change* in female breast cancer death rates, by age group and race† — United States, 2000–2014 (CDC/MMWR October 14, 2016)

Discussion

Recent trends in breast cancer incidence suggest that the convergence and now equal incidence for black and white women has been primarily because of incidence increasing among black women, particularly among those aged 60–79 years, and concomitant decreasing or stable rates in white women. Breast cancer mortality is approximately 40% higher among black women compared with white women, with faster decreases in mortality among white women. This report confirms previous findings by race overall (1), and presents age-specific changes for incidence and mortality by race. Continue reading

Tanger Outlets Launches The 23rd Annual PINK Campaign To Support Fight Against Breast Cancer

Once again, Tanger Factory Outlet Centers, Inc. is rallying shoppers to participate in the ‘Tanger PINK Movement’ this October to support National Breast Cancer Awareness Month and the ongoing efforts to end breast cancer during the 23rd annual Tanger PINK Campaign.

The Tanger PINK Campaign launched October 1st at Tanger Outlets across the United States and Canada. Part of Tanger’s efforts to raise awareness and help find a cure includes offering its shoppers a stylish way to save more and help in the fight. Tanger PINK Cards offer our shoppers 25% off any item at participating stores. PINK Cards can be used once per day, per store with unlimited use through October 31, 2016. Tanger’s PINK Cards are available in two ways including a mobile card saved on your phone or a physical card to save in your wallet and can be purchased at any Tanger Outlets nationwide, or on line at www.tangeroutlet.com/pink or on the Tanger’s app.

TANGER FACTORY OUTLET CENTERS, INC. LOGO

Tanger Outlets. (PRNewsFoto/Tanger Factory Outlet Centers, Inc.)

We are proud to join forces with our valued shoppers and retailers across the United States to raise awareness and much-needed funds for breast cancer research and prevention,” said Steven B. Tanger, President and Chief Executive Officer of Tanger Factory Outlet Centers, Inc. We empathize with every customer, retailer, and employee who has been affected by this disease. We are fully committed to supporting these important organizations, with the goal of finding a cure to a disease that has affected so many families.

Other programs Tanger hosts to support their annual PINK program include center events, fitness and 5K Walk/Runs, Pump Up the PINK parties and an exciting program launched last year that randomly surprises shoppers with PINK gifts and gift cards as they shop including randomly purchasing their products at check out and more. Tanger Outlets also is giving away gift cards and PINK items socially on their sites for fans throughout the month.

Since 1994, Tanger has contributed more than $17 million to breast cancer research through the PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S. In support of the PINK Campaign, this year, Tanger Outlet Centers will also host local events and moments to rally shoppers in the fight against breast cancer.

Proceeds from the campaign will support local breast cancer organizations as well as the Breast Cancer Research Foundation (BCRF), the nation’s highest-rated breast cancer organization according to Charity Watch and Charity Navigator. Through BCRF, Tanger donations have directly supported pioneering studies in breast cancer, including research conducted by Dr. Kenneth Offit at Memorial Sloan Kettering Cancer Center, Dr. Katherine Nathanson at The University of Pennsylvania, and Drs. Elizabeth Jaffee and Leisha Emens at Johns Hopkins University.

Year after year Tanger Outlets has reaffirmed its commitment to be the end of breast cancer,” said Myra Biblowit, President of the Breast Cancer Research Foundation. “In uniting with BCRF and supporting the world’s most innovative research, Tanger is helping to improve breast cancer diagnosis, prevention and treatment—transforming lives every day.”

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by the late Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an “A+” from CharityWatch as well as the top four-star rating from Charity Navigator. Visit www.bcrfcure.org to learn more.

Tanger Factory Outlet Centers, Inc., with more than 35 years of experience in the outlet industry attracting more than 185 million shoppers annually, is a publicly-traded REIT headquartered in Greensboro, North Carolina that presently operates and owns, or has an ownership interest in, a portfolio of 43 upscale outlet shopping centers and one additional center currently under construction. Tanger’s operating properties are located in 21 states coast to coast and in Canada, totaling approximately 14.7 million square feet, leased to over 3,100 stores which are operated by more than 490 different brand name companies. (For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company’s website at www.tangeroutlet.com.)

Bright Pink® Partners With Aerie® and American Eagle Outfitters® for the 2016 “Support Your Girls” Campaign Focused On Breast Health Awareness For Young Women

Aerie and American Eagle Outfitters to donate 100% of sales from Limited-Edition Bright Pink Sunnie Demi Bra, Undie and Boxer

Bright Pink, a national non-profit organization focusing on the prevention of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie and American Eagle Outfitters in support of Breast Cancer Awareness Month. Aerie will offer a Limited-Edition Bright Pink Sunnie Demi Bra, while American Eagle Outfitters will offer a Limited-Edition Aerie Undie, Boxer and Boxer Brief with 100% of sales benefiting Bright Pink. This will mark the seventh consecutive year for the partnership but the first time both brands are participating. The campaign will run both in Aerie and American Eagle Outfitters stores and online at www.aerie.com and www.ae.com now October 19th, 2016. Aerie, American Eagle Outfitters and Bright Pink will promote the program through social media, customer e-mails and in-store marketing.413653

In addition, Aerie will introduce several opportunities for customers to help the cause, including inviting shoppers to donate to Bright Pink in Aerie stores by rounding up their purchase totals at the register. The partnership aims to spark important conversations among women about the risk of breast and ovarian cancer and inspire them to take take action, while also raising funds to fuel Bright Pink’s life-saving education programs.

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

We’re incredibly lucky to have partners like Aerie and American Eagle Outfitters who share our vision to educate millions of women on their breast and ovarian health and empower them to take action,” said Bright Pink Founder and CEO, Lindsay Avner. “Through the ‘Support Your Girls’ campaign, both brands will raise critical funds that support the growth of our programs, while also inspiring their customers and employees to be proactive with their own health; a life-saving combination.”

Jennifer Foyle, Aerie Global Brand President, shares the same enthusiasm for the campaign: “We are so proud to partner with Bright Pink for the seventh consecutive year,” Foyle said. “Not only does our partnership help raise awareness for Bright Pink’s life-saving programs, but it also helps encourage body positivity and healthy habits for Aerie girls.”

The partnership includes several components:

  • 100% of sales from the Limited-Edition Bright Pink Sunnie Demi Bra and Undie will be donated to Bright Pink. The bra, which is light pink in color, will be sold in Aerie stores and online at www.aerie.com from 9/30 through 10/19, or while supplies last. The Bright Pink Undie will be sold in American Eagle Outfitters stores and at www.aerie.com.
  • 100% of sales from the Bright Pink Boxer and Boxer Brief will be donated to Bright Pink, and will be sold in American Eagle Outfitters stores and online at AE.com from 9/30 through 10/19, or while supplies last.
  • One percent of all sales purchased using an American Eagle Outfitters or Aerie credit card in stores or online at ae.com and aerie.com will be donated to Bright Pink, up to $75,000.
  • Shoppers will be invited to donate to Bright Pink at Aerie stores by rounding up their in-store purchase totals.
  • The online hub for the campaign can be found at www.Aerie.com/AerieSupports, where visitors can access more information about the partnership and find links to breast health educational programs on Bright Pink‘s website.

Aerie and American Eagle Outfitters social media channels will explain the partnership and encourage girls to get educated about their own breast health. Bright Pink stories of impact will be shared on Aerie’s blog, showcasing firsthand accounts around importance of being breast self aware starting at a young age.

(For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.)

Sartori® Cheese Supports Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, Sartori Cheese will be releasing their Limited Edition Peppermint BellaVitano, with a guaranteed $10,000 donation to National Breast Cancer Foundation, Inc.® (NBCF). This is the third year Sartori has partnered with NBCF, an organization dedicated to aiding women by providing help and inspiring hope to those affected by breast cancer.

“Community is one of our core values here at Sartori,” shares Director of Marketing, Sue Merckx. “NBCF gives women a fighting chance by providing early detection, education, and support services. We are honored to contribute to their mission.”

Hand rubbed with crushed peppermint candy, the limited edition cheese sports a vibrant pink rind – the symbolic color of National Breast Cancer Awareness Month. Although it may seem like an unlikely pairing, the marriage between the sweet and minty flavors makes a surprisingly mouthwatering combination.

Sartori Cheese releases their Limited Edition Peppermint BellaVitano in support of Breast Cancer Awareness Month. (PRNewsFoto/Sartori Company)

Sartori Cheese releases their Limited Edition Peppermint BellaVitano in support of Breast Cancer Awareness Month. (PRNewsFoto/Sartori Company)

Sartori’s Limited Edition Peppermint BellaVitano cheese will be available for purchase at specialty retailers across the United States as well as online at the Sartori Cheese Shop beginning in October.

Sartori has been producing artisan and premium cheese for seven decades for the Specialty, Retail, Ingredient, Restaurant and Food Service markets. Based in Plymouth, Wisconsin, Sartori has an impressive array of award winning cheese noted for innovative approaches and consistent top quality across their entire line. For more information, please visit www.sartoricheese.com or call directly at 800-558-5888.

Recognized as one of the leading breast cancer organizations in the world, the NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator‘s highest 4-star rating for 11 years, NBCF provides women “help for today and hope for tomorrow” through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF Online Support Community, and Breast Cancer Research programs. For more information, please visit www.nbcf.org.

Simon Malls, The Mills® and Premium Outlets® to Participate in 2015 National Breast Cancer Awareness Month

Simon Goes ‘Mission Pink®‘ with Susan G. Komen® to Fight Breast Cancer

Simon, a global leader in retail real estate, today announced a national engagement with Susan G. Komen® to support the fight against breast cancer. Participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will engage employees, retailers and shoppers in ‘Mission Pink®’ Events throughout the month of October.

Simon (PRNewsFoto/Simon)

Simon (PRNewsFoto/Simon)

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company. The industry-leading retail properties and investments across North America, Europe and Asia, Simon provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives and, along with the help of our generous customers, will guarantee a contribution of at least $250,000.

The Forum Shops at Caesars(R) is showing its support for Simon&apos;s &apos;Mission Pink&apos; program by lighting up in pink for the month of October (PRNewsFoto/Simon)

The Forum Shops at Caesars(R) is showing its support for Simon’s ‘Mission Pink’ program by lighting up in pink for the month of October (PRNewsFoto/Simon)

Visitors to participating Simon Malls, The Mills or Premium Outlets will notice the pink theme carried out at Simon Guest Services Booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:
Message of Strength: Provide an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer.
Voucher Program: At select Simon Mills and Premium Outlets, $10 voucher cards, available at Guest Services, will offer 25 percent off one item at all participating retailers. One hundred percent of these donations will benefit Komen.
Style Passes: At select Simon Malls, shoppers can purchase a Style Pass containing retailer discounts for $5 with 100 percent of these donations benefiting Komen.
Local Programming: Simon centers will work with local Affiliates on additional events that are relevant to their market.
Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.


As active members in the communities we serve, Simon Malls, The Mills and Premium Outlets provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Krystal Zell, Simon’s Senior Vice President of Field Marketing. “Simon has supported Susan G. Komen events for years on a center by center basis and it is very exciting to raise our level of engagement so that all of our shopping centers can participate.”

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.

We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

For more information, visit simon.com. Visit komen.org or call 1-877 GO KOMEN. Connect with the organization on social media at ww5.komen.org/social.

Mission Pink® is a registered trademark of Susan G. Komen.