Lands’ End Sharpens Its Pencils To Launch The ‘Smart Stop’ For Back To School

On-trend style, outstanding value and best-in-class school uniforms make Lands’ End the one-stop Smart Stop for back-to-school

Being smart isn’t just about getting good grades. It’s also about being savvy. Savvy parents also know that Lands’ End Kids is the one-stop Smart Stop for back-to-school. Lands’ End today announced it has launched its largest assortment of on-trend, back-to-school clothing, uniforms and gear with extended sizes, clever features, better pricing and the return of A+ favorites.

Lands-End-Inc-1 Logo

Lands’ End (PRNewsfoto/Lands’ End, Inc.)

“At Lands’ End Kids, we make it easy to be a smart shopper with just about everything kids of all ages and sizes need for back to school. From head to toe, backpacks to lunch boxes, we have styles to suit every taste and durability to satisfy every parent,” says Todd Christiansen, divisional merchandise manager, Lands’ End Kids. “We design our clothing and gear to not only last, wash after wash, playground visit to pick-up soccer game, but we offer the latest trends and styles too. Plus with features such as a virtually indestructible Iron Knee®, mix-and-match options, and tagless tags, we help parents make smart choices that will last from the first day of school and quite possibly into the next school year.

Lands End Smart Stop

Lands’ End launches the Smart Stop for Back to School

High Marks for Knit Kit™

Lands’ End designers sharpened their pencils to design this season’s Knit Kit collection for girls at an amazing value. “What’s great about the Knit Kit collection is that with just a few pieces, girls can mix and match solids, patterns and prints within a color story to extend their outfitting options. It’s a smart option for comfort and flexible style so girls can get ready in a minute,” said Liz Pierce, vice president of design, Lands’ End Kids.

Each item is incredibly soft and made to last. The fabric is 95 percent cotton with a touch of spandex to make the colors pop while ensuring the adorable tops, bottoms and dresses bounce back after each wash.

Leggings pair easily with just the right length legging tops. Long-sleeve curved hem knit tees look great with new knit skorts featuring shorts underneath. Legging tops start at $23 and leggings at $14.50. A variety of dress silhouettes including A-line, twirl and fit and flare give girls options to wear them on their own or with leggings. Dresses are priced from $27-$32. Look for two key Knit Kit “stories” – Multi Floral with dark navy and turquoise colors plus Collegiate Hearts with navy, pink and pops of yellow.

Lands End Backpacks

Best in Class Backpacks

Simply Genius! Iron Knee® Pants

Smart back-to-school shoppers know that quality matters. Iron Knee pants have set the bar for quality bottoms that will save parents money with their durability. They’re most likely to be outgrown before they’re outworn,” said Pierce.

Iron Knee pants feature a virtually hidden reinforced knee that can handle what boys and girls dish out. A thin membrane of strong, soft fabric is fused to the inside of the knee and sewn into the side seams for extra staying power. Look for Iron Knee in cargo pants, jeans, cadet pants, a new jogger style and more. For girls, select styles of chino pants feature Iron Knee, making them a solid option for school uniform and dress code schools.

Go-To Graphic Tees Express Smart Style

From cute creatures to science and space themes, girls and boys love Lands’ End graphic tees. These “statement” pieces allow kids to express their personality and are the go-to choice for layering under full-zips such as the cozy sherpa hoodie. This season’s styles feature embellishments such as sequins, metallic, glow-in-the-dark, beads and more. For girls, look for constellation and space themes as well as adorable animals such as a hedgehog, fox, horse and birds, $17.50-$28. For boys, look for dinosaurs, space, animal and conservation themes, $15.50-$27.50.

For a complete and comfortable outfit, graphic tees pair well with new joggers for girls and boys. New French terry joggers for girls are available in heather and printed, with an easy elastic waistband and ankles. Boys who seek comfort will gravitate to pull-on knit cargo joggers. Available in space dye, camo, and classic navy, these boys’ bottoms pair easily with just about any top.

Customers Asked, Lands’ End Answered

Why mess with perfection?” Lands’ End customers asked and the designers answered. Back this season are girls’ yoga pants and the sherpa hoodie in a classic silhouette starting at $37. Boys also have a new and improved sherpa hoodie with a full sherpa fleece lining, kangaroo pockets and full-zip front, also starting at $37.

Start Off on the “Smart” Foot

Lands’ End has re-envisioned its footwear collection for girls and boys with soft yet durable soles and easy fits at great prices. Many of the styles in girls’ footwear coordinate back to the Knit Kit and graphic tees. New Molly Riding Boots are a comfortable option with a cotton lining and microbial finish to easily throw on with casual cool dresses. For boys, laces are optional with slip on Oxford shoes, Chukka boots, and Trekker shoes. Continue reading

Lands’ End Takes Spring Outerwear by Storm

As snowstorms turn to rain showers (we hope), Lands’ End continues to prove its expertise in designing high-quality spring outerwear with substance. Lands’ End announced it is launching a new collection of spring outerwear for women, offering versatile options for the wide range of spring weather and lifestyle needs.

Lands' End takes spring rainwear by storm.

Lands’ End takes spring rainwear by storm.

At Lands’ End, we pride ourselves on providing our customers outerwear for any weather condition they may find themselves in while ensuring we have an option for a variety of personal styles,” said Martin Cooper, Senior Vice President And Creative Director Of Design at Lands’ End. “The spring collection combines essential outerwear features, such as breathable waterproof fabric, taped seams, and placket covered zippers, with popular trend details in silhouettes women will love.

Here are some of the spring trends found in the new Lands’ End spring outerwear collection:

Classic Khaki with a Modern Twist
The Harbor Trench Coat is a go-to piece that takes the trench trend and makes it a spring staple. Worn with a pair of jeans or a classic dress, this chic trench is perfect for business wear, formal occasion, and light rain. The single-breasted style features princess seams, a back-button yoke and removable belt in a water repellent fabric.

Standout Sporty Staple
The popular winter Squall® is now a standout this spring and with good reason. It is a solid combination of water and wind resistance, smart design and sporty style. The new Women’s Lightweight Squall features a waterproof and wind-resistant nylon shell that can be cinched at the waist for a flattering shape, sealed seams, and a removable hood that is available in on-trend colors such as yellow dandelion and rich red.

Brighten Up Dreary Days with Shades of Yellow
Yellow is the key color for spring outerwear this season. Saturated yellows in coats and jackets will brighten up any dreary day. For all around versatility and style, the StormRaker Jacket cannot be beat. Flap pockets keep items safe while an inner-cinched drawcord can lend shape and keep away breezy drafts. Look for the StormRaker in yellow dandelion, as well as four other colors.

Lightweight and Packable
If travel is on the agenda or Mother Nature is being indecisive, the Women’s Travel PrimaLoft Jacket is highly compatible and makes an easy extra layer of warmth with its 80-gram PrimaLoft® insulation. This jacket easily folds up into the included drawstring bag, allowing for easy packing.

Cooper recommends keeping fit and function top of mind when shopping for the perfect spring jacket. Interior cinched waist details and following the product size chart helps flatter figures without leaving room for wind and rain to sneak in. Lifestyle and local weather are key to ensuring spring outerwear meets functionality needs.

Lands’ End Receives Green Masters Award For The 7th Consecutive Year From The Wisconsin Sustainable Business Council

Lands’ End Recognized for Implementing and Improving Sustainability Practices

For the seventh year, Lands’ End has been awarded the Green Masters Award, the highest honor in the Wisconsin Sustainable Business Council’s Green Masters Program. The Green Masters Program is run by the Wisconsin Sustainable Business Council, with the support of students at UW-Madison.lands_end_logo

Lands’ End has consistently demonstrated a growing commitment to environmentally focused business practices,” said Tom Eggert, executive director, Wisconsin Sustainable Business Council. “Their sustainability program has grown to include innovative recycling programs including fiber recycling, reducing the use of natural resources, replenishing resources through their partnership with the National Forest Foundation and much more. Their work has been an example for and inspiration to other Wisconsin institutions.

The Green Masters Program is an objective, points-based recognition program that enables Wisconsin institutions of all sizes and from any sector to join a group of like-minded companies that are on the road to sustainability. Developed by the Wisconsin Sustainable Business Council, in conjunction with the University of Wisconsin, the Green Masters Program recognizes Wisconsin’s sustainability leaders and encourages continuous improvement. The Green Masters Award criteria are based on actions in nine key sustainability areas: energy, carbon and other emissions, water, waste and materials management, transportation, supply chain, community and educational outreach, workforce and governance.

Lands’ End has been participating in the Green Masters Program since 2009 and is one of only two companies in the state to earn Green Masters status seven straight years.

Lands’ Friendly, #IAmLandsFriendly

Sustainability partnerships, ENERGY STAR certified buildings, working toward becoming a zero landfill company, Earth-friendly vendor policies – Lands’ End has been building upon the environmental stewardship of the company’s founder Gary Comer for more than 50 years. The company supports both national and local causes, including the National Forest Foundation, the United States Lighthouse Society and the Clean Lakes Alliance.

Under the initiative of “Lands’ Friendly,” Lands’ End has implemented a wide range of environmentally focused business practices including programs to reduce or eliminate paper consumption, comprehensive recycling, and waste management initiatives. For example, in 2012, Lands’ End began a partnership with the National Forest Foundation – the official nonprofit partner of the U.S. Forest Service. Since then, Lands’ End has been part of large-scale plantings in U.S. forests resulting in the planting of 1.2 million trees and counting.

In 2016, Lands’ End launched a new sustainability initiative called Breathe New Life, with some of the largest corporate clients in the Lands’ End Business Outfitters division. Instead of disposing of unusable materials and apparel, Lands’ End now works with Martex Fiber to recycle those textiles into post-consumer fiber, material for insulation, bedding, acoustics, home furnishings and more.

For more information about Lands’ Friendly initiatives, visit www.landsend.com/sustainability.

Lands’ End’s “Won’t Let You Down Coat” Has Been Chosen To Be Featured in The 2016 “Oprah’s Favorite Things” Gift Guide

Lands’ End announced that their “Won’t Let You Down Coat” will be featured in the 2016 edition of “Oprah’s Favorite Things,” an annual list of the season’s ultimate gift items which are featured in the December issue of O, The Oprah Magazine (hits newsstands Nov. 8, 2016).

Lands End - Wont Let You Down Coat

The Lands’ End Won’t Let You Down Coat has been selected as one of Oprah’s Favorite Things for 2016. The women’s warm down coat is available at www.landsend.com and starts at $189.

The Won’t Let You Down Coat provides fashionable and functional protection from winter weather. The coat features an innovative HyperDRY™ interior that repels water and continues to insulate even when wet. It has cozy fleece-lined pockets, plus a rib-knit collar and cuffs to keep frigid temperatures out. With its hood and 100% polyester water-resistant shell, you are sure to keep warm and dry. The coat comes in four fashionable colors and ranges in size from Women’s Regular, Petite, Tall, Plus and Petite Plus, starting at $189.Tempur Sealy named in The Oprah Magazine December 2016 Issue

“Lands’ End offers an incredible assortment of warm and stylish outerwear and it’s a great honor to have one of our favorite coats of the season be featured in Oprah’s Favorite Things,” said Joseph Boitano, Co-interim Chief Executive Officer, Lands’ End. “As the holiday shopping season begins, you can never underestimate the gift of warmth.”Lands' End Inc Logo

“No one wants to put on a puffer and feel…puffy. That’s why I appreciate this toasty down jacket with a water-resistant shell, major insulation, and a removable hood: It’s snug but sleek,” said Oprah Winfrey, Founder and Editorial Director, O, The Oprah Magazine.

The Won’t Let You Down Coat is available at www.landsend.com and at the “Oprah’s Favorite Things” specialty shop on Amazon.

Lands’ End Opens Pop-Up Shop in New York City’s SoHo Neighborhood

New Yorkers (And Visitors to The City) Can Now Shop the Latest Collection of Lands’ End’s Family of Brands and Take Advantage of Personalization Services and Experiences In-Store

The Store Will Prominently Feature the Brand’s Most Recent Introductions; Canvas by Lands’ End and Lands’ End Sport.

Lands' End Inc Logo

Lands’ End (PRNewsFoto/Lands’ End, Inc.)

The Lands’ End Experience has arrived in SoHo. Lands’ End has announced the opening of the company’s artfully designed pop-up shop in New York City, September 8, 2016February 15, 2017. The store will fit into the famously artistic neighborhood, where Lands’ End will showcase the company’s masterful art form of continuously providing quality, value and legendary service to customers.

Lands End SoHo NYC

The Lands’ End experience has arrived in SoHo at 580 Broadway in New York City. (PRNewsFoto/Lands’ End, Inc.)

The shop’s two-floor location on Broadway (580 Broadway, New York, NY. Store Hours: 10am to 8pm Monday through Saturday; 11am to 7pm on Sundays) will have 8,000 square feet of men’s, women’s and kids’ apparel, footwear and accessories from the 2016 Fall, Holiday and Winter collections, as well as the brand’s latest collections, Canvas by Lands’ End™ and Lands’ End Sport, along with a variety of personalization services and experiences.

Canvas Logo

Lands’ End is excited to announce the launch of Canvas by Lands’ End(TM), a youthful, modern collection for men and women. Available at canvasbylandsend.com (PRNewsFoto/Lands’ End, Inc.)

Lands End Inc Canvas FALL 2016

Emma Roberts has a new role, the face of Canvas by Lands’ End’s fall campaign. Photographed by Mario Testino, the campaign centers around the beautiful Roberts and Australian male model Jordan Barrett, wearing a mix of the pieces from the anticipated Canvas by Lands’ End(TM) fall collection. (PRNewsFoto/Lands’ End, Inc.)

Lands’ End Kids and Home products will be available shortly after the store’s opening. In time for the holiday season, a Gift Shop will be introduced and located at the front of the store featuring a thoughtful, curated collection of gifts for everyone on the holiday list.

womansmall

Introducing the Lands’ End Surf collection, fully functional pieces from land to sea, high-performance to athleisure, available at http://www.landsendsport.com (PRNewsFoto/Lands’ End)

LE SPORT Logo

Lands’ End Sport Logo (PRNewsFoto/Lands’ End)

malesmall

Introducing Lands’ End Sport Taking Activewear and Athleisure from Land to Sea for a Healthy Mind, Healthy Body (PRNewsFoto/Lands’ End)

Customers visiting the Lands’ End store will also have the opportunity to shop, indulge and relax in the following experiences:

  • Women’s Cashmere Bar – The softest bar in town, the Lands’ End Women’s Cashmere Bar features a variety of colors and styles of the popular sweaters ranging from cardis to crewnecks and made of 100 percent Inner Mongolian cashmere – the longest, softest fibers.
  • Men’s Haberdashery Shop – Lands’ End is known for high-quality, stylish men’s tailored apparel and the Men’s Haberdashery Shop will not disappoint visitors in SoHo. Complete with a billiards table for customer enjoyment, men can discover dapper items ranging from sport coats and tailored pants to buttondowns that can even be monogrammed on-site.
  • On-Site Personalization Shop –Personalization can be added to almost everything sold in-store, from monogramming totes and sweaters to adding embroidery to fleece throws or gloves. The shop will even feature on-site heat stamping for leather items including gloves, belts and handbags.
  • Sweets, Treats & Hot Cocoa – Shoppers can take a break and enjoy a variety of sweet treats and hot cocoa while relaxing in a variety of seating throughout the store.
  • Social Gathering Space – Store visitors can take a seat and refresh and even recharge electronics at the electronic charging station as well as take advantage of complimentary Wi-Fi throughout the store.

    This slideshow requires JavaScript.

Lands’ End’s latest retail initiative brings our family of brands together to offer a new shopping experience to our loyal customers who know us for our customer service, quality and timeless style,” said Federica Marchionni, CEO, Lands’ End. “In addition, we welcome new generations of fans to discover Lands’ End firsthand and see our array of new favorites, including Canvas by Lands’ End and Lands’ End Sport.”

Lands’ End Collaborates With Iconic Photographer Bruce Weber On “We Believe In You” Holiday Campaign

Lands’ End has announced a new global, multimedia holiday campaign captured by iconic photographer Bruce Weber. The extraordinary campaign, We Believe in You, visually portrays the heartfelt moments and genuine connections of multi-generational families and friends. These beautiful images and videos will bring the brand’s holiday campaign to life debuting on landsend.com and globally in print, online and on social media beginning in early November.

Lands' End is announcing a new global, multimedia holiday campaign captured by iconic American photographer Bruce Weber. The extraordinary campaign, "We Believe in You", visually portrays the heartfelt moments and genuine connections of multigenerational families and friends.  These beautiful images and videos will bring the brand's holiday campaign to life debuting on landsend.com and globally in print, online and on social media beginning in early November. (PRNewsFoto/Lands' End, Inc.)

Lands’ End is announcing a new global, multimedia holiday campaign captured by iconic American photographer Bruce Weber.  (PRNewsFoto/Lands’ End, Inc.)

The campaign features a diverse group of women, men, and children – a genuine combination of models, family members and neighbors. The product assortment showcased includes everything from the Lands’ End holiday collection, the cherished classics to more modern styles that have been seen in the fall and upcoming holiday catalogs. The Home Collection, including festive holiday gifts, is used throughout.

At Lands’ End, we appreciate and deeply value the rich relationships we have with our customers and look forward to celebrating the holidays with them, our extended Lands’ End family,” said Federica Marchionni, Chief Executive Officer, Lands’ End. “The holidays are filled with the glory of love, hope, gratitude and quality time spent with loved ones, embracing the warmth of family and the appreciation of good friends. Within this campaign, Bruce Weber did a beautiful job bringing my vision to life and capturing the spirit and heart of Lands’ End at the holidays through real, emotional connections with children, parents and grandparents. We believe in this campaign, we believe in our customers and I thank them for believing in us.

To accomplish this, the company identified a partner who shares in their beliefs and values.

As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit,” said Weber. “Through this project, I’ve come to admire Lands’ End’s commitment to the environment and I appreciate how they want their clothes to become a part of people’s lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience.”

For more than 50 years, Lands’ End has been dedicated to providing legendary quality, value and customer service that defines the core values of the company. Under the helm of Ms. Marchionni, the brand continues to elevate its positioning through impactful initiatives including innovative lifestyle campaigns, digital and print advertising in major media outlets, new catalog formats for easier shopping, and customer friendly updates to the online site.

Lands’ End’s Pink Thread Project Launches to Help Raise Funds for Breast Cancer Research Foundation

From Now Through October 31, 2015, Lands’ End Is Donating 75% Of The Fee For Every Pink Thread Monogram And Embroidery Application to the Breast Cancer Research Foundation® (BCRF), With A Minimum Total Donation From Lands’ End to BCRF of $50,000.

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation (BCRF), to further support the organization’s mission to end breast cancer by advancing the world’s most promising research.

Lands' End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization's mission to end breast cancer by advancing the world's most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands' End item that can be monogrammed or embroidered, Lands' End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at landsend.com. (PRNewsFoto/Lands' End, Inc.)

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization’s mission to end breast cancer by advancing the world’s most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered, Lands’ End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at landsend.com. (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project raises funds for breast cancer research by adding any monogram or embroidery icon using pink thread to Lands’ End apparel, accessories or home goods. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered – from totes and towels to cardigans and shirts – $4.50 of the $6.00 fee for every Pink Thread monogram and embroidery application will be donated to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at landsend.com through October 31, 2015.

“There’s a common thread when it comes to breast cancer. Sadly, it affects each of us through family, friends and colleagues. The Pink Thread Project allows us to show support while also helping to raise funds for the Breast Cancer Research Foundation,” said Federica Marchionni, CEO, Lands’ End. “A little pink truly does a lot of good.”

In addition to showing support through pink personalized monograms, Lands’ End is also offering classic breast cancer icons such as the pink heart ribbon, pink sailboat, pink compass and the Breast Cancer Research Foundation logo ribbon.

We’re thrilled to partner with Lands’ End. The Pink Thread Project is a beautifully simple touch that is deeply meaningful, not only because of the pink personalization but for what it represents – a statement that you support breast cancer research. As the highest rated breast cancer organization in the nation, you can rest assured that the choice of a pink thread will directly impact the lives of millions of women and men impacted by this disease,” said Myra J. Biblowit, President & CEO of BCRF.

Additional Pink Thread Project Initiatives

Throughout the month of October, other initiatives to support the Pink Thread Project include:

  • “Pink” Your Profile Pic– Lands’ End is offering Fans the chance to add a shade of pink to profile pictures on Facebook or Twitter to show support of the Pink Thread Project and Breast Cancer Research Foundation through the month of October. Visit pinkthreadtwibbon.com to learn more.
  • #PinkThread Twitter Party– Join Lands’ End and the Breast Cancer Research Foundation for a Twitter Party during the Pink Promises Luncheon on October 7th. Lands’ End will be tweeting inspirational content from Breast Cancer Research Foundation spokesperson and survivor, Amy Robach. Join @landsend and @bcrfcure with the #PinkThread hashtag from 11a – 12p ET for inspirational thoughts, research, giveaways and more.
  • #PinkThread Tips and Stories – Throughout the month, Lands’ End will share #PinkThread tips and stories from survivors, supporters and the Breast Cancer Research Foundation on Twitter and Instagram (@LandsEnd) as well as Facebook.
  • In Stores – Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the Breast Cancer Research Foundation through October 31.
  • Lands’ End Outfitters – Lands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread campaign with 5 percent of the retail purchase price benefitting BCRF.


Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. BCRF has raised $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. Since 1993, BCRF funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award over $48.5 million to support more than 235 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, and has been awarded Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit: www.bcrfcure.org.


Lands’ End, Inc. is a a classic American lifestyle brand with a passion for quality, legendary service and real value; and a leading multi-channel retailer of clothing, accessories, footwear and home products. They offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores.