Lands’ End Receives Green Masters Award For The 7th Consecutive Year From The Wisconsin Sustainable Business Council

Lands’ End Recognized for Implementing and Improving Sustainability Practices

For the seventh year, Lands’ End has been awarded the Green Masters Award, the highest honor in the Wisconsin Sustainable Business Council’s Green Masters Program. The Green Masters Program is run by the Wisconsin Sustainable Business Council, with the support of students at UW-Madison.lands_end_logo

Lands’ End has consistently demonstrated a growing commitment to environmentally focused business practices,” said Tom Eggert, executive director, Wisconsin Sustainable Business Council. “Their sustainability program has grown to include innovative recycling programs including fiber recycling, reducing the use of natural resources, replenishing resources through their partnership with the National Forest Foundation and much more. Their work has been an example for and inspiration to other Wisconsin institutions.

The Green Masters Program is an objective, points-based recognition program that enables Wisconsin institutions of all sizes and from any sector to join a group of like-minded companies that are on the road to sustainability. Developed by the Wisconsin Sustainable Business Council, in conjunction with the University of Wisconsin, the Green Masters Program recognizes Wisconsin’s sustainability leaders and encourages continuous improvement. The Green Masters Award criteria are based on actions in nine key sustainability areas: energy, carbon and other emissions, water, waste and materials management, transportation, supply chain, community and educational outreach, workforce and governance.

Lands’ End has been participating in the Green Masters Program since 2009 and is one of only two companies in the state to earn Green Masters status seven straight years.

Lands’ Friendly, #IAmLandsFriendly

Sustainability partnerships, ENERGY STAR certified buildings, working toward becoming a zero landfill company, Earth-friendly vendor policies – Lands’ End has been building upon the environmental stewardship of the company’s founder Gary Comer for more than 50 years. The company supports both national and local causes, including the National Forest Foundation, the United States Lighthouse Society and the Clean Lakes Alliance.

Under the initiative of “Lands’ Friendly,” Lands’ End has implemented a wide range of environmentally focused business practices including programs to reduce or eliminate paper consumption, comprehensive recycling, and waste management initiatives. For example, in 2012, Lands’ End began a partnership with the National Forest Foundation – the official nonprofit partner of the U.S. Forest Service. Since then, Lands’ End has been part of large-scale plantings in U.S. forests resulting in the planting of 1.2 million trees and counting.

In 2016, Lands’ End launched a new sustainability initiative called Breathe New Life, with some of the largest corporate clients in the Lands’ End Business Outfitters division. Instead of disposing of unusable materials and apparel, Lands’ End now works with Martex Fiber to recycle those textiles into post-consumer fiber, material for insulation, bedding, acoustics, home furnishings and more.

For more information about Lands’ Friendly initiatives, visit

Lands’ End’s “Won’t Let You Down Coat” Has Been Chosen To Be Featured in The 2016 “Oprah’s Favorite Things” Gift Guide

Lands’ End announced that their “Won’t Let You Down Coat” will be featured in the 2016 edition of “Oprah’s Favorite Things,” an annual list of the season’s ultimate gift items which are featured in the December issue of O, The Oprah Magazine (hits newsstands Nov. 8, 2016).

Lands End - Wont Let You Down Coat

The Lands’ End Won’t Let You Down Coat has been selected as one of Oprah’s Favorite Things for 2016. The women’s warm down coat is available at and starts at $189.

The Won’t Let You Down Coat provides fashionable and functional protection from winter weather. The coat features an innovative HyperDRY™ interior that repels water and continues to insulate even when wet. It has cozy fleece-lined pockets, plus a rib-knit collar and cuffs to keep frigid temperatures out. With its hood and 100% polyester water-resistant shell, you are sure to keep warm and dry. The coat comes in four fashionable colors and ranges in size from Women’s Regular, Petite, Tall, Plus and Petite Plus, starting at $189.Tempur Sealy named in The Oprah Magazine December 2016 Issue

“Lands’ End offers an incredible assortment of warm and stylish outerwear and it’s a great honor to have one of our favorite coats of the season be featured in Oprah’s Favorite Things,” said Joseph Boitano, Co-interim Chief Executive Officer, Lands’ End. “As the holiday shopping season begins, you can never underestimate the gift of warmth.”Lands' End Inc Logo

“No one wants to put on a puffer and feel…puffy. That’s why I appreciate this toasty down jacket with a water-resistant shell, major insulation, and a removable hood: It’s snug but sleek,” said Oprah Winfrey, Founder and Editorial Director, O, The Oprah Magazine.

The Won’t Let You Down Coat is available at and at the “Oprah’s Favorite Things” specialty shop on Amazon.

Lands’ End Opens Pop-Up Shop in New York City’s SoHo Neighborhood

New Yorkers (And Visitors to The City) Can Now Shop the Latest Collection of Lands’ End’s Family of Brands and Take Advantage of Personalization Services and Experiences In-Store

The Store Will Prominently Feature the Brand’s Most Recent Introductions; Canvas by Lands’ End and Lands’ End Sport.

Lands' End Inc Logo

Lands’ End (PRNewsFoto/Lands’ End, Inc.)

The Lands’ End Experience has arrived in SoHo. Lands’ End has announced the opening of the company’s artfully designed pop-up shop in New York City, September 8, 2016February 15, 2017. The store will fit into the famously artistic neighborhood, where Lands’ End will showcase the company’s masterful art form of continuously providing quality, value and legendary service to customers.

Lands End SoHo NYC

The Lands’ End experience has arrived in SoHo at 580 Broadway in New York City. (PRNewsFoto/Lands’ End, Inc.)

The shop’s two-floor location on Broadway (580 Broadway, New York, NY. Store Hours: 10am to 8pm Monday through Saturday; 11am to 7pm on Sundays) will have 8,000 square feet of men’s, women’s and kids’ apparel, footwear and accessories from the 2016 Fall, Holiday and Winter collections, as well as the brand’s latest collections, Canvas by Lands’ End™ and Lands’ End Sport, along with a variety of personalization services and experiences.

Canvas Logo

Lands’ End is excited to announce the launch of Canvas by Lands’ End(TM), a youthful, modern collection for men and women. Available at (PRNewsFoto/Lands’ End, Inc.)

Lands End Inc Canvas FALL 2016

Emma Roberts has a new role, the face of Canvas by Lands’ End’s fall campaign. Photographed by Mario Testino, the campaign centers around the beautiful Roberts and Australian male model Jordan Barrett, wearing a mix of the pieces from the anticipated Canvas by Lands’ End(TM) fall collection. (PRNewsFoto/Lands’ End, Inc.)

Lands’ End Kids and Home products will be available shortly after the store’s opening. In time for the holiday season, a Gift Shop will be introduced and located at the front of the store featuring a thoughtful, curated collection of gifts for everyone on the holiday list.


Introducing the Lands’ End Surf collection, fully functional pieces from land to sea, high-performance to athleisure, available at (PRNewsFoto/Lands’ End)


Lands’ End Sport Logo (PRNewsFoto/Lands’ End)


Introducing Lands’ End Sport Taking Activewear and Athleisure from Land to Sea for a Healthy Mind, Healthy Body (PRNewsFoto/Lands’ End)

Customers visiting the Lands’ End store will also have the opportunity to shop, indulge and relax in the following experiences:

  • Women’s Cashmere Bar – The softest bar in town, the Lands’ End Women’s Cashmere Bar features a variety of colors and styles of the popular sweaters ranging from cardis to crewnecks and made of 100 percent Inner Mongolian cashmere – the longest, softest fibers.
  • Men’s Haberdashery Shop – Lands’ End is known for high-quality, stylish men’s tailored apparel and the Men’s Haberdashery Shop will not disappoint visitors in SoHo. Complete with a billiards table for customer enjoyment, men can discover dapper items ranging from sport coats and tailored pants to buttondowns that can even be monogrammed on-site.
  • On-Site Personalization Shop –Personalization can be added to almost everything sold in-store, from monogramming totes and sweaters to adding embroidery to fleece throws or gloves. The shop will even feature on-site heat stamping for leather items including gloves, belts and handbags.
  • Sweets, Treats & Hot Cocoa – Shoppers can take a break and enjoy a variety of sweet treats and hot cocoa while relaxing in a variety of seating throughout the store.
  • Social Gathering Space – Store visitors can take a seat and refresh and even recharge electronics at the electronic charging station as well as take advantage of complimentary Wi-Fi throughout the store.

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Lands’ End’s latest retail initiative brings our family of brands together to offer a new shopping experience to our loyal customers who know us for our customer service, quality and timeless style,” said Federica Marchionni, CEO, Lands’ End. “In addition, we welcome new generations of fans to discover Lands’ End firsthand and see our array of new favorites, including Canvas by Lands’ End and Lands’ End Sport.”

Lands’ End Collaborates With Iconic Photographer Bruce Weber On “We Believe In You” Holiday Campaign

Lands’ End has announced a new global, multimedia holiday campaign captured by iconic photographer Bruce Weber. The extraordinary campaign, We Believe in You, visually portrays the heartfelt moments and genuine connections of multi-generational families and friends. These beautiful images and videos will bring the brand’s holiday campaign to life debuting on and globally in print, online and on social media beginning in early November.

Lands' End is announcing a new global, multimedia holiday campaign captured by iconic American photographer Bruce Weber. The extraordinary campaign, "We Believe in You", visually portrays the heartfelt moments and genuine connections of multigenerational families and friends.  These beautiful images and videos will bring the brand's holiday campaign to life debuting on and globally in print, online and on social media beginning in early November. (PRNewsFoto/Lands' End, Inc.)

Lands’ End is announcing a new global, multimedia holiday campaign captured by iconic American photographer Bruce Weber.  (PRNewsFoto/Lands’ End, Inc.)

The campaign features a diverse group of women, men, and children – a genuine combination of models, family members and neighbors. The product assortment showcased includes everything from the Lands’ End holiday collection, the cherished classics to more modern styles that have been seen in the fall and upcoming holiday catalogs. The Home Collection, including festive holiday gifts, is used throughout.

At Lands’ End, we appreciate and deeply value the rich relationships we have with our customers and look forward to celebrating the holidays with them, our extended Lands’ End family,” said Federica Marchionni, Chief Executive Officer, Lands’ End. “The holidays are filled with the glory of love, hope, gratitude and quality time spent with loved ones, embracing the warmth of family and the appreciation of good friends. Within this campaign, Bruce Weber did a beautiful job bringing my vision to life and capturing the spirit and heart of Lands’ End at the holidays through real, emotional connections with children, parents and grandparents. We believe in this campaign, we believe in our customers and I thank them for believing in us.

To accomplish this, the company identified a partner who shares in their beliefs and values.

As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit,” said Weber. “Through this project, I’ve come to admire Lands’ End’s commitment to the environment and I appreciate how they want their clothes to become a part of people’s lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience.”

For more than 50 years, Lands’ End has been dedicated to providing legendary quality, value and customer service that defines the core values of the company. Under the helm of Ms. Marchionni, the brand continues to elevate its positioning through impactful initiatives including innovative lifestyle campaigns, digital and print advertising in major media outlets, new catalog formats for easier shopping, and customer friendly updates to the online site.

Lands’ End’s Pink Thread Project Launches to Help Raise Funds for Breast Cancer Research Foundation

From Now Through October 31, 2015, Lands’ End Is Donating 75% Of The Fee For Every Pink Thread Monogram And Embroidery Application to the Breast Cancer Research Foundation® (BCRF), With A Minimum Total Donation From Lands’ End to BCRF of $50,000.

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation (BCRF), to further support the organization’s mission to end breast cancer by advancing the world’s most promising research.

Lands' End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization's mission to end breast cancer by advancing the world's most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands' End item that can be monogrammed or embroidered, Lands' End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at (PRNewsFoto/Lands' End, Inc.)

Lands’ End is launching the Pink Thread Project, a campaign created to help raise awareness and funding for the Breast Cancer Research Foundation, to further support the organization’s mission to end breast cancer by advancing the world’s most promising research. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered, Lands’ End will donate $4.50 of the $6.00 fee. Supporters can take part in the Pink Thread Project by ordering online at (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project raises funds for breast cancer research by adding any monogram or embroidery icon using pink thread to Lands’ End apparel, accessories or home goods. By simply ordering and applying a personalized monogram or icon using a shade of pink thread to any Lands’ End item that can be monogrammed or embroidered – from totes and towels to cardigans and shirts – $4.50 of the $6.00 fee for every Pink Thread monogram and embroidery application will be donated to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at through October 31, 2015.

“There’s a common thread when it comes to breast cancer. Sadly, it affects each of us through family, friends and colleagues. The Pink Thread Project allows us to show support while also helping to raise funds for the Breast Cancer Research Foundation,” said Federica Marchionni, CEO, Lands’ End. “A little pink truly does a lot of good.”

In addition to showing support through pink personalized monograms, Lands’ End is also offering classic breast cancer icons such as the pink heart ribbon, pink sailboat, pink compass and the Breast Cancer Research Foundation logo ribbon.

We’re thrilled to partner with Lands’ End. The Pink Thread Project is a beautifully simple touch that is deeply meaningful, not only because of the pink personalization but for what it represents – a statement that you support breast cancer research. As the highest rated breast cancer organization in the nation, you can rest assured that the choice of a pink thread will directly impact the lives of millions of women and men impacted by this disease,” said Myra J. Biblowit, President & CEO of BCRF.

Additional Pink Thread Project Initiatives

Throughout the month of October, other initiatives to support the Pink Thread Project include:

  • “Pink” Your Profile Pic– Lands’ End is offering Fans the chance to add a shade of pink to profile pictures on Facebook or Twitter to show support of the Pink Thread Project and Breast Cancer Research Foundation through the month of October. Visit to learn more.
  • #PinkThread Twitter Party– Join Lands’ End and the Breast Cancer Research Foundation for a Twitter Party during the Pink Promises Luncheon on October 7th. Lands’ End will be tweeting inspirational content from Breast Cancer Research Foundation spokesperson and survivor, Amy Robach. Join @landsend and @bcrfcure with the #PinkThread hashtag from 11a – 12p ET for inspirational thoughts, research, giveaways and more.
  • #PinkThread Tips and Stories – Throughout the month, Lands’ End will share #PinkThread tips and stories from survivors, supporters and the Breast Cancer Research Foundation on Twitter and Instagram (@LandsEnd) as well as Facebook.
  • In Stores – Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the Breast Cancer Research Foundation through October 31.
  • Lands’ End Outfitters – Lands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread campaign with 5 percent of the retail purchase price benefitting BCRF.

Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. BCRF has raised $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. Since 1993, BCRF funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award over $48.5 million to support more than 235 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, and has been awarded Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit:

Lands’ End, Inc. is a a classic American lifestyle brand with a passion for quality, legendary service and real value; and a leading multi-channel retailer of clothing, accessories, footwear and home products. They offer products through catalogs, online at and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores.

Lands’ End Launches New Fall Campaign To Capture Brand Spirit

Campaign Elements Include Beautiful Imagery, New Catalogs, Website Updates and Depth of Advertising Placements

Lands’ End Is Undertaking An Exciting Elevation Of Its Brand Positioning To Move Forward And Continue Being A Best-In-Class Retailer.

For more than 50 years, Lands’ End has been dedicated to providing its customers legendary quality, value and beyond-the-call-of-duty customer service and it has done so admirably. But no company can rest on their laurels, however well-deserved, and attempt to survive in what has become an ever-increasingly difficult (but seemingly “normal”) retail environment. As such, Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign aimed at the company’s loyal customers, as well as initiatives inviting new, prospective customers to extend the Lands’ End family. The best weapon in its arsenal is that the classics never, ever goes out of style, and Land’s End has an enviable collection of classic styles that continues to resonate with consumers across the spectrum. 

A Closer Look at the Land

A Closer Look at the Land

The company will kick off the new strategy with the introduction of different initiatives including new lifestyle campaigns Quality.Time and A Closer Look at the Land. Both are visually impactful and feature a strong sense of Lands’ End’s heritage and DNA. Each will be featured online and in catalog format. Overall, the new creative direction presents a stronger point of view that reflects the company’s values with a proud nod to a deep-rooted American heritage, all while pointing ahead to the future.

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

Land's End (new) Quality. Time Campaign

Land’s End (new) Quality. Time. Campaign

  • The Quality.Time campaign is focused on the loyal, long-term customer and celebrates multi-generational families with a strong sense of community and heartfelt connections. Leveraging the current strength of the Lands’ End brand, it showcases great classics, apparel and accessories for the entire family.

    A Closer Look at the Land, Land's end new Fall Campaign

    A Closer Look at the Land, Land’s end new Fall Campaign

  • A Closer Look at the Land provides a new view of Lands’ End with a journey to explore the true identity of the company’s core values through nature’s beauty. The campaign features additional styles to appeal to a wider audience shown through beautiful, rich imagery that embraces nature’s finest moments.

In addition to a new look and feel for campaign imagery, the company is rolling out new initiatives to best tell the brand story:

  • The brand campaign will appear in major publishers including Condé Nast, Hearst, Bloomberg, The New York Times, The Wall Street Journal and Time Inc.

  • In addition, these efforts are complemented with online digital advertising and featured on news and lifestyle properties.

    The new opening page

    The new opening page

  • will experience a refresh to better serve all customers with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.

    The cover of the "A Closer Look at the Land" Land's End  Catalog

    The cover of the “A Closer Look at the Land” Land’s End Catalog

    The cover of the new "Quality. Time." Land's End Catalog

    The cover of the new “Quality. Time.” Land’s End Catalog

  • For the fall apparel launch, customers will start to receive Lands’ End catalogs with a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.

This is an exciting time at Lands’ End as we elevate our brand story,” said Federica Marchionni, CEO of Lands’ End. “When I joined Lands’ End I knew I had discovered ‘the best kept secret’ and I want to continue to build upon the brand’s strong heritage and innovative spirit. Lands’ End is a brand that inspires and relates to today’s customers every day, everywhere.”



Global Fashion Executive Brings Proven Experience as Visionary Brand-Builder and Broad Leadership Skillset to Drive Growth for Iconic American Brand

Lands’ End, Inc. announced that its Board of Directors has named Federica Marchionni as Chief Executive Officer. Ms. Marchionni comes to Lands’ End from her role as President of Dolce&Gabbana USA Inc. and has succeeded Edgar Huber, who resigned from the Company. Ms. Marchionni will assume the CEO position at Lands’ End and join the Company’s Board of Directors on February 17, 2015, following the completion of her professional commitments to Dolce&Gabbana.

Under Ms. Marchionni’s leadership as President starting in 2011, Dolce&Gabbana USA’s revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas. While growing the existing business, Ms. Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online. Prior to that, over the course of a career as a global group director at Dolce&Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries. Ms. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company’s worldwide sales. Earlier in her career, Ms. Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson. She graduated summa cum laude from La Sapienza University of Rome with a Master’s Degree in Business Administration.

In announcing the appointment, Josephine Linden, Chairman of the Board of Lands’ End, said, “We are delighted that Federica Marchionni is joining Lands’ End. She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. She also fully embraces the principles of quality, value and service on which Gary Comer founded Lands’ End in 1963. We are confident she will build upon the Company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.

Mrs. Linden continued: “On behalf of the entire Board and Lands’ End organization, we truly appreciate Edgar Huber’s steady leadership prior to and during the spin-off from Sears Holdings Corporation. With annual sales in excess of $1.5 billion, roots more than 50 years deep and a great team behind it, Lands’ End is ready for a new leader to accelerate the realization of the full potential of the brand and drive profitable growth.”

With the successful completion of the spin-off of Lands’ End from Sears Holdings Corporation,” Mr. Huber said, “I have accomplished what I came to achieve at Lands’ End and I look forward to the Company’s success in the future.”

I have long admired Lands’ End’s powerful platform and I am excited to lead this iconic company. I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging Lands’ End’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand’s core values and customer base,” Ms. Marchionni said. “ I join the Lands’ End family with the clear goal of moving the Company forward by working with the Board to identify and pursue growth in key areas, collaborating with and inspiring our people to find new ways to delight customers, and delivering improved financial performance for our shareholders. I cannot wait to get started to take advantage of the significant opportunities ahead.”