Hong Kong Tourism Board and National Geographic Launch Great Outdoors Campaign

Hong Kong’s greatest secret revealed through the lenses of National Geographic photographers

The Hong Kong Tourism Board (HKTB) announced today it has partnered with National Geographic, the world’s destination for science, exploration, and adventure, to promote Hong Kong’s 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.

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Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.” (Photo: Business Wire)

Hong Kong’s storied history, award-winning food and libations, vibrant arts and culture scene, and stunning great outdoors has made it widely-known as one of the most exhilarating destinations in the world. Its mesmerizing contrasts of east and west, modern and ancient, and urban and natural leaves its visitors endless choices when planning a trip to Asia’s World City.

This innovative partnership celebrates one of Hong Kong’s greatest secrets: its stunning natural beauty. Three-quarters of Hong Kong’s landmass is actually countryside, and the vast network of hiking trails is easily accessible from any corner of the city. The Great Outdoors campaign showcases imagery of city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes presenting Hong Kong as a jaw-dropping, breathtaking visual dichotomy.

We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, Executive Director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.

One Place, Two Perspectives” is presented by an incredibly talented team, including:

French photographer Matthieu Paley, one of the Nat Geo contributing photographers, whose assignments have taken him to far-flung corners of the globe. Paley has lived in Hong Kong for nine years and is intimately acquainted with the city’s natural landscapes. In coordination with the campaign, Paley captured Hong Kong UNESCO Global Geopark’s majestic volcanic rock columns on land as well as the park’s mesmerizing aqua waters. https://youtu.be/eQ7C19pJ3-A

National Geographic award-winning photographer and Hongkonger Tugo Cheng, whose background in architecture gives his work a unique aesthetic, delivers an inside scoop on the beauty of Hong Kong’s natural landscape. Through his camera, Cheng takes visitors to the historical Sam A Village to explore the indigenous culture, and then to the exotic plants and wildlife that thrive in Plover Cove Country Park. https://youtu.be/MZq8NScpPTs

Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, leads the Nat Geo team into Tai Mo Shan Country Park — and the city’s tallest mountain at more than 2,000 feet (900 meters) above sea level. Chow and her godmother, who runs a popular kiosk in the park, share their insights on hiking and trail-running along Tai Mo Shan, as well as their love for the magnificent sunset views of the highest peak in Hong Kong.

As a community of bold explorers with an insatiable curiosity, there’s nothing we like more than showing people new perspectives on the world around them,” says Con Apostolopoulos, Senior Vice President, National Geographic Partners, Asia Pacific & the Middle East. “Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers.

The National Geographic and Great Outdoors Hong Kong campaign will shine the spotlight on the green treasures of Asia’s World City, beyond the city’s familiar bustling skyscrapers and developments. For more information about Great Outdoors Hong Kong, please visit http://www.discoverhongkong.com/eng/see-do/great-outdoors/index.jsp

The Guide to Hiking & Cycling in Hong Kong is available at HKTB visitor centers throughout Hong Kong. An e-version is also available for download at http://www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors

Visit www.discoverhongkong.com for more information; follow the Hong Kong Tourism Board on Twitter at @HongKongTourism for the latest Hong Kong news.

“No Spectators: The Art of Burning Man” Opens March 30 at Smithsonian American Art Museum’s Renwick Gallery

Exhibition Brings Large-Scale Installations From Famed Desert Gathering to Washington

Cutting-edge artwork created at Burning Man, the annual desert gathering that is one of the most influential events in contemporary art and culture, will be exhibited in the nation’s capital for the first time this spring. “No Spectators: The Art of Burning Man” will take over the entire Renwick Gallery building, exploring the maker culture, ethos, principles and creative spirit of Burning Man. Several artists will debut new works in the exhibition. In addition to the in-gallery presentation, the Renwick exhibition will expand beyond its walls for the first time through an outdoor extension titled “No Spectators: Beyond the Renwick,” displaying sculptures throughout the surrounding neighborhood.

Michael Garlington and Natalia Bertotti, Totem of Confessions, 2015. Photo by Daniel L Hayes.

Michael Garlington and Natalia Bertotti, Totem of Confessions, 2015. Photo by Daniel L Hayes.

Burning Man is both a cultural movement and a thriving temporary city of more than 75,000 people that rises out of the dust for a single week each year in late summer in Nevada’s Black Rock Desert. During that time, enormous experimental art installations are erected, some of which are then ritually burned to the ground. The desert gathering is a uniquely American hotbed of artistic ingenuity, driving innovation through its philosophies of radical self-expression, community participation, rejection of commodification and reverence for the handmade.

The scale, the communal effort and the technical challenges inherent in creating works for the desert are part of what sets Burning Man apart from other art experiences,” said Stephanie Stebich, The Margaret and Terry Stent Director of the Smithsonian American Art Museum. “It is an amazingly creative laboratory where innovators go to play and to push the boundaries of their craft. Displaying the art of Burning Man at the Renwick is the latest example of our focus on new directions in craft and making.”

FoldHaus, Shrumen Lumen, 2016. Photo by Rene Smith.

FoldHaus, Shrumen Lumen, 2016. Photo by Rene Smith.

Nora Atkinson, the museum’s Lloyd Herman Curator of Craft, is organizing the exhibition in collaboration with the Burning Man Project, the nonprofit organization responsible for producing the annual Burning Man event in Black Rock City, for facilitating and extending the culture that has issued from Burning Man into the wider world and for cultivating its principles reflecting an immediate, non-commercial and participatory culture. The outdoor extension of the exhibition is presented in partnership with Washington, D.C.’s Golden Triangle Business Improvement District, a 43-square-foot neighborhood that stretches from the White House to Dupont Circle. The Burning Man community across the globe was instrumental in suggesting artworks for inclusion in the exhibition.

No Spectators: The Art of Burning Man” opens March 30, 2018. The Renwick is the sole venue for the exhibition, which will close in two phases. The first floor will showcase works by Candy Chang, Marco Cochrane, Duane Flatmo, Michael Garlington and Natalia Bertotti, Five Ton Crane Arts Collective, Scott Froschauer, Android Jones and Richard Wilks and will close Sept. 16, 2018. The second floor, featuring works by David Best, FoldHaus Art Collective, Aaron Taylor Kuffner, HYBYCOZO (Yelena Filipchuk and Serge Beaulieu), Christopher Schardt and Leo Villareal, will remain on view through Jan. 21, 2019. “No Spectators: Beyond the Renwick,” will be presented in the surrounding neighborhood through December 2018. Continue reading

Carhartt’s Fall Campaign Celebrates Those Who Embrace Hardworking Lifestyles During The Toughest Conditions

Workwear brand’s latest campaign honors the resilience of the men and women who rely on Carhartt’s Full Swing®, Rugged Flex®, and Storm Defender® technologies built to take on any weathercarhartt-1510011936286-null-HR

Carhartt, America’s premium workwear brand since 1889, has launched its 2017 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations. The campaign’s focal point is a commercial that places emphasis on pursuing a hardworking lifestyle, regardless of the weather. (https://www.youtube.com/watch?v=SPBw-Tb9cXo)

Carhartt Logo

Carhartt Logo

Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.

Carhartt_s fall campaign honors those who know what it takes to get the job done.

Carhartt’s fall campaign honors those who know what it takes to get the job done.

This campaign celebrates the Carhartt men and women who lead hardworking lifestyles while embracing nature’s most difficult, uncertain conditions,” said Tony Ambroza, chief brand officer at Carhartt. “Our consumers expect durable, functional clothing equipped with Carhartt performance solutions like Full Swing® and Rugged Flex® to improve range of motion on the job site, along with Storm Defender® to stand up to the worst weather winter has to offer. Just as our brand has done for more than 128 years, Carhartt will continue to create rugged products to meet the needs of hardworking people.”

Carhartt_s fall campaign celebrates hardworking people who live a Carhartt Way of Life. 2

Carhartt’s fall campaign celebrates hardworking people who live a Carhartt Way of Life.

Evidence of Carhartt’s continued commitment to providing consumers with premium workwear products dates back more than a century. Perhaps the brand’s most iconic style, the Carhartt Chore Coat is an example of the company’s legacy of creating durable, lasting apparel. Continue reading

When You Wish Upon A Star, Saks Fifth Avenue And Disney Celebrate The Season With Once Upon A Holiday

On Monday, Nov. 20, Saks Fifth Avenue, collaborating for the first time on a holiday experience with Disney, will debut its iconic New York holiday windows and 10-story-tall theatrical light show in true fairytale fashion, in celebration of the 80th anniversary of Disney’s Snow White and the Seven Dwarfs. Sofia Carson, the multi-talented actress, star of Disney’s “Descendants“, and Hollywood Records/Republic recording artist, will perform live at the unveiling event accompanied by a 40-person choir and appearances by Snow White, Snow Prince, and the seven dwarfs.

The fantastical new show, entitled Once Upon a Holiday, will include the unveiling of 14 animated holiday window displays, presented by Mastercard, marking the first time Saks will animate all of the windows along Fifth Avenue in its 94-year history.

Saks Fifth Avenue Alberta-Ferretti Snow White Sketch

Alberta Ferretti one-of-a-kind fairytale gown sketch for Saks Fifth Avenue.

In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it’s what we call the New Luxury. This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere,” said Marc Metrick, President, Saks Fifth Avenue.

Highlights of the multi-faceted program include:

SAKS NEW YORK HOLIDAY WINDOWS

The 14 Fifth Avenue windows will each depict a different scene from Snow White and the Seven Dwarfs, beautifully translating the iconic story into real-life delights. Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs “heigh-ho!”-ing home from a day’s work in the diamond caves, and the Wicked Queen‘s mischievous trickery with the infamous red apple. Also new to the windows this year is aSaks_Fifth_Avenue_Logo 3D layering technique which incorporates original artwork from the film into the backdrops for each display.

In Saks New York’s 49th Street and 50th Street windows, four legendary designers—Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa—have created one-of-a-kind fairytale gowns for a 21st century Snow White. The luxury dresses will be set against a fantasy forest backdrop.

The New York window unveilings will be live-streamed via Saks.com, at 6:45 p.m. ET, for audiences around the world to enjoy. The window animation and light show will continue throughout the holiday season until Jan. 2, 2018. Continue reading

Kiehl’s Since 1851 Embarks On 8th Annual LifeRide For amfAR

Motorcycle Riding Influencers Ride Through the Midwest to Raise Awareness and Funds to Help Find a Cure for AIDS

Kiehl’s Limited Edition Ultimate Strength Hand Salve benefits amfAR, The Foundation for AIDS Research. 100% of purchase price from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty stores nationwide.

Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the eighth annual Kiehl’s LifeRide for amfAR.

Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the eighth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. This year the multi-city charity ride takes place over 8 days, from July 31-Aug. 7, 2017, beginning in Minneapolis and ending in Nashville.

KiehlsLimitedEditionUSHSforamfAR

Kiehl’s Since 1851 Limited Edition Ultimate Strength Hand Salve

Rallying with the public at nine store stops along the route, Kiehl’s will donate a total of $100,000 over the course of the ride. At each stop, the public can meet the riders, social media influencers, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 11,500 miles since 2010 and raised more than $1.7 million, funding nine cure-related research projects.

Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s riders:

  • Ian Bohen, actor, Teen Wolf
  • JR Bourne, actor, Somewhere Between
  • Anthony Carrino, co-host, Kitchen Cousins
  • Gilles Marini, actor, Switched at Birth
  • Grant Reynolds, host/producer, What Could Possibly Go Wrong?
  • Luke Wessman, tattoo artist, Miami/NY Ink
  • Tyler Posey, actor, Teen Wolf

Key partners for the ride include Cadillac, Delta Air Lines, and Hedon helmets.

JOIN THE RIDE!

Kiehl’s and amfAR invite all to be a part of the ride: Press and public are welcome at the following stops:

MONDAY, JULY 31—MINNEAPOLIS

  • Kiehl’s Since 1851, Mall of America, 8100 24th Ave., Bloomington, MN, 11 AM-12 PM
  • Kiehl’s at Macy’s, Ridgedale Center, 12411 Wayzata Blvd., Minnetonka, MN, 12:30-1:30 PM

WEDNESDAY, AUG. 2—CHICAGOLAND

  • Kiehl’s at Von Maur, Yorktown Center, 145 Yorktown Shopping Center, Lombard, IL, 1:30-2:30 PM
  • Kiehl’s at Bloomingdale’s, 900 North Michigan Ave., Chicago, IL, 4:30-5:30 PM

THURSDAY, AUG. 3—CHICAGOLAND

  • Kiehl’s Since 1851, The Shops at North Bridge, 520 N. Michigan Ave., Chicago, IL, 11 AM-12 PM

FRIDAY, AUG. 4—INDIANAPOLIS

  • Kiehl’s Since 1851, The Fashion Mall at Keystone, 8702 Keystone Crossing, Indianapolis, IN, 12-1 PM

SATURDAY, AUG. 5—LEXINGTON

  • Kiehl’s at Dillard’s, Fayette Mall, 3625 Nicholasville Rd., Lexington, KY, 11:30 AM-12:30 PM

MONDAY, AUG. 7—NASHVILLE

  • Kiehl’s at Dillard’s, CoolSprings Galleria, 1796 Galleria Blvd., Franklin, TN, 11AM-12PM

LIFERIDE FINALE!

  • Kiehl’s Since 1851, The Mall at Green Hills, 2126 Abbott Martin Road, Nashville, TN, 12:30-1:30 PM

In celebration, every customer attending one of the events at the Kiehl’s retail stores will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Continue reading

Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

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Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

CuriosityStream™ Launches Print Ad Campaign That Positions The New SVOD Service As “the Antidote To ‘Reality’ TV”

TV Commercials To Increase Brand Awareness Will Air Concurrently On Networks Including Fox News, CNN and Bloomberg

The Independently-Owned, Ad-Free SVOD Service Created By The Discovery Channel Founder Now Offers Over 1,500 Titles In History, Science, Nature, And Technology

All Titles Are Available For Instant Access By Subscribers With Annual And Monthly Subscription Plans Available for SD, HD, and 4K Streamingcuriositystream

John Hendricks, the Founder of CuriosityStream and the Founder and Former Chairman of Discovery Communications, announced today that CuriosityStream, which is currently available in 196 countries worldwide, is launching its first print ad campaign with a theme of positioning the SVOD service as “the antidote to ‘reality’ TV.curiositystream-logo-1

During the week of February 6, 2017, the print campaign will launch in the New York Times, Wall Street Journal and other major newspapers. Concurrent with the print campaign, CuriosityStream has begun to test television commercials designed to increase brand awareness. With commercials currently being tested on networks such as CNN, Fox News, and Bloomberg, the TV campaign has been created around the theme “Long Live the Curious.”

john-hendricks_headshot

John Hendricks

Hendricks stated, “The economic realities of ad-supported linear television have understandably driven most cable networks toward ‘reality’ TV programming which appeals to the large audiences for amusement content. As a result, the curious 25% of television viewers have witnessed a dramatic loss of choice in high-quality programs in science, history, nature, and technology. CuriosityStream is now available worldwide with a mission to satisfy the demand of audiences who are eager to learn about the mysteries of civilization, recent advances in science, fascinating breakthroughs in technology, in-depth explorations of current events, and the wonders of nature.” Continue reading