Carhartt’s Fall Campaign Celebrates Those Who Embrace Hardworking Lifestyles During The Toughest Conditions

Workwear brand’s latest campaign honors the resilience of the men and women who rely on Carhartt’s Full Swing®, Rugged Flex®, and Storm Defender® technologies built to take on any weathercarhartt-1510011936286-null-HR

Carhartt, America’s premium workwear brand since 1889, has launched its 2017 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations. The campaign’s focal point is a commercial that places emphasis on pursuing a hardworking lifestyle, regardless of the weather. (https://www.youtube.com/watch?v=SPBw-Tb9cXo)

Carhartt Logo

Carhartt Logo

Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.

Carhartt_s fall campaign honors those who know what it takes to get the job done.

Carhartt’s fall campaign honors those who know what it takes to get the job done.

This campaign celebrates the Carhartt men and women who lead hardworking lifestyles while embracing nature’s most difficult, uncertain conditions,” said Tony Ambroza, chief brand officer at Carhartt. “Our consumers expect durable, functional clothing equipped with Carhartt performance solutions like Full Swing® and Rugged Flex® to improve range of motion on the job site, along with Storm Defender® to stand up to the worst weather winter has to offer. Just as our brand has done for more than 128 years, Carhartt will continue to create rugged products to meet the needs of hardworking people.”

Carhartt_s fall campaign celebrates hardworking people who live a Carhartt Way of Life. 2

Carhartt’s fall campaign celebrates hardworking people who live a Carhartt Way of Life.

Evidence of Carhartt’s continued commitment to providing consumers with premium workwear products dates back more than a century. Perhaps the brand’s most iconic style, the Carhartt Chore Coat is an example of the company’s legacy of creating durable, lasting apparel. Continue reading

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When You Wish Upon A Star, Saks Fifth Avenue And Disney Celebrate The Season With Once Upon A Holiday

On Monday, Nov. 20, Saks Fifth Avenue, collaborating for the first time on a holiday experience with Disney, will debut its iconic New York holiday windows and 10-story-tall theatrical light show in true fairytale fashion, in celebration of the 80th anniversary of Disney’s Snow White and the Seven Dwarfs. Sofia Carson, the multi-talented actress, star of Disney’s “Descendants“, and Hollywood Records/Republic recording artist, will perform live at the unveiling event accompanied by a 40-person choir and appearances by Snow White, Snow Prince, and the seven dwarfs.

The fantastical new show, entitled Once Upon a Holiday, will include the unveiling of 14 animated holiday window displays, presented by Mastercard, marking the first time Saks will animate all of the windows along Fifth Avenue in its 94-year history.

Saks Fifth Avenue Alberta-Ferretti Snow White Sketch

Alberta Ferretti one-of-a-kind fairytale gown sketch for Saks Fifth Avenue.

In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it’s what we call the New Luxury. This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere,” said Marc Metrick, President, Saks Fifth Avenue.

Highlights of the multi-faceted program include:

SAKS NEW YORK HOLIDAY WINDOWS

The 14 Fifth Avenue windows will each depict a different scene from Snow White and the Seven Dwarfs, beautifully translating the iconic story into real-life delights. Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs “heigh-ho!”-ing home from a day’s work in the diamond caves, and the Wicked Queen‘s mischievous trickery with the infamous red apple. Also new to the windows this year is aSaks_Fifth_Avenue_Logo 3D layering technique which incorporates original artwork from the film into the backdrops for each display.

In Saks New York’s 49th Street and 50th Street windows, four legendary designers—Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa—have created one-of-a-kind fairytale gowns for a 21st century Snow White. The luxury dresses will be set against a fantasy forest backdrop.

The New York window unveilings will be live-streamed via Saks.com, at 6:45 p.m. ET, for audiences around the world to enjoy. The window animation and light show will continue throughout the holiday season until Jan. 2, 2018. Continue reading

Kiehl’s Since 1851 Embarks On 8th Annual LifeRide For amfAR

Motorcycle Riding Influencers Ride Through the Midwest to Raise Awareness and Funds to Help Find a Cure for AIDS

Kiehl’s Limited Edition Ultimate Strength Hand Salve benefits amfAR, The Foundation for AIDS Research. 100% of purchase price from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty stores nationwide.

Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the eighth annual Kiehl’s LifeRide for amfAR.

Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the eighth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. This year the multi-city charity ride takes place over 8 days, from July 31-Aug. 7, 2017, beginning in Minneapolis and ending in Nashville.

KiehlsLimitedEditionUSHSforamfAR

Kiehl’s Since 1851 Limited Edition Ultimate Strength Hand Salve

Rallying with the public at nine store stops along the route, Kiehl’s will donate a total of $100,000 over the course of the ride. At each stop, the public can meet the riders, social media influencers, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 11,500 miles since 2010 and raised more than $1.7 million, funding nine cure-related research projects.

Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s riders:

  • Ian Bohen, actor, Teen Wolf
  • JR Bourne, actor, Somewhere Between
  • Anthony Carrino, co-host, Kitchen Cousins
  • Gilles Marini, actor, Switched at Birth
  • Grant Reynolds, host/producer, What Could Possibly Go Wrong?
  • Luke Wessman, tattoo artist, Miami/NY Ink
  • Tyler Posey, actor, Teen Wolf

Key partners for the ride include Cadillac, Delta Air Lines, and Hedon helmets.

JOIN THE RIDE!

Kiehl’s and amfAR invite all to be a part of the ride: Press and public are welcome at the following stops:

MONDAY, JULY 31—MINNEAPOLIS

  • Kiehl’s Since 1851, Mall of America, 8100 24th Ave., Bloomington, MN, 11 AM-12 PM
  • Kiehl’s at Macy’s, Ridgedale Center, 12411 Wayzata Blvd., Minnetonka, MN, 12:30-1:30 PM

WEDNESDAY, AUG. 2—CHICAGOLAND

  • Kiehl’s at Von Maur, Yorktown Center, 145 Yorktown Shopping Center, Lombard, IL, 1:30-2:30 PM
  • Kiehl’s at Bloomingdale’s, 900 North Michigan Ave., Chicago, IL, 4:30-5:30 PM

THURSDAY, AUG. 3—CHICAGOLAND

  • Kiehl’s Since 1851, The Shops at North Bridge, 520 N. Michigan Ave., Chicago, IL, 11 AM-12 PM

FRIDAY, AUG. 4—INDIANAPOLIS

  • Kiehl’s Since 1851, The Fashion Mall at Keystone, 8702 Keystone Crossing, Indianapolis, IN, 12-1 PM

SATURDAY, AUG. 5—LEXINGTON

  • Kiehl’s at Dillard’s, Fayette Mall, 3625 Nicholasville Rd., Lexington, KY, 11:30 AM-12:30 PM

MONDAY, AUG. 7—NASHVILLE

  • Kiehl’s at Dillard’s, CoolSprings Galleria, 1796 Galleria Blvd., Franklin, TN, 11AM-12PM

LIFERIDE FINALE!

  • Kiehl’s Since 1851, The Mall at Green Hills, 2126 Abbott Martin Road, Nashville, TN, 12:30-1:30 PM

In celebration, every customer attending one of the events at the Kiehl’s retail stores will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Continue reading

Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

abercrombie-fitch-new-store-concept

Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

CuriosityStream™ Launches Print Ad Campaign That Positions The New SVOD Service As “the Antidote To ‘Reality’ TV”

TV Commercials To Increase Brand Awareness Will Air Concurrently On Networks Including Fox News, CNN and Bloomberg

The Independently-Owned, Ad-Free SVOD Service Created By The Discovery Channel Founder Now Offers Over 1,500 Titles In History, Science, Nature, And Technology

All Titles Are Available For Instant Access By Subscribers With Annual And Monthly Subscription Plans Available for SD, HD, and 4K Streamingcuriositystream

John Hendricks, the Founder of CuriosityStream and the Founder and Former Chairman of Discovery Communications, announced today that CuriosityStream, which is currently available in 196 countries worldwide, is launching its first print ad campaign with a theme of positioning the SVOD service as “the antidote to ‘reality’ TV.curiositystream-logo-1

During the week of February 6, 2017, the print campaign will launch in the New York Times, Wall Street Journal and other major newspapers. Concurrent with the print campaign, CuriosityStream has begun to test television commercials designed to increase brand awareness. With commercials currently being tested on networks such as CNN, Fox News, and Bloomberg, the TV campaign has been created around the theme “Long Live the Curious.”

john-hendricks_headshot

John Hendricks

Hendricks stated, “The economic realities of ad-supported linear television have understandably driven most cable networks toward ‘reality’ TV programming which appeals to the large audiences for amusement content. As a result, the curious 25% of television viewers have witnessed a dramatic loss of choice in high-quality programs in science, history, nature, and technology. CuriosityStream is now available worldwide with a mission to satisfy the demand of audiences who are eager to learn about the mysteries of civilization, recent advances in science, fascinating breakthroughs in technology, in-depth explorations of current events, and the wonders of nature.” Continue reading

Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

Gap Pays Homage To The Past And Celebrates Emerging Talent With Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell

Gap announces the launch of a limited-edition collection – the ’90’s Archive Re-Issue – for men and women featuring iconic styles from the ’90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

The design team came up with the idea for the collection after multiple visits to gapGap’s on-site archives studio in New York where the company houses key fashions from all of the brands spanning the course of the company’s 46-year history. After pouring through racks and racks of some of the brand’s most beloved styles, the team realized that so many key ’90’s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.

To launch the collection, Gap collaborated with director Kevin Calero to create Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ’90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap‘ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ’90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love‘ by Color me Badd, ‘Generation Gap‘ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

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Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

This reissue is a true homage to some of their customers’ favorite ’90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.

We were determined to replicate the same color and washes of the original denim pieces from the ’90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right,” said Natalie Nelson, Wash Manager of Gap’s denim design. Continue reading

American Eagle Outfitters Launches Third (and Last) Installment of #WeAllCan Campaign And Video Series For Spring 2017

New Cast of Young Talent Inspires Others to Proclaim, “You Can Too,” Unveils CANdid Content Seriesamerican-eagle-outfitters-other-wallpaper-1959828899

American Eagle Outfitters announced today that its latest installment of the acclaimed #WeAllCan campaign will feature a new cast of Millennials and Gen Zers sharing their personal messages of empowerment through imagery and video. Two seasons strong, #WeAllCan continues to give Young America a platform to express themselves, share with the world what they “can do,” and inspire with “You Can Too” through a powerful new video content series that encourages engagement and storytelling. The Spring campaign marks the most diverse cast to date, incorporating a mix of recognized and emerging talent, spanning the worlds of entertainment, technology, action sports and photography, including: Cameron Dallas, Jacob Whitesides, Justice Smith, Alexandra Shipp, Zella Day, Staz Lindes, Callie Reiff, Kai Morton, Fernanda Ly, Ben Nordberg, and Tyler Mitchell.

cameron-dallas-in-american-eagle-outfitters-spring-2017-weallcan-campaign

Cameron Dallas in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

CANdid, a content series of emerging influencers and Young America sharing their uniqueness and personal stories, kicks off with the campaign video followed by a deeper look into emerging campaign talent’s lives, such as programmer, Kai Morton, blogger and DJ, Callie Reiff, photographer and videographer, Tyler Mitchell and skateboarder, Ben Nordberg. They created short films about their individual paths and speak directly to viewers, personally inviting them to join the campaign and feel empowered to tell their own story. CANdid will live on ae.com and encourages submissions from customers who will have the chance to be featured on the site.

We are proud of how #WeAllCan has influenced Young America and the range of talent in our Spring campaign further establishes American Eagle Outfitters’

staz-lindes-in-american-eagle-outfitters-spring-2017-weallcan-campaign

Staz Lindes in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

dedication to celebrating individualism and self expression,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “The addition of the CANdid series allows us to give our customers a deeper connection to the campaign as well as a larger platform to share their creativity and personal achievements with others.”

The campaign talent brings the Spring ’17 collection to life, featuring rocker tees, shoulder-baring tops and matching sets for women, while the men’s line showcases retro varsity jackets, novelty button downs, street wear and active wear. Both collections are rooted around denim for every occasion, including embellished, vintage and 90’s-inspired styles.

Customers will have the chance to catch campaign talent in CANdid moments at select stores this Spring. Visit www.ae.com to view the entire American Eagle Outfitters Spring 2017 Collection and learn more about the #WeAllCan campaign, including instructions on how to submit your CANdids.