Abercrombie & Fitch Unveils New Store Concept

Designed For An Exceptional And Personal Customer Experience

Remember when Abercrombie & Fitch was a nightmare shopping experience with that dark cave atmosphere and enough overpowering perfume odor (not smell) to kill an asthma patient? Well, that’s on its way out and a new dawn is coming over the horizon.

Abercrombie & Fitch announced that for the first time in more than 15 years, it will unveil a new store concept. The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital. Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

abercrombie-fitch-new-store-concept

Abercrombie & Fitch Unveils First New Store Concept in Over Fifteen Years

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.image560246x

It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. Continue reading

CuriosityStream™ Launches Print Ad Campaign That Positions The New SVOD Service As “the Antidote To ‘Reality’ TV”

TV Commercials To Increase Brand Awareness Will Air Concurrently On Networks Including Fox News, CNN and Bloomberg

The Independently-Owned, Ad-Free SVOD Service Created By The Discovery Channel Founder Now Offers Over 1,500 Titles In History, Science, Nature, And Technology

All Titles Are Available For Instant Access By Subscribers With Annual And Monthly Subscription Plans Available for SD, HD, and 4K Streamingcuriositystream

John Hendricks, the Founder of CuriosityStream and the Founder and Former Chairman of Discovery Communications, announced today that CuriosityStream, which is currently available in 196 countries worldwide, is launching its first print ad campaign with a theme of positioning the SVOD service as “the antidote to ‘reality’ TV.curiositystream-logo-1

During the week of February 6, 2017, the print campaign will launch in the New York Times, Wall Street Journal and other major newspapers. Concurrent with the print campaign, CuriosityStream has begun to test television commercials designed to increase brand awareness. With commercials currently being tested on networks such as CNN, Fox News, and Bloomberg, the TV campaign has been created around the theme “Long Live the Curious.”

john-hendricks_headshot

John Hendricks

Hendricks stated, “The economic realities of ad-supported linear television have understandably driven most cable networks toward ‘reality’ TV programming which appeals to the large audiences for amusement content. As a result, the curious 25% of television viewers have witnessed a dramatic loss of choice in high-quality programs in science, history, nature, and technology. CuriosityStream is now available worldwide with a mission to satisfy the demand of audiences who are eager to learn about the mysteries of civilization, recent advances in science, fascinating breakthroughs in technology, in-depth explorations of current events, and the wonders of nature.” Continue reading

Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

Gap Pays Homage To The Past And Celebrates Emerging Talent With Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell

Gap announces the launch of a limited-edition collection – the ’90’s Archive Re-Issue – for men and women featuring iconic styles from the ’90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

The design team came up with the idea for the collection after multiple visits to gapGap’s on-site archives studio in New York where the company houses key fashions from all of the brands spanning the course of the company’s 46-year history. After pouring through racks and racks of some of the brand’s most beloved styles, the team realized that so many key ’90’s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.

To launch the collection, Gap collaborated with director Kevin Calero to create Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ’90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap‘ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ’90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love‘ by Color me Badd, ‘Generation Gap‘ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

download-6

Gap Launches Limited-Edition ’90’s Archive Re-Issue Collection with ‘Generation Gap’ Film

This reissue is a true homage to some of their customers’ favorite ’90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.

We were determined to replicate the same color and washes of the original denim pieces from the ’90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right,” said Natalie Nelson, Wash Manager of Gap’s denim design. Continue reading

American Eagle Outfitters Launches Third (and Last) Installment of #WeAllCan Campaign And Video Series For Spring 2017

New Cast of Young Talent Inspires Others to Proclaim, “You Can Too,” Unveils CANdid Content Seriesamerican-eagle-outfitters-other-wallpaper-1959828899

American Eagle Outfitters announced today that its latest installment of the acclaimed #WeAllCan campaign will feature a new cast of Millennials and Gen Zers sharing their personal messages of empowerment through imagery and video. Two seasons strong, #WeAllCan continues to give Young America a platform to express themselves, share with the world what they “can do,” and inspire with “You Can Too” through a powerful new video content series that encourages engagement and storytelling. The Spring campaign marks the most diverse cast to date, incorporating a mix of recognized and emerging talent, spanning the worlds of entertainment, technology, action sports and photography, including: Cameron Dallas, Jacob Whitesides, Justice Smith, Alexandra Shipp, Zella Day, Staz Lindes, Callie Reiff, Kai Morton, Fernanda Ly, Ben Nordberg, and Tyler Mitchell.

cameron-dallas-in-american-eagle-outfitters-spring-2017-weallcan-campaign

Cameron Dallas in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

CANdid, a content series of emerging influencers and Young America sharing their uniqueness and personal stories, kicks off with the campaign video followed by a deeper look into emerging campaign talent’s lives, such as programmer, Kai Morton, blogger and DJ, Callie Reiff, photographer and videographer, Tyler Mitchell and skateboarder, Ben Nordberg. They created short films about their individual paths and speak directly to viewers, personally inviting them to join the campaign and feel empowered to tell their own story. CANdid will live on ae.com and encourages submissions from customers who will have the chance to be featured on the site.

We are proud of how #WeAllCan has influenced Young America and the range of talent in our Spring campaign further establishes American Eagle Outfitters’

staz-lindes-in-american-eagle-outfitters-spring-2017-weallcan-campaign

Staz Lindes in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

dedication to celebrating individualism and self expression,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “The addition of the CANdid series allows us to give our customers a deeper connection to the campaign as well as a larger platform to share their creativity and personal achievements with others.”

The campaign talent brings the Spring ’17 collection to life, featuring rocker tees, shoulder-baring tops and matching sets for women, while the men’s line showcases retro varsity jackets, novelty button downs, street wear and active wear. Both collections are rooted around denim for every occasion, including embellished, vintage and 90’s-inspired styles.

Customers will have the chance to catch campaign talent in CANdid moments at select stores this Spring. Visit www.ae.com to view the entire American Eagle Outfitters Spring 2017 Collection and learn more about the #WeAllCan campaign, including instructions on how to submit your CANdids.

United Polaris “Now Arriving” at Saks Fifth Avenue’s Iconic New York City Windows

New Window Display Showcases United Airlines’s New International Premium Cabin Travel Experience

United Airlines and Saks Fifth Avenue unveiled a United Polaris-themed takeover of the windows in the luxury retailer’s flagship store on Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite. The United Polaris themed windows will be on display until Jan. 22, 2017.

download-1

Exterior Facade of Saks Fifth Avenue in New York City

United will begin rolling out the United Polaris seat on its Boeing 777-300ER fleet this quarter and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits. The first of nine United Polaris lounges is now open at Chicago O’Hare International Airport, with the remaining opening this year and next.

download-8

United Polaris business class takes over the windows at Saks Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris business class experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite.

We designed these windows to give passersby the feeling that they are actually walking through the luxurious United Polaris cabin,” said Mark Briggs, executive vice president, creative, Saks Fifth Avenue. “The attention to detail throughout the installation is impressive, from the real United Polaris seats and Saks bedding to the United flight attendant uniforms and Saks’ signature fashion represented by the season’s top ready-to-wear resort looks.”

download-3

United Polaris business class takes over the windows at Saks Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris business class experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite.

Saks Fifth Avenue is part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and www.saks.com, the company’s online store. Continue reading

Greater Fort Lauderdale Convention & Visitors Bureau Launches World’s First Travel Marketing Campaign To Feature Transgender Models

Groundbreaking Multi-Audience Advertising Campaign Launching In Mainstream and LGBT Media

The Greater Fort Lauderdale Convention & Visitors Bureau will launch a new global marketing and advertising campaign on January 9th featuring three transgender models, and will become the world’s first destination to use transgender models in mainstream destination advertising. Greater Fort Lauderdale‘s campaign, which also features straight, gay and lesbian models, follows the destination’s long and storied history in LGBTQ marketing and is directed at a largely millennial and younger mind-set audience to showcase the destination’s image as an authentic, diverse and inclusive brand.Greater Fort Lauderdale Convention and Visitors Bureau Logo

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.sunny-org_hero-2

The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets such as New York TimesT Magazine, USA Today Travel Magazine, Passport, ManAboutWorld as well as on Spotify, Pandora, Hulu and in the destination’s collateral, website and e-blasts.

The campaign had an early premiere in New York City on December 31, 2016 and January 1, 2017 with a Times Square billboard video featuring Isabella Santiago, a Venezuelan model and 2014 Miss World Transgender. Viewed by millions, the video formed the backdrop to New York City’s famous New Year’s Eve ball drop. Campaign imagery was shot throughout Greater Fort Lauderdale/Broward County, capturing a “beach and beyond” showcase of some of the destination’s most popular areas, including Fort Lauderdale Beach, Hallandale Beach, Deerfield Beach and Wilton Manors.

Using Trans models in our mainstream campaign says who we are as a destination; cosmopolitan, edgy, diverse, inclusive, authentic and accepting,” said Richard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale Convention & Visitors Bureau. “We are the only destination in the world that is using Trans people in mainstream marketing initiatives. That is a huge statement in itself highlighting this destination’s commitment to diversity, inclusion and equality. We want all travelers that visit our destination to be free to be themselves, to be free to be accepted, and most of all to be safe and respected.

Greater Fort Lauderdale recently celebrated another destination first: in December, they were the first CVB to launch a 24/7 digital TV network – “Hello Sunny TV” – highlighting the destination’s growing appeal to affluent and millennial travelers. The Hello Sunny TV network will include a weekly live show planned to launch in early 2017 which will preview the upcoming week’s events and activities, as well as a dining segment and spotlight on the people and personalities behind Greater Fort Lauderdale. Hello Sunny TV and Greater Fort Lauderdale‘s new advertising campaign were developed by the CVB’s advertising agency, Starmark International.

I’m proud that we continue to be a leader in marketing innovation,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.We’ve established a popular and highly recognized destination brand presence that reflects the authentic experiences that people today, regardless of age, gender, religion or race, seek when they travel.”100 Continue reading

Wes Anderson Directs H&M’s 2016 Holiday Film, “Come Together”

H&M Hennes & Mauritz is pleased to announce the debut of their holiday short film “Come Together“, directed by Wes Anderson starring Adrien Brody. The story takes place on a train traveling through a snowy landscape where Brody plays the conductor. Watch the “Come Together” Holiday Film here or visit hm.com.

6126_onl_long_titled-00_01_47_20-still040

Academy-Award winning actor Adrian Brody in still from the H&M’s 2016 Holiday Film, “Come Together” directed by Wes Anderson.

The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones.” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

6126_onl_long_titled-00_03_41_15-still043_2

Academy-Award winning actor Adrian Brody and the cast in still from the H&M’s 2016 Holiday Film, “Come Together” directed by Wes Anderson.

In the film, lone passengers are traveling to join their loved ones for the holidays, but winter weather conspires to way-lay them.

This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.” says actor Adrien Brody.

Unknown

H&M Holiday 2016 Collection

This slideshow requires JavaScript.