Toys”R”Us® Unveils Its Collection Of Exclusive Toys For This Year’s Comic Convention In San Diego

Fans Look No Further Because Toys”R”Us Is Bringing Dozens Of Must-Have Collectibles To This Year’s Show

Toys”R”Us® announced its exclusive lineup of must-have playthings to help celebrate one of the world’s largest pop culture shows, Comic Convention in San Diego, CA. Conventioneers and online shoppers can visit Toys”R”Us at the Entertainment Earth booth (#2343) from Wednesday, July 19 to Sunday, July 23 or Toysrus.com/ComicConvention from Thursday, July 20 to Sunday, July 23 to shop the hottest items from the world’s biggest entertainment brands, including Spider-Man, WWE®, TRANSFORMERS and Power Rangers.

To help prepare for this year’s show, collectors can now view the full roster of action figures, dolls and more at the official Toys”R” Us blog, No Assembly Required.

Also, in honor of this year’s show, the company is offering customers nationwide the following special deals and discounts, in all stores nationwide and online at www.Toysrus.com from Sunday, July 16 to Saturday, July 22.

• BUY ONE GET ONE FREE ALL Star Wars The Black Series 6-inch figures*
• BUY ON GET ONE 40% OFF ALL Funko POP! figures**
• SAVE $20 WWE Heavyweight Adult Replica Title Belt (Was: $99.99; Now $79.99)
• SAVE $5 ALL $19.99 Marvel Legends 6-inch figures (Was: $19.99; Now $14.99)

All Comic Convention merchandise is available while supplies last, so fans are encouraged to make purchases early.

The following Toys“R” Us exclusives will be available at the Comic Convention and online at www.Toysrus.com/ComicConvention from Thursday, July 20 – Sunday, July 23. These items will also be available at Toys“R” Us stores nationwide later this year.

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars fans will love this exclusive 6-inch Commander Gree figure from The Black Series because of its incredible features and craftsmanship. This collectible includes premium detail across multiple points of articulation that only The Black Series can offer.

TRANSFORMERS Masterpiece Optimus Prime (MP10) from Hasbro

This TRANSFORMERS Masterpiece Optimus Prime collectible figure will definitely be a favorite among TRANSFORMERS enthusiasts at this year’s show. The figure is an MP10 variant and the perfect Masterpiece figure for any fan to start their collection! The figure features a unique color variant inspired by the original TRANSFORMERS: GENERATION 1 animated series. Featuring a high level of detail and intricate articulation with poseable fingers, the figure stands at 9.5 inches when in robot mode and converts between robot and truck modes in 24 steps. The Masterpiece Optimus Prime comes with numerous classic Optimus Prime accessories including the Spike Witwicky figure, Orange Energy Axe, Matrix of Leadership, Ion Blaster Rifle and Roller Unit. The Matrix of Leadership accessory is comprised of mostly die cast metal and a blue, gem-like center which can be carried in the figure’s chest. Fans can fold the Ion blaster Rifle in half and store it in the figure’s back. The Masterpiece Optimus Prime figure also comes with a trailer that converts into a battle station and a repair bay. Rubber tires are also included.

Marvel Legends A-Force Heroines 6-Pack from Hasbro

Marvel Minimates Spider-Man Homecoming Spider-Man vs. Adrian Toomes Exclusive 2-Pack from Diamond Select Toys™

Expand your collection of iconic heroines in the Marvel lore with this Marvel Legends A-Force Heroines pack that comes with 6 comic-inspired figures, including Marvel’s Singularity, She-Hulk, Lady Loki, Elsa Bloodstone, Monica Rambeau and Sif. Each 6-inch tall heroine figure is highly articulated and features a beautifully detailed design allowing fans to recreate their favorite comic book arcs right at home.

POP!® X-Men X-23 from Funko

POP!® X-Men X-23 from Funko

X-Men fans rejoice because X-23, the cloned daughter of Wolverine, has officially received the POP! vinyl treatment. Available exclusively at Toys“R” Us, X-23 measures 3.75-inches tall and comes packaged in a window display box – perfect for collectors and a must have at the show.

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

Conventioneers will rejoice over the Black Lion of Voltron that’s now available in premium diecast. This detailed figure is fully articulated and made from high-quality materials. When combined with the other Lions, the Black Lion transforms into the head and torso of an 8-inch scale Voltron figure. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure.

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

Voltron fans can add to their collection with this Red Lion of Voltron in premium diecast. This detailed figure is fully articulated and made from premium materials. The Red Lion transforms into the right arm of an 8-inch scale Voltron figure, perfect for collectors. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure.

Toys”R”Us® Kicks Off Its Annual In-Store And Online Fundraising Campaign Benefitting The Marine Toys For Tots Foundation

Organization’s Largest Corporate Sponsor Determined to Deliver a Toy to Every Child in Need This Holiday Season

The faint sound of jingle bells approaching can only mean one thing – Toys”R”Us® has officially launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. As the organization’s largest retail partner, customers can help spread holiday joy to some of the 15.5 million U.S. children living in poverty, and who may not find a present under the Christmas tree this year, by donating new, unwrapped toys at any Toys”R”Us or Babies”R”Us® store across the country and online at www.Toysrus.com/ToysforTots now through Wednesday, December 7. The company will also collect monetary donations in-store and online through Christmas Eve.

This holiday season and beyond, Toys”R”Us is encouraging customers to share their own #GivingIsAwesome moments – whether through donating to Toys for Tots or a heartwarming way they give back in their own communities – on social media using the dedicated hashtag, which serves as the company’s overarching theme for all of its charitable giving programs. Helping spread that #GivingIsAwesome feeling, Toys”R”Us rang in the holiday giving season this September with a massive donation to the charity – more than $1 million of the hottest Shopkins toys. The company will also donate $1 (up to $100,000) to Toys for Tots for every new Wish List created between Thursday, October 27 and Saturday, November 19.

“It is heartbreaking to know that millions of children may wake up on Christmas morning only to find an absence of gifts beneath the tree. At Toys”R”Us, we are committed to preserving the joy of the holidays – and to a child, the gift of play is simply magical,” said Amy von Walter, Chairman, Toys”R”Us Children’s Fund. “This is why our partnership with the Marine Toys for Tots Foundation has been the cornerstone of our holiday giving for more than a decade. With the help of Shaq-A-Claus, our team members and customers, we are doing all we can to ensure more kids in need experience that quintessential moment of childhood joy this holiday season.”

Shaq-A-Claus will also soon dash through the snow to make Christmas wishes come true. NBA Legend, philanthropist and entrepreneur Shaquille O’Neal is re-enlisting as his holly jolly alter-ego to encourage shoppers to donate to the charity. Also making a comeback is The Great Big Shaq-A-Claus Wish List – items purchased from this list will be sent directly to Toys for Tots, helping deliver the magic of a toy to kids in need across the country.

“One act of kindness can be an inspiration to a kid – it was for me when I received the gift of a basketball on Christmas morning,” said Shaquille O’Neal. “That’s why I’m once again suiting up as Shaq-A-Claus and calling on my little elves across the country to help me and Toys”R”Us deliver the awesome magic of a toy to kids in need this Christmas by donating to Toys for Tots.”

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys”R”Us has raised nearly $50 million and collected more than 4 million toys since the partnership began in 2004. The Shaq-A-Claus program is also supported by the Toys”R”Us Children’s Fund.

“For 13 years, Toys”R”Us has been essential to helping Toys for Tots deliver holiday happiness to the millions of U.S. children living in poverty,” said LtGen Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “With their generous spirit and dedication to giving, we are confident that millions of children that might have gone without will find a present under the Christmas tree this year.”

The philanthropic mission of Toys”R”Us, Inc. and the Toys”R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys”R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys”R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

THE GREAT BIG TOYS“R”US BOOK OF AWESOME Arrives In Homes This Week, Featuring An All-New Interactive Experience

For the First Time Ever, Augmented Reality Brings the Year’s Hottest Toys to Life Within Kids’ Beloved Holiday Catalog

Cover of THE GREAT BIG TOYS“R”US BOOK OF AWESOME

Toys“R”Us® today announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the season’s most coveted toys through an augmented reality experience. An abbreviated catalog, which features 48 pages of kid-favorite toys, is now available online at www.Toysrus.com and will be in local newspapers on Saturday, October 31. This year’s highly-anticipated gift guide from The World’s Greatest Toy Store™ also includes thousands of dollars worth of compelling deals and coupon offers, valid Sunday, November 1 through Saturday, November 21.

“The arrival of The Great Big Toys“R”Us Book of Awesome marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” said Richard Lennox, Senior Vice President, Chief Marketing Officer, Toys“R”Us, U.S. “Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids. This catalog is the centerpiece of our holiday marketing efforts, and extends the theme of “AWWWESOME,” speaking not only to the excitement kids have when they turn the first page, but also the ways the company is helping gift-givers save with great deals and services, such as Price Match Guarantee and Free Shipping.

This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Awesome Toys Brought to Life in 3D

Through this year’s augmented reality experience, kids are able to bring toys from the interactive edition of The Great Big Toys“R”Us Book of Awesome to life within The Geoffrey Shuffle app game. In the palm of their hands, kids can examine their favorite toys by zooming in to see intricate details, spinning or walking around pages of the book for different angles or capturing photos within the game. The app encourages players to find Geoffrey as he and other kid-favorite characters hide in shuffled gift boxes. When the player finds Geoffrey in eight scenes, parents qualify to enter Geoffrey’s Awesome Christmas Sweepstakes for a chance to win exciting prizes. Available now, the game can be downloaded from the App Store® or Google Play® onto any smartphone device or tablet.

STAR WARS: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

SHOPKINS: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Additionally, if kids want to play The Geoffrey Shuffle without an interactive edition of The Great Big Toys“R”Us Book of Awesome¸ they can download the eight interactive scenes by visiting www.Toysrus.com/TheGeoffreyShuffle, or by playing the app in Virtual Reality mode. This alternate game play displays a pre-loaded seasonal backdrop for each of the eight rounds of the game and allows for pinch-to-zoom functionality to view toys in more detail.

Fisher-Price: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Toys“R”Us® Kicks Off Its Annual Holiday Fundraising Campaign To Benefit The Marine Toys For Tots Foundation

Shaquille O’Neal, Affectionately Known as Shaq-A-Claus, Enlists Customers to Support Toys for Tots and #PlayItForward

Toys“R”Us® has announced the launch of its Annual Nationwide Fundraising Campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve. As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised nearly $42 million and collected more than 4 million toys since the partnership began in 2004.

Help @ToysRUs & @SHAQ -A-Claus spread #holiday cheer to millions of kids in need. #PlayItForward

NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.

Shaq-A-Claus is back to partner with Toys“R”Us and the Marine Toys for Tots Foundation for another year to help spread holiday joy to some of the 15.5 million U.S. children living in poverty and is encouraging customers to #PlayItForward.

“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”

Shaq and Geoffrey Team Up to #PlayItForward: To help Twitter followers give the gift of play to kids in need on #GivingTuesday, the Toys“R”Us Children’s Fund will donate 1 toy to Toys for Tots, up to $125,000 worth, for every retweet of Shaquille’s #PlayItForward tweet on December 1.

#PlayItForward with Shaq-A-Claus and #GivingTuesday

Throughout the 10-week holiday giving campaign, fans and followers of Toys“R”Us on social media will enjoy exclusive content, including special messages from Shaq-A-Claus, fundraising updates and more. To motivate his own followers to #PlayItForward, Shaquille will also tweet and Instagram (@SHAQ), as well as post on Facebook at Facebook.com/Shaq.

And, Shaquille will make it even easier for Twitter followers to give the gift of play to kids in need this holiday season with a special tweet on #GivingTuesday. For every retweet of Shaquille’s #PlayItForward tweet on December 1, the Toys“R”Us Children’s Fund will donate one toy to the Marine Toys for Tots Foundation, up to $125,000 worth of toys.

#PlayItForward with Shaq-A-Claus and #GivingTuesday

Time for Toys & Time for Cheer! #PlayItForward

“We are thrilled to partner with the Marine Toys for Tots Foundation once again to provide toys to children who might otherwise go without one this holiday season,” said David Brandon, Chairman and CEO, Toys“R”Us, Inc. “We are honored to have Shaquille O’Neal back in his Santa suit, helping us #PlayItForward, and value his ongoing commitment to join us in spreading the joy of Christmas to kids in need around the country. Together, we’re enlisting the help of our team members and customers to donate more toys and dollars than ever before.”

Ready! Set! Go! Toys”R”Us® Unveils The 2015 #TRUHotToyList

The World’s Greatest Toy Store Names a Clever Little Parakeet, the Biggest Tiny Toy Boutique, a Rockin’ Return and an Intergalactic Favorite–Among Others–to Its Annual Gift List

The 2015 Toys”R”Us Holiday Hot Toy List is here! (PRNewsFoto/Toys”R”Us, Inc.)

Jingle bells are ringing in the distance, which can only mean one thing – the holiday shopping season is fast approaching. With parents and gift-givers eager to buy the best toys this season has to offer, Toys”R”Us® today revealed its highly anticipated 2015 Holiday Hot Toy List, comprised of 36 new playthings categorized by age from Baby’s First Christmas to Big Kids. Following months of carefully identifying, researching and experimenting with hundreds of toys, Toys”R”Us experts have selected items sure to be at the top of kids’ wish lists. Featuring a wide assortment of toys, games, dolls and collectibles, shoppers can see the full list at Toysrus.com/HotToys and follow the conversation on social media using #TRUHotToyList.

Toys”R”Us Logo (PRNewsFoto/Toys”R”Us, Inc.)

Toys”R”Us experts have traveled thousands of miles around the world on a mission to narrow down the ultimate list of toys kids hope to unwrap this holiday season. In addition to alleviating the guesswork of the types of gifts kids will be requesting in their letters to Santa, Toys”R”Us is making it even simpler to spot the hottest playthings. Customers can find the Hot Toy List featured prominently in stores, including the “Fabulous 15,” which will be showcased in the “Here’s What’s Hot” shop in October. Whether planning to shop in store or buy online, customers can get started at Toysrus.com/HotToys, or by browsing a vast array of playthings grouped by age, toy category, current promotions and more using the company’s online Gift Finder.

“Determining our annual Hot Toy List is a year-long selection process we take very seriously. It is our mission to identify the very best playthings, giving parents and gift-givers the inside scoop straight from the toy experts on coveted items sure to leave kids smiling on Christmas morning,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us, Inc. “We are proud that customers rely on the Toys”R”Us Holiday Hot Toy List as a trusted and valuable resource to help navigate the holiday shopping season even before kids start writing their wish lists.”

THE TOYS“R”US “FABULOUS 15”: The Cream of the Crop
Among the 36 items named to the Toys“R”Us Holiday Hot Toy List are the “Fabulous 15,” expected to be the most sought-after and anticipated items of the holiday season:

• Bright Beats Dance & Move BeatBo from Fisher-Price®

• Doc McStuffins Take Care of Me Lambie from Just Play™

• Imaginext® Ultra T-Rex from Fisher-Price®

• PAW Patrol PAW Patroller™ from Spin Master™

• Barbie® Saddle ‘N Ride Horse from Mattel®

• Little Live Pets Clever Keet from Moose Toys™

• Journey Girls® 2015 Italy Holiday Doll from Toys“R”Us®

• LEGO® Dimensions Starter Pack from Warner Brothers®

• Shopkins™ Fashion Boutique Playset from Moose Toys™

• Smart Toy Bear from Fisher-Price®

• Star Wars™ BladeBuilders Jedi Master Lightsaber from Hasbro®

• NERF® N-Strike Modulus ECS-10 Blaster from Hasbro®

• Star Wars™ R2-D2™ Interactive Robotic Droid from Thinkway Toys

• Guitar Hero® Live from Activision®

• Meccanoid G15 from Spin Master™

THE 2015 #TRUHotToyList: From Baby’s First Christmas to Big Kids, the 2015 Toys”R”Us Holiday Hot Toy List represents the top new toys of the year in each age group:

BABY’S FIRST CHRISTMAS

Bright Beats Smart Touch Play Space

Bright Beats Smart Touch Play Space from Fisher-Price®
This interactive, touch-sensitive light-up and musical play space is perfect for babies’ natural stages of progression: sitting, crawling and cruising. It comes equipped with innovative Smart Touch Technology that responds to baby’s touch. With three different modes, including piano, dance and learning, little ones will be encouraged to keep the fun lasting all day long. 4 “C” batteries required (not included). Ages 6 to 36 months.

Lil’ Ocean Explores 3-in-1 Adventure Course Box

Lil’ Ocean Explorers 3-in-1 Adventure Course from Little Tikes®

This adventure course stimulates and entertains tiny tots throughout three key developmental milestones. When sitting, babies can work on building tactile skills with features like the submarine peek-a-boo door, the marine wall and ball drop periscope. When crawling, little ones can explore the course, discovering new ways to play. Finally, when standing, they will hear sounds and phrases from their new octopus friend and will be encouraged to play ball. 2 “AA” batteries required (not included). Ages 6 months to 3 years.

13 MONTHS TO 2 YEARS

Bright Beats Dance & Move BeatBo

Bright Beats Dance & Move BeatBo from Fisher-Price® (TOYS“R”US “FABULOUS 15”)
BeatBo is the perfect interactive pal to get baby moving, dancing and singing with its amazing multicolor LED tummy and touch-points that elicit various ways to play. With three modes, this engaging character will keep little ones growing and developing, as they wiggle and sing, as well as learn about colors and their ABCs. 4 “AA” batteries required (included). Ages 9 months and up.

Go! Go! Smart Wheels Ultimate RC Speedway Box

Go! Go! Smart Wheels(®) Ultimate RC Speedway(TM) from VTech®
Ready, Set…Go! Go! Watch the littlest speed racer zip through a colorful course, packed with four action zones and nine SmartPoint(®) locations. Kids can take the wheel during playtime by building the ultimate speedway using the 13.5 feet of interchangeable tracks, a stunt ramp, elevator, movable gears, starting flags and track switches that are all triggered by the RC race car. Then, they can use the steering wheel-shaped remote control and watch as the RC car zooms around, entertaining them with a light-up driver button that activates playful music and fun sounds. 4 “AAA” batteries required (not included). Ages 1 year and up.

2 TO 4 YEARS

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser Houseboat from International Playthings, LLC
Calico Critters fans can set sail for an exciting seaside adventure with this Seaside Cruiser Houseboat. Featuring more than 50 pieces, including a boat, critters, waterslides, private island, food, drinks and more, the boat expands to 20 inches for even more space to play and bring the ocean adventures to life. No batteries required. Ages 3 years and up.

DINOTRUX Mega Chompin’Ty Rux from Mattel®

DINOTRUX Mega Chompin’Ty Rux from Mattel® Photographer:Jeff O’Brien)

Have a ferociously fun time with the half-dinosaur, half-construction vehicle character from Dinotrux, DreamWorks‘ brand-new animated children’s series on Netflix. This Toys”R”Us exclusive features lights, sounds and movements unique to his roar-tastic personality. 3 “AA” batteries required (included). Ages 3 to 5 years.

Doc McStuffins Take Care of Me Lambie

Doc McStuffins Take Care of Me Lambie from Just Play
Ah choooo! Looks like Doc McStuffin‘s best pal Lambie is sick and needs help to feel “so much better.” This snuggly sweet, interactive plush talks and sings, sharing with little aspiring doctors how she’s feeling with more than 50 phrases activated through her wrist, belly and heart. Like any little one under the weather, Lambie’s face, eyes and mouth feature realistic movements that are telltale signs she’s not feeling well.  Kids can help “take the ouches away” by making sure to give Lambie a thorough check-up using the included stethoscope, thermometer, otoscope and sticker bandages. 4 “C” batteries required (included). Ages 3 years and up.

FurReal Friends StarLily, My Magical Unicorn from Hasbro®

FurReal Friends StarLily, My Magical Unicorn from Hasbro®
Ordinary friendship turns extraordinary with StarLily, My Magical Unicorn pet, the first interactive toy unicorn in the FurReal Friends line. Featuring 100-plus sound and motion combinations, the more little ones play with StarLily, the more she responds, even moving her head and opening and closing her eyes. The sensors around her face and on her horn allow this unique unicorn to respond to children’s loving touches, and her long silky hair can be styled, braided and combed in many ways for fun-filled grooming play. When kids feed StarLily her special sugarberry treat, this adorable pet opens and closes her mouth and makes happy eating sounds. To communicate how she’s feeling, StarLily will flutter her wings and her light-up horn will change colors. Additionally, little animal lovers can pose her to stand or lie down. Children can become even closer friends with StarLily, win collectibles and make her forest world even more magical with the free StarLily, My Magical Unicorn app (download required). 4 “C” batteries required (not included). Ages 4 years and up.

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®
Get ready to roll in a crazy train adventure. Kids can press the button on the smoke stack to start the Tumble Train and watch as the track will tumble around, inspiring kids to chase after it. The train will randomly reverse at times, causing the track to roll in unpredictable directions that will capture every kid’s attention and imagination. 4 “AA” batteries required (not included). Ages 3 years and up.

Toys”R”Us® Debut Toys Based On New Series, DreamWorks Animation’s DINOTRUX, Premiering This Week On Netflix®

Toys”R”Us® will be the first retailer to debut toys this fall based on DreamWorks Animation‘s upcoming Netflix original series, DINOTRUX. Beginning Thursday, October 1, shoppers will find this all-new line of ferociously fun playthings from Mattel, including playsets, vehicles and more, in Toys”R”Us stores nationwide and online at Toysrus.com. For little fans eager to check out products featuring Ty Rux, Revvit and the rest of the show’s prehistoric pals, select items will be available for pre-order at Toysrus.com beginning this week.

On Friday, August 14, DreamWorks Animation debuted DINOTRUX, an action-packed show based on the award-winning children’s book series by Chris Gall. The show welcomes little ones to a prehistoric world of giant creatures that are half dinosaur and half construction vehicle, including a massive Tyrannosaurus Trux and his best friend, Revvit, a razor-sharp Reptool. The Dinotrux and Reptools come together for the first time ever in the Mechazoic era to build a bigger and better world, while battling against the forces of D-Structs.

DINOTRUX playsets and vehicles from Mattel that will be available exclusively at Toys”R”Us stores nationwide and online at Toysrus.com this fall include:

DINOTRUX Mega Chompin™ Ty Rux
Little ones will have a roaring good time with Ty Rux. This half-dinosaur, half-construction vehicle comes to life with kid-activated lights and sounds. Ty Rux encourages interactive play through his many exciting features, including a chomping mouth, swinging wrecking ball tail and large rolling tires. 3 “AA” batteries required (not included). Ages 3 years and up.

DINOTRUX Playset Assortment
These exciting scene packs expand little ones’ prehistoric fun by recreating a key location from the show. Kids can choose from two playsets, each of which comes with a DINOTRUX vehicle and environment specific to that character’s personality and ‘truck-ability’. The Smash & Slide Construction Site features the heroic Ty Rux with his signature wrecking ball tail, complete with hidden plans from Reptool friends. The Rock & Load Skate Park features awesome ramps for the action loving character, Ton-Ton. Each playset has movable parts and accessories that help tell the story of its unique location, making it the perfect place to carry out exciting DINOTRUX construction missions. No batteries required. Ages 3 years and up.

DINOTRUX Construction vs. Destruction Mega Pack™
The half-dinosaur, half-construction vehicle creatures from DINOTRUX have arrived in one ferocious pack. Kids will roar when they find four of their favorite characters featured in authentic detail from the show. Includes twoDINOTRUX vehicles and three Reptools for a multipack that boosts character variety and storytelling possibilities. No batteries required. Ages 3 years and up.

DINOTRUX Diecast Character Assortment
Kids will love this exciting assortment of vehicles, which come in a variety of sizes and characters. Fans can choose from a 2-pack of smaller-scale Reptools or larger mid-size scale characters, including Ty Rux, Garby, Revvit and more, featuring rolling wheels for easy push-around play and movements unique to their on-screen personality and special abilities. Kids will love collecting them all to build out their own prehistoric world of DINOTRUX. No batteries required. Ages 4 years and up.

DINOTRUX Garby
Prehistoric playmates will have a ferociously fun time with Garby, a half-dinosaur, half-construction vehicle creature from DINOTRUX. Garby comes in large-scale so fans can act out the most heavy-duty missions from the show. Kid-powered motion triggers Garby to display unique and humorous movements, like the ability to feed him a piece of ore and then see it shoot out of his backside. Moving him up, down, backward or forward will prompt him to say sounds and phrases. Garby also has rolling wheels for push-around play. 3 LR44 batteries required (included). Ages 3 years and up.

DINOTRUX Pull Back N’ GO
This assortment of prehistoric pals smash, swing and chomp their way to a ferociously fun time. Kids can choose from three of their favorite half-dinosaur, half-construction characters, Ty Rux, Ton-Ton or D-Structs. Each character vehicle comes ready to rumble with rolling wheels and a pullback motor to rev-up the tail-smashing and jaw-chomping action. Kids can collect all three to build out the ultimate prehistoric world of DINOTRUX and their favorite scenes from the show. No batteries required. Ages 3 years and up.

DINOTRUX Revvit
Reptool Revvit is ready to roll into playtime on wheels that mimic his movement from the animated DINOTRUX show. Complete with unique sounds and phrases, he features a tail-activated spinning drill head with interchangeable bits and a measuring tape tongue. 3 “LR44” batteries required (included). Ages 3 years and up.

“We are thrilled to work alongside our partners at DreamWorks Animation and Mattel to be the exclusive destination for this highly anticipated property, bringing the DINOTRUX  line of fun, innovative toys to our customers before they’re available anywhere else,” said Melody Young, Vice President, General Merchandising Manager, Toys”R”Us, U.S. “As the authority on toys, we have the unique ability to bring these kid-favorite characters to life at retail, and will showcase DINOTRUX toys at the front of all our stores nationwide throughout the month of October.”

“Toys”R”Us is the perfect launch partner for DINOTRUX toys, and we are excited to bring the epic adventures of these characters to life onscreen and off,” said Tim Erickson, Global Head of Licensing, DreamWorks Animation. “With Mattel, we’ve developed an awesome range of toys for action-packed playtime that will have kids building and battling alongside this lovable gang of DINOTRUX.“

TOYS“R”US® UNVEILS ITS LINEUP OF EXCLUSIVE TOYS FOR COLLECTORS AT 2015 COMIC CONVENTION TOYS

Building on its tradition of offering an unbeatable assortment of toys for collectors of all ages, Toys“R”Us today revealed its lineup of exclusive figures and playthings at the highly anticipated Comic Convention in San Diego this past weekend. Conventioneers was able to find must-have merchandise based on several fan-favorite entertainment brands, including BATMAN^™, MY LITTLE PONY, POWER RANGERS^™, Star Wars^™, TRANSFORMERS, BATMAN Classic TV Series Batgirl, Mortal Combat X Glow-in-the Dark Raiden, G.I. JOE DESERT DUEL, MY LITTLE PONY PRINCESS CELESTIA™ and TRANSFORMERS Masterpiece Bluestreak, among others at Toys“R”Us’ Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention.

“Just as pop culture fans have been eagerly awaiting the 2015 Comic Convention all year long, we have been working with our manufacturing partners to bring a lineup of exclusive products to this year’s show that our conventioneers will clamor for,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are thrilled to share these collectibles, along with our new, easy-to-navigate, dedicated online and in-store shop, ‘Collector Vector,’ with our avid collector community who has long looked to Toys“R”Us as the destination for these unique items.”

The following Toys“R”Us exclusives were available at the Comic Convention and will be available online at Toysrus.com/ComicConvention while supplies last:

BATMAN™ Classic TV Series Batgirl from Mattel®. Photographer Dennis
Stylist Lin

BATMAN^™ Classic TV Series Batgirl from Mattel^®
Brave and beautiful in 6-inch scale, and rendered in actress Yvonne Craig’s likeness, this classic TV series Batgirl features dynamic, iconic colors, a two-sided soft goods cape and 16 points of articulation for ultimate playtime action and posing. Collectors can display her on the included base and choose between one of two retro cityscape backdrops. Available only online at Toysrus.com/ComicConvention.

BATMAN™ vs Harley Quinn from Schleich®

BATMAN^™ vs Harley Quinn from Schleich^®
With this two-pack, supervillain Harley Quinn leads her own battle against the formidable and legendary BATMAN^™. Complete with her signature black and red harlequin costume, this figure’s false smile hides a sneaky criminal, so BATMAN will need all of his high-flying skills to fight her. Available only online at Toysrus.com/ComicConvention.

G.I. JOE DESERT DUEL (Out Of Package)

G.I. JOE DESERT DUEL from Hasbro^®
It’s a fast-firing, high-rolling G.I. JOE-Cobra battle with this DESERT DUEL pack. Complete with a Cobra Basilisk tank and an Elite Horseman figure to drive it, fans can load missiles in the elevating, rotating launcher, making the set’s Cobra Air Trooper figure a rolling nightmare for the G.I. JOE commandos. But with the included Philip “Chuckles” Provost figure, kids and collectors can fold out the camouflage canopy on the F.O.E. Striker 4-wheeler and take aim at enemies with the poseable cannon. And, if the pack’s Night Fox figure has to pursue enemies on foot, the cannon comes off the vehicle. Available only online at Toysrus.com/ComicConvention.

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz
As befits Raiden, the Elder God of Thunder, this 6-inch scale figure features 23 points of articulation, many with ball joints, allowing collectors to recreate all the moves and poses that have made Raiden part of Mortal Kombat gaming legend. Raiden comes complete in a displayable collector-friendly blister card, as well as with alternate lightning hands and a lightening ball. To ensure a game-accurate likeness, each figure is sculpted using the digital files from the game developers themselves. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro®

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro® – Out of Package

MY LITTLE PONY MAUD ROCK PIE^™ from Hasbro^®
Fans can join in on Ponymania with PINKIE PIE’S sister, MAUD ROCK PIE^™. This detailed and beautiful pony comes complete with an outfit featuring all kinds of flowers, perfect for kids and collectors looking to have the best MY LITTLE PONY adventures. This item will become available at Toys“R”Us stores later this year.

TOYS“R”US® UNVEILS THE 2014 #TRUHOTTOYLIST

Charm-azing Bracelets, Stretchy Heroes in a Half Shell, Little Chirping Love Birds, a Virtual Construction Set and 200 Pound-Towing Truck Are Among the Top Toys Named to the Company’s Annual and Industry-Leading Gift List

With the holiday shopping season approaching, Toys“R”Us® has revealed its highly anticipated 2014 Holiday Hot Toy List. The annual list of 36 items, determined by Toys“R”Us play experts after months of extensive research, is packed with a wide range of brand new toys, games and other playthings expected to be at the top of kids’ wish lists this year. For the full list, visit Toysrus.com/HotToys or follow the conversation on social media using the hashtag, #TRUHotToyList.

“We take great pride in providing parents and gift-givers with a reliable and definitive shopping list that they can use as a starting point to help ensure kids will be smiling from ear-to-ear when they open their presents on Christmas morning,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “Our team of toy experts has a proven track record of predicting what are expected to be the most coveted toys each holiday season. By sharing our unique toy insights, while offering compelling services and savings opportunities, including the introduction of free online layaway and our new Rewards“R”Us loyalty program with “R”Us credit card incentives, we’re determined to help make holiday gifting easy for our customers.”

THE TOYS“R”US “FABULOUS 15”: The Best-of-the-Best of the Holiday Season

Among the 36 items named to the Toys“R”Us Holiday Hot Toy List are the Fabulous 15, expected to be the most sought-after and anticipated items of the holiday season:

• Charmazing™ Color Me Up! from Wooky Entertainment Inc.
• Disney Frozen Snow Glow Elsa from Tolly
• Doc McStuffins Get Better Talking Mobile from Just Play™
• FurReal Friends® Get Up and Go Go My Walkin’ Pup™ from Hasbro®
• Hot Wheels® Street Hawk™ Remote Control Flying Car from Mattel®
• Imaginext® Battle Rover by Fisher-Price®
• LeapTV™ from LeapFrog®
• LEGO® FUSION Town Master from LEGO® Systems Inc.
• Little Live Pets™ Bird Cage Love Birds Double Pack from Moose Toys™
• MAX Tow Truck™ from JAKKS Pacific, Inc.
• Mutant Mania™ Mutant Masher from Moose Toys™
• Skylanders Trap Team™ from Activision Publishing, Inc.
• Teenage Mutant Ninja TurtlesStretch ‘N’ Shout Leonardo from Playmates Toys®
• TRANSFORMERS Stomp & Chomp GRIMLOCK from Hasbro®
• Zoomer™ Dino (Onyx) from Spin Master™

THE 2014 #TRUHotToyList

From Baby’s First Christmas to Big Kids, the 2014 Toys“R”Us Holiday Hot Toy List represents the top new toys of the year in each age group:

Baby’s First Christmas:

This slideshow requires JavaScript.

Bright Starts™ Having a Ball!™ Hide & Spin Monkey™ from Kids II®

It’s time for some monkey business! By picking up balls, placing them into the top of the monkey’s hat and pressing his nose, little ones can watch with excitement as the balls spiral down the ramp. With bright lights and silly monkey sounds and songs, parents should prepare for ongoing laughter. The Hide & Spin Monkey also encourages sit-to-stand play. 4 “AA” batteries required (included). Ages 6 to 36 months.

MINNIE MOUSE Musical Touch ‘n Crawl (In Packaging) – C.Hung Yu photographer

MINNIE MOUSE Musical Touch ‘n Crawl from Fisher-Price®

This too-cute Minnie Mouse is moving and grooving, encouraging crawlers to join along and further develop gross motor skills. With just a press of Minnie’s back, babies will hear adorable phrases such as “great job!” and “aren’t you sweet?” followed by Minnie crawling to a sweet melody. Minnie is soft to the touch and sized just right for little ones. 2 “AA” batteries required (included). Ages 9 months to 3 years.

13 months to 2 years:

3-in-1 Bounce, Stride & Ride (Out of Packaging)

3-in-1 Bounce, Stride & Ride

3-in-1 Bounce, Stride & Ride Elephant from Fisher-Price®

This adorable elephant pal comes ready to play and ride with lights, music and three “grow-with-me” stages to get infants moving. Babies can bounce up and down, then steady their first steps as a walker, and ultimately take a ride. Upbeat tunes, fun sounds, phrases and sing-along songs encourage and reward actions of little learners. The elephant’s big, soft ears move as babies move to add even more fun and excitement. 2 “AAA” batteries required (included). Ages 9 months to 3 years.

Giggly Gears Twirltable

Giggly Gears™ Twirltable™ from Little Tikes®

Little imaginations will spin into gear with this engaging and interactive Toys“R”Us exclusive play table. With over 20 colorful gears that turn, swirl and wind, there are endless ways to play and countless hours of imaginative fun to be had. Parents will love to watch as toddlers invent new ways to spin and stack gears while music plays. 2 “AAA” batteries required (not included). Ages 12 months and up.

2 to 4 years:

Cabbage Patch Kids Twinkle Toes 2 (Out of Packaging)

Cabbage Patch Kids® 14-Inch SKECHERS® Twinkle Toes Kid with Backpack from JAKKS Pacific, Inc.

Kids can’t help but shine when playing with the all-new Toys“R”Us exclusive 14-inch Cabbage Patch Kid, featuring real light-up accessories and SKECHERS shoes. Available in a variety of ethnicities, face shapes, hair colors, eye colors and more to choose from, each Cabbage Patch Kid has a one-of-a-kind name and comes with a birth certificate and adoption papers. 6 “AG13/LR44” batteries required (included). Ages 3 years and up.

Toys”R”Us® Celebrates the Super Teams With a Blitz of Personal Appearances, Events and Collectible Merchandise at Its NYC Flagship Store Located Adjacent to “Super Bowl Boulevard”

Toys”R”Us Times Square Kicks Off Weeklong Football Fun for the Family Beginning Wednesday, January 29

Toys”R”Us ^® is ready to take it to the gridiron, as the world’s leading dedicated toy retailer today announced a series of family-friendly events in the days preceding “the big game.” The activities will be held at the company’s flagship store, Toys”R”Us Times Square, located on Broadway at 44^th Street in the heart of New York City. The store is centrally adjacent to the 13-block stretch of what will be the epicenter of interactive fan and entertainment experiences, aptly called, “Super Bowl Boulevard.” From Wednesday, January 29 to Saturday, February 1, The World’s Greatest Toy Store^® will provide thousands of football fans of all ages with touchdown-tastic opportunities, including an appearance and autograph signing by famed comic artist, Todd McFarlane, among others.

“As the countdown to the big game begins, Toys”R”Us Times Square will transform into a football fan haven with themed apparel, winter weather gear, collectible sports figures and more,” said Mindy Clements, Vice President, Flagship Stores, Toys”R”Us, U.S. “We are thrilled to be located so close to the action along ‘Super Bowl Boulevard,’ so fans of all ages can visit our store to take a break from the cold and participate in activities that the whole family can enjoy.”

Families Invited to Take a Time-Out for Kid-Friendly Fun
From Wednesday, January 29 to Saturday, February 1, customers visiting the flagship store can enjoy a variety of events and activities for the whole family. Each day, the store will host product demos of Madden NFL 25 by EA Sports on Xbox^™ One kiosks, NFL sticker album collections by Panini and NFL RUSH ZONE “Kickoff“ Trading Card Game by PAMCO Studios, LLC., as well as football-themed cookie decorating and photo opportunities with Geoffrey the Giraffe. Scoops”R”Us^™, the flagship store’s in-house ice cream shop located on the Lower Level, will also offer ice cream flavors inspired by the Super Teams throughout the week.

NFL RUSH ZONE Challenge

Saturday, January 25 and Sunday, January 26, 12 noon – 5pm, Level Two

The NFL RUSH ZONE team would like to challenge young fans to a one-on-one NFL RUSH ZONE Trading Card Game! Kids who participate in the trading card game in-store will receive an exclusive, limited edition set of Rusher Cards!^*

Additionally, the store will hold scheduled activities, including visits from ISH and ASH of the NFL’s animated series, NFL RUSH ZONE: Guardians Unleashed on nicktoons^™, as well as the PEEPS mascot, who will be on-hand to distribute complimentary t-shirts and tasty treats to customers. And, football fanatics can show team pride by participating in trivia contests, designing a rally towel or having their faces painted with team colors.

Crayola^® Rallies Team Spirit
On Friday, January 31 from 12pm to 2pm, Crayola will host a special event where pint-sized fans can make their very own rally towel to cheer on their favorite team. Using Crayola Marker Airbrush and Crayola Fabric Markers, kids can create a complimentary, personalized team towel to show their spirit at every game.

Topps^® Team Trivia
On Friday, January 31 from 3pm to 5pm, sports aficionados can put their skills to the test with a series of themed trivia games hosted by Topps^®. Football buffs who can answer questions about past and present NFL players and notable games, as well as the current Super Teams will have the opportunity to win prizes, while supplies last.

Toys”R”Us Drafts Legendary Comic Superstar for In-Store Signing Event On Saturday, February 1from 11am to 3pm , Grammy/Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the creative visionary behind McFarlane Toys, will visit Toys”R”Us Times Square to meet with fans of the artist’s popular collectible figures. The first 400 customers to purchase either the new, exclusive McFarlane Toys Joe Namath NFL Legends or Eli Manning NFL Super Bowl figure at Toys”R”Us Times Square, while supplies last, will obtain a ticket to meet McFarlane and receive his autograph (no rain checks).

Todd McFarlane

Toys”R”Us Times Square Gears Up with Fan-tastic Product Assortment
Visitors to the Big Apple and New York residents alike will find all their favorite NFL accessories and apparel at Toys”R”Us Times Square. Fans of all ages looking to get their hands on collectible merchandise, such as footballs, baseball caps, jerseys, t-shirts, sweatshirts, pillows and throws, will find these items in dedicated feature shops throughout the store. And, fans preparing to brave the cold for the big game can keep warm with cold-weather gear, including knit hats, gloves, scarves, headbands, fleece blankets, travel coffee mugs and hand warmers, among other items.

Toys”R”Us Unwraps “Make All Their Wishes Come True” Marketing Campaign

2013 TV ADS CAPTURE THE MAGIC OF TOYS”R”US THROUGH KIDS’ EYES AND SHOWCASE THE RETAILER’S UNIQUE ABILITY TO MAKE KIDS’ WISHES COME TRUE, WHILE COMMUNICATING ITS COMPETITIVE ADVANTAGES AND COMPELLING SERVICES

COMPANY’S HOLIDAY ADVERTISING STRATEGY, LED BY AN AMUSING AND HEARTWARMING TV COMMERCIAL, PLACES NEW FOCUS ON DIGITAL ENGAGEMENT, PLUS FULL INTEGRATION INTO PRINT VEHICLES

Toys”R”Us® has unwrapped its 2013 holiday marketing plans, and they include a new Holiday TV campaign that will allow parents and gift-givers to experience the magic of Toys”R”Us through children’s eyes. The broadcast commercial, which began airing on Sunday, October 20, takes viewers on an amusing and moving journey, as a group of children who think they’re going on a field trip to “Meet the Trees” but instead wind up at The World’s Greatest Toy Store™ with free rein of the endless aisles of fun at their fingertips. The sheer delight captured during this real-life, surprise trip shines a spotlight on the company’s ability to help make kids’ wishes come true.

The new TV ads are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. Created in partnership with The Escape Pod Agency, an award-winning creative agency based in Chicago, the spots will air on all major networks and cable stations throughout the holiday season.

“While the holidays are a busy time for families, we wanted our new marketing campaign to cause viewers to pause and be reminded of the true joy that lies at the center of gift-giving. At Toys”R”Us, we are uniquely positioned to bring smiles to children’s faces – our stores are a quintessential wonderland for kids and kids at heart,” said Peter Reiner, Senior Vice President, Marketing, Toys”R”Us, U.S. “We also wanted to clearly illustrate our number one objective, which is to help make shopping for kids even easier and more enjoyable for moms and dads. From Free Layaway to Price Match Guarantee, which now includes online retailers, we’re pulling out all the stops to help gift-givers get their ‘Wishin’ Accomplished’ at Toys”R”Us!”

A SPECIAL TOYS”R”US SURPRISE: NOT YOUR AVERAGE FIELD TRIP

To film the series of unique, moment-in-time TV commercials for Toys”R”Us, the company coordinated a carefully executed prank that would ultimately bring great joy to a group of very special children. As nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, boarded a school bus for a field trip captained by Park Ranger Brad from “Meet the Trees Foundation,” their lack of enthusiasm was written all over their youthful faces.

After a 20-minute bus ride, during which the only sounds heard from the children were silent yawns and a few grumbles, Brad announced that they were approaching their destination. At that moment, Brad tore off his subdued Park Ranger regalia to reveal a Toys”R”Us uniform – this quickly got the kids’ attention – and told them that they were actually going to Toys”R”Us. The sheer excitement that ensued was nothing short of amazing. From there, Brad, along with Toys”R”Us employees and Geoffrey the Giraffe, guided the children into the store, where they were given free rein to browse every aisle of the store filled with the season’s hottest toys.

Discreetly placed cameras and GoPros were used to film the kids as they tested out the magic of Flutterbye Flying Fairies, took the wheels of Razor’s Crazy Cart for a spin, tapped the touchscreen of tabeo™ e2 to unlock must-have apps and applied faux lipstick in the mirror of the Sofia the First Royal Talking Vanity. In addition to the adorable and action-packed, real-life footage, the TV spots highlight the kids’ true-to-heart comments about why they love Toys”R”Us.

The Toys”R”Us TV ads will air on all major networks, including ABC, CBS, NBC, FOX and CW, as well as A&E, Lifetime, HGTV, TLC, TBS, TNT, Animal Planet, E!, Food Network, USA, OWN, The Hub and Oxygen, among others. Top national morning and syndicated talk shows, including Good Morning America, The View, The Talk, Rachael Ray , Queen Latifah and Dr. Oz, will also air the commercials throughout the season.

TOYS”R”US PREPARES PARENTS FOR SUCCESS: #WISHINACCOMPLISHED

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished. All parents are on a mission during the busy holiday season to fulfill their kids’ wishes, while also hoping for a hassle-free shopping experience for themselves. This new hashtag, coupled with the many services offered by Toys”R”Us this season to make shopping a cinch, will have parents using #WishinAccomplished as they successfully check off the items on their kids’ wish lists.

HOLIDAY 2013 GIFT GUIDE: Yvolution Revolutionary New Y Fliker(TM) Carver Performance Scooters Featuring Patented FLEX Technology

Y FLIKER CARVER SCOOTER NAMED TO THE 2013 TOYS”R”US HOLIDAY HOT TOY LIST

AVAILABLE EXCLUSIVELY AT TOYS”R”US STORES NATIONWIDE AND ONLINE AT TOYSRUS.COM/YVOLUTION BEGINNING OCTOBER 1, 2013

In 2012, Yvolution started a scooter revolution with the introduction of its innovative Y Fliker(TM) Flow Series of self-propelling three-wheeled scooters, forever changing the way kids scoot.  New for 2013, Yvolution unveils its Y Fliker Carver Series of performance scooters with sleek design featuring patented FLEX technology.  Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control, allowing riders to turn on a dime. Toys”R”Us has already named the Y Fliker Carver scooter to its 2013 Holiday Hot Toy List, a title reserved for the toys that kids from all corners of the country are expected to be most excited about.  Y Fliker Carver scooters, which are available in two sizes, will be available exclusively at Toys”R”Us stores nationwide and online at www.Toysrus.com/Yvolution beginning October 1, 2013.  Yvolution, makers of fun, high-quality, innovative and safe ride-ons, will have an extensive range of products available at Toys”R”Us this holiday season, allowing toddlers to teens to experience “Life through Motion” at every stage.

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

Since 2009, Yvolution (www.Yvolution.com) has launched new products successfully in more than 40 countries worldwide. Its award-winning Y Fliker scooter was named the number-one-selling outdoor toy in the UK in 2011, and was one of the hottest and hardest to find toys when introduced in the U.S. for holiday season in 2012.  The company is also known for its three-wheeled, European-style Y Glider scooters, which feature Yvolution’s patented “Lean to Steer” technology.  In addition, the company’s global product portfolio includes ride-ons, balance bikes, go-karts, trick scooters and skateboards, offering toddlers through adults “Life through Motion” at every stage.

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

Y Fliker C1 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

TOYS“R”US, INC. UNWRAPS PLANS FOR 2013 HOLIDAY SEASON

Toys“R”Us, Inc. recently unveiled some of the company’s key holiday initiatives at a special preview event for business retail reporters in New York City. Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc., a 27-year veteran of the global retailer and member of the company’s Executive Committee, addressed the state of the company and the retail landscape as a whole. He also set the stage in identifying the company’s competitive advantages as it heads into the all-important holiday period. Also presenting at the event was Fred Argir, Senior Vice President, Chief Digital Officer, Toys“R”Us, Inc., who, in his first Christmas season at the helm of the company’s $1.1 billion global e-commerce business, provided his unique insight and vision surrounding the company’s omnichannel offerings, as well as investments being made in its mobile capabilities.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 685 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including www.Toysrus.com, www.Babiesrus.com, www.eToys.com and www.FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products.  Additional information about Toys“R”Us, Inc. can be found on www.Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at www.Facebook.com/Toysrus, www.Facebook.com/Babiesrus and www.Facebook.com/FAO and on Twitter at www.Twitter.com/Toysrus and www.Twitter.com/Babiesrus.

Mr. Barry addressed how the company continues to counterbalance the effect of the uncertain economic environment and impact of the multi-year decline in birth rates on the toy industry, as well as the declines in select businesses, such as video games and electronics. Mr. Barry likewise noted that the company remains fully focused on introducing innovative programs and accelerating distinctive services to benefit consumers.

“As the holiday shopping season gets underway, our seasoned leadership team is executing an aggressive plan to fortify the rightful place of Toys“R”Us as THE toy authority,” Mr. Barry told reporters. “Our unmatched product differentiation, unique services and value offerings continue to set us apart, and we look forward to unveiling new and exciting initiatives throughout the holiday season that consumers will appreciate – today is just a small sampling of what’s in store.”

Reinventing and Evolving the Toy Box

At the September 12th preview event, Mr. Barry discussed the company’s overall merchandising strategy for the 2013 season and beyond, which will continue to center heavily on differentiation and breadth of assortment, while simultaneously introducing new product categories and expanding growth areas. As part of this effort, the company has made a significant investment in developing an improved shopping experience for its customers. Shoppers will begin to see these significant changes in the majority of Toys“R”Us stores in October. This includes enhancing product categories that have experienced sales growth over the past few years, such as Education, Tablets and Construction, while reducing the space dedicated to areas that have underperformed over time. Mr. Barry spoke to a variety of exclusive items in these growth categories, as well as other expected seasonal standouts that can only be found at Toys“R”Us, including Cra-Z-Loom™ from Cra-Z-Art®, Crazy Cart™ from Razor™, Sew Cool Sewing Machine from Spin Master™ and The Zelfs™ Design Your Zelf from Moose Toys.

THE FASHION+LIFESTYLE.COM 2012 HOLIDAY GIFT GUIDE: GIFTS FOR CHILDREN

COMPILED BY PHILLIP D. JOHNSON

This, the first of the FASHION+LIFETSYLE.COM 2012 HOLIDAY GIFT GUIDES, is all about the children. These are the toys that were the bestsellers this past year and the ones that are presently selling out everywhere. There’s a toy or tablet here for every child on your Christmas list.

LeapPad2

IT’S THE HOTTEST TOY ON THE MARKET RIGHT NOW! The award-winning LeapPad2, from LEAPFROG ENTERPRISES, INC., offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor, double the on-board memory (4GB) and a longer battery life, all wrapped in a high-tech styled kid-tough tablet design. LEAPPAD2‘s extensive library of hundreds of games, music, videos, eBooks and more are carefully designed and approved by LEAPFROG‘s highly experienced team of educational experts and include a combination of LEAPFROG‘s top quality educational entertainment and engaging content from the biggest names in children’s entertainment. LEAPFROG‘s own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more

Yummy Gummy Christmas DVD Cover

than 2,500 skills across 100 skill categories. LEAPPAD2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LEAPPAD2 DISNEY PRINCESS BUNDLE is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a Video Display Case (MSRP $19.99), Fashion Handbag (MSRP $19.99), Car Adapter (MSRP $14.99), Gel Skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at www.leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland

Don’t judge me but I have to say it: I LOVE GUMMIBÄR!  From the moment I received the package of CDs and DVDs in the mail, I have been spellbound by Gummibär and his friend: KALA (a ‘serval cat,’ and the brain in the group), HARRY, the nerdy know-it-all chameleon, and VAM PIRO (a vampire bat with a big problem: He faints at the sight of blood!).

I AM YOUR GUMMY BEAR USA CD COVER

  GUMMIBÄR is a green blue-eyed character that is usually naked except for orange underwear and sneakers and also seems to have been bitten (with a small portion of the upper left ear missing), which may be why he sings about candy. Gummibär represents the child inside of us (much like SPONGEBOB SQUAREPANTS); and he’s a dancing machine!  He knows how to work that body like no one else! Again, much like the SPONGEBOB SQUAREPANTS character, there’s an element of adult sarcastic humor mixed in with a kid’s smart-alecky sensibility and I love it all. The theme song (“I am a Gummy Bear”) is like a classic earworm, and the new Christmas DVD, “The Yummy Gummy Search for Santa”, is a new Christmas classic. The cultural references sprinkled throughout the movie are to die for!

The first Gummibär theme song, “I’m a Gummy Bear” (“The Gummy Bear Song”), was produced in Germany in late 2006, and became a regional success as a dance song. The company has since created six additional music videos for a global audience in an increasing number of languages, has recorded additional songs, and Gummibär songs and videos have now been recorded in over 28 languages. They recently announced the addition of party supply products and cookie cutters to the mix, and much more are on the way. For Christmas 2012, check the new Christmas DVD, the CDs (“I am a Gummy Bear”, “Gummibär Christmas Jollies”, “Gummibär: La La Love to Dance”) and the DVD (“The Gummibär Video Collection”). For more information and where-to-buy, visit www.gummibar.net, www.gummibar.net/music/, www.facebook.com/funnygummy, www.gummybearinternational.com/.

The Great Big Toys“R”Us Book – Filled with More Than $8,000 In Savings on the Season’s Hottest Playthings – Arrived in Homes and Stores Nationwide This Past Weekend

Much Anticipated And Authoritative Book On The Season’s Most Coveted Toys Showcases Company’s Competitive Strength In Offering The Broadest Selection Of Branded Playthings, Along With Hundreds Of Items That Can’t Be Found Anywhere Else; Toys“R”Us® Makes Saving Even Easier For Budget-Conscious Shoppers With Special Offerings, Such As Free Layaway, Price Match Guarantee And Buy Online, Pick Up In Store

TOYS“R”US® announced the launch of THE GREAT BIG TOYS“R”US BOOK, the authoritative resource for holiday shoppers on the hunt for fantastic deals and a source of inspiration for little ones as they anxiously begin compiling their Christmas lists. Set to arrive in homes and newspapers across the country this weekend, the trusted guide features 80 pages packed with deals on the broadest assortment of toys from major brands such as FISHER-PRICE®, HASBRO®, LEGO® and MATTEL®, including hundreds of playthings that can’t be found anywhere else. Parents and gift-givers will be thrilled to find over $8,000 in savings – more than ever before – on everything from dolls, board games and construction sets, to toys sure to excite a tech-savvy generation of kids, plus dozens of gifts with purchase, in Toys“R”Us stores nationwide beginning Sunday, October 28 through Wednesday, November 21.

The Great Big Toys“R”Us Book 2012

Toys”R”Us® Announces 2012 Holiday Toy Trends

Company Identifies Top Four Trends Predicted to Influence Holiday Toy Purchases: Precious Preschool Pals, Kid-Friendly Tablets and App-Enabled Fun, “Rad” Returns from the ’80s and Light F/X

As children begin to write their letters to Santa with care and parents start to devise their holiday shopping strategies, Toys”R”Us^® today announced four emerging trends it expects to impact toy-buying decisions this holiday season. Representative of these top trends are toys based on tiny tots’ favorite characters, kid-friendly tablets, “rad” playthings from the ’80s that are making a comeback and items that offer fun light-up features. This year’s toy trends also undoubtedly reflect some of this season’s hottest toy properties and products.

Minnie’s Fashion On-the-Go