Toys”R”Us® Unveils Its Collection Of Exclusive Toys For This Year’s Comic Convention In San Diego

Fans Look No Further Because Toys”R”Us Is Bringing Dozens Of Must-Have Collectibles To This Year’s Show

Toys”R”Us® announced its exclusive lineup of must-have playthings to help celebrate one of the world’s largest pop culture shows, Comic Convention in San Diego, CA. Conventioneers and online shoppers can visit Toys”R”Us at the Entertainment Earth booth (#2343) from Wednesday, July 19 to Sunday, July 23 or Toysrus.com/ComicConvention from Thursday, July 20 to Sunday, July 23 to shop the hottest items from the world’s biggest entertainment brands, including Spider-Man, WWE®, TRANSFORMERS and Power Rangers.

To help prepare for this year’s show, collectors can now view the full roster of action figures, dolls and more at the official Toys”R” Us blog, No Assembly Required.

Also, in honor of this year’s show, the company is offering customers nationwide the following special deals and discounts, in all stores nationwide and online at www.Toysrus.com from Sunday, July 16 to Saturday, July 22.

  • BUY ONE GET ONE FREE ALL Star Wars The Black Series 6-inch figures*
  • BUY ON GET ONE 40% OFF ALL Funko POP! figures**
  • SAVE $20 WWE Heavyweight Adult Replica Title Belt (Was: $99.99; Now $79.99)
  • SAVE $5 ALL $19.99 Marvel Legends 6-inch figures (Was: $19.99; Now $14.99)

All Comic Convention merchandise is available while supplies last, so fans are encouraged to make purchases early.

The following Toys“R” Us exclusives will be available at the Comic Convention and online at www.Toysrus.com/ComicConvention from Thursday, July 20Sunday, July 23. These items will also be available at Toys“R” Us stores nationwide later this year.

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars™ The Black Series Commander Gree™ from Hasbro

Star Wars fans will love this exclusive 6-inch Commander Gree figure from The Black Series because of its incredible features and craftsmanship. This collectible includes premium detail across multiple points of articulation that only The Black Series can offer.

TRANSFORMERS Masterpiece Optimus Prime (MP10) from Hasbro

This TRANSFORMERS Masterpiece Optimus Prime collectible figure will definitely be a favorite among TRANSFORMERS enthusiasts at this year’s show. The figure is an MP10 variant and the perfect Masterpiece figure for any fan to start their collection! The figure features a unique color variant inspired by the original TRANSFORMERS: GENERATION 1 animated series. Featuring a high level of detail and intricate articulation with poseable fingers, the figure stands at 9.5 inches when in robot mode and converts between robot and truck modes in 24 steps. The Masterpiece Optimus Prime comes with numerous classic Optimus Prime accessories including the Spike Witwicky figure, Orange Energy Axe, Matrix of Leadership, Ion Blaster Rifle and Roller Unit. The Matrix of Leadership accessory is comprised of mostly die cast metal and a blue, gem-like center which can be carried in the figure’s chest. Fans can fold the Ion blaster Rifle in half and store it in the figure’s back. The Masterpiece Optimus Prime figure also comes with a trailer that converts into a battle station and a repair bay. Rubber tires are also included.

Marvel Legends A-Force Heroines 6-Pack from Hasbro

Marvel Minimates Spider-Man Homecoming Spider-Man vs. Adrian Toomes Exclusive 2-Pack from Diamond Select Toys™

Marvel Minimates Spider-Man Homecoming Spider-Man vs. Adrian Toomes Exclusive 2-Pack from Diamond Select Toys™

Expand your collection of iconic heroines in the Marvel lore with this Marvel Legends A-Force Heroines pack that comes with 6 comic-inspired figures, including Marvel’s Singularity, She-Hulk, Lady Loki, Elsa Bloodstone, Monica Rambeau and Sif. Each 6-inch tall heroine figure is highly articulated and features a beautifully detailed design allowing fans to recreate their favorite comic book arcs right at home.

POP!® X-Men X-23 from Funko

POP!® X-Men X-23 from Funko

POP!® X-Men X-23 from Funko

X-Men fans rejoice because X-23, the cloned daughter of Wolverine, has officially received the POP! vinyl treatment. Available exclusively at Toys“R” Us, X-23 measures 3.75-inches tall and comes packaged in a window display box – perfect for collectors and a must have at the show.

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Black Lion from Playmates Toys

Conventioneers will rejoice over the Black Lion of Voltron that’s now available in premium diecast. This detailed figure is fully articulated and made from high-quality materials. When combined with the other Lions, the Black Lion transforms into the head and torso of an 8-inch scale Voltron figure. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure.

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

DreamWorks Voltron Metal Defender – Red Lion from Playmates Toys

Voltron fans can add to their collection with this Red Lion of Voltron in premium diecast. This detailed figure is fully articulated and made from premium materials. The Red Lion transforms into the right arm of an 8-inch scale Voltron figure, perfect for collectors. Collect all 5 diecast Lions to combine to form an 8-inch articulated Voltron figure. Continue reading

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Toys”R”Us® Kicks Off Its Annual In-Store And Online Fundraising Campaign Benefitting The Marine Toys For Tots Foundation

Organization’s Largest Corporate Sponsor Determined to Deliver a Toy to Every Child in Need This Holiday Season

The faint sound of jingle bells approaching can only mean one thing Toys”R”Us® has officially launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. As the organization’s largest retail partner, customers can help spread holiday joy to some of the 15.5 million U.S. children living in poverty, and who may not find a present under the Christmas tree this year, by donating new, unwrapped toys at any Toys”R”Us or Babies”R”Us® store across the country and online at www.Toysrus.com/ToysforTots now through Wednesday, December 7. The company will also collect monetary donations in-store and online through Christmas Eve.Toys R Us Logo

This holiday season and beyond, Toys”R”Us is encouraging customers to share their own #GivingIsAwesome moments – whether through donating to Toys for Tots or a heartwarming way they give back in their own communities – on social media using the dedicated hashtag, which serves as the company’s overarching theme for all of its charitable giving programs. Helping spread that #GivingIsAwesome feeling, Toys”R”Us rang in the holiday giving season this September with a massive donation to the charity – more than $1 million of the hottest Shopkins toys. The company will also donate $1 (up to $100,000) to Toys for Tots for every new Wish List created between Thursday, October 27 and Saturday, November 19.

It is heartbreaking to know that millions of children may wake up on Christmas morning only to find an absence of gifts beneath the tree. At Toys”R”Us, we are committed to preserving the joy of the holidays – and to a child, the gift of play is simply magical,” said Amy von Walter, Chairman, Toys”R”Us Children’s Fund. “This is why our partnership with the Marine Toys for Tots Foundation has been the cornerstone of our holiday giving for more than a decade. With the help of Shaq-A-Claus, our team members and customers, we are doing all we can to ensure more kids in need experience that quintessential moment of childhood joy this holiday season.”VI101916A_TFT_stanchion sign

Shaq-A-Claus will also soon dash through the snow to make Christmas wishes come true. NBA Legend, philanthropist and entrepreneur Shaquille O’Neal is re-enlisting as his holly jolly alter-ego to encourage shoppers to donate to the charity. Also making a comeback is The Great Big Shaq-A-Claus Wish List items purchased from this list will be sent directly to Toys for Tots, helping deliver the magic of a toy to kids in need across the country.

One act of kindness can be an inspiration to a kid – it was for me when I received the gift of a basketball on Christmas morning,” said Shaquille O’Neal.That’s why I’m once again suiting up as Shaq-A-Claus and calling on my little elves across the country to help me and Toys”R”Us deliver the awesome magic of a toy to kids in need this Christmas by donating to Toys for Tots.”

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys”R”Us has raised nearly $50 million and collected more than 4 million toys since the partnership began in 2004. The Shaq-A-Claus program is also supported by the Toys”R”Us Children’s Fund.

“For 13 years, Toys”R”Us has been essential to helping Toys for Tots deliver holiday happiness to the millions of U.S. children living in poverty,” said LtGen Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “With their generous spirit and dedication to giving, we are confident that millions of children that might have gone without will find a present under the Christmas tree this year.”

The philanthropic mission of Toys”R”Us, Inc. and the Toys”R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys”R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys”R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

THE GREAT BIG TOYS“R”US BOOK OF AWESOME Arrives In Homes This Week, Featuring An All-New Interactive Experience

For the First Time Ever, Augmented Reality Brings the Year’s Hottest Toys to Life Within Kids’ Beloved Holiday Catalog

Cover of THE GREAT BIG TOYS“R”US BOOK OF AWESOME

Cover of THE GREAT BIG TOYS“R”US BOOK OF AWESOME

Toys“R”Us® today announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the season’s most coveted toys through an augmented reality experience. An abbreviated catalog, which features 48 pages of kid-favorite toys, is now available online at www.Toysrus.com and will be in local newspapers on Saturday, October 31. This year’s highly-anticipated gift guide from The World’s Greatest Toy Store™ also includes thousands of dollars worth of compelling deals and coupon offers, valid Sunday, November 1 through Saturday, November 21.

The arrival of The Great Big Toys“R”Us Book of Awesome marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” said Richard Lennox, Senior Vice President, Chief Marketing Officer, Toys“R”Us, U.S.Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids. This catalog is the centerpiece of our holiday marketing efforts, and extends the theme of “AWWWESOME,” speaking not only to the excitement kids have when they turn the first page, but also the ways the company is helping gift-givers save with great deals and services, such as Price Match Guarantee and Free Shipping.

This is one of eight spreads within The Great Big Toys'R'Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

This is one of eight spreads within The Great Big Toys'R'Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Awesome Toys Brought to Life in 3D

Through this year’s augmented reality experience, kids are able to bring toys from the interactive edition of The Great Big Toys“R”Us Book of Awesome to life within The Geoffrey Shuffle app game. In the palm of their hands, kids can examine their favorite toys by zooming in to see intricate details, spinning or walking around pages of the book for different angles or capturing photos within the game. The app encourages players to find Geoffrey as he and other kid-favorite characters hide in shuffled gift boxes. When the player finds Geoffrey in eight scenes, parents qualify to enter Geoffrey’s Awesome Christmas Sweepstakes for a chance to win exciting prizes. Available now, the game can be downloaded from the App Store® or Google Play® onto any smartphone device or tablet.

STAR WARS: This is one of eight spreads within The Great Big Toys'R'Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

STAR WARS: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

SHOPKINS: This is one of eight spreads within The Great Big Toys'R'Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

SHOPKINS: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Additionally, if kids want to play The Geoffrey Shuffle without an interactive edition of The Great Big Toys“R”Us Book of Awesome¸ they can download the eight interactive scenes by visiting www.Toysrus.com/TheGeoffreyShuffle, or by playing the app in Virtual Reality mode. This alternate game play displays a pre-loaded seasonal backdrop for each of the eight rounds of the game and allows for pinch-to-zoom functionality to view toys in more detail.

Fisher-Price: This is one of eight spreads within The Great Big Toys'R'Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

Fisher-Price: This is one of eight spreads within The Great Big Toys’R’Us Book of Awesome that has interactive capabilities with the company’s all-new app, The Geoffrey Shuffle

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Toys“R”Us® Kicks Off Its Annual Holiday Fundraising Campaign To Benefit The Marine Toys For Tots Foundation

Shaquille O’Neal, Affectionately Known as Shaq-A-Claus, Enlists Customers to Support Toys for Tots and #PlayItForwardToysForTotsLogo

Toys“R”Us® has announced the launch of its Annual Nationwide Fundraising Campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve. As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised nearly $42 million and collected more than 4 million toys since the partnership began in 2004.TRU Logo - New - High Res

Help @ToysRUs & @SHAQ -A-Claus spread #holiday cheer to millions of kids in need. #PlayItForward

NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.

Shaq-A-Claus is back to partner with Toys“R”Us and the Marine Toys for Tots Foundation for another year to help spread holiday joy to some of the 15.5 million U.S. children living in poverty and is encouraging customers to #PlayItForward.

Shaq-A-Claus is back to partner with Toys“R”Us and the Marine Toys for Tots Foundation for another year to help spread holiday joy to some of the 15.5 million U.S. children living in poverty and is encouraging customers to #PlayItForward.

Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!

Shaq and Geoffrey Team Up to #PlayItForward: To help Twitter followers give the gift of play to kids in need on #GivingTuesday, the Toys“R”Us Children’s Fund will donate 1 toy to Toys for Tots, up to $125,000 worth, for every retweet of Shaquille’s #PlayItForward tweet on December 1.

Shaq and Geoffrey Team Up to #PlayItForward: To help Twitter followers give the gift of play to kids in need on #GivingTuesday, the Toys“R”Us Children’s Fund will donate 1 toy to Toys for Tots, up to $125,000 worth, for every retweet of Shaquille’s #PlayItForward tweet on December 1.

#PlayItForward with Shaq-A-Claus and #GivingTuesday

Throughout the 10-week holiday giving campaign, fans and followers of Toys“R”Us on social media will enjoy exclusive content, including special messages from Shaq-A-Claus, fundraising updates and more. To motivate his own followers to #PlayItForward, Shaquille will also tweet and Instagram (@SHAQ), as well as post on Facebook at Facebook.com/Shaq.

And, Shaquille will make it even easier for Twitter followers to give the gift of play to kids in need this holiday season with a special tweet on #GivingTuesday. For every retweet of Shaquille’s #PlayItForward tweet on December 1, the Toys“R”Us Children’s Fund will donate one toy to the Marine Toys for Tots Foundation, up to $125,000 worth of toys.

#PlayItForward with Shaq-A-Claus and #GivingTuesday

#PlayItForward with Shaq-A-Claus and #GivingTuesday

Time for Toys & Time for Cheer! #PlayItForward

We are thrilled to partner with the Marine Toys for Tots Foundation once again to provide toys to children who might otherwise go without one this holiday season,” said David Brandon, Chairman and CEO, Toys“R”Us, Inc. “We are honored to have Shaquille O’Neal back in his Santa suit, helping us #PlayItForward, and value his ongoing commitment to join us in spreading the joy of Christmas to kids in need around the country. Together, we’re enlisting the help of our team members and customers to donate more toys and dollars than ever before.” Continue reading

Ready! Set! Go! Toys”R”Us® Unveils The 2015 #TRUHotToyList

The World’s Greatest Toy Store Names a Clever Little Parakeet, the Biggest Tiny Toy Boutique, a Rockin’ Return and an Intergalactic Favorite–Among Others–to Its Annual Gift List

The 2015 Toys"R"Us Holiday Hot Toy List is here! (PRNewsFoto/Toys"R"Us, Inc.)

The 2015 Toys”R”Us Holiday Hot Toy List is here! (PRNewsFoto/Toys”R”Us, Inc.)

Jingle bells are ringing in the distance, which can only mean one thing – the holiday shopping season is fast approaching. With parents and gift-givers eager to buy the best toys this season has to offer, Toys”R”Us® today revealed its highly anticipated 2015 Holiday Hot Toy List, comprised of 36 new playthings categorized by age from Baby’s First Christmas to Big Kids. Following months of carefully identifying, researching and experimenting with hundreds of toys, Toys”R”Us experts have selected items sure to be at the top of kids’ wish lists. Featuring a wide assortment of toys, games, dolls and collectibles, shoppers can see the full list at Toysrus.com/HotToys and follow the conversation on social media using #TRUHotToyList.

Toys"R"Us Logo (PRNewsFoto/Toys"R"Us, Inc.)

Toys”R”Us Logo (PRNewsFoto/Toys”R”Us, Inc.)

Toys”R”Us experts have traveled thousands of miles around the world on a mission to narrow down the ultimate list of toys kids hope to unwrap this holiday season. In addition to alleviating the guesswork of the types of gifts kids will be requesting in their letters to Santa, Toys”R”Us is making it even simpler to spot the hottest playthings. Customers can find the Hot Toy List featured prominently in stores, including the “Fabulous 15,” which will be showcased in the “Here’s What’s Hot” shop in October. Whether planning to shop in store or buy online, customers can get started at Toysrus.com/HotToys, or by browsing a vast array of playthings grouped by age, toy category, current promotions and more using the company’s online Gift Finder.


Determining our annual Hot Toy List is a year-long selection process we take very seriously. It is our mission to identify the very best playthings, giving parents and gift-givers the inside scoop straight from the toy experts on coveted items sure to leave kids smiling on Christmas morning,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us, Inc. We are proud that customers rely on the Toys”R”Us Holiday Hot Toy List as a trusted and valuable resource to help navigate the holiday shopping season even before kids start writing their wish lists.”

THE TOYS“R”US “FABULOUS 15”: The Cream of the Crop
Among the 36 items named to the Toys“R”Us Holiday Hot Toy List are the “Fabulous 15,” expected to be the most sought-after and anticipated items of the holiday season:

  • Bright Beats Dance & Move BeatBo from Fisher-Price®

  • Doc McStuffins Take Care of Me Lambie from Just Play™

  • Imaginext® Ultra T-Rex from Fisher-Price®

  • PAW Patrol PAW Patroller™ from Spin Master™

  • Barbie® Saddle ‘N Ride Horse from Mattel®

  • Little Live Pets Clever Keet from Moose Toys™

  • Journey Girls® 2015 Italy Holiday Doll from Toys“R”Us®

  • LEGO® Dimensions Starter Pack from Warner Brothers®

  • Shopkins™ Fashion Boutique Playset from Moose Toys™

  • Smart Toy Bear from Fisher-Price®

  • Star Wars™ BladeBuilders Jedi Master Lightsaber from Hasbro®

  • NERF® N-Strike Modulus ECS-10 Blaster from Hasbro®

  • Star Wars™ R2-D2™ Interactive Robotic Droid from Thinkway Toys

  • Guitar Hero® Live from Activision®

  • Meccanoid G15 from Spin Master

THE 2015 #TRUHotToyList: From Baby’s First Christmas to Big Kids, the 2015 Toys”R”Us Holiday Hot Toy List represents the top new toys of the year in each age group:

BABY’S FIRST CHRISTMAS

Bright Beats Smart Touch Play Space

Bright Beats Smart Touch Play Space


Bright Beats Smart Touch Play Space from Fisher-Price®
This interactive, touch-sensitive light-up and musical play space is perfect for babies’ natural stages of progression: sitting, crawling and cruising. It comes equipped with innovative Smart Touch Technology that responds to baby’s touch. With three different modes, including piano, dance and learning, little ones will be encouraged to keep the fun lasting all day long. 4 “C” batteries required (not included). Ages 6 to 36 months.

Lil' Ocean Explores 3-in-1 Adventure Course Box

Lil’ Ocean Explores 3-in-1 Adventure Course Box


Lil’ Ocean Explorers 3-in-1 Adventure Course from Little Tikes®

This adventure course stimulates and entertains tiny tots throughout three key developmental milestones. When sitting, babies can work on building tactile skills with features like the submarine peek-a-boo door, the marine wall and ball drop periscope. When crawling, little ones can explore the course, discovering new ways to play. Finally, when standing, they will hear sounds and phrases from their new octopus friend and will be encouraged to play ball. 2 “AA” batteries required (not included). Ages 6 months to 3 years.

13 MONTHS TO 2 YEARS

Bright Beats Dance & Move BeatBo

Bright Beats Dance & Move BeatBo

Bright Beats Dance & Move BeatBo from Fisher-Price® (TOYS“R”US “FABULOUS 15”)
BeatBo is the perfect interactive pal to get baby moving, dancing and singing with its amazing multicolor LED tummy and touch-points that elicit various ways to play. With three modes, this engaging character will keep little ones growing and developing, as they wiggle and sing, as well as learn about colors and their ABCs. 4 “AA” batteries required (included). Ages 9 months and up.

Go! Go! Smart Wheels Ultimate RC Speedway Box

Go! Go! Smart Wheels Ultimate RC Speedway Box

Go! Go! Smart Wheels(®) Ultimate RC Speedway(TM) from VTech®
Ready, Set…Go! Go! Watch the littlest speed racer zip through a colorful course, packed with four action zones and nine SmartPoint(®) locations. Kids can take the wheel during playtime by building the ultimate speedway using the 13.5 feet of interchangeable tracks, a stunt ramp, elevator, movable gears, starting flags and track switches that are all triggered by the RC race car. Then, they can use the steering wheel-shaped remote control and watch as the RC car zooms around, entertaining them with a light-up driver button that activates playful music and fun sounds. 4 “AAA” batteries required (not included). Ages 1 year and up.pan_xlg

2 TO 4 YEARS

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser

Calico Critters Seaside Cruiser Houseboat from International Playthings, LLC
Calico Critters fans can set sail for an exciting seaside adventure with this Seaside Cruiser Houseboat. Featuring more than 50 pieces, including a boat, critters, waterslides, private island, food, drinks and more, the boat expands to 20 inches for even more space to play and bring the ocean adventures to life. No batteries required. Ages 3 years and up.

DINOTRUX Mega Chompin’Ty Rux from Mattel®

DINOTRUX Mega Chompin'Ty Rux from Mattel® Photographer:Jeff O'Brien)

DINOTRUX Mega Chompin’Ty Rux from Mattel® Photographer:Jeff O’Brien)

Have a ferociously fun time with the half-dinosaur, half-construction vehicle character from Dinotrux, DreamWorks‘ brand-new animated children’s series on Netflix. This Toys”R”Us exclusive features lights, sounds and movements unique to his roar-tastic personality. 3 “AA” batteries required (included). Ages 3 to 5 years.

Doc McStuffins Take Care of Me Lambie

Doc McStuffins Take Care of Me Lambie

Doc McStuffins Take Care of Me Lambie from Just Play
Ah choooo! Looks like Doc McStuffin‘s best pal Lambie is sick and needs help to feel “so much better.” This snuggly sweet, interactive plush talks and sings, sharing with little aspiring doctors how she’s feeling with more than 50 phrases activated through her wrist, belly and heart. Like any little one under the weather, Lambie’s face, eyes and mouth feature realistic movements that are telltale signs she’s not feeling well.  Kids can help “take the ouches away” by making sure to give Lambie a thorough check-up using the included stethoscope, thermometer, otoscope and sticker bandages. 4 “C” batteries required (included). Ages 3 years and up.

StarLily, My Magical Unicorn

FurReal Friends StarLily, My Magical Unicorn from Hasbro®

FurReal Friends StarLily, My Magical Unicorn from Hasbro®
Ordinary friendship turns extraordinary with StarLily, My Magical Unicorn pet, the first interactive toy unicorn in the FurReal Friends line. Featuring 100-plus sound and motion combinations, the more little ones play with StarLily, the more she responds, even moving her head and opening and closing her eyes. The sensors around her face and on her horn allow this unique unicorn to respond to children’s loving touches, and her long silky hair can be styled, braided and combed in many ways for fun-filled grooming play. When kids feed StarLily her special sugarberry treat, this adorable pet opens and closes her mouth and makes happy eating sounds. To communicate how she’s feeling, StarLily will flutter her wings and her light-up horn will change colors. Additionally, little animal lovers can pose her to stand or lie down. Children can become even closer friends with StarLily, win collectibles and make her forest world even more magical with the free StarLily, My Magical Unicorn app (download required). 4 “C” batteries required (not included). Ages 4 years and up.

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®

Tumble Train from Little Tikes®
Get ready to roll in a crazy train adventure. Kids can press the button on the smoke stack to start the Tumble Train and watch as the track will tumble around, inspiring kids to chase after it. The train will randomly reverse at times, causing the track to roll in unpredictable directions that will capture every kid’s attention and imagination. 4 “AA” batteries required (not included). Ages 3 years and up.
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Toys”R”Us® Debut Toys Based On New Series, DreamWorks Animation’s DINOTRUX, Premiering This Week On Netflix® 

dinotrux

Toys”R”Us® will be the first retailer to debut toys this fall based on DreamWorks Animation‘s upcoming Netflix original series, DINOTRUX. Beginning Thursday, October 1, shoppers will find this all-new line of ferociously fun playthings from Mattel, including playsets, vehicles and more, in Toys”R”Us stores nationwide and online at Toysrus.com. For little fans eager to check out products featuring Ty Rux, Revvit and the rest of the show’s prehistoric pals, select items will be available for pre-order at Toysrus.com beginning this week.DTRUX_FINAL

On Friday, August 14, DreamWorks Animation debuted DINOTRUX, an action-packed show based on the award-winning children’s book series by Chris Gall. The show welcomes little ones to a prehistoric world of giant creatures that are half dinosaur and half construction vehicle, including a massive Tyrannosaurus Trux and his best friend, Revvit, a razor-sharp Reptool. The Dinotrux and Reptools come together for the first time ever in the Mechazoic era to build a bigger and better world, while battling against the forces of D-Structs.

DINOTRUX playsets and vehicles from Mattel that will be available exclusively at Toys”R”Us stores nationwide and online at Toysrus.com this fall include:

DINOTRUX Mega Chompin™ Ty Rux
Little ones will have a roaring good time with Ty Rux. This half-dinosaur, half-construction vehicle comes to life with kid-activated lights and sounds. Ty Rux encourages interactive play through his many exciting features, including a chomping mouth, swinging wrecking ball tail and large rolling tires. 3 “AA” batteries required (not included). Ages 3 years and up.

DINOTRUX Playset Assortment
These exciting scene packs expand little ones’ prehistoric fun by recreating a key location from the show. Kids can choose from two playsets, each of which comes with a DINOTRUX vehicle and environment specific to that character’s personality and ‘truck-ability’. The Smash & Slide Construction Site features the heroic Ty Rux with his signature wrecking ball tail, complete with hidden plans from Reptool friends. The Rock & Load Skate Park features awesome ramps for the action loving character, Ton-Ton. Each playset has movable parts and accessories that help tell the story of its unique location, making it the perfect place to carry out exciting DINOTRUX construction missions. No batteries required. Ages 3 years and up.

DINOTRUX Construction vs. Destruction Mega Pack™
The half-dinosaur, half-construction vehicle creatures from DINOTRUX have arrived in one ferocious pack. Kids will roar when they find four of their favorite characters featured in authentic detail from the show. Includes twoDINOTRUX vehicles and three Reptools for a multipack that boosts character variety and storytelling possibilities. No batteries required. Ages 3 years and up.

DINOTRUX Diecast Character Assortment
Kids will love this exciting assortment of vehicles, which come in a variety of sizes and characters. Fans can choose from a 2-pack of smaller-scale Reptools or larger mid-size scale characters, including Ty Rux, Garby, Revvit and more, featuring rolling wheels for easy push-around play and movements unique to their on-screen personality and special abilities. Kids will love collecting them all to build out their own prehistoric world of DINOTRUX. No batteries required. Ages 4 years and up.

DINOTRUX Garby
Prehistoric playmates will have a ferociously fun time with Garby, a half-dinosaur, half-construction vehicle creature from DINOTRUX. Garby comes in large-scale so fans can act out the most heavy-duty missions from the show. Kid-powered motion triggers Garby to display unique and humorous movements, like the ability to feed him a piece of ore and then see it shoot out of his backside. Moving him up, down, backward or forward will prompt him to say sounds and phrases. Garby also has rolling wheels for push-around play. 3 LR44 batteries required (included). Ages 3 years and up.

DINOTRUX Pull Back N’ GO
This assortment of prehistoric pals smash, swing and chomp their way to a ferociously fun time. Kids can choose from three of their favorite half-dinosaur, half-construction characters, Ty Rux, Ton-Ton or D-Structs. Each character vehicle comes ready to rumble with rolling wheels and a pullback motor to rev-up the tail-smashing and jaw-chomping action. Kids can collect all three to build out the ultimate prehistoric world of DINOTRUX and their favorite scenes from the show. No batteries required. Ages 3 years and up.

DINOTRUX Revvit
Reptool Revvit is ready to roll into playtime on wheels that mimic his movement from the animated DINOTRUX show. Complete with unique sounds and phrases, he features a tail-activated spinning drill head with interchangeable bits and a measuring tape tongue. 3 “LR44” batteries required (included). Ages 3 years and up.

We are thrilled to work alongside our partners at DreamWorks Animation and Mattel to be the exclusive destination for this highly anticipated property, bringing the DINOTRUX  line of fun, innovative toys to our customers before they’re available anywhere else,” said Melody Young, Vice President, General Merchandising Manager, Toys”R”Us, U.S. As the authority on toys, we have the unique ability to bring these kid-favorite characters to life at retail, and will showcase DINOTRUX toys at the front of all our stores nationwide throughout the month of October.”

“Toys”R”Us is the perfect launch partner for DINOTRUX toys, and we are excited to bring the epic adventures of these characters to life onscreen and off,” said Tim Erickson, Global Head of Licensing, DreamWorks Animation. “With Mattel, we’ve developed an awesome range of toys for action-packed playtime that will have kids building and battling alongside this lovable gang of DINOTRUX.

TOYS“R”US® UNVEILS ITS LINEUP OF EXCLUSIVE TOYS FOR COLLECTORS AT 2015 COMIC CONVENTION TOYS

Building on its tradition of offering an unbeatable assortment of toys for collectors of all ages, Toys“R”Us today revealed its lineup of exclusive figures and playthings at the highly anticipated Comic Convention in San Diego this past weekend. Conventioneers was able to find must-have merchandise based on several fan-favorite entertainment brands, including BATMAN, MY LITTLE PONY, POWER RANGERS, Star Wars, TRANSFORMERS, BATMAN Classic TV Series Batgirl, Mortal Combat X Glow-in-the Dark Raiden, G.I. JOE DESERT DUEL, MY LITTLE PONY PRINCESS CELESTIA™ and TRANSFORMERS Masterpiece Bluestreak, among others at Toys“R”Us’ Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention.

Just as pop culture fans have been eagerly awaiting the 2015 Comic Convention all year long, we have been working with our manufacturing partners to bring a lineup of exclusive products to this year’s show that our conventioneers will clamor for,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are thrilled to share these collectibles, along with our new, easy-to-navigate, dedicated online and in-store shop, ‘Collector Vector,’ with our avid collector community who has long looked to Toys“R”Us as the destination for these unique items.”

The following Toys“R”Us exclusives were available at the Comic Convention and will be available online at Toysrus.com/ComicConvention while supplies last:

BATMAN™ Classic TV Series Batgirl from Mattel®. Photographer Dennis Stylist Lin

BATMAN™ Classic TV Series Batgirl from Mattel®. Photographer Dennis
Stylist Lin

BATMAN Classic TV Series Batgirl from Mattel®
Brave and beautiful in 6-inch scale, and rendered in actress Yvonne Craig’s likeness, this classic TV series Batgirl features dynamic, iconic colors, a two-sided soft goods cape and 16 points of articulation for ultimate playtime action and posing. Collectors can display her on the included base and choose between one of two retro cityscape backdrops. Available only online at Toysrus.com/ComicConvention.

BATMAN™ vs Harley Quinn from Schleich®

BATMAN™ vs Harley Quinn from Schleich®

BATMAN vs Harley Quinn from Schleich®
With this two-pack, supervillain Harley Quinn leads her own battle against the formidable and legendary BATMAN. Complete with her signature black and red harlequin costume, this figure’s false smile hides a sneaky criminal, so BATMAN will need all of his high-flying skills to fight her. Available only online at Toysrus.com/ComicConvention.

G.I. JOE DESERT DUEL (Out Of Package)

G.I. JOE DESERT DUEL (Out Of Package)

G.I. JOE DESERT DUEL from Hasbro®
It’s a fast-firing, high-rolling G.I. JOE-Cobra battle with this DESERT DUEL pack. Complete with a Cobra Basilisk tank and an Elite Horseman figure to drive it, fans can load missiles in the elevating, rotating launcher, making the set’s Cobra Air Trooper figure a rolling nightmare for the G.I. JOE commandos. But with the included Philip “Chuckles” Provost figure, kids and collectors can fold out the camouflage canopy on the F.O.E. Striker 4-wheeler and take aim at enemies with the poseable cannon. And, if the pack’s Night Fox figure has to pursue enemies on foot, the cannon comes off the vehicle. Available only online at Toysrus.com/ComicConvention.

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz

Mortal Kombat X Glow-in-the Dark Raiden from Mezco Toyz
As befits Raiden, the Elder God of Thunder, this 6-inch scale figure features 23 points of articulation, many with ball joints, allowing collectors to recreate all the moves and poses that have made Raiden part of Mortal Kombat gaming legend. Raiden comes complete in a displayable collector-friendly blister card, as well as with alternate lightning hands and a lightening ball. To ensure a game-accurate likeness, each figure is sculpted using the digital files from the game developers themselves. Available only at the Comic Convention and online at Toysrus.com/ComicConvention.

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro®

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro®

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro® - Out of Package

MY LITTLE PONY MAUD ROCK PIE™ from Hasbro® – Out of Package

MY LITTLE PONY MAUD ROCK PIE from Hasbro®
Fans can join in on Ponymania with PINKIE PIE’S sister, MAUD ROCK PIE. This detailed and beautiful pony comes complete with an outfit featuring all kinds of flowers, perfect for kids and collectors looking to have the best MY LITTLE PONY adventures. This item will become available at Toys“R”Us stores later this year. Continue reading