JCPenney Celebrates 10th Anniversary of nicole by Nicole Miller® with Limited Edition Collection

JCPenney and fashion designer Nicole Miller are celebrating a decade of nicole by Nicole Miller® designs with an anniversary collection that pays homage to a brand that appeals to millions of women across the country and across the spectrum. The specialty creations, available for a limited time starting September 4 in 600 stores and on, will showcase the enduring popularity of nicole by Nicole Miller and spotlight her modern design aesthetic using eclectic prints, bold colors and sophisticated accents that have become synonymous with Nicole Miller’s signature style.nicolemiller-hero

In 2005, we introduced nicole by Nicole Miller in response to customers who were seeking chic, yet versatile clothing that offered the fashion credibility of a renowned runway designer. Today, it has grown to be a full lifestyle brand offering everything from dresses and handbags to fashion jewelry and eyewear,” said Liz Sweney, chief merchant for JCPenney. “It was the first time Nicole designed an exclusive line for a department store, and it has since become one of the most iconic labels found in our stores today. We are excited to be celebrating ten years of its success.


The anniversary collection is inspired by ancient cultural designs and includes city jackets, pencil skirts, ankle pants, leggings, intarsia sweaters and sheath dresses retailing from $38 to $120. The pieces are adorned with tribal prints and gemstone patterns in jeweled tones of purple, blue and yellow on black. The standout fashion pieces feature leopard prints, black and white combinations and luxury embellishments such as intricate beading and faux fur. The anniversary collection is complete with matching handbags, earrings, necklaces, scarves and stationery with commemorative inscriptions by the legendary designer.

Creating nicole by Nicole Miller exclusively for JCPenney has been a unique opportunity to bring attainable relevant fashion to the everyday woman,” said Nicole Miller. “I am pleased to debut this anniversary collection and celebrate how the brand continues to resonate with women everywhere.”

JCPENNEY Rings In The Holidays With Caroling Campaign That Inspires Customers To “Jingle More Bells”

New “Jingle Mingle” Microsite Brings Caroling Videos to Virtual Stage

Black Friday Doorbusters Begin Thanksgiving Day in Stores and at

When it comes to shopping for loved ones this year, JCPenney is helping customers pull off the best Christmas ever by offering more fa la la for less moo la lah. That’s the inspiration behind the Company’s holiday tagline, “Jingle More Bells,” to express how shopping at JCPenney enables customers to be as generous as they want to be this season.

The integrated marketing campaign debuted Nov. 19 with a series of creative ads showcasing a festive choir singing fun reinterpretations of classic Christmas carols with whimsical lyrics that reflect the joy of shopping and finding that perfect gift.

Our holiday campaign was developed to charm and entertain, but more importantly, it reinforces that when customers shop JCPenney, they will find a variety of gifts that will fit their style and budget,” said Debra Berman, senior vice president of marketing at JCPenney. “From offering great deals to stocking everyone’s favorite brands, we’re the shopping destination that customers can count on this holiday season.” Continue reading

jcpenney Launches Overhaul of In-store Home Store for Fall 2013

jcpenney has debuting an entirely new Home store with the launch of exciting new products and exclusive attractions from Michael Graves Design™, MarthaHome™, Happy Chic® by Jonathan Adler, Design by Conran™, BODUM®, ORDNING&REDA®, and expanded offerings available on More than 500 stores received a complete Home department renovation with updated flooring, accent lighting, custom fixturing and a widened pathway to create an inspiring environment for shopping a curated selection of affordable, high-quality furnishings by some of the world’s most recognizable designers and trusted brands.

Before and After - Bedding

Before and After – Bedding

Michael Graves Design

Beauty, function and a playful attitude are at the heart of the Michael Graves Design collection. A renowned architect and product designer, Graves believes great design shouldn’t have to be expensive. Designed exclusively for jcp, Michael Graves Design features over 150 original designs with modern and classical designs for the home or office. Categories include cookware & small appliances, kitchen gadgets, dining & entertainment, decorative accessories and lighting.

Michael Graves Design at jcp

Michael Graves Design at jcp

Michael Graves Design at jcp

Michael Graves Design at jcp

Michael Graves Design at jcp

Michael Graves Design at jcp

Michael Graves Design at jcp 3 (Photo Credit jcp)


Trusted lifestyle expert Martha Stewart and jcpenney have come together to make it easier than ever to bring beauty and pleasure to every aspect of the home with thoughtful designs and solutions. MarthaCelebrations™ offers a comprehensive assortment of color-coordinated products for throwing the perfect party. MarthaPantry™ and MarthaBaking™ introduce a new line of food products including delicious staple items such as top-quality oils and vinegars, sea salts and pastas as well as easy mixes and kits. MarthaDecor™ is a collection of area rugs, mirrors and lighting, and MarthaWindow™ features a broad selection of draperies, blinds and shades. Continue reading, and jcpenney team up to help local teachers in purchasing school supplies and materials for their classrooms

National non-profit organization,, and jcpenney have teamed up to encourage back-to-school shoppers to round up their jcpenney purchases to the nearest dollar to assist local teachers in purchasing materials for their classrooms. Through jcpenney’s charitable giving program, jcp cares, one hundred percent of round up funds raised in-store and online at from August 1-31 will go directly to teachers in local communities across the country.

Girl at desk

Founded in 1998, is a national nonprofit that supports student success by empowering teachers with the funds they need to purchase classroom supplies. To date, has raised more than $16 million to support teachers and provide learning materials for 3.6 million students and growing – a majority of which are in low-income, high-need schools. Representing 25 percent of all U.S. schools, more than 87,000 K-12 teachers have registered on the website. Teachers can register their classroom on to begin receiving support today.

More than 15 million children live in households with families who cannot provide all the resources needed to succeed in jcp_Flag_4c_Aschool. Today, teachers have to purchase nearly 75 percent of all classroom materials out of their own pockets. On average, teachers spend up to $1000 of their own money every school year – totaling more than $1.3 billion annually – buying materials for their classrooms. strives to put an end to this growing epidemic by empowering teachers with the funds they need to purchase classroom supplies they need to do their job.

The generosity of jcpenney and their customers will ensure more K-12 students across the U.S. are set up to succeed in their classrooms this school year,” said Bob Thacker, executive director, “With the support of partners like jcpenney, we can continue to provide teachers with the critical resources they need to create a rich learning environment for their students.”

During the month of August, all donations made by jcpenney customers who choose to round up their purchases will be made available to local teachers through online credit. Teachers can then use those funds to shop on for school supplies to be delivered to their classroom from a network of more than 40 vendors.

We are thrilled to partner with, which provides us the opportunity to make a difference in the communities where we live and work,” said Miki Woodard, jcp cares president and vice president of philanthropy for jcpenney. “Working together with our customers, we will be able to impact the lives of teachers and students in communities across the country.”

Customers can visit their local jcpenney store or shop online at through Aug. 31 to support They can also make a donation at For more information about the organization, visit



jcpenney today announced the launch of its nationwide HOLIDAY GIVING TOUR. Beginning on #GivingTuesday, the retailer will embark on a 12-day tour throughout the U.S., carrying out special acts of generosity in a new city each day. From Christmas tree lighting and ice skating to Santas and tobogganing, jcpenney will bring a touch of Christmas cheer to cities across the country through simple, humble acts of generosity that pay homage to classic American holiday traditions.

#GivingTuesday is harnessing the power of social media to create a national movement around the holidays that is dedicated to giving. The #GivingTuesday movement is inspiring people to take collaborative action to improve their local communities, to give back in better, smarter ways to the charities and causes they celebrate and to help create a better world. It will begin with a national day of giving on November 27, 2012. #GivingTuesday is a first-of-its-kind effort to harnesses the collective power of a unique blend of partners–charities, families, businesses and individuals–to transform how people think about, talk about and participate in the giving season. For more information, go to Continue reading




As part of its charitable giving program JCP CARES, JCPENNEY will be supporting SHARE OUR STRENGTH, an organization helping to end childhood hunger in America. From Nov. 1-22, JCPENNEY customers can join JCPENNEY in its support by rounding up their store purchases to the nearest whole dollar to support SHARE OUR STRENGTH‘s NO KID HUNGRY® CAMPAIGN.

It always –somewhat—surprises me when I read that children goes to bed hungry in America; BUT then again, I shouldn’t be all that surprised at all. The need is great and especially so during the upcoming months. NO CHILD SHOULD GROW UP HUNGRY IN AMERICA, BUT ONE IN FIVE CHILDREN STRUGGLES WITH HUNGER. They go to bed hungry. They get and go to school hungry. Their parents doesn’t have the funds to even give them lunch money or the wherewithal to pack them a brown bag lunch. THIS IS TRULY DISGRACEFUL.

Continue reading

JCPENNEY Showcases Holiday Collections From Fashion Designers LULU GUINNESS, JENNY PACKHAM AND VIVIENNE TAM


JCPENNEY is adding three new designers to its 2012 holiday lineup with limited-engagement collections from LULU BY LULU GUINNESS™, JENNY PACKHAM® BOUDOIR and DOUBLE HAPPINESS VIVIENNE TAM™. Each designer infused her unique design aesthetic and personality into a line of handbags, fashion accessories and exciting gift items that are now available exclusively at most jcpenney stores and on through the holiday season.

We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays,” said LIZ SWENEY, CHIEF MERCHANT AT JCPENNEY. “Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country.”

Known for her love of retro glamour and modern chic, British designer LULU GUINNESS brings her colorful, cheeky style to LULU BY LULU GUINNESS. Filled with whimsical, unexpected designs, the collection includes handbags and fashion accessories to brighten any look. LULU BY LULU GUINNESS is available for a limited time during the holiday season and will expand its assortment in 2013 with a dedicated shop inside jcpenney.

LULU by Lulu Guinness is available exclusively at jcpenney this holiday season. The collection ranges in price from $8 to $65 and includes handbags and fashion accessories to brighten any look.

I am so thrilled to be working with jcpenney on my new LULU by Lulu Guinness line. The heart of the brand is a fabulous line of unique fun prints that offers American customers a chic but affordable way to dress up any outfit,” said LULU GUINNESS OBE, founder and creative director of LULU GUINNESS.  “LULU by Lulu Guinness is a London-inspired collection that takes a fresh and innovative approach to capturing the spirit of the city.”

Jenny Packham Boudoir is available exclusively at jcpenney this holiday season. The collection features elegant pieces including bracelets, cosmetic bags and coin purses ranging in price from $8 to $28.

Designs from British runway designer JENNY PACKHAM often grace the red carpet. Her new holiday line at jcpenney, JENNY PACKHAM BOUDOIR, features elegant pieces perfect for holiday dressing and gifting. From jewelry boxes and bracelets to cosmetic bags and coin purses, her collection offers a touch of sophisticated glamour to any woman’s wardrobe.

Double Happiness Vivienne Tam is available exclusively at jcpenney this holiday season. This vividly colorful collection includes tote bags, iPhone cases and sleep masks ranging in price from $12 to $32.

is a passionate designer known for her Eastern-inspired designs. DOUBLE HAPPINESS VIVIENNE TAM features Tam’s signature dragon print throughout this vividly colorful collection. Offering items including cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style at an affordable price.