2019 Holiday Gift Guide: Amazon’s Black Friday Deals Week is Almost Here

More Deals of the Day and Deeper Discounts Than Ever Before on Buzzworthy Holiday Gifts Across Every Department

Kicking off this Friday, November 22, Amazon’s Black Friday deals week will offer new deals all day, every day from fashion to toys, home, electronics, Amazon Devices and more

Save up to 40% on toys from LEGO, Barbie, Hot Wheels and more; up to 50% on Lands’ End clothing and accessories; $40 off the Echo Show 5; deep discounts on brands including Adidas, KitchenAid, L’Oreal Paris and more; plus exclusive deals from Amazon Brands, Amazon Music, Audible and more

Amazon today shared a sneak peek of top deals for its Black Friday Deals Week, which will offer customers new deals all day, every day totaling thousands of amazing deals across every category, plus more Deals of the Day and deeper discounts than ever before. Starting this Friday, November 22 through November 29 (Black Friday), customers can shop thousands of incredible deals on this year’s most popular gifts, new and trending finds, holiday essentials, and more, across toys, electronics, fashion, beauty, kitchen, home, Amazon Devices and more. All of Amazon’s Black Friday deals can be found by visiting amazon.com/blackfriday or on the Amazon App. Customers can also shop on smile.amazon.com/blackfriday to find the same amazing deals and Amazon shopping experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of your choice.

On top of the wide selection of deals and discounts available throughout Amazon’s week of Black Friday deals, customers can also take advantage of select one-time-only, amazing deals from top-tier and most-loved brands across electronics, home, fashion, toys and more, all at jaw-dropping prices. These deals are expected to sell out, with new one-time only deals launching throughout the day on November 28 (Thanksgiving), November 29 (Black Friday) and December 2 (Cyber Monday).

Whether customers are getting a head start on their gift lists, readying their homes for family festivities or grocery shopping for holiday feasts, Amazon makes the holidays easier than ever with top deals and low prices. In fact, according to a recent Profitero study, Amazon prices were found to be 20% cheaper on average than other online retailers.

BLACK FRIDAY DEALS PREVIEW:

The deals included below – and many more – will be available on various dates and times between November 22 and November 29 (Black Friday), while supplies last, at amazon.com/blackfriday, on the Amazon App, or by simply asking “Alexa, what are my deals.”

Amazon Devices

• Echo Dots $27.99 off – just $22.00 or get a 3-pack for just $64.97
• All-new Echo Dot with clock is $25 off – just $34.99
• Echo Show 5 is $40 off – just $49.99
• All-new Echo is $40 off – just $59.99
• Echo Input is $20 off – just $14.99
• Get the Echo Show 5 and Amazon Smart Plug for just $54.98
• Get select Fire TV Edition Smart TVs and add an Echo Dot at no additional cost
• Get a Fire TV Stick 4K with Alexa Voice Remote and Echo Dot for just $46.99
• Fire TV Stick with Alexa Voice Remote is $20 off – just $19.99
• Fire TV Stick 4K with Alexa Voice Remote is $25 off – just $24.99
• All-new Fire TV Cube is $30 off – just $89.99
• Ring Video Doorbell Pro is $70 off – just $179.00
• Get the Ring Video Doorbell Pro + Echo Show 5 for just $179.00
• Get the all-new Blink XT2 3 Camera Kit and an Echo Dot for just $184.99
• Get Amazon Smart Plug for just $4.99 when purchased with Echo Dot, all-new Echo Dot with Clock, all-new Echo, Echo Plus, all-new Echo Studio, Echo Show 5, all-new Echo Show 8, and Echo Show (2^nd gen)
• Get the eero mesh WiFi system for just $159.99
• All-new Echo Dot Kids Edition is $30 off – just $39.99 OR get a 3-pack for just $119.97
• Fire 7 Kids Edition is $40 off – just $59.99
• All-new Kindle Kids Edition is $30 off – just $79.99
• Fire 7 Tablet is $20 off – just $29.99

Amazon Brands

• Save up to 50% on men’s and women’s clothing from Amazon Brands, including Amazon Essentials, Goodthreads, Daily Ritual, and The Drop
• Save up to 30% on bedding & bath for the family from AmazonBasics, Stone & Beam and Rivet
• Save up to 30% on furniture from Rivet and Stone & Beam
• Save up to 30% on office furniture and supplies from AmazonBasics
• Save up to 30% on phone accessories from AmazonBasics
• Save up to 30% on kitchen electrics and housewares from AmazonBasics & Stone & Beam
• Save up to 30% on luggage and travel from AmazonBasics
• Save up to 25% on food and beverages from Amazon brands, including AmazonFresh, Happy Belly and Wickedly Prime
• Save 25% on household supplies and personal care from Solimo
• Save up to 15% on beauty, vitamins, and supplements from Amazon brands including Belei and Revly

Fashion

• Save up to 35% on Herschel backpacks, wallets, hip packs, and more
• Save up to 50% on Oakley & Ray-Ban sunglasses
• Save up to 30% on Calvin Klein underwear
• Save up to 35% on the newest Fossil smartwatches
• Save up to 35% on adidas shoes, clothing, and accessories for the family
• Save up to 40% on Levi’s for the family
• Save up to 50% on Lands’ End clothing and accessories
• Save up to 30% on Tommy Hilfiger clothing
• Save up to 50% on top watch brands including Daniel Wellington, Movado, and more
• Save up to 40% on Under Armour for the family
• Save up to 30% on men’s dress shirts
• Save up to 30% on Izod clothing
• Save up to 50% on Samsonite and American Tourister luggage
• Save 35% on 14K gold diamond stud earrings
• Electronics
• Save on Samsung, Sony, and LG TVs
• Save on Samsung Galaxy S10 and Note 10
• Save up to 45% on streaming devices and accessories
• Save up to 30% on select Nintendo Switch Software
• Save up to 33% on select Nintendo Joy-Con
• Save on Canon and Nikon cameras
• Save on Headphones from Bose, Sony and other top brands
• Save on Nintendo Switch Console with Digital Mario Kart 8 Deluxe
• Save on Xbox One
• Save on PC gaming laptops, desktops, monitors, components, and accessories
• Save up to 33% on PlayStation 4 Slim 1TB bundle
• Save on Oculus Rift S
• Save on Garmin smart watches
• Save 30% on select cell phone cases
• Save on Klipsch speakers
• Save on Jabra Elite Active 65t Earbuds
• Save up to 35% on select iOttie Car Mount Phone Holders
• Save on Garmin Forerunner 235 and DriveSmart
• Save up to 40% on Corsair gaming products and accessories
• Save up to 45% on Netgear products
• Save 40% on Adobe Photoshop Elements 2020
• Save up to 50% on Brother printers
• Save up to 60% on HP Deskjet 2622
• Save $30 on HP Sprocket 2nd Edition
• Save 30% on MYNT3D Professional Printing 3D Pen
• Save $50 off Microsoft Office Home and Student 2019
• Save over 70% on new Norton 360 Premium
• Save on Kodak and Polaroid photo printers
• Save on SanDisk and WD
• Receive a $10 Gift Card with purchase of TurboTax Software

Toys

• Save 15% on L.O.L. Surprise! Winter Disco Bigger Surprise (Amazon Exclusive)
• Save 40% on the LEGO Star Wars Ultimate Millennium Falcon
• Save 40% on tricycles and the 3-in-1 Wagon from Radio Flyer
• Save 40% on the KidKraft Cinderella Royal Dream House
• Save 40% on the Little Tikes Bake n’ Grow Kitchen
• Save up to 30% on select strategy games
• Save up to 30% on Glitter Girls fashion dolls and accessories
• Save up to 30% on Barbie, Hot Wheels and more from Mattel
• Save up to 30% on select party games

Household, Kitchen and Home Furnishings

• Save up to 30% on SodaStream sparkling water makers
• Save on Hamilton Beach
• Save up to 35% on Vitamix
• Save on Nespresso
• Save on Dash Appliances
• Save up to 44% on KitchenAid
• Save on Instant Pot
• Save on Conitgo Water bottles, Food Saver and Rubbermaid food containers
• Save up to 25% on select mattresses
• Save on Ashley Mattresses
• Save up to 48% on Degrees of Comfort weighted blankets
• Save up to 15% on Bissell Lifestyle 220
• Save up to 19% on Bissell SpotClean Pro
• Save on Casper Sleep Soft and Supima Cotton Sheet
• Save up to 37% on Bissell Icon Pet Stick
• Save up to 41% on Ecovacs N79S
• Save up to 36% off Ecovacs Deebot 661
• Save up to 26% Bissell Crosswave
• Save up to 19% on Bissell SpotClean Pro
• Save up to 22% on Bissell MyAir
• Save up to 20% on Oreck Commercial XL Commercial Upright Vacuums
• Save on AIRMEGA 400S The Smarter App Ena
• Save on Tempur-Pedic TEMPUR-Protect Waterproof Mattress Protector
• Save up to 15% on Bissell Lifestyle 220
• Save on TEMPUR Adapt Plus Cooling Topper
• Eureka NEN110A Whirlwind Bagless Canister
• Save on Sunbeam Cordless or Corded Iron
• Save up to 50% on Simplisafe 12-Piece Security System
• Save up to 20% on Kidde products
• Save up to 30% on Hunter ceiling fans
• Save up to 30% on DeWalt tools
• Save up to 30% on select SKIL tools
• Save up to 25% on BLACK+DECKER drill kit
• Save up to 15% on Opal Countertop Nugget Icemaker
• Save 15% on NewAir Dual Zone Beverage Cooler

Smart Home

• Save on Chamberlain MyQ Garage Hub at $17.98
• Save on iRobot Roomba 960 at $399.00
• Save on iRobot Roomba 675 at $199.99
• Save on the new LG 82″ 4K Ultra HD Smart LED TV at $1,699.99
• Save up to $79.90 on Arlo Technologies products
• Save on Shark IQ Robotic Vacuum at $399.99
• Save over 30% on Netgear wifi & routers
• Save $200 on Sony Sound Bar with Dolby Atmos and Wireless Subwoofer
• Save up to 39% on ecobee SmartThermostat and Switch bundle

Lawn & Garden

• Save up to 35% on holiday live plants
• Save on the Sun Joe SPX4000-PRO Pressure Washer
• Save 35% on Greenworks 80V outdoor power tools
• Save up to 30% on Keter Cool Bar & more
• Save up to 35% on fire pits and patio heaters

Audible, Music, Video & Books

• Audible: Between November 25 and 27, new members receive a bonus $15 Amazon credit and continue to save 53% on the first three months of an Audible membership at $6.95 a month. Additional offers to be announced through the holiday season.
• For a limited time, new Amazon Music Unlimited customers can get the best holiday deal in Amazon Music’s history – four months of the premium streaming tier for just $0.99, to enjoy unlimited access to more than 50 million songs, ad-free.
• With purchase of select Echo devices, new Amazon Music Unlimited customers in the US, UK, Germany and Japan will also receive four months of the premium, ad-free streaming tier for free.
• Prime Video: Between November 29 and December 5, Prime members can enjoy 50% off to rent or buy on new release movies.
• The Kacey Musgraves Christmas Show, Prime Video’s first foray into the holiday special space, will premiere globally on Friday, November 29. The Kacey Musgraves Christmas Show will also be accompanied by an official soundtrack available on Amazon Music and other DSPs beginning November 29. Learn more at amazon.com/kaceychristmas.
• Get 3 months of Kindle Unlimited for free – Enjoy unlimited access to over 1 million books, popular magazines and thousands of books with Audible narration. Offer valid for new subscribers only.
• Get $10 back in eBook credit when you spend $30 on eBooks (activation required).
• Save up to 80% on select Kindle best-selling books
• Save up to 50% on Popular Children Books

Pets

• Save 33% on Furbo Treat Tossing Wifi Pet Camera
• Save up 35% on Wisdom Panel Dog DNA Kit
• Save up to 30% on Frontline Oral Defense Daily Dental Chews
• Save up to 15% on Nutramax products for dogs and cats
• Save 30% on PetSafe Smart Feed Automatic Dog and Cat Feeder
• Save 30% on select Greenies dog treats
• Save 30% on Temptations cat treats
• Save 30% on Cesar gourmet dog food

Sports & Outdoors

• Save up to 40% on the adidas Diablo duffel bag
• Save up to 35% on select Columbia outerwear, apparel, and shoes
• Save up to 25% on Thule backpacks and luggage
• Save more than 25% on golf training aids, including Arccos Caddie Smart Sensors
• Save up to 25% on Osprey packs & accessories
• Save up to 20% on best sellers from Coleman
• Save up to 30% on fishing gear from Abu Garcia, Berkley, Penn, Ugly Stik, and more
• Save up to 15% on stand up paddle boards from Serenelife
• Save up to 30% on hunting essentials from Plano Synergy
• Save up to 15% on Marcy exercise equipment
• Save on the Bowflex Max Trainer M7
• Save on Bushnell golf products, including rangefinders, GPS, and watches
• Save 20% or more on Segway electric scooters and personal transporters
• Save 20% on Huffy adult and kids bikes
• Save on Callaway golf balls, headwear, and golf bags
• Save on JOOLA table tennis tables and more
• Save more than 15% on select GoSports favorites, including wood premium cornhole set, giant wooden toppling tower, and more

Beauty

• Save up to 45% on Philips Sonicare appliances and brush heads
• Save up to 40% on Aquaphor, NIVEA, and Eucerin
• Save 30% on Panasonic electric razor for men
• Save 20% on L’Oreal Paris brow stylist definers
• Save up to 40% on professional and luxury beauty skin care, cosmetics, fragrance, hair and more
• Save up to 33% on select luxury beauty devices and accessories

Health and Personal Care

• Save up to 50% on 23andMe DNA tests
• Save up to $60 on select Fitbit items
• Save up to 30% on select nutrition and wellness items
• Save 15% on Body Fortress whey protein powder
• Save 30% or more on Duracell batteries
• Save $70 on AncestryHealth Core™ Health + Genetic Ethnicity Test

Automotive

• Save on Hella Sharptone Twin Horn Kits
• Save on Camco Yellow Fasten Leveling Blocks

Amazon Payments and Gift Cards

Amazon Prime Rewards Visa Signature Cardmembers and Amazon Prime Store Cardmembers with an eligible Prime membership will receive 15% Back on Electronics bestsellers on Amazon.com from now through December 22. They’ll also receive 10% Back on select Amazon devices valid November 28 to December 2 only.

• From November 15 through December 22, customers who are approved for the Amazon Prime Rewards Visa Signature Card will earn a $100 instant Amazon Gift Card, and customers approved for the Amazon Rewards Visa Signature Card will earn a $60 instant Amazon Gift Card.
• Get a $10 bonus when you reload your Amazon Gift Card Balance with $100 or more. Applicable on first reload only.
• Save 20% on select gift card brands, including App Store & iTunes, Applebee’s and more. See all branded gift cards.
• Amazon Cash: Get a one-time $5 Amazon Credit when you add $20. Limited to first-time Amazon Cash customers.
• Amazon Prime members who book a car rental with Avis between November 28 and December 2 can receive up to 15% of the reservation price back in an Amazon gift card, an incentive to put towards other travel must-haves.

Small Businesses on Amazon Handmade and Amazon Launchpad

• Save 20% or more on Amazon Handmade products from around the world – shop deal and the gift guide at www.amazon.com/handmadegiftguide.
• Save up to 35% on top selling iOttie Wireless accessories
• Save on Dash appliances
• Save up to 35% on select party games for grown-ups including Exploding Kittens
• Save up to 44% on Geekee True Wireless Bluetooth Earbuds
• Save 15% or more on select LuminAID Solar phone chargers and lanterns

Grocery

• Save 25% or more on select Jack Link’s beef jerky
• Save up to 30% on select Victor Allen’s coffee packs
• Save 15% on select TAZO K-Cup pods
• Save 20% on select Soylent meal replacement shakes and protein bars
• Save 35% on Tea Forte tea gifts for the holiday season

Whole Foods Market

• Amazon and Whole Foods Market are offering special savings on organic and classic turkeys in celebration of Thanksgiving. All customers can choose from select organic ($3.49/lb) and classic turkeys ($2.49/lb), and Prime members will save even more on turkeys ($2.99/lb for organic and $1.99/lb for classic). The offer is valid until November 28, while supplies last. Prime members can also receive exclusive deals on organic jewel sweet potatoes ($1.29/lb), organic cranberries ($2.69/12-oz bag), and Bonafide frozen broths and soups (35% off).

DISCOVER THE SEASON’S HOTTEST GIFTS

Customers can also shop Amazon’s biggest-ever selection of curated gift guides and exclusive storefronts this year, which offer gifting inspiration and more:

• Holiday Toy List: amazon.com/holidaytoylist
• Amazon Fashion Gift Guide: amazon.com/fashiongiftguide
• Home Holiday Guide: amazon.com/HomeHolidayGuide
• Electronics Gift Guide: amazon.com/egg
• Luxury Beauty Gift Guide: amazon.com/LuxuryBeautyGiftGuide
• Active Lifestyle Gift Guide: amazon.com/active
• Small Business Gift Guide: amazon.com/smallbusinessgiftguide
• Amazon Launchpad Gift Guide: amazon.com/launchpadgifts
• Oprah’s Favorite Things 2019: www.amazon.com/oprah
• Mariah’s Must Haves: New this year, Amazon teamed up with award-winning singer & songwriter Mariah Carey to give fans a sneak peek into how she celebrates the holidays: amazon.com/mariahcarey.
• Interesting Finds curates some of the most interesting and fun products that customers are sure to love. You are able to “like” certain products and will be shown similar items in the future. Explore even more curated collections of Stocking Stuffers and White Elephant gifts.
• Gift Cards: Customers can opt for even more convenience and have presents gift wrapped and sent directly to loved ones without hassle, or choose from a variety of festively-designed gift cards to Amazon, other retailers, restaurants, Audible, and more. You can even get a one-time $15 Amazon credit when you purchase $50 or more in Amazon Gift cards (limited to first-time gift card customers).

MORE WAYS TO SHOP

In addition to amazon.com/blackfriday, customers can shop Amazon’s week of Black Friday deals in the following ways:

Amazon.com in Spanish: Customers can visit Amazon.com/espanol or use the Amazon App to shop, browse and search for millions of products, view their carts, and place orders in Spanish.

• Amazon App: The Amazon App allows customers to conveniently shop for their holiday needs – anytime and anywhere – and never miss a great deal. Customers can use the Watch a Deal feature to “Watch a Lightning Deal” and receive a notification on their mobile phone when the deal is about to start. Additionally, first time app users have an opportunity to save big this holiday. New customers will receive $10 the first time they sign-in to the Amazon App and an additional $15 when they make their first purchase on the app.
• Alexa Shopping: Customers can add to their Amazon wish list with Alexa by saying, “Alexa, add headphones to my wish list” and track packages and confirm your delivery date with Alexa by saying, “Alexa, where’s my stuff?”
• Amazon Business: Save big when shopping for work with deals on everything you need for your business. Find deals on supplies for the office holiday party, employee and client gifts, and items for community donation drives. Stock up for the new year with savings on the business essentials you need. Visit amazon.com/holidayforbusiness, For more information and to sign up for a free business account, visit amazon.com/business.
• Amazon Books: Whether customers want to discover a new book for the holidays, test-drive a device, or purchase Amazon Gift Cards, Amazon Books offers gifts for everyone. To find the store nearest you visit: www.amazon.com/stores.
• Amazon 4-star: Designed around Amazon.com customers, Amazon 4-star stores feature products that are 4 stars and above, top sellers, new and trending, and most popular from top categories including devices, consumer electronics, toys, games, books, kitchen, and home. To find the store nearest you visit: www.amazon.com/stores.
• Amazon Live: Watch Amazon Live’s shoppable Black Friday livestream throughout the day on November 29 for demonstrations on top deal products and cameo appearances from celebrities you love. Tune in starting at 4am PST by visiting www.amazon.com/live.
• Treasure Truck: Discover great gifts you never thought of on Treasure Truck. Opt-in by texting ‘TRUCK’ to 24193 and receive notifications for same-day offers – order the item and pick up at the truck the same day. This Black Friday, gift givers who act fast will find an incredible deal on a holiday-must-have tech item on the truck in select cities, while supplies last.
• Whole Foods Market: Prime members who shop at Whole Foods Market have access to a number of benefits year-round, like deep discounts on dozens of select popular products each week and an additional 10 percent off hundreds of in-store items. Additionally, Prime members in thousands of cities and towns can shop their local Whole Foods Market store using Amazon.com or the Amazon App.
• Woot! offers daily deals on customers’ favorite brands and free shipping for Prime members. Visit woot.com from November 24 through November 29 or download the Woot! App for great deals.

GIVE BACK THIS HOLIDAY SEASON, AND BEYOND

Amazon is committed to making holiday giving and giving back easier than ever.

• AmazonSmile: To jump right into holiday shopping and support your favorite charitable organization at the same time, simply visit smile.amazon.com/blackfriday. By starting with smile.amazon.com, you’ll find the same Amazon experience, with the added bonus that Amazon will donate a portion of the purchase price of eligible products to a charity of your choice.
• Charity Lists: Charity Lists give charitable organizations an easy way to create wish lists of products needed, while providing a convenient way for customers to donate these essential items directly to the causes. Customers are able to contribute items that are truly critical, to charities they care about, no matter how big or small. Customers can shop thousands of Charity Lists by visiting smile.amazon.com/charitylists, with new charities joining all the time.
• ( RED) Shopathon: For the third year, Amazon is teaming up with (RED), the charitable organization founded by Bono and Bobby Shriver in 2006, to fight AIDS. Amazon is providing customers a single destination to shop more than 150 (RED) products, including the exclusive (RED) edition of the all-new Echo, which will be available for a limited time. For every all-new Echo (RED) edition sold, Amazon will donate $10 to the Global Fund. Plus, customers interested in donating to support (RED)’s fight can do so on any Echo device by simply asking, “Alexa, donate to (RED).” (RED) products will be available starting today at amazon.com/red.

HOLIDAY DELIVERY MADE EASY

In addition to free delivery on more than 100 million items for all Amazon customers, Amazon has expanded its fast, free, and convenient delivery options for Prime members and customers this holiday season:

• Fast and Reliable One-Day and Same-Day Delivery. Throughout the season, Prime members in the U.S. can shop a selection of over 10 million items for Prime Free One-Day Delivery and millions of items available for Same-Day Delivery in 46 major metropolitan areas. Not a Prime member yet? Join Prime or start a 30-day free trial at www.amazon.com/prime.
• Ultrafast and FREE grocery delivery: Now Prime members get free and fast grocery delivery from Amazon Fresh and Whole Foods Market. Selection includes a variety of products for all your holiday needs, from meat to seafood, produce, snacks, and household essentials, with options for fast one- and two-hour delivery windows. Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market delivery. Learn more at amazon.com/grocery.
• Pickup and delivery on your terms: This holiday season, customers can pick up their packages at a number of Amazon Hub locations including thousands of in-store staffed Counter pickup points across the U.S. within Rite Aid, GNC and Stage stores, as well as at Health Mart independent pharmacies. Additionally, tens of millions of products can be easily and conveniently delivered to 900 cities and towns across the country via Locker or Locker+. To find an Amazon Hub location, visit amazon.com/Hub. In addition, Prime members in 50 U.S. cities and surrounding areas can also enjoy secure, convenient package delivery with Key by Amazon (amazon.com/key).

Profitero Study Methodology

Each day, Profitero monitors prices and other data on more than 450 million product pages at more than 8,000 online retailers. For this study, Profitero analyzed daily prices collected from July 8, 2019 to September 30, 2019 across 19 leading online retailers. Categories analyzed included Appliances, Baby, Beauty, Electronics, Grocery, Home Furniture, Household Supplies, Music & CDs, Office Supplies, Pet Supplies, Sports & Outdoors, Tools & Home Improvement, Toys & Games, and Video Games. The study only compares prices collected on the same day, with both retailers in-stock. Amazon prices reflect 1P only on Amazon.com, exclusive of Fresh and Prime Now. The other retailer online prices studied could reflect promoted prices, but exclude coupons, other discounts that require additional shopper action, or special prices available through retailer-specific programs such as Target REDcard.

Nordstrom Opens Its Doors At The SoNo Collection In Norwalk, CT

This New Location Marks The Company’s Second Connecticut Store and The First Of Two East Coast Openings This Fall

This past week, leading fashion retailer Nordstrom, Inc. opened the doors to Nordstrom the SoNo Collection, the company’s second full-line store in Connecticut. The three-level, 140,000 square-foot store features the latest store design, a brand-new service concept, a new beauty and wellness experience, and a comprehensive offering of clothing, shoes and accessories for the entire family. The first Nordstrom store in Connecticut opened at Westfarms Mall in Farmington in 1997.

Nordstrom Incorporated Logo

The SoNo Collection (100 N. Water St, Norwalk, CT 06854 +1-203-299-0701) is a new 83-store strong shopping, dining, art, and entertainment destination located near I-95 in South Norwalk, Connecticut , just one hour outside of New York City. The SoNo Collection has a lot to offer, including an expansive selection of your favorite fashion retailers and an abundance of one-of-a-kind art and entertainment experiences in Fairfield County.

Nortdstrom’s newest store design concept includes lighter fixtures, more windows and natural light that connect the shopping experience to the outside world. The goal was to create spaces where customers want to spend their leisure time, to encourage a sense of discovery for new brands or styles they haven’t tried before.

Women’s apparel features fashion in a variety of price points including of-the-moment brands like rag & bone, Veronica Beard, FRAME, and Saloni; designer brands including Missoni, Carolina Herrera and Oscar de la Renta; and exclusive and limited distribution brands like Madewell, Topshop and more than 35 Nordstrom Made labels. In shoes, customers can find everything from Nike to Doc Martens to Christian Louboutin, including several Nordstrom Exclusive styles from Valentino, Prada, Golden Goose and Givenchy. The store also has four specialty handbag boutiques including Chloe, Longchamp, Givenchy and Mansur Gavriel.

Selection of Women’s Fashion at Nordstrom The SoNo Collection

Selection of Women’s Fashion at Nordstrom The SoNo Collection

Selection of Jeans at Nordstrom The SoNo Collection

Customers will also find the retailer’s latest beauty concept Nordstrom Beauty Haven, which highlights wellness, haircare and beauty tools with top trending brands and services to pamper customers from head-to-toe – whether they have 30-minutes or three hours. Services include:

• Anastasia Beverly Hills Brow Suite: A boutique brow experience with experts trained to reshape and sculpt using the Anastasia method.
• Base Coat Nail Salon: Featuring manicures and pedicures using plant-based and mostly chemical-free products.
• Light Salon: This light bar service brings convenient and effective five to sixty-minute treatments to customers using the latest LED technology. The facial bar offers various treatments ranging from spot treatments to peels.

Additional beauty brands include dedicated boutiques by Chanel, Atelier Cologne, Diptyque, Jo Malone, and Kiehl’s, as well as Charlotte Tilbury, Sulwhasoo, Arcona, Herbivore, Kopari and La Mer.

Selection of Men’s Fashion at Nordstrom The SoNo Collection

Selection of boots in the Shoe Salon at Nordstrom The SoNo Collection

Men’s Shoes and clothing include designer brands like Ksubi, Norse Projects, and Christian Louboutin, as well as Madewell Men, Patagonia and Topman, to name a few. The Kid’s Wear department features Tucker + Tate, Miles Baby and Mini Boden, and the store also has an At Home department, a full-service bistro-style restaurant Bazille, and Ebar, for artisan coffee and snacks.

Selection of handbags at Nordstrom The SoNo Collection

“We’re eager to welcome customers to showcase our latest store design and some of the company’s most exciting new beauty and service concepts, in addition to great fashion at a breadth of price points,” said Molly Carmody, Nordstrom the SoNo Collection store manager. “We can’t wait for customers to experience the best of what we have to offer and look forward to welcoming them right here in Norwalk.”

As the retail landscape continues to evolve, Nordstrom is looking to make shopping in-store and online a seamless experience that’s easy, convenient and serves customers on their terms. The answer? A new service concept called Express Services, launching at Nordstrom the SoNo Collection for the first time. This new department features a dedicated 2,700 sq. ft. area where customers can pick-up online orders, try them on, issue express returns and access in-store alterations and tailoring services all in one place. Additional services include Curbside Pickup, complimentary Personal Styling, bra and prosthesis fitters, and more.

Opening Day kicked off at 8 a.m. with Beauty Bash – a high energy beauty party – just outside the store’s SoNo Collection mall entrance. Customers enjoyed a preview of the store’s exciting cosmetics selection as well as one-on-one time with Nordstrom beauty experts who provided inside scoop on fall beauty trends. More than 320 employees welcomed customers when the doors officially opened at 10 a.m.

The night before opening, Nordstrom hosted Nordstrom Night Out – an opening party that raised more than $80,000 for Fairfield County’s Community Foundation and Domestic Violence Crisis Center. More than 1,000 guests were in attendance to experience an exclusive preview of the new store while enjoying cocktails, gourmet delights and desserts; entertainment from artists DJ Alkimist, Boutique Jazz and DJ Ian Wallace; fall fashion presentations and an opportunity to shop the season’s best looks.

At the end of the month, Nordstrom the SoNo Collection will be joined by Nordstrom NYC – the company’s first flagship store in New York City, opening October 24. NordstromThe Men’s Store NYC opened in April of 2018.

Ashley Graham And Swimsuits For All Feature Real Women In The Annual Sports Illustrated Swimsuit Issue For The Very First Time

New ‘Ashley Graham x Swimsuits For All Collection’ Designed for “Every Body, Every Age, Every Beautiful”

Leading swimwear brand Swimsuits For All, an FULLBEAUTY brand, has once again partnered with model Ashley Graham for a limited edition capsule collection celebrating “every body, every age, every beautiful“. The new ‘Ashley Graham x Swimsuits For All’ collection will debut with a new ad campaign in the 2017 Sports Illustrated Swimsuit Issue and will be the brand’s first full collection available in sizes 6 to 22.

From the groundbreaking #CurvesInBikinis campaign to Graham’s first capsule collection with the brand – which sold out in minutes – Graham and Swimsuits For All has proven time and time again that they are an unbeatable combination. This new collection continues that streak, with an expertly designed assortment of swimwear and cover-ups that flatter a woman’s natural shape without sacrificing style.

Available now at www.SwimsuitsForAll.com, ‘Ashley Graham x Swimsuits For All’ will launch with a sun-drenched video and photo series that encourages women of all shapes, ages, and backgrounds to come together and celebrate their unique womanhood. Shot in the vibrant streets and hidden beaches of Puerto Rico, the campaign features Graham in styles from the collection, which was inspired by the festive spirit of the island. Ashley shares the magic of old San Juan with real women and free-spirited locals as they celebrate “every body, every age, every beautiful” all wearing styles from the new collection.

“I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,” said Graham. “We’re continuing to shift perceptions of beauty and encouraging more inclusivity in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!”

The 2017 ‘Ashley Graham x Swimsuits For All’ swimwear collection will be available at www.SwimsuitsForAll.com and select retail partners beginning featuring a 16-piece line of bikinis, one-pieces, and cover-ups and priced between $70 – $150, with sizes ranging from 6 – 22.

FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman’s®, Jessica London®, Swimsuits For All, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.

The Business of Fashion: LVMH Moët Hennessy Louis Vuitton Announces Record 2016 Results

LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of €37.6 billion in 2016, an increase of 5% over the previous year. Organic revenue growth was 6%.

In the fourth quarter, revenue increased by 9% compared to the same period of 2015. Organic growth was 8%. The American market remains on a good track as does Europe. Asia, excluding Japan, continued its good momentum.

Profit from recurring operations reached €7 billion in 2016, an increase of 6%, to which all business groups, apart from selective distribution, contributed. This result compares to 2015 which was itself a year of growth. Operating margin reached 18.7%. Group share of net profit was €3 981 million, representing growth of 11%.

Bernard Arnault, Chairman and CEO of LVMH, said: “LVMH achieved an excellent performance in 2016 within a context of geopolitical and economic instability. Continued innovation, entrepreneurial spirit and the quest for excellence: all Maisons continue to assert these core values while maintaining rigorous execution of their strategies on the ground. In an environment which remains uncertain, we can count on the appeal of our brands and the agility of our teams to strengthen, once again in 2017, our leadership in the universe of high quality products.”

Key highlights from 2016 include:

• Record revenue and profit from recurring operations
• Growth in the United States, Europe and Asia
• Good performance of Wines & Spirits in all regions
• The success of both iconic and new products at Louis Vuitton, where profitability remains at an exceptional level
• Progress at Fendi
• The sale of Donna Karan and the acquisition of Rimowa, a leader in luggage of excellence
• Good momentum at Parfums Christian Dior driven by successful product innovations
• Market share gains at Bvlgari and TAG Heuer
• Growth at Sephora which strengthened its position in all its markets and in digital
• Free cash flow of €3 974 million, an increase of 8%
• Gearing of 12% at end of December 2016

WINES & SPIRITS: GOOD YEAR WITH PROGRESS IN THE UNITED STATES AND REBOUND IN SHIPMENTS TO CHINA

The Wines & Spirits Business Group recorded an increase in organic revenue of 7 %. On a reported basis, revenue growth was 5 %. Profit from recurring operations increased by 10 %. With volumes up 3%, solid growth continues for champagne and prestige cuvees performed particularly well. Hennessy cognac enjoyed an excellent year with 10% volume growth. The American market is growing well and China saw better momentum after a tough 2015 due to destocking by distributors. Other spirits, Glenmorangie and Belvedere, continued their growth.

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy, Glenmorangie, Ardbeg, Belvedere, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun.

FASHION & LEATHER GOODS: GOOD PERFORMANCE OF LOUIS VUITTON, OTHER BRANDS STRENGTHENED THEIR POSITIONS

The Fashion & Leather Goods Business Group recorded organic revenue growth of 4% in 2016. On a reported basis, revenue growth was 3 %. Profit from recurring operations increased by 10%. Louis Vuitton had a good year driven by the level of creativity across all its businesses. The continued success of its iconic product range and the strong demand for recent creations such as the new luggage designed by Marc Newson and the Louis Vuitton fragrances, all contributed to this growth. Fendi recorded robust growth crossing the symbolic revenue threshold of 1 billion euros during the year. Loro Piana continued to expand its distribution network and opened a flagship store in Paris. Céline, Loewe and Kenzo all continued to grow. Marc Jacobs continued to work on changes to its collection. Donna Karan was sold in December to the American G-III group. Rimowa, world leader in luggage of excellence, joined the LVMH group.

Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and Rimowa.

PERFUMES & COSMETICS: CONTINUED SUCCESS OF INNOVATIONS; EXCELLENT PERFORMANCE IN MAKEUP

The Perfumes & Cosmetics Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 6%. Profit from recurring operations increased by 5%. The inauguration of the new atelier for the creation of fragrances, Les Fontaines Parfumées, at Grasse was a highlight of the year. Parfums Christian Dior grew market share in all regions, driven by the worldwide success of Sauvage and the vitality of its iconic perfumes J’adore and Miss Dior. The progress of makeup also contributed to the Maison’s excellent performance. Guerlain benefitted from the successful launch of its new makeup collection inspired by its fragrance La Petite Robe Noire. Benefit experienced strong growth driven by the success of its new collection for eyebrows. Make Up For Ever, Fresh and Kat Von D performed well.

LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh).

WATCHES & JEWELRY: MARKET SHARE GAINS FOR BVLGARI AND TAG HEUER

The Watches & Jewelry Business Group recorded organic revenue growth of 5%. On a reported basis, revenue growth was 5%. Profit from recurring operations increased by 6%. Bvlgari continued to gain market share with enhancements to its Serpenti, Diva and B.zero1 lines. Growth continued in China, Korea and in the Middle East. TAG Heuer grew despite a difficult market for watches, gained market share and benefitted from the success of its new collections and its connected watch. Hublot accelerated its development in Asia and recorded the best year in its history. Chaumet continued to move its product lines upmarket and inaugurated a new boutique concept in Hong Kong.

LVMH‘s Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture created with the world’s leading diamond group.

SELECTIVE RETAILING: GOOD PERFORMANCE AT SEPHORA, DFS IMPACTED BY A DIFFICULT TOURISM CONTEXT IN ASIA

The Selective Retailing Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 7%. Profit from recurring operations declined by 2%. Sephora gained market share across all regions and once again recorded double-digit growth in both revenue and profits. More than a hundred stores were opened in 2016 including notably a flagship store in the World Trade Center in New York and major renovations in Boston and Singapore. Its online offer accelerated with the launch in six new countries. DFS continued to face a difficult environment, notably in Hong Kong. The expansion into new destinations continued. The opening of the T Galleria in Angkor in Cambodia and one in Venice, Italy were the highlights of the year.

LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval Blanc hotels.

Key figures:
Euro millions			2015		2016		% change
Revenue			35 664		37 600		+ 5 %
Profit from recurring operations			6 605		7 026		+ 6 %
Group share of net profit			3 573		3 981		+ 11 %
Free cash flow*			3 679		3 974		+ 8 %
Net financial debt			4 235		3 265		– 23 %
Total equity			25 799		27 903		+ 8 %

* Before available for sale financial assets and investments, transactions relating to equity and financing activities

Three, Two, One…Holiday! Amazon.com Launches Black Friday Deals Store and Curated Holiday Gift Guides

This Holiday Season, Customers Can Enjoy More Deals Than Ever Before On Everything From Hd Tvs To Stylish Kitchen Staples To Some Of The Most Popular Toys Of The Year

To Help Customers Find The Perfect Gift For Everyone On Their Shopping List, Amazon Offers Curated Holiday Gift Guides For Electronics, Home, Handmade, And Other Categories

Alexa, What Are Your Deals? New This Year, Prime Members Can Use Alexa Voice Shopping To Shop For Almost Anything, Including Exclusive Deals For Customers With An Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire Tv, Or Fire Tablet

Amazon.com has announced the launch of its Black Friday Deals Store and more than a dozen curated holiday gift guides, officially marking the start of the holiday countdown. Customers can enjoy tens of thousands of deals this holiday season on Amazon.com, with new deals as often as every five minutes on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year. In addition, Amazon offers curated holiday gift guides to help take the guesswork out of shopping for loved ones and make it easier for customers to find the perfect gift for everyone on their list.

“Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends.”

Black Friday Deals Store

Available at www.amazon.com/blackfriday, the Black Friday Deals Store is the leading deals destination for customers with tens of thousands of deals, and new deals as often as every five minutes, now through December 22. Customers can enjoy more deals than ever before this holiday season, including low prices on top gifts such as electronics, toys, clothing, jewelry, kitchen items, and more. In fact, Amazon is offering up to 20 compelling Deals of the Day in a single day. Some examples of the great deals Amazon customers can take advantage of this holiday season include: $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and up to 40% off select Magformers toys.

Electronics Gift Guide

Available at www.amazon.com/electronicsgiftguide, the 2016 Amazon Electronics Gift Guide features more than 500 of this year’s hottest technology products all in one convenient location. Enthusiasts can explore new releases such as 360-degree cameras and buzz-worthy gifts like virtual reality headsets and 3D printers. The Electronics Gift Guide also features innovations from up-and-coming startups in the Amazon Launchpad program. Customers can browse more than 10 categories, including smart home, home entertainment, music, wearables, photography, gaming, gadgets and gizmos, and more. The Electronics Gift Guide also includes expert reviews and product demonstration videos to help customers find the perfect gift. And shoppers looking for budget-friendly gift ideas can find top gifts under $100.

Home Gift Guide

Available at www.amazon.com/homegiftguide, the 2016 Amazon Home Gift Guide is a curated list of more than a thousand of this season’s must-have products for the home. Filled with gift ideas for indoors and outdoors, customers can easily discover presents for everyone on their list, including cooks, bakers, home decorators, arts and crafters, smart home tech lovers, pets, backyard enthusiasts, kids and more, curated by experts in the industry such as Smitten Kitchen and Design*Sponge. Holiday decorators and party planners will find everything they need to set a festive scene at home. Customers can also shop the latest trends in the Home Gift Guide, including copper appliances, rose gold cutlery, and handmade ceramics, as well as browse products that are new this holiday season, including the KitchenAid Mini, NEST Fragrances Classic Candle (Hearth), Petcube Play Wi-Fi Pet Camera, and Bissell 1650A Pet Hair Eraser Vacuum.

Handmade at Amazon Holiday Gift Guide

Available at www.amazon.com/handmade, the Handmade at Amazon Holiday Gift Guide offers customers curated lists of genuinely handcrafted items sold directly by artisans. Featuring products for her, for him, and for kids, as well as handcrafted stocking stuffers for friends and family, the Gift Guide makes finding the perfect holiday present easier than ever. Heading into this holiday season, Amazon customers visiting the Handmade at Amazon store will see hundreds of thousands more handcrafted items, thousands of which are eligible for Free Two-Day Shipping with Amazon Prime. For shoppers looking for a personal touch, over half of the items listed on Handmade have options for customer personalization. With handcrafted items in categories from toys and games, to home décor, handbags and accessories and kitchen and dining, Handmade at Amazon is a one-stop-shop for artisan-crafted gifts this holiday season.

Gilt.com Celebrates Stylish Living with New Fall Brand Campaign, #GiltLife

Gilt.com, the innovative online shopping destination, announces the debut of #GiltLife, a 360-degree brand campaign that captures the thrill of enjoying life in style. As part of the campaign, Alessandra Ambrosio, Kate Bosworth, and Marcus Samuelsson will be featured in custom video spots that capture each living their own #GiltLife. The multi-channel campaign includes four video spots, 17 campaign images, sponsored content, and a dynamic pop-up townhouse in New York City.

Gilt Groupe logo (PRNewsFoto/Gilt) (PRNewsFoto/Gilt)

Gilt (www.gilt.com) is an innovative online shopping retailer offering its members special access to the most inspiring lifestyle merchandise and experiences – all at exceptional prices. Gilt is a daily destination for discovery of the most coveted brands and products, including fashion and accessories for women, men, and children; home décor; and unique activities in select cities and destinations.

“Gilt is a destination for the total life—we offer our members the best of fashion, beauty, home, local activities, and travel. We’ve evolved the flash sale model to more seamlessly showcase unique lifestyle content, merchandise and experiences, so that our members can shop for a stylish life in just a few clicks,” said Jonathan Greller, President of Gilt. “We are thrilled to launch the #GiltLife campaign as a vehicle to present Gilt as an expert curator of an inspiring and colorful lifestyle.“

The first video spot focuses on three young women embarking on a road trip to a country house, where they meet up with friends of all ages to play bocce ball, savor an outdoor dinner, take group photos and enjoy the outdoors. Each person dons a different eye-catching ensemble, showcasing the range of styles and merchandise offered on Gilt.

Additional video spots will be released on a rolling basis starting Thursday, Sept. 29 featuring Actress Kate Bosworth, Monday, Oct. 3 featuring Chef Marcus Samuelsson, and finally on Wednesday, Oct 5 featuring Model Alessandra Ambrosio. Each spot grants an intimate glimpse into their lives. All three tastemakers have also curated collections featuring their favorite fashions, home décor, and local experiences, which will launch in tandem with their video spots, on Gilt and Gilt City.

In New York City, the campaign will come to life through an interactive pop-up space, the #GiltLife House. This luxury, four-story townhouse will showcase the brand’s varied lifestyle offerings through a series of captivating events tied to fashion, food, fitness, family fun, weddings, beauty and wellness, and travel. These intimate experiences, including classes, exhibitions, and performances, will take place from Friday, Sept. 30 through Saturday, Oct. 8. Members can buy event tickets on a first-come, first-served basis on GiltCity.com beginning Tuesday, Sept. 27. Products and experiences highlighted in the space will be available for purchase on Gilt.com beginning Thursday, Sept. 29.

Brands and partners featured within the #GiltLife House include: Bermuda Tourism Authority, BULLDOG London Dry Gin, Crayola, exhale, Fiddler on the Roof, Chef Chris Fischer, The Prisoner Wine Company, Safavieh, SCOPE Art Show, Sony Entertainment & RED Distribution (musical performances), and Chef Michael White and Altamarea Group.

The #GiltLife campaign video spots are running on Facebook, Instagram, Snapchat, Twitter, YouTube and in native advertising. The campaign imagery is featured in out-of-home NYC street furniture and on Facebook and Instagram. Sponsored content will run on national and New York-specific fashion and lifestyle digital outlets.

Gilt is part of the Hudson’s Bay Company portfolio of brands.

New York Fashion Week Spring/Summer 2017 Shows Preview: Kia STYLE360 Announces Star-Studded Designer Line Up, Schedule and Sponsors for New York Fashion Week September 12-15, 2016

Serena Williams, Ashley Graham, Kristin Cavallari and More To Strut Their Stuff On The Runways

Hollywood & fashion special event firm, A-list Communications has announced Kia STYLE360, its New York Spring/Summer 2017 Women’s Runway Previews September 12th – 15th, 2016. This season will mark the 12th annual year at New York Fashion Week, highlighting its signature formula of fashion week events among exciting ready-to-wear celebrity designer brands, musical performances, high fashion designer brands, and fashion-fan favorites each season.

Started in 2004, and then called “Style Lounge,” this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite models who have graced STYLE360’s stages and venues includes Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more.

An element that always separates Kia STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.

This year’s schedule builds on the success of last year with many renewing designer names as well as renewed title sponsor, Kia Motors (www.Kia.com). Kia returns this year to invite the fashion industry to discover the all-new 2017 Cadenza sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.

Events kick-off with entertainment and lifestyle retailer HSN’s third successive show presenting their Serena Williams Signature Statement Collection with Ms. Williams taking the stage two days after New York’s U.S. Open Women’s Championship. The week wraps up with Kia STYLE360‘s third annual fashion event with celebrity, actress and fashion designer Kristin Cavallari, who will present her new Emerald Duv Jewelry Collection, new shoe releases from her Chinese Laundry Collection as well as signed copies of her book “Balancing on Heels”.

This September’s line-up of fashion shows and festivities for Kia STYLE360 includes the following:

Monday, September 12th

3:00pm: HSN Presents Serena Williams Signature Statement Collection Runway Show

7:30pm: Designer Fashion Runway Show TBA

9:00pm: KIA STYLE360 Presents Serena Williams Signature Statement Collection by HSN After-party at Bagatelle NYC

Tuesday, September 13th

10:30am: Raul Penaranda Spring 2017 Momentum

3:00pm: Vipe Activewear Collection Fashion Show with Angela Simmons

7:30pm: Tumbler and Tipsy by Michael Kuluva

Wednesday, September 14th

3:00pm: Addition Elle Presents Holiday 2016 RTW + Ashley Graham Lingerie Collection

7:00pm: Row A Seat 4 Collection SS17 by Frontrow

Thursday, September 15th

7:00pm: Kia STYLE360 Hosts Kristin Cavallari Collections for Emerald Duv Jewelry & Chinese Laundry at Row NYC

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.

Other renewing sponsors generously supporting the September 2016 season includes Not Your Mother‘s hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. Makeup partners, LimeLight by Alcone (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com) are also renewed partners this season.

Official hotel and after-party partner for the third consecutive year is Row NYC conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests as well as host the closing fashion event. Row NYC is also offering exclusive tickets to a Kia STYLE360 show (winners’ choice) and invitations to the closing event hosted at the hotel. (Details can be found at www.rownyc.com.)

Finally, award winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns in an elevated presence to graciously pour its California Pinot Grigio and Pinot Noir across all events.

New sponsors to the program this September include Eternal Water (www.eternalwater.com) who will keep guests hydrated and refreshed with its Pure and Pristine Artesian Water and its beautifully designed BPA free bottle which will be collected for recycling after each event. Additionally, OtterBox Products Inc. (www.otterbox.com) joins to present its line of fashionable, sleek smartphone cases to NYFW in the OtterBox Lounge and will debut some of the new looks across a couple runway shows. New York City hotspot and fashion model sanctuary Bagatelle, one of New York’s trendiest restaurants, will serve as official nightclub partner hosting Kia STYLE360’s intimate VIP event.

Kia STYLE360 also proudly welcomes ChapStick (www.chapstick.com) to its line-up of sponsors this season. ChapStick will help guests feel runway ready with new ChapStick Total Hydration Moisture + Tint – which provides long-lasting moisture plus a hint of color from the experts in lip care.

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360. Official hashtag this season is #KiaSTYLE360NYFW.

Speedo Introduces the “Speedo Lifestyle Collection”

Speedo International has launched the ‘lifestyle collection,’ inspired by tropical days and carnival colors, a new range of swimwear for men and women which is perfect for the beach or pool and is available online now at: http://www.speedo/com/lifestyle

Team Speedo’s Swimming Stars in The New Speedo Lifestyle Collection (PRNewsFoto/Speedo International)

The women’s collection, modelled by Team Speedo swimming stars, Alia Atkinson (JAM), Missy Franklin (USA), Jessica Hardy (USA), Elizabeth Beisel (USA), Femke Heemskerk (NED), Lauren Boyle (NZL) and Jazz Carlin (GBR) who have swapped their highly technical performance suits for a fun and vibrant, tropical swimsuit, offers women a wide range of swimsuits to help you look and feel great in the water.

Team Speedo’s Swimming Stars in The New Speedo Lifestyle Collection (PRNewsFoto/Speedo International)

Vibrant, colorful prints capture the energy and vibe of the tropics, combined with wave-like graphics to simulate the flow of water over the body. Use of color is zoned to shape and enhance the figure while also highlighting the function and technology running through each swimsuit.

Team Speedo’s Swimming Stars in The New Speedo Lifestyle Collection (PRNewsFoto/Speedo International)

Modelled by elite swimming stars, Cameron McEvoy (AUS), Florent Manaudou (FRA), Ryan Lochte (USA) and James Guy (GBR), the lifestyle collection for men offers a wide range of aqua shorts and briefs.

Team Speedo’s Swimming Stars in The New Speedo Lifestyle Collection (PRNewsFoto/Speedo International)

The men’s collection takes inspiration from deep ocean waters, with a cool palette of dark and iridescent teals combined with luminous splashes of yellow and green. Vibrant, colorful prints capture the energy and vibe of the tropics, making the lifestyle collection the perfect summer swimwear.

The Lifestyle collection for men and women is available at your local Speedo stockist and now at http://www.speedo/com/lifestyle.

Nordstrom’s Annual Anniversary Sale Is On #NSALE

Shop For Brand New Arrivals At Super-Sale Prices During Nordstrom Anniversary Sale

https://youtu.be/swlZUId4OZs 

The annual Nordstrom Anniversary Sale is on! This is the fashion specialty retailer’s biggest event of the year, featuring brand new arrivals at super-sale prices for a limited time – prices go back up on August 8.

Buy Now, Wear Now

https://youtu.be/1NGPM9qMIbw

Anniversary Sale stocks more than fall essentials like coats and boots. You’ll also find summer and pre-fall styles perfect for buy now, wear now wardrobe updates, or transitional staples to wear into the next season.

https://youtu.be/-BpqSlHehYA

This year, Anniversary Sale debuts some new brands to the event, including Alexander Wang (clothing, accessories and shoes), Alex and Ani, Allsaints (handbags), rag & bone (handbags and accessories), Marc Jacobs (handbags), Current/Elliott, Madewell, Illesteva, Cupcakes and Cashmere, Alice + Olivia, Mara Hoffman, The Honest Company, Peek and Burberry (kids), among others.

https://youtu.be/wH3iX-unpCs

Don’t Miss These Makeup Must-Haves

When it comes to beauty and fragrance at #NSALE, you’ll find limited-edition beauty items at incredible values available only during the sale. There are over 300 beauty and fragrance exclusives – brand favorites include: Charlotte Tilbury, Jo Malone, Kiehl’s Since 1851, MAC and more. And while you’re at it, Nordstrom offers samples of almost any beauty product in store, every day, not just during the sale. Just ask for a sample!

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https://youtu.be/qi2CVmZlRc4 

Barneys New York Returns to Downtown Manhattan With New Flagship Store at Historic Chelsea Location

Barneys New York, the luxury specialty retailer, announced the completion of its new downtown flagship. The opening, earler this week, in Chelsea on 7th Avenue between 16th Street and 17th Street marks the return of the store to the same block that the company was founded on in 1923, and where it maintained an iconic presence through the late 1990’s.  The store will occupy almost an entire city block giving a new presence to the 7th Avenue streetscape, and offering a unique and timeless luxury shopping experience for downtown customers.

Barneys New York Downtown Flagship – Ground Floor. Photograph by Scott Frances

Designed by award-winning New York-based architectural firm Steven Harris Architects, the new 55,000 square foot flagship, spanning five floors, will include men’s and women’s RTW, footwear, accessories, cosmetics, a Blind Barber barbershop, and a Freds restaurant, with a luxurious and modern aesthetic consistent with the Barneys New York brand.

Barneys New York Downtown Flagship – Staircase. Photograph by Scott Frances

While Barneys New York returns to its original roots, the architecture, technology, services and overall experience reflect the ever-evolving modern store it has become today.  State of the art technology and mobile applications enhance the selling experience; beauty and shopping services will cater to those who value time as a luxury; and the restaurant is a nod to Freds on Madison Avenue, but with a menu all its own that emphasizes drinks and small plates.  The Downtown flagship will carry the curated and discerning edit of merchandise for which Barneys New York is known, and will reflect a neighborhood luxury shopping experience.  Top designers such as Dries Van Noten, Givenchy, and Saint Laurent will be available, as well as XO “Exclusively Ours” brands such as Baraboux handbags, and fragrances from Douglas Little.  The Downtown flagship will also launch exclusive capsule collections from Valentino, Alexander Wang, Elder Statesman, and Sidney Garber, among others.  

Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City Pictured: Dandy Wellington, Thelma Washington, and Evetta Petty with Ajak Deng. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/

“The opening of our new Downtown flagship is a unique homecoming for Barneys New York,” said Barneys New York CEO Mark Lee. “Born as a single brick and mortar location over 90 years ago, Barneys New York returns to the same New York City block as a modern 21st century retail force that will offer the downtown customer a unique and unprecedented customer experience.”

The thriving Madison Avenue flagship will maintain its presence as the largest Barneys New York store and, coupled with the smaller neighborhood stores in Brooklyn and the Upper West Side, further pays homage to the deep-routed relationship between Barneys and New York City.  To celebrate this longstanding bond, Barneys’ Spring 2016 campaign entitled “Our Town,” shot by Bruce Weber, aims to honor the way that New York City continues to inspire the brand as a whole. 

Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City REGULATION YOHJI YAMAMOTO Crêpe De Chine Jacket / REGULATION YOHJI YAMAMOTO Twill “Boxer” Shorts Pictured: Female construction workers Priscilla Gibson and Shantar Gibson with Ajak Deng. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/

The campaign features both portraits and short films highlighting iconic New Yorkers spanning from notable faces such as Bobby Cannavale, Cyndi Lauper, Lady Gaga, Yoko Ono, and Patti Smith, to local characters like iconic Italian restaurant Rao’s owner, Frank Pellegrino, and nightlife icon Ladyfag.  The images and films of “Our Town” depict New York through Weber’s eyes, and find the humanity, individuality, and soul of each eccentric character and location, truly showcasing the diversity and beauty of the city. 

Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City Pictured: the Angulo brothers from The Wolfpack, from left: Makunda, Eddie, Bhavagan, and Narayana. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/ 

FLAGSHIP DESIGN
The Barneys New York team collaborated with award-winning New York-based architectural firm Steven Harris Architects on the Downtown flagship store, a continuation of the partnership with that began in early 2012 with renovations at the Madison Avenue and Beverly Hills locations.  Under the direction of founding architect Steven Harris and designer Lucien Rees Roberts, the Barneys New York flagships serve as a unique example of retail design for the residential visionaries.  Lalire March Architects serve as the Executive Architect on the project.  

“The store is completely unique compared to any other store downtown.  It is subtle but inordinately luxurious,”said Steven Harris.  “We wanted to create a calm and tranquil environment with a neutral, but richly varied color palate that truly highlights the merchandise.”

The exterior of the Downtown flagship store is defined by the 170 foot stainless steel marquee running along the 7th Avenue façade and wrapping the corner of 16th Street.  The striking store front provides ample space for Barneys’ world-renowned window displays, with two feature windows on 7th Avenue, and three additional windows providing views into the store. 

Barneys New York Downtown Flagship – Staircase. Photograph by Scott Frances

A central atrium with an exquisite spiral staircase provides views of the adjoining floors and encourages shoppers to discover the space.  The vast sculptural stair connects the lower Foundation level to the third floor, and serves as an ode to the store design of the original Barneys.  The atrium features glass with a custom abstract design of mirrored vertical, horizontal and diagonal lines inspired by Agnes Martin and Fred Sandback.

Barneys New York Downtown Flagship – Mens Third Floor. Photograph by Scott Frances

The new flagship’s ground level will highlight men’s and women’s leather goods and accessories, as well as women’s fine jewelry.  A volume of black nero marble, carefully placed between the exterior and interior, marks the entry and becomes a dramatic display wall for jewelry.  Mirror polished stainless steel clad columns, evocative of John McCracken‘s work, further open up the space, while hand rubbed brass accents add a level of warmth.  Biomorphic shaped tables made from granite and marble display a curated selection of leather goods and accessories. 

Who’s The Hot Mama In The 2016 Sports Illustrated Swimsuit Issue?

swimsuitsforall‘s New #SwimSexy Campaign Features a Sexy 56-Year Old Bikini-Clad Model – the Oldest Woman of the Issue, Ever!

The New Campaign Ushers In The Golden Age Of Body Positivity Proving That Women Of All Ages, Shapes And Sizes Can Be Sexy.

swimsuitsforall, a FULLBEAUTY Brand and the leading online retailer for curvy swimwear, is once again making history with the unveiling of its new #SwimSexy campaign in the 2016 Sports Illustrated Swimsuit Issue hitting newsstands on February 16, 2016. In this year’s campaign, supermodel Ashley Graham is featured alongside British Ghanaian model Philomena Kwao and mature model Nicola Griffin. Not only are the three women some of the first curvy girls to appear in the publication, but at 56, Griffin is the oldest woman to grace the pages of the highly anticipated annual Swimsuit issue.

swimsuitsforall (PRNewsFoto/swimsuitsforall)

“People think you lose your sex appeal as you get older – but that’s a myth; I’ve never felt sexier. I have two daughters and I’m so proud they get to see me looking sexy and confident in a bathing suit,” says Griffin.

Nicola Griffin for #SwimSexy by swimsuitsforall (PRNewsFoto/swimsuitsforall)

swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, The company has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The raison d’etre of the online retailer is to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality.

“Body positivity and women’s empowerment are issues close to my heart. swimsuitsforall has shown strong support for curvy women everywhere, and I am honored to be a part of the #SwimSexy movement!” says Graham.

Philomena Kwao and Ashley Graham for #SwimSexy by swimsuitsforall (PRNewsFoto/swimsuitsforall)

The campaign, shot by Russell James, features Graham, Kwao and Griffin proudly flaunting their assets against the setting sun. The campaign’s launch marks a shift in the traditional notions of a bikini body, showing that being curvy or older can be sexy. To accompany the ad, there will be a digital video featuring all three models strutting their stuff across a sun-kissed beach at www.swimsuitsforall.com.

swimsuitsforall is renowned for its groundbreaking campaigns and influencer collaborations, created with Kraftworks, that challenge traditional narratives of sexiness. Last year, the brand created a viral sensation with its #CurvesInBikinis ad (see image below) starring Graham as the first plus size model to appear in the 2015 Sports Illustrated Swimsuit Issue. The campaign sparked a nationwide movement, with the media and top fashion brands quickly following suit. While the body positivity movement is far from over, there have never been more curvy women featured in editorials, runway shows, and ad campaigns.

#curvesinbikinis (PRNewsFoto/swimsuitsforall)

“As a woman of color and curve model, I never imagined when I started modeling that I would be featured in the pages of Sports Illustrated. The #SwimSexy campaign is redefining standards of beauty and I’m proud to be a part of it. My hope is that this campaign connects with women and girls of all ages, body-types, races and backgrounds,” says Kwao.

“At swimsuitsforall we believe sexy is not limited to a certain size, shape or age – we’re proud to be at the forefront of the body positivity movement. We continue to push the envelope with our campaigns, and this year’s ad in the Sports Illustrated swimsuit issue is no exception,” says Moshe Laniado, CEO and President of swimsuitsforall.

The gold bikini featured in the #SwimSexy campaign is available immediately for pre-order at swimsuitsforall.com. Participate in the conversation by following #SwimSexy, and watch as the curvaceous movement continues.

Luxury Brand K.BLU Invades America

Singapore luxury brand K.BLU Swim, a line of women’s swimwear crafted from high-quality fabrics and governed by an Asian-design philosophy, has landed in the United States and has announced that its swimwear is now available at Calypso St. Barth and will soon be available at Anthropologie in locations across the US.

Coral Porcelain Capsule Collection from K.BLU

Coral Porcelain Capsule Collection from K.BLU

Founder and creative director Lyn Rosmarin launched the brand in 2014 with a selection of swimwear that incorporates fashion forward silhouettes and prints while maintaining fuller coverage and increased support. The fabrics used are softer and lighter, ensuring a fit and drape that is graceful and flattering.

Coral Porcelain Capsule Collection from K.BLU which will be available starting in January 2016.

Coral Porcelain Capsule Collection from K.BLU which will be available starting in January 2016.

K.BLU also just released the lookbook for “Coral Porcelain,” its latest capsule collection which will be available starting in January 2016. Swimwear and coverups from this collection incorporate an original signature print inspired by blue and white Chinese porcelain set against a fresh pop of coral. Pieces in the Coral Porcelain collection include a bandeau bikini ($180) and bottom ($100), bomber jacket ($350), draped top ($225) and corset one piece suit ($$350).

H&M To Open Monumental Store In New York City’s Herald Square

On May 20th, H&M, will open its Herald Center flagship, which will become its largest H&M store in the world at noon with a special performance by music icon John Legend. One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.

Rendering of H&M Herald Center (PRNewsFoto/H&M)

Rendering of H&M Herald Center (PRNewsFoto/H&M)

The store located at 1 Herald Center in Manhattan, New York 10001. New York City has the largest concentration of H&M stores in the country, employing over 1,900 people. The store can be reached by phone at 212-564-3836. Store hours will be Monday through Thursday 9am-10pm, Friday through Saturday 9am-11pm, and Sunday10am to 9pm.

The new store has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will showcase all of the H&M including H&M’s Home Collection and a special shoe department for ladies and men. It will include four floors of H&M fashion for the entire family including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s collection. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue thirteen years ago. The Herald Center Flagship is the third flagship to be opened in New York City in the past two years, resulting in the creation of almost 900 new jobs. Now offering U.S. consumers access to quality fashions at the best prices through 361 locations across the country and through Shop Online, H&M is delighted to continue its expansion in its first U.S. city.

To celebrate opening day, Grammy- and Academy-Award winning singer and songwriter John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet. In addition, H&M Herald Center will have several exciting giveaways, including Access to Fashion Passes to the first 1,000 shoppers, valued from $10 to $1,000.

H&M customers can help close the sustainability loop in fashion by donating old pieces of clothing. Any customer who donates on opening morning will receive a voucher for 20% off their next purchase for each bag of donated clothing. To kick off the recycling program opening day, customers who bring garments to be recycled before the store opens at 12:00 pm will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

Macy’s Welcomes Back “American Icons” This Summer

Macy’s offers fashion from America’s favorite brands, early summer events and a partnership with Got Your 6 in support of America’s veterans

From May 13 to July 4, share photos using #AmericanSelfie for a chance to be included
in the national broadcast of Macy’s 4th of July Fireworks®

Macy’s announces the return of “American Icons,” launching this week in celebration of America‘s Independence Day (July 4th) and the American landscape, the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.

(Image courtesy of Macy’s)

“American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”

From now to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s annual 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.

Got Your 6 is a campaign that unites nonprofit, Hollywood, and government partners and believes that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. The organization also knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.

In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture. The Got Your 6 campaign chose this term, because it is emblematic of the many skills that veterans bring back into their communities when they return home.

Through entertainment industry partners, Got Your 6 works to normalize the depictions of veterans on film and television to dispel common myths about the veteran population. Through nonprofit and government partners, Got Your 6 likewise ensures successful veteran reintegration and empowers veterans to lead here at home. Together, Got Your 6 and its partners are shifting public perceptions so that veterans’ leadership and skills are recognized and utilized at home to strengthen communities.

Each year, around a quarter-million service members exit the military and re-enter civilian life. It is essential that Americans see the potential for veterans to strengthen our communities. Got Your 6 works to ensure that veterans return home to be seen as leaders and civic assets. For the past decade, our country has framed “veteran reintegration” as a major societal problem or struggle. On the contrary, Got Your 6 believes that it is crucial for Americans to see veteran reintegration as an opportunity, because veterans are uniquely suited to solve some of our nation’s most difficult challenges.

The average American has little first-hand connection to the military and often believes that, in general, veterans are much more likely than civilians to experience unemployment, substance abuse, homelessness, and various other issues. These notions are largely misconceptions. They paint a picture of veterans as “broken.” As a result, veterans often say they feel more pity than respect from the civilian population. When veterans fail to successfully reintegrate back into American society, it is often because their communities do not expect them to succeed or excel. Got Your 6 believes that if the country does not call upon returning veterans, then we will miss out on a generation of leaders.

Macy’s is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.

Star-Studded Fashion
Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Tommy Hilfiger, Michael Kors, Martha Stewart Collection, Locker Room Lids, Thalía Sodi, Ryan Seacrest Distinction and the lovable characters from PEANUTS®, among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at macys.com/americanicons.

Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.

I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.

With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thalía Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thalía Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thalía, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.

Ryan Seacrest

Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion.

2013 CURVExpo New York Report: In The Swim with EUCALAN® DELICATE-WASH

The Perfect Green Solution to Washing Swimwear and So Much More

With all the technological advances made in the production of swimwear, maintaining shape and form is still a priority for consumers who don’t want their fitted swimsuit to go droopy once it’s been worn and washed a few times. A real solution to this problem is to hand wash in Eucalan, an eco-friendly, non-toxic product that has a natural lanolin-enriched formula containing no bleach, harmful phosphates or petro-chemicals, and comes packaged in a recyclable and biodegradable hdpe plastic bottle. Good for top and front-loading washing machines, Eucalan’s

unique ‘no-rinse’ benefit allows the user to cut down dramatically on water and energy consumption, so it’s a win-win situation for the environment as well as the consumer. The company made quite a showing at the recent CURVExpo New York 2013 Lingerie-Swim-Men’s Show held at Javits Center North August 4-6, 2013.

So what’s really so special about Eucalan? As a starter, the company is run by all women – a definite asset when it comes to knowing everything there is to know about laundry. The driving force behind the company is Mary Ellen Edgar who started the company in 1989. This dynamic and insightful CEO was ahead of world-wide environmental consciousness in that she recognized that the way of the future would be eco-friendly consumer products.

The story of Eucalan and Mary Ellen is an inspiring one. Her venture into the world of alternative laundry products all started with a visit to a friend in Australia who gave her a Ministry of Agriculture home remedy for a no-rinse laundry product for woolens. Living in the country and accustomed to economizing with well water and a septic tank, Ms Edgar tested the formula herself and was amazed at the results: her best red and white Argyle wool sweater washed up beautifully and she saved time, water and energy because of the no-rinse benefit of the formula.

Encouraged and enthusiastic, Ms Edgar proceeded to go to the next level and produced the new product on a commercial basis. The derivative of the company name, ‘Eucalan’, is the combination of two of the prominent ingredients from the original product formula — eucalyptus and lanolin. The eucalyptus scented product is still available along with recently launched sweet-smelling lavender (which like eucalyptus has moth-inhibiting qualities) and grapefruit, which has natural disinfectant properties.  There is also a non-scented option for people with scent sensitivities.

In addition to its ecological value, the practical significance of Eucalan is that it can be used in both front and top-loading washing machines as well as in a basin for hand-washing.  And with its unique ‘no-rinse’ benefit, Eucalan is the perfect travel companion, making it simple to wash delicates in away-from-home accommodation and hotels.

On the market and sold internationally for over twenty years now, Eucalan is one of those products that word-of-mouth has built a loyal following. (See how to use Eucalan instructions below.) Already well known and sought-after by yarn shops, knitters, and lingerie retailers, Eucalan is now ready to become a favorite of eco-savvy sun worshippers, pseudo-swimmers and fashion followers who are prepared to toe the green line but who also want a premium product to complement their favorite swimsuit or bikini.

Although the original retail customer base of yarn and lingerie shops remains strong, the potential growth lies in the company’s ability to impress a broader consumer demographic, offering a new spin on laundry and a practical alternative to dry cleaning fine woolens, lace, embellished apparel, stretch materials, silks, wool, cashmere, etc. The product is also perfect for baby’s clothing, dancewear, lingerie and even upholstery.

Eucalan No Rinse Delicate Wash Grapefruit and Natural Unscented

“As president I am more of an advisor, ambassador, and scout,” says Edgar, who now runs the company with her daughter-in-law (and the company’s Managing Director), Jennifer Edgar. “I’m always on the lookout for potential customers and remain driven to provide the very best service and the very best product at the very best price – and to succeed at business in a fair and honest way.  I still derive a great deal of satisfaction in seeing the company grow and the market expand.”

2013 CURVExpo New York Report: Mastering the Art of Caring for your Outer and Inner Garments

Product Images provided by The Forever Group

Other Images photographed by Phillip D. Johnson/www.fashionpluslifestyle.wordpress.com

Not quite under the radar at CurvExpo New York 2013 Lingerie and Swim Trade Show at the Javits Center (but still very much a presence just the same), the Forever Group, (a privately held, Canadian company, founded 25 years ago, that prides itself on its entrepreneurial spirit and its commitment to quality and whose products can be found in Department Stores, and Independent Stores across Canada, US Europe and Asia) was there to remind us all that we live in a world where not all fabrics are on equal footing and using Tide or Gain as a one-size-fits-all laundry detergent solution simply won’t cut it anymore. Garments are more complex nowadays, what with most being a mixture of two or more fabrics in, more often than not, a not-found-in-nature combination (neoprene and leather, leather with everything (seriously!), bonded fabrics, cashmere, cashmere and angora (as Michael Kors put it, Cashgora), cotton and silk, jacquard and chiffon, lycra and everything). Therefore, to extend the life of those yoga pants, your favorite swimsuit, sweater, silk top or expensive Wolford hosiery, specialization in fabric care is needed and necessary.

The Forever Group®, with its extensive collection of washes, must-have accessories for the modern laundry room (and FashionFit Solutions), has a secret weapon in the fight to keep your garments looking their best: A pure citric base formula that breaks down dirt instead of fibers and rinses so clean that everything looks new longer, with its gentle wash that have attracted a cadre of devoted users around the world. With a commitment to gentle, effective cleaning, The Forever Group products are formulated with eco-friendly, plant-based, biodegradable cleansers and naturally derived essential oils; free of parabens, phthalates, SLES and dyes; and never tested on animals.

The company now offers a niche collection of specialty fashion washes and laundry accessories that have become a growth category in the retail fashion channel. Designed to gently protect your favorite fashion investments, these gentle washes complement everything in your store – from the little black dress to the latest lacey number.

The Mothership of the product line, so to speak, the Lasting Care Gentle Wash products makes washing your regular clothing a veritable dream. Available in powder or liquid, both are formulated for high efficiency machines with more active ingredients than in most other detergents. The 100% MERINO WOOL DRYER BALLS ($24.95 for 3 wool balls, www.FashionCareCo.com) are a safe and gentle alternative to traditional fabric softeners and chemical dryer sheets. Handmade in Canada from 100% Merino wool, these solid wool balls create a humid drying atmosphere to reduce wrinkles and soften clothes; save energy by reducing drying time; are safe for people with sensitive skin; and are more gentle on fabrics in the dryer than plastic dryer balls.

Fashion Care 100% Wool Dryer Balls

CURVExpo 2013 Designer Lingerie and Swim Show Comes to New York

The summer will be hot at CURVExpo. CURVENY New York will take place on August 4, 5, and 6 at the Javits Center North while CURVENV Las Vegas will stick to its highly-efficient, cost-saving two-day format on August 19 & 20 at the Venetian, a fashion hub that keeps expanding with new shows this season. For the first time this year, both shows coincide respectively with the New York Lingerie and Swimwear Market and the Las Vegas Fashion Weeks. The New York Market Week is a magnet for major retailers from all over the US and Canada; Las Vegas in turn attracts fashion buyers not only from the West Coast and Canada, but also from South America and overseas. The Spring/Summer 2014 collections will celebrate the season with a strong swimwear presence, exciting emerging designers and lastly, a sizeable men’s segment.

The season’s focus, designer swimwear, will stand out with leading brands as well as new collections presented by talented young designers. Specialty stores will discover or revisit designer brands such as: Luli Fama, L*Space, Agua Bendita, Vitamin A, Sauipe, Pain de Sucre, Sorella Swim, Eberjey, DKNY, Juicy Couture, Nanette Lepore, Trina Turk, La Blanca, 2Bamboo, Coco Countours, Coco Rave, Coco Reef, Vince Camuto, Carmen Marc, Valvo, Marc by Marc Jacobs, Michael Kors, TYR Huntington Beach… all known for their perfect fit, fabrics and foremost, their strong fashion appeal.

Men’s collections represent an asset for specialty retailers seeking to expand their current selection and meet consumer’s needs. Pull-In, Saxx Underwear, Wood Underwear, Bia Boro, Jor Underwear, Sex Underwear and Aubade are a few of the brands present both at CURVENY New York and CURVENV Las Vegas.

Young designers get especially pampered at CURVExpo with a brand new, open space called the “Gallery” where their collections will occupy center stage: Kisskill, Anais B., Body Hush, Donna Reis, Mirame Swim, Sokoloff, among others, will make their grand entrance this season. The creativity and comfort level make these brands perfect for retailers in search of novelty and fashion-forward lines.

Triumph Debuts in the United States

This Fall 2013, Triumph, the world’s foremost international lingerie and shapewear company, is making its debut within the United States, as a new phase in their path of international expansion. Since 1886, Triumph has been instrumental in shaping the female silhouette, blending innovative technologies with bespoke craftsmanship in intimates and shapewear throughout the world. As a global leader in lingerie and shape wear design, Triumph will continue to strive for the best, with all the dedication and passion for quality that the US customer deserves and rightfully expects.

Triumph FW13 Collection: Amourette Spotlight. (PRNewsFoto/Triumph)

Starting from humble roots, Triumph has grown from an operation with six seamstresses producing handmade corsetry in a small barn in Wuerttemburg, Germany to being one of the leaders of the international lingerie and shape wear business.  Nowadays, a high tech operation with close to 50 subsidiaries serving 120 markets and employing over 35,000 people worldwide, these makers of lingerie use innovative technologies to test the boundaries of what is possible, combining art and science, passion and love for detail to make and market, what is, quintessentially, still a handmade garment.

“Our tradition has always been innovation and our history is one of progress,” says Markus Spiesshofer, CEO, Managing Partner and one of the members of the founding families. “Introducing ourselves to the discerning American consumer and treating her to the perfect cutting edge designs, impeccable fit and excelling quality of our lines is a natural further development in making our brand available and accessible to women around the globe.”

Furthermore, the company is still firmly in the hands of the two founding families, holding on to the core principles of constant improvement and evolution, as it continually strives to empower the women who wear their styles to feel their confidently beautiful selves.

Recognized as “The Maker of Lingerie“, Triumph makes a variety of the most iconic and successful selling bra collections of all time. After 127 years in the business, Triumph continues to make its mark in lingerie history, with unrivalled pioneering spirit, quest for new ideas, manufacturing precision and stringent quality control; and its track record of patent applications regularly places the company at the top of its game, showing impressive evidence of their innovative strengths. Having fulfilled a multitude of different consumer desires and requirements around the globe, Triumph is bringing the same sensual understanding of individual personalities and styles to the US. Globally known for impeccable fit and product quality. Triumph prides themselves on their dedication to the advancement of technologies and materials found within each season and collection.

L*SPACE BY MONICA WISE TO FEATURE NEW RESORT LINE AT MERCEDES-BENZ FASHION WEEK SWIM 2014 IN MIAMI

New Resort/Spring/Summer 2014 Collection features Flattering Silhouettes & Flirty Detail with a Chic Color Palette Accessorized With Smooth Skin From Hair Removal Leader Veet®

This summer, celebrity favored swim brand L*SPACE by Monica Wise Presented by Veet, will showcase a never-before-seen Resort and Spring/Summer 2014 Swimwear Collection during a private runway show at Mercedes-Benz Fashion Week Swim 2014 in Miami on Sunday, July 21, 2013 at 6PM at The Raleigh Hotel (1775 Collins Avenue, Miami Beach). L*SPACE by Monica Wise is internationally recognized for its luxury swimwear and resortwear for the surfer-chic yet fashion forward female that desires both quality design and a sexy-sophisticated style, as well as transitional pieces for every mood and occasion.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

The swimwear and resortwear line are united with sophisticated pastel color palates including pistachio green, sea shell pink and powder blue; gem tones in berry, pebble and plum; primary solids in daffodil, paprika, peacock and periwinkle as well as classic black and white. Always on trend, designer Monica Wise adds to the season Aztec prints, geometric shapes, snakeskin, watercolor and old-world Caribbean and galactic map patterns that complete the overall theme of endless travel with a contemporary edge. Select pieces also feature flirty embellishments from laser cuts to knotting and lace or strategic accents of fringe and ruffle.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

While the brand is best known for its seamless combination of fit and function, Wise takes it one step further and provides women with endless silhouette options suiting everybody, style and swim wear opportunity. Reversible, mix-and-match styles, as well as bikini tops with adjustable straps, can all be refashioned into an off-the-beach look when paired with a loose, transparent tank or low back dress, for the trendy dare-to-bare sheer effect. The one-piece will return and make a statement, altering the traditional look with molded cups and cut outs while offering both comfort and confidence for any age.

L*SPACE by Monica Wise Spring/Summer 2014 (Images Provided by Kristina Lynch/APR-Alliance)

From conception, Monica Wise’s sought out to create trend-setting suits with a fresh and innovative approach that translates movement, colors and style in highly desirable and wearable pieces. Today, the internationally acclaimed swimwear label has garnered an iconic status in the worldwide haute couture beach fashion scene and has been worn by celebrities Victoria Beckham, Cameron Diaz, Kate Hudson, Nicole Kidman, Lea Michele, Rihanna, Jessica Alba, Leann Rimes, Gwen Stefani, as well as reality stars Kim and Kourtney Kardashian, Kristin Cavallari, Padma Lakshmi, Melissa Gorga and more.

This year, L*SPACE by Monica Wise teams up with leading maker of at-home hair removal creams and waxes Veet® as the presenting sponsor of the collection. “The ultimate swimwear accessory is smooth skin, so Veet was a natural choice as a partner,” says Wise. “We both want to help women feel their most beautiful and most confident all summer long from head to toe.”

(Additional sponsors include summer essential brands blo – Blow Dry Bar – Midtown Miami, Stila Cosmetics and Ipanema for a full beach-ready look.)

POKO PANO TO CELEBRATE THE HISTORY OF BRAZIL ON THE RUNWAY AT MERCEDES-BENZ FASHION WEEK SWIM 2014 IN MIAMI

For its Summer/Summer 2014 Collection (and her sixth time showing at Mercedes-Benz Fashion Week Swim in Miami), Poko Pano designer Paola Robba will pay homage to the brand’s birthplace and showcase designs inspired by the myths, legends and beliefs of Brazil.

Preview of Poko Pano Spring/Summer 2014 Collection (Images Provided by Kristina Lynch of APR-Alliance)

Poko Pano by Paola Robba (www.pokopano.com.br) is an internationally recognized swimwear brand best known for its sexy styles and playful prints. For this collection, she highlights the country’s coveted tropical climate through the use of soft pastels and warm tones in turquoise, lilac, burnt orange and cranberry. Prints are woven through the designs and act as a narrative around South America’s most symbolic (and iconic) beings from Saint George – the Patron Saint of Portugal and Bumba Meu Boi – a mythical bull, to the lands most respected animals such as penguins and jaguars. Select looks are also complimented by creative embellishments such as gold-plated hardware on bikini tops and bottoms as well as handmade, eco-friendly beads created by a small community in Brazil that utilizes local materials to produce unique designs and colors.

Preview of Poko Pano Spring/Summer 2014 Collection (Images Provided by Kristina Lynch of APR-Alliance)

All forty looks will continue to offer the highest quality Lycra® and are styled to fit sunbathing beauties that prefer a smaller cut and to highlight the body’s most favored assets. From classic one-pieces to flirty bikinis offered as a halter, triangle top or structured bandeau, Poko Pano by Paola Robba will also introduce beach-ready apparel such as free-flowing kaftans and relaxed, light-weight pants, to be worn alone or as a part of your chic pool-side ensemble.

The Poko Pano by Paola Robba 2014 Spring/Summer Collection is scheduled for Friday, July 19 at 7PM at The Raleigh Hotel (1775 Collins Avenue, Miami Beach).

 

CAFFÉ SWIMWEAR TO CELEBRATE HIGH-FASHION & EASY, NATIVE ELEGANCE AT MERCEDES-BENZ FASHION WEEK SWIM 2014 IN MIAMI

Back to Nature with Caffé Swimwear

Returning for its fifth presentation at Mercedes-Benz Fashion Week Swim 2014 in Miami, Caffé Swimwear (www.caffeswimwear.com) will be showcasing for Spring/Summer 2014 – a collection inspired by Colombia’s distinct natural regions including its beaches, jungles, mountains and abundant flora and fauna and highlighting its tropical colors, animal prints and floral patterns. The luxury women’s swimwear and apparel brand has quickly developed an international following since its introduction to the market in 2004. Designer Paula Saavedra is best known for elevating beachwear to high-fashion status with chic, sexy and undeniably stylish silhouettes for women who love to glam-up their warm-weather wardrobe.

Caffé Swimwear 2014 (Images courtesy of APR)

Powerful yet serene, elegant yet modern, each piece utilizes high-end fabrics with seamless stitching for a flattering fit that won’t dig up into the hips. The brands transitional styles are made for the jet-setting lifestyle or for the laid-back with an eye for luxury, making them truly unique to the market and embodying the full essence of beach glamour.

Caffé Swimwear 2014 (Images courtesy of APR)

Caffé Swimwear 2014 (Images courtesy of APR)

Mara Hoffman Receives 2014 “Mercedes-Benz Presents” Title at Mercedes-Benz Fashion Week Swim 2014

Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

distinguished title of “Mercedes-Benz Presents” designer this season. The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design.  Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel and will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim 2014 at The Raleigh Hotel in Miami Beach.

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.

Mara Hoffman Receives “Mercedes-Benz Presents” Title. (PRNewsFoto/Mercedes-Benz USA)

The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats, often incorporating intricate details such as beading and embroidery.

Mara Hoffman’s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.

“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA.  “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”

For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim.  The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim.  The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

“It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman.  “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”

Mercedes-Benz Fashion Week Swim 2014 will take place in Miami Beach, Florida at The Raleigh from July 18th – 23rd, 2013.  Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTES, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARITIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAILA, 6 SHORE ROAD, A.CHE SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

 

Official schedule can be seen here: www.miami.mbfashionweek.com/schedule

Nicole Di Rocco, Designer of NICOLITA, returns to Mercedes-Benz Fashion Week Swim in Miami Beach to debut her 2014 Collection

Lisa Pliner and Águeda López to walk the NICOLITA runway!

Nicole Di Rocco, designer of NICOLITA, is gearing up to debut her 2014 Collection during Mercedes-Benz Fashion Week Swim 2014. The invitation-only runway show will take place on Saturday, July 20th, at 6 p.m. inside the Grande Cabana at The Raleigh Hotel (1775 Collins Avenue, Miami Beach, FL. 33139). By blending vintage glamour with modern day silhouettes, NICOLITA has set itself apart in the swimwear industry.

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA‘S designer, Nicole Di Rocco, established NICOLITA Swimwear in 2003. For the last ten seasons, Di Rocco’s designs and creative direction has built her brand by focusing on conservative sexy and curve conscious styles. Drawing inspirations from her family’s cultural Cuban roots, Miss Di Rocco continues to create each bikini collection that is reminiscent of Cuba’s alluring 1940’s era. The swimwear company continues to attract a broad range of fans and celebrities worldwide including Britney Spears, Eva Longoria and Christina Milian.
Inspired by the film noir detective movies from the 1950’s, “The Search for the Perfect Booty” is the theme for the Nicolita 2014 Collection. Nicolita believes that behind every woman, is a Perfect Booty. The new collection features NICOLITA’s signature fit of ‘Cuban-style bottoms’ which seamlessly flatters the sexy curvaceous Latina figure. The Cuban-style bottoms compliment a women’s shape by providing more coverage on the hips, a heart-shaped backside and ‘no-pinch fit’ elastic. This unique swimwear design attracts a broad range of fans and celebrities worldwide.

“It’s all about matching your curves to the right style. Not about squeezing into a style or the latest trends. Work with what you got and choose styles that contour and fit your body shape,” adds Di Rocco.

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA has partnered with footwear Donald J Pliner for this year’s runway show so every swimwear look will be perfectly paired with the designer’s signature sandals, pumps and wedges. Lisa Pliner, designer of the Donald & Lisa Signature Collection, and Águeda López, Spanish model and fiancé of Latin Grammy Award Winning Artist Luis Fonsi, will be walking down the NICOLITA runway on July 20th.

The Search for the Perfect Booty Collection has a variety of styles that blend the latest trends of lace, trim, hardware and retro styles with clever booty enhancing fits that flatter a variety of body shapes.

“It is important to showcase each runway collection with a variety of different body shapes and sizes. It’s hard to imagine how a bikini will look on you, if you can’t identify with a models body shape.” says Di Rocco.

BEACH BUNNY RETURNS TO MERCEDES-BENZ FASHION WEEK SWIM, ARMED WITH FASHION’S MOST WANTED SPORTS ILLUSTRATED SUPERMODELS AND DESIRABLE SWIMWEAR, PRESENTED BY VEET®

Beach Bunny (www.beachbunnyswimwear.com), a leader in the swimwear industry known for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim 2014 will take place Friday, July 19th at 10pm inside the Cabaña Grande at Miami Beach’s historic hotel, The Raleigh. In addition, this year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet®, as the presenting sponsor of its 2014 collection.

Since its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun.  Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad.  Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny.

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

“The team is so excited to be working with top hair removal brand, Veet®. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”

Known for creating media frenzy on the runway with design collaborations with the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

again this season with its latest obsession: Irina Shayk for Beach Bunny.

This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style.  The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch. Fans, however, can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.

Chittenden adds, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”

Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride.  This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.

In addition to the styles from Irina Shayk for Beach Bunny’s collection,  Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show.  Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign.

Also adding to the sizzle of the catwalk this year is TRESemmé®, the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim 2014. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.

VEET® (www.veet.us ) is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.

Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013.   Price points will range from $150 up to $360 for its signature pieces.

A.CHÉ SWIMWEAR DEBUTS 2014 COLLECTION AT MERCEDES BENZ FASHION (SWIM) WEEK IN MIAMI

On Monday, July 22 at 8 p.m., A.Ché Swimwear will showcase the 2014 collection at the Raleigh Hotel Miami as part of Mercedes Benz Fashion Week SWIM 2014.

A.Ché Swimwear gives women a reason to relax when it comes to trying on swimwear. Amanda Ché, the designer, has skillfully created swimwear for every woman – from slender to voluptuous. The bra cup sizing ranges from 32 A to 36 F! Women around the world praise A.Ché Swim’s fit, structure and most of all support. Added bonus? A.Ché swimwear is fashionable! Gone are the demure cuts and colors for curvy women. A.Ché serves women who want to feel comfortable and fashion forward in their swimwear at any size.

A.Ché Swimwear proudly features colors and prints in the latest trends. Styles include molded cups, underwire, push-ups, triangles, tankinis & cover-ups and is made using the finest fabric , with each piece boasts cutting edge functionality. Just like a bra – a necessity for all women – a swimsuit should be your unique size to support you, hug your curves and be there for you in places you need it. Because of this, A.Ché Swimwear is steadily becoming a necessity for women everywhere.

The 2014 collection, inspired by beautiful shapes and dynamic colors, will debut a new beach dress collection. This collection, the designer Amanda Ché explores the use of more prints, and continues with her keen eye for great color choices.

“A lot of chic color blocking and contrast fabrics are featured, which make them must-have pieces,” Ché says of the collection. “Also, every print is distinct with flattering geos in vibrant colors: from an IKAT or ART DECO feel, to the natural diamond shape found in a bright snakeskin. A beautiful new beach dress collection also debuts for the year.”

MAAJI SWIMWEAR TO MAKE ITS MERCEDES-BENZ FASHION WEEK SWIM DEBUT APPEARANCE IN MIAMI

Colombia-based brand MAAJI Swimwear (www.maajiswimwear.com) will present its 2014 collection “Chimeric Wayfarer” featuring Women’s Swimwear & Lingerie, and the brand’s first collection for men on Sunday, July 21st at 10:00 PM, at Mercedes-Benz Fashion Week Swim 2014 in Miami. The runway show, taking place at The Raleigh Hotel – Cabana Grande tent will be the brand’s debut appearance at the annual swimwear/resort shows.

Since 2002, Maaji Swimwear has been dedicated to the design and production of whimsical, luxury swimwear and offers swimwear and accessories of excellent quality, design and innovative technology. For Maaji, every single detail of the garment is important. Its eclectic and unconventional collections are designed for the modern, creative woman who dares to experiment with fashion” and balance a unique mixture of colors, shapes, silhouettes and textures which defines the brand’s philosophy. The Maaji signature is built upon its unexpected mixture of prints, textures, cutting-edge silhouettes and the sweet, ubiquitous presence of details. Each Maaji swimwear collection is inspired by a magical surreal story that is the result of a long process. The team of designers, garment manufacturers and pattern developers blend their ideas together to create a one-of-a-kind product; a real piece of art. The Maaji Swimwear Collections are completely reversible.

MAAJI SWIMWEAR – SOUR_FLEUR

For Maaji, the new Chimeric Wayfarer Collection symbolizes the journey of discovering a place where the “impossible is possible, a place where dreams are built and imagination sails as far as your deepest desires.” With a bright, compelling assortment of contrasting prints and innovative cuts, the 2014 collection incorporates avant-garde runway trends into modern day swimwear for men and women. It offers a vast selection of designs, including bandeau style bikinis, triangle tops, halter, one-shoulder, and underwire bustier tops, as well as one-pieces and cover-ups for women. Maaji’s new designs embody a piece of paradise within you to take on each new adventure. Select styles are sold as separates, and for added versatility, all Maaji swimsuits are completely reversible (four suits in one).

Today Maaji Swimwear is present in more than 57 countries and continues to expand globally, charming women (and men) all over the world with its creativity. Maaji has also planted more than 70,000 trees as part of its eco-friendly campaign, “Planting an Ocean of Trees” and has big plans to expand this effort.