Macy’s Invites Customers to Send Letters to Santa as Part of Annual Believe Campaign Benefitting Make-A-Wish®

Believers of all ages can send letters and deliver wishes to children with critical illnesses

For every letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million

Macy’s beloved Believe letter-writing campaign, benefittingMake-A-Wish®, returns for the 12th consecutive holiday season giving the gift of joy to children with critical illnesses. From now through Dec. 24, 2019, Macy’s is asking customers of all ages to write letters to Santa and drop them off in stores in Macy’s red Believe Mailbox or submit them online at macys.com/believe. For each letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children’s life-changing wishes across America come true.

Since 2003, Macy’s has donated more than $122 million to Make-A-Wish, including more than $19 million through the annual Believe campaign, helping grant more than 14,500 wishes and impacting more than 2.9 million people, including wish kids and their families, volunteers, community groups, medical professionals and more. In addition to mailing your letter to Santa, find writing guides, local wish stories and more at macys.com/believe. (Join the conversation on social by tagging #MacysBelieve.)

Make-A-Wish kid Bettirose, 14-years-old, wishes “to be a writer and write my own book” (Photo: Business Wire)

The wishes granted through Macy’s Believe campaign can help Make-A-Wish children battling critical illnesses build the hope and strength they need to fight harder and see the impossible become possible. There are thousands of wishes currently waiting to be granted, including the wishes of these five Make-A-Wish children who are the faces of this year’s Macy’s Believe campaign.

Make-A-Wish kid Brantley, 4-years-old, wishes “to go to Colorado and build a snowman” (Photo: Business Wire)
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2019 Holiday Gift Guide: Discover Your Merry With What’s New This Holiday at Macy’s

Explore The Wonder Of The Season With New Brands, Experiences And Services To Make Shopping Easy In-Store And Online at macys.com

As The Holiday Gift Destination, Macy’s Offers A Festive Assortment Of The Perfect Gifts For The Whole Family

Macy’s Puts Holiday In The Palm Of Each Shopper’s Hand With Store Maps And Style Inspiration Directly From Its Award-Winning App

This year, Macy’s makes navigating holiday shopping even easier with a seasonally curated assortment of the best gifts in-store and online, brands that will deck the halls and keep guests happy, plus services to make picking out the perfect gift more convenient than ever. From finding a new fragrance or creating a one-of-a-kind piece of jewelry to using technology to refresh any space for entertaining, what’s new at Macy’s this holiday has everyone covered.

In-Store Exclusives

Take on the role of Santa and head into your local Macy’s for unique and custom experiences to make shopping for gifts fun and convenient.

Find the best gift in fashion, beauty, home and toys this holiday season at Macy’s. (Photo: Business Wire)

The Fragrance Bar

The holidays are the perfect time to gift a new scent, and Macy’s new Fragrance Bar allows customers to find their favorite. The Fragrance Bar’s interactive screens activate when shoppers engage with them by picking up a fragrance bottle, scent stick, or simply touching it. From there, customers can learn all about the selected fragrance, including scent notes, information about the perfumer and customer reviews, and each product has a QR code enabled for product purchase, allowing them to scan and pay through Macy’s mobile app, and pick up in-store. Visit Macy’s fragrance hub online to take a quiz to uncover your perfect scent match, learn about the newest scents of the season, and more.

Macy’s Fragrance Bar: Find the best gift in fashion, beauty, home and toys this holiday season at Macy’s. (Photo: Business Wire)

Create Your Own Jewelry

For the most luxe, one-of-a-kind gift this holiday season, visit stores to experience Macy’s newly launched “Create Your Own” jewelry program. Shoppers work with a Macy’s colleague to choose gemstones, diamonds, metals, shapes, settings and more via in-store tablets. Options for men and women include incredible engagement rings, wedding bands, necklaces, earrings, bracelets and charms. Once the design is complete, the final, personalized piece will be delivered to the customer’s home or local store in seven days, making thoughtful gifting simple this holiday season.

Holiday Lane for Trim and Toys

Discover the wonder of the holidays by visiting Macy’s Holiday Lane Toy and Trim Pop-Ups, to shop a festive assortment of Christmas décor and toy gifts. These independent store fronts in select locations will make spirits bright by showcasing some of the season’s most popular toys, glistening ornaments and classic decorations, plus beautiful wreath adornments and lush garlands to make this year’s holiday a memorable one.

Additionally, customers can shop both trim and toys in more than 500 Macy’s stores across the country, featuring exclusive items from F.A.O. Schwarz, plus a well-rounded assortment from popular brands including Barbie®, Hot Wheels®, Fisher Price®, Board Games, L.O.L. Dolls, PAW Patrol® and Lego®.

Virtual Reality in Furniture

Give yourself the ultimate seasonal splurge and purchase a new piece of furniture just in time for holiday entertaining. With Macy’s “See Your Space IRL” technology, shoppers can virtually see each piece in their home through the in-store VR experience. Now available in 140 stores nationwide, virtual reality technology allows customers to ensure that their purchase will elevate their next holiday gathering, whether they’re looking to buy a comfy couch for the whole family or an apartment-sized dining table. There are thousands of products to choose from, including new additions, such as rugs, upholstery and lighting. Starting mid-November, shoppers’ favorite Customize It feature will now be available in a VR experience. Choose from an assortment of different fabrics and colors to design a truly unique piece of furniture. Customers can also use their mobile device to visualize select furniture pieces in their space via augmented reality technology through Macy’s app and make a purchase from the convenience of their phone.

The Park at Herald Square

At Macy’s iconic 34th Street Flagship, customers can shop the re-imagined men’s store featuring new and exciting products, fashion-forward brands and a curated space highlighting trends called The Park, which completely refreshes every eight to 12 weeks. The newly unveiled 14,500 square foot main floor experience is a lifestyle hotspot for the fashion-conscious, urban customer to be inspired and discover new brands and fashion in a trendy, au courant setting.

Find the best gift in fashion, beauty, home and toys this holiday season at Macy’s. (Photo: Business Wire)

Gifts, Gifts, Gifts!

Whether you’re shopping for mom, dad or the one and only best friend, Macy’s selection of gift ideas takes the guesswork out of finding the perfect gift.

Find the best gift in fashion, beauty, home and toys this holiday season at Macy’s. (Photo: Business Wire)

New for the Home

Keep comfort and coziness top of mind this season with Hotel Collection’s new line, Hotel Collection Classic. Created exclusively for Macy’s, the new line was designed for the traditional customer looking for elevated luxury expressed in an authentic classic aesthetic. From rich jacquards and stunning velvets to beautiful embellishments, Classic offers timeless elegance for the home. The line has a range of pieces that will impress your holiday houseguests, including duvets, comforters, shams, coverlets, sheets, bed skirts and decorative pillows.

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Macy’s Reimagines Men’s Shopping Experience At Flagship Herald Square

The Main Floor Men’s Department Has Undergone A Transformation, Including The Launch Of The Park, A Revolving Destination For The Latest Trends

Macy’s Herald Square last week unveiled a major renovation to its iconic 34th Street flagship main floor men’s destination. The reimagined store layout features new and exciting products, fashion-forward brands and a curated space highlighting trends called The Park.

This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

Macy’s newly unveiled, 14,500 square foot main floor experience is a lifestyle hotspot for the fashion-conscious, urban customer to be inspired and discover new brands and fashion in a trendy, au courant setting. The space features new additions Scotch & Soda, Coach men’s apparel, and a premium denim zone with J BRAND, 7 For All Mankind, Fidelity, Naked & Famous Denim, as well as a revolving door of new brands including Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros, Brooklyn Brigade and more, hosted in The Park.

Macy’s re-imagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park. (Photo: Business Wire)

The Park is a 4,500 square foot hub within the experience that features on-trend, cutting edge men’s fashion and completely refreshes every eight to 12 weeks. The Park provides shoppers the opportunity to build outfits from head-to-toe across apparel, accessories, shoes, and more.

Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.

Discover The Park and shop select styles at macys.com/thepark and for more on the latest men’s fashion at Macy’s, check out The Edit on macys.com or follow @macysmen on Instagram.

Macy’s Supports Breast Cancer Research This October With ‘We All Thrive’ Campaign

Join Macy’s by donating change to benefit the Breast Cancer Research Foundation and shopping limited-time product that gives back at macys.com/pinkshop

Macy’s, a proud supporter of the Breast Cancer Research Foundation, is inspiring customers to shop pink this October with its We All Thrive campaign. The program celebrates breast cancer thrivers and empowers customers to support the fight against breast cancer by purchasing their favorite pink products on macys.com at The Pink Shop, or participating in a month-long round up campaign in store.

Pink Shop

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Fight Like A Girl T-shirt, $29.50 (Photo: Business Wire)

Starting today, Macy’s customers can visit The Pink Shop, an online store featuring charitable pink fashion, home and beauty products, available at macys.com/pinkshop. The Pink Shop offers everything from an Estee Lauder bright pink lipstick set and a Movado pink gold tone watch to Peter Thomas Roth rose quartz earrings or a comfy Ralph Lauren graphic sweatshirt. Other brands include Samsonite, Wacoal, Clinique, Bali, Coach, Guess, Alex Woo, Origins and IT Cosmetics. Everyone from Grandma and Grandpa to the little ones in the family can rock their pink style all month long and show thrivers their love.

Shop The Pink Shop in-store and online at Macy’s this October to support breast cancer Thrivers. Ideology Warrior Sherpa Hoodie, $59.50 (Photo: Business Wire)

Now through October, customers can shop Ideology’s special collection of Breast Cancer Awareness Month athleisure styles created for Macy’s. Each piece is complete with inspirational messaging and imagery with the pink ribbon and phrases like “Fight Like A Girl” and “Warrior.” What’s more, with the purchase of an Ideology Breast Cancer Collection item, Macy’s will donate 20 percent of the purchase price to BCRF.

Customer Round-Up Breast Cancer Research Foundation

For the first time, from October 1 to October 31, Macy’s invites customers to participate in the We All Thrive campaign by rounding up in-store purchases to the nearest dollar, up to $0.99 and donating the change to benefit the Breast Cancer Research Foundation, the largest private funder of breast cancer research in the world. Customers can check out in-store visuals plus macys.com/macysgives to read powerful stories of breast cancer thrivers and learn more about BCRF.

Since 2003, Macy’s has funded more than $12.4 million of critical breast cancer research through BCRF, supporting 49 research projects, translating to 249,187 lab hours.

Macy’s Launches Sixth Annual “The Big Give Back: Buy a Coat and We’ll Donate One” Holiday Charity Program

 

Help share the warmth this season. Buy a coat at Macy’s stores or on macys.com from Nov. 4 to Nov. 6, and Macy’s, in partnership with Clothes4Souls, will donate a new coat to someone in need

Macy’s, in partnership with nonprofit Clothes4Souls, invites you to help those in need this fall by participating in the retailer’s sixth annual “The Big Give Back: Buy a Coat and We’ll Donate One” campaign. From Sunday, Nov. 4 to Tuesday, Nov. 6, for every coat purchased in the men’s, women’s, junior’s and children’s outerwear departments in-store and on macys.com, Macy’s will donate a brand new coat, up to 35,000, to Clothes4Souls to provide warmth, hope and dignity to those in need this winter.macys_logo

Coats donated through the program average in retail price from $40 to $100 and are generously donated from a variety of participating brands including 32 Degrees, Calvin Klein, Celebrity Pink, DKNY, GUESS, Hawke & Co. Outfitter, Kensie, Laundry by Shelli Segal, Lauren Ralph Lauren, London Fog, Michael Michael Kors, Nautica, S. Rothschild, Sebby and Weatherproof.

Since 2013, Macy’s has donated $8 million in coats, helping more than 200,000 people. This year, Macy’s and Clothes4Souls will distribute coats in 25 communities near Macy’s stores and corporate office locations. Additionally, employee volunteers from Macy’s Partners in Time program will assist with sharing the warmth and distributing coats in their local areas all around the country.

Macy's And Clothes4Souls Share The Warmth With Bowery Mission

From Sunday, Nov. 4 to Tuesday, Nov. 6, for every coat purchased in-store and on macys.com, Macy’s will donate a brand new coat, up to 35,000, to Clothes4Souls to provide warmth, hope, and dignity to those in need this winter. (Photo: Business Wire)

The ‘Buy a Coat and We’ll Donate One’ campaign is one of our favorite campaigns of the Macy’s holiday season,” said Sam Harrison, Macy’s vice president of corporate communications, giving and volunteerism. “By encouraging customers to shop for a cause, we reinforce our belief in the wonder of giving at a time when people need it most. Our partnership with Clothes4Souls has allowed us to provide warmth, hope, and dignity to men, women and children for more than six years and we are excited to continue doing so with the support of our vendors, customers and local communities.

Clothes4Souls, a division of the nonprofit Soles4Souls, creates sustainable jobs and provides relief through the distribution of clothing around the world. The organization works with nonprofit partners to distribute both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities.

It really is the ‘most wonderful time of year,'” said Buddy Teaster, CEO of Clothes4Souls. “Together with the help of Macy’s, its vendors, and dozens of agencies around the country, we have helped more than 200,000 people who desperately need a winter coat to stay warm. We’re thankful to Macy’s for their continued partnership and helping people in need right here in the U.S.

For more information on “The Big Give Back: Buy a Coat and We’ll Donate One”, visit macys.com/macysgives.

Celebrate Mom With the Perfect, Heartwarming Gift From Macy’s

Shop Macy’s stores and macys.com for amazing gifts to make mom smile, plus select Thalia Sodi Collection merchandise will benefit March of Dimes in May

This Mother’s Day, Macy’s has every extra special gift to help celebrate the amazing moms in your life. Show your appreciation by selecting from a wide assortment of stylish finds in fashion, accessories, home, beauty, and more. In addition, until May 31, 10 percent of the purchase price of a special-edition Thalia Sodi Collection t-shirt will benefit March of Dimes and its mission to lead the fight for the health of all moms and babies.macyslogo

Fashion and Accessories

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Surprise mom with a gift from the Tech Shop to make her everyday life a little bit easier. Fossil Q Women’s Venture Gen 3 Touchscreen Smart Watches, $255-$275, available in select Macy’s locations and on macys.com. (Photo: Business Wire)

From stackable rings to statement earrings to pastel accessories and more, Macy’s is sure to have a gift as unique as your mom. For the mother who is also a fashionista, go floral. This spring is all about pastels, statement pinks and bold blooms–a flirty blouse from MICHAEL Michael Kors or a light and bright handbag from Giani Bernini are excellent ways to elevate her wardrobe. Have a mom who loves to sparkle? Pick something fabulous from our collection of Mother’s Day jewelry that includes diamond and sapphire necklaces and bracelets from Effy® to add some glam to her special day. For something a bit more practical, but equally marvelous, choose a gift from the Tech Shop for smart finds like the Fossil Q Venture Gen 3 touchscreen watch that will make mom’s everyday life a little bit easier.

Beauty

Oftentimes Mom doesn’t have time to take care of herself, so let Macy’s pick the perfect items that are guaranteed to enhance her beauty, inside and out. A curated list of Macy’s Beauty products will make her feel special, whether she’s a makeup, fragrance or skincare fanatic. As the fragrance authority, Macy’s is a one-stop destination for all the best scents, whether she likes a classic like Chanel Coco Mademoiselle, or ethereal floral notes like Carolina Herrera Good Girl Eau de Parfum. Give Mom skincare essentials from the most sought-after brands, like Sunday Riley, Clarins, Mario Badescu and Shiseido, because giving the gift of glowing skin never goes out of style. Lastly, for a tone that is just as unique as she is, Macy’s offers more than 1,200 shades of foundation from MAC, Estée Lauder, Smashbox, Lancôme, and so many more, so finding her perfect match is a breeze.

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Help mom’s inner beauty shine through with best-in-class beauty products and spa services. Clarins Super Restorative Total Eye Concentrate, $85, available in select Macy’s locations and on macys.com. (Photo: Business Wire)

What better way to thank the special Moms in your life than to pamper them? Macy’s offers a wide variety of services, most of which are complimentary, including mini facials, trend tutorials, and customized treatments from popular brands such as Bobbi Brown, Clarins, Clinique, Dior, Estée Lauder, MAC, Lancôme, and Chanel. Request a list of “Macy’s Signature Services” at your local beauty counter or by searching Beauty Services at macys.com to pick the perfect one for her. Continue reading

The 91st Annual Macy’s Thanksgiving Day Parade® on NBC Adds a Special Performance by International Superstar Gwen Stefani,

A Star-Studded Celebration The Parade will include a Dazzling Opening Number and Even More Star Power Along the Parade Route as the Annual Spectacle Kicks Off the Holiday Season

Macy’s Thanksgiving Day Parade airs on Thursday, Nov. 23 at 9 a.m., in all time zones; Encore presentation airs 2 – 5 p.m.

The 91st Annual Macy’s Thanksgiving Day Parade® adds additional star power as NBC and Macy’s join to kick off the holiday season with a star-studded line-up of performers in the nation’s favorite spectacle. On Thursday, Nov. 23, with more than 3.5 million spectators lining the route and more than 50 million viewers tuned in nationwide, the streets of Manhattan will come alive with a host of special performances from stars of music, film, TV and the stage.

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The 91st Annual Macy’s Thanksgiving Day Parade adds more star power including a special performance by international superstar Gwen Stefani (Photo: Business Wire)

Joining the lineup will be international superstar Gwen Stefani. A three-time Grammy® Award-winner, Stefani has achieved worldwide success as a performer, songwriter, and recording artist who has sold more than 30 million albums worldwide with No Doubt and as a multi-platinum solo artist. Stefani recently released her first holiday album, You Make It Feel Like Christmas which features six original and six classic holiday tunes. Set to perform “White Christmas,” Stefani will warm up the audiences nationwide with her rendition of the classic tune as part of the national broadcast of the Parade on NBC.

After kicking off the holidays on Thanksgiving, Stefani will return to NBC for “Gwen Stefani’s You Make It Feel Like Christmas,” a modern take on traditional Christmas specials featuring musical performances and fun, holiday sketches. This one-hour primetime special set to air Dec. 12 (9-10 p.m. ET/PT) will capture Stefani’s infectious spirit and iconic style.LOGO_KO

On Thanksgiving, to open the 91st edition of Macy’s Thanksgiving Day Parade, a host of stars will be showcased “Dancing in the Streets” at various locations across the country in anticipation of the big Parade and annual kickoff to the holiday season. Featured stars include Harry Connick Jr., Whoopi Goldberg, Steve Harvey, Jane Krakowski, Gaten Matarazzo, Chrissy Metz, John O’Hurley, Martha Stewart and Thalia, who will dance and sing in the out-of-this-world kickoff to the pomp and pageantry.

As the restyled song unfolds, the show arrives at Herald Square, opening atop Macy’s famed red star mark on 34th Street, where a host of groups will join the impromptu party including the Radio City Rockettes®, as well as dancers for The Teen Company and Malloy/CAP21, among other Parade participants.

Rounding out the lineup will be the incomparable Patti LaBelle, who will take to the streets on The Cranberry Cooperative by Ocean Spray® float, joining previously announced stars 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day & Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida, Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi & Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund, Leslie Odom Jr. and the cast & Muppets of Sesame Street, Bebe Rexha, Smokey Robinson, Jojo Siwa and the one-and-only Santa Claus; completing the starry lineup of the march of wonder.

The 91st march of Macy’s Thanksgiving Day Parade will also feature 17 giant character balloons; 28 legacy balloons, balloonicles, balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands and six performance groups.

One of the nation’s biggest and most anticipated holiday celebrations, Macy’s Thanksgiving Day Parade is broadcast nationally on NBC and hosted by the TODAY Show’s Matt Lauer, Savannah Guthrie, and Al Roker. Telemundo will simulcast the Parade in Spanish with the event hosted by stars Carlos Ponce, Jessica Carrillo and Karim Mendiburu.

For more information on the Macy’s Thanksgiving Day Parade, please visit http://www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys on various social networks and join the conversation using #MacysParade.