COLE HAAN LAUNCHES “PREPARE FOR TAKEOFF” CAMPAIGN

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Campaign Explores an Artistic Interpretation of the Neo-Futurist Idea of Human Flight

COLE HAAN PREPARE FOR TAKEOFF WITH #ZerøGrand CAMPAIGN

COLE HAAN PREPARE FOR TAKEOFF WITH #ZerøGrand CAMPAIGN

As the July and August fashion magazines begin hitting your mailboxes within the next two months, Cole Haan launched its campaign, “Prepare For Takeoff,” as part of the Fall 2015/Winter 2016 Collection this past week. Set against the neo-futuristic backdrop of the TWA Flight Center, Cole Haan’s most innovative product to-date, ZerøGrand, will soar this coming fall with a multi-channel digital and social campaign featuring three of New York City Ballet’s brightest stars—Sara Mearns, Megan Fairchild and Gretchen Smith—alongside two renowned Parkour athletes, Devon Spence and Jason Chu. It puts the pillars of Cole Haan Grand.OS innovation—lightness, flexibility, and cushioning—to the ultimate test.

PREPARE FOR TAKEOFF WITH DEVON SPENCE

PREPARE FOR TAKEOFF WITH DEVON SPENCE

PREPARE FOR TAKEOFF  WITH GRETCHEN SMITH, MEGAN FAIRCHILD, SARA MEARNS WEARING THE ZerøGrand Stagedoor Ballet Flat FROM THE  the Studio Grand Ballet Collection for women.

PREPARE FOR TAKEOFF WITH GRETCHEN SMITH, MEGAN FAIRCHILD, SARA MEARNS WEARING THE ZerøGrand Stagedoor Ballet Flat FROM THE the Studio Grand Ballet Collection for women.

Set in Finnish-American architect Eero Saarinen’s sweeping neo-futuristic ode to aviation, the iconic TWA Flight Center in Queens, “Prepare For Takeoff” collides forms of traditional dance movement with a modern type of skilled athleticism: Parkour***.

Cole Haan has a rich heritage of innovation. With the introduction of ZerøGrand, Grand.OS and the opening of The Global Innovation Center, we decided to explore how we could celebrate Cole Haan Innovation through movement,” says David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “Cole Haan was a 34 year old company when Saarinen’s terminal first opened in 1962. As a leading maker of American dress and casual footwear at that time, there’s no doubt Cole Haan has made its way through that terminal many times before. So, we’d like to think of this as a return trip,” Maddocks concluded.

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD AND JASON CHU

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD AND JASON CHU

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD

With its minimalist, chic silhouette and extreme flexibility, the Studio Grand Ballet Collection for women represents the ultimate combination of form and function in a ballet flat. Effortlessly transitioning from studio to street in style, the ZerøGrand Stagedoor Ballet Flat raises the bar with its luscious mix of comfort and functionality. Designed in collaboration with three dancers from New York City Ballet, ZerøGrand offers a sporty touch to an otherwise polished look, infusing irreverence with cool. Supple nappa leather wraps this pretty wardrobe staple, while a sturdy rubber outsole infused with Grand.OS technology makes it perfect for all-day wear. Pair this style with skinny denim, cigarette pants or an A-line dress.

New York City Ballet Principal dancer, Sara Mearns, adds, “This season, we worked with Cole Haan to create something totally new—the ZerøGrand Stagedoor Ballet Flat. We took great care in incorporating design elements into the silhouettes through a different lens specifically for the campaign. It really challenged the whole cast to think of how creatively we could bring lightness, flexibility and cushioning to life visually with our movement. I have never been more proud of something and hope all women wearing our shoe feel the same life-lifting experience that we do!

Whether you’re headed to barre class or brunch, the ZerøGrand Mary Jane has you covered. This sporty yet feminine silhouette, crafted in lightweight neoprene and mesh, is the embodiment of contemporary design, while the sigature Cole Haan Grand.OS technology in the outsole will keep you comfortable when navigating the urban landscape. Leggings, skinny jeans and your favorite athleisure styles are the perfect pieces to pair with the ZerøGrand Mary Jane.

At the intersection of sport and fashion lives the ZerøGrand Sneaker. Sleek black mesh and eye-catching silver metallic accents make for a trendy style statement, while the Cole Haan Grand.OS technology in the outsole will keep you comfortable when navigating the urban landscape. Match with cotton joggers or leggings and a slouchy top for Saturday barre class or Sunday errands.

By infusing a traditional chukka boot with the sporty-chic styling of ZerøGrand, this modern silhouette of the ZerøGrand Chukka Bootie takes you from yoga class to the Saturday salon session with ease. The ZerøGrand Chukka Bootie features criss cross gore detailing for easy on and off and an EVA midsole with Grand.OS technology for all-day comfort.

Boy meets girl in Cole Haan’s best-selling, most sought-after women’s ZerøGrand Wing Oxford styles that perfectly balance masculine and feminine with panache. Crafted from rainbow-hued suede with laser-cut details, they feature white rubber soles with Grand.OS technology that are carefully constructed with a focus on flexibility and reduced weight. These customer favorites are a casual styling game changer. Match with cuffed boyfriend jeans and a silk blouse for off-duty wear or a skirt and button-down for an unexpected twist to business attire.

For men, the ZerøGrand Sport Chukka fits the bill perfectly. Built on Cole Haan’s signature own Grand.OS technology, the ZerøGrand line rips out the guts of traditional shoes and replaces every stitch, layer, and design detail with carefully considered components that render the shoes ridiculously lightweight. It’s the result of modern materials and cutting-edge construction techniques that usher in an entirely new approach to the engineering of shoes for everyday wear. By zeroing in on greater flexibility, reduced weight, and increased cushioning in the Grand.OS system, the athletic-inspired ZerøGrand Sport Chukka feels like your lightest weight running sneaker. Featuring sporty mesh and leather uppers and an EVA midsole with a rubber outsole for ultimate traction and flexibility.

The campaign goes far beyond still imagery, and includes a behind the scenes look at how the cast takes their experience with these elements from studio to street. It will be featured on ColeHaan.com, in digital media and across the brand’s social channels of Facebook, Instagram, Pinterest, Twitter, Tumbler, YouTube as well as on the Cole Haan iPhone App, which was recently lauded for its integration of ApplePay.

As the choreographer, the location was a dream of inspiration! The beauty and divine artistry of the structure naturally invited the curves, lines and angles of movement. The classic beauty of the clothing and footwear was the perfect cherry on top to create an epic image that takes your breath away,” shares the extraordinary choreographer Tamara Levinson, who was tapped for the shoot.

Photographer Sebastian Kim, adds, “I’ve always wanted to shoot at this iconic location—it’s such a landmark which perfectly complimented the campaign.”

***Parkour, developed in France, is a training discipline using movement that developed from military obstacle course training. Practitioners aim to get from A to B in the most efficient way possible. This is done using only the human body and the surroundings for propulsion, with a focus on maintaining as much momentum as possible while still remaining safe. Parkour can include obstacle courses, running, climbing, swinging, mantling, vaulting, jumping, rolling, quadrupedal movement, and other, similar movements depending on what movement is deemed most suitable for the given situation. Parkour’s development from military training gives it some aspects of a non-combative martial art. It’s also an activity that can be practiced alone or with others, and is usually – but not exclusively – carried out in urban spaces.

 

Express Yourself with Eddie Borgo for Target

When Target announced its latest designer collaboration with Eddie Borgo, who’s crafted a first-of-its-kind limited-edition collection of customizable jewelry, accessories and wall art, in late May, the excitement couldn’t be contained.

Eddie Borgo

Eddie Borgo

Eddie has an amazing eye, and we love the ingenuity and quality of craftsmanship of this collection,” said Kathee Tesija, Chief Merchandising and Supply Chain Officer for Target. “Our guests are looking for ways to personalize their look and express their individual sense of style, and this line gives them the ability to do just that through beautifully designed jewelry and accessories that feel incredibly luxurious.”

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

The collection features the designer’s signature aesthetic – geometric shapes and symbols inspired by sculptural art and architecture – and on-trend textures, colors and finishes (think silver, gold and rose gold combined with materials like hand-poured resin, brass mesh and chains). It gets even better; the best part of this collection is how easy it is to custom-create your own unique pieces! Simply select a jewelry or accessory item, such as a handbag, necklace or earrings, and style it with a variety of components, including charms, studs and totems.

When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” said Borgo. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”

Now with the launch of the collection only days a way, the company has released the Eddie Borgo for Target Look Book and and it’s not just the galaxy-inspired disc bags and backpacks that have people calling the collection “out of this world.” Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning July 12.

SHOES.COM Introduces Hardy Design Works

SHOES.COM today announced its second original footwear and accessories line, Hardy Design Works, an collection which will be available exclusively on SHOES.COM and OnlineShoes.com. This announcement comes just four months after the company debuted its first original line of footwear and accessories, PIKA. This new line is perfect for every occasion, whether you’re looking for looking for fashionable styles for the resort or your next favorite pair of boardroom chic pumps. The line will expand with further new styles set to arrive for Fall 2015.

SHOES.COM Introduces Hardy Design Works: An exclusive Line of Men's and Women's Shoes and Accessories (PRNewsFoto/SHOES.COM)

SHOES.COM Introduces Hardy Design Works: An exclusive Line of Men’s and Women’s Shoes and Accessories (PRNewsFoto/SHOES.COM)

Roger Hardy and his wife, Jenny, created Hardy Design Works as a joint venture that blends their shared interests in fashion and style. With Jenny’s keen eye for trends and experience in the fashion industry and Roger’s e-commerce expertise, starting with footwear and expanding to bags and accessories came to them naturally. Dedicated to a vision of style that commands attention, Hardy Design Works is a luxury lifestyle brand inspired by forward-thinking design with a touch of heritage. With a passion for the smallest of details, Roger and Jenny work together to create beautifully constructed shoes, accessories and bags that convey confidence andbg-women-hero style. Alongside the trademark Hardy tartan and crest, which were inspired by Roger’s family history, clean design and attention to detail are the hallmarks of the brand. Offering a range of luxury products for the contemporary man and woman, these sophisticated styles are ideal for all social occasions. Released seasonally, each collection features a unique blend of classic styles, modern silhouettes and coveted materials.

The Hardy Design Works Spring product line offers 23 styles for both men and women. The shoes and accessories are designed for consumers seeking the highest quality materials on a classic style featuring a modern silhouette. With a signature blue shoe sole and the Hardy family crest, styles available at launch include classic women’s pump the York ($110 retail), women’s gladiator sandal the Hoxton ($145 retail), and the croc-embossed men’s Ashford loafer ($145 retail).

Our SHOES.COM customers love fashion-forward shoes that are high quality while not breaking the bank. With the Hardy Design Works line, we can offer customers both – current, on-trend styles that feature the same quality found in much more expensive shoes,” said Roger Hardy, CEO of SHOES.COM.  “Similar to our approach developing PIKA, our first original product line, we focused not only on the aesthetic of the line and the look of each individual shoe, but also on the quality of materials. We want to produce high quality shoes that look great, and will provide a comfortable fit that will last for many seasons to come.”

To check out the newest Hardy Design Works styles, visit SHOES.COM or HardyDesignWorks.com

Celebrate the new season with PANDORA Jewelry and the Spring 2015 Collection featuring pieces inspired by nature. The affordable luxury brand blooms with elegant pieces paying tribute to the symbol of transformation: the butterfly.

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The collection consists of statement pieces that capture the ethereal movements of a butterfly in flight. The asymmetric, abstract butterfly statement ring and pendant necklace feature glittering micro-set cubic zirconia set in sterling silver, accentuating the beauty and sophistication of the butterfly. The necklace can be styled in three different lengths to accessorize any look.

Tiny, delicate butterfly studs with dazzling stones in sterling silver or 14K gold add a touch of simple elegance to any spring occasion. Complete the look with the Fluttering Butterflies charm added to a bangle bracelet; it is available in light-pink enamel or shimmering pave and features delicate cutout detail.

Spring calls for subtle sophistication when accessorizing an outfit. You can style your spring outfit with a bracelet or a necklace chain with the Sparkling Butterfly dangle charm in sterling silver or PANDORA Rose(TM), featuring 92 clear stones set in a whimsical rose-pink hue, perfectly capturing the spirit of spring. The Spring Collection is now available in stores. To locate an authorized retailer or view the entire collection, visit www.pandora.net.

VIA SPIGA DEBUTS SPRING 2015 ADVERTISING CAMPAIGN FEATURING MODEL HILARY RHODA

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda (in images by photographer Sharif Hamza) is designed to be modern and elegant and speaks to all facets of a woman’s life — exploring her sophisticated, passionate personality, and her sexy, playful spirit. Miss Rhoda is shown in a series of seated positions with the objects of desire — the shoes – in the foreground.

Via Spiga Dahlia Pump

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Dahlia Pump

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Gwena leather sandal with jewel embellishments

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Gwena leather sandal with jewel embellishments

 

Via Spiga Moss Wedge Sandal

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Moss Wedge Sandal

Established in 1985 and named after one of the most famous shopping districts in Milan, the Via Spiga brand represents the finest in Italian design; and with its signature sleek and architectural designs, Via Spiga’s collection of footwear and accessories brings high fashion off the runways to fashion-conscious women around the globe. The geometric lines and crisp color palette of white, cool blue, green and silver deliberately matches the sleek look and sophisticated mood of the spring 2015 collection, while the mirrored floor reflects water-like ripples onto the walls and ceiling of the space, adding lively movement which is juxtaposed with Rhoda’s graceful and powerful presence.

Via Spiga Sumner Sandal

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Sumner Flat Gladiator Sandal

Via Spiga Tammrynn Sandal

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Tammrynn Sandal

Via Spiga Tashara Sandal

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Tashara Sandal

Via Spiga Terrelle Sandal

The Via Spiga Spring 2015 campaign featuring model Hilary Rhoda: Via Spiga Terrelle High-Heel Sandal

The campaign features eleven styles from Via Spiga’s spring 2015 collection, each suited to different aspects of the modern woman’s life. From chic pointed-toe suede mules for a big meeting, to spectacular black and gold gladiator heels for a night out, Via Spiga offers styles for every occasion. All are produced in beautiful Italian leathers with luxurious detailing. Featured styles include: the Dahlia pump in color-blocked suede, the Gwena leather sandal with jewel embellishments, the Sumner flat gladiator sandal, and the Terrelle high-heeled sandal in metallic Nappa leather, among others.

The campaign will debut in print (in major fashion magazines around the world) and online, beginning in March. The collection will be available for purchase on ViaSpiga.com and at major department stores in the U.S. including Nordstrom and Bloomingdale’s.

Let Your Style Blossom with the New Spring Collection from PANDORA Jewelry

The season blooms with PANDORA Jewelry as the affordable luxury brand celebrates new beginnings and the magic of nature with this year’s spring collection. Mirroring the latest trends seen on the runways, the new collection incorporates the purity of spring with delicate designs and white floras. You can also capture the spirit of the season with the symbol of new beginnings: the butterfly. Abstract butterflies set in glittering cubic zirconia come in a statement ring and pendant necklace. Tiny, delicate butterfly studs in sterling silver or 14K gold add a touch of simple elegance to any occasion.

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This collection introduces a series of new rings in modern, graphic, geometric patterns seen on this season’s catwalks. Sterling silver and 14K gold bands come in a variety of styles, vintage-inspired settings and brilliant cut stones. All the rings are stackable to create a one-of-a-kind look. Wear one for a simplistic shimmer, or stack three or four to create an original statement piece.

Floral pieces in white enamel and dazzling stones embody the blossoming flowers of the new season. The white floral bouquet ring is the perfect addition to any springtime look, creating a statement piece that aligns with the beauty of nature. Dazzling daisies set in sterling silver and cubic zirconia in bands, earrings, a dangle charm and statement rings display the timeless elegance of the dainty flower. Wear the daisies as a delightful bouquet or alone for a hint of shimmering beauty.

This new collection brings to life everything we love about the new season, from the soft spring colors to the fragile beauty of butterflies and blooms,” said Charisse Ford, Chief Marketing Officer, PANDORA Americas. “The modern, contemporary collection has something for every woman, ranging from on-trend statement pieces to subtle hints of spring beauty.”

Add to or start your jewelry collection this March with PANDORA’s bracelet promotion March 19 through March 22. Spend $100 and get a sterling silver Pandora Clasp, Heart Clasp, Bangle, ESSENCE or PANDORA Rose(TM) Bracelet. Spend $500 and receive a two-toned Pandora Clasp Bracelet, two-toned Bangle Bracelet or two-toned ESSENCE Bracelet. The spring collection is available in stores on March 12, 2015. To locate an authorized retailer or view the entire collection, visit www.pandora.net.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip

Images provided by Marina Nicola and Erika Pope/Vox Solid Communications for Swarovski

Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops.

Visitors to Las Veags now has a brand new feature to the town-that-never-sleeps to look forward to and be excited about. Last night, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops at Bally’s Las Vegas, a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day, which was envisioned as a way to bring the annual New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst–a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres–as well as a large video screen embedded into the multi-faceted facade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.

 

The Grand Bazaar Shops at Bally’s Las Veags (an outdoor shopping –and dining– mecca at the heart of the Las Vegas Strip inspired by the world’s legendary great open-air markets, located at the busiest pedestrian intersection in Las Vegas) also opened its outdoor shopping attraction earlier that morning, featuring unique international retailers and well-known merchants at the heart of the Las Vegas Strip. The dynamic mix of tenants and must-see attractions offers visitors a one-of-a-kind retail experience in Las Vegas that is very much a signature of the town itself. A list of current retailers, service provider and dining establishments can be found at http://www.grandbazaarshops.com/retailers/.

World's First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Swarovski Midnight Celebration to Dazzle Shoppers Each Night at New Grand Bazaar Shops at Bally's Las Vegas.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Swarovski Midnight Celebration to Dazzle Shoppers Each Night at New Grand Bazaar Shops at Bally’s Las Vegas.

Representing a first for Swarovski, the 400-square-foot boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes–such as linen, paper and burlap forms and inlays–throughout, as well as eye-catching, crystal-enhanced glass spheres playfully suspended from the ceiling. Specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and decor.

World's First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Swarovski Midnight Exterior Shot of the new Swarovski Boutiqe at the New Grand Bazaar Shops at Bally's Las Vegas.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Swarovski Midnight Exterior Shot of the new Swarovski Boutiqe at the New Grand Bazaar Shops at Bally’s Las Vegas.

World's First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new  Swarovski boutique at the New Grand Bazaar Shops at Bally's Las Vegas.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new Swarovski boutique at the New Grand Bazaar Shops at Bally’s Las Vegas.

World's First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new  Swarovski boutique at the New Grand Bazaar Shops at Bally's Las Vegas.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new Swarovski boutique at the New Grand Bazaar Shops at Bally’s Las Vegas.

World's First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new  Swarovski boutique at the New Grand Bazaar Shops at Bally's Las Vegas.

World’s First Swarovski Starburst Light Show Spectacular Debuts On Las Vegas Strip. Interior Shot of the new Swarovski boutique at the New Grand Bazaar Shops at Bally’s Las Vegas.

In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they pay for select items. Among the items slated to be featured in the barter window are limited-edition pieces such as crystallized Beats Headphones; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.

The Grand Bazaar Shops and the Swarovski boutique (3641 Las Vegas Blvd. South) will be open daily from 9:30 a.m. to 12:30 a.m. For more information, go to Grand Bazaar Shops at Bally’s Las Vegas and for Swarovski, go to Swarovski.com.