Olivia Kim Launches SPACE at Nordstrom, an In-Store Boutique for Emerging and Advanced Designers

All Images provided by Taylor Droddy (Nordstrom PR)

Today, Nordstrom launched SPACE, a new shop curated by Olivia Kim, Nordstrom Director of Creative Projects, featuring emerging and advanced designers. Following the Nordstrom Creative Project team’s first initiative of Pop-In@Nordstrom, which launched in October 2013 under the direction of Kim, SPACE continues the team’s goals of creating new, interesting and unique experiences for customers and introducing them to the best up-and-coming brands and new talent. Kim is a long-time champion of emerging designers, which is evident in her brand selections in SPACE and Pop-In shops (where you might find Brother Vellies next to Rodarte). In 2015, Kim was selected to join the prestigious ANDAM jury, which supports young designers.

For SPACE's inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y's by Yohji Yamamoto, Julien David and And Re Walker

For SPACE’s inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker

For SPACE's inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y's by Yohji Yamamoto, Julien David and And Re Walker

For SPACE’s inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker

Kim’s Pop-In@Nordstromis an ongoing series of themed pop-up shops. For each shop, Kim curates an eclectic mix of goods spanning the high/low price range and houses them in specially designed spaces that encourage interaction and engagement. Each features a fresh personality and new batch of exclusive merchandise which rotates every four-to-six weeks. Pop-In@Nordstrom partnerships have included: Merci, Nike, Topshop/Topman, Warby Parker, Converse, Poketo, Liberty London, rag & bone, Dylan’s Candy Bar, and the U.S. debut of Hong Kong fashion collective I.T.

For SPACE's inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y's by Yohji Yamamoto, Julien David and And Re Walker

For SPACE’s inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker

For SPACE's inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y's by Yohji Yamamoto, Julien David and And Re Walker

For SPACE’s inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker

DESIGNERS INCLUDE: ACNE, Faustine Steinmetz, Rosetta Getty, ADIEU, Ileana Makri, Sara Lasry, And Re Walker, Isa Arfen, Sarah & Sebastian, Anita Ko, Jacquemus, Shrimps, Anna Sheffield, Julien David, Simone Rocha, Anthoney Vaccarello, Kara, Sophie Bille Brahe, ARIES, Marques’almeida, Tricot Comme Des Garçons, Ashley Williams, Mira Mikati, Undercover, Bentony Vernon, Mociun, Uribe, Caitlin Price, Nektar De Stagni, Vetements,, Creatures Of The Wind, Noir Kei Ninomiya, Vika Gazinskaya, Cristina Ortiz, Paskal, Wwake, Daniela Villegas, Roksanda, and Y’S By Yohji Yamamoto.

SPACE will be situated in its own boutique-like environment inside the Nordstrom Collectors department alongside other designer collections at the retailer’s four flagship stores (Nordstrom Downtown Seattle, Nordstrom San Francisco Centre, Nordstrom Michigan Avenue in Chicago, Nordstrom Pacific Centre in Vancouver, Canada, opening September 18th, 2015) and online, www.Nordstrom.com/SPACE. The shop features a cross-category offering of seasonal collections of apparel, shoes, handbags and accessories collections from designers including Simone Rocha, Marques’Almeida, Jacquemus, Isa Arfen, Anthony Vaccarello, Shrimps, Tricot Comme des Garçons, Noir Kei Ninomiya, Creatures of the Wind, Vetements, Faustine Steinmetz, Mociun, Sophie Bille Brahe, and more.

The store design was built with artistic elements and pops of color to distinguish the shop from the rest of the retail floor, featuring pink mannequins, mixed materials and art objects to accent the area. Kim worked with the Nordstrom design team to create a framework that feels open and airy, then decorated each SPACE with work from artists, furniture makers and artisans so each feels uniquely warm and inviting.

The shop features pieces like Ettore Sottsass‘s Ultrafragola wavy neon mirrors and woven rubber benches and chairs by Max Lamb. SPACE also includes a colorful vintage bench by Verner Panton, petrified stone risers by Matt White, Korean enamel-topped tables from Kwangho Lee, and other one-of-a-kind pieces from Kim’s favorite artists sourced from Johnson Trading Gallery in New York City. Additionally, the SPACE online boutique will offer editorialized styling, compelling content and storytelling around its brands in a unique site and mobile experience.
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Olivia Kim has served as the Director of Creative Projects for Nordstrom since February 2013. In her role, Kim focuses on creating energy, excitement, and inspiration throughout the retailer’s locations. A prominent figure in the fashion industry, prior to joining Nordstrom Kim was a founding member of and Vice President of Creative at Opening Ceremony where she was responsible for the retailer’s leadership in merchandising and store planning, art direction, and collaborative projects. Past projects include partnerships with Proenza Schouler, Rodarte, Nike, Levi’s, TOPSHOP, Chloe Sevigny, and Yoko Ono, to name a few. Kim has also played an essential role in launching emerging designers such as CFDA nominated brands as Suno, Pamela Love, and Patrik Ervell.
For SPACE’s inaugural ad campaign, Kim curated looks from Vetements, Simone Rocha, Undercover, Isa Arfen, Rosetta Getty, Y’s by Yohji Yamamoto, Julien David and And Re Walker and tapped famed stylist Mel Ottenberg and photographer Collier Schorr to bring the campaign to life.

Conceptually SPACE is very boutique-like, offering not just clothing or shoes but a full wardrobe in one small environment,” said Kim. “I want this to be a place of inspiration and education. A lot of these pieces are new and directional, but I want it to always feel inclusive. SPACE is a part of the Nordstrom ethos of offering the best of what’s out there.

JCPenney Celebrates 10th Anniversary of nicole by Nicole Miller® with Limited Edition Collection

JCPenney and fashion designer Nicole Miller are celebrating a decade of nicole by Nicole Miller® designs with an anniversary collection that pays homage to a brand that appeals to millions of women across the country and across the spectrum. The specialty creations, available for a limited time starting September 4 in 600 stores and on jcp.com, will showcase the enduring popularity of nicole by Nicole Miller and spotlight her modern design aesthetic using eclectic prints, bold colors and sophisticated accents that have become synonymous with Nicole Miller’s signature style.nicolemiller-hero

In 2005, we introduced nicole by Nicole Miller in response to customers who were seeking chic, yet versatile clothing that offered the fashion credibility of a renowned runway designer. Today, it has grown to be a full lifestyle brand offering everything from dresses and handbags to fashion jewelry and eyewear,” said Liz Sweney, chief merchant for JCPenney. “It was the first time Nicole designed an exclusive line for a department store, and it has since become one of the most iconic labels found in our stores today. We are excited to be celebrating ten years of its success.

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The anniversary collection is inspired by ancient cultural designs and includes city jackets, pencil skirts, ankle pants, leggings, intarsia sweaters and sheath dresses retailing from $38 to $120. The pieces are adorned with tribal prints and gemstone patterns in jeweled tones of purple, blue and yellow on black. The standout fashion pieces feature leopard prints, black and white combinations and luxury embellishments such as intricate beading and faux fur. The anniversary collection is complete with matching handbags, earrings, necklaces, scarves and stationery with commemorative inscriptions by the legendary designer.

Creating nicole by Nicole Miller exclusively for JCPenney has been a unique opportunity to bring attainable relevant fashion to the everyday woman,” said Nicole Miller. “I am pleased to debut this anniversary collection and celebrate how the brand continues to resonate with women everywhere.”

Girls Write Their Own Script With The New Gap X ED Collection

GapKids Collaboration with Ellen DeGeneres and her Lifestyle Brand ED Hits Stores and Online Today

Gapkids X ED Is An Apparel Collection And Social Movement Designed To Help All Girls Realize They Have The Power To Do Extraordinary Things

GapKids has partnered with ED, Ellen Degeneres‘ new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are.

GapKids x ED Campaign Image (PRNewsFoto/Gap)

GapKids x ED Campaign Image (PRNewsFoto/Gap)

ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home. ED will be available exclusively on EDbyEllen.com.
Launching today in over 25 markets around the world, the collection, and supporting campaign, is

Gap partners with America's ambassador of individuality, Ellen DeGeneres, and her new lifestyle brand, ED, to celebrate girls being their own heroes (PRNewsFoto/Gap)

Gap partners with America’s ambassador of individuality, Ellen DeGeneres, and her new lifestyle brand, ED, to celebrate girls being their own heroes (PRNewsFoto/Gap)

rooted in the same core values that Gap brand has stood for over the past 45 years. Individualism and liberation that comes from confidently being your most authentic self are core values Gap shares with American comedian, talk show host, producer, writer and actress, Ellen DeGeneres.

The GapKids x ED campaign features six young girls who have excelled at skateboarding, drumming, robotics and entrepreneurialism, by being true to themselves, regardless of naysayers or outdated stereotypes. These girls, Alexey, Relz, Ryann, Bellatreas, Torrae and Asia, ranging in age from 7 to 12, star in the anthem film and campaign images which all provoke a feeling of strength, empowerment and pure enjoyment. Whether it is the desire to help others like Torrae who builds robotic hands for kids who need them or Alexey’s love for music and her incredible drumming skills, the campaign celebrates girls of all talents for being who they are.  The print ads, which launch in August across the United States, Canada, United Kingdom, China and Japan, as well as select international franchise markets, feature the hero campaign “selfie” image of Ellen with the six girls. In addition to print, the campaign spans outdoor, mobile, direct, social, in store and digital.

The GapKids x ED collection (a small selection for boys and adults allows the whole family to join in the fun),with prices ranging from $6.95 to $49.95, features more than 70 pieces and includes outerwear, sweatshirts, leggings, dresses, T-shirts and accessories with a twist: two pieces of iconography — the lightning bolt, a symbol of empowerment, and the speech bubble, a symbol of self-expression. Both the speech bubble and lightning bolt are inscribed throughout the collection including Graphic T-Shirts for Girl’s and Boy’s ($24.95), the Girl’s Quilted Speech Bubble Bomber Jacket ($49.95), and the Adult Zip-up Sweatshirt ($49.95), among other apparel and accessories.

Partnering with Ellen DeGeneres represents a collaboration between two American style icons,” said Jeff Kirwan, Gap Global President.Ellen has become a global symbol for inspiring her audiences and fans to take pride in who they are. This is a natural fit with the heritage of Gap, which has long stood for encouraging individualism. We are excited to launch this collection and at the same time come together to champion girls and boys to realize their potential.”

I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things,” says DeGeneres.  “This opportunity to partner with Gap and my new lifestyle brand, ED, is the perfect way to celebrate girls just for being who they are; and to encourage them to unleash their passions; whether it’s math, soccer, singing, dancing, or simply singing while dancing in their bedroom.”

The collection also encourages kids to express themselves with self-customizable clothing and accessories that they can decorate freely using fabric or chalk markers. A variety of iron-on patches are available for purchase to personalize the customer’s favorite styles, like the iconic (aforementioned) GapKids x ED Denim Jacket ($49.95).
Well beyond the stores, The Gap is aiming to create an environment of positive social engagement. Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words. In addition, there will be a texting opportunity to receive inspiring and encouraging messages from Ellen DeGeneres herself.
In keeping with Gap’s long term focus on youth culture, and the commitment to supporting social causes that allow women to seek out their full potential, The Gap is partnering with select girls’ organizations that share a commitment towards girls and women, including Girls Inc. (North America) and CARE (UK & Japan)Further details on the campaign can be found at Gap.com.

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TORRID, The Hottest Name In Plus-Size Fashion, Introduces Real Girls Campaign, #MyStoryMyTorrid

TORRID, the fastest growing Plus-Size fashion retailer in the country, is featuring its customers as models for their Fall 2015 campaign, #MyStoryMyTorrid. This is the first campaign of its kind in plus-size fashion showcasing real girls who wear sizes 12-28, a demographic representing the majority of American women.

Our customers often ask us why we don’t show our clothes on ‘real girls’ as well as professional models, and we’ve answered,” states Lisa Harper, Torrid CEO. “It’s a powerful thing to turn the camera on them and give them a platform to express themselves. These young women have been ignored by the fashion industry for too long, we want to turn that around.

TORRID designs and retails on-trend fashion apparel, accessories, swimwear and lingerie for young, stylish women who wear sizes 12 to 28 and has over 315 stores across the country and online at torrid.com.

The girls featured are devoted fans of Torrid, discovered on Instagram.

Kiara Boughner (PRNewsFoto/TORRID)

Kiara Boughner (PRNewsFoto/TORRID)

On the cover of Torrid’s Fall Collection catalog, launching this week, is Kiara Boughner from Redondo Beach, CA, a wedding cake designer and newlywed, photographed at her family’s ranch. “It’s so cool to share my experience of where I grew up and do this awesome photo shoot with Torrid,” she says. “I love that Torrid is a movement empowering girls everywhere.”

Kia Billinger (PRNewsFoto/TORRID)

Kia Billinger (PRNewsFoto/TORRID)

Kia Billinger from La Verne, CA, also appearing in the campaign, is a registered nurse who works the night shift in the emergency room at her local hospital. “At work I wear scrubs, but I also love dressing up,” she says. “Torrid’s clothes make me feel beautiful and fierce. This experience has been amazing.”

Zen Josey (PRNewsFoto/TORRID)

Zen Josey (PRNewsFoto/TORRID)

Zen Josey from La Miranda, CA, the third girl featured, works for a video game company and is passionate about burlesque. She explains, “When I discovered Torrid, it made me feel relevant and cool, not like an outcast because I couldn’t fit into a size 10. The shoot was a really amazing experience for me, I feel honored.”

They each spends a day doing a photo shoot in her respective hometown and then appears on the pages of Torrid’s catalog, in the windows and inside of Torrid stores, and prominently on Torrid.com. Each girl shares her story – a blend of video, personal photos and her favorite Torrid looks–as she normally would, via social media. A special meet-and-greet event is organized as well to celebrate each girl at her local Torrid store.
Due to the resounding success (so far) and overwhelmingly favorable response to the fall campaign, the company plans to continue showcasing their customers as models in their marketing for the upcoming holiday catalog and selling season.

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COLE HAAN LAUNCHES “PREPARE FOR TAKEOFF” CAMPAIGN

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Campaign Explores an Artistic Interpretation of the Neo-Futurist Idea of Human Flight

COLE HAAN PREPARE FOR TAKEOFF WITH #ZerøGrand CAMPAIGN

COLE HAAN PREPARE FOR TAKEOFF WITH #ZerøGrand CAMPAIGN

As the July and August fashion magazines begin hitting your mailboxes within the next two months, Cole Haan launched its campaign, “Prepare For Takeoff,” as part of the Fall 2015/Winter 2016 Collection this past week. Set against the neo-futuristic backdrop of the TWA Flight Center, Cole Haan’s most innovative product to-date, ZerøGrand, will soar this coming fall with a multi-channel digital and social campaign featuring three of New York City Ballet’s brightest stars—Sara Mearns, Megan Fairchild and Gretchen Smith—alongside two renowned Parkour athletes, Devon Spence and Jason Chu. It puts the pillars of Cole Haan Grand.OS innovation—lightness, flexibility, and cushioning—to the ultimate test.

PREPARE FOR TAKEOFF WITH DEVON SPENCE

PREPARE FOR TAKEOFF WITH DEVON SPENCE

PREPARE FOR TAKEOFF  WITH GRETCHEN SMITH, MEGAN FAIRCHILD, SARA MEARNS WEARING THE ZerøGrand Stagedoor Ballet Flat FROM THE  the Studio Grand Ballet Collection for women.

PREPARE FOR TAKEOFF WITH GRETCHEN SMITH, MEGAN FAIRCHILD, SARA MEARNS WEARING THE ZerøGrand Stagedoor Ballet Flat FROM THE the Studio Grand Ballet Collection for women.

Set in Finnish-American architect Eero Saarinen’s sweeping neo-futuristic ode to aviation, the iconic TWA Flight Center in Queens, “Prepare For Takeoff” collides forms of traditional dance movement with a modern type of skilled athleticism: Parkour***.

Cole Haan has a rich heritage of innovation. With the introduction of ZerøGrand, Grand.OS and the opening of The Global Innovation Center, we decided to explore how we could celebrate Cole Haan Innovation through movement,” says David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “Cole Haan was a 34 year old company when Saarinen’s terminal first opened in 1962. As a leading maker of American dress and casual footwear at that time, there’s no doubt Cole Haan has made its way through that terminal many times before. So, we’d like to think of this as a return trip,” Maddocks concluded.

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD AND JASON CHU

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD AND JASON CHU

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD

PREPARE FOR TAKEOFF WITH MEGAN FAIRCHILD

With its minimalist, chic silhouette and extreme flexibility, the Studio Grand Ballet Collection for women represents the ultimate combination of form and function in a ballet flat. Effortlessly transitioning from studio to street in style, the ZerøGrand Stagedoor Ballet Flat raises the bar with its luscious mix of comfort and functionality. Designed in collaboration with three dancers from New York City Ballet, ZerøGrand offers a sporty touch to an otherwise polished look, infusing irreverence with cool. Supple nappa leather wraps this pretty wardrobe staple, while a sturdy rubber outsole infused with Grand.OS technology makes it perfect for all-day wear. Pair this style with skinny denim, cigarette pants or an A-line dress.

New York City Ballet Principal dancer, Sara Mearns, adds, “This season, we worked with Cole Haan to create something totally new—the ZerøGrand Stagedoor Ballet Flat. We took great care in incorporating design elements into the silhouettes through a different lens specifically for the campaign. It really challenged the whole cast to think of how creatively we could bring lightness, flexibility and cushioning to life visually with our movement. I have never been more proud of something and hope all women wearing our shoe feel the same life-lifting experience that we do!

Whether you’re headed to barre class or brunch, the ZerøGrand Mary Jane has you covered. This sporty yet feminine silhouette, crafted in lightweight neoprene and mesh, is the embodiment of contemporary design, while the sigature Cole Haan Grand.OS technology in the outsole will keep you comfortable when navigating the urban landscape. Leggings, skinny jeans and your favorite athleisure styles are the perfect pieces to pair with the ZerøGrand Mary Jane.

At the intersection of sport and fashion lives the ZerøGrand Sneaker. Sleek black mesh and eye-catching silver metallic accents make for a trendy style statement, while the Cole Haan Grand.OS technology in the outsole will keep you comfortable when navigating the urban landscape. Match with cotton joggers or leggings and a slouchy top for Saturday barre class or Sunday errands.

By infusing a traditional chukka boot with the sporty-chic styling of ZerøGrand, this modern silhouette of the ZerøGrand Chukka Bootie takes you from yoga class to the Saturday salon session with ease. The ZerøGrand Chukka Bootie features criss cross gore detailing for easy on and off and an EVA midsole with Grand.OS technology for all-day comfort.

Boy meets girl in Cole Haan’s best-selling, most sought-after women’s ZerøGrand Wing Oxford styles that perfectly balance masculine and feminine with panache. Crafted from rainbow-hued suede with laser-cut details, they feature white rubber soles with Grand.OS technology that are carefully constructed with a focus on flexibility and reduced weight. These customer favorites are a casual styling game changer. Match with cuffed boyfriend jeans and a silk blouse for off-duty wear or a skirt and button-down for an unexpected twist to business attire.

For men, the ZerøGrand Sport Chukka fits the bill perfectly. Built on Cole Haan’s signature own Grand.OS technology, the ZerøGrand line rips out the guts of traditional shoes and replaces every stitch, layer, and design detail with carefully considered components that render the shoes ridiculously lightweight. It’s the result of modern materials and cutting-edge construction techniques that usher in an entirely new approach to the engineering of shoes for everyday wear. By zeroing in on greater flexibility, reduced weight, and increased cushioning in the Grand.OS system, the athletic-inspired ZerøGrand Sport Chukka feels like your lightest weight running sneaker. Featuring sporty mesh and leather uppers and an EVA midsole with a rubber outsole for ultimate traction and flexibility.

The campaign goes far beyond still imagery, and includes a behind the scenes look at how the cast takes their experience with these elements from studio to street. It will be featured on ColeHaan.com, in digital media and across the brand’s social channels of Facebook, Instagram, Pinterest, Twitter, Tumbler, YouTube as well as on the Cole Haan iPhone App, which was recently lauded for its integration of ApplePay.

As the choreographer, the location was a dream of inspiration! The beauty and divine artistry of the structure naturally invited the curves, lines and angles of movement. The classic beauty of the clothing and footwear was the perfect cherry on top to create an epic image that takes your breath away,” shares the extraordinary choreographer Tamara Levinson, who was tapped for the shoot.

Photographer Sebastian Kim, adds, “I’ve always wanted to shoot at this iconic location—it’s such a landmark which perfectly complimented the campaign.”

***Parkour, developed in France, is a training discipline using movement that developed from military obstacle course training. Practitioners aim to get from A to B in the most efficient way possible. This is done using only the human body and the surroundings for propulsion, with a focus on maintaining as much momentum as possible while still remaining safe. Parkour can include obstacle courses, running, climbing, swinging, mantling, vaulting, jumping, rolling, quadrupedal movement, and other, similar movements depending on what movement is deemed most suitable for the given situation. Parkour’s development from military training gives it some aspects of a non-combative martial art. It’s also an activity that can be practiced alone or with others, and is usually – but not exclusively – carried out in urban spaces.

 

Express Yourself with Eddie Borgo for Target

When Target announced its latest designer collaboration with Eddie Borgo, who’s crafted a first-of-its-kind limited-edition collection of customizable jewelry, accessories and wall art, in late May, the excitement couldn’t be contained.

Eddie Borgo

Eddie Borgo

Eddie has an amazing eye, and we love the ingenuity and quality of craftsmanship of this collection,” said Kathee Tesija, Chief Merchandising and Supply Chain Officer for Target. “Our guests are looking for ways to personalize their look and express their individual sense of style, and this line gives them the ability to do just that through beautifully designed jewelry and accessories that feel incredibly luxurious.”

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

The collection features the designer’s signature aesthetic – geometric shapes and symbols inspired by sculptural art and architecture – and on-trend textures, colors and finishes (think silver, gold and rose gold combined with materials like hand-poured resin, brass mesh and chains). It gets even better; the best part of this collection is how easy it is to custom-create your own unique pieces! Simply select a jewelry or accessory item, such as a handbag, necklace or earrings, and style it with a variety of components, including charms, studs and totems.

When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” said Borgo. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”

Now with the launch of the collection only days a way, the company has released the Eddie Borgo for Target Look Book and and it’s not just the galaxy-inspired disc bags and backpacks that have people calling the collection “out of this world.” Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning July 12.

SHOES.COM Introduces Hardy Design Works

SHOES.COM today announced its second original footwear and accessories line, Hardy Design Works, an collection which will be available exclusively on SHOES.COM and OnlineShoes.com. This announcement comes just four months after the company debuted its first original line of footwear and accessories, PIKA. This new line is perfect for every occasion, whether you’re looking for looking for fashionable styles for the resort or your next favorite pair of boardroom chic pumps. The line will expand with further new styles set to arrive for Fall 2015.

SHOES.COM Introduces Hardy Design Works: An exclusive Line of Men's and Women's Shoes and Accessories (PRNewsFoto/SHOES.COM)

SHOES.COM Introduces Hardy Design Works: An exclusive Line of Men’s and Women’s Shoes and Accessories (PRNewsFoto/SHOES.COM)

Roger Hardy and his wife, Jenny, created Hardy Design Works as a joint venture that blends their shared interests in fashion and style. With Jenny’s keen eye for trends and experience in the fashion industry and Roger’s e-commerce expertise, starting with footwear and expanding to bags and accessories came to them naturally. Dedicated to a vision of style that commands attention, Hardy Design Works is a luxury lifestyle brand inspired by forward-thinking design with a touch of heritage. With a passion for the smallest of details, Roger and Jenny work together to create beautifully constructed shoes, accessories and bags that convey confidence andbg-women-hero style. Alongside the trademark Hardy tartan and crest, which were inspired by Roger’s family history, clean design and attention to detail are the hallmarks of the brand. Offering a range of luxury products for the contemporary man and woman, these sophisticated styles are ideal for all social occasions. Released seasonally, each collection features a unique blend of classic styles, modern silhouettes and coveted materials.

The Hardy Design Works Spring product line offers 23 styles for both men and women. The shoes and accessories are designed for consumers seeking the highest quality materials on a classic style featuring a modern silhouette. With a signature blue shoe sole and the Hardy family crest, styles available at launch include classic women’s pump the York ($110 retail), women’s gladiator sandal the Hoxton ($145 retail), and the croc-embossed men’s Ashford loafer ($145 retail).

Our SHOES.COM customers love fashion-forward shoes that are high quality while not breaking the bank. With the Hardy Design Works line, we can offer customers both – current, on-trend styles that feature the same quality found in much more expensive shoes,” said Roger Hardy, CEO of SHOES.COM.  “Similar to our approach developing PIKA, our first original product line, we focused not only on the aesthetic of the line and the look of each individual shoe, but also on the quality of materials. We want to produce high quality shoes that look great, and will provide a comfortable fit that will last for many seasons to come.”

To check out the newest Hardy Design Works styles, visit SHOES.COM or HardyDesignWorks.com