SHOES.COM today announced its second original footwear and accessories line, Hardy Design Works, an collection which will be available exclusively on SHOES.COM and OnlineShoes.com. This announcement comes just four months after the company debuted its first original line of footwear and accessories, PIKA. This new line is perfect for every occasion, whether you’re looking for looking for fashionable styles for the resort or your next favorite pair of boardroom chic pumps. The line will expand with further new styles set to arrive for Fall 2015.
Roger Hardy and his wife, Jenny, created Hardy Design Works as a joint venture that blends their shared interests in fashion and style. With Jenny’s keen eye for trends and experience in the fashion industry and Roger’s e-commerce expertise, starting with footwear and expanding to bags and accessories came to them naturally. Dedicated to a vision of style that commands attention, Hardy Design Works is a luxury lifestyle brand inspired by forward-thinking design with a touch of heritage. With a passion for the smallest of details, Roger and Jenny work together to create beautifully constructed shoes, accessories and bags that convey confidence and style. Alongside the trademark Hardy tartan and crest, which were inspired by Roger’s family history, clean design and attention to detail are the hallmarks of the brand. Offering a range of luxury products for the contemporary man and woman, these sophisticated styles are ideal for all social occasions. Released seasonally, each collection features a unique blend of classic styles, modern silhouettes and coveted materials.
The Hardy Design Works Spring product line offers 23 styles for both men and women. The shoes and accessories are designed for consumers seeking the highest quality materials on a classic style featuring a modern silhouette. With a signature blue shoe sole and the Hardy family crest, styles available at launch include classic women’s pump the York ($110 retail), women’s gladiator sandal the Hoxton ($145 retail), and the croc-embossed men’s Ashford loafer ($145 retail).
“Our SHOES.COM customers love fashion-forward shoes that are high quality while not breaking the bank. With the Hardy Design Works line, we can offer customers both – current, on-trend styles that feature the same quality found in much more expensive shoes,” said Roger Hardy, CEO of SHOES.COM. “Similar to our approach developing PIKA, our first original product line, we focused not only on the aesthetic of the line and the look of each individual shoe, but also on the quality of materials. We want to produce high quality shoes that look great, and will provide a comfortable fit that will last for many seasons to come.”