Carhartt’s Fall Campaign Celebrates Those Who Embrace Hardworking Lifestyles During The Toughest Conditions

Workwear brand’s latest campaign honors the resilience of the men and women who rely on Carhartt’s Full Swing®, Rugged Flex®, and Storm Defender® technologies built to take on any weathercarhartt-1510011936286-null-HR

Carhartt, America’s premium workwear brand since 1889, has launched its 2017 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations. The campaign’s focal point is a commercial that places emphasis on pursuing a hardworking lifestyle, regardless of the weather. (https://www.youtube.com/watch?v=SPBw-Tb9cXo)

Carhartt Logo

Carhartt Logo

Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.

Carhartt_s fall campaign honors those who know what it takes to get the job done.

Carhartt’s fall campaign honors those who know what it takes to get the job done.

This campaign celebrates the Carhartt men and women who lead hardworking lifestyles while embracing nature’s most difficult, uncertain conditions,” said Tony Ambroza, chief brand officer at Carhartt. “Our consumers expect durable, functional clothing equipped with Carhartt performance solutions like Full Swing® and Rugged Flex® to improve range of motion on the job site, along with Storm Defender® to stand up to the worst weather winter has to offer. Just as our brand has done for more than 128 years, Carhartt will continue to create rugged products to meet the needs of hardworking people.”

Carhartt_s fall campaign celebrates hardworking people who live a Carhartt Way of Life. 2

Carhartt’s fall campaign celebrates hardworking people who live a Carhartt Way of Life.

Evidence of Carhartt’s continued commitment to providing consumers with premium workwear products dates back more than a century. Perhaps the brand’s most iconic style, the Carhartt Chore Coat is an example of the company’s legacy of creating durable, lasting apparel. Continue reading

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New Tommy Bahama Collegiate Series Launches for 2017

Tommy Bahama introduces the Tommy Bahama Collegiate Series, custom-designed fan apparel, featuring 40 of the top universities across the country. Additional schools will be added throughout the year. Designed to appeal to students, alumni, and families, the Tommy Bahama Collegiate Series features University logoed polo shirts, camp shirts and half zip pullovers in college colors and details that are packed with school spirit. (The Tommy Bahama Collegiate Series was developed in conjunction with licensing partners IMG College Licensing, LLC, Fermata Partners, Learfield Licensing Partners and 289c Apparel, Ltd. )

Tommy-Bahama - Collegiate

Tommy Bahama Collegiate Series

We’re very excited about the new Tommy Bahama Collegiate Series and the opportunity to expand our existing sport product offering that includes MLB and NFL,” says Doug Wood, CEO of Tommy Bahama. “The collegiate series offers our guests a well-rounded selection of upscale fan apparel that showcases their favorite college.”

The Tommy Bahama Collegiate Series features some of the brand’s signature styles in a range of college colors, each embroidered with the school’s logo. Styles are offered in two fits: the existing Standard Fit and the new Trim Fit, which is slimmer through the body and sleeves. Key styles in the new Trim Fit include: the Clubhouse MVP, a DryTech polo in college colors with logo on left chest; the Camp Safari Polo, an all over palm print polo; and the Tiki Time Camp shirt, a classic Hawaiian print shirt in school colors to display your school pride and Aloha style.

Offered in Standard Fit, the Collegiate Emfielder, Clubhouse Alumni Polo, Collegiate Fez Fronds, Catalina Twill Camp and Campus Flip, a reversible half zip pullover, are all a great way to show support for your favorite school. The Tommy Bahama Collegiate Series suggested retail prices range from $110 – $165.

Tommy Bahama is also celebrating its debut in the collegiate market with a sweepstakes to win a trip to the 2017 Maui Jim Maui Invitational, the premier early season college basketball tournament. The Tommy Bahama Maui Jim Maui Invitational Sweepstakes is the ultimate prize for any college basketball fan — a trip for two and all access VIP tickets to the 2017 Maui Jim Maui Invitational held in Maui, November 20-22. The prize also includes airfare, lodging, dinner at the Tommy Bahama Restaurant, Bar & Store in Wailea and a $1,000 Tommy Bahama gift card to use in store or online. The Tommy Bahama Maui Jim Maui Invitational Sweepstakes runs from August 14-September 12 at Tommy Bahama retail stores and online. Continue reading

Nordstrom Unveils New Fall 2017 Fashion Campaign

Retailer Showcases Fashion Through The Lens Of Photographer Max Farago And Director Clara Cullen

Today, Nordstrom, Inc. launched a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall fashion. The campaign will debut on August 7 in the U.S. and on September 4 in Canada with print, digital, social, out of home and video components.

Nordstrom Fall Campaign - Clara Cullen, Max Farago

Nordstrom Fall Campaign – Clara Cullen, Max Farago

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, who has set the creative tone for the retailer’s last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

Nordstrom Fall Campaign - Clara Cullen with her mother, daughter, sister + niece

Nordstrom Fall Campaign – Clara Cullen with her mother, daughter, sister + niece

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign. The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017. Highlights of brands featured in the campaign include 3.1 Phillip Lim Acne, JW Anderson, Simone Rocha, Studios adidas, Lemaire, Sophie Buhai, Alexander Wang, A.P.C., Levi’s®, Tibi, Dr. Martens, Molly Goddard, Tomorrowland, FRAME, Norse Project, Topman, Isa Arfen, Officine Generale, Ovadia & Sons, J.Crew, Vans®, Vejas, Richard Malone, and SATURDAYS NYC.

With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company’s brand campaigns in Spring 2016, the retailer’s first in 15 years. Following her inaugural “See Anew” campaign, “We Are Here” from Fall 2016, and “Love, Nordstrom” from the holiday season, and the Spring 2017 campaign shot by Petra Collins. The Fall 2017 campaign marks Kim’s fifth developed for Nordstrom.

The cast includes:

Nordstrom Fall Campaign - Hailey Gates

Nordstrom Fall Campaign – Hailey Gates

  • Actress and television journalist Hailey Gates, host of VICELAND’s series States of Undress, in which she explores geopolitics through the lens of fashion. Her work takes her to conflict zones around the world for international fashion weeks.

    Nordstrom Fall Campaign - The Hiplets - Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

    Nordstrom Fall Campaign – The Hiplets – Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

  • Camryn Taylor, Lourdes Taylor, Nia Parker, and Nia Lyons, classically trained ballerinas of The Hiplet™ and the most senior dancers at the Chicago Multi-Cultural Dance Center. The Hiplet™ have appeared in a CFDA/Vogue Fashion Fund Show, TEDxSanFrancisco, the New York Times and CNN. Their YouTube videos have gathered over hundreds of thousands of views.
  • Homer Hans Bryant, the artistic director and founder of the Chicago Multi-Cultural Dance Center who conceived dance group phenom The Hiplet™ which showcases dancers en pointe interplaying hip-hop movements with classical styles.

    Nordstrom Fall Campaign - Saam Emme, Vejas Kruszewski

    Nordstrom Fall Campaign – Saam Emme, Vejas Kruszewski

  • Designer Vejas Kruszewski (in his collection) and Saam Emme, the creative team behind the label Vejas. Their designs redefine conventional streetwear, breaking borders and blending youth culture with studious fashion history. Vejas was awarded the LVMH Special Prize in 2016.

    Nordstrom Fall Campaign - Angela Goding

    Nordstrom Fall Campaign – Angela Goding

  • Contemporary art curator Angela Goding, who has a formidable reputation in the New York art world for her instincts and distinct fashion sense.

    Nordstrom Fall Campaign - Jane Moseley (1)

    Nordstrom Fall Campaign – Jane Moseley

  • Twenty-nine-year-old painter, sculptor, and model Jane Moseley, who spent six years in New York resisting the lure of the modeling industry, then became a fashion sensation after walking in Balenciaga’s fall 2016 show. She has a collection of horror-movie-inspired tattoos, and a dog, five cats, a lizard, a hedgehog and two pet rats.

    Nordstrom Fall Campaign - Creative Growth - Elizabeth Rangel, Tom di Mara, William Scott

    Nordstrom Fall Campaign – Creative Growth – Elizabeth Rangel, Tom di Mara, William Scott

  • Tom di Maria, director of Creative Growth Art Center, which provides studio space, representation, instruction and opportunity for personal expression to adult artists with mental, developmental or physical disabilities. Artists from the center exhibit in museums and esteemed collections worldwide.
  • Elizabeth Rangel, a self-taught artist, and designer who works in textiles and fashion.
  • William Scott, a self-taught artist whose work appears in the Museum of Modern Art in New York and the Oakland Museum of California.

    Nordstrom Fall Campaign - Ian & Marc Hundley (1)

    Nordstrom Fall Campaign – Ian & Marc Hundley

  • Marc and Ian Hundley, artists and twin brothers. Marc creates text-based posters incorporating references to literature, lyrics, and film; he also makes furniture. Ian constructs colorful, large-scale quilts based on topographic maps.

    Nordstrom Fall Campaign - Hayett McCarthy

    Nordstrom Fall Campaign – Hayett McCarthy

  • French-born Londoner Hayett McCarthy, a former dog groomer, record-label intern, bartender and sandwich-board carrier, now a model for top fashion brands including Hermès, ACNE Studios, Burberry, COACH, and Vetements, among others.

    Nordstrom Fall Campaign - Ebonee Davis (2)

    Nordstrom Fall Campaign – Ebonee Davis 

  • Twenty-three-year-old Seattle native Ebonee Davis, a model, and activist advocating for more diversity in the fashion industry. In a TED Talk, she discussed her path to self-acceptance and her case for creating positive, inclusive imagery.

Continue reading

IZOD Signs Multi-Year Marketing Partnership with 16 Times Grand Slam Champs, the Bryan Brothers

PVH Corp. announced today a multi-year marketing partnership agreement for its IZOD brand with Olympic gold medalists and champion tennis players, Bob and Mike Bryan. The Bryan Brothers will wear IZOD Advantage Performance apparel as official brand ambassadors, making their first appearance at the BNP Paribas Open in Indian Wells, CA, which runs from March 6-19, 2017.izod_golf

With 112 tour title wins, the Bryan Brothers are the most successful men’s tennis doubles team in history, holding the record for the most team match, tournament, and Grand Slam double victories.

We think there is no better pair to represent the IZOD brand both on and off the court, given their youthful spirits, and long-standing reign as champions in tennis,” said Mike Kelly, Executive Vice President of Marketing for PVH.

The Bryan Brothers will wear complete outfits from IZOD’s seasonal offerings including branded shirts, shorts, hats, and socks. They will appear in a national advertising campaign for IZOD, premiering this spring, and will participate in media appearances and retail opportunities.

IZOD Signs Multi-Year Marketing Partnership with 16 Times Grand Slam Champs, the Bryan Brothers

IZOD Signs Multi-Year Marketing Partnership with 16 Times Grand Slam Champs, the Bryan Brothers

We’re honored and excited to begin working with IZOD,” said Bob Bryan. “The brand has been developing some really innovative products and we look forward working with their design team to develop more.”

It was a natural progression to work with IZOD,” said Mike Bryan. “They have an impressive history of their own in tennis and golf, and a long legacy of partnering with great athletes. My brother and I are proud to join those ranks.”

Retail News: Nordstrom Is Nation’s Favorite Fashion Retailer, New Market Force Study Finds

Annual Retail Study Also Uncovers Top Shoe Brands, And Trends In Consumer Confidence, Wearables And E-Commerce

Nordstrom’s fan base is as fervent as ever. For the fifth time in a row, Nordstrom ranked as the nation’s favorite fashion retailer in an annual retail industry study conducted by Market Force Information (Market Force). Market Force polled over 10,000 consumers for the study, which ranks top fashion retailers, reveals retail technology trends and looks at spending plans and habits.

market%20force%20logo

Market Force Information (Market Force) logo

The survey was conducted online in December 2016 across the United States. There was an overall pool of 10,714 respondents covering all four U.S. Census regions. Within the survey pool, 7,241 reported shopping for fashion at a favorite retailer within the past 90 days, and 5,494 reported shopping for shoes within the past six months. There was a broad spectrum of income levels, with 54% indicating incomes of over $50,000 a year. Respondents’ ages ranged from 18 to over 65. Approximately 75% were women and 25% were men. For the rankings, Market Force asked participants to rate their customer satisfaction with their most recent fashion retailer experience, and their likelihood to refer the brand to others. The results were averaged to attain a Composite Loyalty Score. Only retailers with at least 100 locations were included.

Dillard’s and T.J. Maxx Climb Higher in Rankings

Nordstrom, which has built a reputation for incomparable customer service, ranked first among the retailers studied with a score of 64%, up 6% from 2016. Dillard’s made even larger strides from last year, gaining 16% percentage points to rank second with 54%, and was closely trailed by off-price retailer T.J. Maxx, which earned a 53% score. Ann Taylor and Nordstrom Rack landed in the top of the rankings, after not making the cut last year, tying with Kohl’s for fourth place. [See Graph 1].

graph-1-2017-fashion-retailer-rankings

Graph 1 – 2017 Fashion Retailer Rankings

Nordstrom Top for Value, Dillard’s for Creating Full Looks

In the attributes that set one retailer apart from the others, Nordstrom, Ann Taylor and Dillard’s all performed exceedingly well. Overall-winner Nordstrom ranked first for value, atmosphere, and ease of finding items, while Dillard’s took the No. 1 spots for creating a look and finding correct sizes. Ann Taylor landed in the top three in all of these categories. T.J. Maxx and Ross were called out for merchandise selection, and American Eagle has the fastest checkout speeds. [See Graphs 2 and 3].

graph-2-rankings-by-attributes-1

Graph 2 – Rankings by Attributes

graph-3-rankings-by-attributes-2

Graph 3 – Rankings by Attributes

Sizing up Sales Support

Despite the fact that sales assistance is shown to boost satisfaction and sales, less than half (42%) of consumers report being helped by an associate during their last shopping trip. Lane Bryant’s and Nordstrom’s associates assisted customers most often, while Target and T.J. Maxx shoppers received the least help. [See Graph 4].graph-4-sales-associate-effectiveness-by-retailer

Sales associates are the front-line representatives for retailers, and how they engage with customers can make or break the shopping experience and impact sales,” said Cheryl Flink, chief strategy officer for Market Force Information. “The research shows that 90% of customers who were assisted by a sales associate bought something. When customers were not assisted, only 82% made a purchase. That 8% difference in conversion rate is a key reason why fashion retailers need to invest in their sales staff.” Continue reading

New York Fashion Week: Concept Korea Fall 2017/Winter 2018 Runway Show

(Runway Photos by Dan Lecca)

Since 2010, The Concept Korea Program Has Brought Rising Design Stars From South Korea Into The New York City Spotlight, Providing A Global Stage For The Country’s Tremendous Talents.

From K-Pop to K-Beauty, there is no denying the cultural influence of South Korea over the past decade. Most recently, South Korean fashion designers have taken the industry by storm, creating a K-Fashion phenomenon that has quickly placed Seoul on the international fashion map.

Concept Korea is a collaborative project to promote Korean fashion designers and assist them in their attempts to break into the U.S. fashion market. Concept Korea is organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA). Concept Korea began in the spring of 2010, and this W/W 2017 season marks the organization’s fifteenth time showing at New York Fashion Week.

Concept Korea returned to New York on February 10th, 2017 to show Fall/Winter 2017 collections at Skylight Clarkson Square, marking its fifteenth season showing at New York Fashion Week. Hosted by the Korea Creative Content Agency (KOCCA), this season’s showcase represented the best of women’s Seoul-based fashion and included designers: GREEDILOUS by Younhee Park, KIMMY J by Heejin Kim and YOHANIX by Yohan Kim.

FW17 CONCEPT KOREA GREEDILOUS  NEW YORK FASHION WEEK

GREEDILOUS by Younhee Park Fall 2017/Winter 2018 Collection

The GREEDILOUS F/W17 collection referenced a 1930’s Salvador Dali painting “The Persistence of Memory,” through the use abstract objects and rhythmic patterns. Such surrealist nods to inference and nuanced awareness reminded the designer, Younhee Park, of the investigative works of Sherlock Holmes; Using the movies’ background history and mood, she completed her collection using classic checked prints and Greedilous’s unique style, perfecting the collection with a feminine, casual silhouette.

Since 2009, designer Younhee Park has captured the authenticity of haute couture but with an eye on sustainability. Describing the look as ‘futuristic modernity’, Park creates a feminine look with masculine undertones that manages to be both classic and directional. GREEDILOUS has grown into a global brand loved by celebrities and influencers worldwide. The brand has participated in Paris’s Who’s Next, Seoul’s Generation Next and NYC’s Capsule and Coterie tradeshows. Most notably, the designer was nominated for the 2014/2015 International Woolmark Prize. http://greedilous.com/

FW17 CONCEPT KOREA DUMPSTER  NEW YORK FASHION WEEK

KIMMY J by Heejin Kim Fall 2017/Winter 2018 Collection

KIMMY. J’s FW/17 collection titled, “Dumpster Disposal Squad” was inspired by garbage collectors who pick up trash from door to door. The title uses Dumpster, to reference landfills, and Disposal Squads, to reference the collectors, personifying them as superheroes. The collection uses fun, energetic color palettes reminiscent of plastic, metal, and vinyl, juxtaposed against achromatic colors you find in refuse. Silhouettes include reinterpreted uniform shapes and feature details found in public goods.

Designer Heejin Kim majored in integrated design in Yonsei University. Originally expressing her creativity through furniture design, Kim felt her artistic imagination was stifled, and 2013 launched KIMMY J. and aims to develop a witty collection for urban lifestyle using her structural design aesthetic. KIMMY J. has previously shown in Seoul, New York and Paris Fashion Weeks. http://www.kimmyj.com Continue reading

H&M Debuts ‘See Now, Buy Now’ with Studio Spring/Summer 2017 Collection

The Brand’s First Shoppable Runway Show To Launch During Paris Fashion Week’s Fall 2017/Winter 2018 Collection Shows

For the first time, H&M’s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio Collection will be presented during Paris Fashion Week for the brand’s first-ever ‘see now, buy now’ show on March 1st. It will be available to customers on www.hm.com immediately following the show and in select stores beginning March 2nd. The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection.

hm-studio-women-teaser-lookbook-1

H&M Studio Spring/Summer 2017 women Lookbook Teaser

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H&M Studio Spring/Summer 2017 women Lookbook Teaser

Studio is the name of H&M’s elevated seasonal collections, created by H&M’s core design team featuring limited-edition pieces full of on trend key looks and statement pieces for the season. The first Studio Collection was launched back in Fall/Winter of 2013 with a show during Paris Fashion Week made to align with the runway calendars. In 2017, H&M continues to celebrate their love for democratic fashion, now offering the H&M Studio Spring/Summer 2017 collection directly to their customers.

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Teaser looks from the Menswear Collection of the H&M Studio Spring/Summer 2017 “See It Now, Buy It Now” Collection, To Launch During Paris Fashion Week’s Fall 2017/Winter 2018 Collection Shows

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Teaser looks from the Menswear Collection of the H&M Studio Spring/Summer 2017 “See It Now, Buy It Now” Collection, To Launch During Paris Fashion Week’s Fall 2017/Winter 2018 Collection Shows

For Spring/Summer 2017, traditional tailoring techniques meet with the functionality and high-tech elements of sportswear in a fresh and modern clash pulling inspiration from the grace, passion and strength of the ballet movement.

Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we are very much looking forward to testing this exciting new format. We also want to share this moment with our customers and are therefore showing the fashion show live on our website. We hope they will enjoy it and find inspiration on how to mix the pieces to express their own personal style,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.