Estée Lauder Signs Karlie Kloss as Its Latest Global Spokesmodel and Brand Ambassador

Kloss to Debut in Fall Campaigns, Partner with Estée Lauder on Digital Beauty Content and Kode With Klossy

Estée Lauder announced that it has signed Karlie Kloss, model, entrepreneur, and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Karlie Kloss Announced as Estée Lauder’s Newest Global Spokesmodel and Brand Ambassador

Kloss’s first campaigns will debut beginning in July 2018 across digital and social platforms, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.“

Kloss launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, she has amassed over 16.8 million followers to date.

In addition, Kloss’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Her first video was launched this week, featuring founder Estée Lauder’s great-granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Ms. Lauder oversees Kloss during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos that will be produced by Kloss that will debut on her YouTube channel, Klossy, as well as on both Kloss’s and Estée Lauder’s digital and social channels.

Raised in St. Louis, Missouri, Kloss was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen, and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. She launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Kloss was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization.

“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.“

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, the beauty company will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

“It is a dream come true to join the Estée Lauder family,” said Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.“

Kloss recently forayed into media and television, hosting Freeform‘s six-part series ‘Movie Night With Karlie Kloss‘ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Kloss also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.

MARC FISHER LTD Launches #MAKEYOURMARC with Fall 2015/Winter 2016 Campaign Featuring Karlie Kloss

#MAKEYOURMARC In Shoes That Make Change: Platform Supports Kloss’s Kode With Karlie Scholarship Fund 

MARC FISHER LTD announces the #MAKEYOURMARC platform celebrating women nationwide who are making an impact with the goal is to inspire, encourage, recognize and help fund activities of real life role models who do extraordinary work. Founder Marc Fisher has launched this platform in tandem with the brand’s first collection, celebrating Fall 2016/Winter 2016 campaign star Karlie Kloss (my favorite model ever!) for the ‘marc’ she is making on the world by encouraging young women to learn to code through her initiative, Kode With Karlie. (You can view the official #MAKEYOURMARC campaign video here.)

MARC FISHER LTD’s Fall 2015/Winter 2016 #MAKEYOURMARC Campaign Featuring Karlie Kloss (wearing the Netty (Long) Boot) in support of the Kode With Karlie Scholarship Fund.

Founder Marc Fisher and Marc Fisher LTD, with the #MAKEYOURMARC campaign, will celebrate Kode With Karlie in a yearlong program with proceeds from select styles supporting scholarships to encourage young women to explore computer programming. Karlie Kloss has hand selected 3 styles, the Netty (Long) Boot, Tammy Pump, and Yale (Short) Boot from the MARC FISHER LTD fall collection and for every purchase of those styles, $20 will be donated to Kode With Karlie. Additionally for every photo or post on Instagram or Twitter with the designated hashtag, #MAKEYOURMARC, $1 will be donated.

MARC FISHER LTD’s Fall 2015/Winter 2016 #MAKEYOURMARC Campaign Featuring Karlie Kloss (wearing the Yale Short Boot, above) in support of the Kode With Karlie Scholarship Fund.

Karlie Kloss has selected 3 styles and for every purchase of these styles (including the Yale Boot, above), MARC FISHER LTD will donate $20 to Kode With Karlie, dedicated to inspiring & supporting young women to get excited about coding. When you use the hashtag #MAKEYOURMARC on Instagram and Twitter you are also helping to raise money for Kode With Karlie. Share stories and photos of inspirational women making their ‘marc.’ For every post $1 will be donated.

Karlie Kloss‘s curiosity and interest in the tech world led her to take her first coding class at the Flatiron School in 2014. She was hooked and later participated in Code.org‘s “Hour of Code” during Computer Science Education Week to encourage young girls and boys to learn coding. In 2015, Karlie established Kode With Karlie, in partnership with the Flatiron School, to encourage young women across the U.S. to learn how to code. Kode With Karlie has provided 21 scholarships for young women from across the country to attend the Flatiron School’s two week pre-college academy course in the summer of 2015.

In 2013, girls made up 18.5 percent of A.P. computer science test-takers nationwide, a slight decrease from the year before. In three states, no girls took the test at all. An abysmal 0.4 percent of girls entering college intend to major in computer science. And in 2013, women made up 14 percent of all computer science graduates — down from 36 percent in 1984. The imbalance persists in the tech industry. In may of 2014, Google released data howing that women account for just 17 percent of its tech employees. The problem is not only getting girls to computer class, but keeping them there. (Source: http://www.nytimes.com/2014/06/01/opinion/sunday/how-to-get-girls-into-coding.html?_r=0)
The funds provided by #MAKEYOURMARC will allow Kloss to expand the Kode With Karlie initiative, creating programs for high school students and additional scholarships through the Flatiron School with the contribution supporting education around coding. (She herself starts her freshman year at New York University this September.) 

MARC FISHER LTD’s Fall 2015/Winter 2016 #MAKEYOURMARC Campaign Featuring Karlie Kloss (wearing the Tammy Pump) in support of the Kode With Karlie Scholarship Fund.

Karlie Kloss has selected 3 styles and for every purchase of these styles (including the Tammy Pump, above), MARC FISHER LTD will donate $20 to Kode With Karlie dedicated to inspiring & supporting young women to get excited about coding. When you use the hashtag #MAKEYOURMARC on Instagram and Twitter you are also helping to raise money for Kode With Karlie. Share stories and photos of inspirational women making their ‘marc.’ For every post $1 will be donated.

“I feel fortunate that modeling has given me a platform that I can use to make my ‘marc’,” says Karlie. “I want to use this platform to ignite the same excitement I have for coding in other young women. That’s why I started Kode With Karlie.“

Karlie Kloss is not just a super model – she’s a role model (and a super nice person to boot!)– and now she have partnered with Marc Fisher Footwear to be the face of the MARC FISHER LTD Fall Collection and ambassador for the #MAKEYOURMARC program.

The #MAKEYOURMARC platform will also recognize and bring financial support to real life role models who are making a difference in their communities. Women can nominate themselves or someone who inspires them through makeyourmarc.marcfisherfootwear.com/nominate. Fisher is looking to celebrate and bring financial contribution to women who are making their ‘marc’ across community, education, arts, human rights, health, technology, philanthropy and volunteerism. Nominees will be selected throughout the year to receive grants to back their efforts and MARC FISHER LTD will share their stories on the brand’s website and social channels to raise awareness for their inspiring work.
“#MAKEYOURMARC allows me to align my passion with a greater purpose,” says founder and CEO Marc Fisher about the campaign. “It will celebrate and bring financial contribution to incredible women who do extraordinary work. These women are the voices and faces of my brand and the women I have always been inspired by. Karlie is clearly someone making her ‘marc’ while inspiring others to do the same. She embodies the ideals that the #MAKEYOURMARC program wants to recognize and support.”

Victoria’s Secret Fashion Show Tuesday, December 9 on the CBS Television Network

Seven-time GRAMMY® Award-winning artist Taylor Swift, Ed Sheeran, Ariana Grande and Hozier will perform on THE VICTORIA’S SECRET FASHION SHOW, to be broadcast Tuesday, Dec. 9 (10:00-11:00 PM, ET/PT) on the CBS Television Network. World-famous Victoria’s Secret Supermodels Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Candice Swanepoel, Lily Aldridge, Behati Prinsloo, Karlie Kloss, Elsa Hosk, Lindsay Ellingson and more will be a part of the show, which films in London for the first time, and merges fashion, fantasy and entertainment into a runway spectacle. The show, seen in approximately 200 countries, will include musical performances, pink carpet interviews, model profiles and a behind-the-scenes look at the making of the world’s most celebrated fashion show.

Also in the special, Supermodels Adriana Lima and Alessandra Ambrosio will wear the 2014 Dream Angels Fantasy Bras designed exclusively for Victoria’s Secret by Mouawad. Valued at $2 million each, the Dream Angels Fantasy Bras include accompanying body pieces of fine gemstones. Inspired by the Dream Angels Demi silhouette, these bras are handset with rubies, diamonds, blue and light blue sapphires strung together with 18K gold. Each bra is adorned with over 16,000 of the precious gems. This is the first time two Victoria’s Secret Angels have been chosen to wear the coveted Fantasy Bras.

The 2014 CFDA Fashion Awards Winners

JOSEPH ALTUZARRA NAMED WOMENSWEAR DESIGNER OF THE YEAR

RIHANNA NAMED FASHION ICON OF THE YEAR

AWARDS SHOW TO BE WEBCAST ON CFDA.COM ON TUESDAY, JUNE 3RD AT 11AM

House Photography:  BFA: www.bfanyc.com

Last night, the Council of Fashion Designers of America (CFDA) paid tribute to the winners and honorees of the 2014 CFDA Fashion Awards in collaboration with Swarovski at Alice Tully Hall, Lincoln Center. Film director and screenwriter John Waters was the host for the evening. For the thirteenth year in a row, the evening was generously underwritten by Swarovski. Highlights of the evening included a live tribute featuring sixteen models of color in Diane von Furstenberg dresses paying homage to Founder’s Award honoree Bethann Hardison for advocating diversity on the runways and Michael Kors leading the In Memoriam segment in which he honored the passing of Annabel Tollman, L’Wren Scott, and Art Ortenberg over the past year.

2014 CFDA Fashion Awards – Award Presentation with hos John Waters

Nominees, honorees, and winners were determined by the CFDA Awards Guild which is comprised of CFDA members, leading fashion journalists, stylists, and top retail executives. Ernst & Young, LLP was the official accounting firm of the Awards.

“Tonight, we celebrated creativity, experience, and conviction by honoring the diversity and vibrancy of individuals who define the influence of the fashion industry,” said CFDA President Diane von Furstenberg.

ACCESSORIES WINNERS – THE ROWMARY – KATE OLSEN & ASHLEY OLSEN WITH PRESENTER KERI RUSSELL(Center)

Dao-Yi Chow, James Marsden, Maxwell Osborne

Lupita Nyongo, Joseph Altuzarra

The evening’s Womenswear Designer of the Year honors went to Joseph Altuzarra for Altuzarra, presented by Lupita Nyong’o. The award for Menswear Designer of the Year was presented to Maxwell Osborne & Dao-Yi Chow for Public School by actor James Marsden. Mary-Kate Olsen & Ashley Olsen for The Row took home the Accessories Designer of the Year Award, presented by actress Keri Russell.

Sebastian Stan, Christopher Peters, Nadja Swarovski, Shane Gabier, Greta Gerwig, Tim Coppens, Irene Neuwirth

Greta Gerwig and Sebastian Stan presented the three Swarovski Awards, which honor and recognize emerging talent. The Swarovski Award for Womenswear was given to Shane Gabier & Christopher Peters for Creatures of the Wind. The Swarovski Award for Menswear was presented to Tim Coppens. The Swarovski Award for Accessory Design went to Irene Neuwirth. Recipients in each category will receive generous financial support from the company as well as exposure to the company’s vast and innovative crystal products and applications for fashion.

Rihanna was presented with the Fashion Icon award by Vogue editor in chief Anna Wintour who praised the musician for her ability to tell captivating stories through the boldness and beauty of clothes. Rihanna thanked members of the audience: “the designers, the models, and everyone else who has inspired me.”

“The CFDA believes in designers at every stage of their career.  Last night we recognized a broad range of talent and influence from student scholarship winners and emerging talent to industry icons,” added CFDA CEO Steven Kolb.

“It’s been an honor to partner with the CFDA in celebrating the very best in American fashion for thirteen incredible years, and the creativity of the award winners never fails to amaze.  We are especially pleased to support the industry’s next generation through the Swarovski Awards. It’s a privilege to help these dazzling young talents evolve and realize their visions as they take the next steps in their careers,” said Nadja Swarovski, Member of the Swarovski Executive Board.

The Geoffrey Beene Lifetime Achievement Award was presented to Tom Ford by Richard Buckley for his consistent, creative influence on fashion.

LIFETIME ACHIEVEMENT HONOREE TOM FORD

amfAR’s CINEMA AGAINST AIDS GALA RAISES A RECORD BREAKING $35 MILLION FOR RESEARCH TO FIGHT HIV/AIDS AND TO HELP FIND A CURE

EVENT SPONSORED BY WORLDVIEW ENTERTAINMENT, BOLD FILMS, BVLGARI, MERCEDES-BENZ and THE WEINSTEIN COMPANY

The 21^st annual Cinema Against AIDS raised a record $35 million last night, helping amfAR in its continued fight against HIV/AIDS. The star-studded black-tie event was held at the Hotel du Cap Eden Roc and was presented by Worldview Entertainment, Bold Films, and BVLGARI.

CAP D’ANTIBES, FRANCE – MAY 22: Harvey Weinstein and Heidi Klum speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D’ANTIBES, FRANCE – MAY 22: Dean Caten, Sharon Stone and Dan Caten attend amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Pascal Le Segretain/amfAR14/WireImage)

Since amfAR’s late Founding International Chairman Dame Elizabeth Taylor hosted the first Cinema Against AIDS in 1993, the event has become the most coveted ticket in Cannes. Past events have been chaired by amfAR Global Fundraising Chairman Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna, among many others.

Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate their research into effective policy, prevention, and treatment programs around the globe.

CAP D’ANTIBES, FRANCE – MAY 22: (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Dominique Charriau/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Kellan Lutz attends amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Andreas Rentz/amfAR14/WireImage)

Sharon Stone was once again a Chair of the event, along with Harvey Weinstein, amfAR ambassador Milla Jovovich, Heidi Klum, BVLGARI Ambassador Carla Bruni-Sarkozy, John Travolta, Kelly Preston, Aishwarya Rai Bachchan and Abhishek Bachchan, Carine Roitfeld, amfAR Chairman Kenneth Cole, Bulgari Group Chief Executive Officer Jean-Christophe Babin, amfAR Global Fundraising Ambassador Milutin Gatsby, Michel Litvak, Vincent Roberti, Remo Ruffini, Worldview Entertainment chairman and CEO Christopher Woodrow, and Worldview Entertainment COO Molly Conners.

Montblanc & Josh Lucas Celebrate Madison Avenue Boutique Opening

On October 23, 2013, Montblanc and Co-Host, actor Josh Lucas, celebrated the opening of its newest boutique located on Madison Avenue. Montblanc Chief Executive Officer, Jerome Lambert and Montblanc North America President & CEO, Jan-Patrick Schmitz unveiled the luxury maison Montblanc boutique located in the heart of mid-town New York City. Special guests in attendance included Olivia Munn, Anthony Mackie, Olivia Palermo and Johannes Huebl, Karlie Kloss and Topaz Page-Green.

Montblanc Boutique on Madison Avenue (Photo Credit: C. Mioses de Pena)

Known for its commitment to the highest standards of European craftsmanship, the new boutique boasted the very latest collections of exquisite timepieces, innovative writing instruments, fine jewellery for men and women, and artisanal leather goods.

Montblanc Boutique on Madison Avenue (Photo Credit: C. Mioses de Pena)

Montblanc Boutique on Madison Avenue (Photo Credit: C. Mioses de Pena)

Montblanc Boutique on Madison Avenue (Photo Credit: C. Mioses de Pena)

A view of atmosphere at Montblanc celebrates Madison Avenue Boutique Opening at Montblanc Boutique on Madison Avenue on October 22, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Montblanc)

A view of atmosphere at Montblanc celebrates Madison Avenue Boutique Opening at Montblanc Boutique on Madison Avenue on October 22, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Montblanc)

Montblanc Boutique on Madison Avenue (Photo Credit: C. Mioses de Pena)

Expansive exterior floor to ceiling windows displayed the latest offerings from the luxury brand. Loyal customers and global travelers alike experienced the iconic Montblanc star, which ushered them into the contemporary 3,200 square foot store with beautiful Swarovski crystal curved glass floating chandeliers and a private client room for product viewings.

The interior of the store reflected Montblanc’s heritage- the celebration of the written word. With a wall dedicated to the largest collection of limited edition writing instruments in North America, enthusiastic connoisseurs had the opportunity to see unique pieces ranging from the annual Writers Edition to Patron of Arts and the exceptionally rare pieces that are the specialty of the Artisan Atelier. Additionally, the cultivation of writing was further reinforced by two large writing desks – two retreats that stood ready to welcome every guest to the store.

CR Fashion Book #3 is Here

CR Fashion Book #3 Covers with Kim Kardashian and Emily Ratajkowski, Saville Dorfman and Diogo de Castro Gomes

Carine Roitfeld’s bi-annual fashion magazine CR Fashion Book (which has a starring role in the upcoming “Mademoiselle C” documentary) is launching its third issue today and it features the proverbial cast of thousands. Roitfeld enlisted respected photographers and personal pals to give issue Fashion Book #3 something most of the recent Fall issues didn’t have: interesting and bold photo-editorials featuring equally interesting people and inspiring situations. Who would have thought that was possible in New York fashion publishing?

The cover(s) features a close up shot of Kim Kardashian (seriously looking fabulous in all her pregnant glory!!–and I am not a Kim Kardashian fan) and model Emily Ratajkowski of “Blurred Lines” video fame. Inside there are fashion features shot by Tom Ford, Sebastian Faena and Bruce Weber. Roitfeld herself also photographs for the first time with a tribute to the opera singer Farinelli. (Farinelli was the stage name of Carlo Maria Michelangelo Nicola Broschi, celebrated Italian castrato singer of the 18th century and one of the greatest singers in the history of opera.)

Fashion Show Review: Michael Kors 2013 Fall/Winter Collection

Images by Getty for Mercedes-Benz New York Fashion Week

Michael Kors (Women’) 2013 Fall/Winter Collection

Michael Kors 2013 (Men’s) Fall/Winter Collection

For Spring/Summer 2013, Michael Kors looked to the California desert, resulting in a winning collection and a masterful ad campaign. For Fall/Winner 2013, it was all about the “Bright Lights, Fast City….Urban athleticism meets uptown polish…An attitude based on speed, edurance and glamour” and yes, it was yet another winning collection from the modern master of American sportswear. What’s not to love about electrifying colors (neon orange, taxicab yellow and royal blue) merged with bonded cotton, parachute fabric, rubberized cotton and cashgore (a blend of cashmere and angora) setting the tone with edgy, pulsating energy? Add the sumptuous camouflage mink stoles (and killer olive/black camo mink coat) and dogstooth check print pieces and what you have is an ode to urban city living that Kors does so very well. As always, his coats, jackets and other outerwear pieces are outstanding.

Michael Kors (Women’) 2013 Fall/Winter Collection

Michael Kors (Women’) 2013 Fall/Winter Collection

NEIMAN MARCUS UNVEILS THE 2013 SPRING ART OF FASHION CAMPAIGN FEATURING ARTIST WALTER CHIN

Neiman Marcus Art of Fashion Alexander McQueen. (PRNewsFoto/Neiman Marcus)

Neiman Marcus announced WALTER CHIN as the photographer of THE ART OF FASHION campaign for SPRING 2013. The campaign, featuring models KARLIE KLOSS and VIKA FALILEEVA, includes twenty-two images of spring fashions and will appear in the March edition of the Neiman Marcus publication, the book.  The campaign is presently running in the March 2013 issue of Vogue.

Neiman Marcus Art of Fashion Christian Louboutin. (PRNewsFoto/Neiman Marcus)

FASHION SHOW REVIEW: MICHAEL KORS SPRING/SUMMER 2013 COLLECTION (revised)

A COLLECTION WITH BRIGHT OPTIMISM FOR DARK TIMES

Text by PHILLIP D. JOHNSON/EDITORIAL DIRECTOR

Runway Images photographed by SHELDON BALDIE and Cheryl Gorski/www.fashionmaniac.com 

Michael Kors Spring/Summer 2013 Collection (Photographed by Cheryl Gorski/www.fashionmaniac.com)

MICHAEL KORS has always been a designer (and an under-appreciated clothing retailer) with his feet firmly planted on the ground. His head is always thinking of the reality of the here and now. From the very beginning of his career, Mr. Kors has always been one—with the exception of a few unforgettable collections, “Palm Bitch”, anyone—to keep his flights of fancy clearly in check. He’s inspired, through meeting his devoted customers at his very successful trunks shows around the country, to design for the “real” customers he has, not for imaginary women who exists only in the clouds. So, as his career has progressed, he has become one of the top go-to designers for women who desires creativity, smart design and a sense of comfort (and sense of self) all rolled in one when they dress to face the world, either on the job, at lunch with friends and/or on the charity ball circuit.

Michael Kors Spring/Summer 2013 Collection (Photographed by Cheryl Gorski/www.fashionmaniac.com)

Michael Kors Spring/Summer 2013 Collection (@Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)