#MAKEYOURMARC In Shoes That Make Change: Platform Supports Kloss’s Kode With Karlie Scholarship Fund
MARC FISHER LTD announces the #MAKEYOURMARC platform celebrating women nationwide who are making an impact with the goal is to inspire, encourage, recognize and help fund activities of real life role models who do extraordinary work. Founder Marc Fisher has launched this platform in tandem with the brand’s first collection, celebrating Fall 2016/Winter 2016 campaign star Karlie Kloss (my favorite model ever!) for the ‘marc’ she is making on the world by encouraging young women to learn to code through her initiative, Kode With Karlie. (You can view the official #MAKEYOURMARC campaign video here.)
Founder Marc Fisher and Marc Fisher LTD, with the #MAKEYOURMARC campaign, will celebrate Kode With Karlie in a yearlong program with proceeds from select styles supporting scholarships to encourage young women to explore computer programming. Karlie Kloss has hand selected 3 styles, the Netty (Long) Boot, Tammy Pump, and Yale (Short) Boot from the MARC FISHER LTD fall collection and for every purchase of those styles, $20 will be donated to Kode With Karlie. Additionally for every photo or post on Instagram or Twitter with the designated hashtag, #MAKEYOURMARC, $1 will be donated.
Karlie Kloss‘s curiosity and interest in the tech world led her to take her first coding class at the Flatiron School in 2014. She was hooked and later participated in Code.org‘s “Hour of Code” during Computer Science Education Week to encourage young girls and boys to learn coding. In 2015, Karlie established Kode With Karlie, in partnership with the Flatiron School, to encourage young women across the U.S. to learn how to code. Kode With Karlie has provided 21 scholarships for young women from across the country to attend the Flatiron School’s two week pre-college academy course in the summer of 2015.
In 2013, girls made up 18.5 percent of A.P. computer science test-takers nationwide, a slight decrease from the year before. In three states, no girls took the test at all. An abysmal 0.4 percent of girls entering college intend to major in computer science. And in 2013, women made up 14 percent of all computer science graduates — down from 36 percent in 1984. The imbalance persists in the tech industry. In may of 2014, Google released data howing that women account for just 17 percent of its tech employees. The problem is not only getting girls to computer class, but keeping them there. (Source: http://www.nytimes.com/2014/06/01/opinion/sunday/how-to-get-girls-into-coding.html?_r=0)
The funds provided by #MAKEYOURMARC will allow Kloss to expand the Kode With Karlie initiative, creating programs for high school students and additional scholarships through the Flatiron School with the contribution supporting education around coding. (She herself starts her freshman year at New York University this September.)
“I feel fortunate that modeling has given me a platform that I can use to make my ‘marc’,” says Karlie. “I want to use this platform to ignite the same excitement I have for coding in other young women. That’s why I started Kode With Karlie.“
The #MAKEYOURMARC platform will also recognize and bring financial support to real life role models who are making a difference in their communities. Women can nominate themselves or someone who inspires them through makeyourmarc.marcfisherfootwear.com/nominate. Fisher is looking to celebrate and bring financial contribution to women who are making their ‘marc’ across community, education, arts, human rights, health, technology, philanthropy and volunteerism. Nominees will be selected throughout the year to receive grants to back their efforts and MARC FISHER LTD will share their stories on the brand’s website and social channels to raise awareness for their inspiring work.
“#MAKEYOURMARC allows me to align my passion with a greater purpose,” says founder and CEO Marc Fisher about the campaign. “It will celebrate and bring financial contribution to incredible women who do extraordinary work. These women are the voices and faces of my brand and the women I have always been inspired by. Karlie is clearly someone making her ‘marc’ while inspiring others to do the same. She embodies the ideals that the #MAKEYOURMARC program wants to recognize and support.”