Captain Morgan and Chief Party Officer Adam Devine Are Bringing Their Yuletide Joy To Your Holiday Party for the Ultimate Captain’s Night In

The Iconic Spirits Brand and Famed Actor Will Take Over A House Party for one lucky Winner, Bringing Holiday Spirit, Fashionable Ugly Sweaters and a Larger-Than-Life Snow Globe

It isn’t a holiday party until you add CaptainMorgan (Celebrating life, every day, everywhere.)and Adam Devine, so this season, they’re hitting up (er, crashing) one lucky house party for the person with the most holiday cheer. But before they set off on this merry adventure, they must identify someone who conveys the Captain’s sense of fun and they’re turning to Captain Morgan fans for help.

Captain Morgan Rum and Actor/Chief Party Officer Adam Devine Are Bringing Their Yuletide Joy To Your Holiday Party for the “Ultimate Captain’s Night In” (PRNewsfoto/Captain Morgan)

Adult party throwers (21 years and older) may write in to tell Captain Morgan and Devine why they need to “crash” their house party by following and commenting on the Captain Morgan brand’s Instagram account,@CaptainMorganUSA, and using the hashtag #CaptainsNightInContest.

“With all the house parties happening this season, I challenge all my festive fans to give us the best reasons for coming to their holiday soiree because I’ve got my ugly sweater and frosted cookies ready,” said Devine. “I don’t know where the evening will take us, but one thing’s for sure, it’s going to be one helluva night in.”

Captain Morgan and Devine will then select a winner and transform one holiday house party into the ultimate “Captain’s Night In,” with bright lights on the outside, holiday sweaters galore, a life-sized snow globe and more.

“Throughout the holidays, we know people enjoy fun times with friends right in the comfort of their own homes,” said Linda Bethea, Vice President of Captain Morgan.”Whether they’re competing for the ugliest holiday outfit or playing yuletide games, holiday party goers are staying in to enjoy the evening responsibly. So, it’s only fitting that we deploy Adam to bring fun to these festivities in a way that only Captain Morgan can for those hosting the best holiday house party.”

Don’thave an ugly sweater yet? The Captain’s got you covered. Head to the CaptainMorgan online store to get all the sweaters, onesies and jumpsuits you need for an epic night in. There’s even a Captain Morgan body pillow for those needing some extra holiday love this season. We can’t forget that with every holiday celebration comes great responsibility. So, when raising a glass, always do so in moderation—the Captain is always watching!

Full contest rules and regulations can be found here, no purchase necessary 21 and older.

Happy holidays from Captain Morgan, may all your house parties be merry and bright!

Indulge In ‘Cookie Cocktails’ This Holiday Season At Omni Hotels & Resorts During Its Latest Omni Originals Culinary Series

Brandwide Cookie Cocktails menu debuts at select Omni properties across the country

OmniHotels & Resorts announces CookieCocktails, the latest rendition of the brand’s month-long OmniOriginals culinaryseries. Tasty treats will spread holiday cheer at properties across the country and will highlight favorite cookie-turned-cocktail recipes from select brand chefs. Guests can enjoy surprising, creative libations with tastes from cinnamon and chocolate to bourbon and amaretto.

Indulge In ‘Cookie Cocktails’ This Holiday Season At Omni Hotels &Resorts During Its Latest Omni Originals Culinary Series

OmniHotels & Resorts creates genuine, authentic guest experiences at60 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 25 iconic golf courses and 16 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants, and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest loyalty program. As a founding member of the Global Hotel Alliance, Select Guest is further expanded through the DISCOVERY® loyalty program offering members additional global benefits.

“The holiday season is known for good friends, family, and food, so we decided to take a twist on tradition and make our favorite holiday cookies into crafty cocktails making for unexpected palate pleasers,” said Devin Burns, vice president of food and beverage at Omni Hotels& Resorts. “Our chefs whipped up the cocktails using recipes from childhood cookie favorites they used to bake with their families during the holiday season.”

Flavorful, fun and aesthetically pleasing cocktails will be available at participating properties and will include the following (See full recipes below):

  • Cinnamon Churro Leche: Tres Generaciones Reposado Tequila and the flavors of vanilla and cinnamon are shaken with milk
  • Chocolate Crinkle Surprise: Jack Daniel’s Tennessee Whiskey is joined by chocolate syrup, milk and the rich flavor of toasted almonds
  • Sugar Cookie Cocktail: Captain Morgan Original Spiced Rum, Disaronno Amaretto, vanilla, and agave nectar are shaken together with milk
  • Maple Pecan Old Fashioned: Elijah Craig Small Batch Bourbon meets the flavors of butter pecan and maple with just a touch of black walnut bitters
  • Orange Spice Amaretto: Mount Gay Black Barrel, Disaronno Amaretto, orange juice, and a cookie butter syrup are shaken with Constant Comment orange spice tea
  • Sparkling Kolaczki Bellini: This sparkling cocktail blends Absolut Elyx with a touch of elderflower liqueur, peach puree and orange bitters then topped with Moet & Chandon Brut

Cinnamon Churro Leche

Ingredients

  • 1.5 oz Tres Generaciones Resposado
  • 0.75 oz Monin Vanilla Syrup
  • 0.50 oz Monin Cinnamon Syrup
  • 2 oz milk

Combine all ingredients in mixing tin and shake well. Double strain into cinnamon sugar-rimmed martini glass and serve.

Chocolate Crinkle Surprise

Ingredients

  • 1.5 oz Jack Daniels Black Label
  • 0.5 oz Hershey’d Chocolate Syrup
  • 0.5 oz Monin Toasted Almond Mocha Syrup
  • 2 oz milk
  • Dash of powdered sugar

Combine all ingredients in mixing tin and shake well. Strain into rimmed glass. Top with a mound of shaved chocolate and sprinkle with powdered sugar.

Sugar Cookie Cocktail

Ingredients

  • 1.5 oz Captain Morgan Spiced Rum
  • 0.5 oz Disaronno Amaretto
  • 0.25 oz Monin Vanilla Syrup
  • 0.5 oz Agave Syrup
  • 1.5 oz milk

Combine all ingredients in mixing tin and shake well. Double strain into green sprinkle rimmed martini glass. Garnish with nonpareil colored swirl and serve.

Maple Bourbon Pecan Old Fashioned

Ingredients

  • 2 oz Elijah Craig Bourbon
  • 0.25 Monin Butter Pecan Syrup
  • 0.25 Monin Maple Spice Syrup
  • 3 dashes Fee Bros. Black Walnut Bitters

Combine all ingredients in a mixing glass and stir well. Strain into caramel-swirled Old Fashioned glass.

Orange Spice Amaretto

Ingredients

  • 1 oz Mount Gay Black Barrel
  • 0.5 oz Disaronno Amaretto
  • 1.5 oz Orange juice
  • 1 oz Monin Cookie Butter Syrup
  • 0.75 oz Constant Comment Tea, concentrated
  • 2 dashes Angostura Bitters

Combine all ingredients in mixing tin and shake well. Double strain into iced Collins glass. Garnish with a slice of orange, cloves, grated nutmeg and a cinnamon stick then serve.

Sparkling Peach Kolaczki

Ingredients

  • 0.75 Absolut Elyx
  • 0.25 oz St. Germain
  • 0.75 oz Peach puree
  • 2 dashes Orange bitters
  • 3 oz Moet & Chandon Brut

Combine all ingredients in mixing tin and shake well. Double strain into sugared champagne flute and serve.

“We want to surprise our guests and show all of the different ways that you can take a tradition and make your own personal twist on it,” added Burns.

Omni is also committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates.OmniHotels & Resorts is the official hotel of the PGA TOUR and PGA TOUR Champions.

For information or to book accommodations, visit www.omnihotels.com or call 1-800-The-Omni.More information on Omni Originals can be found at www.omnihotels.com/culinary/omni-originals.

Hong Kong Tourism Board and National Geographic Launch Great Outdoors Campaign

Hong Kong’s greatest secret revealed through the lenses of National Geographic photographers

The Hong Kong Tourism Board (HKTB) announced today it has partnered with National Geographic, the world’s destination for science, exploration, and adventure, to promote Hong Kong’s 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.

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Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.” (Photo: Business Wire)

Hong Kong’s storied history, award-winning food and libations, vibrant arts and culture scene, and stunning great outdoors has made it widely-known as one of the most exhilarating destinations in the world. Its mesmerizing contrasts of east and west, modern and ancient, and urban and natural leaves its visitors endless choices when planning a trip to Asia’s World City.

This innovative partnership celebrates one of Hong Kong’s greatest secrets: its stunning natural beauty. Three-quarters of Hong Kong’s landmass is actually countryside, and the vast network of hiking trails is easily accessible from any corner of the city. The Great Outdoors campaign showcases imagery of city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes presenting Hong Kong as a jaw-dropping, breathtaking visual dichotomy.

We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, Executive Director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.

One Place, Two Perspectives” is presented by an incredibly talented team, including:

French photographer Matthieu Paley, one of the Nat Geo contributing photographers, whose assignments have taken him to far-flung corners of the globe. Paley has lived in Hong Kong for nine years and is intimately acquainted with the city’s natural landscapes. In coordination with the campaign, Paley captured Hong Kong UNESCO Global Geopark’s majestic volcanic rock columns on land as well as the park’s mesmerizing aqua waters. https://youtu.be/eQ7C19pJ3-A

National Geographic award-winning photographer and Hongkonger Tugo Cheng, whose background in architecture gives his work a unique aesthetic, delivers an inside scoop on the beauty of Hong Kong’s natural landscape. Through his camera, Cheng takes visitors to the historical Sam A Village to explore the indigenous culture, and then to the exotic plants and wildlife that thrive in Plover Cove Country Park. https://youtu.be/MZq8NScpPTs

Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, leads the Nat Geo team into Tai Mo Shan Country Park — and the city’s tallest mountain at more than 2,000 feet (900 meters) above sea level. Chow and her godmother, who runs a popular kiosk in the park, share their insights on hiking and trail-running along Tai Mo Shan, as well as their love for the magnificent sunset views of the highest peak in Hong Kong.

As a community of bold explorers with an insatiable curiosity, there’s nothing we like more than showing people new perspectives on the world around them,” says Con Apostolopoulos, Senior Vice President, National Geographic Partners, Asia Pacific & the Middle East. “Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers.

The National Geographic and Great Outdoors Hong Kong campaign will shine the spotlight on the green treasures of Asia’s World City, beyond the city’s familiar bustling skyscrapers and developments. For more information about Great Outdoors Hong Kong, please visit http://www.discoverhongkong.com/eng/see-do/great-outdoors/index.jsp

The Guide to Hiking & Cycling in Hong Kong is available at HKTB visitor centers throughout Hong Kong. An e-version is also available for download at http://www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors

Visit www.discoverhongkong.com for more information; follow the Hong Kong Tourism Board on Twitter at @HongKongTourism for the latest Hong Kong news.

2019 Toy of the Year (TOTY) Award Finalists Unveiled

Over 100 Innovative and Exciting Toys & Games Are the Judges’ Top Picks for the Holiday Season

The Toy Association has unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top toy, game, and licenses in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.link-banner

Finalists were announced by prominent online influencers who serve as TOTY Ambassadors. Between now and January 6, families can visit www.ToyAwards.org to vote for their favorite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year. [SEE FINALISTS BELOW]

One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at the TOTY Awards gala to be held on Friday, February 15, 2019 at the Ziegfeld Ballroom in TOTY19LogoNew York City. The celebration will kick-off the 116th North American International Toy Fair and will include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.

If you’re wondering what to get the kids and ‘kidadults’ in your life this holiday season, this year’s TOTY finalists are the hottest toys and games on the market. Whether you are looking for a doll, a board game, or the latest youth electronics, you’ll find great gift ideas for children of all ages. Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder while facilitating key developmental benefits of play,” said Steve Pasierb, The Toy Association’s president & CEO.

Importantly, the TOTY Awards program supports The Toy Foundation’s important mission focused on serving children in need – whether they are living in foster care, impoverished, dealing with a traumatic or life-threatening illness, or facing other adversities,” added Pasierb.

The finalists were selected from more than 550 nominees submitted by over 200 companies of all sizes. Nineteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.

ACTION FIGURE OF THE YEAR: Toys that include action figures

Mattel Jurassic WorldΓäó Dinosaur Action Figures

Mattel Jurassic WorldΓäó Dinosaur Action Figures

  • DJ Bumblebee (Hasbro, Inc.)
  • Mattel Jurassic World™ Dinosaur Action Figures (Mattel, Inc.)
  • Pokémon 4.5″ Battle Feature Figures (Wicked Cool Toys)
  • Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment (Playmates Toys)
  • Stikbot Monsters (Zing)
  • Treasure X (Moose Toys)
  • WWE® Sound Slammers™ Figures (Mattel, Inc.)

COLLECTIBLE OF THE YEAR: Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Beaker CreaturesΓäó

Beaker Creatures™ (Learning Resources)

  • Beaker Creatures™ (Learning Resources)
  • Disney Doorables (Moose Toys)
  • LEGO® Harry Potter™ and Fantastic Beasts™ Minifigure Series (LEGO Systems, Inc.)
  • L.O.L. Surprise! Eye Spy Series (MGA Entertainment)
  • Lost Kitties Blind Box Multipack Assortment (Hasbro, Inc.)
  • Pikmi Pops: Pikmi Flips (Moose Toys)
  • Polly Pocket (Mattel, Inc.)
  • Twisty Petz (Spin Master)

CONSTRUCTION TOY OF THE YEAR: Toys that include building and engineering sets

  • Gears! Gears! Gears! Machines in Motion (Learning Resources)
  • GeoSmart Flip Bot (SMART Toys and Games, Inc.)
  • GraviTrax Starter Set (Ravensburger)
  • Kessel Run Millennium Falcon™ (LEGO Systems, Inc.)
  • LEGO® Harry Potter™ Great Hall™ (LEGO Systems, Inc.)
  • Marbleocity Triple Play Archimedes Screw (PlayMonster)
  • Snap Circuits BRIC: Structures (Elenco)

CREATIVE TOY OF THE YEAR: Toys that allow kids to build an/or make items that are unique to them

Avengers Hero Inventor Kit

Avengers Hero Inventor Kit

  • Antsy Pants Build & Play Kit (Beach House Group)
  • Avengers Hero Inventor Kit (littleBits)
  • Building Bricks Play N Store Table (KidKraft)
  • Cool Maker KumiKreator (Spin Master)
  • Rock And Roll It Spectrum Drum (MukikiM LLC)
  • Sew + Glow (Tech Will Save Us)
  • The Big Engineering Makerspace (Thames & Kosmos)

DOLL OF THE YEAR: Toys that include baby, toddler, and fashion dolls

Barbie ® Ibtihaj Muhammad Doll

Barbie® Ibtihaj Muhammad Doll (Mattel, Inc.)

  • Barbie® Ibtihaj Muhammad Doll (Mattel, Inc.)
  • Barbie® Robotics Engineer Doll (Mattel, Inc.)
  • Cry Babies (IMC Toys)
  • DreamWorks Spirit Riding Free Deluxe Spirit Walking Horse (Just Play/Universal Brand Development)
  • Hairdorables (Just Play)
  • L.O.L. Surprise! Eye Spy Under Wraps (MGA Entertainment)
  • Marvel Rising Secret Warriors Doll Assortment (Hasbro, Inc.)

    my-friend-fancy-nancyceb3c3a4c3b3-doll.jpg

    My Friend Fancy Nancy™ Doll (JAKKS Pacific)

  • My Friend Fancy Nancy™ Doll (JAKKS Pacific)

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Denver Art Museum To Debut First Major U.S. Retrospective Of The House Of Dior

Dior: From Paris to the World will celebrate more than 70 years of the French house’s enduring legacy

Soon to open to the public, The Denver Art Museum (DAM) will be home to the U.S. presentation of Dior: From Paris to the World, an exhibition surveying more than 70 years of the House of Dior’s enduring legacy and its global influence. A selection of more than 200 haute couture dresses, as well as accessories, photographs, original sketches, runway videos, and other archival material, will trace the history of the iconic haute couture fashion house. The DAM’s presentation of Dior: From Paris to the World will be on view in the Anschutz and Martin and McCormick galleries on level two of the Hamilton Building.DAM-logo-horizontal-green

Christian Dior generated a revolution in Paris and around the globe after World War II in 1947 with his New Look collection. Dior, the art gallerist who became a celebrated couturier, completely shed the masculine silhouette that had been established during the war, expressing modern femininity with his debut collection. Dior’s sophisticated designs, featuring soft shoulders, accentuated busts, and nipped waists, drew on his inspirations of art, antiques, fashion illustration and his passion for gardening. The result was elegant feminine contours that brought a breath of fresh air to the fashion world through luxurious swaths of fabrics, revolutionary design, and lavish embroidery. This marked the beginning of an epic movement in fashion history that would eventually lead to Dior successfully becoming the first worldwide couture house.

Christian Dior with models, about 1955. Photo André Gandner. © Clémence Gandner

Christian Dior with models, about 1955. Photo André Gandner. © Clémence Gandner

The museum will mount this major exhibition with loans from the esteemed Dior Héritage Collection, many of which have rarely been seen outside of Europe, with additional loans from major institutions. The chronological presentation, showcasing pivotal themes in the House of Dior’s global history, will focus on how Christian Dior cemented his fashion house’s reputation within a decade and established the house on five continents—Africa, Asia, Europe, North America, and South America. Dior: From Paris to the World also will highlight how his successors adeptly incorporated their own design aesthetic.

Christian Dior, Bobby suit, Autumn-Winter 1956 Haute Couture collection. Courtesy of Christian Dior Couture Archives.

Christian Dior, Bobby suit, Autumn-Winter 1956 Haute Couture collection. Courtesy of Christian Dior Couture Archives.

Dior: From Paris to the World also will profile its founder, Christian Dior, and subsequent artistic directors, including Yves-Saint Laurent (1958–1960), Marc Bohan (1961–1989), Gianfranco Ferré (1989–1996), John Galliano (1997–2011), Raf Simons (2012–2015) and Maria Grazia Chiuri (2016–present), who have carried Dior’s vision into the 21st century.

P. Roversi_Gianfranco Ferré_s Robe Hellébore websize

Gianfranco Ferré, Robe Hellébore, Dior Collection Haute Couture, Spring 1995. Photo ©Paolo Roversi/Art + Commerce.

Image 4 - Christian Dior, Bar suit

Christian Dior, Bar suit. Afternoon ensemble in shantung and pleated wool, Haute Couture Spring-Summer 1947, Corolle line. Dior Héritage collection, Paris. ©Laziz Hamani.

Image 5 - Yves Saint Laurent for Christian Dior

Yves Saint Laurent for Christian Dior, Banco. Haute couture Spring-Summer 1958, Trapèze line. Smock dress in faille with a peony print. Dior Héritage Collection, Paris; Inv. 1998.2. ©Laziz Hamani.

Image 6 - Marc Bohan for Christian Dior, Pollock dress

Marc Bohan for Christian Dior, Pollock dress. Long printed faille evening gown. Haute Couture Fall-Winter 1986. Dior Héritage collection, Paris Inv. 2015.450 ©Laziz Hamani.

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Legendary Bootmaker Of The American West, Lucchese, Announces New Collaborations And Retail Partnership With Neiman Marcus

Ralph Lauren, Brandon Maxwell, King Ranch, and Erin Wasson Help Mark the Brand’s 135th Year in Business

Lucchese Bootmaker, headquartered in El Paso Texas, is celebrating its 135th anniversary this year with a variety of partnerships and capsule collections. Known for making the finest cowboys boots on the planet, Lucchese has always balanced rugged, frontier traditions with an appeal to those focused on aesthetic.

Lucchese-Fall-News-Press-Release-Image

Lucchese Fall News Press Release Image

Below are a few of the highlights of how Lucchese is marking its anniversary this year:

Erin Wasson

Erin Wasson in the Jacqueline Boot: Designed with Texas native Erin Wasson, the Jacqueline boot ($1,595 with free ground shipping) is a traditional western silhouette for the modern woman. The smooth black goat is accented by white stitch pull holes and piping. Single stitch welt construction. Leather sole. Handmade in Texas.

  • ERIN WASSON: Continuing their presence in the style arena, Lucchese just released a limited collection of fashion-focused boots with model/designer Erin Wasson. The brand has partnered with another iconic Texas brand — Neiman Marcus – to provide wider access to both traditional boots and fashion boots alike. This move signifies a shift in consumer demand, as exotic cowboy boots are now becoming a staple in consumer wardrobes, available at a wider range of retailers ranging from Western-focused to luxury fashion.

    The King Ranch Barn Boot

    The King Ranch Barn Boot

  • KING RANCH: Lucchese has partnered with another legendary Texas brand, the King Ranch, to produce a limited edition collection of boots that are rugged enough for the harsh environment of South Texas. In addition to this partnership, Lucchese has released a well-reviewed technical product called the Barn Boot, its first foray into the “work boot” category. The mud and grime releasing outsole and cushioned insole was an immediate hit with both new and long-time Lucchese loyalists.
  • RALPH LAUREN: In addition to staying true to its roots with traditional products, Lucchese was in the spotlight during New York Fashion Week in September. Ralph Lauren, who has worn Lucchese boots for many years, selected them as his favorite bootmaker. Lucchese worked with Mr. Lauren to create co-branded boots which debuted in Central Park at the legendary designer’s 50th-anniversary collection show.
  • BRANDON MAXWELL: Fashion designer and fellow Texan Brandon Maxwell used custom boots as the invite for guests at his Spring/Summer 2019 New York Fashion Week show.”It was a dream to work with Lucchese on our invitations,” said Brandon. “Lucchese is a quintessential Texas brand so to share this bit of my home state with our guests immediately showcased hospitality. Seeing videos of friends and guests receive this big Texas dose of generosity made it all the more special.

Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, preeminent materials and a proprietary twisted cone last to construct boots of unrivaled quality, fit, comfort and style.

‘Let’s Go Gifting’: Nordstrom Launches its 2018 Holiday Campaign Celebrating the Joy of Gifting

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(Courtesy: Nordstrom PR)

This holiday season, Nordstrom wants to make shopping fun with Gifts That Do Good, Gifts That Inspire, and innovative services that help make the holidays completely stress-free in-store and online. The marketing campaign was produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe, and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, who began her modeling career walking a Nordstrom fashion show as a teenager, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years.

NORDSTROM LOGO

NORDSTROM LOGO (Courtesy: Nordstrom PR)

The campaign includes a colorful, cheerful video that will run on Nordstrom.com and on the retailer’s social and digital platforms, print and out of home. A national TV commercial will launch on November 5.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in O: The Oprah Winfrey magazine  (Courtesy: Nordstrom PR)

GIFTS THAT DO GOOD

Giving back feels good any time of year, but particularly during the holidays. From gift cards that give back, to gifts that do good, Nordstrom is making it easier than ever for customers to find the perfect gift.

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in InStyle magazine (Courtesy: Nordstrom PR)

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Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Harpers Bazaar magazine (Courtesy: Nordstrom PR)

  • Gift Card Give Back Nordstrom donates 1% of all gift card sales to nonprofits across the U.S. and Canada. This year alone, the company has donated over $7.5 million to more than 600 organizations.

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  • Children’s Miracle Network Hospitals™ In partnership with its customers, Nordstrom is supporting Children’s Miracle Network Hospitals™ (CMNH) to make a difference in the lives of children. Now through December 24, Nordstrom invites customers to support CMNH through the purchase of $10 giving cards at any Nordstrom full-line store in the U.S. and Canada. All donations will stay local to the community in which they were given, including 55 network hospitals in regions with Nordstrom stores. The donations will fund critical treatments, pediatric medical equipment and charitable care for children and their families across the U.S. and Canada.

  • Nordstrom Signature Nordstrom is introducing a new cashmere collection featuring beautiful designs for women, men, and children. Select products within the collection are produced in factories where Nordstrom has partnered with BSR’s HERproject to implement workplace training programs on topics like health, finance, and gender equality. Since 2007, Nordstrom has partnered with BSR to launch worker empowerment programs in 27 factories around the world, reaching more than 18,000 workers.

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Elle magazine (Courtesy: Nordstrom PR)

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    Campaign visuals from the 2018 Nordstrom ‘Let’s Go Gifting!” Holiday campaign to run in US Marie Claire magazine (Courtesy: Nordstrom PR)

  • Treasure & Bond Nordstrom donates 2.5% of net sales from this exclusive, private-label brand to programs that empower young people to make a difference in their community. To date, the company has donated $2.5 million. This year, Treasure & Bond is supporting WE Charity, which provides educators and students with curriculum and educational resources that help them gain an understanding of the root causes of pressing social issues and provides the tools necessary to take action and make an impact. Treasure & Bond features laid-back wardrobe staples with an Americana aesthetic for women, men, children, as well as home, a new category that launched this year.

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GIFTS THAT INSPIRE

Nordstrom aims to be THE destination for unique holiday gifts at a range of price points, from a chic Topshop faux fur shoulder bag for $48 to showstopping Gucci boots for $1,790, including emerging brands and exclusive items.

November 27 - Treasure & Bond Patterned Pullover

November 27 – Treasure & Bond Patterned Pullover

  • Daily Drops Beginning November 27 through December 18, Nordstrom will release exclusive, limited products each day called ‘Daily Drops,’ to create a sense of discovery in-store and online throughout the shopping season. Products will be added to Nordstrom.com/holidaygifts at 6:00am PST, as well as on the @Nordstrom Instagram. ‘Daily Drops’ will feature exciting, new-to-market items and styles from brands like Something Navy, Christian Louboutin, Charlotte Tilbury, Rothy’s, Treasure & Bond, Le Labo, Sant & Abel, Hugo Boss x Jeremyville, and Rag & Bone x Mickey.

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  • Gift Guides Based on top-demanded categories and search terms by Nordstrom customers, the company is introducing a persona-based gift guide featuring curated and unique ideas for 11 customer personalities. Examples include The Tech Collector, The Luxe Lover, The Traveler, The Witty One, and the Do-Gooder, among others, and can be found on Nordstrom.com/holidaygifts.

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