L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.

Essence Magazine Presents 10th Anniversary “Black Women in Hollywood Awards & Gala”

Oscar-Week Event to Honor Hollywood’s “Next Generation”: Janelle Monáe, Issa Rae, Aja Naomi King and Yara Shahidi

Time Inc.’s Essence, the preeminent brand for African-American women, will commemorate the 10th anniversary of its esteemed “Black Women in Hollywood Awards”—the annual Oscar-week celebration at the forefront of spotlighting Hollywood’s most creative and accomplished visionaries. Shifting from a daytime luncheon to a resplendent evening gala for the first time, the red carpet ceremony will be held at the Beverly Wilshire in Beverly Hills, CA, on Thursday, February 23, 2017.2801496_essence

The Awards & Gala will honor Hollywood’s “Next Generation”—young women who are excelling and elevating their crafts—including triple-threat actress/musician/entertainer Janelle Monáe (Breakthrough Award); groundbreaking actress/writer/producer Issa Rae (Vanguard Award); standout actress Aja Naomi King (Lincoln Shining Star Award); and dynamic actress Yara Shahidi (Generation Next). Actress/Producer Gabrielle Union will serve as the program’s host.

For the past decade, the “Essence Black Women in Hollywood Awards” have paid homage to our modern image-makers—both in front of the camera and behind the scenes,” said Essence Editor-in-Chief Vanessa K. De Luca. “This past year has been an exceptional one for diversity in film and television, and with the incredible contributions of Janelle, Issa, Aja and Yara, it is fitting that our 10th anniversary will honor the future of Hollywood and its continued steps on the path to inclusion.”

Also for the first time, internationally acclaimed visual artist and filmmaker Mickalene Thomas will be infusing the event with her elaborate imagery celebrating the power of female beauty as a facet of women’s empowerment.

Since its inception in 2008, the “Essence Black Women in Hollywood Awards” have honored some of the most cherished figures in the industry, including Oprah Winfrey, Lupita Nyong’o, Ava DuVernay, Halle Berry, Viola Davis, Jada Pinkett-Smith, Angela Bassett, Queen Latifah, Naomie Harris, Octavia Spencer, Taraji P. Henson, Jennifer Hudson, Zoe Saldana, Alfre Woodard, Regina King, Gabrielle Union, Tracee Ellis Ross, Debbie Allen, Nina Shaw, Mary J. Blige, Gabourey Sidibe, Quvenzhané Wallis, Jurnee Smollett, Ruby Dee, Diahann Carroll, Cicely Tyson, Loretta Devine, Mara Brock Akil, Gugu Mbatha-Raw, Ruth E. Carter, Nina Shaw, Gina Prince-Bythewood and Suzanne de Passe. Continue reading

L’Oréal Paris Debuts New True Match Campaign: Your Skin, Your Story

Diverse Individuals Illuminate L’Oréal Paris’ Belief that “You’re Worth it”

L’Oréal Paris, the #1 Global Beauty Brand in the world, launches “Your Skin, Your Story,” a new campaign for its True Match foundation range, that celebrates the intrinsic worth and beauty of everyone. Inspired by the 33 shades of True Match, “Your Skin, Your Story” champions the unique mosaic of American beauty and L’Oréal Paris’ tenet “You’re Worth It.” From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.loreal-paris-debuts-new-true-match-campaign

In 1994, L’Oréal Paris achieved a technological breakthrough as the pioneer in bringing shade-matching technology to the mass foundation category. Promising to precisely match skin’s tone and texture, L’Oréal Paris True Match Super-Blendable Makeup offers an extensive range of expertly-calibrated shades created to match match the US consumer. Based on depth and undertone with warm, neutral and cool categories, True Match’s exclusive shade-matching system took the guesswork out of finding the perfect foundation. In 2012, True Match expanded its collection with new and improved global-inspired shades. True Match Super-Blendable Makeup now offers a range of 33 precisely calibrated foundations that represent a universe of skin color for our most precise match, 100% guaranteed.

Your Skin, Your Story” casts actresses, young creatives, change makers and models, all embodying a strong sense of self-worth and empowerment. L’Oréal Paris global spokeswomen, actress Blake Lively, and models Lara Stone, Alexina Graham, and Xiao Wen Ju are featured along with newcomers model Darnell Bernard and lifestyle influencer Cipriana Quann. Additionally, advocates for progress in body diversity, Sabina Karsson and Marquita Pring along with transgender model and trans rights activist Hari Nef are featured in the campaign.

The first piece of the “Your Skin, Your Story” integrated social, digital and television campaign, will air as a commercial on Sunday, January 8 during the 74th Annual Golden Globe Awards.

L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” says Tim Coolican, Deputy General Manager, L’Oréal Paris USA. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.

“‘Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever, that simple phrase is a powerful reminder to us all as people are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colors. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the ‘Your Skin, Your Story’ campaign. It’s a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now THAT’S beautiful,” remarks spokeswoman, Blake Lively.

Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign premieres this Sunday and will live on social, digital and in print media in the following weeks.

L’Oreal Paris and Melanoma Research Alliance (MRA) Unveil It’s THAT Worth It To Me Campaign

Celebrity Spokespeople Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oreal Paris Communications Executive Danielle Macaluso Join L’Oreal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It(TM) to Protect Their Skin, Their Beauty and Their Life.

Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 401 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015.

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Celebrity Spokespeople and Skin Cancer Survivor Diane Keaton Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

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L’Oréal Paris Communications Executive Danielle Macaluso Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

 

This campaign is part of a three-year collaboration that began in May 2013 when L’Oréal Paris committed to donate over $750,000 to fund a team research grant with MRA, called the L’Oréal Paris-MRA Team Science Award. The L’Oréal Paris-MRA Team Science Award is led by internationally renowned cancer researcher Dr. Meenhard Herlyn, D.V.M., D.Sc., at The Wistar Institute in Philadelphia. Dr. Herlyn and his team are conducting research to explore the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression. The goal of the research is to help scientists better understand how to treat melanoma to develop improved treatments and a cure for melanoma.

From now through Labor Day on September 7th, people can participate in the campaign by following three steps:

  1. Create a 15 second video or photo sharing with their social community why SPF protection or using sunless tanner is worth it.
  2. Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt
  3. Get your social media community involved to further spread the word by tagging three friends in your post.

We are incredibly proud to support Melanoma Research Alliance. The progress MRA has made in eight years to fund melanoma research and advance treatments is remarkable and unparalleled,” said Karen T. Fondu, President of L’Oréal Paris. “Through the It’s THAT Worth It to Me social campaign our goal is to make women realize that taking the extra fifteen seconds to apply SPF protection is worth it to protect their skin, beauty and their life.”

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$1 from U.S. sales of these select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015

 

Additionally, $1 from U.S. sales of select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oréal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oréal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oréal Paris Sublime Bronze Self-Tanning Serum, L’Oréal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oréal Paris Revitalift Anti-Wrinkle + Firming SPF 30 Day Lotion.

A series of celebrity public service announcements and Donate 15 social videos will feature influencers – including Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso – telling their own personal stories of why SPF protection is worth it to drive melanoma and skin cancer awareness and encourage others to help spread the word.

MRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. Debra Black serves as Chair of MRA and is a melanoma survivor. MRA has dedicated more than $60 million to research seeking to better prevent, diagnose, and treat melanoma, the deadliest type of skin cancer. Due to the ongoing support of its founders, 100% of every dollar MRA raises goes to support its melanoma research program. The organization is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma. MRA’s ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations, and corporations. For more information, please visit www.CureMelanoma.org.

L’Oréal Paris’ commitment to supporting groundbreaking research and rallying women to stop melanoma from taking more lives is both incredibly inspiring and unprecedented,” said Black.

For more information on the It’s THAT Worth It To Me social media campaign and how to fight melanoma visit www.itsTHATworthit.org.

L’Oreal Paris Announces Search For Women Making A Beautiful Difference In The World With First-Ever Women Of Worth Forum

To kick-off the ninth annual Women of Worth program, L’Oreal Paris will convene thousands of women, including Maria Shriver, Arianna Huffington, Mika Brzezinski and L’Oreal Paris Ambassadors Lea MicheleEva Longoria and Liya Kebede for the first-ever Women of Worth Twitter Forum.  This day-long discussion on April 16 will focus on the power of self-worth and its ability to propel women forward.

More than 40 years ago, L’Oreal Paris’ iconic brand philosophy “Because I’m Worth It” was launched to celebrate women’s worth and self-esteem. This signature phrase was brought to life when L’Oreal Paris established Women of Worth to honor women making a beautiful difference in the world through volunteerism.

L'Oreal Paris (PRNewsFoto/L'Oreal Paris)

L’Oreal Paris (PRNewsFoto/L’Oreal Paris)

In a recent study commissioned by L’Oreal Paris* on the power of self-worth, 81 percent of women agree that seeing other women give back inspires them to do the same.  The study goes on to find that those giving back themselves tend to enjoy a stronger sense of self-worth.  The L’Oreal Paris Women of Worth program shines a spotlight on amazing women who give back, helping to fuel a cycle of self-worth for all women.

STUDY FINDINGS has shown that:

  • Helping others is the number one driver of self-worth: 96 percent of women feel that helping others is a part of life that gives them self-worth.
  • The effect of giving back: Women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not involved.
  • Women fuel Women’s Worth: More than 90 percent of women’s self-worth role models are women they have a personal connection with.

Since 2006, L’Oreal Paris Women of Worth has recognized 80 inspiring women who have selflessly devoted themselves to causes at the local and national level, and have motivated others to get involved. The Women of Worth program is conducted in partnership with Points of Light, the world’s largest volunteer service organization. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most.

Past honorees have been involved in a range of important causes from advocating for victims of childhood abuse and mentoring homeless youth, to helping break the cycle of poverty and empowering teens with disabilities.

The L’Oreal Paris Women of Worth program reinforces the importance of recognizing exemplary women who have dedicated their time to supporting the needs of others,” said Tracy Hoover, President, Points of Light. “Exceptional women everywhere are leveraging their time, skills, resources, and personal power to solve the world’s most pressing challenges and to inspire others to serve.

Starting on April 16, nominations for the 2014 Women of Worth program will be accepted at WomenofWorth.com.  The 10 women selected will be awarded $10,000 and one woman will be named the national honoree and awarded an additional $25,000 to further her philanthropic efforts.  All 10 honorees will be recognized in December at a star-studded awards ceremony hosted by L’Oreal Paris in New York.

THE WOMEN OF WORTH FORUM
To celebrate the call for nominations and to ignite a discussion on the dynamic role of self-worth among women today, L’Oreal Paris is inviting all women to join the Women of Worth Twitter Forum on Wednesday, April 16. Join the conversation by following @LOrealParisUSA and tweeting during one of the five scheduled chats (#WomenofWorth):

  • 9 a.m. ET: Women of Worth: Celebrating Extraordinary Women
  • 1 p.m. ET: The Worth Effect: The Power of Giving Back
  • 4 p.m. ET: Passion and Positivity: How Feeling Your Best Fuels Success
  • 8 p.m. ET: The Beauty of Worth: Achieving Happiness in Life, Work and Love
  • 9 p.m. ET: What’s Worth It: Charting Your Course & Realizing Your Dreams

Celebrating the intrinsic beauty and worth of all women is the heart of the L’Oreal Paris brand – and we are deeply committed to championing women who are going above and beyond to serve their communities,” said L’Oreal Paris President, Karen T. Fondu.  “Worth has a multi-dimensional role in a woman’s life – it’s more than just confidence or self-esteem – it’s the foundation of everything we can and will achieve.  The Women of Worth program was conceived as a way to demonstrate, through the achievements of incredible women, the impact of pursuing your passion and believing in your worth.”

For more information on Women of Worth and to learn more about past honorees, visitwww.WomenofWorth.com.

*L’Oreal Paris’ study on Self-Worth was conducted online by Ipsos.  The study tapped 1,006 women ages 18-74 from all over the United States and was fielded in February 2014.

 

Kari Hill Unveiled As New Celebrity Hair Colorist for L’Oreal Paris

L’Oreal Paris has announced the addition of renowned celebrity hair colorist Kari Hill to its notable roster of experts. With more than fifteen years of experience coloring some of the most well-known manes in Hollywood, Hill’s artistic perspective lends to her mastery of varied hair coloring techniques and will join long-time L’Oreal Paris Global

Kari Hill, Celebrity Hair Colorist for L'Oreal Paris.  (PRNewsFoto/L'Oreal Paris)

Kari Hill, Celebrity Hair Colorist for L’Oreal Paris. (PRNewsFoto/L’Oreal Paris)

Consulting Colorist Christophe Robin in lending her insights and expertise to trend forecasting, product development, content creation and consumer education for the brand.

Throughout the course of her career, she has worked at Hollywood’s most premier salons including Frederic FekkaiChris McMillanJohn Frieda and Neil George. She has built an impressive roster of celebrity clients including Julia RobertsRenee ZellwegerZooey Deschanel and Anna Faris, among others. Her indelible reputation and innate talent have made her one of the most in-demand colorists in Hollywood, with her hair color work regularly gracing the covers and pages of top beauty and fashion magazines.

From show-stopping highlights and beautiful balayage to complete hair color transformations, Hill is also well-known for her diverse abilities to subtly enhance or completely transform hair. Gathering inspiration everywhere from the red carpet and runways to even her own clients, she loves experimenting with hair color and helping women achieve their most perfect hue. She believes in the power of hair color to help women feel their most beautiful and confident selves. In her new role, she will be sharing her wealth of knowledge and insider tips with all women to help them recreate trend-setting and salon-quality hair color results at home using Mousse Absolue.

We are thrilled to welcome Kari to the L’Oreal Paris family,” said Karen T. Fondu, President, L’Oreal Paris. “Her creativity and diverse coloring abilities married with her passion for education will help us further our mission of empowering all women to become their own beauty expert.

I am beyond excited and truly humbled to be working with L’Oreal Paris,” says Kari Hill. “Having the power to provide my clients with instant and tangible results is the most rewarding part of my job. I love the immediate effect it has on their confidence. I am excited to now take that to entirely new level by working with the brand to provide all women with the most innovative and accessible hair color tips and tricks.”

Kari currently works out of the famed Meche Salon in the heart of Beverly Hills, CA. She balances her busy salon schedule with client house calls and hair color work for red carpet events, premieres, film, TV and print.  She resides in Newhall, CA with her husband and teenage daughter.

Mara Roszak Introduced As New Celebrity Hair Stylist for L’Oreal Paris

L’Oreal Paris, the number one global beauty brand, is thrilled to welcome renowned celebrity hairstylist Mara Roszak to the brand’s impressive roster of experts. Known for creating some of the most talked-about red carpet looks and coined a “rising star” of Hollywood hair, she will lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oreal Paris spokespeople.

Mara Roszak Introduced As New Celebrity Hair Stylist for L'Oreal Paris.  (PRNewsFoto/L'Oreal Paris)

Mara Roszak Introduced As New Celebrity Hair Stylist for L’Oreal Paris. (PRNewsFoto/L’Oreal Paris)

Mara is passionate about sharing her love of hair with all women and has been recognized by several publications and sites for her social media channels. She posts amazing hair inspiration, behind-the-scenes images of her clients and humorous images of her dog, Marc Silverstein. In her new role, she will be utilizing these channels and L’Oreal Paris’ to share insider tips and tricks, including how to recreate her red carpet looks at-home using L’Oreal Paris products.

Only 27 years old, Roszak has built an impressive client list featuring some of Hollywood’s best, including Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings. Her roster of clients is the marker to the number of publications attached to her name as well. From top fashion and beauty magazines both in the U.S. and abroad, Mara has mastered manes cover to cover.

Her career began at the young age of 16 years old when she enrolled in beauty school to hone her creative skills. Growing up in Los Angeles, she had been exposed to the diversity of aesthetics from an early age. Her mother encouraged her to explore visual beauty in a multitude of ways. At beauty school, Roszak quickly stood out among her classmates as one of the strongest and most promising students. Within a year, she received a call from a friend who happened to be a publicist for several high-profile actors. She was asked to style Sarah Michelle Gellar‘s hair for a movie premiere and has been working with her ever since.

Today, she spends most of her time traveling with her celebrity clients. When not on the road, she resides in Los Angeles with her husband Alex Polillo, also a celebrity hairstylist. In her rare downtime, she loves interior design and has received many accolades for their beautiful Silver Lake home, in which its decor comes across just as effortless as her styling.

Roszak exudes raw creative talent as a stylist, marked by her effortless, soft approach to styling hair. She credits her love for fashion and hair to a variety of factors. In addition to the creative talents cultivated by her mother who was a sculptor, she derives her artistic motivation from her interest in being a part of a creative concept. Whether creating the perfect beachy, tousled hair look or fashioning a romantic, airy chignon for a movie premiere, awards show or magazine cover, she loves being able to collaborate on a project that is visually stimulating.

“It is with great enthusiasm that we welcome Mara to the L’Oreal Paris family,” said Karen T. Fondu, President, L’Oreal Paris. “Not only is she immensely talented, creative and a trend-setter on and off the red carpet, but her passion and extremely likeable personality help inspire both her celebrity clients and women everywhere to look and feel their best. She truly embodies the spirit of our brand philosophy, ‘Because You’re Worth It.‘”

“I feel so lucky to truly love my job. Working with women to help them be their most confident selves is the most satisfying part of what I do,” says Roszak. “I have long admired L’Oreal Paris’ dedication to helping every woman embrace her unique beauty and couldn’t be more thrilled to now be part of that commitment. I am excited to work with the brand to provide women with the most innovative, advanced and accessible haircare products and insider knowledge.”