2019 Holiday Gift Guide: Amazon’s Black Friday Deals Week is Almost Here

More Deals of the Day and Deeper Discounts Than Ever Before on Buzzworthy Holiday Gifts Across Every Department

Kicking off this Friday, November 22, Amazon’s Black Friday deals week will offer new deals all day, every day from fashion to toys, home, electronics, Amazon Devices and more

Save up to 40% on toys from LEGO, Barbie, Hot Wheels and more; up to 50% on Lands’ End clothing and accessories; $40 off the Echo Show 5; deep discounts on brands including Adidas, KitchenAid, L’Oreal Paris and more; plus exclusive deals from Amazon Brands, Amazon Music, Audible and more

Amazon today shared a sneak peek of top deals for its Black Friday Deals Week, which will offer customers new deals all day, every day totaling thousands of amazing deals across every category, plus more Deals of the Day and deeper discounts than ever before. Starting this Friday, November 22 through November 29 (Black Friday), customers can shop thousands of incredible deals on this year’s most popular gifts, new and trending finds, holiday essentials, and more, across toys, electronics, fashion, beauty, kitchen, home, Amazon Devices and more. All of Amazon’s Black Friday deals can be found by visiting amazon.com/blackfriday or on the Amazon App. Customers can also shop on smile.amazon.com/blackfriday to find the same amazing deals and Amazon shopping experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of your choice.

On top of the wide selection of deals and discounts available throughout Amazon’s week of Black Friday deals, customers can also take advantage of select one-time-only, amazing deals from top-tier and most-loved brands across electronics, home, fashion, toys and more, all at jaw-dropping prices. These deals are expected to sell out, with new one-time only deals launching throughout the day on November 28 (Thanksgiving), November 29 (Black Friday) and December 2 (Cyber Monday).

Whether customers are getting a head start on their gift lists, readying their homes for family festivities or grocery shopping for holiday feasts, Amazon makes the holidays easier than ever with top deals and low prices. In fact, according to a recent Profitero study, Amazon prices were found to be 20% cheaper on average than other online retailers.

BLACK FRIDAY DEALS PREVIEW:

The deals included below – and many more – will be available on various dates and times between November 22 and November 29 (Black Friday), while supplies last, at amazon.com/blackfriday, on the Amazon App, or by simply asking “Alexa, what are my deals.”

Amazon Devices

Amazon Brands

  • Save up to 50% on men’s and women’s clothing from Amazon Brands, including Amazon Essentials, Goodthreads, Daily Ritual, and The Drop
  • Save up to 30% on bedding & bath for the family from AmazonBasics, Stone & Beam and Rivet
  • Save up to 30% on furniture from Rivet and Stone & Beam
  • Save up to 30% on office furniture and supplies from AmazonBasics
  • Save up to 30% on phone accessories from AmazonBasics
  • Save up to 30% on kitchen electrics and housewares from AmazonBasics & Stone & Beam
  • Save up to 30% on luggage and travel from AmazonBasics
  • Save up to 25% on food and beverages from Amazon brands, including AmazonFresh, Happy Belly and Wickedly Prime
  • Save 25% on household supplies and personal care from Solimo
  • Save up to 15% on beauty, vitamins, and supplements from Amazon brands including Belei and Revly

Fashion

  • Save up to 35% on Herschel backpacks, wallets, hip packs, and more
  • Save up to 50% on Oakley & Ray-Ban sunglasses
  • Save up to 30% on Calvin Klein underwear
  • Save up to 35% on the newest Fossil smartwatches
  • Save up to 35% on adidas shoes, clothing, and accessories for the family
  • Save up to 40% on Levi’s for the family
  • Save up to 50% on Lands’ End clothing and accessories
  • Save up to 30% on Tommy Hilfiger clothing
  • Save up to 50% on top watch brands including Daniel Wellington, Movado, and more
  • Save up to 40% on Under Armour for the family
  • Save up to 30% on men’s dress shirts
  • Save up to 30% on Izod clothing
  • Save up to 50% on Samsonite and American Tourister luggage
  • Save 35% on 14K gold diamond stud earrings
  • Electronics
  • Save on Samsung, Sony, and LG TVs
  • Save on Samsung Galaxy S10 and Note 10
  • Save up to 45% on streaming devices and accessories
  • Save up to 30% on select Nintendo Switch Software
  • Save up to 33% on select Nintendo Joy-Con
  • Save on Canon and Nikon cameras
  • Save on Headphones from Bose, Sony and other top brands
  • Save on Nintendo Switch Console with Digital Mario Kart 8 Deluxe
  • Save on Xbox One
  • Save on PC gaming laptops, desktops, monitors, components, and accessories
  • Save up to 33% on PlayStation 4 Slim 1TB bundle
  • Save on Oculus Rift S
  • Save on Garmin smart watches
  • Save 30% on select cell phone cases
  • Save on Klipsch speakers
  • Save on Jabra Elite Active 65t Earbuds
  • Save up to 35% on select iOttie Car Mount Phone Holders
  • Save on Garmin Forerunner 235 and DriveSmart
  • Save up to 40% on Corsair gaming products and accessories
  • Save up to 45% on Netgear products
  • Save 40% on Adobe Photoshop Elements 2020
  • Save up to 50% on Brother printers
  • Save up to 60% on HP Deskjet 2622
  • Save $30 on HP Sprocket 2nd Edition
  • Save 30% on MYNT3D Professional Printing 3D Pen
  • Save $50 off Microsoft Office Home and Student 2019
  • Save over 70% on new Norton 360 Premium
  • Save on Kodak and Polaroid photo printers
  • Save on SanDisk and WD
  • Receive a $10 Gift Card with purchase of TurboTax Software

Toys

  • Save 15% on L.O.L. Surprise! Winter Disco Bigger Surprise (Amazon Exclusive)
  • Save 40% on the LEGO Star Wars Ultimate Millennium Falcon
  • Save 40% on tricycles and the 3-in-1 Wagon from Radio Flyer
  • Save 40% on the KidKraft Cinderella Royal Dream House
  • Save 40% on the Little Tikes Bake n’ Grow Kitchen
  • Save up to 30% on select strategy games
  • Save up to 30% on Glitter Girls fashion dolls and accessories
  • Save up to 30% on Barbie, Hot Wheels and more from Mattel
  • Save up to 30% on select party games

Household, Kitchen and Home Furnishings

  • Save up to 30% on SodaStream sparkling water makers
  • Save on Hamilton Beach
  • Save up to 35% on Vitamix
  • Save on Nespresso
  • Save on Dash Appliances
  • Save up to 44% on KitchenAid
  • Save on Instant Pot
  • Save on Conitgo Water bottles, Food Saver and Rubbermaid food containers
  • Save up to 25% on select mattresses
  • Save on Ashley Mattresses
  • Save up to 48% on Degrees of Comfort weighted blankets
  • Save up to 15% on Bissell Lifestyle 220
  • Save up to 19% on Bissell SpotClean Pro
  • Save on Casper Sleep Soft and Supima Cotton Sheet
  • Save up to 37% on Bissell Icon Pet Stick
  • Save up to 41% on Ecovacs N79S
  • Save up to 36% off Ecovacs Deebot 661
  • Save up to 26% Bissell Crosswave
  • Save up to 19% on Bissell SpotClean Pro
  • Save up to 22% on Bissell MyAir
  • Save up to 20% on Oreck Commercial XL Commercial Upright Vacuums
  • Save on AIRMEGA 400S The Smarter App Ena
  • Save on Tempur-Pedic TEMPUR-Protect Waterproof Mattress Protector
  • Save up to 15% on Bissell Lifestyle 220
  • Save on TEMPUR Adapt Plus Cooling Topper
  • Eureka NEN110A Whirlwind Bagless Canister
  • Save on Sunbeam Cordless or Corded Iron
  • Save up to 50% on Simplisafe 12-Piece Security System
  • Save up to 20% on Kidde products
  • Save up to 30% on Hunter ceiling fans
  • Save up to 30% on DeWalt tools
  • Save up to 30% on select SKIL tools
  • Save up to 25% on BLACK+DECKER drill kit
  • Save up to 15% on Opal Countertop Nugget Icemaker
  • Save 15% on NewAir Dual Zone Beverage Cooler

Smart Home

  • Save on Chamberlain MyQ Garage Hub at $17.98
  • Save on iRobot Roomba 960 at $399.00
  • Save on iRobot Roomba 675 at $199.99
  • Save on the new LG 82″ 4K Ultra HD Smart LED TV at $1,699.99
  • Save up to $79.90 on Arlo Technologies products
  • Save on Shark IQ Robotic Vacuum at $399.99
  • Save over 30% on Netgear wifi & routers
  • Save $200 on Sony Sound Bar with Dolby Atmos and Wireless Subwoofer
  • Save up to 39% on ecobee SmartThermostat and Switch bundle

Lawn & Garden

  • Save up to 35% on holiday live plants
  • Save on the Sun Joe SPX4000-PRO Pressure Washer
  • Save 35% on Greenworks 80V outdoor power tools
  • Save up to 30% on Keter Cool Bar & more
  • Save up to 35% on fire pits and patio heaters

Audible, Music, Video & Books

  • Audible: Between November 25 and 27, new members receive a bonus $15 Amazon credit and continue to save 53% on the first three months of an Audible membership at $6.95 a month. Additional offers to be announced through the holiday season.
  • For a limited time, new Amazon Music Unlimited customers can get the best holiday deal in Amazon Music’s history – four months of the premium streaming tier for just $0.99, to enjoy unlimited access to more than 50 million songs, ad-free.
  • With purchase of select Echo devices, new Amazon Music Unlimited customers in the US, UK, Germany and Japan will also receive four months of the premium, ad-free streaming tier for free.
  • Prime Video: Between November 29 and December 5, Prime members can enjoy 50% off to rent or buy on new release movies.
  • The Kacey Musgraves Christmas Show, Prime Video’s first foray into the holiday special space, will premiere globally on Friday, November 29. The Kacey Musgraves Christmas Show will also be accompanied by an official soundtrack available on Amazon Music and other DSPs beginning November 29. Learn more at amazon.com/kaceychristmas.
  • Get 3 months of Kindle Unlimited for free – Enjoy unlimited access to over 1 million books, popular magazines and thousands of books with Audible narration. Offer valid for new subscribers only.
  • Get $10 back in eBook credit when you spend $30 on eBooks (activation required).
  • Save up to 80% on select Kindle best-selling books
  • Save up to 50% on Popular Children Books

Pets

  • Save 33% on Furbo Treat Tossing Wifi Pet Camera
  • Save up 35% on Wisdom Panel Dog DNA Kit
  • Save up to 30% on Frontline Oral Defense Daily Dental Chews
  • Save up to 15% on Nutramax products for dogs and cats
  • Save 30% on PetSafe Smart Feed Automatic Dog and Cat Feeder
  • Save 30% on select Greenies dog treats
  • Save 30% on Temptations cat treats
  • Save 30% on Cesar gourmet dog food

Sports & Outdoors

  • Save up to 40% on the adidas Diablo duffel bag
  • Save up to 35% on select Columbia outerwear, apparel, and shoes
  • Save up to 25% on Thule backpacks and luggage
  • Save more than 25% on golf training aids, including Arccos Caddie Smart Sensors
  • Save up to 25% on Osprey packs & accessories
  • Save up to 20% on best sellers from Coleman
  • Save up to 30% on fishing gear from Abu Garcia, Berkley, Penn, Ugly Stik, and more
  • Save up to 15% on stand up paddle boards from Serenelife
  • Save up to 30% on hunting essentials from Plano Synergy
  • Save up to 15% on Marcy exercise equipment
  • Save on the Bowflex Max Trainer M7
  • Save on Bushnell golf products, including rangefinders, GPS, and watches
  • Save 20% or more on Segway electric scooters and personal transporters
  • Save 20% on Huffy adult and kids bikes
  • Save on Callaway golf balls, headwear, and golf bags
  • Save on JOOLA table tennis tables and more
  • Save more than 15% on select GoSports favorites, including wood premium cornhole set, giant wooden toppling tower, and more

Beauty

  • Save up to 45% on Philips Sonicare appliances and brush heads
  • Save up to 40% on Aquaphor, NIVEA, and Eucerin
  • Save 30% on Panasonic electric razor for men
  • Save 20% on L’Oreal Paris brow stylist definers
  • Save up to 40% on professional and luxury beauty skin care, cosmetics, fragrance, hair and more
  • Save up to 33% on select luxury beauty devices and accessories

Health and Personal Care

  • Save up to 50% on 23andMe DNA tests
  • Save up to $60 on select Fitbit items
  • Save up to 30% on select nutrition and wellness items
  • Save 15% on Body Fortress whey protein powder
  • Save 30% or more on Duracell batteries
  • Save $70 on AncestryHealth Core™ Health + Genetic Ethnicity Test

Automotive

  • Save on Hella Sharptone Twin Horn Kits
  • Save on Camco Yellow Fasten Leveling Blocks

Amazon Payments and Gift Cards

Amazon Prime Rewards Visa Signature Cardmembers and Amazon Prime Store Cardmembers with an eligible Prime membership will receive 15% Back on Electronics bestsellers on Amazon.com from now through December 22. They’ll also receive 10% Back on select Amazon devices valid November 28 to December 2 only.

Small Businesses on Amazon Handmade and Amazon Launchpad

  • Save 20% or more on Amazon Handmade products from around the world – shop deal and the gift guide at www.amazon.com/handmadegiftguide.
  • Save up to 35% on top selling iOttie Wireless accessories
  • Save on Dash appliances
  • Save up to 35% on select party games for grown-ups including Exploding Kittens
  • Save up to 44% on Geekee True Wireless Bluetooth Earbuds
  • Save 15% or more on select LuminAID Solar phone chargers and lanterns

Grocery

  • Save 25% or more on select Jack Link’s beef jerky
  • Save up to 30% on select Victor Allen’s coffee packs
  • Save 15% on select TAZO K-Cup pods
  • Save 20% on select Soylent meal replacement shakes and protein bars
  • Save 35% on Tea Forte tea gifts for the holiday season

Whole Foods Market

  • Amazon and Whole Foods Market are offering special savings on organic and classic turkeys in celebration of Thanksgiving. All customers can choose from select organic ($3.49/lb) and classic turkeys ($2.49/lb), and Prime members will save even more on turkeys ($2.99/lb for organic and $1.99/lb for classic). The offer is valid until November 28, while supplies last. Prime members can also receive exclusive deals on organic jewel sweet potatoes ($1.29/lb), organic cranberries ($2.69/12-oz bag), and Bonafide frozen broths and soups (35% off).

DISCOVER THE SEASON’S HOTTEST GIFTS

Customers can also shop Amazon’s biggest-ever selection of curated gift guides and exclusive storefronts this year, which offer gifting inspiration and more:

MORE WAYS TO SHOP

In addition to amazon.com/blackfriday, customers can shop Amazon’s week of Black Friday deals in the following ways:

Amazon.com in Spanish: Customers can visit Amazon.com/espanol or use the Amazon App to shop, browse and search for millions of products, view their carts, and place orders in Spanish.

  • Amazon App: The Amazon App allows customers to conveniently shop for their holiday needs – anytime and anywhere – and never miss a great deal. Customers can use the Watch a Deal feature to “Watch a Lightning Deal” and receive a notification on their mobile phone when the deal is about to start. Additionally, first time app users have an opportunity to save big this holiday. New customers will receive $10 the first time they sign-in to the Amazon App and an additional $15 when they make their first purchase on the app.
  • Alexa Shopping: Customers can add to their Amazon wish list with Alexa by saying, “Alexa, add headphones to my wish list” and track packages and confirm your delivery date with Alexa by saying, “Alexa, where’s my stuff?”
  • Amazon Business: Save big when shopping for work with deals on everything you need for your business. Find deals on supplies for the office holiday party, employee and client gifts, and items for community donation drives. Stock up for the new year with savings on the business essentials you need. Visit amazon.com/holidayforbusiness, For more information and to sign up for a free business account, visit amazon.com/business.
  • Amazon Books: Whether customers want to discover a new book for the holidays, test-drive a device, or purchase Amazon Gift Cards, Amazon Books offers gifts for everyone. To find the store nearest you visit: www.amazon.com/stores.
  • Amazon 4-star: Designed around Amazon.com customers, Amazon 4-star stores feature products that are 4 stars and above, top sellers, new and trending, and most popular from top categories including devices, consumer electronics, toys, games, books, kitchen, and home. To find the store nearest you visit: www.amazon.com/stores.
  • Amazon Live: Watch Amazon Live’s shoppable Black Friday livestream throughout the day on November 29 for demonstrations on top deal products and cameo appearances from celebrities you love. Tune in starting at 4am PST by visiting www.amazon.com/live.
  • Treasure Truck: Discover great gifts you never thought of on Treasure Truck. Opt-in by texting ‘TRUCK’ to 24193 and receive notifications for same-day offers – order the item and pick up at the truck the same day. This Black Friday, gift givers who act fast will find an incredible deal on a holiday-must-have tech item on the truck in select cities, while supplies last.
  • Whole Foods Market: Prime members who shop at Whole Foods Market have access to a number of benefits year-round, like deep discounts on dozens of select popular products each week and an additional 10 percent off hundreds of in-store items. Additionally, Prime members in thousands of cities and towns can shop their local Whole Foods Market store using Amazon.com or the Amazon App.
  • Woot! offers daily deals on customers’ favorite brands and free shipping for Prime members. Visit woot.com from November 24 through November 29 or download the Woot! App for great deals.

GIVE BACK THIS HOLIDAY SEASON, AND BEYOND

Amazon is committed to making holiday giving and giving back easier than ever.

  • AmazonSmile: To jump right into holiday shopping and support your favorite charitable organization at the same time, simply visit smile.amazon.com/blackfriday. By starting with smile.amazon.com, you’ll find the same Amazon experience, with the added bonus that Amazon will donate a portion of the purchase price of eligible products to a charity of your choice.
  • Charity Lists: Charity Lists give charitable organizations an easy way to create wish lists of products needed, while providing a convenient way for customers to donate these essential items directly to the causes. Customers are able to contribute items that are truly critical, to charities they care about, no matter how big or small. Customers can shop thousands of Charity Lists by visiting smile.amazon.com/charitylists, with new charities joining all the time.
  • ( RED) Shopathon: For the third year, Amazon is teaming up with (RED), the charitable organization founded by Bono and Bobby Shriver in 2006, to fight AIDS. Amazon is providing customers a single destination to shop more than 150 (RED) products, including the exclusive (RED) edition of the all-new Echo, which will be available for a limited time. For every all-new Echo (RED) edition sold, Amazon will donate $10 to the Global Fund. Plus, customers interested in donating to support (RED)’s fight can do so on any Echo device by simply asking, “Alexa, donate to (RED).” (RED) products will be available starting today at amazon.com/red.

HOLIDAY DELIVERY MADE EASY

In addition to free delivery on more than 100 million items for all Amazon customers, Amazon has expanded its fast, free, and convenient delivery options for Prime members and customers this holiday season:

  • Fast and Reliable One-Day and Same-Day Delivery. Throughout the season, Prime members in the U.S. can shop a selection of over 10 million items for Prime Free One-Day Delivery and millions of items available for Same-Day Delivery in 46 major metropolitan areas. Not a Prime member yet? Join Prime or start a 30-day free trial at www.amazon.com/prime.
  • Ultrafast and FREE grocery delivery: Now Prime members get free and fast grocery delivery from Amazon Fresh and Whole Foods Market. Selection includes a variety of products for all your holiday needs, from meat to seafood, produce, snacks, and household essentials, with options for fast one- and two-hour delivery windows. Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market delivery. Learn more at amazon.com/grocery.
  • Pickup and delivery on your terms: This holiday season, customers can pick up their packages at a number of Amazon Hub locations including thousands of in-store staffed Counter pickup points across the U.S. within Rite Aid, GNC and Stage stores, as well as at Health Mart independent pharmacies. Additionally, tens of millions of products can be easily and conveniently delivered to 900 cities and towns across the country via Locker or Locker+. To find an Amazon Hub location, visit amazon.com/Hub. In addition, Prime members in 50 U.S. cities and surrounding areas can also enjoy secure, convenient package delivery with Key by Amazon (amazon.com/key).

Profitero Study Methodology

Each day, Profitero monitors prices and other data on more than 450 million product pages at more than 8,000 online retailers. For this study, Profitero analyzed daily prices collected from July 8, 2019 to September 30, 2019 across 19 leading online retailers. Categories analyzed included Appliances, Baby, Beauty, Electronics, Grocery, Home Furniture, Household Supplies, Music & CDs, Office Supplies, Pet Supplies, Sports & Outdoors, Tools & Home Improvement, Toys & Games, and Video Games. The study only compares prices collected on the same day, with both retailers in-stock. Amazon prices reflect 1P only on Amazon.com, exclusive of Fresh and Prime Now. The other retailer online prices studied could reflect promoted prices, but exclude coupons, other discounts that require additional shopper action, or special prices available through retailer-specific programs such as Target REDcard.

L’Oréal Paris Announces its First-Ever Hair Colors of the Year

The #1 Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018

L’Oréal Paris, the leading beauty brand and company that invented hair color, today revealed its inaugural Hair Colors of the Year Rose Blonde and Smokey Grays. The shades were selected by the brand’s color designers after months of analyzing hair color trends, studying search data and traveling the world, drawing inspiration from the fashion, design, art, music and automobile industries. As part of the Hair Colors of the Year announcement, L’Oréal Paris is unveiling two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge allowing people to easily achieve these on-trend shades at-home.L'Oreal Paris

As the #1 selling hair color brand*, we are committed to bringing innovation, inspiration, and newness to the Hair Color category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe,” says Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration. “Through this process, rose gold and 90’s-inspired grunge consistently emerged as the top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them.”

L-Oreal-Paris-Color-of-the-Year

L’Oréal Paris Announces its First-Ever Hair Colors of the Year

With one collection offering a more sophisticated and glamorous look and the other an edgier, 90’s-inspired look, people can pick the one that best reflects their style. The new L’Oréal Paris Superior Preference Rose Blonde collection was specially designed with warm, rose gold tones for a luminous and multi-dimensional, rosy look. The collection is available in Dark Rose Blonde and Medium Rose Blonde. The Feria Glam Grunge collection blends the smokey undertones of grunge with L’Oréal Paris sophistication. The four, jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke – were inspired by cutting-edge fashion trends and hair color artistry.

Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional,” says Daniel Moon, L’Oréal Paris Hair Color Consulting Colorist and owner of the LA-based HAIR salon. “What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home.”

The integrated L’Oréal Paris 2018 Hair Colors of the Year program will be brought to life via advertising, tutorials and educational content on Beauty Magazine. People are encouraged to show off how their own Rose Blonde and Smokey Gray looks tagging @lorealhair and using #HairColorsoftheYear to help inspire others.

*Based on Nielsen data for units of L’Oréal Paris brand hair color sold during 52 weeks ending 10/21/17.

L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.

Essence Magazine Presents 10th Anniversary “Black Women in Hollywood Awards & Gala”

Oscar-Week Event to Honor Hollywood’s “Next Generation”: Janelle Monáe, Issa Rae, Aja Naomi King and Yara Shahidi

Time Inc.’s Essence, the preeminent brand for African-American women, will commemorate the 10th anniversary of its esteemed “Black Women in Hollywood Awards”—the annual Oscar-week celebration at the forefront of spotlighting Hollywood’s most creative and accomplished visionaries. Shifting from a daytime luncheon to a resplendent evening gala for the first time, the red carpet ceremony will be held at the Beverly Wilshire in Beverly Hills, CA, on Thursday, February 23, 2017.2801496_essence

The Awards & Gala will honor Hollywood’s “Next Generation”—young women who are excelling and elevating their crafts—including triple-threat actress/musician/entertainer Janelle Monáe (Breakthrough Award); groundbreaking actress/writer/producer Issa Rae (Vanguard Award); standout actress Aja Naomi King (Lincoln Shining Star Award); and dynamic actress Yara Shahidi (Generation Next). Actress/Producer Gabrielle Union will serve as the program’s host.

For the past decade, the “Essence Black Women in Hollywood Awards” have paid homage to our modern image-makers—both in front of the camera and behind the scenes,” said Essence Editor-in-Chief Vanessa K. De Luca. “This past year has been an exceptional one for diversity in film and television, and with the incredible contributions of Janelle, Issa, Aja and Yara, it is fitting that our 10th anniversary will honor the future of Hollywood and its continued steps on the path to inclusion.”

Also for the first time, internationally acclaimed visual artist and filmmaker Mickalene Thomas will be infusing the event with her elaborate imagery celebrating the power of female beauty as a facet of women’s empowerment.

Since its inception in 2008, the “Essence Black Women in Hollywood Awards” have honored some of the most cherished figures in the industry, including Oprah Winfrey, Lupita Nyong’o, Ava DuVernay, Halle Berry, Viola Davis, Jada Pinkett-Smith, Angela Bassett, Queen Latifah, Naomie Harris, Octavia Spencer, Taraji P. Henson, Jennifer Hudson, Zoe Saldana, Alfre Woodard, Regina King, Gabrielle Union, Tracee Ellis Ross, Debbie Allen, Nina Shaw, Mary J. Blige, Gabourey Sidibe, Quvenzhané Wallis, Jurnee Smollett, Ruby Dee, Diahann Carroll, Cicely Tyson, Loretta Devine, Mara Brock Akil, Gugu Mbatha-Raw, Ruth E. Carter, Nina Shaw, Gina Prince-Bythewood and Suzanne de Passe. Continue reading

L’Oréal Paris Debuts New True Match Campaign: Your Skin, Your Story

Diverse Individuals Illuminate L’Oréal Paris’ Belief that “You’re Worth it”

L’Oréal Paris, the #1 Global Beauty Brand in the world, launches “Your Skin, Your Story,” a new campaign for its True Match foundation range, that celebrates the intrinsic worth and beauty of everyone. Inspired by the 33 shades of True Match, “Your Skin, Your Story” champions the unique mosaic of American beauty and L’Oréal Paris’ tenet “You’re Worth It.” From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.loreal-paris-debuts-new-true-match-campaign

In 1994, L’Oréal Paris achieved a technological breakthrough as the pioneer in bringing shade-matching technology to the mass foundation category. Promising to precisely match skin’s tone and texture, L’Oréal Paris True Match Super-Blendable Makeup offers an extensive range of expertly-calibrated shades created to match match the US consumer. Based on depth and undertone with warm, neutral and cool categories, True Match’s exclusive shade-matching system took the guesswork out of finding the perfect foundation. In 2012, True Match expanded its collection with new and improved global-inspired shades. True Match Super-Blendable Makeup now offers a range of 33 precisely calibrated foundations that represent a universe of skin color for our most precise match, 100% guaranteed.

Your Skin, Your Story” casts actresses, young creatives, change makers and models, all embodying a strong sense of self-worth and empowerment. L’Oréal Paris global spokeswomen, actress Blake Lively, and models Lara Stone, Alexina Graham, and Xiao Wen Ju are featured along with newcomers model Darnell Bernard and lifestyle influencer Cipriana Quann. Additionally, advocates for progress in body diversity, Sabina Karsson and Marquita Pring along with transgender model and trans rights activist Hari Nef are featured in the campaign.

The first piece of the “Your Skin, Your Story” integrated social, digital and television campaign, will air as a commercial on Sunday, January 8 during the 74th Annual Golden Globe Awards.

L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” says Tim Coolican, Deputy General Manager, L’Oréal Paris USA. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.

“‘Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever, that simple phrase is a powerful reminder to us all as people are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colors. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the ‘Your Skin, Your Story’ campaign. It’s a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now THAT’S beautiful,” remarks spokeswoman, Blake Lively.

Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign premieres this Sunday and will live on social, digital and in print media in the following weeks.

L’Oreal Paris and Melanoma Research Alliance (MRA) Unveil It’s THAT Worth It To Me Campaign

Celebrity Spokespeople Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oreal Paris Communications Executive Danielle Macaluso Join L’Oreal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It(TM) to Protect Their Skin, Their Beauty and Their Life.

Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 401 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015.

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Celebrity Spokespeople and Skin Cancer Survivor Diane Keaton Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

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L’Oréal Paris Communications Executive Danielle Macaluso Join L’Oréal Paris to Ignite a Movement Inspiring Women to Donate 15 Social Media Seconds and Share Why It’s THAT Worth It™ to Protect her Skin, Beauty and Life

 

This campaign is part of a three-year collaboration that began in May 2013 when L’Oréal Paris committed to donate over $750,000 to fund a team research grant with MRA, called the L’Oréal Paris-MRA Team Science Award. The L’Oréal Paris-MRA Team Science Award is led by internationally renowned cancer researcher Dr. Meenhard Herlyn, D.V.M., D.Sc., at The Wistar Institute in Philadelphia. Dr. Herlyn and his team are conducting research to explore the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression. The goal of the research is to help scientists better understand how to treat melanoma to develop improved treatments and a cure for melanoma.

From now through Labor Day on September 7th, people can participate in the campaign by following three steps:

  1. Create a 15 second video or photo sharing with their social community why SPF protection or using sunless tanner is worth it.
  2. Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt
  3. Get your social media community involved to further spread the word by tagging three friends in your post.

We are incredibly proud to support Melanoma Research Alliance. The progress MRA has made in eight years to fund melanoma research and advance treatments is remarkable and unparalleled,” said Karen T. Fondu, President of L’Oréal Paris. “Through the It’s THAT Worth It to Me social campaign our goal is to make women realize that taking the extra fifteen seconds to apply SPF protection is worth it to protect their skin, beauty and their life.”

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$1 from U.S. sales of these select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015

 

Additionally, $1 from U.S. sales of select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oréal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oréal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oréal Paris Sublime Bronze Self-Tanning Serum, L’Oréal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oréal Paris Revitalift Anti-Wrinkle + Firming SPF 30 Day Lotion.

A series of celebrity public service announcements and Donate 15 social videos will feature influencers – including Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso – telling their own personal stories of why SPF protection is worth it to drive melanoma and skin cancer awareness and encourage others to help spread the word.

MRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. Debra Black serves as Chair of MRA and is a melanoma survivor. MRA has dedicated more than $60 million to research seeking to better prevent, diagnose, and treat melanoma, the deadliest type of skin cancer. Due to the ongoing support of its founders, 100% of every dollar MRA raises goes to support its melanoma research program. The organization is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma. MRA’s ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations, and corporations. For more information, please visit www.CureMelanoma.org.

L’Oréal Paris’ commitment to supporting groundbreaking research and rallying women to stop melanoma from taking more lives is both incredibly inspiring and unprecedented,” said Black.

For more information on the It’s THAT Worth It To Me social media campaign and how to fight melanoma visit www.itsTHATworthit.org.

L’Oreal Paris Announces Search For Women Making A Beautiful Difference In The World With First-Ever Women Of Worth Forum

To kick-off the ninth annual Women of Worth program, L’Oreal Paris will convene thousands of women, including Maria Shriver, Arianna Huffington, Mika Brzezinski and L’Oreal Paris Ambassadors Lea MicheleEva Longoria and Liya Kebede for the first-ever Women of Worth Twitter Forum.  This day-long discussion on April 16 will focus on the power of self-worth and its ability to propel women forward.

More than 40 years ago, L’Oreal Paris’ iconic brand philosophy “Because I’m Worth It” was launched to celebrate women’s worth and self-esteem. This signature phrase was brought to life when L’Oreal Paris established Women of Worth to honor women making a beautiful difference in the world through volunteerism.

L'Oreal Paris (PRNewsFoto/L'Oreal Paris)

L’Oreal Paris (PRNewsFoto/L’Oreal Paris)

In a recent study commissioned by L’Oreal Paris* on the power of self-worth, 81 percent of women agree that seeing other women give back inspires them to do the same.  The study goes on to find that those giving back themselves tend to enjoy a stronger sense of self-worth.  The L’Oreal Paris Women of Worth program shines a spotlight on amazing women who give back, helping to fuel a cycle of self-worth for all women.

STUDY FINDINGS has shown that:

  • Helping others is the number one driver of self-worth: 96 percent of women feel that helping others is a part of life that gives them self-worth.
  • The effect of giving back: Women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not involved.
  • Women fuel Women’s Worth: More than 90 percent of women’s self-worth role models are women they have a personal connection with.

Since 2006, L’Oreal Paris Women of Worth has recognized 80 inspiring women who have selflessly devoted themselves to causes at the local and national level, and have motivated others to get involved. The Women of Worth program is conducted in partnership with Points of Light, the world’s largest volunteer service organization. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most.

Past honorees have been involved in a range of important causes from advocating for victims of childhood abuse and mentoring homeless youth, to helping break the cycle of poverty and empowering teens with disabilities.

The L’Oreal Paris Women of Worth program reinforces the importance of recognizing exemplary women who have dedicated their time to supporting the needs of others,” said Tracy Hoover, President, Points of Light. “Exceptional women everywhere are leveraging their time, skills, resources, and personal power to solve the world’s most pressing challenges and to inspire others to serve.

Starting on April 16, nominations for the 2014 Women of Worth program will be accepted at WomenofWorth.com.  The 10 women selected will be awarded $10,000 and one woman will be named the national honoree and awarded an additional $25,000 to further her philanthropic efforts.  All 10 honorees will be recognized in December at a star-studded awards ceremony hosted by L’Oreal Paris in New York.

THE WOMEN OF WORTH FORUM
To celebrate the call for nominations and to ignite a discussion on the dynamic role of self-worth among women today, L’Oreal Paris is inviting all women to join the Women of Worth Twitter Forum on Wednesday, April 16. Join the conversation by following @LOrealParisUSA and tweeting during one of the five scheduled chats (#WomenofWorth):

  • 9 a.m. ET: Women of Worth: Celebrating Extraordinary Women
  • 1 p.m. ET: The Worth Effect: The Power of Giving Back
  • 4 p.m. ET: Passion and Positivity: How Feeling Your Best Fuels Success
  • 8 p.m. ET: The Beauty of Worth: Achieving Happiness in Life, Work and Love
  • 9 p.m. ET: What’s Worth It: Charting Your Course & Realizing Your Dreams

Celebrating the intrinsic beauty and worth of all women is the heart of the L’Oreal Paris brand – and we are deeply committed to championing women who are going above and beyond to serve their communities,” said L’Oreal Paris President, Karen T. Fondu.  “Worth has a multi-dimensional role in a woman’s life – it’s more than just confidence or self-esteem – it’s the foundation of everything we can and will achieve.  The Women of Worth program was conceived as a way to demonstrate, through the achievements of incredible women, the impact of pursuing your passion and believing in your worth.”

For more information on Women of Worth and to learn more about past honorees, visitwww.WomenofWorth.com.

*L’Oreal Paris’ study on Self-Worth was conducted online by Ipsos.  The study tapped 1,006 women ages 18-74 from all over the United States and was fielded in February 2014.