Delta Air Lines and New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be worn by more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. The contemporary line fuses together bold color palettes and classic styles, while paying homage to the heritage and iconic design from decades past to elevate the look and brand of Delta employees.
Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune‘s Top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 57 countries on six continents.
Delta last updated its uniform collection for above wing employees including flight attendants and airport customer service agents, in 2006 with designs by Richard Tyler. The airline last updated its uniform collection for below wing employee employees, including technical operations employees and ramp agents, in 2000.
Uniforms for Delta’s non-customer facing employees were developed by clothing retailer Land’s End with design inspiration and color consultation from Posen. Delta announced the production and design partnership with Land’s End last week.
“The world’s best employees deserve the best uniforms and this new collection is classically influenced, yet modern,” said Ed Bastian, Delta’s CEO. “Zac and the Delta team worked closely with our people to create timeless and fashionable pieces that reflect the thoughtful and innovative spirit of Delta.“
Posen partnered directly with Delta employees from nearly every work group to design the collection, developing a functional wardrobe fit for Delta’s diverse employee group and the environments where they work. Employees influenced the design and final selection of each uniform piece.
“We wanted Delta employees to look glamorous on the job without sacrificing functionality and style,” said Posen. “I worked alongside employees to understand how they interact with the clothes they wear and developed a look that empowers and excites, because we want Delta’s global workforce to exude the confidence and thoughtfulness that reflects the airline’s brand.”
Posen’s designs drape employees in a wholly-reimagined mix of colors dubbed Passport Plum, Cruising Cardinal and Groundspeed Graphite, with accents of Skyline Slate and Traveling Thistle to bring a cohesive look across customer-facing and technical job functions.
There are a number of subtle details including a signature winged collar on the women’s Traveling Thistle blouse, the Delta logo, also known as the widget, accented throughout the collection and for non-customer-facing employees, reflective Delta widgets on high-visibility outerwear.
At the Delta Hub Runway Unveiling, some of the items in the lineup for the flight attendants and customer service agents include a feminine Passport Plum V-neck dress, peplum sweater, wrap dress, ottoman skirt suit and swing jacket. For men, a Groundspeed Graphite three-piece suit, Passport Plum crew neck sweater and widget-printed tie, among other pieces. For technical employees working on the airport ramp or in Delta’s TechOps division, a mid-layer sweater, three-in-one ANSI jacket and rapid-dry polo shirt are among the lineup. Continue reading