Publishing Giant Condé Nast Announces New Global Leadership Structure

U.S./New York-based Condé Nast and London-based Condé Nast International Are Integrated as One Global Team. New Consumer Marketing Function to Bring Focus on Direct-to-Consumer Efforts With Unified Commercial Team to Better Serve Global Clients’ Holistic Needs

New Leadership Structure is Expected to Help Further Turn the Financial Ship Around As Company Moves Beyond Closing and Selling Off Magazine Titles, Layoffs and Consolidation of Workforce Across All Titles

Long expected, Condé Nast yesterday appointed a new global leadership team designed to accelerate the company’s evolution into a 21st-century media company. The new organizational structure, which combines Condé Nast and Condé Nast International into a unified global team, was created with several guiding principles in mind, including the preservation of local editorial voice and authority, an enhanced focus on the consumer, unification of the company’s ad and commercial sales functions to reflect clients’ local and global needs and the development of new ways to share capabilities and best practices across the company.

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair, and Wired, among many others. The company’s award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in London and New York and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K., and the U.S., with local license partners across the globe. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality.

One of my top priorities has been to define our organizational structure so that we can take full advantage of our unique growth opportunities and exceptional content around the world,” said the recently-appointed CEO of Condé Nast, RogerLynchI’m confident that our new global structure will better enable us to collaborate across teams and markets and, ultimately, deliver unparalleled experiences for our consumers and clients.

The new structure is as follows:

Global Content Functions:: Anna Wintour, U.S. Artistic Director, Editor-in-Chief of Vogue U.S. and (newly-appointed) Global Content Advisor, will continue in her role as U.S. Artistic Director and Editor-in-Chief of Vogue U.S., and will add Global Content Advisor and oversight of Vogue International to her responsibilities. In her expanded role, Wintour will advise the executive leadership team on global content opportunities and act as a resource to editors-in-chief and editorial talent worldwide.

Oren Katzeff, President of Condé Nast Entertainment (CNE), will expand the company’s digital video, film and television operations to create best-in-class video content experiences for audiences worldwide. The company has been increasing its focus on video content and currently generates 1.1 billion video views per month. Under Oren’s leadership, CNE will now be the core of our global network of video teams, supporting the growth of our video businesses in all markets.

David Remnick, Editor-in-Chief of The New Yorker, will also continue to report directly to Lynch.

Global Operations Organization: Wolfgang Blau, President, International & Chief Operating Officer will oversee all non-U.S. markets, as well as selected global strategic functions, including Product & Technology, Data, Licensing, Global Editorial Operations, Business Development, and Delivery & Business Transformation. This organization will ensure day-to-day operational excellence and capability sharing across the business.

Global Commercial Organization: Pamela Drucker Mann, Global Chief Revenue Officer & President, U.S. Revenue, will lead a new global revenue organization that brings together the company’s U.S. and international ad sales, creative and agency, B2B marketing and client service capabilities. Jamie Jouning, promoted to Chief Client Officer, will report to Drucker Mann and oversee key global accounts, multi-market deals, and central digital ad operations. Drucker Mann will define ad sales and ad product strategies globally, and work closely with Jamie and the central team and commercial leads in the company’s worldwide markets to drive overall ad, agency, and B2B revenue and share best practices.

Consumer Marketing Organization: Condé Nast is creating a new consumer marketing organization that will be led by a Chief Marketing Officer (CMO) and will bring added focus to the company’s direct-to-consumer efforts. As the company expands its consumer offerings, this team will be charged with developing best-in-class capabilities and consistency across consumer experiences on every platform. The team will also be responsible for consumer revenue, with a core focus on subscriptions and memberships. In addition, the team will have responsibility for global brand management, consumer research, and insights and global audience development, ensuring a data-driven approach to the company’s efforts. The search for a CMO to lead this new organization will begin immediately.

Corporate Functions: The company is also globalizing its three corporate functions to leverage skills, expertise and standardize processes and best practices: People, Finance and Communications. The company will begin an immediate search and selection process for these and other open roles. Until new leaders are identified, teams will maintain their existing reporting lines and responsibilities.

We’re bringing added focus to our direct-to-consumer efforts and will build a new consumer marketing function that will be charged with developing best-in-class subscription and membership capabilities, and maintaining the authenticity of our iconic global brands,” Lynch continued. “And by transforming our sales organization into a unified global team, Condé Nast will be better positioned to serve the holistic needs of our clients around the world and make it easier for them to do business with us.

The new structure and appointments take effect immediately.

CuriosityStream™ Launches Print Ad Campaign That Positions The New SVOD Service As “the Antidote To ‘Reality’ TV”

TV Commercials To Increase Brand Awareness Will Air Concurrently On Networks Including Fox News, CNN and Bloomberg

The Independently-Owned, Ad-Free SVOD Service Created By The Discovery Channel Founder Now Offers Over 1,500 Titles In History, Science, Nature, And Technology

All Titles Are Available For Instant Access By Subscribers With Annual And Monthly Subscription Plans Available for SD, HD, and 4K Streamingcuriositystream

John Hendricks, the Founder of CuriosityStream and the Founder and Former Chairman of Discovery Communications, announced today that CuriosityStream, which is currently available in 196 countries worldwide, is launching its first print ad campaign with a theme of positioning the SVOD service as “the antidote to ‘reality’ TV.curiositystream-logo-1

During the week of February 6, 2017, the print campaign will launch in the New York Times, Wall Street Journal and other major newspapers. Concurrent with the print campaign, CuriosityStream has begun to test television commercials designed to increase brand awareness. With commercials currently being tested on networks such as CNN, Fox News, and Bloomberg, the TV campaign has been created around the theme “Long Live the Curious.”

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John Hendricks

Hendricks stated, “The economic realities of ad-supported linear television have understandably driven most cable networks toward ‘reality’ TV programming which appeals to the large audiences for amusement content. As a result, the curious 25% of television viewers have witnessed a dramatic loss of choice in high-quality programs in science, history, nature, and technology. CuriosityStream is now available worldwide with a mission to satisfy the demand of audiences who are eager to learn about the mysteries of civilization, recent advances in science, fascinating breakthroughs in technology, in-depth explorations of current events, and the wonders of nature.” Continue reading

Immigrant Contributions To American Society Recognized With 2017 Vilcek Prizes

Visual Artist Nari Ward And Biophysicists Lily And Yuh-Nung Jan Receive $100,000 Vilcek Prizes

Winners Of Vilcek Prizes For Creative Promise Each Receive $50,000 Awards

The Vilcek Foundation is pleased to announce the winners of the annual Vilcek Prizes, recognizing outstanding immigrant contributions to the American arts and sciences. The Vilcek Prize in Biomedical Science will be awarded jointly to Chinese-born Lily and Yuh-Nung Jan, a collaborative research duo and professors of molecular physiology at the University of California, San Francisco. The Vilcek Prize in the Arts recognizes Jamaican-born Nari Ward, a New York-based visual artist known for found-object assemblage art. Each prize includes a $100,000 cash award. The prizewinners were selected by panels of experts in each field; they will be honored at an awards gala in New York City in April 2017.1083773.jpg

Like all great artists and scientists, these immigrant prizewinners challenge our very perceptions of the world,” said Rick Kinsel, president of the Vilcek Foundation. “Their works are attempts to understand fundamental questions and concepts in American society, from the neurological underpinnings of the self to the institution of democracy.”vilcek_logo_black_xsmall

The Vilcek Foundation was established in 2000 by Jan and Marica Vilcek, immigrants from the former Czechoslovakia. The mission of the foundation, to honor the contributions of immigrants to the United States and to foster an appreciation of the arts and sciences, was inspired by the couple’s respective careers in biomedical science and art history, as well as their personal experiences and appreciation for the opportunities they received as newcomers to this country. The foundation awards annual prizes to prominent immigrant biomedical scientists and artists and manages the Vilcek Foundation Art Collections, a promised gift from its founders.

This year, the Vilcek Prize in the Arts is awarded in the fine arts, marking the completion of an 11-year cycle through various disciplines in the arts and humanities. The recipient, Nari Ward, was born in Jamaica and immigrated to the U.S. at the age of 12. He is known for found-object assemblage artworks that invite both a public conversation and an intimate dialogue with the viewer around topics of race, immigration, and the Caribbean diaspora identity. His usage of found objects aims to highlight the history of a place and the urgency of the moment; his installation Naturalization Drawing Table features a large desk—built out of Plexiglas bodega barriers—covered with dense linear drawings made over copies of Immigration and Naturalization Service applications. On select days during the exhibition, viewers are invited to “apply” for naturalization by lining up and filling out an application, giving them a taste of the bureaucratic process of applying for citizenship. Ward has won several prestigious art prizes, including the Joyce Award, the Rome Prize, a Bessie Award, and several other awards from the American Academy of Arts and Letters, the National Endowment for the Arts, and the John Simon Guggenheim Foundation.

Lily and Yuh-Nung Jan were both born in China and raised in Taiwan. They came to the U.S. as graduate students of physics at the California Institute of Technology but switched their focus to biology, in part inspired by their mentor, the renowned biophysicist Max Delbrück. Over the course of a collaborative career spanning over four decades, the husband-and-wife team has made many significant discoveries in the field of neuroscience, with far-reaching clinical implications. They isolated the gene encoding a protein that shuttles potassium ions across cell membranes, enabling the characterization of a molecular player important to functions as vital as maintaining heart rate and controlling muscle movement. Today, this type of ion channel is implicated in diseases such as epilepsy, ataxia, and hypertension. Simultaneously, the Jans identified genes and principles underlying the processes by which neurons acquire distinct identities, burgeon into thickets, and establish precise circuits; their work in this area may help unravel human diseases such as autism and schizophrenia. Currently, professors of molecular physiology at the University of California, San Francisco, the Jans have been honored with membership in the United States National Academy of Sciences, as well as with Howard Hughes Medical Institute Investigator awards.

The Vilcek Foundation also awards the Vilcek Prizes for Creative Promise, given to younger immigrants who have shown substantial talent and ability early in their careers. Each prize includes a $50,000 cash award. The winners in the fine arts are the following:

Iman Issa, born in Egypt, a conceptual artist, creates objects and installations in an attempt to address complex philosophical questions. Her original area of study was phenomenology, a branch of philosophy that examines the structures of consciousness that organize subjective experience—or, put another way, how we take meaning from things we individually experience. Later, Issa realized that art allowed for nuanced exploration of those topics, and continued her philosophical questioning through art. She is particularly interested in monuments and memorials—aesthetic forms tasked with a function that holds a shifting relevance based on their location in time and relationship to history. Her work has been shown at the Solomon R. Guggenheim Museum, the 8th Berlin Biennial, and the New Museum, and she has received the DAAD 2017 Artist in Residence Award, the Louis Comfort Tiffany Foundation Award, and the HNF-MACBA Award.

Meleko Mokgosi, born in Botswana, is a slow, considered painter; behind every painting he produces are hours of research, reading, and conversations with people. Mokgosi is interested in depictions of Africa and its people; he believes that the widespread misrepresentation of Africa and Africans has done a violence to the people of the continent, and through his art he attempts a representation that is fair and just. He is deeply concerned with politics and seeks to understand and illuminate the relations of power that shape people, families, villages, regions, and nations. Mokgosi has been named the recipient of the Joan Mitchell Foundation Painters Grant and the Jarl and Pamela Mohn Award, and he has shown his work at Art Basel, the Armory, the Hammer Museum, and the Whitney Museum. Continue reading

Smart & Blue Unveils 3 New Smart Shower Products plus First International Availability at CES 2017 in Las Vegas

In the run-up to CES 2017 in Las Vegas, French Eco-Tech company Smart & Blue today announced three new HYDRAO smart showerhead products, the much-awaited international availability of its products, plus new industry awards. Smart & Blue is an innovation leader in smart solutions for water conservation. Headquartered in Grenoble, France, the company was founded by founder Gabriel Dell Monica in 2015. The company now employs 10 people directly.sb_logo

The new HYDRAO Loop and First smart showerheads and HYDRAO Drop smart shower light bring innovation, color, enjoyment – and now French design chic – to the bathroom. They are designed to increase awareness of water usage and encourage reduced water and energy consumption. HYDRAO First will be the first product to become available internationally – starting tomorrow.

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Smart & Blue Founder Gabriel Dell Monica

The designs of HYDRAO Loop and Drop have already won two new CES Innovation Awards: HYDRAO Loop in the Smart Home category and HYDRAO Drop in Tech for a Better World category.

THREE NEW SMART SHOWER SOLUTIONS

HYDRAO Loop: a combination of advanced Smart & Blue technology innovation with French luxury design to bring smart-shower capabilities to stylish, modern bathrooms.

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HYDRAO Loop smart shower set (Photo: Business Wire)

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HYDRAO Loop Hand shower

HYDRAO Drop: adds smart-shower water saving capabilities to an existing shower. It is simple to install, and has a flexible arm that can be positioned to illuminate any shower surface or water jet.

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HYDRAO Loop on a showerhead

HYDRAO First: a fun, educational and affordable smart hand shower. Launched in France at the end of 2016, HYDRAO First is available internationally from Jan. 4th 2017.

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HYDRAO First is a LED-illuminated showerhead that brings color and enjoyment to families, while educating users on water usage.

SMART-SHOWER INNOVATION WITH LUXURY DESIGN

DESIGN INNOVATION AND WATER EFFICIENCY: Both HYDRAO Loop and Drop benefit from a new miniaturized version of Smart & Blue’s patented smart shower technology, allowing users to benefit from a sleek, streamlined design, with no compromise to HYDRAO’s water conservation guidance. Also new is the ability to allow individual users to monitor their own personal usage and savings – on either one or multiple HYDRAO smart showers.

New smart water pressure innovations also let users enjoy an enhanced shower experience, even at low pressure levels.1 These enhancements include increased energy efficiency for the internal turbine, new water pressure regulation capabilities and an innovative aerated water flow feature. Together they ensure optimum water flow and lighting intensity, while decreasing overall water consumption.

For professional customers, the fully modular, interchangeable design of HYDRAO Loop and Drop allow for design customization. Smart & Blue smart shower technology can also be integrated into own designs. Continue reading

.ART, The First Internet Domain Dedicated To The Arts And Culture Is Launched

RESPONSIBLY ADVANCING THE ART WORLD THROUGH TECHNOLOGY AND CREATIVITY.

More Than 60 World-Famous Museums, International Art Galleries And Renowned Art Organizations Will Be The First To Launch Websites Using .ART

.ART, the first domain created exclusively for the global art community, is pleased to announce that more than 60 museums and world – renowned arts organizations launched websites dedicated to the new domain first class, including The Art Institute of Chicago , Centre Pompidou, Fondation Beyeler, Fondation Cartier, Guggenheim Museum, Hauser & Wirth, ICA Miami, LACMA, MAXXI, Tate and Walker Art Center, and more. These first. .ART users have entertained plans to activate their new domains, some of which include full migration or consolidation of their existing web sites .ART, while others are launching new websites dedicated to exhibit unique content of its artists and/or collections.DotArt-Logo-Black-RGB Logo

The rights holder in charge of operating and selling the .ART domain is UK Creative Ideas Ltd. (UKCI), an international team based in London. In spring 2016 UKCI signed an agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, to be the exclusive operator of the top-level domain.

Our mission is to preserve the cultural heritage of the world of global art. We are honored that so many respected institutions around the world share our vision and conviction that .ART transform the relationship of the arts community with Internet and help protect your online brand heritage , “said Ulvi Kasimov , founder of .ART.

John Matson , CEO of .ART added: “.ART Provides a new way for the art world online identified The domain is short, simple, easy to remember and have immediate association with the arts for our first users, .ART domain is a natural expression of your brand.

The first users will first receive access to domain names. .ART; therefore, they have the opportunity to launch content on their respective web sites before the domains are available for purchase by the general public in the summer of 2017. The first .ART users have shared their enthusiasm:

The digital director of the Tate, Ros Lawler, said the museum “is delighted to participate in the launch of this new domain, which will help promote some of the art collections, galleries and museums the world ‘s largest.”

Benoît Parayre, Director of Communications and Partnerships in the Centre Pompidou, said: “A domain name for the art world took enough to appear, but now allow many leaders of the cultural industry, museums, art centers, galleries, collectors, etc., have more relevant domain names to promote their collections and programming. “

The Fondation Cartier pour l’art contemporain is very excited to be part of the new digital neighborhood .ART and evolve further their programs, ” said his digital manager, David Desrimais.

Anton Vidokle, artist and founder ofe-flux, added: “The Internet carries a profound educational potential, and a reliable and informative domain dedicated to art will provide an invaluable source of knowledge The domain….. .art will become an effective platform to dignify. the excellent work of arts organizations and artists from all over the world for all those who love and care about the arts.

Dominique Chevalier, president of the Syndicat National des Antiquaires Antiquaires (SNA), which organizes the Biennale des Antiquaires at the Grand Palais in Paris, said: “For us, and for our galleries, ‘.com’ is too commercial and ‘.fr’ too . generic the problem with most domain names that say nothing about the activity that one performs, ‘.ART’ solves that.

Lelia Pissarro, co-owner of the Stern Pissarro Gallery and great – granddaughter of the artist Camille Pissarro, said:.. “The Internet has the greatest impact on the market of global art has taken the art to every corner of the world the way forward in terms of domain names is clearly categorizing industries. We have the impression that they represent the names Pissarro, combined with ‘.com’ detracted elegance. Now to be able to use ‘pissarro.art’ simply is the perfect solution. it comes to cover an old gap in our marketing strategy and how we project.

The first users have comprehensive plans for their respective sites:

Tate, LACMA, Multimedia Art Museum and the Solomon R. Guggenheim Museum will create websites that highlight the various aspects of their collections, while the Fondation Cartier will use the domain to make its collection available to the public for the first time in its history. Meanwhile, the Centre Pompidou will launch a dedicated website with useful information in English and other languages for their foreign visits.

Hauser & Wirth celebrate the 25th anniversary of the gallery by launching an interactive website that displays a visual chronology detailing the nearly three decades of history gallery. In addition, Canesso Gallery, Galerie Meyer Oceanic & Eskimo Art, Galerie Perrin, Tomasso Brothers Fine Art , Stern Pissarro Gallery and Venus migrated completely its current websites to their new .ART domains.

TIMELINE

  • December 2016 – February 2017: ICANN (TMCH)-registered trademarks will be able to register their .ART domains in this phase, also called Sunrise.
  • February – May 2017: The registration process will be open to members of the art world only.
  • May 2017 onwards: Anyone with an interest in the arts can register .ART domains.

To see the complete list of the first users of .ART, visit http://www.art.art.

 

Three, Two, One…Holiday! Amazon.com Launches Black Friday Deals Store and Curated Holiday Gift Guides

This Holiday Season, Customers Can Enjoy More Deals Than Ever Before On Everything From Hd Tvs To Stylish Kitchen Staples To Some Of The Most Popular Toys Of The Year

To Help Customers Find The Perfect Gift For Everyone On Their Shopping List, Amazon Offers Curated Holiday Gift Guides For Electronics, Home, Handmade, And Other Categories

Alexa, What Are Your Deals? New This Year, Prime Members Can Use Alexa Voice Shopping To Shop For Almost Anything, Including Exclusive Deals For Customers With An Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire Tv, Or Fire Tablet

Amazon.com has announced the launch of its Black Friday Deals Store and more than a dozen curated holiday gift guides, officially marking the start of the holiday countdown. Customers can enjoy tens of thousands of deals this holiday season on Amazon.com, with new deals as often as every five minutes on everything from HD TVs to stylish kitchen staples to some of the most popular toys of the year. In addition, Amazon offers curated holiday gift guides to help take the guesswork out of shopping for loved ones and make it easier for customers to find the perfect gift for everyone on their list.logo_white_

Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends.

Black Friday Deals Store

Available at www.amazon.com/blackfriday, the Black Friday Deals Store is the leading deals destination for customers with tens of thousands of deals, and new deals as often as every five minutes, now through December 22. Customers can enjoy more deals than ever before this holiday season, including low prices on top gifts such as electronics, toys, clothing, jewelry, kitchen items, and more. In fact, Amazon is offering up to 20 compelling Deals of the Day in a single day. Some examples of the great deals Amazon customers can take advantage of this holiday season include: $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and up to 40% off select Magformers toys.

Electronics Gift Guide

Available at www.amazon.com/electronicsgiftguide, the 2016 Amazon Electronics Gift Guide features more than 500 of this year’s hottest technology products all in one convenient location. Enthusiasts can explore new releases such as 360-degree cameras and buzz-worthy gifts like virtual reality headsets and 3D printers. The Electronics Gift Guide also features innovations from up-and-coming startups in the Amazon Launchpad program. Customers can browse more than 10 categories, including smart home, home entertainment, music, wearables, photography, gaming, gadgets and gizmos, and more. The Electronics Gift Guide also includes expert reviews and product demonstration videos to help customers find the perfect gift. And shoppers looking for budget-friendly gift ideas can find top gifts under $100.

Home Gift Guide

Available at www.amazon.com/homegiftguide, the 2016 Amazon Home Gift Guide is a curated list of more than a thousand of this season’s must-have products for the home. Filled with gift ideas for indoors and outdoors, customers can easily discover presents for everyone on their list, including cooks, bakers, home decorators, arts and crafters, smart home tech lovers, pets, backyard enthusiasts, kids and more, curated by experts in the industry such as Smitten Kitchen and Design*Sponge. Holiday decorators and party planners will find everything they need to set a festive scene at home. Customers can also shop the latest trends in the Home Gift Guide, including copper appliances, rose gold cutlery, and handmade ceramics, as well as browse products that are new this holiday season, including the KitchenAid Mini, NEST Fragrances Classic Candle (Hearth), Petcube Play Wi-Fi Pet Camera, and Bissell 1650A Pet Hair Eraser Vacuum.

Handmade at Amazon Holiday Gift Guide

Available at www.amazon.com/handmade, the Handmade at Amazon Holiday Gift Guide offers customers curated lists of genuinely handcrafted items sold directly by artisans. Featuring products for her, for him, and for kids, as well as handcrafted stocking stuffers for friends and family, the Gift Guide makes finding the perfect holiday present easier than ever. Heading into this holiday season, Amazon customers visiting the Handmade at Amazon store will see hundreds of thousands more handcrafted items, thousands of which are eligible for Free Two-Day Shipping with Amazon Prime. For shoppers looking for a personal touch, over half of the items listed on Handmade have options for customer personalization. With handcrafted items in categories from toys and games, to home décor, handbags and accessories and kitchen and dining, Handmade at Amazon is a one-stop-shop for artisan-crafted gifts this holiday season. Continue reading

‘LOVE, NORDSTROM’: Nordstrom Celebrates Its Loyal Customers In 2016 Holiday Campaign

Nordstrom Inc. is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuted in the U.S. and Canada on November 1st.1_nordstrom_ivy

LOVE, NORDSTROM

With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.4_nordstrom-_kim-brothers

This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”12_nordstrom_jonah

The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com. In an effort to reach and thank every single Nordstrom customer, the campaign also includes a charming video of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated. The video will be posted on Nordstrom.com and on the retailer’s social and digital platforms.7_nordstrom_chiyo

WHERE THE GIFTS ARE

This holiday season, Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights include:

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).2_nordstrom_grace

Continue reading