RESPONSIBLY ADVANCING THE ART WORLD THROUGH TECHNOLOGY AND CREATIVITY.
More Than 60 World-Famous Museums, International Art Galleries And Renowned Art Organizations Will Be The First To Launch Websites Using .ART
.ART, the first domain created exclusively for the global art community, is pleased to announce that more than 60 museums and world – renowned arts organizations launched websites dedicated to the new domain first class, including The Art Institute of Chicago , Centre Pompidou, Fondation Beyeler, Fondation Cartier, Guggenheim Museum, Hauser & Wirth, ICA Miami, LACMA, MAXXI, Tate and Walker Art Center, and more. These first. .ART users have entertained plans to activate their new domains, some of which include full migration or consolidation of their existing web sites .ART, while others are launching new websites dedicated to exhibit unique content of its artists and/or collections.
The rights holder in charge of operating and selling the .ART domain is UK Creative Ideas Ltd. (UKCI), an international team based in London. In spring 2016 UKCI signed an agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, to be the exclusive operator of the top-level domain.
“Our mission is to preserve the cultural heritage of the world of global art. We are honored that so many respected institutions around the world share our vision and conviction that .ART transform the relationship of the arts community with Internet and help protect your online brand heritage , “said Ulvi Kasimov , founder of .ART.
John Matson , CEO of .ART added: “.ART Provides a new way for the art world online identified The domain is short, simple, easy to remember and have immediate association with the arts for our first users, .ART domain is a natural expression of your brand. “
The first users will first receive access to domain names. .ART; therefore, they have the opportunity to launch content on their respective web sites before the domains are available for purchase by the general public in the summer of 2017. The first .ART users have shared their enthusiasm:
The digital director of the Tate, Ros Lawler, said the museum “is delighted to participate in the launch of this new domain, which will help promote some of the art collections, galleries and museums the world ‘s largest.”
Benoît Parayre, Director of Communications and Partnerships in the Centre Pompidou, said: “A domain name for the art world took enough to appear, but now allow many leaders of the cultural industry, museums, art centers, galleries, collectors, etc., have more relevant domain names to promote their collections and programming. “
“The Fondation Cartier pour l’art contemporain is very excited to be part of the new digital neighborhood .ART and evolve further their programs, ” said his digital manager, David Desrimais.
Anton Vidokle, artist and founder ofe-flux, added: “The Internet carries a profound educational potential, and a reliable and informative domain dedicated to art will provide an invaluable source of knowledge The domain….. .art will become an effective platform to dignify. the excellent work of arts organizations and artists from all over the world for all those who love and care about the arts.“
Dominique Chevalier, president of the Syndicat National des Antiquaires Antiquaires (SNA), which organizes the Biennale des Antiquaires at the Grand Palais in Paris, said: “For us, and for our galleries, ‘.com’ is too commercial and ‘.fr’ too . generic the problem with most domain names that say nothing about the activity that one performs, ‘.ART’ solves that.“
Lelia Pissarro, co-owner of the Stern Pissarro Gallery and great – granddaughter of the artist Camille Pissarro, said:.. “The Internet has the greatest impact on the market of global art has taken the art to every corner of the world the way forward in terms of domain names is clearly categorizing industries. We have the impression that they represent the names Pissarro, combined with ‘.com’ detracted elegance. Now to be able to use ‘pissarro.art’ simply is the perfect solution. it comes to cover an old gap in our marketing strategy and how we project.“
The first users have comprehensive plans for their respective sites:
Tate, LACMA, Multimedia Art Museum and the Solomon R. Guggenheim Museum will create websites that highlight the various aspects of their collections, while the Fondation Cartier will use the domain to make its collection available to the public for the first time in its history. Meanwhile, the Centre Pompidou will launch a dedicated website with useful information in English and other languages for their foreign visits.
Hauser & Wirth celebrate the 25th anniversary of the gallery by launching an interactive website that displays a visual chronology detailing the nearly three decades of history gallery. In addition, Canesso Gallery, Galerie Meyer Oceanic & Eskimo Art, Galerie Perrin, Tomasso Brothers Fine Art , Stern Pissarro Gallery and Venus migrated completely its current websites to their new .ART domains.
- December 2016 – February 2017: ICANN (TMCH)-registered trademarks will be able to register their .ART domains in this phase, also called Sunrise.
- February – May 2017: The registration process will be open to members of the art world only.
- May 2017 onwards: Anyone with an interest in the arts can register .ART domains.
To see the complete list of the first users of .ART, visit http://www.art.art.