L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

Locci-Truck-Map Infographic

Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck

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Pantone Releases Its Fashion Color Report for Spring 2018

Pantone Color Institute Releases Spring 2018 Fashion Color Trend Report For New York Fashion Week

Multi-Faceted Palette Broadens Opportunity For Self-Expression With 12 Call-Out Shades And 4 Seasonal Classics

Pantone LLC today announced the PANTONE® Fashion Color Trend Report Spring 2018 edition just in time for the start of New York Fashion Week Spring/Summer 2018 Fashion Shows. Published for the fashion industry by the Pantone Color Institute, a trend forecasting, and color consultancy, the report features the top colors we can expect to see from fashion designers on the runway for the upcoming spring collections.

Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk, a key indicator of the color stories we can expect to see showing up across all areas of design, the PANTONE Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.

The colors featured in the semi-annual PANTONE Fashion Color Trend Report are selected from the PANTONE FASHION, HOME + INTERIORS Color System, the most widely used and recognized color standards system for fashion, textile, home and interior design. Each season, the Pantone Color Institute issues the PANTONE Fashion Color Trend Report as semi-annual color trend forecasts for the upcoming season, highlighting the top colors you can expect to see at New York Fashion Week and London Fashion Week. The PANTONE Fashion Color Trend Report serves as a color reference throughout the season for fashion enthusiasts, reporters, and retailers.

With the use of color gaining in importance, the PANTONE Fashion Color Trend Report Spring 2018 edition features the top 12 colors for men’s and women’s fashion, highlighting a more multi-faceted color story that expands the opportunity for self-expression. For the first time this year, the report also includes four classic colors, which transcend seasons and provide structure to any wardrobe.

As consumers continue to embrace color, designers are recognizing the need to show more color in their collections,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “In order to reflect the consumers’ ongoing fascination with color, we broadened the direction for Spring 2018 to show where hues are headed by including 12 outstanding call out colors as well as four spring classics.

Along with this recognized freedom to explore and experiment with more color, experts at the Pantone Color Institute note that fashion, and the people who interact with it, no longer want to limit themselves by following traditional color guidelines. Untypical spring shades that make for complex and original combinations expand the opportunity for self-expression and communicate the consumer desire to experiment with color all year round. The palette for Spring 2018 is a perfect reflection of this new sentiment.

About the Spring 2018 NYFW Color Palette:

The color palette showcases an appreciation for the complexity and distinctiveness of color and the expression of it, which is something that evolves and can be played with,” said Eiseman. “Consumers need more variety, and this expanded palette embraces the lack of gender and seasonal borders we are seeing within the fashion industry.”

  • PANTONE 13-0646 Meadowlark – The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the spring 2018 season, glistening with joy and illuminating the world around us.
  • PANTONE 17-1563 Cherry Tomato – Impulsive Cherry Tomato is a tempestuous orangey red that exudes heat and energy. Demanding attention, this courageous, never to be ignored shade is viscerally alive.
  • PANTONE 16-4132 Little Boy Blue – With the expectation of the clear blue sky, Little Boy Blue is no longer for little boys only. Suggestive of expansiveness and continuity, this azure blue shade reassures us with its promise of a new day.
  • PANTONE 18-1440 Chili Oil – Seasoned yet season-less, Chili Oil is an earthy brown based red that adds flavorful definition to the spring 2018 palette.
  • PANTONE 14-3207 Pink Lavender – Pink Lavender is a soft and romantic violet rose that charms with its soothing sense of quiescence.
  • PANTONE 15-1520 Blooming Dahlia – With its seemingly suggestive scent, the subtly alluring Blooming Dahlia beckons us with its understated appeal.
  • PANTONE 16-5533 Arcadia – Hinting at retro yet at the same time modern, Arcadia is a cooler, cleaner take on green; its tinge of blue undertone takes us into a new direction for the spring 2018 season.
  • PANTONE 18-3838 Ultra Violet – Conveying originality and ingenuity, the magical Ultra Violet is a distinctive and complex purple shade that fascinates and intrigues.
  • PANTONE 18-1028 Emperador – The rich chocolate infused brown Emperador adds strength and substance to the spring 2018 palette.
  • PANTONE 12-2103 Almost Mauve – With its gentle petal like touch, delicate and ephemeral Almost Mauve adds a sense of nostalgia to the spring 2018 palette.
  • PANTONE 17-3020 Spring Crocus – Witty and expressive, Spring Crocus is a flamboyant and tantalizing fuchsia shade that summons you in with its beguiling charm.
  • PANTONE 13-0550 Lime Punch – Sharp and pungent, Lime Punch hits a chord with its strident and striking citrus like presence in the spring 2018 color palette.

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The Inaugural BOURBON & BEYOND Festival Announces its Headlining Lineup of Top Chefs, Bourbon Experts, and World-Class Musicians

All Will Take Over Louisville for One Weekend Only on September 23rd & 24th 2017

TICKETS ON SALE NOW

FEATURING: The Finest Kentucky Bourbons Curated by Top Bourbon Experts, One-Of-A-Kind Creations From Louisville and The Country’s Most Celebrated Chefs & Beyond

PERFORMANCES BY: Stevie Nicks, Eddie Vedder, Steve Miller Band, Joe Bonamassa, Band of Horses, Gary Clark Jr., Paul Rodgers and More

Danny Wimmer Presents is thrilled to announce the official headliners and the first phase of musicians, chefs, food and beverage experiences for BOURBON & BEYOND, its bold, new, bourbon-inspired festival taking place for the first time on Saturday, September 23 and Sunday, September 24, 2017, in Louisville, Kentucky.

BOURBON & BEYOND will be an incredible all-in-one bourbon, food, and entertainment destination that honors the rich history of bourbon that is so deeply rooted in the heart of Kentucky. All together BOURBON & BEYOND is a celebration of craftsmanship, soul, and spirit.

Bourbon & Beyond logo

Bourbon & Beyond logo

Recognized for his monumental music festivals, Danny Wimmer‘s newest venture moves above and beyond music. Together with best-selling author and acclaimed bourbon authority, Fred Minnick, and nationally-celebrated Louisville chef, Edward Lee, Danny Wimmer Presents blends the best elements of a bourbon festival, a food festival, and a music festival into one all-encompassing celebration in honor of the soul and spirit of Kentucky. BOURBON & BEYOND will be an enriching weekend featuring the best bourbons, master distillers, national and local chefs, bartenders, musicians, and many other artisans.

THE BOURBON LINEUP:

The festival will showcase over 50 of the best Kentucky bourbons curated by Fred Minnick, Edward Lee, and Chris Cosentino. Festivalgoers will get the chance to dive deep into the Kentucky bourbon experience through several exciting facets like:

  • The Big Bourbon Bar: A 20,000-square-foot bar featuring delicious bourbon cocktails presented by the Louisville Courier-Journal.
  • The Hunter’s Club: A bourbon hound’s dream come true with experimental, rare, and hard-to-find bourbons.
  • The Bourbon Barrel Cooperage: A behind-the-scenes look at how coopers craft the oak barrels used to age bourbon.
  • The Distillery: An interactive experience to discover the life of a master blender, taster, and distiller.
  • Bourbon Workshops: Access to bourbon’s best and brightest in a series of free and intimate distilling, bartending, pairing, and cooking workshops.

    Bourbon and Beyond Festival Official Line Up Infographic

    2017 BOURBON & BEYOND Festival Official Line Up (PRNewsfoto/BOURBON & BEYOND)

In addition to the many incredible Kentucky bourbon experiences, BOURBON & BEYOND will partner with renowned local chefs and over 20 beloved Louisville restaurants to deliver one-of-a-kind delectable creations. The first round of participating restaurants includes Baxter’s 942 Bar & Grill, Boss Hog’s BBQ, Doc Crow’s, Gospel Bird, Seviche, The Manhattan Exchange, Whiskey Dry and much more to be announced in the coming months.

Guests will be able to eat, drink, and party at The Big Easy Boil presented by Southern Comfort, Tiki Barrel Bar, Funk & Soul & BBQ. BOURBON & BEYOND will also offer Incredible Feasts, one-of-a-kind communal dining experiences including The Chicks & Champs Gospel Brunch and the exclusive B&B Supper Club featuring Tom Colicchio. Chefs appearing throughout the weekend include Tom Colicchio, Carla Hall, Edward Lee, Chris Cosentino, Amanda Freitag, Jose Salazar, Cosmo Goss & Erling Wu-Bower, Kevin Ashworth, Anthony Lamas, Anthony Falco, and others.

World-class musical performances will further amplify this distinctive festival experience. With two main music stages, festival-goers will enjoy music from the following lineup of artists: Stevie Nicks, Eddie Vedder, Steve Miller Band, Band of Horses, Joe Bonamassa, Gary Clark Jr., Paul Rodgers, Amos Lee, Buddy Guy, Trombone Shorty & Orleans Avenue, Kenny Wayne Shepherd, Jonny Lang, G. Love & Special Sauce, Chris Robinson Brotherhood, ZZ Ward, Nikki Lane, Shawn James & The Shapeshifters, Fantastic Negrito, Kiefer Sutherland, Dave Cavalier, Bluegrass favorites curated by The Bluegrass Situation, and more.

More announcements, including bourbons, bluegrass, additional chefs, and restaurants will be coming soon.

Tickets are ON SALE NOW at www.BourbonAndBeyond.com.

For our love of bourbon.

For our love of Kentucky.

BOURBON & BEYOND.

The Business of Fashion: LVMH Moët Hennessy Louis Vuitton Announces Record 2016 Results

LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of €37.6 billion in 2016, an increase of 5% over the previous year. Organic revenue growth was 6%.lvmh-moet-hennessy-louis-vuitton

In the fourth quarter, revenue increased by 9% compared to the same period of 2015. Organic growth was 8%. The American market remains on a good track as does Europe. Asia, excluding Japan, continued its good momentum.

Profit from recurring operations reached €7 billion in 2016, an increase of 6%, to which all business groups, apart from selective distribution, contributed. This result compares to 2015 which was itself a year of growth. Operating margin reached 18.7%. Group share of net profit was €3 981 million, representing growth of 11%.

Bernard Arnault, Chairman and CEO of LVMH, said: “LVMH achieved an excellent performance in 2016 within a context of geopolitical and economic instability. Continued innovation, entrepreneurial spirit and the quest for excellence: all Maisons continue to assert these core values while maintaining rigorous execution of their strategies on the ground. In an environment which remains uncertain, we can count on the appeal of our brands and the agility of our teams to strengthen, once again in 2017, our leadership in the universe of high quality products.

Key highlights from 2016 include:

  • Record revenue and profit from recurring operations
  • Growth in the United States, Europe and Asia
  • Good performance of Wines & Spirits in all regions
  • The success of both iconic and new products at Louis Vuitton, where profitability remains at an exceptional level
  • Progress at Fendi
  • The sale of Donna Karan and the acquisition of Rimowa, a leader in luggage of excellence
  • Good momentum at Parfums Christian Dior driven by successful product innovations
  • Market share gains at Bvlgari and TAG Heuer
  • Growth at Sephora which strengthened its position in all its markets and in digital
  • Free cash flow of €3 974 million, an increase of 8%
  • Gearing of 12% at end of December 2016

WINES & SPIRITS: GOOD YEAR WITH PROGRESS IN THE UNITED STATES AND REBOUND IN SHIPMENTS TO CHINA

The Wines & Spirits Business Group recorded an increase in organic revenue of 7 %. On a reported basis, revenue growth was 5 %. Profit from recurring operations increased by 10 %. With volumes up 3%, solid growth continues for champagne and prestige cuvees performed particularly well. Hennessy cognac enjoyed an excellent year with 10% volume growth. The American market is growing well and China saw better momentum after a tough 2015 due to destocking by distributors. Other spirits, Glenmorangie and Belvedere, continued their growth.

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy, Glenmorangie, Ardbeg, Belvedere, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun.

FASHION & LEATHER GOODS: GOOD PERFORMANCE OF LOUIS VUITTON, OTHER BRANDS STRENGTHENED THEIR POSITIONS

The Fashion & Leather Goods Business Group recorded organic revenue growth of 4% in 2016. On a reported basis, revenue growth was 3 %. Profit from recurring operations increased by 10%. Louis Vuitton had a good year driven by the level of creativity across all its businesses. The continued success of its iconic product range and the strong demand for recent creations such as the new luggage designed by Marc Newson and the Louis Vuitton fragrances, all contributed to this growth. Fendi recorded robust growth crossing the symbolic revenue threshold of 1 billion euros during the year. Loro Piana continued to expand its distribution network and opened a flagship store in Paris. Céline, Loewe and Kenzo all continued to grow. Marc Jacobs continued to work on changes to its collection. Donna Karan was sold in December to the American G-III group. Rimowa, world leader in luggage of excellence, joined the LVMH group.

Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and Rimowa.

PERFUMES & COSMETICS: CONTINUED SUCCESS OF INNOVATIONS; EXCELLENT PERFORMANCE IN MAKEUP

The Perfumes & Cosmetics Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 6%. Profit from recurring operations increased by 5%. The inauguration of the new atelier for the creation of fragrances, Les Fontaines Parfumées, at Grasse was a highlight of the year. Parfums Christian Dior grew market share in all regions, driven by the worldwide success of Sauvage and the vitality of its iconic perfumes J’adore and Miss Dior. The progress of makeup also contributed to the Maison’s excellent performance. Guerlain benefitted from the successful launch of its new makeup collection inspired by its fragrance La Petite Robe Noire. Benefit experienced strong growth driven by the success of its new collection for eyebrows. Make Up For Ever, Fresh and Kat Von D performed well.

LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh).

WATCHES & JEWELRY: MARKET SHARE GAINS FOR BVLGARI AND TAG HEUER

The Watches & Jewelry Business Group recorded organic revenue growth of 5%. On a reported basis, revenue growth was 5%. Profit from recurring operations increased by 6%. Bvlgari continued to gain market share with enhancements to its Serpenti, Diva and B.zero1 lines. Growth continued in China, Korea and in the Middle East. TAG Heuer grew despite a difficult market for watches, gained market share and benefitted from the success of its new collections and its connected watch. Hublot accelerated its development in Asia and recorded the best year in its history. Chaumet continued to move its product lines upmarket and inaugurated a new boutique concept in Hong Kong.

LVMH‘s Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture created with the world’s leading diamond group.

SELECTIVE RETAILING: GOOD PERFORMANCE AT SEPHORA, DFS IMPACTED BY A DIFFICULT TOURISM CONTEXT IN ASIA

The Selective Retailing Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 7%. Profit from recurring operations declined by 2%. Sephora gained market share across all regions and once again recorded double-digit growth in both revenue and profits. More than a hundred stores were opened in 2016 including notably a flagship store in the World Trade Center in New York and major renovations in Boston and Singapore. Its online offer accelerated with the launch in six new countries. DFS continued to face a difficult environment, notably in Hong Kong. The expansion into new destinations continued. The opening of the T Galleria in Angkor in Cambodia and one in Venice, Italy were the highlights of the year.

LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval Blanc hotels.

Key figures:

             
Euro millions    

2015

 

2016

 

% change

Revenue    

35 664

 

37 600

 

+ 5 %

Profit from recurring operations    

6 605

 

7 026

 

+ 6 %

Group share of net profit    

3 573

 

3 981

 

+ 11 %

Free cash flow*    

3 679

 

3 974

 

+ 8 %

Net financial debt    

4 235

 

3 265

 

– 23 %

Total equity    

25 799

 

27 903

 

+ 8 %

* Before available for sale financial assets and investments, transactions relating to equity and financing activities Continue reading

2016 Black Friday Report: Walmart Delivers Deals, Availability and Simplicity on Black Friday

Walmart issued the following statement on how the company delivered on its Black Friday plans for customers. The retailer also unveiled top products purchased on Black Friday and how customers shopped that day in stores and online.wmt_h_r_4c_highres

This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S.Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards.

Walmart Thanksgiving Shopping Events

Happy Walmart customer reacts to receiving a Hatchimal, one of the season’s hottest toys. (Photo: Business Wire)

Thanksgiving and Black Friday Fun Facts and Stats:

  • The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also sold more than six pies per second with the most popular pies being pumpkin and the Patti LaBelle Sweet Potato Pie.
  • Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day, customers started shopping on Walmart.com and the Walmart app. Thanksgiving Day was once again one of the top online shopping days of the year.
  • Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the country. Millions of customers went home with the items they wanted. Top sellers included televisions, cookware, video games and systems, drones, toys and pajamas for the whole family.
  • More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by mobile.
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    (Image courtesy of Walmart)

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    (Image courtesy of Walmart)

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    (Image courtesy of Walmart)

It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online specials every day throughout the week.

We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of the holiday season,” Bratspies added.

2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target)

Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
  • Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.

    Target Holiday Black Friday 2016

    (Image courtesy of Target Corporation) 

  • Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
  • Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
  • Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online Continue reading

‘LOVE, NORDSTROM’: Nordstrom Celebrates Its Loyal Customers In 2016 Holiday Campaign

Nordstrom Inc. is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuted in the U.S. and Canada on November 1st.1_nordstrom_ivy

LOVE, NORDSTROM

With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.4_nordstrom-_kim-brothers

This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”12_nordstrom_jonah

The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com. In an effort to reach and thank every single Nordstrom customer, the campaign also includes a charming video of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated. The video will be posted on Nordstrom.com and on the retailer’s social and digital platforms.7_nordstrom_chiyo

WHERE THE GIFTS ARE

This holiday season, Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights include:

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).2_nordstrom_grace

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