The Business of Fashion: LVMH Moët Hennessy Louis Vuitton Announces Record 2016 Results

LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of €37.6 billion in 2016, an increase of 5% over the previous year. Organic revenue growth was 6%.lvmh-moet-hennessy-louis-vuitton

In the fourth quarter, revenue increased by 9% compared to the same period of 2015. Organic growth was 8%. The American market remains on a good track as does Europe. Asia, excluding Japan, continued its good momentum.

Profit from recurring operations reached €7 billion in 2016, an increase of 6%, to which all business groups, apart from selective distribution, contributed. This result compares to 2015 which was itself a year of growth. Operating margin reached 18.7%. Group share of net profit was €3 981 million, representing growth of 11%.

Bernard Arnault, Chairman and CEO of LVMH, said: “LVMH achieved an excellent performance in 2016 within a context of geopolitical and economic instability. Continued innovation, entrepreneurial spirit and the quest for excellence: all Maisons continue to assert these core values while maintaining rigorous execution of their strategies on the ground. In an environment which remains uncertain, we can count on the appeal of our brands and the agility of our teams to strengthen, once again in 2017, our leadership in the universe of high quality products.

Key highlights from 2016 include:

  • Record revenue and profit from recurring operations
  • Growth in the United States, Europe and Asia
  • Good performance of Wines & Spirits in all regions
  • The success of both iconic and new products at Louis Vuitton, where profitability remains at an exceptional level
  • Progress at Fendi
  • The sale of Donna Karan and the acquisition of Rimowa, a leader in luggage of excellence
  • Good momentum at Parfums Christian Dior driven by successful product innovations
  • Market share gains at Bvlgari and TAG Heuer
  • Growth at Sephora which strengthened its position in all its markets and in digital
  • Free cash flow of €3 974 million, an increase of 8%
  • Gearing of 12% at end of December 2016

WINES & SPIRITS: GOOD YEAR WITH PROGRESS IN THE UNITED STATES AND REBOUND IN SHIPMENTS TO CHINA

The Wines & Spirits Business Group recorded an increase in organic revenue of 7 %. On a reported basis, revenue growth was 5 %. Profit from recurring operations increased by 10 %. With volumes up 3%, solid growth continues for champagne and prestige cuvees performed particularly well. Hennessy cognac enjoyed an excellent year with 10% volume growth. The American market is growing well and China saw better momentum after a tough 2015 due to destocking by distributors. Other spirits, Glenmorangie and Belvedere, continued their growth.

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy, Glenmorangie, Ardbeg, Belvedere, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun.

FASHION & LEATHER GOODS: GOOD PERFORMANCE OF LOUIS VUITTON, OTHER BRANDS STRENGTHENED THEIR POSITIONS

The Fashion & Leather Goods Business Group recorded organic revenue growth of 4% in 2016. On a reported basis, revenue growth was 3 %. Profit from recurring operations increased by 10%. Louis Vuitton had a good year driven by the level of creativity across all its businesses. The continued success of its iconic product range and the strong demand for recent creations such as the new luggage designed by Marc Newson and the Louis Vuitton fragrances, all contributed to this growth. Fendi recorded robust growth crossing the symbolic revenue threshold of 1 billion euros during the year. Loro Piana continued to expand its distribution network and opened a flagship store in Paris. Céline, Loewe and Kenzo all continued to grow. Marc Jacobs continued to work on changes to its collection. Donna Karan was sold in December to the American G-III group. Rimowa, world leader in luggage of excellence, joined the LVMH group.

Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and Rimowa.

PERFUMES & COSMETICS: CONTINUED SUCCESS OF INNOVATIONS; EXCELLENT PERFORMANCE IN MAKEUP

The Perfumes & Cosmetics Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 6%. Profit from recurring operations increased by 5%. The inauguration of the new atelier for the creation of fragrances, Les Fontaines Parfumées, at Grasse was a highlight of the year. Parfums Christian Dior grew market share in all regions, driven by the worldwide success of Sauvage and the vitality of its iconic perfumes J’adore and Miss Dior. The progress of makeup also contributed to the Maison’s excellent performance. Guerlain benefitted from the successful launch of its new makeup collection inspired by its fragrance La Petite Robe Noire. Benefit experienced strong growth driven by the success of its new collection for eyebrows. Make Up For Ever, Fresh and Kat Von D performed well.

LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh).

WATCHES & JEWELRY: MARKET SHARE GAINS FOR BVLGARI AND TAG HEUER

The Watches & Jewelry Business Group recorded organic revenue growth of 5%. On a reported basis, revenue growth was 5%. Profit from recurring operations increased by 6%. Bvlgari continued to gain market share with enhancements to its Serpenti, Diva and B.zero1 lines. Growth continued in China, Korea and in the Middle East. TAG Heuer grew despite a difficult market for watches, gained market share and benefitted from the success of its new collections and its connected watch. Hublot accelerated its development in Asia and recorded the best year in its history. Chaumet continued to move its product lines upmarket and inaugurated a new boutique concept in Hong Kong.

LVMH‘s Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture created with the world’s leading diamond group.

SELECTIVE RETAILING: GOOD PERFORMANCE AT SEPHORA, DFS IMPACTED BY A DIFFICULT TOURISM CONTEXT IN ASIA

The Selective Retailing Business Group recorded organic revenue growth of 8%. On a reported basis, revenue growth was 7%. Profit from recurring operations declined by 2%. Sephora gained market share across all regions and once again recorded double-digit growth in both revenue and profits. More than a hundred stores were opened in 2016 including notably a flagship store in the World Trade Center in New York and major renovations in Boston and Singapore. Its online offer accelerated with the launch in six new countries. DFS continued to face a difficult environment, notably in Hong Kong. The expansion into new destinations continued. The opening of the T Galleria in Angkor in Cambodia and one in Venice, Italy were the highlights of the year.

LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval Blanc hotels.

Key figures:

             
Euro millions    

2015

 

2016

 

% change

Revenue    

35 664

 

37 600

 

+ 5 %

Profit from recurring operations    

6 605

 

7 026

 

+ 6 %

Group share of net profit    

3 573

 

3 981

 

+ 11 %

Free cash flow*    

3 679

 

3 974

 

+ 8 %

Net financial debt    

4 235

 

3 265

 

– 23 %

Total equity    

25 799

 

27 903

 

+ 8 %

* Before available for sale financial assets and investments, transactions relating to equity and financing activities Continue reading

2016 Black Friday Report: Walmart Delivers Deals, Availability and Simplicity on Black Friday

Walmart issued the following statement on how the company delivered on its Black Friday plans for customers. The retailer also unveiled top products purchased on Black Friday and how customers shopped that day in stores and online.wmt_h_r_4c_highres

This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S.Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards.

Walmart Thanksgiving Shopping Events

Happy Walmart customer reacts to receiving a Hatchimal, one of the season’s hottest toys. (Photo: Business Wire)

Thanksgiving and Black Friday Fun Facts and Stats:

  • The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also sold more than six pies per second with the most popular pies being pumpkin and the Patti LaBelle Sweet Potato Pie.
  • Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day, customers started shopping on Walmart.com and the Walmart app. Thanksgiving Day was once again one of the top online shopping days of the year.
  • Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the country. Millions of customers went home with the items they wanted. Top sellers included televisions, cookware, video games and systems, drones, toys and pajamas for the whole family.
  • More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by mobile.
    download-2

    (Image courtesy of Walmart)

    download-3

    (Image courtesy of Walmart)

    download-1

    (Image courtesy of Walmart)

It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online specials every day throughout the week.

We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of the holiday season,” Bratspies added.

2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target)

Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
  • Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.

    Target Holiday Black Friday 2016

    (Image courtesy of Target Corporation) 

  • Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
  • Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
  • Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online Continue reading

‘LOVE, NORDSTROM’: Nordstrom Celebrates Its Loyal Customers In 2016 Holiday Campaign

Nordstrom Inc. is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuted in the U.S. and Canada on November 1st.1_nordstrom_ivy

LOVE, NORDSTROM

With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.4_nordstrom-_kim-brothers

This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”12_nordstrom_jonah

The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com. In an effort to reach and thank every single Nordstrom customer, the campaign also includes a charming video of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated. The video will be posted on Nordstrom.com and on the retailer’s social and digital platforms.7_nordstrom_chiyo

WHERE THE GIFTS ARE

This holiday season, Nordstrom hopes to be a gift-giving destination that inspires customers at all price points. A few highlights include:

  • Available now, the company is introducing Mini Boden inspired by Roald Dahl – an exclusive limited-edition collection for kids celebrating six stories including Charlie and the Chocolate Factory, Matilda and more.
  • Starting November 18, Nordstrom VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more.
  • Starting November 25 in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).2_nordstrom_grace

Continue reading

National Geographic Offers Gifts for the Adventurer, Traveler, Stargazer, Photographer, Book Lover, Young Scientist and More

Explore The World With National Geographic And Give A Gift Inspired By Travel, Adventure, Science, Exploration, Photography And Global Craft This Holiday.

If you have a love of people, places, culture and history or if you are looking for gifts that are out of the ordinary, National Geographic has some unique selections in its 2016 Holiday Look Book. From books to home goods, eclectic apparel and jewelry, gear, photography workshops and private expeditions National Geographic offers high-quality, authentic gifts that would delight anyone on your list.

Another plus: All purchases support National Geographic Society’s vital exploration, conservation, cultural preservation and education programs around the globe.

Buyers from National Geographic travel the globe in search of beautiful, handmade objects that tell a story,” said Jill Dvorak, director of site merchandising & marketing, catalog and online operations for National Geographic. “We’ve assembled an extraordinary collection of gifts for the traveler, the book lover, stargazer, home decorator, adventurer, animal lover, young scientist and beyond that will inspire them to learn and explore the world around them.”

Highlights From The 2016 Gift Selection:

National Geographic Exclusive: Geno 2.0 Next Generation Genographic Project Participation and DNA Ancestry Kit. $179.95

geno-2-0-next-generation-genographic-project-participation-and-dna-ancestry-kit

Geno 2.0 Next Generation Genographic Project Participation and DNA Ancestry Kit

The revolutionary Geno 2.0 Next Generation test has been enhanced to offer the most up to date ancestry available and now has:

  • -Improved results based on a higher-capacity DNA-testing chip
  • -More accurate regional ancestry—double the number of regions and 50+ reference populations
  • -Improved DNA haplogroup calls and 20 new ancestral stories.

Introducing the next generation of the Genographic Project Participation Kit. This new DNA test uses cutting-edge technology to give you the richest ancestry information available. Join the more than half a million people who have already taken part in National Geographic’s groundbreaking Genographic Project—contribute to this real-time scientific effort and learn more about yourself than you ever thought possible.

National Geographic Explorer-in-Residence Dr. Spencer Wells and his team designed Geno Next Gen based on the new technologies and insights that emerged since the launch of the Genographic Project ten years ago. Using an exclusive, custom-built genotyping chip, they test nearly 750,000 DNA markers that have been specifically selected to provide unprecedented ancestry-related information.

For the Holiday Host or Hostess: Personalized Nautical Flag Coasters (Set of 4), $55.00

personalized-nautical-flag-coasters-set-of-4

Personalized Nautical Flag Coasters – Set of 4

Although signal flags have been largely replaced by two-way radio and cell phones, in the 19th century they were how ships at sea communicated with each other. Each flag stands for a letter, but also represents a full message. For example, the “T” flag also meant “keep clear!” Today the flags are reserved for yacht racing and formal occasions. Choose your three-initial monogram and artisans in New England will create a coaster set on cork-backed, rustic tumbled marble that shows your initials along with the corresponding signal flags. Click here for a list of initials and their corresponding flags, or click on the Flag Meanings tab to see what phrase each flag symbolizes in the International Code of Symbols.

(Please note: Personalized items cannot be returned unless damaged or defective. Please check your order carefully; once placed, your order for this item cannot be canceled. Not available for shipment outside of the U.S. Please allow 2-3 weeks for delivery to the continental U.S. and 4-6 weeks for delivery to Alaska and Hawaii.)

For the Adventurer: Carabiner Clip Watch with LED Micro-Light, $45.00

carabiner-clip-watch-with-led-micro-light

Carabiner Clip Watch with LED Micro-Light

Equipped with a powerful LED micro-light, this clever explorer’s watch has a built-in carabiner that clips right onto belt loops, packs, and more, keeping the time and a light source within reach as you travel. Luminescent hands and hour markers provide visibility in all kinds of conditions.

(Details: Uses one 376 watch battery and one LR1131 watch battery (both included). We recommend having a jeweler replace the battery. The case is intentionally challenging to open in order to better protect the mechanism and increase the watch’s water resistance. 1 1/2”W x 3”L x 1/4”D, 3 oz, Water-resistant to 100 feet.)

For the Book Lover: Wild, Beautiful Places: Picture-Perfect Journeys Around the Globe, $40.00

wild-beautiful-places

Wild, Beautiful Places: Picture-Perfect Journeys Around the Globe

Experience the world’s most wild, remote, beautiful places with shots by National Geographic photographers and vintage photos pulled from the National Geographic archives. Highlighting 50 of Earth’s most pristine, scenic locales, this beautiful book is illustrated with stunning images, coupled with accessible, engaging descriptions and practical travel information. The book covers everything from otherworldly, secluded valleys to far-flung, soaring mountain ranges. National Geographic photographers share some of their favorite shots from around the world and explain how they got them, and historical photos culled from National Geographic’s hallowed image archive highlight old Society explorations in rugged, distant locations, and give a glimpse into the bygone days of these exotic places.

For the Photographer: Camera Lens Travel Mug. $24.00

camera-lens-travel-mug

Camera Lens Travel Mug

Increase your focus, clarity, and zoom abilities. We’re talking about the coffee! This deceptively realistic, BPA-free travel mug looks just like a DSLR camera lens with details like a focus ring and grip—perfect for coffee lovers and camera enthusiasts alike. The stainless steel lining keeps drinks hot and is extra easy to clean. The screw-top lid with sliding sip top keeps your coffee from spilling as you venture off road to capture that perfect shot. Continue reading

2016 Holiday Gift Guide: Find the Joy of Giving This Holiday Season With Magnificent Gifts From Macy’s

From Fashion And Tech To Home Goods And Stocking Stuffers, Macy’s Wide Assortment Makes Holiday Shopping A Breeze.

Plus Extra Help Is Always Available From The Gift Specialists At My Stylist@Macy’s

The holiday season is a celebration of happiness that brings loved ones together, and Macy’s has the perfect gifts to make family, friends, and all those near-and-dear feel special. Whether it’s the runway show-obsessed fashionista, the diehard athlete, the tech fanatic, or the master chef, Macy’s has an abundance of items at every price point sure to warm the hearts of those who mean the most.macyslogo-1

No [other] time of [the] year inspires the sentiments of love, caring and generosity quite like the holiday season,” said Kathy Hilt, Senior Vice President of My Stylist@Macy’s. “This year, we’ve truly topped ourselves with the most unique assortment of gifts for every person on your list. Plus, if you need a little help, Macy’s dedicated gift specialists at My Stylist@Macy’s make picking the perfect present easier than ever.”

The Gift of Style

find-the-perfect-gift-for-everyone-on-your-list-this-holiday-season-at-macys-stores-and-on-macys-com-i-n-c-international-concepts-slippers-39-50-photo-business-wire

Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com; I.N.C. International Concepts Slippers, $39.50. (Photo: Business Wire)

This slideshow requires JavaScript.

With a roster of top brands and celebrated designers, Macy’s is the ultimate destination for items to elevate that special someone’s wardrobe this holiday season. For her, handbags, shoes, jewelry and always-on-trend athleisure items will inspire pure joy. Jewel-embellished slip-ons from MICHAEL Michael Kors are chic, sporty and rendered in luxe velvet, applying the must-have fabric of the season in a unique and unexpected way. A signature Mickey Mouse wristlet in a bright hue from Coach is whimsical, practical and stylish, while a funnel neck hoodie and tights from Nike, or Calvin Klein Performance logo joggers and sweaters can take her from yoga to brunch with flair. Give her the gift of both comfort and glamour with a pair of fabulous faux fur-trimmed glitter moccasins from I.N.C. International Concepts.

find-the-perfect-gift-for-everyone-on-your-list-this-holiday-season-at-macys-stores-and-on-macys-com-kenneth-cole-reaction-wallets-48-each-photo-business-wire

Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com; Kenneth Cole Reaction Wallets, $48 each. (Photo: Business Wire)

This slideshow requires JavaScript.

For him, a velvet sport coat from Alfani immediately adds panache to any look. Pair the coat with bar III slim trousers and a tie for a more formal approach, or layer with jeans and loafers or boots for a look that is relaxed, yet polished and urbane. Polarized aviators from Ray-Ban are a classic, but undeniably sleek and stylish way to protect his eyes from the sun, and a zipper slim billfold wallet from Kenneth Cole Reaction is an excellent way to update a staple he uses every day.

ysl-mon-paris-parfum-spray-122

Find the perfect gift for everyone on your list this holiday season at Macy’s stores and on macys.com: YSL mon paris parfum spray, $122

This slideshow requires JavaScript.

Beauty and grooming are the finishing touches, and Macy’s has a wide array of fabulous products that are sure to delight. The Impulse Beauty artistry palette and 9-piece brush set allows her to experiment with countless looks in an awe-inspiring number of colors and shades. For him, Kiehl’s 4-piece Hydration Hits set gives the oft-coveted gift of smooth and healthy skin. Continue reading

Guinness & Co. Debuts Two New Limited-Time Beers From The Brewers Project

Guinness Rye Pale Ale and Guinness Antwerpen Stout Join the Growing Guinness Family in the U.S.

A long-time favorite recipe in Belgium and a small batch ale originally brewed as a holiday gift for a lucky few outside of the Open Gate Brewery led to the two latest Guinness & Co. releases from The Brewers Project: Guinness Antwerpen Stout and Guinness Rye Pale Ale. For a limited time, the two new beers join a growing Guinness lineup that has recently welcomed additions such as Guinness Blonde American Lager and Guinness Nitro IPA conceived by the experimental brewery within St. James’s Gate.

Guinness Logo

Guinness (PRNewsFoto/Guinness)

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world.

The two beers fit right in at a brewery that’s been doing things differently since day one. In the late 1700s, Arthur Guinness – along with just about every other brewer at the time – was paying the bills with a steady production of ales. That all changed in 1799 when he chose to switch things up from those ales and focus more on darker, stouter beers, including the iconic stout the world knows now. A couple of centuries later, this taste for innovation would also lead to the world’s first nitrogenated beer.

Guinness Antwerpen Stout was brewed for the first time in 1944 for its namesake: the Belgian city of Antwerp. Though known by a different name – Guinness Special Export – it’s still a fan favorite in the European city. The beer won everyone over with its intense roasted malt, smoked wood, raisin and licorice notes and its sweet smells of bittersweet chocolate, coffee and a touch of black currant. In fact, even the brewers within St. James’s Gate have been known to line up for a few bottles before the beer makes its way to Belgium.

It’s been more than 70 years since we first exported the Antwerpen Stout from Dublin to Antwerp, but its cult following is probably stronger than it’s ever been,” noted Padraig Fox, the General Manager for the Open Gate Brewery Experience. “I guess now the secret is out. Even if it is only for a few months, we’re happy to see this Guinness favorite having its moment in the U.S.”

With an ABV of 8.0% and 52 IBUs, Guinness Antwerpen Stout will be available in the U.S. through December 2016 in four packs of 11.2 oz. bottles for a suggested retail price of $9.99.

Guinness Rye Pale Ale got its start just last year when The Brewers Project cooked it up as a fun holiday gift for their friends and families. Everyone loved the beer so much that Guinness decided to try it out on tap at the Open Gate Brewery in Dublin. There, the rave reviews continued. Guinness decided to move the brewing process to a bigger brew house so even more people could try the surprise hit. The rustic ale has a peppery bite thanks to the rye malt used, but gets a nice balance from the grapefruit and citrus flavor from Mosaic and Cascade hops.

Beer is obviously something we love, and we wanted to share a little something we were working on with just a few of our closest friends and family and colleagues at the brewery,” explained Peter Simpson, one of the brewers who worked on the original batch of Guinness Rye Pale Ale. “We didn’t expect it to get this kind of reaction, but it just sort of snowballed. Now here we are about to introduce it to the other side of the world.”

Guinness Rye Pale Ale will be available in the U.S. through December 2016 in six packs of 11.2 oz. bottles for a suggested retail price of $8.99. The amber ale has an ABV of 5.0% and 18 IBUs.

The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

Whether enjoying a new Guinness Antwerpen Stout, Guinness Rye Pale or any other brew in the Guinness family, please remember to respect the beer and drink sensibly.