In partnership with SoGal Ventures and powered by b8ta, seven Macy’s stores nationwide feature products from women-owned small businesses
This season, holiday shoppers can find the perfect gift at Macy’s from a host of female-led small businesses in the SoGifted shops at seven Macy’s locations nationwide. The SoGifted shops are made possible via a partnership with SoGal Ventures, the first female-led millennial venture capital fund investing in diverse entrepreneurs in the United States. Macy’s recently became a strategic partner with SoGal through a minority stake in the fund. The SoGifted shops feature a selection of products and gifts from women-founded brands in the SoGal community including Lovevery, toys designed by experts for your child’s developing brain, Neely & Chloe, a fashion-forward accessories range, and HidrateSpark 3, a smart water bottle that tracks your hydration, among others.
Open through January 2020, the SoGifted Concept Shops give Macy’s shoppers access to new brands that define what SoGal stands for: entrepreneurship, equality, and empowerment of diverse enterprises. Today, SoGal co-founders Elizabeth Galbut and Pocket Sun guide more than 65 companies, reaching a network of more than 100,000 entrepreneurs in an excess of 30 countries.
SoGal Ventures is the first female-led millennial venture capital firm. Galbut and Sun started this fund after experience as entrepreneurs and venture capitalists. They believe in the power of diversity, borderless business, and human-centric design. SoGal invests in early stage diverse founding teams in the U.S. and Asia, aiming to be the strongest ally for their portfolio companies. Powered by the SoGal Ecosystem across 40+ cities around the world, they are galvanizing a brand-new demographic – millennial & Gen Z women and minorities – to take center stage in entrepreneurship and creation.
“Our mission is to build a firm that embodies the cultural values that we want to see in the world,” said Galbut. “With the partnership at Macy’s we’re taking this a step further and giving in-store shoppers across the country an opportunity to discover and support female-led small business brands – so the next generation of women can be empowered to know that entrepreneurship is within their reach,” added Galbut.
This type of brand discovery spotlights Macy’s ongoing partnership with b8ta, operator of the Ark Marketplace platform that allows brands that traditionally haven’t operated stores to quickly set up new physical retail operations. The b8ta-powered experience enabled SoGal’s range of entrepreneurs to activate at Macy’s within a matter of weeks – with products ranging from Bon Temps herbal teas to unbreakable hosiery by Sheertex.
For holiday shoppers, the fresh female-first lens brings diversity to Macy’s gifting mix, further reinforcing Macy’s newly established diversity and inclusion goals, which include increasing representation and advancing the growth of under-represented suppliers. Empowered offerings like TomboyX, a size and gender inclusive line of underwear and pajamas and Blume, a range of safe and sustainable feminine care solutions, highlight Macy’s commitment to testing new brands and categories. On the more traditional gifting side, Ettitude introduces sustainable bamboo pajamas and bedding essentials, OK Jewelry showcases its affordable high-end fashion jewelry, and Quirktastic supplies geek-chic graphic tees – perfect for the comics lover in your life.
The SoGifted shops are being supported by entrepreneurial focused events including a dedicated launch party with the female founders at Macy’s flagship location at Herald Square which took place on November 20 and a “For Women, by Women” panel discussion with the founders of Blume, TomboyX and Sheertex. In addition, there will be events throughout the holiday partnership including beauty and trunk shows, as well as wellness focused event content in January to bring in the New Year.Continue reading