October is Breast Cancer Awareness Month: What You Need to Know and How You Can Help

Thanks to earlier detection –through screening and increased awareness— and better treatments, a woman’s risk of dying of breast dropped 38 percent between the late 1980s and 2014, translating into 297,300 fewer breast cancer deaths during that time.

However, there’s much more to be done. Breast cancer is still the second leading cause of cancer death in women. Only lung cancer kills more women each year. And there remains a large racial gap in mortality, with African-American women having 42 percent higher death rates compared to whites. The chance that a woman will die from breast cancer is about 1 in 37 (about 2.7 percent).

ACS Logo

American Cancer Society Logo (PRNewsfoto/American Cancer Society)

The Facts:

The American Cancer Society‘s estimates for breast cancer in the United States for 2017 are:

  • About 252,710 new cases of invasive breast cancer will be diagnosed in women.
  • About 63,410 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).
  • About 40,610 women will die from breast cancer.
  • While black and white women get breast cancer at roughly the same rate, black women are more likely to die from it.

At this time, there are more than 3.1 million people with a history of breast cancer in the United States. (This includes women still being treated and those who have completed treatment.)

Risk factors:

  • Limited but accumulating research indicates that smoking may slightly increase breast cancer risk, particularly long-term, heavy smoking and among women who start smoking before their first pregnancy.
  • Obesity increases the risk of postmenopausal breast cancer. Risk is about 1.5 times higher in overweight women and about 2 times higher in obese women than in lean women.
  • Growing evidence suggests that women who get regular physical activity have a 10%-25% lower risk of breast cancer compared to women who are inactive, with stronger evidence for postmenopausal than premenopausal women.
  • Numerous studies have confirmed that alcohol consumption increases the risk of breast cancer in women by about 7%-10% for each one drink of alcohol consumed per day on average. Women who have 2-3 alcoholic drinks per day have a 20 percent higher risk of breast cancer compared to non-drinkers.

What You Can Do to Help

From investing in research, providing free rides to treatment, giving insurance advice and providing a free place to stay during chemotherapy, the American Cancer Society is attacking cancer from every angle. If you or someone you love is concerned about developing breast cancer, have been recently diagnosed, are going through treatment, or are trying to stay well after treatment, the American Cancer Society can help you find the answers you need.

Get Involved and help save lives from breast cancer: Fundraise and participate in one of more than 250 Making Strides events or participate virtually at makingstrideswalk.org.

Take action with The American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN) and help make fighting breast cancer a national priority at acscan.org/makingstrides

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Macy’s Thinks Pink to Support the Battle Against Breast Cancer

In Honor Of Breast Cancer Awareness Month, Join In The Fight For A Cure With Powerful Pink Pieces Benefitting The Cause

This October, Macy’s continues to support Breast Cancer Awareness Month, inviting customers to give back through an inspiring campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of great brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.macys logo

Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”

Pink Shop at macys.com

Beginning Sept. 25, Macy’s online “Pink Shop” at www.macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).

ID-Ideology-Breast-Cancer-Awareness-Family-Strong-Created-For-Macys_Women-Pet-Assortment_25-50-848x1380

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; ID Ideology BCRF Family Strong Collection; macys.com/pink (Photo: Business Wire)

Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases for men, women, girls and pets, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF, regardless of sales.

Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.

Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.

BCRF Necklace

The Macy’s family also includes many associates who have been touched by this disease, and to honor those brave battles, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this delicate sterling silver and pink sapphire pendant will support BCRF.

Macy's_BCRF_Necklace__99

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; limited-edition sterling silver and pink sapphire necklace $99; http://www.macys.com/pink  (Photo: Business Wire

I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” said Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, California. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”

This moving piece featuring sterling silver and pink sapphires will be available in select stores and on macys.com for $99. In honor of all supporters, Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017. Continue reading

Hawaiian Airlines ‘Time Is Precious’ Partnership Promotes Breast Cancer Awareness

Proceeds From New Hawaiian Airlines Branded Fossil Watch Benefit ’Imi Hale, the Native Hawaiian Cancer Network

Hawaiian Airlines is honored to promote breast cancer awareness and raise funds for education and research through a new ‘Time is Precious’ partnership with watchmaker Fossil to support ’Imi Hale, the Native Hawaiian Cancer Network.

In observance of Breast Cancer Awareness Month, co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand. The limited-edition watches may also be purchased through the Hawaiian Airlines online logo store. Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious)

The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious)

The co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand.

The co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand.

We are extremely proud to help raise awareness of a life-threatening disease that touches the lives of so many people in our community,” said Debbie Nakanelua-Richards, director of community relations at Hawaiian Airlines. “In doing so, we couldn’t think of better partners than Fossil, a champion of cancer awareness nationally, and ’Imi Hale, which has worked tirelessly to help our ‘ohana, the larger family of our island home.”

The idea for the partnership originated from Hawaiian Airlines employees, some of whom have been personally affected by breast cancer, as a way to raise awareness about the disease and support research. The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious) – a reminder of the beauty of time and that every moment should be treasured.Watch_Gray_1066Hero

Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The ’Imi Hale Native Hawaiian Cancer Network has trained over 200 people to serve as “Cancer Patient Navigators” who assist patients with timely access to education, treatment and support services, said JoAnn Trask, ’Imi Hale project director.

I lost my parents, grandmother and aunt to cancer and as a cancer survivor myself, I know how hard it is to get through the healthcare system,” said Jacqueline Nalani Perreira, cancer survivor and cancer patient navigator. “Every cancer patient should have someone to help them through the rough waters of cancer care and I am now privileged to be that helper, supporting patients and their families.”

Hawaiian’s partnership with Fossil and ’Imi Hale is among a host of company initiatives to support worthy causes throughout the state of Hawai‘i. The Hawaiian Airlines Foundation annually presents grants in three categories: education, culture and environment. In 2014, corporate giving supported 128 organizations, while more than 1,700 employees volunteered at events sponsored by 48 organizations. Additionally, Hawaiian matches miles (up to 500,000) donated to 10 designated charities, including the American Cancer Society Hawai‘i Pacific.

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 11 years (2004-2014) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.

Sartori® Cheese Supports Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, Sartori Cheese will be releasing their Limited Edition Peppermint BellaVitano, with a guaranteed $10,000 donation to National Breast Cancer Foundation, Inc.® (NBCF). This is the third year Sartori has partnered with NBCF, an organization dedicated to aiding women by providing help and inspiring hope to those affected by breast cancer.

“Community is one of our core values here at Sartori,” shares Director of Marketing, Sue Merckx. “NBCF gives women a fighting chance by providing early detection, education, and support services. We are honored to contribute to their mission.”

Hand rubbed with crushed peppermint candy, the limited edition cheese sports a vibrant pink rind – the symbolic color of National Breast Cancer Awareness Month. Although it may seem like an unlikely pairing, the marriage between the sweet and minty flavors makes a surprisingly mouthwatering combination.

Sartori Cheese releases their Limited Edition Peppermint BellaVitano in support of Breast Cancer Awareness Month. (PRNewsFoto/Sartori Company)

Sartori Cheese releases their Limited Edition Peppermint BellaVitano in support of Breast Cancer Awareness Month. (PRNewsFoto/Sartori Company)

Sartori’s Limited Edition Peppermint BellaVitano cheese will be available for purchase at specialty retailers across the United States as well as online at the Sartori Cheese Shop beginning in October.

Sartori has been producing artisan and premium cheese for seven decades for the Specialty, Retail, Ingredient, Restaurant and Food Service markets. Based in Plymouth, Wisconsin, Sartori has an impressive array of award winning cheese noted for innovative approaches and consistent top quality across their entire line. For more information, please visit www.sartoricheese.com or call directly at 800-558-5888.

Recognized as one of the leading breast cancer organizations in the world, the NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator‘s highest 4-star rating for 11 years, NBCF provides women “help for today and hope for tomorrow” through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF Online Support Community, and Breast Cancer Research programs. For more information, please visit www.nbcf.org.

The Peninsula New York Presents Grimanesa Amoros’ PINK LOTUS in Honor of Breast Cancer Awareness Month

Internationally-Acclaimed Artist Creates Large-Scale Light Sculpture Installation On The Landmark Hotel’s Facade
10-logo-1024x1024 On October 1, The Peninsula New York presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month. The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer. Supporting innovative public art around the world is an ongoing commitment at The Peninsula Hotels. The Art of Pink Campaign builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established global masters and emerging local artists.

PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month.

PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month.

The Peninsula New York supports SHARE, a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers. PINK LOTUS will be on view at The Peninsula New York from October 1 to November 15.


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In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York‘s landmark Beaux-Arts facade. The installation activates the entrance of the hotel on 55th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main facade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth.

The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand's global "The Art of Pink" charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer.

The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer.

As in all of her work, Amorós’ PINK LOTUS has created a dialogue with the existing architecture and the history of the site. The dramatic composition provides the public with a unique visual experience created by the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are certain to make the PINK LOTUS one of the highlights of The Art of Pink.

Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public. For more information on PINK LOTUS, visit www.peninsula.com/newyork.

A popular part of every Peninsula in Pink campaign is the Pink Afternoon Tea. This October, guests at The Lobby of each hotel will relish a creatively themed The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats served on a tiered silver platter, and accompanied by rosé wines and bubbles.

Pink Lotus Cocktail

Pink Lotus Cocktail

Pink Panna Cotta

Pink Panna Cotta

Continue reading

Bright Pink® Teams Up With Aerie® By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign

Annual Campaign Focus On Breast Health Awareness For Young Women

Aerie To Donate 100% Of Sales From Limited Edition Bright Pink Bralette

Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a Bright Pink Limited Edition Bralette™ with 100% of sales benefiting Bright Pink, as well as customer fundraising opportunities. This will mark the sixth consecutive year for the partnership and will run both in-store and online from October 1st, 2015 – October 22nd, 2015.

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

In addition, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age and raise funds to fuel Bright Pink’s life-saving education and support programs.

We feel so fortunate to be teaming up with Aerie for the sixth year in a row. The partnership is grounded in an authentic desire to reach young women and inspire them to be proactive with their health,” said Bright Pink Founder and CEO, Lindsay Avner. “Through Support Your Girls, Aerie will raise critical funds that support the growth and expansion of our programs while also educating their customers on breast health – a combination of efforts that will result in countless lives saved.

THE PARTNERSHIP INCLUDES SEVERAL COMPONENTS:

100% of sales from the limited edition Bright Pink Bralette will be donated to Bright Pink. The bra, which is Bright Pink in color, retails at $24.95 and will be sold in stores and online at www.aerie.com beginning 10/1 through 10/22 while supplies last.

Additionally, shoppers will be invited to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more.

The online hub for the campaign will be found at www.Aerie.com/BrightPink where visitors can not only purchase the Bright Pink Bralette but also access breast health information.

The partnership further extends online with a social campaign around #AerieSupports which encourages consumers to Show Their Support through twitter and instagram.

Aerie is thrilled to continue our partnership with Bright Pink and celebrate our sixth consecutive year. This year’s “Support Your Girls” Campaign includes the launch of our limited-edition Aerie Bright Pink Bralette with 100% of all sales benefitting Bright Pink,” said Jennifer Foyle, Global Brand President of Aerie. “Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!”

The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.

Support Breast Cancer Awareness Month with KitchenAid and Cook for the Cure®

October 1 marks the beginning of Breast Cancer Awareness Month, and Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen®, is offering a number of ways for cooks and foodies to help support the fight against breast cancer.

KitchenAid.  (PRNewsFoto/KitchenAid)

KitchenAid. (PRNewsFoto/KitchenAid)


KitchenAid is proud of our 14-year long partnership with Komen, and the tremendous success we’ve shared in raising awareness for this important cause,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “As of this year, we’ve raised over $10 million for Cook for the Cure, and we continue to explore new ways to keep cooks engaged with the cause.”

10,000 Cupcakes, One Great Cause
On October 1, the brand will launch a new social media-based program called 10,000 Cupcakes, One Great Cause that encourages cooks to whip up a cupcake recipe, snap a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. For of the entire month of October, KitchenAid will donate $1 for each and every cupcake photo that’s shared up to $10,000. Program details will be available here on October 1: http://cookforthecure.kitchenaid.com/10000cupcakes

KitchenAid Ceramic Bowl for Cook for the Cure (PRNewsFoto/KitchenAid)

KitchenAid Ceramic Bowl for Cook for the Cure (PRNewsFoto/KitchenAid)

Cook for the Cure Collection
The Cook for the Cure product collection from KitchenAid is expanding with new products, including a ceramic bowl for the 5-quart stand mixer. The white bowl is decorated with light and dark pink polka dots, adding a cheery splash of color to the kitchen. The bowl features a convenient pouring spout, is dishwasher and microwave safe and is available for $99.99. In addition, the brand recently unveiled 7- and 11-piece cutlery sets that will be available in Raspberry Ice, a bold and bright shade of pink, for a limited time only. The cutlery sets are constructed with high quality, German manufactured steel that undergoes a precise ice-hardening treatment, which uses a series of heating and cooling patterns to strengthen corrosion resistance and flexibility.

KitchenAid 11-Piece Cutlery Set in Raspberry Ice (PRNewsFoto/KitchenAid)

KitchenAid 11-Piece Cutlery Set in Raspberry Ice (PRNewsFoto/KitchenAid)

Suggested retail prices are $799.99 for the 7-piece set and $1,199.99 for the 11-piece set, and both will be available from October 1 to October 31. Lastly, KitchenAid launched a Cook for the Cure® cookbook, filled with more than 110 recipes and culinary inspiration for cooks. The book will be available October 1 on Amazon.com and retails for $19.99. The larger Cook for the Cure product collection, which includes stand mixers, blenders, food choppers and more, is available in a variety of pink colors and can be viewed here: https://cookforthecure.kitchenaid.com/pink-collection/.

Additional ways to get involved in the program include the Pass the Plate initiative, which invites cooks to register and pass an individually numbered Villeroy & Boch serving plate that features artwork by Chef Jacques Pepin. Each time the plate is passed to a new recipient, a $5 donation is made to Komen. The plate carries a suggested retail price of $24.95 and is available at Villeroy & Boch stores or by calling the KitchenAid Experience® Store at 1-888-886-8318.

Lastly, fundraising parties are a great way to catch up with family and friends on your own schedule and in your own home. Hosts can encourage their guests to bring a donation for the cause, in lieu of a host gift, and visit CookfortheCure.KitchenAid.com to access an information kit that includes party ideas, recipes and donation gathering information.

In 2015, KitchenAid will donate $450,000 or more to Komen through the Cook for the Cure program. Product sales will not affect this donation.

Cook for the Cure® is a registered trademark of Susan G. Komen.


* Based on a 2014 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.