October is Breast Cancer Awareness Month: What You Need to Know and How You Can Help

Thanks to earlier detection –through screening and increased awareness— and better treatments, a woman’s risk of dying of breast dropped 38 percent between the late 1980s and 2014, translating into 297,300 fewer breast cancer deaths during that time.

However, there’s much more to be done. Breast cancer is still the second leading cause of cancer death in women. Only lung cancer kills more women each year. And there remains a large racial gap in mortality, with African-American women having 42 percent higher death rates compared to whites. The chance that a woman will die from breast cancer is about 1 in 37 (about 2.7 percent).

American Cancer Society Logo (PRNewsfoto/American Cancer Society)

The Facts:

The American Cancer Society‘s estimates for breast cancer in the United States for 2017 are:

• About 252,710 new cases of invasive breast cancer will be diagnosed in women.
• About 63,410 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).
• About 40,610 women will die from breast cancer.
• While black and white women get breast cancer at roughly the same rate, black women are more likely to die from it.

At this time, there are more than 3.1 million people with a history of breast cancer in the United States. (This includes women still being treated and those who have completed treatment.)

Risk factors:

• Limited but accumulating research indicates that smoking may slightly increase breast cancer risk, particularly long-term, heavy smoking and among women who start smoking before their first pregnancy.
• Obesity increases the risk of postmenopausal breast cancer. Risk is about 1.5 times higher in overweight women and about 2 times higher in obese women than in lean women.
• Growing evidence suggests that women who get regular physical activity have a 10%-25% lower risk of breast cancer compared to women who are inactive, with stronger evidence for postmenopausal than premenopausal women.
• Numerous studies have confirmed that alcohol consumption increases the risk of breast cancer in women by about 7%-10% for each one drink of alcohol consumed per day on average. Women who have 2-3 alcoholic drinks per day have a 20 percent higher risk of breast cancer compared to non-drinkers.

What You Can Do to Help

From investing in research, providing free rides to treatment, giving insurance advice and providing a free place to stay during chemotherapy, the American Cancer Society is attacking cancer from every angle. If you or someone you love is concerned about developing breast cancer, have been recently diagnosed, are going through treatment, or are trying to stay well after treatment, the American Cancer Society can help you find the answers you need.

Get Involved and help save lives from breast cancer: Fundraise and participate in one of more than 250 Making Strides events or participate virtually at makingstrideswalk.org.

Take action with The American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN) and help make fighting breast cancer a national priority at acscan.org/makingstrides

Macy’s Thinks Pink to Support the Battle Against Breast Cancer

In Honor Of Breast Cancer Awareness Month, Join In The Fight For A Cure With Powerful Pink Pieces Benefitting The Cause

This October, Macy’s continues to support Breast Cancer Awareness Month, inviting customers to give back through an inspiring campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of great brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.

Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”

Pink Shop at macys.com

Beginning Sept. 25, Macy’s online “Pink Shop” at www.macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; ID Ideology BCRF Family Strong Collection; macys.com/pink (Photo: Business Wire)

Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases for men, women, girls and pets, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF, regardless of sales.

Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.

Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.

BCRF Necklace

The Macy’s family also includes many associates who have been touched by this disease, and to honor those brave battles, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this delicate sterling silver and pink sapphire pendant will support BCRF.

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; limited-edition sterling silver and pink sapphire necklace $99; http://www.macys.com/pink  (Photo: Business Wire

“I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” said Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, California. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”

This moving piece featuring sterling silver and pink sapphires will be available in select stores and on macys.com for $99. In honor of all supporters, Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017.

Hawaiian Airlines ‘Time Is Precious’ Partnership Promotes Breast Cancer Awareness

Proceeds From New Hawaiian Airlines Branded Fossil Watch Benefit ’Imi Hale, the Native Hawaiian Cancer Network

Hawaiian Airlines is honored to promote breast cancer awareness and raise funds for education and research through a new ‘Time is Precious’ partnership with watchmaker Fossil to support ’Imi Hale, the Native Hawaiian Cancer Network.

In observance of Breast Cancer Awareness Month, co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand. The limited-edition watches may also be purchased through the Hawaiian Airlines online logo store. Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious)

The co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawai‘i and North America, Australia and New Zealand.

“We are extremely proud to help raise awareness of a life-threatening disease that touches the lives of so many people in our community,” said Debbie Nakanelua-Richards, director of community relations at Hawaiian Airlines. “In doing so, we couldn’t think of better partners than Fossil, a champion of cancer awareness nationally, and ’Imi Hale, which has worked tirelessly to help our ‘ohana, the larger family of our island home.”

The idea for the partnership originated from Hawaiian Airlines employees, some of whom have been personally affected by breast cancer, as a way to raise awareness about the disease and support research. The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious) – a reminder of the beauty of time and that every moment should be treasured.

Sales proceeds will be donated to ’Imi Hale, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.

The ’Imi Hale Native Hawaiian Cancer Network has trained over 200 people to serve as “Cancer Patient Navigators” who assist patients with timely access to education, treatment and support services, said JoAnn Trask, ’Imi Hale project director.

“I lost my parents, grandmother and aunt to cancer and as a cancer survivor myself, I know how hard it is to get through the healthcare system,” said Jacqueline Nalani Perreira, cancer survivor and cancer patient navigator. “Every cancer patient should have someone to help them through the rough waters of cancer care and I am now privileged to be that helper, supporting patients and their families.”

Hawaiian’s partnership with Fossil and ’Imi Hale is among a host of company initiatives to support worthy causes throughout the state of Hawai‘i. The Hawaiian Airlines Foundation annually presents grants in three categories: education, culture and environment. In 2014, corporate giving supported 128 organizations, while more than 1,700 employees volunteered at events sponsored by 48 organizations. Additionally, Hawaiian matches miles (up to 500,000) donated to 10 designated charities, including the American Cancer Society Hawai‘i Pacific.

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 11 years (2004-2014) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.

Sartori® Cheese Supports Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, Sartori Cheese will be releasing their Limited Edition Peppermint BellaVitano, with a guaranteed $10,000 donation to National Breast Cancer Foundation, Inc.® (NBCF). This is the third year Sartori has partnered with NBCF, an organization dedicated to aiding women by providing help and inspiring hope to those affected by breast cancer.

“Community is one of our core values here at Sartori,” shares Director of Marketing, Sue Merckx. “NBCF gives women a fighting chance by providing early detection, education, and support services. We are honored to contribute to their mission.”

Hand rubbed with crushed peppermint candy, the limited edition cheese sports a vibrant pink rind – the symbolic color of National Breast Cancer Awareness Month. Although it may seem like an unlikely pairing, the marriage between the sweet and minty flavors makes a surprisingly mouthwatering combination.

Sartori Cheese releases their Limited Edition Peppermint BellaVitano in support of Breast Cancer Awareness Month. (PRNewsFoto/Sartori Company)

Sartori’s Limited Edition Peppermint BellaVitano cheese will be available for purchase at specialty retailers across the United States as well as online at the Sartori Cheese Shop beginning in October.

Sartori has been producing artisan and premium cheese for seven decades for the Specialty, Retail, Ingredient, Restaurant and Food Service markets. Based in Plymouth, Wisconsin, Sartori has an impressive array of award winning cheese noted for innovative approaches and consistent top quality across their entire line. For more information, please visit www.sartoricheese.com or call directly at 800-558-5888.

Recognized as one of the leading breast cancer organizations in the world, the NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator‘s highest 4-star rating for 11 years, NBCF provides women “help for today and hope for tomorrow” through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF Online Support Community, and Breast Cancer Research programs. For more information, please visit www.nbcf.org.

The Peninsula New York Presents Grimanesa Amoros’ PINK LOTUS in Honor of Breast Cancer Awareness Month

Internationally-Acclaimed Artist Creates Large-Scale Light Sculpture Installation On The Landmark Hotel’s Facade
On October 1, The Peninsula New York presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month. The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer. Supporting innovative public art around the world is an ongoing commitment at The Peninsula Hotels. The Art of Pink Campaign builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established global masters and emerging local artists.

PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month.

The Peninsula New York supports SHARE, a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers. PINK LOTUS will be on view at The Peninsula New York from October 1 to November 15.

This slideshow requires JavaScript.

In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York‘s landmark Beaux-Arts facade. The installation activates the entrance of the hotel on 55^th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main facade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth.

The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer.

As in all of her work, Amorós’ PINK LOTUS has created a dialogue with the existing architecture and the history of the site. The dramatic composition provides the public with a unique visual experience created by the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are certain to make the PINK LOTUS one of the highlights of The Art of Pink.

Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public. For more information on PINK LOTUS, visit www.peninsula.com/newyork.

A popular part of every Peninsula in Pink campaign is the Pink Afternoon Tea. This October, guests at The Lobby of each hotel will relish a creatively themed The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats served on a tiered silver platter, and accompanied by rosé wines and bubbles.

Pink Lotus Cocktail

Pink Panna Cotta

Bright Pink® Teams Up With Aerie® By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign

Annual Campaign Focus On Breast Health Awareness For Young Women

Aerie To Donate 100% Of Sales From Limited Edition Bright Pink Bralette

Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a Bright Pink Limited Edition Bralette™ with 100% of sales benefiting Bright Pink, as well as customer fundraising opportunities. This will mark the sixth consecutive year for the partnership and will run both in-store and online from October 1st, 2015 – October 22nd, 2015.

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For 6th Consecutive Year For The 2015 Support Your Girls Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

In addition, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age and raise funds to fuel Bright Pink’s life-saving education and support programs.

“We feel so fortunate to be teaming up with Aerie for the sixth year in a row. The partnership is grounded in an authentic desire to reach young women and inspire them to be proactive with their health,” said Bright Pink Founder and CEO, Lindsay Avner. “Through Support Your Girls, Aerie will raise critical funds that support the growth and expansion of our programs while also educating their customers on breast health – a combination of efforts that will result in countless lives saved.“

THE PARTNERSHIP INCLUDES SEVERAL COMPONENTS:

– 100% of sales from the limited edition Bright Pink Bralette will be donated to Bright Pink. The bra, which is Bright Pink in color, retails at $24.95 and will be sold in stores and online at www.aerie.com beginning 10/1 through 10/22 while supplies last.

– Additionally, shoppers will be invited to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more.

– The online hub for the campaign will be found at www.Aerie.com/BrightPink where visitors can not only purchase the Bright Pink Bralette but also access breast health information.

– The partnership further extends online with a social campaign around #AerieSupports which encourages consumers to Show Their Support through twitter and instagram.

“Aerie is thrilled to continue our partnership with Bright Pink and celebrate our sixth consecutive year. This year’s “Support Your Girls” Campaign includes the launch of our limited-edition Aerie Bright Pink Bralette with 100% of all sales benefitting Bright Pink,” said Jennifer Foyle, Global Brand President of Aerie. “Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!”

The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.

Support Breast Cancer Awareness Month with KitchenAid and Cook for the Cure®

October 1 marks the beginning of Breast Cancer Awareness Month, and Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen®, is offering a number of ways for cooks and foodies to help support the fight against breast cancer.

KitchenAid. (PRNewsFoto/KitchenAid)

“KitchenAid is proud of our 14-year long partnership with Komen, and the tremendous success we’ve shared in raising awareness for this important cause,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “As of this year, we’ve raised over $10 million for Cook for the Cure, and we continue to explore new ways to keep cooks engaged with the cause.”

10,000 Cupcakes, One Great Cause
On October 1, the brand will launch a new social media-based program called 10,000 Cupcakes, One Great Cause that encourages cooks to whip up a cupcake recipe, snap a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. For of the entire month of October, KitchenAid will donate $1 for each and every cupcake photo that’s shared up to $10,000. Program details will be available here on October 1: http://cookforthecure.kitchenaid.com/10000cupcakes

KitchenAid Ceramic Bowl for Cook for the Cure (PRNewsFoto/KitchenAid)

Cook for the Cure Collection
The Cook for the Cure product collection from KitchenAid is expanding with new products, including a ceramic bowl for the 5-quart stand mixer. The white bowl is decorated with light and dark pink polka dots, adding a cheery splash of color to the kitchen. The bowl features a convenient pouring spout, is dishwasher and microwave safe and is available for $99.99. In addition, the brand recently unveiled 7- and 11-piece cutlery sets that will be available in Raspberry Ice, a bold and bright shade of pink, for a limited time only. The cutlery sets are constructed with high quality, German manufactured steel that undergoes a precise ice-hardening treatment, which uses a series of heating and cooling patterns to strengthen corrosion resistance and flexibility.

KitchenAid 11-Piece Cutlery Set in Raspberry Ice (PRNewsFoto/KitchenAid)

Suggested retail prices are $799.99 for the 7-piece set and $1,199.99 for the 11-piece set, and both will be available from October 1 to October 31. Lastly, KitchenAid launched a Cook for the Cure® cookbook, filled with more than 110 recipes and culinary inspiration for cooks. The book will be available October 1 on Amazon.com and retails for $19.99. The larger Cook for the Cure product collection, which includes stand mixers, blenders, food choppers and more, is available in a variety of pink colors and can be viewed here: https://cookforthecure.kitchenaid.com/pink-collection/.

Additional ways to get involved in the program include the Pass the Plate initiative, which invites cooks to register and pass an individually numbered Villeroy & Boch serving plate that features artwork by Chef Jacques Pepin. Each time the plate is passed to a new recipient, a $5 donation is made to Komen. The plate carries a suggested retail price of $24.95 and is available at Villeroy & Boch stores or by calling the KitchenAid Experience® Store at 1-888-886-8318.

Lastly, fundraising parties are a great way to catch up with family and friends on your own schedule and in your own home. Hosts can encourage their guests to bring a donation for the cause, in lieu of a host gift, and visit CookfortheCure.KitchenAid.com to access an information kit that includes party ideas, recipes and donation gathering information.

In 2015, KitchenAid will donate $450,000 or more to Komen through the Cook for the Cure program. Product sales will not affect this donation.

Cook for the Cure® is a registered trademark of Susan G. Komen.

* Based on a 2014 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

Creme Of Nature Announces Breast Cancer Awareness Month Campaign Including Continued Partnership With Look Good Feel Better

Leading Hair-Care Brand Plans An Action-Packed October Filled With Ways For Consumers To Get Involved Including Participation In Five Breast Cancer Awareness Walks Across The Country

Leading hair care manufacturer Creme of Nature® is partnering with Look Good Feel Better for an informative Breast Cancer Awareness Month campaign through the end of October. Look Good Feel Better is a free non-medical, national program dedicated to improving the self-esteem and quality of life of people undergoing cancer treatment. The campaign will include launching a limited-edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges; Breast Cancer Awareness walks in St. Louis, New York City, Jacksonville, Chicago and Atlanta; and a “Wear Pink Fridays” social media campaign, encouraging fans and consumers to pledge to wear pink on a Friday in October and post a photo using the hashtag #CourageousBeauty.

Creme of Nature’s Argan Oil from Morocco Pink Perfect Edges — a hair gel infused with Argan Oil that helps to control and hold down edges, without flaking, while moisturizing and adding Exotic Shine™ to the hair — will be available for purchase in October with a portion of its proceeds benefiting Look Good Feel Better.

The Look Good Feel Better program offers women step-by-step makeover sessions led by cosmetology professionals. The free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques, and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, turbans, scarves, and other accessories.

The Look Good Feel Better program is open to all women with cancer who are undergoing treatment. Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, Look Good Feel Better serves approximately 50,000 women in more than 15,000 workshops offered nationwide, delivered by 6,000 volunteers, as well as offering online and virtual services and support.

The brand’s observance of Breast Cancer Awareness Month will be highlighted with participation in five walks throughout the US, where Creme of Nature staff will walk with Breast Cancer Awareness supporters and donate supplies:

• October 3, St. Louis – The Breakfast Club Inc.’s Sista Strut Breast Cancer Awareness Walk. Sign up here
• October 18, New York City – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 18, Washington, DC – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 24, Chicago, IL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here
• October 24, Jacksonville, FL – American Cancer Society’s Making Strides Against Breast Cancer Awareness. Sign up here

As part of Creme of Nature’s continued support, the brand will match up to $2500 raised by each Creme of Nature team of staff, beauty bloggers and consumers in each city. Fans and consumers can sign up to walk with the Creme of Nature team in their city at http://cremeofnature.com/nature/courageous_beauty.html and stay tuned to Creme of Nature’s Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature) accounts for more information on signing up.

“Creme of Nature is honored to support these incredible organizations and the phenomenal women that they serve,” said Teneya Gholston, Creme of Nature’s Director of Marketing. “We are now in our fifth year of partnership with Look Good Feel Better, and our first year supporting The Breakfast Club and American Cancer Society with the Breast Cancer Awareness walks, and the heroism and stories of survival continue to inspire us. Our brand is committed to helping women feel beautiful and more confident, and we consider it a privilege to celebrate the beauty and courage of all women.“

Creme of Nature will be supporting Look Good Feel Better via a social media campaign using the hashtag #CourageousBeauty. The brand will donate $1 to Look Good Feel Better for every photo posted to social media of fans and consumers wearing pink on Fridays in October using the hashtag #CourageousBeauty. Creme of Nature has also included a link to the Look Good Feel Better website on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events.

Trusted for more than 30 years with salon professionals and consumers, Creme of Nature, owned by Revlon, is a leading brand of ethnic hair care products. For more information, visit www.cremeofnature.com or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature).

“THE ART OF PINK” TRANSFORMS THE PENINSULA HONG KONG THIS OCTOBER WITH A HOMAGE TO ALL THINGS PINK

Including A Fundraising Gala To Support The Global Breast Cancer Awareness Campaign

The Peninsula Hong Kong is again thinking pink for a purpose this October, for Breast Cancer Awareness Month. Marking its sixth anniversary in 2015, the annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become “The Art of Pink.” All of the Peninsula hotels worldwide will present a month of pink-infused arts, dining and spa experiences for guests to enjoy.

“The Art of Pink” at The Peninsula Hotels, designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. (All Images Courtesy of The Peninsula Hotels Communications Department)

In keeping with the global commitment to support innovative art-related initiatives and to encourage the development of an art dialogue in Kowloon, The Peninsula Hong Kong will host a “Pink Tie” Fundraising Gala on Tuesday, 29 September 2015. During the evening, a charity auction will be conducted by Mr François Curiel, Chairman of Christie’s Asia Pacific.

The proceeds of the sale will be donated to the Hong Kong Hereditary Breast Cancer Family Registry (hereinafter called “The Registry”), and include items, experiences and works of art:

– A spectacular butterfly brooch centring on a 12.43-carat pink morganite, to wings set with carved greyish blue jadeite, embellished by pink diamonds, blue diamonds, green diamonds, and white diamonds together weighing 8.69 carats, and mounted in 18-karat white gold by Moussaeiff Jewellers

–A unique four hours educational experience at L’École Van Cleef & Arpels in Paris Place Vendôme to explore the secretive worlds of Jewellery and Watchmaking and a private tour at the Maison’s High Jewellery Workshop, twinned with business class flights for two and an exclusive stay at The Peninsula Paris.

– A private archeologist-led tour of the Tod’s Group-sponsored Coliseum in Rome restoration, accessing areas not open for public view, together with a pair of Made-to-Order Gommino Club custom men’s driving shoes courtesy of Tod’s,

– A collectable handcrafted Alligator Ricky Bag in pink by Ralph Lauren

– A pink-themed work of art generously donated by Korean pop artist Dongi Lee and The Sovereign Art Foundation

–A work of art generously donated by Chinese contemporary painter and installation artist Qin Feng

– A supremely luxurious one night’s stay in The Peninsula Hong Kong’s Marco Polo Suite, including Rolls-Royce transfer, a 15-minute helicopter flight-seeing tour, a Pink Champagne breakfast for two, and a limited edition “Pretty in Pink” treatment for two at The Peninsula Spa

– Other interesting pink-themed lots consigned by generous sponsors

The Art of Pink builds on The Peninsula Hong Kong’s unique heritage, pioneering arts collaborations and storied partnerships with the world’s leading arts institutions and luxury maisons. The Peninsula in Pink campaign has raised a total of HK$ 3.3 million for breast cancer charities worldwide, including HK$ 1.7 million in 2014. In total, Peninsula in Pink at The Peninsula Hong Kong has raised HK$ 1.9 million, including HK$ 278,760 in 2014, which was donated to The Registry.

Pink is the preferred colour at The Peninsula Hotels each October, and to support The Art of Pink initiative, The Peninsula Hong Kong’s fountain in the forecourt and the hotel’s iconic façade will be artfully illuminated in pink with the Peninsula in Pink logo projected onto the hotel Tower each evening from 28 September to 31 October 2015. The hotel’s flower arrangements will adopt vibrant hues of pink, and guests can enjoy pink-infused gourmet dining and spa experiences, with part of the proceeds donated to The Registry.

To mark Breast Cancer Awareness Month, an exclusive Peninsula in Pink pin has been designed for each Peninsula staff member to wear. These will also be available for sale at the Concierge desk in The Lobby. Each pink ribbon pin is priced at HK$ 40 and all donations will be made to The Registry, to fund genetic testing, counselling and public education campaigns.

The Peninsula en Rose Afternoon Tea

The Art Of Pink Transforms The Peninsula Manila Once Again This October Into A Staunch Supporter In The Global Fight Against Breast Cancer

All Images provided by The Peninsula Hotels Communication Department

Peninsula In Pink Undergoes A Creative Makeover To Become The Art Of Pink Where Guests Enjoy Artwork By The Best Filipino Artists And Galleries, A Charitable Art Auction, Pink-Themed Afternoon Teas And Floral Decorations And Extra Pink-Tinted Treats And Surprises.

The Peninsula in Pink Campaign

The Peninsula Manila is again thinking pink for a purpose this October, Breast Cancer Awareness Month. Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula In Pink Charitable Initiative.

“The Art of Pink” at The Peninsula Hotels, designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. (All Images Courtesy of The Peninsula Hotels Communications Department)

Launched in Hong Kong in 2010, Peninsula in Pink is an annual event at all the Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with part of the proceeds donated to a local breast cancer organization.

In keeping with the global commitment to support innovative art, The Peninsula Manila will host an exhibition of artwork at The Lobby from September 15 to October by acclaimed Filipino artists BenCab, Plet Bolipata, Elmer Borlongan, Impy Pilapil and Ramon Orlina; industrial designer Kenneth Cobonpue; and select pieces from the collections of some of the finest contemporary Filipino galleries such as Artinformal, Avellana Art Gallery, Galleria Duemila, Silverlens, The Drawing Room and Tin–aw. All the pieces will be auctioned on October 1 by official auction partner Christie’s, with the proceeds donated to the Philippine Foundation for Breast Care, Inc which is rehabilitating the Breast Care Center of East Avenue Medical Center in Quezon City.

People Will Only See a Fraction of the Truth 2015 by Francis

Blue Hour 2008 and 2015 by Plet Bolipata

Coral Fan 2015 by Kenneth Cobonpue

Dance Form V 2010 by BenCab

Goddess 2010 by Duddley Diaz

Hope in Pink 2015 by Ramon Orlina

Mapisan si Mariya 2009 by Brenda Fajardo

Pretty in Pink 2015 by Elmer Borlongan

Propensity to Obsession 2014 by Bernardo Pacquing

Tally 2015 by Eugenia Alcaide

The Art of Pink builds on the partnerships The Peninsula Manila has created with leading Filipino artists and galleries to provide guests and the public with privileged access to art by established masters and emerging artists.

– Benedicto Reyes Cabrera or BenCab, as he is more popularly known is widely hailed as a master of contemporary Philippine art. In 2006, he was conferred the Order of National Artist for Visual Arts by President Gloria Macapagal-Arroyo in Malacanang Palace.

– Plet Bolipata is a sculptor, artist and designer whose cheeky sense of humor allows her to overlap and intersect with different forms of visual arts.

– Elmer Borlongan is one of the most prominent contemporary Filipino painters best known for his distinctive use of figurative expressionism. He is a recipient of the Cultural Center of the Philippines‘ Thirteen Artist Awards in 1994, and his works have since become some of the most widely exhibited and sought after at auctions among Southeast Asian artists.

– Impy Pilapil is one of the Philippine’s foremost sculptors. Preferring to use the mediums of glass, stone and metal – and often together – her works have a transcendental quality fusing the elements of sky, water, wind and oceanic solitude.

– Kenneth Cobonpue is a multi-awarded industrial designer and manufacturer known for integrating locally sourced materials with innovative, hand-made production processes. Cobonpue’s brand is known around the world for its unique designs and roster of clientele that include Hollywood celebrities like Brad Pitt and members of royalty. In 2007, TIME magazine called him “rattan’s first virtuoso.”

– Ramon Orlina is a multi-awarded glass sculptor who explores forms though glass cullets or crystal blocks, exploiting their translucent quality and smooth finish produced from months of reshaping and grinding.

– Artinformal (representing Eugenia Alcaide), Avellana Art Gallery (representing Francis “Kiko” Arnaez), Galleria Duemila (representing Duddley Diaz), Silverlens (representing Bernardo Pacquing), The Drawing Room (representing Gaston Damag) and Tin–aw (representing Brenda Fajardo and Julie Lluch) are among the finest contemporary Philippine art galleries who are riding a wave of interest in art sweeping through Southeast Asia.

“In Southeast Asia, the Philippines has the highest incidence of breast cancer,” says The Peninsula Manila General Manager, Ms Sonja Vodusek. “One in every 13 Filipinos falls victim to it and as a woman, a sister, a daughter and the general manager of an institution that has worked for nearly 40 years with various local organizations to help make a difference in the lives of Filipino people, I believe very strongly in the fight against this terrible disease.”

This is the impetus behind The Peninsula Manila’s continuing partnership with the Philippine Foundation for Breast Care, Inc as the charity of choice for its Art of Pink fundraising efforts. The hotel is also partnering with The Estée Lauder Companies, whose Breast Cancer Awareness (BCA) Campaign is devoted to defeating breast cancer through education and medical research, and Pink for Life Foundation Inc, a non-profit non-stock charitable foundation whose mission is to provide deeply discounted chemotherapy treatment for patients with Stage 1 to 2 breast cancer.

Every October, The Peninsula Manila launches its Peninsula in Pink Campaign, an initiative to raise awareness and funds in support of the Breast Cancer Awareness

At the conclusion of last year’s campaign, The Peninsula Manila raised P 5,900,000 – seed money that will be used to rehabilitate the Breast Care Center of the government-run East Avenue Medical Center. The center currently services 30-50 patients in space that can barely accommodate 20 individuals. The three-phased plan for the center will include enlarging the reception area, adding another wing as well as building a second floor, and purchasing 20 chemotherapy infusion chairs to supplement the two La-Z Boy recliners that they have.

Pink is the preferred color at The Peninsula Manila every October, and to support The Art of Pink initiative, the fountain, main entrances and guardian door lions of the hotel will be artfully illuminated in pink each evening from October 1 to 31, 2015.

As always, an exclusive PENINSULA IN PINK RIBBON PIN has been designed to mark Breast Cancer Awareness Month. Every Peninsula Manila staff member will wear this specially commissioned pink ribbon pin throughout October in support of this initiative. Pins are available for sale at a dedicated donation desk in The Lobby for P 250 nett, with a portion from each pin sold donated to the Philippine Foundation for Breast Care, Inc.

The Lobby’s offers a special The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweets and savory treats.

The Lobby’s premium teas selected and blended by The Peninsula’s tea masters can be enjoyed throughout October with a special The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats presented on a tiered platter for P 1,250 or from a buffet for P 1,680. In addition, the Pink Afternoon Tea offers may be paired with a glass of rosé Champagne at P 1,980 for the set or at P 2,350 for the buffet. For every The Art of Pink Peninsula Afternoon Tea sold, guests will receive a PENINSULA IN PINK RIBBON PIN and a donation will be made to the Philippine Foundation for Breast Care, Inc.

The annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become The Art of Pink. All of the Peninsula hotels worldwide will present a month of pink-infused art, dining and room experiences for guests to enjoy, such as the Pink Belle at The Peninsula Manila.

A special themed pink dessert will also be on offer in all the restaurants throughout October – “Pink Belle”, an airy confection of ivory chocolate, strawberry, mascarpone and Madagascar vanilla for P 490, including a PENINSULA IN PINK RIBBON PIN. More pink pastries are available at The Peninsula Boutique at P 190 each. For every pink dessert sold, a donation will be made to the Philippine Foundation for Breast Care, Inc.

The annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become The Art of Pink. All of the Peninsula hotels worldwide will present a month of pink-infused art, dining and room experiences for guests to enjoy, such as the Pinkilicious cocktail. at The Peninsula Manila.

All restaurants will offer a “Pinktini” – a delicious pink cocktail concocted to honor this meaningful initiative, priced at P 600, including a PENINSULA IN PINK RIBBON PIN, and P 400 without the pin. A pink mocktail – “Pinkilicious” – is available at P 490 with a PENINSULA IN PINK RIBBON PIN, and P320 without the pin. For every drink sold, a donation will also be made to the Philippine Foundation for Breast Care, Inc.

The annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become The Art of Pink. All of the Peninsula hotels worldwide will present a month of pink-infused art, dining and room experiences for guests to enjoy, such as the Pink Cosmo at The Peninsula Manila.

“The Art Of Pink” At The Peninsula Hotels Showcases Pink-Themed Art By Global Artists; Plus Inventive Dining And Events To Raise Funds For Global Breast Cancer Charities

The Peninsula Hotels in Asia, North America and Europe are again thinking pink for a purpose this October, Breast Cancer Awareness Month. Marking its fifth anniversary in 2015, the Peninsula In Pink Charitable Initiative is undergoing a creative makeover to become “The Art of Pink.” In keeping with The Peninsula’s global commitment to the arts, each hotel will exhibit specially commissioned pink-inspired artworks by acclaimed global artists, including internationally celebrated photographer Chen Man in Shanghai, renowned Chinese contemporary painter and installation artist Qin Feng in Beijing, Thailand’s best-known cartoonist Chiratorn Chirapravati in Bangkok, internationally recognized Peruvian artist Grimanesa Amorós in New York, French sculptor Nathalie Decoster in Paris, and prominent Korean artist Choi Jeong Hwa in Chicago.

“The Art of Pink” at The Peninsula Hotels, designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. (All Images Courtesy of The Peninsula Hotels Communications Department)

The pink masterpieces exclusively created for Peninsula will be exhibited at each hotel and auctioned, with the proceeds donated to local breast cancer charities.

Supporting innovative public art around the world is an ongoing commitment at The Peninsula Hotels. The Art of Pink Campaign builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established global masters and emerging local artists.

French sculptor Nathalie Decoster (All Images Courtesy of The Peninsula Hotels Communications Department)

Internationally celebrated Chinese photographer Chen Man (All Images Courtesy of The Peninsula Hotels Communications Department)

Highlights of The Art of Pink in 2015 also include pink-themed gala fundraising events featuring charitable auctions of the pink art masterpieces, plus special Peninsula dining and spa promotions and exclusive items donated by partner brands. Each Peninsula hotel will adopt its own creative theme for the event. Examples of giving back in a fun way include The Peninsula Bangkok teaming up with selected independent restaurants to present an evening of fine cocktails and cuisine in a pop-up format, and The Peninsula Hong Kong partnering with leading global auction house Christie’s for a first-of-its-kind gala and live auction of pink-themed luxury items.

A popular part of every Peninsula in Pink campaign is the Pink Afternoon Tea. This October, guests at The Lobby of each hotel will relish a creatively themed The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats served on a tiered silver platter, and accompanied by rosé wines and bubbles.

Guests at Peninsula hotels can also participate by purchasing the specially commissioned pink ribbon pin during October, together with enjoying the collection of pink-infused gourmet dining and spa experiences, with part of the proceeds donated to local breast cancer charities.

The creative theming of each Peninsula In Pink Campaign is designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. In its first four years, the Peninsula in Pink campaign has raised over USD 500,000. A dedicated webpage, www.peninsula.com/pink, will be launched in October featuring information on all Art of Pink initiatives, including the campaign’s history, photographs and videos.

The funds raised by Peninsula in Pink help local organizations to provide improved breast cancer-care facilities and services to patients in need. Examples include The Peninsula Manila, which is supporting the construction of a new and improved Breast Care Center at the East Avenue Medical Center, and The Peninsula Chicago, which helps transport breast cancer patients to and from medical appointments in the hotel’s fleet of MINI Clubman cars.

Sexy Hair Cuts For A Cause With National Cut-A-Thon

HUNDREDS OF SALONS PARTICIPATE IN SECOND ANNUAL CHARITY EVENT TO BENEFIT BREAST CANCER AWARENESS

More than 350 salons will band together in solidarity on Tuesday, October 22 for the second annual Caring is Sexy Cut-A-Thon, a marathon styling event organized by hair care brand Sexy Hair in support of Breast Cancer Awareness Month. Sexy Hair will donate 100% of the proceeds from each Cut-A-Thon appointment to Look Good Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of treatment since the program began.

Sexy Hair. (PRNewsFoto/Sexy Hair)

Founded in 1998, Sexy Hair has become a “must have” for leading Hollywood celebrities. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 45 countries and 60,000 licensed salons across the U.S. Widely known for its “big red can,” Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe as the brand’s ambassador, embodying the brand’s tagline “Styles Change. Sexy is Forever.”

The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians.

Last year, the first ever Caring is Sexy Cut-A-Thon raised more than $115,000 for Look Good Feel Better in just one day, thanks to the compassionate participation from salons across the United States. This year, salons and stylists will continue their commitment and encourage people everywhere to help Sexy Hair surpass last year’s sizable donation by making an appointment for a haircut on Tuesday, October 22. A percentage of proceeds from each haircut will benefit the cause.

Sexy Hair has been a partner of Look Good Feel Better since 2009, raising close to half of a million dollars for the cause in that time.  The second annual Caring is Sexy Cut-A-Thon reaffirms Sexy Hair’s relationship with Look Good Feel Better and its commitment to the fight against breast cancer, while spreading the brand’s mission to share “sexy” confidence with others by feeling and doing good. Throughout the year and into 2014, Sexy Hair will continue its dedication to cancer awareness with additional programs and new products.

“After the widespread success of last year’s Cut-A-Thon, we continue to be extremely proud that our salons and stylists have come together yet again to pay it forward on October 22,” said Karl Heinz Pitsch, President and CEO of Sexy Hair.  “Unfortunately, too many families are touched by the effects of cancer in this country.  Sexy Hair is known for its creativity and celebration of individuality–we also value community and it is our hope to show just how sexy caring can be.”

More information on the Second Annual “Caring is Sexy Cut-A-Thon” is available on the brand’s on its Facebook page, www.Facebook.com/SexyHair and on Twitter @SexyHair. For a full list of participating salons and to learn more about the brand please visit www.sexyhaircutathon.com. For more information on all Sexy Hair products and where to find them, please visit www.sexyhair.com or call (800) 848-3383. You can also visit us on www.Facebook.com/SexyHair and on Twitter @SexyHair. For more information about Look Good Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org.

David Yurman Creates Special Edition CLASSIC® Timepiece and Starburst Pendant for The Breast Cancer Research Foundation®

In honor of Breast Cancer Awareness Month, David Yurman, America’s premier jewelry and timepiece designer, proudly announces two new limited editions: the women’s CLASSIC® timepiece in pink ceramic and the Starburst pendant

David Yurman CLASSIC(R) Women’s Timepiece in Pink Ceramic. (PRNewsFoto/David Yurman)

featuring brilliant pink sapphires. Twenty percent of the purchase price of both styles will benefit The Breast Cancer Research Foundation® (BCRF), representing the company’s sixth year supporting the fight against breast cancer (www.bcrfcure.org).

The CLASSIC® Ceramic timepiece is defined by its sophisticated performance and design. Featuring a stainless steel and pink ceramic bracelet, this latest addition to the collection exudes effortless elegance. The brand’s iconic Cable is seamlessly integrated into the 34mm case, complete with diamond bezel.

David Yurman Starburst Pendant. (PRNewsFoto/David Yurman)

Also premiering is a new addition to the Starburst collection, a 16mm pendant sparkling with pink sapphires in sterling silver.  An ode to the designer’s wife, Sybil, and her love of fireworks, these pieces, like everything Yurman designs, feature the iconic Cable motif.

The Special Edition Pink Ceramic CLASSIC® ($7,200) and Pink Sapphire Starburst ($595) are available through the month of October at David Yurman retail stores and at www.davidyurman.com.

  The Breast Cancer Research Foundation®, founded by the late (and still very much missed) Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF awarded $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only breast cancer organization rated an “A+” by CharityWatch.  For more information about BCRF, visit www.bcrfcure.org.

David Yurman founded his company in New York in 1980, and quickly became known as America’s leading fine jewelry and luxury timepiece designer for men, women, and children. His signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 26 retail locations throughout the United States, France and China, and at authorized fine jewelry and timepiece retailers across the country. For more information about David Yurman, visit www.davidyurman.com. Follow on www.Twitter.com/davidyurman, www.Instagram.com/davidyurman, www.Pinterest.com/davidyurman, www.Youtube.com/davidyurman, and www.Facebook.com/davidyurman.

VARIETY And WOMEN IN FILM Celebrate Television’s Biggest Weekend And The Female 2013 Primetime Emmy Nominees With Pre-Emmy Party Presented By Yoplait® Greek

EMMY’S HOTTEST PRE-EVENT PRESENTED BY YOPLAIT® GREEK AND SPONSORED BY CIROC ULTRA PREMIUM VODKA, GALLO FAMILY VINEYARDS AND SHEILA G’S THE ORIGINAL BROWNIE BRITTLE

VARIETY and WOMEN IN FILM will hold their annual Pre-Emmy Celebration, Friday, September 20, toasting the 2013 female primetime Emmy nominees. Presented by Yoplait® Greek and sponsored by CIROC Vodka, Gallo Family Vineyards and Sheila G’s The Original Brownie Brittle, the pre-Emmy Awards bash is sure to once again be one of the entertainment industry’s most highly-anticipated events of the weekend.

Women In Film (WIF) is a non-profit organization dedicated to helping women achieve their highest potential within the global entertainment, communication and media industries. WIF’s fundamental belief is that entertainment created by and for women should represent 50% of all content worldwide, in sync with the voice of the population itself.  WIF’s mandate is to ensure gender parity for women in management positions as well as in front of and behind the camera, and to preserve the legacies of all women within the media industries.  Founded in 1973, WIF and its Women In Film Foundation provide for members camaraderie, networking opportunities, educational programs, scholarships, grants, film finishing funds, access to employment opportunities and mentorships, as well as enabling members who exhibit advanced and innovative skills numerous practical services, as well as participation in the organization’s film and television shadowing programs and its award-winning PSA program. For more information visit www.wif.org

Variety and www.Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group – Variety, www.Variety.com, Variety Insight, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.

Prior to the 2013 Primetime Emmy Awards telecast on Sunday, September 22, the exclusive soiree will take place at Scarpetta at Montage Beverly Hills. Variety and Women In Film is promising an evening to remember, featuring TV’s brightest talent and network and studio executives who will come to fete this year’s incredible female honorees.

This year’s event will feature a mid-century modern aesthetic and delectable cuisine from renowned Scarpetta chef Scott Conant; presenting sponsor, Yoplait® Greek, will delight guests with their delicious new Greek Yogurt in a variety of different flavors and will feature unique guest interactions centered around Breast Cancer Awareness Month; sponsor Gallo Family Vineyards will feature their family of wine varietals and invite guests to celebrate their families in TV by creating custom family crests at www.CrestCreator.com; guests will also be treated to a sampling of one-of-a-kind desserts featuring Sheila G’s The Original Brownie Brittle; CIROC Vodka will provide specialty cocktails while encouraging guests to celebrate responsibly.

Variety will spotlight the 65th annual Emmy Awards and Nominees with extensive in-book and online coverage leading up to the event and awards telecast.

“We are thrilled to once again join Women in Film in celebrating all of the outstanding female Emmy nominees,” said Michelle Sobrino-Stearns, Publisher, Variety. “We continue to support their various programs throughout the year and are honored to continue our partnership on this highly-anticipated annual event.”

The event’s Host Committee consists of primetime Emmy nominees including: Alec Baldwin, Julie Bowen, Connie Britton, Bryan Cranston, Laura Dern, Jimmy Kimmel, Laura Linney, Julia Louis-Dreyfus, Jane Lynch, Elisabeth Moss, Kerry Washington and Alfre Woodard. Additional committee members include television executives and producers Orly Adelson, Sarah Barnett, Mark Burnett, Jennifer Caserta, Charlie Collier, Roma Downey, Nancy Dubuc, Danica Krislovich, John Landgraf, Christopher Lloyd, Molly McNearney, Steve Mosko, Sue Naegle, David Nevins, Gary Newman, Jennifer Nicholson-Salke, Donna Pennestri, Abbe Raven, Ted Sarandos, Robert B. Sharenow, Nina Tassler, Dana Walden and Matt Weiner.

“We are delighted to once again co-host our annual Emmy event with Variety,” said WIF Television & Media Chair, Danica Krislovich.  “Variety has been so consistently supportive of Women In Film, helping us shine a spotlight on WIF TV & Media initiatives that have proven enormously productive in our community, like the series pitch and shadowing programs that allow aspiring producers and directors exclusive opportunities to learn their craft firsthand by observing professionals at work.”

Located in the vibrant epicenter of Los Angeles, Montage Beverly Hills is ideally situated for shopping and dining among Rodeo Drive’s storied collection of shops, restaurants and galleries. The hotel features 201 well-appointed guestrooms, including 55 suites as well as 20 private Residences. Spa Montage features 20,000 square feet of private relaxation lounges, a co-ed mineral pool and 17tranquil treatment rooms and is home to the flagship full-service Kim Vo Salon. Italian cuisine is impeccably served at celebrity Chef Scott Conant’s culinary gem, Scarpetta. Tucked discreetly above Scarpetta, £10 welcomes true connoisseurs to the lounge specializing in the world’s most precious whisky, The Macallan Single Malt. With their commitment to sustainability, Montage Beverly Hills was the first hotel and Residences to receive Gold LEED certification in Southern California. (For information and reservations, please contact Montage Beverly Hills at (310) 860-7800 or visit www.montagebeverlyhills.com.)