Express Launches #ExpressLife Campaign Featuring Karlie Kloss

Karlie Kloss Signs Long-Term Partnership to Become Brand Ambassador & Creative Consultant

Express, Inc. today announces the #ExpressLife campaign, in which the brand celebrates the optimistic attitude and dream big mindset of Express customers. The campaign is brought to life via a collaboration with a diverse group of individuals who inspire others to pursue their goals while showcasing their individual style with confidence. From sports figures to actors and entrepreneurs, these go-getters are united in their core values, passion for giving back and in their ability to elevate the conversation to make a positive difference.



An iconic groundbreaker, Karlie Kloss joins Express as Brand Ambassador and Creative Consultant, and will support #ExpressLife across all wearing occasions and act as creative collaborator on an exclusive collection debuting Spring 2017. The #ExpressLife campaign will kick off August 2016 with the fall denim collection.


#ExpressLife by Karlie Kloss (PRNewsFoto/Express, Inc.)

Centered around Karlie’s on-the go fashionable lifestyle, each denim look personifies her unique interests and pursuits. A series of six looks, photographed and directed by Inez and Vinoodh and styled by Veronique Didry will run in print, TV, in-store and on social media and digital platforms, including interview-like webisodes connecting Karlie’s thoughts on work, love, fashion, friends and her busy life. British actor and philanthropist, Douglas Booth accompanies Karlie on the men’s side with thoughts on life, art and giving back.

We’re thrilled to kick off #ExpressLife with Karlie,” said David Kornberg, Express CEO and President. “This campaign bridges the worlds of fashion, philanthropy and business. Karlie is an influential trailblazer who fits perfectly with our goal to bring the best fashion to our customers, allowing them to express their dynamic, individual styles with confidence.”


#ExpressLife by Karlie Kloss (PRNewsFoto/Express, Inc.)

I am excited to work closely with Express as a Creative Consultant and Brand Ambassador,” said Karlie Kloss. “I grew up wearing and shopping at Express in St. Louis, and have always loved the brand for its everyday, versatile looks that work for so many aspects of my life, whether I’m at work, school or out with friends. I cannot think of a better brand to collaborate with and create designs that capture my personal style.


#ExpressLife by Douglas Booth (PRNewsFoto/Express, Inc.)

A supermodel and social media phenomenon, Karlie is also a coder, student, philanthropist and entrepreneur. She is the founder of Kode With Klossy, a coding initiative that works to increase access to coding opportunities for young women and has a line of cookies that benefit FEED and CFDA. In partnership with Express’ design team and in support of Kode With Klossy, Karlie created a graphic tee, Like A Kloss, which underscores the commitment of Express and Karlie to encourage young women to achieve their goals. Purchases of this shirt will help support Express’ donation to Kode With Klossy and is Karlie’s debut piece to the upcoming exclusive collection.

Available online at beginning today and in-store August 1st, customers can check out the Like A Kloss graphic tee and the latest denim styles added to the current assortment.

Australian Men’s Underwear Brand Cocksox Celebrates Tenth Birthday

Since 2006 Cocksox has supported men across the globe with a wide range of underwear and swimwear featuring their signature enhancing pouch designs. Ten years on the company’s sexy styles are still pumping and grinding their way through the men’s fashion world.

Back in 2006, Nadiah Kanawaty saw a need in the men’s underwear and swimwear market for high quality sexy and enhancing designs. Running the idea past her partner Nigel Christensen, he immediately thought of the name Cocksox. It was the perfect name for the garment and the attitude they embodied – sexy, provocative and fun!

Cocksox 10th Anniversary Decadence Brief

Cocksox CX76SC 10th Anniversary Decadence Print Mens Underwear Sports Brief (PRNewsFoto/Cocksox)

The very first pair of Cocksox was a CX01 Underwear Brief that was listed on eBay. A decade later the CX01 is still the signature piece in the Cocksox range. From humble beginnings Cocksox now sell over 50 styles of underwear and swimwear. They have been seen in international magazines, TV shows, movies and extensively in online media.

All Cocksox have one thing in common: an anatomically designed pouch to lift and support a man’s ‘manhood’. The pouch provides supreme comfort, support and an enhanced profile. Cocksox do for men what the push-up bra does for women. There are no little surprises inside the Cocksox underwear or swimwear. As Kanawaty like to say – no rings, no slings! The enhanced profile that comes with wearing Cocksox is purely the result of the unique pouch design and the fabrics they are made from.

Cocksox 10th Anniversary Decadence Boxer

Cocksox CX12SC 10th Anniversary Decadence Print Mens Underwear Boxer (PRNewsFoto/Cocksox)

Underwear styles range from traditional boxers and briefs through to super-revealing thongs, and everything in between. There’s truly something for every guy, every mood, every day.

To this day Cocksox remains very much a family business. Over the years Nadiah’s siblings Oliver and Hannah have joined as General Manager and Sales and Marketing Manager respectively.

Being cheeky, original and unashamedly brash has been at the core of the company’s success. It is a trend that is set to continue with our latest special edition release.

To celebrate our tenth birthday Cocksox has released the Decadence Collection – five of their most popular underwear styles featuring a striking print of Cocksox slogans, brands and tags. As with every pair of Cocksox underwear ever made, comfort is key in the Decadence collection. The luxurious fabric feels great against the body, and the shape keeps your boys well presented all day long.

Comfort, style, sass – the Cocksox Decadence Collection has got it all. From day one Cocksox has loved to play with fun slogans, tags and cheeky statements to tell the story of our brand. The Decadence print shows off a bunch of our favorites and wraps them around you. By wearing these, you literally become a part of the Cocksox story.

Gap Marks (RED)’s 10th Anniversary in the Fight Against AIDS

Gap Has Raised $10M For The Global Fund Since 2006; Launches Special Product Collection To Mark (RED)’s 10th Anniversary

Gap is proud to commemorate (RED)‘s 10th anniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver (to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund), Gap has contributed $10 million dollars to the Global Fund to Fight AIDS, Tuberculosis and Malaria and has encouraged customers to support the fight through its (RED) partnership product collections that have heightened awareness of the AIDS pandemic and the opportunity to end it by 2030.

Gap RED Logo


To mark the anniversary, Gap is releasing a special collection of favorites for the entire family. The iconic (Gap)RED logo design, featuring inspiring text such as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts and tanks for men, women and kids and in onesies for baby ($24.95-$54.95). Outerwear and denim will also be offered for men and women, including a classic bomber and straight selvedge jeans for men and a denim jacket, jeans and sleeveless puffer vest for women ($79.95-$108). The collection will be available at select Gap stores around the world and on beginning July 26.

It is an honor for Gap to celebrate (RED)’s 10th anniversary. We’re proud of Gap’s role in helping (RED) launch 10 years ago,” said Jeff Kirwan, Global President, Gap. “(GAP)RED takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We’re pleased that our (GAP)RED collections spark meaningful conversations that inspire people to join the movement to end AIDS.

Gap - RED Collection

Selected styles from Gap’s new (RED) collection available for the entire family. (PRNewsFoto/Gap)

Deborah Dugan, CEO, (RED) said: “This year is an important anniversary year for (RED) which has generated a total of $350 million so far and impacted the lives of 70 million people. With our wonderful (RED) partners like Gap, we’re doubling down on our efforts to fight this preventable, treatable disease. We’re honored to see Gap once again bringing great (RED) apparel items to their stores around the world, making it easy for everyone, everywhere, to join the fight.”

Mark Dybul, Executive Director, the Global Fund to fight AIDS, Tuberculosis and Malaria, said: “The $10 million generated by Gap through their (RED) partnership underlines the importance of the private sector to ending the AIDS epidemic. Their contribution has enabled the Global Fund to improve the lives of many affected by HIV.”

To amplify the collection’s important message, Gap will release a series of videos that demonstrate the partnership’s impact on the fight against AIDS. This storytelling will engage audiences across Gap’s digital channels and social platforms and customers are encouraged to join the conversation by tagging social content with the hashtag #endAIDS.

(RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel.

(RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Billecart-Salmon, Ergo Depot, Fresh, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, NetJets, Piaggio, Uber, and Wolfnoir.

To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at

Life is Good® Heads Back to School With Expanded Collection of Collegiate Licensed Apparel

Co-Branded T-Shirt Line Delivers Positive School Spirit In Partnership With College Campuses Across The Nation

 Optimistic lifestyle brand Life is Good® has announced its partnership with more than ten top US colleges to spread the power of optimism through a unique line of collegiate licensed apparel. Following a successful launch with the University of Notre Dame last fall, the men’s and women’s co-branded collection features the positive messages that the brand is known for, integrated with the schools’ individual logos, colors and images. This collection will help further the company’s social mission as it donates 10% of annual net profits to help kids facing poverty, violence, and illness.   Life is Good® logo 2

My brother John and I launched Life is Good over twenty years ago selling our t-shirts at college campuses up and down the east coast.  It’s great to be back on campus – this time through partnerships with top schools across the countrysaid Bert Jacobs, co-founder and Chief Executive Optimist of Life is Good. “The college years are an important time where students are learning a lot and figuring out how they want to view the world. We hope that through our brand we can help inspire students to choose optimism.”

Alongside Notre Dame, schools that will join the Life is Good family include Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, and The University of Oklahoma. Founders Bert and John Jacobs’ alma maters will also be a part of the team – Villanova University and the University of Massachusetts, Amherst. Additionally, Auburn UniversityTexas Christian University, and University of California, Berkeley will be joining the roster later this summer. The collection will feature an assortment of men’s and women’s styles in short sleeve, long sleeve, and fleece, designed for students, college sports fans, alumni, and proud parents/family members.

We are so honored to be a part of alumnus John Jacobs’ post-college journey, as Chief Creative Optimist for a company that is doing incredible things in the world,” said David Curley, Director of Trademark & Licensing Administration at the University of Massachusetts. “The Life is Good collegiate collection combines the strength of two proud Massachusetts-based brands – the Minutemen of UMass and Life is Good.”

The co-branded collection is available now online (, at select retailers, and campus bookstores. Life is Good plans to further expand its collegiate licensed offerings later this year in a partnership with WinCraft and in early 2017 with Tervis.

The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism.  The company donates 10 percent of its net profits to help kids in need.  To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company.

The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. Please visit for more details

Feel The Future™: Cole Haan Launches 2.ZERØGRAND

The New 2.ZERØGRAND is the Most Advanced Grand Product to Datecole-haan-fall-2016-2-zerøgrand-null-HR

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce the launch of 2.ZERØGRAND – the next generation of ZERØGRAND, which debuted in July 2014. Featuring a 360 ̊ platform design that makes it the most advanced Grand product to date, 2.ZERØGRAND is the ultimate marriage of heritage, craftsmanship and functional performance engineering, created for an on-the-go city lifestyle.

2.ZERØGRAND is an elegantly considered evolution of ZERØGRAND and the phenomenon we created with the introduction of ZERØGRAND two years ago,” said David Maddocks, Chief Marketing Officer & GM of Business Development. “Our Innovation Team sought to give customers a next-generation product that moves with them to meet the demands of their always-on lifestyles. They have delivered in spades.


Cole Haan Fall 2016 – Men’s 2.ZERØGRAND Laser Wingtip Oxford – Ironstone/Ivory

Designed to mimic the natural motion of the human foot, each element of 2.ZERØGRAND promotes flexibility and cushioning, rivaling top-of-the-line running shoes. An anatomically contoured GRAND.ØS energy foam footbed cradles the foot for better weight distribution and cushioning, while airflow channels and moisture-wicking material assist in keeping feet comfortable. Zonal tongue and achilles padding provide an additional buffer, generating ready-to-wear comfort from day one, while also protecting the most important parts of the foot. A zonal laser-perforated brogue pattern on the vamp is a nod to the time-honored wingtip design, while also increasing flexibility.


Cole Haan Fall 2016 – Women’s 2.ZERØGRAND Laser Wingtip Oxford – Black/Bristol Blue


Women’s 2.ZERØGRAND Wing Oxford, $250 – $270

Available in Black Leather/Bristol Blue, British Tan/Molten Lava, Black Leather/Black, Black Nubuck/Ivory, Ironstone Nubuck/Ivory, Marine Blue/Ivory, Taupe Nubuck/Ivory

Men’s 2.ZERØGRAND Wing Oxford, $300 – $320

Available in Black Leather/Bristol Blue, British Tan/Molten Lava, Black Leather/Black, Black Nubuck/Grey, Chestnut Leather/Ivory, Ironstone Nubuck/Ivory, Marine Blue Nubuck/Optic White and Vapor Grey Nubuck/Ivory

2.ZERØGRAND is the ultimate in 360˚ design and innovation combining traditionally crafted dress oxford detailing with modern performance engineering. From the wingtip laser-perforated detailing to the GRAND.ØS motion outsole and everything in between, 2.ZERØGRAND works harmoniously for unrivaled flexibility, superior cushioning and reduced weight,” said Scott Patt, VP of Innovation & Design at Cole Haan.

To coincide with the launch and further capture the spirit of invention and innovation, the new “Feel The Future”™ campaign features entrepreneurial revolutionaries, sharing their companies’ progress towards a re-imagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes shaving revolutionaries Andy Katz-Mayfield and Jeff Raider of Harry’s and energy revolutionary Danielle Fong of LightSail.


Cole Haan Fall 2016 – 2.ZERØGRAND Feel the Future Campaign™ – Danielle Fong (LightSail)


Cole Haan Fall 2016 – 2.ZERØGRAND Feel the Future Campaign™ – Scott Patt (Cole Haan)

This campaign is part of the Cole Haan “Create The Future” marketing platform. The platform highlights the transformative individuals who are creating the next generation of innovations in the fields of fashion, art, design, entrepreneurship, and storytelling. Similar to the inspirational nature of their breakthrough creations, the innovative portfolio of Cole Haan products strive to give these revolutionaries the physical foundation they need to take giant leaps forward. We honor that spirit with “Create the Future”.

The 2.ZERØGRAND Collection is available on and in US and International Cole Haan Stores.

Sears Launches New Denim Lines, Sending Kids Back To School in Serious Style

New “The Secret Life Of Pets” App Game, Integrated Shopping Conveniences, On-Trend Apparel And Footwear Make Sears Back-To-School Shopping Fun And Easy

Sears has kicked off the back-to-school season with two new private label apparel lines, a new interactive in-store Sears app experience and shopping conveniences that make shopping easier, more fun with less time taken away from the last few days of summer.

Sears Roebuck and Co boys and girls

Sears kicked off the back-to-school season by expanding its popular Roebuck & Co. line to boys and girls. Previously only available for men, the new Roebuck & Co. line includes denim, plus khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls. (PRNewsFoto/Sears, Roebuck and Co.)

With fresh, updated jeans perennially high on back-to-school shopping lists, Sears was inspired to expand its popular Roebuck & Co. line to boys and girls. Previously only available for men, the new Roebuck & Co. line includes denim, plus khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls. Sears also introduced R1893 – a diverse women’s denim collection that features six fits and 52 washes.

Back to school style is about having the confidence and swag to rock a logo-less tee and unbranded jacket. It’s being on trend and owning your style by making it yours. And you can seriously do that at Sears,” said Joelle Maher, president and chief member officer for Sears. “The new apparel lines will remind our members that denim is not only our heritage, it’s our passion. We believe in expertly constructed fits, rich vintage washes and serious attention to detail.

R1893 – With a name calling back to when the Sears Roebuck name first appeared, this new women’s collection takes denim to a new level. The collection features six fits – hi-rise jeggings, girlfriend, boot, skinny, jegging, and skinny flare – with higher cotton content and fits with varying stretch, making the jeans feel buttery, yet durable, and holding in the right places. Sizes are 2-18 and range in price from $39-$49.

Sears Roebuck and Co R1893

Sears has introduced the new R1893 denim line, just in time for back-to-school season. With a name calling back to the when the Sears Roebuck name first appeared, this new women’s collection takes denim to a new level. The collection features six fits and 52 washes – hi-rise jeggings, girlfriend, boot, skinny, jegging, and skinny flare – with higher cotton content and fits with varying stretch, making the jeans feel buttery, yet durable, and holding in the right places. (PRNewsFoto/Sears, Roebuck and Co.)

Roebuck & Co. – This brand plays to Sears’ heritage and focuses on quality and value. The boys line has a classic collegiate feel, with tints of color and dry processing to give it a vintage look. The line comes in two fits – straight and slim straight, each in four washes – three denim washes and black. The girls line conveys a bohemian, free-spirited attitude and features three fits – jegging, legging jean, and boot cut, with stretch in each. The jegging comes in six washes, including black, grey, and two fashion colors (pink and turquoise); legging jeans have an elastic waistband and come in four washes/colors; and boot cut comes in two indigo washes. Denim sizes are 7-16 for girls and 8-20 for boys, with plus and husky sizing available, ranging in price from $24-$32.

Find Max and Win at Sears: Catching the wave of engaging, real-world app play, Sears teamed with the makers of the summer blockbuster “The Secret Life of Pets,” bringing the characters to the Sears app for a fun interactive game. To play the “Find Max” game, users launch the Sears app in-store then search for clues marked with a QR code. When all three QR codes are scanned, Max’s secret location is revealed, unlocking opportunities to enter sweepstakes, earn instant Shop Your Way points and more. Text “FINDMAX” to 73277 to download or update the Sears app.

Tying together Sears’ “Seriously Sears” back to school campaign is a series of digital videos that showcase Sears exciting new fashion looks for girls, boys and teens. Two spots viewable on Sears’ YouTube channel include “Chat” and “Soccer Moments.”

Sears Roebuck and Co The Secret Life of Pets game App

Catching the wave of engaging, real-world app play, Sears teamed with the makers of the summer blockbuster “The Secret Life of Pets,” bringing the characters to the Sears app for a fun interactive game. To play the “Find Max” game, users launch the Sears app in-store then search for clues marked with a QR code. When all three QR codes are scanned, Max’s secret location is revealed, unlocking opportunities to enter sweepstakes, earn instant Shop Your Way points and more. Text “FINDMAX” to 73277 to download or update the Sears app. (PRNewsFoto/Sears, Roebuck and Co.)

Offering More Deals on the Most-Wanted Back-to-School Gear

The National Retail Federation announced that frugality is top-of-mind with back-to-school shoppers this year, with 30 percent saying they will shop sales, 28 percent using more coupons, 25 percent using circulars to seek out deals, and 28 percent buying more store brands*. Therefore, Sears offers many ways for members to save for back-to-school, including weekly advertised deals on, via personalized digital coupons easily loaded using the Sears app, and special pricing and offers for Shop Your Way members.

Back-To-School Specials And Deals Include:

Take 40% off Dockers Uniforms for Kids with items starting at just $12

Take up to 50% off back-to-school fashions for juniors like the Bongo Junior’s Mock Neck Crop Top on sale for $9.99; reg. priced at $24 PLUS take an extra 20% off with the use of an in-store and online apparel coupon when you spend $50 or more

Save 50% on Roebuck & Co. Fashion Tops for girls 7-16 on sale for $9.99; reg. priced at $19.99


Save on Roebuck & Co. Young Men’s Relaxed Fit Straight Leg Jeans on sale for $17.99; reg. priced at $39

Save on Lee® Men’s Modern Series Straight Fit Jeans on sale for $32.99; reg. priced at $42

All family athletic shoes on sale – Reebok Adult Athletic Shoes on sale for $39.99-$69.99; reg. priced at$49.99-$79.99

Save on backpacks for the new school year on sale for $21-$48; reg. priced at $38-$60

Sears offers several conveniences to take the fuss out of shopping as parents prepare to get kids back in the groove. Personal Shopper from Shop Your Way allows members to get free personal shopping advice from experts across a broad range of product categories. Sears’ In-Vehicle Pickup service allows parents to shop online or via their mobile phone anytime and have their items brought to their car when they arrive at the store to pick them up in five minutes guaranteed. Looking for a different color or size of an item that’s not in-store? As an added convenience, Sears app users get free shipping on orders placed while in-store (when location services are enabled).

To see Sears’ best back-to-school deals, visit and join the conversation at #SeriouslySears.

Installation of the New York City AIDS Memorial Begins

Construction of the New York City AIDS Memorial is now underway at the recently named New York City AIDS Memorial Park at St. Vincent’s Triangle (by New York City Parks Department Commissioner Mitchell Silver) and located at the intersection of West 12th Street and Greenwich Avenue in the West Village. The Memorial organization expects final completion by early November, in advance of a public dedication for World AIDS Day on December 1, 2016.


Installation has begun on the New York City AIDS Memorial, located at the intersection of West 12th Street and Greenwich Avenue in the West Village. SOURCE: New York City AIDS Memorial (PRNewsFoto/New York City AIDS Memorial)

(In his statement Commissioner Silver said, “The New York City AIDS Memorial Park at St. Vincent’s Triangle stands at the crossroads of the richly historical West Village. Here, we honor and celebrate St. Vincent’s Hospital’s more than 150 years of service to our city, as well as the countless New Yorkers impacted by AIDS: those we have lost, those who live with H.I.V./AIDS, and those who continue to battle against fear and ignorance.”)aids_memorial_construction

I am thrilled by the announcement of the naming of the New York City AIDS Memorial Park at St Vincent’s Triangle, in the center of the community that provided loving care and support to my friends as they died of AIDS and lead the response out of the shadows of stigma, death and despair – into the light of hope, effective treatment and an eventual return to a more normal life. The memorial park pays tribute to our brothers and sisters who died of this plague,” adds Eric Sawyer, founding member of ACT UP and co-founder of Housing Works Inc. and Civil Society Partnership Advisor UNAIDS

The Memorial project was launched in 2011 by urban planners Christopher Tepper and Paul Kelterborn to recognize and preserve the history of the AIDS crisis through the creation of a Memorial to honor New York City’s 100,000+ men, women and children who have died from AIDS, and to commemorate and celebrate the efforts of the caregivers and activists who responded heroically to the crisis. Their efforts evolved into the New York City AIDS Memorial organization.aids_memorial_design-01

Steel columns for the monument’s 18-foot white canopy sculpture, fabricated in Argentina, are now being assembled onsite. Stone fabricators in Cold Spring, Minnesota are currently engraving the Memorial’s granite pavers, designed by world-renowned visual artist Jenny Holzer, with selections from Walt Whitman‘s Song of Myself. The Memorial also includes a central granite water feature and benches and will serve as the gateway to a new park.aids_memorial_design-02

The New York City AIDS Memorial will be the first significant public space dedicated to the AIDS epidemic in New York City. It is located at the site of the former St. Vincent’s Hospital, the epicenter of the epidemic in New York City, and also a block from the Lesbian, Gay, Bisexual and Transgender Community Center where ACT UP and other heroic advocacy organizations first began.

We are excited to see onsite installation beginning on the New York City AIDS Memorial,” said Keith Fox, President of the Memorial organization’s Board of Directors. “After years of working with the community, local elected officials and other stakeholders to approve a design and raise funds for construction, we are extremely grateful to finally see onsite installation beginning. New York City has come so far in its fight against HIV and AIDS. We are proud to remember the 100,000+ New Yorkers who have died from AIDS and offer the community a place to remember, reflect and learn. Along with the neighboring Stonewall National Monument, this is a proud moment for LGBT historic preservation.”aids_memorial_design-JH-plan

Tepper and Kelterborn, two urban planners who have never known a world without AIDS, launched the grassroots campaign to create the Memorial in 2011. Nearly 500 architects worldwide submitted designs for the Memorial during an ideas competition held in late 2011, sponsored by Architectural Record and Architizer and displayed at the AIA’s Center for Architecture. The jury, chaired by Michael Arad, designer of the National September 11th Memorial, selected a winning design by Brooklyn-based architectural firm Studio AI.

For more information or to support the New York City AIDS Memorial, visit