With The Successful Relaunch of Braun Kitchen Collection, De’Longhi Group Expands North American New Product Innovations
De’Longhi Group has launched a major expansion of its U.S. brand portfolio with the re-launch of the globally recognized Braun Household line of products last year. With a long-standing and highly regarded design heritage dating back 90 years, Braun products are performance-driven, stylish, durable and reliable. Building on the success of the relaunch, Braun is introducing a new hand blender, the MultiQuick 9 with groundbreaking ACTIVEBlade technology to complete more tasks with more convenience and perfect results, as well as a new stainless steel thermal carafe to its popular BrewSense Drip Coffee Maker. The new product will debut at the 2017 International Home + Housewares Show in Chicago, Illinois from March 18-21.
“We are excited to continue the expansion of Braun household products in North America,” said Mike Prager, De’Longhi Group NA’s President, and CEO. “The new introductions offer consumers products that provide a meaningful mix of sophisticated, thoughtful design, powerful performance and high-quality standards that represent the heritage of Braun. The brand continues to strive to provide the ultimate kitchen experience by transforming the complex into simple.”
Braun inspires confidence and simplicity in food and beverage preparation while saving time to help consumers realize their true culinary potential. Braun helps the home cook conquer the expected tasks in the kitchen so unexpected meals can be created with amazing ingredients.
The NEW Braun MultiQuick 9 Hand Blender is the next generation of Braun hand blenders bringing premium design and power to the kitchen, complete with up to five attachments, along with the revolutionary blending shaft. Culinary creativity is in the palm of your hand, with the power of the 700-watt MultiQuick 9 as the most versatile hand blender for even the hardest jobs.
The MultiQuick 9 hand blender features the world’s first ACTIVEBlade Technology that moves the blade up and down within the bell. This blade movement allows you to effortlessly chop nuts, coconut, ginger, pineapples, dark chocolate or any other hard-to-cut ingredients. Developed to tackle the toughest jobs, this innovative technology results in a cutting zone that are 2.5 times greater than that of traditional hand blenders. This results in faster blending times and finer blending results. Adapted to perform with ACTIVEBlade, the new PowerBell Plus incorporates an added milling blade, decreased suction and SplashControl technology that together contribute to an efficient and clean blending experience.
Like the popular MultiQuick 7 Series Hand Blenders that launched last year, the MultiQuick 9 has Smart Speed variable control technology inspired by German automotive engineering that allows you to intuitively change the speed and power of the hand blender using just your touch. The more you squeeze, the more power you get, making it easy to regulate speeds with just one hand. SPLASHControl technology prevents splashing and delivers the best blending results – to keep you and your kitchen spotless.
The hand blender also features durable stainless steel blades, an ergonomic one-handed design and the patented EasyClick Plus system for faster attaching of accessories with a new straight cut design that decreases the overall height of the hand blender keeping it comfortable and balanced in your hands. Continue reading