Service is King This Holiday Season at Target

Target Ushers in the Holiday Season with Enhanced Guest Service, America’s Fastest-Growing Loyalty Program and Expanded Same-Day Fulfillment Options

A Curated Assortment Of Target Exclusives And National Brand Partnerships Round Out Retailer’s Holiday Plans

  • Target adds nearly $50 million in payroll compared to last holiday to ensure more team members are available to assist guests during peak hours, and doubles the number of team members dedicated to fulfillment, including same-day services
  • In just two weeks, 25 million guests and counting have enrolled in the retailer’s new loyalty program, Target Circle, and that number is growing daily
  • Target Circle members will receive exclusive offers throughout the season, including early access to select Black Friday doorbusters and special deals – with no membership fee required
  • With the most comprehensive suite of same-day delivery and pickup options, Target helps guests get all their gifts and holiday essentials and more in as soon as one hour
  • Free shipping with orders arriving as early as the next day available Nov. 1 for all guests on hundreds of thousands of items with no minimum purchase required
  • Curated assortment of only-at-Target brands, new collaboration with Disney, more than 10,000 new toys, and thousands of gifts – most under $15 – make gifting easier than ever

Target Corporation has announced its plans to offer guests an unrivaled experience this holiday season. The retailer is adding nearly $50 million in payroll compared to last holiday to ensure more team members are available to assist guests during peak hours, and doubling the number of team members dedicated to fulfillment, including same-day services, so guests can get their orders in as soon as an hour. Target also shared that 25 million guests and counting have enrolled in Target Circle, now the country’s fastest-growing loyalty program. As Target Circle members, guests will have new and exclusive ways to save throughout the season. And with the most comprehensive suite of same-day delivery and pickup options, Target will make it faster and more convenient for millions of guests to get their gifts, holiday essentials and more.

Target CEO Brian Cornell with Team Members

Last year was our most successful holiday in more than a decade, and that momentum has continued with industry-leading results throughout 2019. Our strategy is paying off, and heading into the holidays, our investments and unmatched focus on service will make it easier for guests to shop on their terms, save and experience the joy of the season,” said Target CEO Brian Cornell.This season, we’re making our biggest investment in holiday payroll to ensure our team members will be ready to assist our guests when they are shopping most. Coupled with the tremendous response we’re seeing to Target Circle, our suite of same-day delivery services and compelling assortment, I’m confident Target will be America’s favorite place to shop this holiday and beyond.

Enhanced Service for the Holiday Season

As consumer preferences and shopping habits have evolved, Target has invested in training, payroll and specialty roles for store team members at its more than 1,800 locations nationwide. The effort has been designed to modernize and elevate Target’s approach to guest service by creating specialized roles for its more than 300,000 team members, who now dedicate their time and expertise to a specific department, like beauty or electronics, or service, like fulfillment. This season, the retailer is adding nearly $50 million in payroll compared to last holiday to make more skilled team members available to assist guests during peak holiday hours, like nights and weekends, and doubling the number of team members dedicated to fulfillment, including same-day services, so guests can get their orders in as soon as an hour. Additionally, the retailer has invested more than half a million more hours in training compared to last year to ensure its team is prepared to deliver exceptional guest service during the holiday season.

Target Circle

Target Circle logo

Since rolling out nationwide on Oct. 6, 2019, 25 million guests and counting have enrolled in Target Circle, and that number continues to grow daily as more guests take advantage of the program’s many benefits. During an 18-month test period, guests enrolled in Target Circle saved more, shopped more frequently and spent 2-5% more. When it comes to the holiday season, Target Circle members will be incentivized by a number of exclusive perks, including:

  • Early access to select Black Friday doorbusters
  • Kids Daily Deals from Nov. 1-27
  • Special deals throughout the season on holiday must-haves, including apparel, TVs and more

Other benefits of Target Circle include earning 1% on every trip to redeem at Target later and the opportunity to create a positive impact in local communities by voting to direct Target’s giving. Since Target began testing the program in select markets, Target Circle members have helped direct more than $650,000 in local giving within their communities. The program is free and easy to use, with no membership fee required.

Same-Day Services

Same Day Deliver With Shipt Logo

Now more than ever, guests are looking for convenient ways to shop, and Target offers the most comprehensive suite of options to get everything they need – without the wait or membership fee. For the first holiday season, Target has scaled up its popular same-day services, including Drive Up, Order Pickup and delivery with Shipt, across the country.

  • Drive Up Expansion – New this year, Target is the first retailer to offer Drive Up, its highest-rated service, in all 50 states. This free service enables guests to order in the Target app and have their items brought to their car, with most orders ready within an hour and brought out in less than two minutes upon arrival.
  • Delivery with Shipt – Also new this season, same-day delivery with Shipt, which allows guests to get items delivered in as soon as an hour, is available directly from Target.com and soon via the Target app. Additionally, guests now have the option to pay per order, use their RedCard to get 5% off their purchases, and receive Target Circle perks. Shipt is available from 1,500 stores in 48 states.
  • Order Pickup – Available at all Target stores, free Order Pickup allows guests to shop online or in the Target app and pick up their purchases in store, with most orders ready to pick up in just an hour.
  • Free Shipping – In addition to offering retail’s most comprehensive suite of same-day services, Target is making free shipping available to all guests for the holidays, with orders arriving as early as the next day. Beginning Nov. 1, all Target guests can access free shipping on hundreds of thousands of items, with no minimum purchase or membership required. The retailer will offer free shipping through Dec. 21
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Target Reimagines Toy Experience for the Holidays

(Photo Credit: Stephen Allen)

Retailer expands and reimagines space in hundreds of stores, doubles down on new and exclusive toys, and offers playful experiences for families with events and more

  • Nearly a quarter-million square feet of new space for toys across more than 500 stores
  • Remodeled toy department available in more than 100 stores
  • Deeper inventory and more than 2,500 new and exclusive toys–nearly double last year
  • 25,000 hours of joy with in-store events for families
  • New digital experience, gift finder for toys on Target.com, and digitally enabled kids’ gifting catalog

Target Corp. unveiled its plans for creating an unbeatable toy experience for shoppers this holiday season. Minneapolis-based Target Corporation serves guests at more than 1,800 stores and at www.Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. The retailer is adding nearly a quarter-million square feet of new space for toys across more than 500 stores and will complete remodels of toy departments in more than 100 stores. Guests will find great prices throughout the season, deeper inventory and more than 2,500 new and exclusive toys—nearly double compared to last year. Additionally, Target will host nearly 25,000 hours of family-friendly store events and is introducing a new toys hub on Target.com, as well as a digitally enabled kids’ gifting catalog.963442362ab9bb70265680b00e3a6733

For many guests, finding the perfect toy to wrap up and give their little-loved ones this holiday is going to be their top priority. We want them to know that Target is here to help,” said Mark Tritton, executive vice president, and chief merchandising officer, Target. “Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online. We’re excited to welcome more shoppers to Target this season and help them create memorable moments for years to come.”

Incremental Space for ToysTarget_Toys_1

By Nov. 2, Target will complete the expansion of nearly a quarter-million square feet of space for toys across more than 500 stores. The expanded departments will showcase larger items like electric ride-on vehicles, playhouses, outdoor playsets, and more. New displays will take items out of their packaging and put them into a 360-degree shopping experience. Playful signing will make it easy for guests to shop this new kid-friendly world and purchase items directly in-store or have them shipped to their home via Target.com. Continue reading

Target Brings Joy to the Holiday Season with New Brands, More Ways to Shop and Save

Retailer delivers specialty shopping experience with thousands of exclusives and #TargetFun for all

Target Corporation has unveiled its plans for the holidays, including new brands, thousands of exclusive gifts under $15, easy and convenient ways to shop and save, and festive in-store experiences.Holiday-header

Target previously shared that it is reimagining its brand portfolio with the introduction of more than 12 new exclusive brands by the end of 2018. Eight of those brands – spanning baby, kids, women and men’s apparel and accessories and home – will be available for the first time this holiday season, offering guests unprecedented style and value. Most recently, Target introduced Project 62, A New Day, Goodfellow and JoyLab, and on Nov. 5, it will unveil the much-anticipated Hearth & Hand with Magnolia. Co-designed with Chip and Joanna Gaines, Hearth & Hand with Magnolia features 300 products, most for under $30, including tabletop, home décor, and giftables, like a toy dollhouse and workbench, a letters to Santa mailbox, festive tableware and more. The collaboration with Target marks the couple’s first time creating product with a retailer.

These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality, and truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part—we’re just getting started.

A New Day

A New Day

A New Day is about feeling confident investing in personal style; making a fashion statement whether at work or play; gaining access to beautifully designed, high-quality products that last season after season; current trends and reinvented classics. The apparel and accessories line comes in sizes 0-16 and XS-XXL. And many pieces are available in Plus-sizes, ranging from X-4X and 14W-26W in select stores and online.

Goodfellow & Co

Goodfellow & Co

Goodfellow & Co offers style solutions that marry ease and discovery; showing guests that finding well-engineered, intricately designed apparel and accessories is as simple as making a Target run; core wardrobe essentials with a modern take on classic themes. The apparel and accessories line comes in standard, tall, big, and big and tall sizing in all categories, with extended size shoes launching in 2018.

Project 62

Project 62

Project 62 consists of thoughtfully designed, approachable modern home pieces for everyday life. The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living.

This year, Target has taken the guesswork out of gifting so guests can feel confident they will find the perfect gift for everyone on their list. With the introduction of four special collections curated for women, men, kids and teens and featuring nearly 1,700 items, most of which are exclusive to Target and under $15, guests can save time and money as they check name after name off their shopping list. These holiday collections, with products ranging from grooming sets for him, stationery for her and hundreds of stocking stuffers for only $1, will be prominently displayed in the main aisles and key departments of Target stores, as well as a dedicated experience on Target.com. Continue reading

Target Announces First Midtown Manhattan Store at Empire State Realty Trust’s 112 West 34th Street Location

Target has announced plans to open a 43,000 square foot small-format store in Manhattan’s Herald Square, located just west of the 34th Street and Broadway intersection, just one block from Penn Station. Target has signed a lease for the Herald Square small-format store with Empire State Realty Trust.

Target's New Herald Square 33rd st entry

Target’s New Herald Square store 33rd st entry

Projected to open in October 2017, the Herald Square store will be one of 30 stores Target plans to open this year, and will be the company’s third location in Manhattan, joining the Harlem and Tribeca stores. Additionally, Target has previously announced future plans to open small-format stores in Manhattan, including sites in East Village (projected to open summer 2018) and Hell’s Kitchen (projected to open in 2019).

Target Herald Square checkout

Target Herald Square vw 7 checkout

The company is focused on expanding Target’s small-format stores in dense urban neighborhoods, with New York being a priority market for the company’s growth. Target’s flexible store design allows for stores in smaller locations with assortments that are tailored to meet the needs of local guests.

The two-level Herald Square store will have two entrances, one off of 34th Street, and the other off of 33rd Street. The store will feature modern décor elements, including concrete floors, wood plank walls and ceilings, pendant and LED lighting and elevated merchandise assortment displays.

At approximately 43,000 square feet, the Herald Square store location will provide a quick trip shopping experience with a curated assortment mix, including:

  • Inspiration and style will be emphasized off of the 34th Street entrance, with apparel and accessories.
  • Convenient grab-and-go food and beverage items conveniently located off of the 33rd Street entrance. Additional grocery, including a robust, fresh assortment will be available in the store’s lower level.
  • Convenient self-checkout lanes will also be located on the store’s first level.
  • Apparel for the whole family
  • Stationery and home items dedicated to refreshing small living spaces
  • Open market grocery department
  • Health, personal care and beauty products
  • Services will include a CVS Pharmacy and Order Pickup

In addition to the new store’s robust product assortment, Target’s Order Pickup service the ability to buy online and pick up in store – will provide guests with the convenience of having their orders ready within one hour for pickup and the security of having online orders shipped to, and held at, the store.

The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” said Mark Schindele, Senior Vice President, Properties. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.

Target’s new 34th Street location concludes ESRT’s plans for the successful redevelopment of storage space, office, and retail into 90,000 square feet of retail,” said Thomas P. Durels, Executive Vice President and Director of Leasing and Operations for ESRT. “Target joins Sephora and Foot Locker at the best location on the 34th Street retail corridor, which spans from the Empire State Building to 7th Avenue. We are delighted to partner with Target and deliver once again to ESRT shareholders the bottom line results of our embedded growth.

Landlord representation was provided by Fred C. Posniak and Shanae Ursini of ESRT, along with Joanne Podell, Ian Lerner and Mary Clayton of Cushman and Wakefield. Peter Ripka, Richard Skulnik and Jeffrey Howard of Ripco Real Estate were Target’s broker representation.

Acclaimed Fashion Designer Isaac Mizrahi Is The Subject of First Museum Exhibition in March 2016

Isaac Mizrahi

Isaac Mizrahi, 2015. Photo Credit: Photograph © Jason Frank Rothenberg

The Jewish Museum will present the first museum exhibition focused on Isaac Mizrahi, the influential American fashion designer, artist, and entrepreneur. On view from March 18 to August 7, 2016, this survey exhibition explores Mizrahi’s unique position at the intersection of high style and popular culture.

MIZRAHI

Isaac Mizrahi takes a bow on the runway with his models at the showing of his 1997 Spring collection in New York Thursday Oct. 31, 1996. (AP Photo/Bebeto Matthews)

While best known for his clothing design, Mizrahi’s creativity has expanded over a three decade career, moving beyond fashion to embrace acting, directing, set and costume design, writing, and cabaret performance. Beginning with his first collection in 1987 and running through the present day, Isaac Mizrahi: An Unruly History weaves together the many threads of Mizrahi’s prolific output, juxtaposing work in fashion, film, television, and the performing arts.

Isaac Mizrahi; Behind the Scenes; Collection: Spring 2010

Behind the scenes, preparing the spring 2010 collection; Mizrahi’s design process is intense and at times hilarious, with many rounds of fittings and much impromptu experimentation. Credit Line: Photograph © Jason Frank Rothenberg

TJM_660-Mizrahi_F118-CocaColaDress

The Real Thing, Coca-Cola–can paillette dress, spring 1994. The Coke can makes an improbable appearance on the runway: Mizrahi used an elaborate process to create these custom paillettes from real Coca-Cola cans. He worked with the charity We Can, which employed homeless New Yorkers to collect cans to recycle; these were shipped to the sequin-maker Langlois-Martin in Paris, where they were cut into paillettes that were then sent to India to be beaded onto dresses. The result is a high-fashion, nearly weightless modern take on a ubiquitous American icon. Credit Line: Photograph © Jason Frank Rothenberg

Box Spring Heel

Spring-Heeled Heels, leather, metal, spring 2010. Credit Line: Photograph © Jason Frank Rothenberg

Mizrahi’s inventive and provocative style brings complex issues into the arena of fashion, igniting a spirited discourse about high versus low, modern glamour, and contemporary culture. His runway shows were cast with unconventionally beautiful models of all ethnicities, dressed in Star of David belts, Western wear infused handmade lace, Adidas sneakers in place of high heels, handbags worn as hats, or a humble cotton undershirt paired with a floor-length taffeta skirt. Uniting opposites is a Mizrahi signature, which can be seen in his many combinations of evening and sportswear, formal and casual, couture and mass market.

Mizrahi’s outsized personality, loquacious charm, and innate sense of timing have made him a beloved figure, appearing in living rooms across the country through his numerous film and television cameos, as a judge on Project Runway: All-Stars, and on his current show on the QVC network Isaac Mizrahi Live!.

TJM_660-Mizrahi_F201-ElevatorPadGown

Elevator Pad Gown, grosgrain-ribbon bodice, quilted silk and lamb’s-wool skirt, spring 2005. Workhorse elevator padding used by movers inspired Mizrahi. He appropriated the quilting technique, but elevated the shipping blanket in a patchwork of blue, green, gray, and silver silk Credit Line: Photograph © Jason Frank Rothenberg

TJM_660-Mizrahi_F079-Blossom

Blossom Blazers, double-silk gazar jackets with ruffle collar, silk crepe pants, spring 1991. “I tried to take the silliest things, like ruffles, and toughen them up,” Mizrahi notes. Here, ruffles are writ large, recalling the Elizabethan ruff and giving structure to a decorative element. The jacket was produced in pink, orange, or aquamarine. The aim was to turn a daywear blazer into an article of evening dress.” Credit Line: Photograph © Jason Frank Rothenberg

Isaac Mizrahi was born in 1961 in Brooklyn, New York. Raised in a Jewish family, he attended the Yeshiva of Flatbush before transferring to New York City’s High School for the Performing Arts (he was a featured  extra in the groundbreaking film, Fame, based on the school) and then Parsons School of Design. He entered the New York fashion scene in the late 1980s; his clothing line, Isaac Mizrahi New York, debuted at Bergdorf Goodman in 1986. In 1989 he received the Perry Ellis Award for Emerging Talent and was named Council of Fashion Designers of America (CFDA) Womenswear Designer of the Year, an award he won again in 1991.TJM_660-Mizrahi_F062-UnzippedPoster.jpg

Unzipped, a riotous, witty, and insightful documentary about the making of his fall 1994 collection, earned Mizrahi and the director, Douglas Keeve, the 1995 Audience Award at the Sundance Film Festival. When his fashion house closed in 1998, Mizrahi followed other passions in theater and dance, designing costumes and sets for Mark Morris and Twyla Tharp and winning a 2002 Drama Desk Award for Outstanding Costume Design for a Broadway revival of Clare Boothe Luce’s The Women. In 2003 he was the first fashion designer to launch a line of well-designed, affordable clothes in collaboration with Target.

TJM_660-Mizrahi_F027-Target

High/Low: a 2003 ad for IM for Target made the point. Credit Line: Courtesy of Target Corporation

Today he stars in Isaac Mizrahi Live!, a call-in home-shopping TV show that airs weekly on the QVC network. He also appears as a judge on Project Runway All Stars. Mizrahi has directed and narrated “Peter and the Wolf” at the Solomon R. Guggenheim Museum, directed and designed “The Magic Flute” and “A Little Night Music” for the Opera Theater of Saint Louis, and worked the red carpet at the Oscars and Golden Globe Awards. He is currently at work on a television series and memoir.

Marilyn Kingwill / ArenaPAL

SAN FRANCISCO BALLET ; Program C: Beaux: Mark Morris. choreographed by Mark Morris, San Francisco Ballet, 2012. Lonnie Weeks and Pascal Molat at Sadler’s Wells, London, UK ; 2012 ; Credit: Photograph by Marilyn Kingwill, image provided by ArenaPAL.

TJM_660-Mizrahi_F008-Blackbird

Blackbird, Star of David belt, ostrich-feather hood, stretch wool jersey bodysuit, stretch wool jersey pants, suede and brass belt, fall 1991. Mizrahi irreverently puts symbols to work as part of the religious, political, and cultural mash-up of the fall 1991 collection. “If crosses are everywhere, why not make the Star of David ubiquitous too? Just another thing?” Credit: Photograph © Jason Frank Rothenberg

Isaac Mizrahi: An Unruly History will be organized thematically, exploring key trends in Mizrahi’s work—from the use of color and prints to his witty designs that touch on issues of race, religion, class, and politics. The core of the exhibition will feature iconic designs from the Isaac Mizrahi New York clothing label (1987–98), the “semi-couture” collections (2003–11), and his trailblazing line for Target (2002–8). Continue reading

Los Angeles LGBT Center To Honor Jane Fonda, With Award Presented By Lily Tomlin at 46th Anniversary Gala Vanguard Awards

Screenwriter Ron Nyswaner to be Presented Award By Frances McDormand

Los Angeles LGBT Center’s 46TH Anniversary Gala Vanguard Awards Saturday, November 7, At The Hyatt Regency Century Plaza

The Los Angeles LGBT Center is proud to announce that two-time Academy Award winner Jane Fonda and Academy Award nominated screenwriter Ron Nyswaner will be honored at the Center’s 46th Anniversary Gala Vanguard Awards on November 7 at the Hyatt Regency Century Plaza in Los Angeles. Fonda will receive the award from the incomparable Lily Tomlin, her co-star in the hit show, Grace and Frankie. Nyswaner’s award will be presented by Frances McDormand.20060425154119

Since 1969 the Los Angeles LGBT Center has cared for, championed and celebrated LGBT individuals and families in Los Angeles and beyond. Today the Center’s more than 500 employees and 3,000 volunteers provide services for more LGBT people than any other organization in the world, offering programs, services and global advocacy that span four broad categories: Health, Social Services and Housing, Culture and Education, Leadership and Advocacy.

One of the nation’s premier LGBT charity events, the Center’s Anniversary Gala Vanguard Awards will bring together more than 1,200 LGBT people and their allies to enjoy cocktails, dinner, and entertainment, while celebrating inspirational honorees who exemplify courage, compassion, and a relentless tenacity for creating positive change in the world. The evening also features an extensive silent auction that includes high-end items, packages, and experiences.

This honor means a lot to me. The work that the Center does for the LGBT community, its children, and extended families is profound and essential,” said Fonda, who will soon appear in director Paolo Sorrentino’s Youth.

Fonda became a friend and ally to the LGBT community at a time when celebrities advocating for LGBT rights was almost unthinkable. She campaigned with Harvey Milk against California’s anti-LGBT Briggs Initiative, fought Anita Bryant – the notorious activist who demonized LGBT with a campaign to repeal an anti-discrimination ordinance in Florida – and has been a lifelong supporter of the LGBT community and champion for human rights.

“Since long before I worked with Jane, I was in awe of her energy, activism, and generosity,” said Tomlin. “Three decades later, I am still in awe of her and feel truly privileged to bestow this well-deserved honor. She has earned this over and over and over in her lifetime.

Nyswaner is an openly gay writer, producer, documentary filmmaker, activist and pioneer in LGBT-related films. He’s the Academy Award-nominated screenwriter of Philadelphia, the first major studio film to address homophobia and AIDS, and is the winner of a Peabody Award for his film Soldier’s Girl, which tells the true-life story of transgender heroine Calpernia Addams. More recently he wrote Freeheld—starring Julianne Moore and Ellen Page—the groundbreaking story of a woman’s struggle to win her lesbian partner’s pension benefits after she’s diagnosed with terminal cancer. He is also the co-creator of the Nyswaner/Salzman Film Archive, the fourth largest LGBT film archive in the United States.

Sponsors of the Center’s Anniversary Vanguard Awards include DIAMOND SPONSOR: Wells Fargo; PLATINUM SPONSORS: AT&T DirecTV and The Palette Fund; GOLD SPONSORS: Anita May Rosenstein Foundation, American Airlines, Comcast NBCUniversal, Nordstrom, Bloomberg Philanthropies, General Motors, U.S. Bank, Van Fletcher & Skip Paul, Southern California Gas Company, Barry McCabe, PacFed, Greg Fullmer/Danny Hawkins/Douglas Dyakon, Curt Shepard & Alan Hergott, and Lionsgate; SILVER SPONSORS: The Huntington, Ralphs/Food4Less, Union Bank, Target, Out@WB, The David Bohnett Foundation, Johnson Controls, The Hyatt Regency Century City Plaza, LabCorp, Rose Greene, Nihon Kohden, UTA Foundation, and JPMorgan Chase & Co.; IN-KIND SPONSORS: Pride.com & The Advocate, LA Pride, Stoli, Pasquini Coffee, and Lesbian News; and OFFICIAL WINE SPONSOR: Kobler Estate Winery

Additional participants and attendees will be announced in the coming weeks. Please visit www.lgbtvanguardawards.org for additional information including details on how to purchase tickets.

Express Yourself with Eddie Borgo for Target

When Target announced its latest designer collaboration with Eddie Borgo, who’s crafted a first-of-its-kind limited-edition collection of customizable jewelry, accessories and wall art, in late May, the excitement couldn’t be contained.

Eddie Borgo

Eddie Borgo

Eddie has an amazing eye, and we love the ingenuity and quality of craftsmanship of this collection,” said Kathee Tesija, Chief Merchandising and Supply Chain Officer for Target. “Our guests are looking for ways to personalize their look and express their individual sense of style, and this line gives them the ability to do just that through beautifully designed jewelry and accessories that feel incredibly luxurious.”

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

Poppy Delevingne, face of the campaign, poses with designer Eddie Borgo

The collection features the designer’s signature aesthetic – geometric shapes and symbols inspired by sculptural art and architecture – and on-trend textures, colors and finishes (think silver, gold and rose gold combined with materials like hand-poured resin, brass mesh and chains). It gets even better; the best part of this collection is how easy it is to custom-create your own unique pieces! Simply select a jewelry or accessory item, such as a handbag, necklace or earrings, and style it with a variety of components, including charms, studs and totems.

When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” said Borgo. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”

Now with the launch of the collection only days a way, the company has released the Eddie Borgo for Target Look Book and and it’s not just the galaxy-inspired disc bags and backpacks that have people calling the collection “out of this world.” Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning July 12.