Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)
On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.
diverse as New York City itself, merchandise includes a curated
offering across all categories. Customers can shop a comprehensive
selection of apparel brands across a broad range of accessible and
aspirational price points, including Dries Van Noten, Givenchy,
Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and
Topshop, complemented by an extensive selection of accessory
brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach
its heritage in shoes dating back to 1901, Nordstrom NYC offers
customers three shoe departments, including one entire
floor dedicated to women’s shoes. The vast shoe selection will
include Gucci, Prada, Christian Louboutin, Golden Goose, Tory
Burch, Birkenstock, UGG, Steve Madden, Nike and more.
testament to the ever-evolving nature of the New York City store, the
first level will be home to a rotating series of installations,
kicking off with a Christian Louboutin pop-up featuring an
exclusive 30-piece capsule of footwear, handbags and gift items
for men & women, inspired by the Palais de la Porte Dorée
Museum near Louboutin’s childhood home in Paris.
to its roots in shoes, Nordstrom is launching Perfect Pairs,
an exclusive collaboration with 14 customer favorite brands, and a
diverse group of NYC muses, bringing together the likes of Steve
Madden with model Winnie
Harlow; Cole Haan with
poet and activist Cleo Wade; Nike with
Tennis champion Maria Sharapova; Birkenstock
with celebrity stylist Leslie Fremar; UGG with costume
designer Patricia Field, and more.
Kim, Nordstrom Vice President of Creative Projects, also brings
the unique Nordstrom offering to life, curating concepts within the
flagship to create a sense of newness and discovery for customers.
Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.
off fall with Nordstrom x Nike (NxN), Nordstrom has developed
the ultimate women’s sneaker boutique with a distinctive view on
style and sport. NxN is the place to find coveted Nike product with a
curated selection of merchandise from the most compelling brands in
fashion. To celebrate the opening, the shop will exclusively launch a
Jordan Air Latitude 720 sneaker with Swarovski and the Nike by
Olivia Kim capsule collection of sneakers and apparel, inspired
by Kim’s NYC-experience during the 90s, launching in-store on October
opening of the New York City flagship brings the exciting in-store
curation of SPACE, a boutique featuring advanced and emerging
designer collections selected by Olivia Kim from brands such as
Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose,
Molly Goddard, and Simone Rocha, as well as exclusives
from Tom Wood and Sandy Liang. Unique to the flagship,
SPACE includes the first branded in-store shop from Acne Studios,
and a one-of-a-kind Comme des Garçons shop designed with
artist and furniture designer Marc Hundley.
This New Location Marks The Company’s Second Connecticut Store and The First Of Two East Coast Openings This Fall
past week, leading
fashion retailer Nordstrom,
the doors to Nordstrom
the SoNo Collection,
the company’s second full-line store in Connecticut. The three-level,
140,000 square-foot store features the latest store design, a
brand-new service concept, a new beauty and wellness experience, and
a comprehensive offering of clothing, shoes and accessories for the
entire family. The first Nordstrom store in Connecticut opened at
Farmington in 1997.
The SoNo Collection (100 N. Water St, Norwalk, CT 06854 +1-203-299-0701) is a new 83-store strong shopping, dining, art, and entertainment destination located near I-95 in South Norwalk, Connecticut , just one hour outside of New York City. The SoNo Collection has a lot to offer, including an expansive selection of your favorite fashion retailers and an abundance of one-of-a-kind art and entertainment experiences in Fairfield County.
newest store design concept includes lighter fixtures, more windows
and natural light that connect the shopping experience to the outside
world. The goal was to create spaces where customers want to spend
their leisure time, to encourage a sense of discovery for new brands
or styles they haven’t tried before.
apparel features fashion in a variety of price points including
of-the-moment brands like rag
& bone, Veronica Beard, FRAME,
designer brands including
Missoni, Carolina Herrera and Oscar de la Renta;
and exclusive and limited distribution brands like Madewell,
and more than 35
Nordstrom Made labels.
In shoes, customers can find everything from Nike
Doc Martens to
including several Nordstrom Exclusive styles from Valentino,
Prada, Golden Goose
The store also has four specialty handbag boutiques including Chloe,
will also find the retailer’s latest beauty concept Nordstrom
which highlights wellness, haircare and beauty tools with top
trending brands and services to pamper customers from head-to-toe –
whether they have 30-minutes or three hours. Services include:
Beverly Hills Brow Suite:
A boutique brow experience with experts trained to reshape and
sculpt using the Anastasia method.
Coat Nail Salon:
Featuring manicures and pedicures using plant-based and mostly
This light bar service brings convenient and effective five to
sixty-minute treatments to customers using the latest LED
technology. The facial bar offers various treatments ranging from
spot treatments to peels.
beauty brands include dedicated boutiques by Chanel,
Atelier Cologne, Diptyque, Jo Malone,
as well as Charlotte
Tilbury, Sulwhasoo, Arcona, Herbivore, Kopari
Shoes and clothing include designer brands like
Ksubi, Norse Projects,
as well as Madewell
Men, Patagonia and
to name a few. The Kid’s Wear department features Tucker
+ Tate, Miles Baby
and the store also has an
At Home department,
a full-service bistro-style restaurant Bazille,
for artisan coffee and snacks.
eager to welcome customers to showcase our latest store design and
some of the company’s most exciting new beauty and service concepts,
in addition to great fashion at a breadth of price points,”
said Molly Carmody, Nordstrom the SoNo Collection store manager. “We
can’t wait for customers to experience the best of what we have to
offer and look forward to welcoming them right here in Norwalk.”
the retail landscape continues to evolve, Nordstrom is looking to
make shopping in-store and online a seamless experience that’s easy,
convenient and serves customers on their terms. The answer? A new
service concept called Express
launching at Nordstrom the SoNo Collection for the first time. This
new department features a dedicated 2,700 sq. ft. area where
customers can pick-up online orders, try them on, issue express
returns and access in-store alterations and tailoring services all in
one place. Additional services include Curbside
bra and prosthesis fitters,
Day kicked off at 8 a.m. with Beauty
a high energy beauty party – just outside the store’s SoNo
Collection mall entrance. Customers enjoyed a preview of the store’s
exciting cosmetics selection as well as one-on-one time with
Nordstrom beauty experts who provided inside scoop on fall beauty
trends. More than 320 employees welcomed customers when the doors
officially opened at 10 a.m.
night before opening, Nordstrom hosted Nordstrom
Night Out –
an opening party that raised more than $80,000 for Fairfield County’s
Foundation and Domestic Violence Crisis Center.
More than 1,000 guests were in attendance to experience an exclusive
preview of the new store while enjoying cocktails, gourmet delights
and desserts; entertainment from artists DJ
fall fashion presentations and an opportunity to shop the season’s
the end of the month, Nordstrom the SoNo Collection will be joined by
– the company’s first flagship store in New York City, opening
Men’s Store NYC
opened in April of 2018.
Shop Brand-New Designer Goods Priced Up To 80% Off At Three-Day Fundraising Event
Tickets Available For VIP Reception, Early-Access + GA Shopping On Nov. 14; Free Public Sale Nov. 15 + 16
Works, a NYC non-profit organization that provides advocacy,
support and lifesaving services to those impacted by homelessness and
HIV/AIDS, will host its annual Fashion for Action fundraiser
November 14-16, 2019. The highly anticipated event, brings
together the best in entertainment and fashion for an exclusive
shopping experience at the Housing Works Thrift Shop flagship
location in Chelsea. The three-day event will kick off on November
14thwith a series of ticketed affairs
that include a VIP reception, early-access and general admission
shopping, culminating in a sale that is open to the public November
event is sponsored by Amida Care, Arthur J. Gallagher & Co.,
BCM One, BMO Bank, Comserv, Synoptek, and Our/ New York Vodka.
for Action began in 2004 with founding chair Andre Leon Talley
and the late Natasha Richardson at the helm. Past event chairs
have also included Thom Browne, Patricia Clarkson, Francisco
Costa, Dree Hemingway, Marc Jacobs, Natalie Joos, Derek Lam and
Rachel Roy. Together with the support of the fashion and
beauty community, the benefit has grown to raise over $5 million
towards the fight against HIV/AIDS in New York City.
For Action 2019 will showcase a bounty of brand-new
merchandise, marked 50-80% off retail prices, donated by the biggest
names in fashion. The sale will feature Men’s and Women’s apparel,
shoes, handbags, accessories, and jewelry from brands that include:
Dior, Dolce & Gabbana, Issey Miyake, Coach, Helmut Lang,
Theory, and more!
over 25 years, Housing Works has fueled the fight to end HIV
and Homelessness through fashion. The organization’s 13 Thrift
Shops and signature events directly benefit its trailblazing work in
grassroots activism, healthcare, and housing. Housing Works
led the way during the height of the AIDS crisis in New York City,
and continues to lead resistance efforts across the country in this
current political climate.
benefit will begin with a
VIP Cocktail Reception
gathering industry icons and leaders in fashion and entertainment at
Rubin Museum of Art.
The event will be co-hosted by award-winning actress
TV/radio personality and host of Sirius/XM’s Bevelations on Radio
Andy. They will be joined by event chairs: Bethann
Tony and Grammy Award winner Billy
Silver, Iman, Mickey Boardman, Patricia Field, Phillip Picardi,
Vice President of Fashion Direction, Bloomingdale’s and Michael
VP of Press and Influence, Hermès are Founding Chairs. The reception
will be followed by two ticketed offerings that include early access
and GA providing an opportunity to shop in advance of the public sale
that will run November 15-16. Tickets
are now available for purchase with detailed pricing information
addition to the array of new designer merchandise, Fashion for
Action will include items from the personal wardrobe of a
selection of hand-picked style influencers, Closet Curators.
Showcasing a collection of clothing and accessories that reflect
their own individual style, this year’s Closet Curators include:
Visual Architect and Brand Consultant Kesha McLeod, Will
Taylor of Bright Bazaar, Style Monk’s Jerome LaMaar,
Patrice Farameh from The Curated Collection, Fashion Stylist
and Designer Dennis Kenney/NONDK, PR/Marketing consultant
Logan Horne, theCurvycon Co-founder and Blogger Cece Olisa
as well as the epic 70’s-era costume wardrobe donated by the
acclaimed HBO series The Deuce, now in its final season.
from Fashion for Action support Housing Works‘ ongoing
advocacy and integrated services including trailblazing work to
address the opioid epidemic and prevent overdose deaths.
Fashion for Action 2019
November 14, 2019
Reception 5:30pm – 7:30pm, Rubin Museum of Art, 150 West 17th
The nationally recognized women’s apparel brand has partnered with designer Christian Siriano on a series of capsule collections focused on age and size diversity
J.Jill, Inc. announced the brand’s first ever design collaboration with CFDA designer Christian Siriano on a series of capsule collections, the first launched on September 12 in stores and on JJill.com. A vocal advocate for body and age inclusivity in fashion, Siriano’s first capsule collection includes an array of elevated style essentials and extra-special pieces that are perfect for fall. Sharing J.Jill’s philosophy that style is for every size and shape, each piece in the collection is available in a wide range of sizing, including XS–4XL or 0–28 as well as Petite and Tall categories.
“Christian Siriano is one of today’s most influential fashion designers and a celebrity red-carpet favorite,” said Linda Heasley, President and CEO of J.Jill. “Christian is known for his design inclusivity and, like J.Jill, believes that style is for everyone. He’s a natural collaborator for us.”
The September capsule drop includes a white shirt collection featuring the classic staple in various iterations available in-store and on JJill.com. Launching exclusively on JJill.com, the rest of the September collection includes dresses with elevated design elements such as flared sleeves, waist-conscious silhouettes, draping detail, as well as a chic, nature-inspired print. Other key pieces in the collection include a teal tie-waist puffer jacket, a faux-suede skirt and a shawl lapelled blazer with zipper detailing that can be taken from day to night.
“J.Jill is a brand that designs for all women, and that’s been a part of my ethos as a designer since the very beginning,” said Siriano. “I think fashion is something we all should have a piece of. It’s celebrating people and this idea of beauty. And what’s beautiful? For me, it’s all different types of women—shapes, sizes and ages.”
A key element of the brand’s values and a focus of Christian Siriano’s first collection is the J.Jill Compassion Fund Tee. Designed with a simple, yet powerful message: Kindness is strength, 100% of the net proceeds from the sale of the tee shirt will benefit the J.Jill Compassion Fund. Since its inception, the J.Jill Compassion Fund has given more than $17 million in grants and in-kind donations to community-based organizations across the country that support and empower women to move forward faster and establish a better life for themselves, their children and their families.
Available November 6, the Christian Siriano for J.Jill Holiday Collection features model ambassadors Candice Huffine, Maye Musk and Marquita Pring, who were selected for their commitment to women’s empowerment as well as body and age positivity, which is core to the mission of the J.Jill brand. The holiday collection includes beautiful winter-inspired design elements and glamourous touches to make dressing for a special occasion feel easy, yet memorable. The multimedia holiday campaign will live on JJill.com, in the brand’s holiday catalog, in stores, as well as on social media platforms.
Pottery Barn Kids and Pottery Barn Teen, members of the Williams-Sonoma, Inc. portfolio of brands, is celebrating the launch of exclusive collaborations with renowned fashion designer and entrepreneur, Rachel Zoe. The Rachel Zoe x Pottery Barn Kids and Rachel Zoe x Pottery Barn Teen collections draw inspiration from her signature style of timeless glamour and her life as a fashion entrepreneur and mother.
collaboration includes nursery, playroom and bedroom collections
designed in a serene blush and ivory color palette with metallic
accents and feature a variety of textiles including cozy faux fur,
animal prints and sequins for pops of glamour.
Zoe believes ‘glamour is in the details’ and together we have
created luxe collections that bring those details and her iconic
style into the home space while still being functional and meeting
the needs of children and teens,” said Jennifer Kellor,
President of Pottery Barn Kids and Pottery Barn Teen.
From the soft and whimsical cascading Rachel Zoe Trailing Butterfly Crib Fit and Rachel Zoe Velvet Stitch Quilt with hand-stitched gold detail, to the matte black Rachel Zoe Race Car Ride On and Rachel Zoe ‘Play All Day’ Neon Sign, the Rachel Zoe x Pottery Barn Kids collaboration offers a range of playful yet chic designs to elevate any child’s nursery, bedroom and playroom space. The collection also boasts an assortment of giftable pieces such as the luxe faux fur Rachel Zoe Leopard Baby Blanket, and the black and white Rachel Zoe Giraffe Nursery Rocker. The Rachel Zoe Doll, a replica of the designer, is styled in one of Zoe’s favorite red carpet looks complete with accessories.
The Pottery Barn Teen collection takes inspiration from Rachel Zoe’s fashion line and glamorous signature style. The gold Rachel Zoe Chain Fringe Table Lamp and Rachel Zoe Chain Fringe Chandelier, and the Rachel Zoe Glitter Leopard Sheet Set and Rachel Zoe Metallic Sunburst Quilt with embroidered stitching are the epitome of luxe decor. Highlighting her love of accessories and sunglasses, the collection also includes an assortment of jewelry organizers like the Rachel Zoe Jewelry Floor Tower, Rachel Zoe Sunglass Holder, Rachel Zoe Beaded Pouches and Rachel Zoe Beaded Jewelry Boxes that celebrate her passion for vintage design while capturing some of her own trademark phrases such as “Shut it Down” and “Hey Gorg”.
have been a longtime fan of Pottery Barn Kids and Pottery Barn Teen,”
said Zoe. “What an honor to collaborate on this iconic brand
that has been a part of my life for many years. These collections are
the perfect representation of effortless glamour which exemplifies my
approach to both styling women as well as the home. I wanted
everything to feel incredibly luxurious but still warm, inviting and
dream-like. I was so excited to create these beautiful pieces that
children and teens can bring to life every day.”
out Macy’s Presents The Edit online to get inspired for fall with
fashion trends and advice from Macy’s Fashion Office
Newness In Store With thredUP, Mango Woman, the Watch Drop, Sam
Edelman and more
fall, we get the opportunity to effect a fresh start and a chance to
reintroduce the world to our most remarkable selves. Macy’s
incredible assortment of fashion, accessories, home and beauty is
full of perfect pieces to make shoppers feel confident, while cooling
temperatures offer new ways to layer trends in a way that feels
to spark your personal style inspiration? Check out Macy’s Presents
The Edit, a digital destination for all the latest style advice,
curated by the experts at Macy’s Fashion Office. For some fresh
fall fashion, check out new additions to Macy’s including thredUP,
Mango Woman, the Watch Drop, Sam Edelman, Beatles product, and more.
start of autumn truly sparks a renewed sense of creativity as it
relates to getting dressed,”
said Durand Guion, vice president, Macy’s Fashion Office. “We’ve
curated the season’s top trends including animal print power and
plaid mixing, highlighting the must-have patterns of the season, in
addition to a color spotlight on green and all of its rich and deep
variations. Our take on beauty this season celebrates a bold and
beautiful look. This fall, we’ll offer more style options than ever
to help her express a remarkable sense of individual style.”
fall campaign, “For Every You,” features the power of
fashion as self-expression and follows women on the journey to the
ideal look to the soundtrack of Lizzo’s “Like a Girl.” Women
choose an outfit for more than outward appearance, as a look can also
express who they want to become while wearing it. Macy’s vast
fashion selection gives women freedom to express all parts of
themselves and bring their inner dreams and aspirations into the
world. Produced by Macy’s in collaboration with BBDO New York, the
30-second spot began airing across television and digital September
8, along with robust supportive content rolling out across digital
Instagram, Macy’s is launching Besties,
a first-to-market collaboration with Instagram and Bustle Digital
Group, featuring the time-honored tradition of shopping with your
best friend. No one can offer fashion advice quite like your BFF, so
follow along with three real-life sets of friends as they shop Macy’s
fall fashion collection and explore the season’s featured trends
with fully shoppable content. Want to show off your own style? Post a
selfie of your own Macy’s fall fashion look on Instagram, Twitter
or Facebook and hashtag #macyslove for a chance to be featured on
@macys Instagram or macys.com.
autumn, shoppers can seek out remarkable style and engage with key
trends in a personal way. For women, greenery is the central hue for
fall. Deep shades of kelly and olive reference the natural world and
tones can be mixed and matched effortlessly. Varied textures add
interest and dimension, like a snake and crocodile I.N.C.
International Concepts pump. For a little more boldness, walk on the
wild side with animal prints of every variety. From natural leopard
on faux fur coats to neon hues of snake on Bar III dresses, pattern
is king of the jungle this season. Try a new twist on plaid with bold
color mixes and prints of all sizes, like a tweed Julia Jordan dress
or a Vince Camuto plaid top and skirt with just the right hint of
lengths are key in skirts and dresses, like those from Tommy
Hilfiger, especially when paired with oversized sweaters. Add some
drama to a casual look with a voluminous sleeve or make the ultimate
style statement with a Lauren Ralph Lauren head-to-toe plaid suit.
Animal prints make marks on everything from handbags to Calvin Klein
intimates, while statement earrings approach the trend with
tortoiseshell prints. Western accents adorn shoes, hats and saddle
bags with buckles, fringe and whipstitch details. Chunky sole
sneakers, like those from DKNY, keep any look feeling fresh and new
arrivals shoes from Sam Edelman offer something for every style.
menswear, gray matters this fall. From sleek tailored suiting in
windowpane patterns by Tommy Hilfiger to streetwear sets by Ellesse,
the head-to-toe monochromatic look is sure to turn heads. For a
standout moment, try a silver metallic moto trucker jacket from
Michael Kors or an abstract printed trench from Alfani. The modern
utility trend also offers new twists on menswear favorites. A
military jacket from Levi’s is an effortlessly cool take on the
trend, while a head-to-toe wine-colored camo suit from I.N.C.
International Concepts is the ultimate statement.
your fearless self this fall and don’t be afraid to play with
color! Bold and bright eyes are the hottest beauty trend this season.
Pack on the pigment with Anastasia Beverly Hills x Jackie Aina
Palette or clean beauty brand PÜR’s Barbie Endless Possibilities
Pressed Pigments Palette. Use the same shade on the lower lash line
to amp up the wow factor! On days where you want to up the ante but
don’t have the time, try the season’s hottest lip trend, the
flame lip. It’s great to wear on its own and make a chic bold
statement. Channel your inner French girl with Dior Rouge Dior
Lipstick in 080 Red Smile or Chanel Rouge Allure Liquid Powder in 954
Radical. This modern twist on the classic red lip brings orange hues
out to play.
transition into the colder months also brings on new skincare needs
and regimens. Macy’s has made the task of finding what works best
for all skin types easy by offering skincare solutions by concern.
Whether it’s dryness, dullness, anti-aging, oily skin, dark circles
or acne, find the right products to target and remedy issues and help
you put your best face forward. Go to a local store or visit our
get pro tips and curated product recommendations that’ll keep you
confident and radiant in your skin this fall.
Home and Entertaining
La Dolce Vita this fall with pieces designed with the simplicity and
craftsmanship of the Italian lifestyle in mind. Tuscan tile-inspired
decals and olive branch embossing bring depth to plate settings,
quilts and serveware. Terracotta hues, rich blues and vibrant yellows
breathe life and authenticity into home decor. Martha Stewart
Collection serveware and textiles bring the richness and comfort of
the Old World countryside right to your home. Inspired by
family-style culture, highlight your hosting skills with an olivewood
Lazy Susan or marble wine and cheese pieces from Thirstystone. Set
out a cheese board, equipped with a built-in slicer for easy
self-serving, or keep guests’ wine at temperature all evening with a
sleek marbled wine chiller. Achieve the peak Italian lifestyle by
recreating the perfect espresso with coffee and espresso machines
from Brim and Nespresso. Made for countertop convenience, these
modern appliances will transport you to a café in Milan.
In-Store and on macys.com
of newness is in store this autumn, beginning with the recent launch
of Mango Woman in select Macy’s stores and on macys.com. The
chic assortment from the Spain-based label includes womenswear and
accessories, with inspiration reflecting the essence of Mediterranean
style with a contemporary twist.
has also partnered with thredUP, the world’s largest fashion
resale marketplace, on a pilot program to create a secondhand
shopping experience in select Macy’s stores. Millions of consumers
use thredUP to sell clothes they no longer wear and buy vetted
secondhand apparel; now Macy’s will add a selection of those high
quality secondhand products to 40 stores, allowing customers to
discover the thrill of the thrift with great deals on the new-to-you
brands and constant new arrivals.
launches are also hitting the menswear floor in select stores and on
macys.com, like a created for Macy’s capsule of Beatles
apparel. These tees and fleeces celebrate the 50th anniversary
of the legendary “Abbey Road” album.
will also be commemorating another Hollywood icon with the exclusive
Barbour International Steve McQueen Collection. McQueen was
one of the British brand’s most famous fans since wearing their
designs in the 1964 ISDT (International Six Days Trial) in East
Germany, and the collection pays homage to his classic Americana
Watch Drop program
is returning this fall, with 25 exclusive, limited-edition men’s,
women’s and unisex watches. These special timepieces will drop
online at macys.com/watchdrop
in three waves on September 10, September 24 and October 15.
School of Style
is back in session at STORY
the always changing “store to explore” inside 36 Macy’s
locations nationwide. This semester, expressing personal style is the
top major during STORY’s third experiential concept – School of
Style STORY. Opening September 12 and running through October 24, the
STORY at Macy’s campus is the place to discover and master your own
unique flair. The course catalogue features options like adding
timeless basics to your wardrobe in Trend Equations 101 to Studio Art
4U, where a blank canvas can be transformed into a masterpiece. The
fall class can also hit the stacks of the Style Library to learn how
to enhance their home and life on the go. With a host of electives
focused on styling sessions and customization workshops, the School
of Style class of 2019 will be prepped to conquer the fall fashion
scene and graduate with honors.
Marks the Brand’s First-Ever 360 Global Campaign; Will First Air on
U.S. Broadcast Stations
Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its new global advertising campaign, ‘WEAR WITH ABANDON™.’ The campaign captures the adventurous optimism of the cowboy spirit, exemplifying the opportunities that arise when people take risks and choose to live with courage. The campaign launched with TV spots on U.S. broadcast and cable stations on Saturday, Sept. 7.
introduction of our first-ever global advertising campaign is a
significant milestone for our Wrangler brand,” said Tom
Waldron, global brand president at Wrangler. “The WEAR WITH
ABANDON™ campaign demonstrates the emotional reasons that rock
stars, riders, and everyday heroes around the world have identified
with this iconic brand for more than 70 years, and marks the
innovative rebirth of the cowboy spirit coming to life. Today’s
announcement is the beginning of an exciting new platform that will
help us reach millions of consumers around the world.”
WEAR WITH ABANDON™ campaign will be featured in U.S. print,
digital, radio and broadcast channels and will be introduced in other
regions of the world in the coming months. The campaign features a
series of videos and still images with an inclusive range of cast
members, from the iconic cowboy to bold women and adventurous young
adults. Shot by American filmmaker and screenwriter Michael Lawrence,
it captures the raw, honest emotions and experiences of the “moment
before” that can define a lifetime – the second when an
individual decides to jump in, or head home.
excited to build on our rich heritage of authenticity as we launch
our new global advertising platform,” said Jenni Broyles,
Wrangler Vice President, General Manager North America. “As we
adapt the campaign to local and regional markets around the world, we
are also accelerating our focus on creating engaging, innovative
experiences coupled with best-in-class apparel products for our
WEAR WITH ABANDON™ campaign was developed with Mother New York,
global agency of record. The campaign can be viewed here.
is available in retail stores worldwide, including brand flagship
stores in Denver and Dallas, department stores, mass-market
retailers, specialty shops, western outfitters, and at Wrangler.com.