STORY at Macy’s teams up with Well+Good to demystify wellness with curated products, health tips and experiences at 36 stores nationwide
STORY at Macy’s, the ever-changing, narrative-driven retail concept inside 36 Macy’s stores nationwide, unveils its latest theme: “Feel Good.” Now through April 2020, Feel Good STORY brings a fresh focus on wellness and uses merchandise curation and events to explore simple and actionable ways for customers to find greater balance, energy and nourishment. In partnership with the award-winning fitness and wellness media platform, Well+Good, Feel Good STORY leverages its expertise in the field to help define and demystify what it means to live a healthy life through both editorial tips and product picks.
The wellness-focused retail narrative invites discovery through three curatorial spaces and each introduces merchandise and experiences to help you feel Balanced, Energized and Nourished. The Balanced moment is all about mindfulness and invites guests to pause for a complimentary meditation in partnership with Calm, the number one app for sleep, meditation and relaxation. To feel Energized, customers are invited to explore something new, from weighted arm bangles by Bala to an in-store barre fitness class. Finally in Nourished, healthy habits are the focus with new takes on snacking from Dada Daily and alcohol-free elixirs by Seedlip.
STORY at Macy’s product curation meets with editor-approved intel from Well+Good to add a simple, informative layer to the experience. For example, shoppers will discover that to get a good night’s sleep, editors suggest “cooling down your bedroom,” alongside the dodow, a glowing timer that teaches you to fall asleep. Additional tips cover topics like the benefits of dark chocolate, relaxation techniques, and how to maximize your crystals. Well+Good also supports STORY’s merchandise curation by leveraging its 2020 Wellness Trends to inform product selections like snack-able chickpeas. Within these broad moments, STORY at Macy’s and Well+Good take aim at trending topics like sleep, self-care, exercise, hydration, muscle recovery and healthy snacking.
“Well+Good decodes and demystifies wellness to help our community live a healthy lifestyle in a way that works for them,” said Alexia Brue, co-founder of the award-winning media company Well+Good. “Partnering with STORY at Macy’s allows us to share our rigorously researched editorial content in a new and exciting way, giving people in-person tips to feel more Balanced, Energized and Nourished.”
To bring the Feel Good experience to life, STORY energizes its in-store environment with meditation spaces in partnership with the Calm app at all locations and a range of community-centered events focused on wellness. The concept will host events featuring local experts in the health and wellness space for cooking classes, panel discussions, journaling and meditation workshops, a manicure bar, yoga and barre classes, and mocktail-faking workshops.
A special selection of STORY at Macy’s wellness product will also be available on macys.com, curated by the three focus areas. From a lavender mimosa candle by Paddywax in Balanced and collapsible foam roller by Brazyn Life in Energized to a mocktail faking kit by Luckies of London in Nourished, online shoppers will be able to discover something that will make them feel good, too.
In 1976, the U.S. government introduced Black History Month in conjunction with the nation’s bicentennial to honor the achievements and cultural richness of the African-American community. Today, more than 44.5 million U.S. citizens identify as Black. As such, the company celebrates the gifts, voices and legacy of this diverse population.
Macy’s celebrates Black History Month 2020 at select locations nationwide with special appearances by influencer Monica Veloz, Hair Love writer, director and producer Matthew Cherry, comedian Phoebe Robinson, activist Marley Dias, NFL Hall of Famer Jerry Rice, celebrity hair stylist Kim Kimble, and many more.
Macy’s Black History Month events will be held at the following stores:
Macy’s Baldwin Hills (Los Angeles) – Saturday, Feb. 8 at 2 p.m. with Monica Veloz
Macy’s State Street (Chicago) – Thursday, Feb. 20 at 6 p.m. with Matthew Cherry
Macy’s Herald Square (New York City) – Thursday, Feb. 20 at 6 p.m. with Phoebe Robinson and Marley Dias
Macy’s Union Square (San Francisco) – Saturday, Feb. 22 at 2 p.m. with Jerry Rice
Macy’s Lenox Square (Atlanta) – Saturday, Feb. 22 at 2 p.m. with Kim Kimble
Macy’s Aventura (Miami) – Saturday, Feb. 22 at 2 p.m. with The Workshop at Macy’s
The month’s events kick off at Macy’s Baldwin Hills in Los Angeles with a make-up tutorial and discussion about diversity and inclusion in the beauty industry from influencer Monica Veloz. At Macy’s State Street, Chicago native Matthew Cherry will screen his 2020 Oscar®-nominated short-film Hair Love and discuss how he used the power of family to tell a compelling story about real people. Comedian and co-star of podcast 2 Dope Queens, Phoebe Robinson, and 14-year-old activist and creator of #1000blackgirlbooks, Marley Dias, will appear at Macy’s Herald Square in New York City for an evening of insightful dialogue. Three-time Super Bowl® champion and Hall of Famer Jerry Rice will appear at Macy’s Union Square in San Francisco. At Macy’s Lenox Square in Atlanta, customers can enjoy a demonstration and celebration of the diversity of Black hair from celebrity stylist Kim Kimble. At Macy’s Aventura in Miami, representatives from Macy’s Diversity and Inclusion team and The Workshop at Macy’s will participate in a discussion on the diversity of Black people and Black culture as well as select a high potential Black-owned business to join The Workshop at Macy’s class of 2020.
In addition to appearances by these notable innovators, Macy’s will showcase Black History Month-themed windows throughout February in Chicago, New York City, Philadelphia, and Washington, D.C. Macy’s locations. The windows were created in partnership with Maplewood, New Jersey artist, Lisa Hunt. “My work explores the spatial and meditative relationships found within repeat patterns,” she commented. “The windows are expressed with a minimalist approach inspired by Art Deco, traditional African and Eastern textiles comprised of graphic shapes, symbols, and re-imagined typographic elements. The screen printed patterns employ an aesthetic use of gold leaf as a nod to its adorning use throughout art history.”
ONYX, Macy’s Black Employee Resource Group, was instrumental in developing this year’s campaign including the theme, display windows, and volunteer opportunities across the country. Throughout the campaign, Macy’s will contribute a total of $10,000 to charitable organizations such as Jerry Rice’s 127 Foundation and local Urban Leagues.
“Macy’s mission is to embed diversity and inclusion into how we think, act, and operate. We are strongest when we are representative of the many communities we serve and we are thrilled to offer our customers engaging Black History Month events that honor and reflect the Black experience and its impact on global culture,” said Shawn Outler, Macy’s chief diversity officer.
Lancôme and Photographers Duo Mert & Marcus Announce a Flaming Hot New Make-up Collection
Lancôme andMert & Marcus has unveiled a unique make-up capsule collection. The world’s leading luxury beauty brand and the photographers duo bring their expertise and creativity on beauty to new heights with a game changing electric colored collection.
Over the years Lancôme has formed a unique creative partnership with Mert & Marcus – the iconoclastic creative powerhouse behind images of the world’s most influential brands and celebrities. Together they have defined our perception of modern beauty. Today, their partnership raises the stakes on rebellion with an explosive, must-have collection for make-up lovers.
Audacious Mert & Marcus colors meet Lancôme’s characteristically addictive textures in next-generation formulas to blow your mind. Get ready to break all the rules, the Lancôme x Mert & Marcus After Dark Collection has arrived.
“Working with such talented and exceptional personalities like Mert & Marcus has been an exhilarating and passionate adventure. Mert & Marcus are not only brilliant artists and renowned photographers, but they are also incredible beauty experts. I am extremely proud of this collaboration, the visual universe they have created and the innovative textures.” states Françoise Lehmann, Lancôme Brand President
Mert and Marcus is the working name of two fashionphotographers (Mert Alaş and Marcus Piggott) who work together on a collaborative basis.
Mert & Marcus adds “We were never really interested in beauty in its original form. Somehow, what excited us over the past 26 years, was transforming and creating characters with light, make-up and stories, and this is what we tried to achieve with this collection.”
By day, the Lancôme woman is sophisticated and elegant – the epitome of French allure; by night, she reveals her dark side. Radically glamorous, her cat-like eyes smolder as cold as ice, her flaming lips seduce – as hot as fire. The collection includes the following:
EYE LIKE ICE, SET LIPS AFLAME: Her partner by day; her partner in crime by night. Electrifying eyes and lips, the After Dark collection includes Lancôme’s first-ever make-up kits for the most dramatic looks. Expect only the unexpected. The collection features:
EYES COLD AS ICE KIT: Liquid shadow, a glittery topper, flared cat-eye lashes and Monsieur Big Waterproof Mascara come together in Lancôme’s first make-up kit for eyes that command all the attention. Available in Green 01 and Blue 02.
Iconic Stylist Enters New Decade with a Clean Start
A new year typically means cleaning up your diet, your fitness routine or your bank account. This year make it about cleaning your hair, and in turn the environment. 73% of consumers are open to changing their habits in an effort to reduce their environmental impact. They just need more options. Enter Frédéric Fekkai. A pioneer in hair care innovation and a fierce advocate of environmentally conscious practices, he has taken his passions and channeled them into FEKKAI – the first hair care collection that delivers salon-level results with environmentally friendly packaging and the most optimal plant derived ingredients.
“Being green became important to me over a decade ago, and since then I’ve made a commitment to live a more sustainable life both personally and professionally. A natural next step was to take my passion for the environment and make an impact on the beauty industry,” says Fekkai. “We are extremely proud to introduce FEKKAI and hope to provide another means for consumers to take small steps towards changing their environmental footprint.“
Every bottle in the collection is made with 95% high-grade repurposed plastic and is 100% recyclable. In the brand’s first year, they will repurpose 64 million grams of plastic. That’s roughly 7 million plastic bottles – and they are just getting started.
Each FEKKAI product contains optimum levels of natural or naturally-derived ingredients, while never compromising on achieving the highest standards of softness, texture, and movement that is synonymous with luxurious hair. Sourced from nature and perfected in the lab, these shampoos, conditioners, and treatments then experienced the ultimate trial: extensively tested by the world-renowned Frederic Fekkai stylists who put each product through the most rigorous in-salon evaluation processes to date. With a focus on glossing, repairing, strengthening, and protecting the hair, each product is free of parabens, sulfates, silicones, phthalates. The FEKKAI line is 100% vegan and gluten-free.
FEKKAI consists of 15 products and 5 silos – Technician Color, Brilliant Gloss, Full Blown Volume, Super Strength and Baby Blonde. Some of the hero SKUs include:
The Technician Color Treatment Powerful Flash Mask – an intense treatment that taps the hydrating properties of Mirabelle Plum Seed Oil
Brilliant Gloss Multi-Tasker Perfecting Crème – a moisture-packed versatile finisher with a soufflé-like consistency which incorporates French cold-pressed olive oil to impart high-shine and protect against frizz
Super Strength Roots-to-Ends Balm – the most versatile product and fortified by the reparative properties of Camargue Rice Water, it can be used as a quick-yet-intense rinse-out mask or can be applied to dry hair and left in all day to maximize its bond-building benefits
FEKKAI haircare line is available at Target, Walgreen, CVS, and Fekkai.com. Available in the UK at Selfridges and Feelunique.com in March 2020.
With only 11 shopping days until Christmas, Bath & Body Works®, has something for everyone on your shopping list. As owner of some of America’s bestselling fragrance collections, such as Japanese Cherry Blossom and Eucalyptus Spearmint, and a leader in several personal care categories, including America’s #1 Body Moisturizer brand, Bath & Body Works is a year-round go-to for fragrance and gifting that only amplifies during the holiday season. In fact, there will be 91 million gifts from Bath & Body Works under Christmas trees across America this year.
To help customers complete their gift shopping in the last push to Christmas, Bath & Body Works has announced its first ever Body Care Day – a one-day sale on the retailer’s entire collection of personal care products. On Saturday, December 14, all of the retailer’s nearly 600 body care products will be on sale.
While some may find selecting the perfect gift challenging or intimidating, Bath & Body Works makes gift gifting a no brainer, standing by every product with a 100% guarantee – if at any time, for any reason a customer (or gift recipient) isn’t satisfied with a purchase, the item can be returned.
About Bath & Body Works’ First Ever Body Care Day
On December 14, for one day only, ALL Body Care lines are $4.95 – that’s up to a 70% discount!
This is the first sale of its kind for the retailer – on all fragrances and all collections – all promotions are typically offered by form, fragrance or category.
Bath & Body Works’ First Ever Body Care Day will be available in stores nationwide & online. Many locations are offering extended hours with many stores opening at 7 a.m.
Shop nearly 600 Bath & Body Works-exclusive personal care products: 85 Moisturizers, 75 Cleansers, 60 Fragrances including the Men’s Collection and Aromatherapy.
Three exclusive fragrances will make their debut for the day:
NEW Christmas Cocoa & Mint rounds out Bath & Body Works’ customer-favorite Holiday Traditions collection.
Adding nostalgia to the assortment, Black Amethyst, which was a customer favorite from 2008 to 2012, is back with a new look.
Pink Velvet Cupcake, which launched in the fall and became a buzzy fan favorite, returns for the day.
About the Assortment
Bath & Body Works is the #1 brand in America for Fine Fragrance Mist; Body Moisturizers, including #1 Body Lotion and #1 Body Cream; Men’s Body Moisturizer; Body Scrub.
Gingham, the brand’s NEW signature fragrance, has been a top seller since its launch in April and Into The Night, Bath & Body Works’ newest launch, is the retailer’s bestseller for Christmas. Other customer-favorites and go-to gifts include Japanese Cherry Blossom, A Thousand Wishes and Champagne Toast. From year-round favorite fragrances to beloved seasonal scents that celebrate the season, there are dozens of Bath & Body Works-exclusive fragrances to choose from.
Bath & Body Works’ Men’s Collection offers seven exclusive fragrances, including its newest addition, Midnight. Also new to the collection and easy grooming gifts for guys, Moisturizing Body Wash, Shave Gel and Aftershave Balm in select fragrances have been added to the lineup for Christmas.
Bath & Body Works’ Aromatherapy Headquarters features 13 mood-boosting essential oil blends, including customer-favorites Stress Relief and Sleep as well as new and limited-edition seasonal exclusives Peaceful and Balance. The collection, which offers more than 80 aromatherapy products is the ultimate way to give self-care this Christmas.
Bath & Body Works is one of the world’s leading specialty retailers and home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body and home, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products and the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,800 Bath & Body Works and White Barn retail locations worldwide as well as on bathandbodyworks.com. Bath & Body Works stands by every product with a 100% guarantee – if at any time, for any reason you aren’t satisfied with a purchase, you can return it. Join in the social conversation on Instagram, Facebook, Pinterest, Twitter and YouTube.
The Spa at Mandarin Oriental, Boston, the only Forbes Five-Star Spa in Massachusetts, is pleased to be the first Spa in the United States to offer Aromatherapy Associatesnew Forest Therapy Journey, inspired by the Japanese art of Shinrin-Yoku (aka Forest Bathing) which entails spending time in nature amongst the trees to improve overall well-being.
An intimately luxurious hotel, Mandarin Oriental, Boston combines classic New England elegance with refined Oriental touches to create one of the most distinctive hospitality experiences in the region. Awarded both Forbes Five-Stars and AAA Five-Diamonds, Mandarin Oriental, Boston features 148 of the city’s most spacious guestrooms and suites, exquisite meeting and event facilities and legendary personalized service. Hotel amenities include Massachusetts’ only holistic Five-Star awarded spa, a state-of-the-art fitness center and our signature restaurant Bar Boulud, a French-inspired bistro and wine bar from internationally acclaimed chef Daniel Boulud. A short 15-minute drive from Logan International Airport, Mandarin Oriental, Boston connects guests to the city’s finest shopping, cultural venues and business institutions from its prime location in the heart of Boston’s chic Back Bay on Boylston Street.
The 1 hour 20-minute treatmentprovides similar mind and body calming benefits that one experiences when in a peaceful natural landscape. Through Forest Therapy®,Aromatherapy Associates new unique essential oil blend, guests will immediately feel restored from the stresses of modern day living. A cleansing guided meditation, followed by a deep, long massage, relieves restlessness and agitation. The treatment concludes with a grounding mud mask for the feet and a soothing scalp massage. Priced at USD 230 (Monday to Thursday) and USD 260 (Friday to Sunday).
The hand-crafted Forest Therapy® oil blend is fresh, clean and invigorating. It was created using a collection of nature’s most caring ingredients: evergreen Pink Pepper fruit native to the Peruvian Andes, uplifting Juniper Berry gathered from the mountainous regions of Macedonia, calming Mediterranean Cypress and cleansing Taiwanese Ho Wood. When blended, these ingredients work synergistically to form a fragrance that’s powerfully effective yet emotionally healing.
In addition to the treatment, which is available now, The Spa will also offer the Forest Therapy® Bath & Shower Oil and Wellness Mist.
For reservations or additional information, please email firstname.lastname@example.org call +1 (617) 535 8820.
A Reassuring Presence Instilling Calm, Confidence, And Connection
Tapping into sight, sound, smell, taste, and texture Pantone makes PANTONE 19-4052 Classic Blue the first multi-sensory Color of the Year in the company’s history.
Pantone, provider of professional color language standards and digital solutions, today announced PANTONE 19-4052, Classic Blue, as the Pantone® Color of the Year for 2020; a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 21 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:
PANTONE 16-1546 Living Coral (2019)
PANTONE 18-3838 Ultra Violet (2018)
PANTONE 15-0343 Greenery (2017)
PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
PANTONE 18-1438 Marsala (2015)
PANTONE 18-3224 Radiant Orchid (2014)
PANTONE 17-5641 Emerald (2013)
PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)
The color selected as the Pantone Color of the Year 2020 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.
“The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use color to engage and connect. The Pantone Color of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
To fully bring to life the true meaning of PANTONE 19-4052 Classic Blue, Pantone has translated PANTONE 19-4052 Classic Blue into a multi-sensory experience. By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way.
“As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform, but also help our global audiences achieve richer and more rewarding color experiences,” added Pressman. “This desire, combined with the emotional properties of PANTONE 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Color of the Year to life through a multi-sensory experience.”
Classic Blue in Fashion
PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue elegant in its simplicity. Genderless in outlook and seasonless in endurance, this foundational anchor shade enables color mixes throughout the spectrum, as well as making a strong statement on its own. Emblematic of heritage but at the same time highly contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances through application to different materials, finishes and textures from shimmering metallics, lustrous sheens and high-tech materials to hand crafted looks and more fragile fabrics.
Classic Blue in Beauty
In the ultimate display of personal expression, PANTONE 19-4052 Classic Blue makes a dramatic statement for eyes, nails and hair in a variety of finishes from glittery and glam to dusty matte.
Classic Blue in Home Décor
Offering the promise of protection PANTONE 19-4052 Classic Blue is a pervasive favorite for home. Creating a stable foundation from which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures and finishes, PANTONE 19-4052 Classic Blue is a dependable blue that can take you in different directions expressing tradition and elegance as well as unexpected boldness.
Classic Blue in Graphic Design and Packaging
Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something we see every day, it maintains a perception of dependability and constancy. A color we respond to viscerally as being trustworthy, PANTONE 19-4052 Classic Blue is an ideal shade for many applications of graphic design. This is especially true for packaging where PANTONE 19-4052 Classic Blue conveys the message of honesty, credibility and reliability that today’s consumers are connecting to.