essie Introduces New Spring Nail Colors For 2017

Since Its Introduction By Essie Weingarten, essie Has Delighted The Color-Obsessed With A Love Shared All Over The World.

essie, a leader in luxury nail polish and America’s nail salon expert since 1981, has introduced six new spring 2017 nail colors. Inspired by sun-filled beach days and spectacular sunsets of Baja, California, these warm, inviting hues create the perfect mood for a springtime filled with bright nails and dazzling nail art. Play around and create dazzling bright nails or inspiring nail art looks.437635LOGO

essie Global Color Designer Rebecca Minkoff helped to inspire this landscape of spring nail colors with Baja, California in mind. “The sapphire waves crashing on the sandy shore and the brilliant, creamy pink sunsets over the cactus-filled desert provide the perfect backdrop for a selfie or two,” Minkoff said.

essie spring 2017 collection

essie spring 2017 collection

These stunning, vivid colors are the perfect way to welcome spring. Featuring a palette that includes six saturated crèmes and vibrant polishes, essie’s spring nail colors complete any warm-weather look:

  • on the roadie Vibrant Kelly Green
  • excuse me, surSun-Kissed Coral Mango
  • backseat bestiesDelicate Pink Plumeria
  • b’aha moment Enlightening Pink Pomegrant
  • designated DJPlum Sangria Crème
  • all the waveSapphired Indigo

essie‘s new spring nail colors retail at $9.00 per bottle and will be available starting March 2017 at http://essie.com, fine salons and beauty destinations nationwide. To find more bright nails and nail art inspiration, visit http://www.essie.com/essie-looks/nail-art.aspx.

The USA’s nail salon expert since 1981, essie, committed to high-quality standards, aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere and is a leader in nail luxury with an award-winning line of polishes and nail care products for every woman and salon professional. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. As the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. The salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie can be found on essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr, and YouTube.

L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.

Men’s Grooming: Dove Men+Care Introduces New Elements Range to Bring a Boost of Freshness to Men’s Grooming Routines

The New Collection, Which Features Combinations Of Premium Ingredients Inspired By Nature, Motivated The Brand To Build The ‘Dove Men+Care Elements Treehouse’ With Renowned Treehouse Architect Pete Nelsondove-men-care-discover-the-power-of-elements-null-hr

Dove Men+Care, the #1 fastest growing men’s grooming brand in the U.S., is debuting Elements, a multi-product innovation that will leave men feeling refreshed while offering the superior care for their skin, underarms, and hair expected from Dove Men+Care.logo-dove-men-sin-fondo

Dove Men+Care is the first range of products from Dove developed specially for men and the #1 dermatologist recommend men’s skincare brand. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

The range draws on premium ingredient combinations including Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, which create a transformative feeling of freshness for men’s grooming routines. Specifically designed for men, Dove Men+Care Elements is built on the Dove brand’s heritage in cleansing, moisturizing and care, and remains the #1 dermatologist recommended men’s skincare brand.

We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S.With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.

About the Dove Men+Care Elements Variants

minerals-sage

Dove Men+Care Elements Minerals + Sage

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Revlon Announces Linda Wells to Join Company as Chief Creative Officer

Revlon, Inc. announced the appointment of Linda Wells to the new role of Chief Creative Officer at Revlon. In this capacity, Ms. Wells will be responsible for overseeing the look and feel of the Company’s brands across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale. Working collaboratively with the Marketing, Product Development and Research & Development teams, Ms. Wells will support the brands’ strategic growth priorities. Ms. Wells will report to Mr. Fabian Garcia, President & CEO of Revlon and will officially join the company on February 13, 2017.revlon-logo

Mr. Garcia stated, “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image, and execution of our brands. She will also be integral to ensuring the glamor, sophistication, and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”

Ms. Wells is the Founding Editor in Chief of Allure magazine, allure.com, and the Allure video channel. During her 25-year leadership tenure, she created the Allure Best of Beauty Awards, the Best of Beauty seal, and the Allure Beauty Box subscription service. Highly respected in the industry Ms. Wells is recognized as an innovator in media and in beauty. In addition to establishing Allure as the preeminent beauty authority, she provided the highest level of journalistic coverage on important health and beauty topics for her readers.

Most recently, Ms. Wells was contributing beauty editor at large at New York Magazine’s The Cut and the producer of “The Linda Wells Report,” a beauty magazine within Hearst’s Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and Town & Country since March 2016.

Ms. Wells has a BA in English Literature from Trinity College and resides in New York City with her two sons.

Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice

Olay, Ivory and Old Spice Introduced The Latest Innovation Across Procter & Gamble’s Personal Cleansing Category: DUO.

First NEW Cleansing Form To Be Introduced In Over 20 Years Based On Evolving Consumer Habits

EVENTUALLY, IT HAD TO HAPPEN. Olay, Ivory and Old Spice has introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar soap, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds’ experience.

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NEW Olay, Old Spice, and Ivory DUO unite the clean of a beauty bar with the care of a body wash. (Photo: Business Wire)

Recent studies have shown the ideal shower experience has evolved over the years. People are seeking products that go beyond basic cleansing; craving more benefits in one step. Bar soaps are perceived to clean well, but can trade-off on delivering soft, smooth skin. Body washes are perceived to lather and nourish well while providing a great scent experience, but can trade-off on deep clean and exfoliation. As a result, 34 percent of men and 44 percent of women in the U.S. say they are using both a bar and body wash in the shower.1pg_logo_dark_blue

For over 130 years, from the launch of Ivory bar soap to the introduction of our body wash, Procter & Gamble has delivered innovative products based on evolutions in consumers’ needs,” said Stephanie Robertson, Associate Brand Director, Procter & Gamble North America Personal Cleansing. “The rise of the ‘dual user’ was an indication to us that there is a void in the market, which is leading to compensating behaviors – people using both a bar and body wash. DUOs are our answer to reimagine the shower experience altogether.

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NEW Olay DUO is a dual-sided personal cleaning tool infused with a flexible cleanser inside. One side is scrubby to exfoliate and renew skin while the other side is smooth to soften and condition. (Photo: Business Wire)

Celebrated as “the never before seen two-sided clean,” the unique design of DUO boasts a flexible cleanser encapsulated by a two-sided cleaning implement – one side is smooth to soften and condition skin, while the other is scrubby, to exfoliate and renew skin surfaces. The flexible cleanser required a new formula consisting of the best cleaning powers of body wash and beauty bars as well as cellulose fiber to give the product its flexibility allowing it to conform to the body for an even closer clean. The scrubby side includes over 10,000 micro scrubbers that provide a deeper clean than a body wash puff, while the soft side provides a cotton-like feel for gentle cleansing. The result is a deep, refreshingly clean and noticeably invigorated, soft skin after every use. 

DUO should be hung to dry after each use and is designed and tested to be used for up to 30 showers, or until lather fades.

DUO is available in Olay, Old Spice and Ivory featuring Olay and Old Spice’s most popular scents with Olay Soothing Orchid & Black Currant Spice Swagger and Pure Sport, and introducing a new scent from Ivory with Refreshing Clean. DUO is available now at select mass and food retailers and eCommerce nationwide for $9.99 – $12.99 (MSRP). For more information, visit www.cleansingduos.com.

1 (2015 Global Personal Care Habits & Practices Study, 2015)

TRESemmé Signs Celebrity Hairstylist Justine Marjan To Serve As Global Hairstylist

Hair Expert and Social Media Maven to Join the TRESemmé All-Female Team of Lead Hair Stylists at New York Fashion Weektresemme_logo_sp

TRESemmé is taking a stance within the male-dominated haircare industry by enlisting an all-female team of stylists, led by celebrity hairstylist and Instagram sensation Justine Marjan. Marjan has quickly become the go-to hair guru for women around the world with her buzz-worthy braids and trendy hairstyles. Known for her work styling some of the most famous locks in Hollywood, she is all-too-familiar working with some of the most empowered women in the world. In her role as global ambassador, Marjan will be charged with bringing the brand ambition to life and arming women around the world with tips and tools to put their best look forward.

I am thrilled to be partnering with TRESemmé, a brand created by a woman to give women around the world the confidence to put their best look forward,” said Marjan, TRESemmé’s new Global Hairstylist. “Now, more than ever, women need to rally together and I can’t wait to see what magic I can create with the TRESemmé team.”

TRESemmé will make its relationship with Marjan official at New York Fashion Week (starting today), marking its 18th season as the official hair care sponsor. She will be joined by some of the industry’s most socially-savvy influencers, including Paulo Alberdi, Marianna Hewitt, Casey Holmes, Amy Lee, Natalia Cabezas and Suzanne Bonaldi to give women around the world exclusive access to top designer shows and tips on how to re-create the hair looks at home.

Every day, TRESemmé looks for ways to inspire women around the world. Our inspiration comes from our founder, Edna Emme – who nearly 70 years ago was a leading stylist and groundbreaking businesswoman. Just like Edna, Justine is one of the most influential stylists in the hair care industry, and commemorates the legacy as a bold female hairstylist paving a new way forward,” said Heather Mitchell, Global Head of PR and Digital Engagement for Unilever Hair. “Justine joins us as our Global Hairstylist and will kick off New York Fashion Week besides a roster of top female influencers from around the world. Together, these women will give others exclusive backstage access and a front row seat to some of fashion’s biggest shows.

TRESemmé will round out its team of NYFW hairstylists with renowned fashion week veterans Odile Gilbert and Holli Smith. The stylists will create show-stopping hairstyles with some of the top designers, including Altuzarra, Creatures of Comfort, Carolina Herrera, Naeem Khan, MONSE, Jenny Packham, Alice & Olivia, Jonathan Simkhai, Thakoon, and Charles Youssef.

Join the conversation and follow the TRESemmé influencers with #TRESnyfw and on Facebook, Twitter and Instagram for live updates throughout the season.

Benefit Cosmetics Launches “REAL Full Lips” Customizable Video Generator

‘Talking the talk’ has never been BOLDER, SEXIER or EASIER than with Benefit CosmeticsREAL Full Lips Video Generator. To accompany the launch of the NEW They’re Real! Double the Lip, Benefit’s digital generator creates custom videos featuring animated lips in 8 shades of the liner + lipstick in one. They’re Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop

theyre-real-double-the-lip-component1

They’re Real! Double the Lip Liner and Lipstick

Tip grabs & defines the lip line and fills in lips with complementing color for the appearance of volume and dimension.

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The REAL Full Lips generator will be live from February 1, 2017 to May 31, 2017 at http://www.benefitcosmetics.com/real-full-lips. Let your lips be heard and share ’em! (CNW Group/Benefit Cosmetics)

It does all the flirty talking for you! Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips

Benefit created the REAL Full Lips generator as a way for customers to use the videos as a portal of self-expression. “Instead of burning bras, today’s woman is showing her fierceness by embracing bold lips and smoky eyes,” explains Lisa Goodfriend, Benefit’s Global Digital Creative Director, “she feels more empowered to speak her mind.”

Got something to say, gorgeous? Let Benefit’s lips do the talking:

  • Select your They’re Real! Double the Lip shade
  • Select an animated expression for your lips
  • Select 1 of 10 pre-determined phrases or type in your own phrase up to 250 characters
  • Select your voice option: Leah, Shirley, Ingrid or Humphrey
  • Play finished the video, share it on social media using the hashtag #getREALlips, repeat!

Try the REAL full lips generator from February 1, 2017, to May 31, 2017, at www.benefitcosmetics.com/real-full-lips