L’Oréal Paris Announces its First-Ever Hair Colors of the Year

The #1 Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018

L’Oréal Paris, the leading beauty brand and company that invented hair color, today revealed its inaugural Hair Colors of the Year Rose Blonde and Smokey Grays. The shades were selected by the brand’s color designers after months of analyzing hair color trends, studying search data and traveling the world, drawing inspiration from the fashion, design, art, music and automobile industries. As part of the Hair Colors of the Year announcement, L’Oréal Paris is unveiling two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge allowing people to easily achieve these on-trend shades at-home.L'Oreal Paris

As the #1 selling hair color brand*, we are committed to bringing innovation, inspiration, and newness to the Hair Color category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe,” says Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration. “Through this process, rose gold and 90’s-inspired grunge consistently emerged as the top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them.”

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L’Oréal Paris Announces its First-Ever Hair Colors of the Year

With one collection offering a more sophisticated and glamorous look and the other an edgier, 90’s-inspired look, people can pick the one that best reflects their style. The new L’Oréal Paris Superior Preference Rose Blonde collection was specially designed with warm, rose gold tones for a luminous and multi-dimensional, rosy look. The collection is available in Dark Rose Blonde and Medium Rose Blonde. The Feria Glam Grunge collection blends the smokey undertones of grunge with L’Oréal Paris sophistication. The four, jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke – were inspired by cutting-edge fashion trends and hair color artistry.

Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional,” says Daniel Moon, L’Oréal Paris Hair Color Consulting Colorist and owner of the LA-based HAIR salon. “What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home.”

The integrated L’Oréal Paris 2018 Hair Colors of the Year program will be brought to life via advertising, tutorials and educational content on Beauty Magazine. People are encouraged to show off how their own Rose Blonde and Smokey Gray looks tagging @lorealhair and using #HairColorsoftheYear to help inspire others.

*Based on Nielsen data for units of L’Oréal Paris brand hair color sold during 52 weeks ending 10/21/17.

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Adwoa Aboah Announced As Marc Jacobs Beauty’s Newest Face In 2018 Campaign

Marc Jacobs Beauty announces model and activist Adwoa Aboah as the newest face of the brand for 2018, with dedicated campaigns appearing in-store and all media platforms beginning late 2017. the first official campaign image featuring Adwoa Aboah was shot by David Sims, creative direction by Katie Grand, with makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

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Adwoa Aboah Announced As Marc Jacobs Beauty’s Newest Face In 2018 Campaign

In this image, Adwoa wears the newest product from marc jacobs beauty debuting in the spring 2018 collection, le marc liquid lip crayon in the shade how rouge, which will debut online and in-stores this December. in this product, liquid lipstick takes on a new form: the first-ever liquid lipstick in a crayon delivers powerful one-swipe color that lasts, while the crayon creates control and precision to fill and shape lips effortlessly. the innovative “ghost pearl” subtly shimmers to add dimensions to lips for a never-before-seen finish with 16-hour wear.

adwoa aboah for marc jacobs beauty

Adwoa Aboah Announced As Marc Jacobs Beauty’s Newest Face In 2018 Campaign

Marc gave me my first fashion show in new york city. it was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of marc jacobs beauty, and to have been able to work alongside marc once again is truly inspirational. his attention to detail is like no other and you see his vision instantly come to life.” – Adwoa Aboah

Adwoa joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones and Kaia Gerber, who has previously and/or continue to serve as faces of the brand.

new marc jacobs beauty le marc liquid lip crayon launching spring 2018

new marc jacobs beauty le marc liquid lip crayon launching spring 2018

Marc Jacobs Beauty Le Marc Liquid Lip Crayon launches on December 12, 2017, on sephora.com, December 16, 2017, on www.marcjacobsbeauty.com and is available in stores on December 26, 2017, at Sephora, Bergdorf Goodman, Neiman Marcus, Harrods and John Lewis.

All That Glitters: Sally Hansen Introduces The Color Therapy Enchanting Gems Collection

Collection Features Limited Edition Gorgeous Gemstone Hues That Care While You Wear

Sally Hansen’s Color Therapy nail polish blends saturated color with nourishing argan oil in 6 new, elegant jewel tones.

Inspired by multi-faceted luxurious gemstones, the Sally Hansen Color Therapy range introduces six new opulent shades designed to elevate every autumn look. Sally Hansen’s Color Therapy nail polish contains a patented micro-delivery system that delivers an Argan oil enhancing formula, resulting in intensive nourishment and instant moisture for healthier-looking nails. The Color Therapy nail polish needs no base coat so the oil complex can directly contact the bare nail. In studies, 9 out of 10 women experienced a noticeable improvement in their natural nails after wearing the Color Therapy nail polish.

The polish glides on for a radiant, shiny finish with up to 10 days of fade-proof, chip-resistant wear and provides the ultimate rich color that cares while you wear, with everything needed to help restore nails without sacrificing luminous, pigmented hues.

  • Opulent Pearl: Opt for over-the-top iridescence in a glossy white pearl hue
  • Rose Diamond: This dusty pink shimmery shade adds a touch of sparkle to any ensemble
  • Pink Sapphire: Pamper your nails with this luxe electric pink
  • Brilliant Lapis: This royal blue shimmer is a total gem
  • Orchid Amethyst: You’ll be mesmerized by this dazzling orchid tone
  • Smoky Emerald: Embrace evening magic with this blackened midnight teal green

Complete your manicure with the Color Therapy Top Coat and Nail & Cuticle Oil, both formulated with the same Argan oil contained in the nail polish. The top coat provides an ultra-glossy finish for extended wear, and the nail & cuticle oil, the ultimate in nail therapy, instantly makes nails and cuticles look healthier, restored, and rejuvenated.

The Sally Hansen Color Therapy “Enchanting Gems” collection ($8.99) will be available at mass market retailers for a limited time.

Kiehl’s Since 1851 Debuts At Sephora

New York-Based Apothecary Skincare Debuts In Select Sephora Stores In October

Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, debuts in four Sephora stores this month, with a fifth store opening in November. After launching on Sephora.com in August, this second phase of Kiehl’s partnership with the prestige beauty retailer will have Kiehl’s debuting in select Sephora stores in San Francisco, New York and Las Vegas in October, and in Santa Monica in November.

Kiehls Since 1851

Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, debuts in four Sephora stores this month.

Kiehl’s is now available at the following Sephora stores: New York (Sephora Soho, 555 Broadway, New York, NY, 212-625-1309), New York (Sephora Times Square, 1500 Broadway, New York, NY, 212-922-6789), San Francisco (Sephora Powell St., 33 Powell St., San Francisco, CA, 415-362-9360) and Las Vegas (Sephora at The Forum Shops at Caesars Palace, 3500 Las Vegas Blvd. S, Las Vegas, 702-228-3535). Kiehl’s will also launch at Sephora Santa Monica, at 1244 Third St., Santa Monica, in November 2017.

We are honored to bring our long-standing tradition of quality products and excellence in customer service to Sephora clients,” said Chris Salgardo, President, Kiehl’s USA. “Kiehl’s began as a neighborhood apothecary that always put its patrons first, so ensuring that Kiehl’s current fans have accessibility to our efficacious products in any neighborhood is important. We’re so excited by this collaboration, and look forward to an incredible partnership with Sephora.”

We are thrilled to be welcoming Kiehl’s to the Sephora community,” said Artemis Patrick, Senior Vice President of Merchandising at Sephora. “At Sephora, our goal is to give our clients the most innovative and effective products for her beauty goals. Kiehl’s has been a long-respected brand in the industry, with a rich history rooted in natural ingredients and effective formulations, we are thrilled to now offer our clients Kiehl’s skin, body and haircare products.”

For more information about Kiehl’s, please visit www.kiehls.com. For more information about Sephora, please visit www.Sephora.com.

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Schick® Hydro® Makes Its Inaugural Appearance At 2017 New York Comic-Con With The “Schick Shave Off”

Schick Hydro takes Comic-Con-goers Into Intergalactic Space With The Brand’s First-Ever, Gamified Shave Experience

Schick Hydro will bring the “Schick Shave Off” – the brand’s first-ever, shave video game – to the 2017 New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

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Check out Schick Hydro’s first-ever video game – the “Schick Shave Off” – as a part of the brand’s debut at New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

The Schick Hydro superhero Hydrobot – is a razor designed like no other that is always challenging convention. In the recently released, limited-edition “Schick Hydrobot and the Transformers” comic book – available now in digital and animated forms – fans discovered the genesis of Hydrobot including his pursuit to help protect and defend all against irritation. Now, through the “Schick Shave Off,” Hydrobot is inviting Con-goers to aid him in his mission by giving them the tips and tools to go head-to-head with fellow fans in a virtual shave game that’s out of this world.

Now that we’ve revealed Hydrobot’s backstory through our limited-edition comic book and most recently at San Diego Comic-Con through an immersive escape room – the “Schick Hydro Escape” – Hydrobot will continue his quest to help protect and defend against irritation – this time into outer space,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “We can’t wait to bring Con-goers along on this next adventure at our first New York Comic-Con fan experience through the “Schick Shave Off.

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Schick Hydro’s first video game – the “Schick Shave Off” – takes New York Comic-Con fans into intergalatic space where contenders will go head-to-head to give hairy, cosmic characters different superhero-inspired facial hair looks.

About the “Schick Shave Off”

  • Using a Schick Hydro 5 controller, contenders will have five minutes to compete head-to-head in a virtual shave off by giving a series of hairy, cosmic characters displayed on screens different superhero-inspired facial hair looks.
  • Fans who accept the shave off challenge will walk away with swag. Each day, a live leaderboard will track player performance. The player with the top daily score will receive a Schick Hydro “Mystery Box” filled with exclusive must-haves and fan favorites.

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    New York Comic-Con fans who accept the “Schick Shave Off” video game challenge will walk away with swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.

The “Schick Shave Off” will be available to fans at New York Comic-Con (booth 768) from Thursday, October 5 – Sunday, October 8. Additional activities include:

  • Schick Hydro 5 Lounge – The chance to relax, indulge in a complimentary, custom shave from a professional barber, take photos with the real-life Hydrobot and score exclusive swag by sharing their experience on social using #SchickShaveOff.
  • Live “Schick Shave Off” Tournament – Access to watch Wesley “Wes” Johnson (@Wes_IRL), Amra “Flitz” Ricketts (@FLitz) and Damien Haas (@DamienHaas) from the popular YouTube Smosh Games crew duke it out on Friday, October 6, 2017 for the “Schick Shave Off” crown.
  • VIP Access – Follow @SchickHydro on Twitter for chances to show off your cosplay, jump the “Schick Shave Off” line and take photos with Hydrobot via our daily “Cosplay Cut.”

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

Leading Professional Cosmetics Brand Debuts on CVS Pharmacy Trend Wall in October 2017

Traditional makeup is in for a colorful shakeup. This October, TIGI Cosmetics, the professional beauty industry’s leader in high-impact cosmetics, will be launching in select stores across the country at the nation’s leading retail pharmacy – CVS Pharmacy®. The brand has secured a highly-coveted spot on the new CVS Pharmacy Trend Wall, where exciting new launches are prominently showcased to beauty shoppers.

A cult favorite amongst top professional makeup artists in the industry, TIGI Cosmetics will be sold in 2,000 CVS Pharmacy stores nationwide and on CVS.com. While the brand will continue to be sold in salons and online to remain dedicated to the professional beauty community, the upcoming TIGI Cosmetics launch will mark the first time the premium, professional brand can be purchased at a major national retailer, bringing more than 60 efficacious TIGI Cosmetics products to the mass consumer market.

TIGI Cosmetics

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

As a brand loved by the professional makeup industry, TIGI Cosmetics is devoted to keeping cosmetic artistry a core part of the brand. By partnering with CVS Pharmacy, we can now offer a new avenue of direct purchase for the makeup artist community and the CVS beauty enthusiast,” said Laurie Enright, Director of Marketing for TIGI Cosmetics. “We are excited to expand upon our professional heritage and give more customers the tools they need to create a cosmetic masterpiece.

CVS Pharmacy‘s wide assortment of exciting on-trend TIGI Cosmetics products were developed and specially-curated to help customers achieve a flawless complexion and experiment with color. The brand will introduce a variety of show stopping products such as:

  • Diamond Lipsticks: Features a unique angled-shape for precise application and is infused with Vitamin E and Rose Hip Seed Oil to condition and soften lips all day long – SRP: $26
  • Perfect Eyeliners: Offers a creamy formula that goes on smooth and includes a smudgy tip for a dramatic smoky eye – SRP: $21
  • High Definition Setting Powder: Includes micro-pigments that help blur out fine lines and pores while mattifying skin for a smooth, soft-focus finish – SRP: $38

This is an exciting time for the TIGI Cosmetics brand,” said Hazel Smith, TIGI Cosmetics Brand Manager, “CVS Pharmacy has a prestigious position within the beauty industry and continues to turn heads with their ever-growing selection of product offerings. We are excited to tie our brand name to such a phenomenal partner and look forward to continued success.

TIGI Cosmetics was originally created in 1989 under the name TIGI Classic Cosmetics, and has since established itself as a leader and cult classic in the professional beauty industry. Synonymous with innovation and self-expression, TIGI Cosmetics is dedicated to inspiring professional makeup artists and at-home beauty enthusiasts to create their own masterpiece with vibrant, high-impact product offerings. TIGI Cosmetics are currently available at professional salons, 1` CVS Pharmacy stores nationwide as well as on CVS.com.

 

Cargo Cosmetics Announces Star Wars: The Last Jedi Makeup Collection

Each season, Cargo Cosmetics journeys to a different destination as a nod to the free spirit of the independent traveler. For Fall/Holiday 2017, the beauty brand will embark on an intergalactic voyage transporting consumers to a “galaxy far, far away,” announced the launch of a limited edition Star Wars: The Last Jedi Makeup Collection via Instagram and Twitter posts.CC601306

The new Star Wars movie, Star Wars: The Last Jedi debuts in U.S. theaters on December 15, 2017. Cargo Cosmetics’ capsule collection inspired by the film will coincide with the film launch and be available right in time for the holidays.

This collaboration with Disney has given our team an opportunity to really showcase our creativity,” says Brian Robinson, President of Cargo Cosmetics. “Cargo is regularly used on the sets of hit Hollywood films so developing a line for Star Wars: The Last Jedi just further reinforces our brand’s identity. We are truly excited to be able to offer the Cargo customer this exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.

The Fall/Holiday 2017 Capsule Collection will debut in over 1,100 Kohl’s department stores in October 2017. The highly anticipated capsule collection will be supported by a robust digital campaign, public relations efforts and social media promotion.