Saks Fifth Avenue Unveils New Beauty Floor In New York Flagship

The ‘future of beauty’ opens on second floor as part of Grand Renovation

Saks Fifth Avenue FaceGym

Saks Fifth Avenue FaceGym – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) 

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York City Flagship Store with more than 120 color cosmetics, skincare, fragrance, and wellness brands —58 of which are new to the floor. (See the full list below.) With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more. By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty. (Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m.)

Saks Fifth Avenue Apothecary

Saks Fifth Avenue Apothecary – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The brands represented on the new beauty space include (in alphabetic order) Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.

Saks Fifth Avenue EB Florals

Saks Fifth Avenue EB Florals — SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The new beauty floor is the latest step in the New York flagship’s Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city. Continue reading

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Estée Lauder Signs Karlie Kloss as Its Latest Global Spokesmodel and Brand Ambassador

Kloss to Debut in Fall Campaigns, Partner with Estée Lauder on Digital Beauty Content and Kode With Klossy

Estée Lauder announced that it has signed Karlie Kloss, model, entrepreneur, and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Estee Lauder Karlie Kloss

Karlie Kloss Announced as Estée Lauder’s Newest Global Spokesmodel and Brand Ambassador

Kloss’s first campaigns will debut beginning in July 2018 across digital and social platforms, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.

Kloss launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, she has amassed over 16.8 million followers to date.

In addition, Kloss’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Her first video was launched this week, featuring founder Estée Lauder’s great-granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Ms. Lauder oversees Kloss during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos that will be produced by Kloss that will debut on her YouTube channel, Klossy, as well as on both Kloss’s and Estée Lauder’s digital and social channels.

Raised in St. Louis, Missouri, Kloss was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen, and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. She launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Kloss was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization.

Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, the beauty company will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

It is a dream come true to join the Estée Lauder family,” said Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.

Kloss recently forayed into media and television, hosting Freeform‘s six-part series ‘Movie Night With Karlie Kloss‘ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Kloss also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.

Kat Von D Beauty Introduces Its First Ultra Long-Wear Brow Collection In Three Innovative Formulas – And It’s 100% Vegan!

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Kat Von D Beauty Brow Collection Launch Event at Chateau Marmont, April 2018. Griselda (far left) is wearing Signature Brow Precision Pencil in Dark Brown. Ourfa, Shrinkle, and Kelley are all wearing 24-Hour Super Brow Long-Wear Pomade in (center left to right): Bleached and White Out, Lemmy Green and Satellite Blue, and Magenta and White Out.

Indie beauty brand has introduced Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, and two new brow brushes, unlike any others. As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty-Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty Brow Collection

Kat Von D Beauty Brow Collection

Brows are uniquely personal. With three first-to-market waterproof, long-wear, and high pigment formulas in pencil, pomade and powder, these vegan and cruelty-free brow products give you the power to personalize your brows any way you want, in any shade you want!

To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn’t find a product that delivered the high-intensity color and waterproof long-wear she wanted. Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone! In a sneak peek post on Instagram, Kat Von D lauded, “Are you guys ready for THE BEST bullet-proof long wear eyebrow product of all time?!

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade ($19)
This weightless waterproof pomade delivers high-impact, budge-proof and smudge-proof brows that don’t come off until you want them to. This sweat-proof formula is the best brow product for the most intense activities – Kat even tested its stay-put power at a super-sweat-inducing fitness class! Super Brow comes in 7 neutral brow tones, 7 rainbow colors, plus “White Out” and “Bleach” for a total of 16 unprecedented shades that can combine to create over 100 colors for any and every hair color.

https://www.katvondbeauty.com/eye/brow/24-hour-super-brow-long-wear-pomade/10038.html

https://www.sephora.com/product/24-hour-super-brow-long-wear-pomade-P430718

Apply 24-Hour Super Brow Long-Wear Pomade with the new Kat Von D Beauty Pomade Brow Brush #70 ($18). The brush’s firm, angled bristles are made from the highest quality synthetic fibers to deliver extreme control and effortless strokes. The tapered brush handle doubles as a mixing spatula to make creating color combinations a breeze.

Kat Von D Beauty Brow Collection (2)

Kat Von D Beauty Brow Collection

https://www.katvondbeauty.com/eye/brow/pomade-brow-brush-70/29314V1.html

https://www.sephora.com/product/70-pomade-brow-brush-P430304

Kat Von D Beauty Brow Struck Dimension Powder

Kat Von D Beauty Brow Struck Dimension Powder

Continue reading

Find Your Outer (and Inner) Beautiful at Macy’s This Spring

Macy’s Beauty is a destination for the best brands and products, offering customers an enhanced shopping experience in store and online

A new online campaign “Deeper Beauty” celebrates the confidence and empowerment in all expressions of beauty

This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy’s Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it’s the ombre lip, strong eyebrows, or a simple three-step routine. macyslogo

With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy’s enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to “find your beautiful, inside and out,” Macy’s new online campaign, titled “Deeper Beauty,” celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in today’s world.

Our customers want the best brands, services, and experiences when they’re shopping for beauty, whether it is online or in store, and whether they are looking for the latest trends or their go-to product,” said Nata Dvir, general business manager of Macy’s Beauty. “We want them to know that Macy’s Beauty offers all of that and more – a breadth of options to help all women find their beautiful, from morning to evening and bedtime, too, no matter how minimal or complex their beauty routine. Through our always expanding product assortment, fun content, and unparalleled number of signature services, we are giving shoppers a new level of experience and an opportunity to engage, play and discover new favorites.”

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Find Your Beautiful at Macy’s this spring, where fresh initiatives enhance the shopping experience in stores and online at macys.com/beauty. (Photo: Business Wire)

Macy’s Beauty is continuously expanding its already robust selection of products, featuring the best brands for all types of beauty. Carrying a consummate selection of brands, shades, and formulas, Macy’s is now offering hot skincare favorites like Sunday Riley, Murad, and Mario Badescu, in addition to existing favorites. The retailer also recently launched IT Cosmetics, carrying the extensive line of award-winning skincare, makeup and beauty tools online and in store. When it comes to fragrance, Macy’s Beauty is the one-stop destination. Whether the mood is light and airy for the workday or romantic and sophisticated for the evening, Macy’s has the widest selection of the best scents to help customers breeze through the day and get ready for a night out.

Perfect Corp. & Macy's Launch the Ultimate In-Store Virtual Beauty Retail Experience

Find Your Beautiful at Macy’s this spring, where fresh initiatives enhance the shopping experience in stores and online at macys.com/beauty. (Photo: Business Wire)

In addition to growing and curating the beauty selection to include the most noteworthy brands, Macy’s is also changing the way customers experience beauty in stores and online.

In stores, shoppers will begin to see new displays that allow them to discover beauty products in a more open environment. This format makes comparing and discovering new products easier and allows customers to shop any way they prefer, whether they need help from a Macy’s beauty advisor, just want to browse, or prefer to test and shop on their own. These in-store layouts highlight tips and looks from the latest beauty trends featured in Macy’s Presents The Edit. Shoppers can also discover “Beauty Advisor Picks” displayed together from Macy’s expert beauty advisors and other customers. Follow #macysbeauty to see all the excitement happening in store.

Macy’s beauty advisors continue to deliver the best customer experience through the ability to advise across all brands and categories, on everything from their matching concealer shade in a new must-have brand to the eyeshadow palette that is all over social media, and the classic serum that does not go out of style. With Macy’s new training platform, Beauty Playground, which launched in all stores this season, Macy’s beauty advisors are always informed on the latest product and brand recommendations, tips, and influencer insights.

In select stores, customers can try on products virtually with YouCam Makeup magic mirror kiosks, where customers can discover, access and try on hundreds of products in seconds without the need for makeup trials. With just the snap of a selfie, beauty shoppers can virtually try on more than 250 makeup products, including top millennial brands such as Benefit, NYX, Tarte, Urban Decay, and Too Faced.

To accompany the product experience, Macy’s invites customers to take a break by offering a wide variety of services, most of which are complimentary, including mini facials, trend tutorials, and customized treatments from popular brands such as Bobbi Brown, Clarins, Clinique, Dior, Estēe Lauder, MAC, Lancôme, Shiseido, and Chanel. Request a list of “Macy’s Signature Services” at your local beauty counter or by searching Beauty Services at www.macys.com to learn more. Continue reading

Inglot Cosmetics Announces Collaboration With Jennifer Lopez

The Capsule Collection Will Be Launching Worldwide This Month

After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics. Launching April 26th, the extensive color line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. Finally, everyone can now achieve their own authentic “J Lo Glow.”

INGLOT-JENNIFER-LOPEZ

Inglot Cosmetics Announces Collaboration With Jennifer Lopez

The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colors in the line were created and handpicked by Lopez herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.

The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eyeshadow and of course…bronzers,” said Lopez. “What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!

Lopez worked very closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin’ The Highlight.” As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going-out-glam, inspired by Jennifer’s iconic styles.

Founded in Poland in 1983, Inglot Cosmetics is one of the world’s leading manufacturers and retailers in color cosmetics. Renowned for their expansive array of shades and revolutionary best-sellers such as the Freedom System of custom palettes and O2M Breathable Nail Enamel, Inglot creates the trends behind the scenes at Fashion Week in New York, Paris, Milan, London and on Broadway. Inglot is dedicated to offering beauty enthusiasts around the world with products that feature cutting-edge technology and the finest ingredients. In addition to the global website, the brand has 755 brick and mortar retail locations in over 80 countries, including 40+ point of sales in the United States.

We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” says Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”

The line launches globally on April 26th on www.jenniferlopezinglot.com, www.inglotusa.com, in Inglot stores, and in select Macy’s locations. But if you can’t wait, an exclusive palette inspired by Jennifer’s look in the advertising campaign will be available for pre-sale starting April 17th on www.jenniferlopezinglot.com.

L’Occitane Introduces First-Ever L’Occi Retail Truck

Redefining the Consumer Shopping Experience by Bringing Provence on the Road

L’Occitane en Provence, the prestige beauty company with high-quality skincare, body care, and fragrance, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck – the first-ever traveling shop experience for the brand. The retail store encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

Locci-Truck-Map Infographic

Locci-Truck-Map Infographic (PRNewsfoto/L’OCCITANE)

We are constantly challenging ourselves to surprise and delight our customers and, as a result of this, our in-store shopping experience has evolved dramatically in recent years. From our FLATIRON Experiential Community Flagship boutique in New York to the new Sunshine Retail Concept that was launched in 2017, and most recently the digitally enhanced and Multisensory flagship boutique at Yorkdale, we are addressing customers varying shopping needs in a variety of unique and unexpected ways,” said Paul Blackburn Vice President, Concept Design, Construction & Merchandising North America. “Continuing this trend, and inspired by the food-truck revolution, we are ‘driving’ our customer-first strategy even further by launching the #LOcciTruck. The L’Occi Truck will allow us to bring the best of our magical brand directly to our customers, in a modern and agile way.”

Inspired by the vintage French Citroën H Van, often used by small-town French farmers, the retro-like design truck is cladded in L’Occitane’s signature Provençal sunshine yellow and is approximately 16 feet long by 7 feet high. Two window-like openings, featured at the truck’s side spanning across the entire length and rear, invite customers to view an internal shelving display filled with a curated-assortment of product as well as relevant campaign imagery. A tester-rail and foldable display counter anchored under the truck’s side opening will feature an interactive station for passerbys to test-and-play with product. For a connected shopping experience, a large exterior screen is to display video content showcasing the spirited Provençal lifestyle and brand history. At each destination, expert Beauty Associates will accompany the truck to guide and captivate the guests’ senses through exclusive demonstration rituals with hero product ranges and an assortment tailored to each regional area.

Kicking off in Washington, D.C. at the Cherry Blossom Festival on April 7th, the truck will stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand’s DNA. Additionally, the L’Occi Truck will serve as a supporting asset for future store closings due to renovations to ensure the brand is always present for the consumer’s needs. L’Occitane will leverage e-commerce, e-mail marketing, and social media platforms to communicate with customers on the scheduled stops and detailed information on the truck’s offering through an interactive landing page.

Entering a boutique can often be intimidating to a consumer; this dynamic concept is truly more approachable while still an extension of the multi-sensory and hospitable customer experience from our boutiques. We are excited to bring Provence to our customers, including areas we may not have a brick-and-mortar presence,” said Caroline Le Roch Commercial Chief Officer North America. “The L’Occi Truck is a great discovery tool for those who have yet to be introduced to L’Occitane. The bright and festive exterior of the truck is sure to capture your attention, especially on social media where we look to see a rise in user-generated content.

Upcoming stops include the following destinations:

  • April 7th – Cherry Blossom Festival’s Petalpalooza! event in Washington, D.C.
  • April 21st – 22nd – Beautycon at Jacob Javits Center in New York City, NY
  • October 2018 – Pop-up at The Grove in Los Angeles, CA

For more information on the next stops and future ones to be scheduled, please visit our L’Occi Truck landing page: usa.loccitane.com/theloccitruck

L’Oréal Paris Announces its First-Ever Hair Colors of the Year

The #1 Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018

L’Oréal Paris, the leading beauty brand and company that invented hair color, today revealed its inaugural Hair Colors of the Year Rose Blonde and Smokey Grays. The shades were selected by the brand’s color designers after months of analyzing hair color trends, studying search data and traveling the world, drawing inspiration from the fashion, design, art, music and automobile industries. As part of the Hair Colors of the Year announcement, L’Oréal Paris is unveiling two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge allowing people to easily achieve these on-trend shades at-home.L'Oreal Paris

As the #1 selling hair color brand*, we are committed to bringing innovation, inspiration, and newness to the Hair Color category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colorists all around the globe,” says Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration. “Through this process, rose gold and 90’s-inspired grunge consistently emerged as the top trends. We challenged our color labs with creating hair color shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them.”

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L’Oréal Paris Announces its First-Ever Hair Colors of the Year

With one collection offering a more sophisticated and glamorous look and the other an edgier, 90’s-inspired look, people can pick the one that best reflects their style. The new L’Oréal Paris Superior Preference Rose Blonde collection was specially designed with warm, rose gold tones for a luminous and multi-dimensional, rosy look. The collection is available in Dark Rose Blonde and Medium Rose Blonde. The Feria Glam Grunge collection blends the smokey undertones of grunge with L’Oréal Paris sophistication. The four, jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke – were inspired by cutting-edge fashion trends and hair color artistry.

Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional,” says Daniel Moon, L’Oréal Paris Hair Color Consulting Colorist and owner of the LA-based HAIR salon. “What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home.”

The integrated L’Oréal Paris 2018 Hair Colors of the Year program will be brought to life via advertising, tutorials and educational content on Beauty Magazine. People are encouraged to show off how their own Rose Blonde and Smokey Gray looks tagging @lorealhair and using #HairColorsoftheYear to help inspire others.

*Based on Nielsen data for units of L’Oréal Paris brand hair color sold during 52 weeks ending 10/21/17.