Kiehl’s Since 1851 Debuts At Sephora

New York-Based Apothecary Skincare Debuts In Select Sephora Stores In October

Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, debuts in four Sephora stores this month, with a fifth store opening in November. After launching on Sephora.com in August, this second phase of Kiehl’s partnership with the prestige beauty retailer will have Kiehl’s debuting in select Sephora stores in San Francisco, New York and Las Vegas in October, and in Santa Monica in November.

Kiehls Since 1851

Kiehl’s Since 1851, the 166-year-old purveyor of the finest skincare, debuts in four Sephora stores this month.

Kiehl’s is now available at the following Sephora stores: New York (Sephora Soho, 555 Broadway, New York, NY, 212-625-1309), New York (Sephora Times Square, 1500 Broadway, New York, NY, 212-922-6789), San Francisco (Sephora Powell St., 33 Powell St., San Francisco, CA, 415-362-9360) and Las Vegas (Sephora at The Forum Shops at Caesars Palace, 3500 Las Vegas Blvd. S, Las Vegas, 702-228-3535). Kiehl’s will also launch at Sephora Santa Monica, at 1244 Third St., Santa Monica, in November 2017.

We are honored to bring our long-standing tradition of quality products and excellence in customer service to Sephora clients,” said Chris Salgardo, President, Kiehl’s USA. “Kiehl’s began as a neighborhood apothecary that always put its patrons first, so ensuring that Kiehl’s current fans have accessibility to our efficacious products in any neighborhood is important. We’re so excited by this collaboration, and look forward to an incredible partnership with Sephora.”

We are thrilled to be welcoming Kiehl’s to the Sephora community,” said Artemis Patrick, Senior Vice President of Merchandising at Sephora. “At Sephora, our goal is to give our clients the most innovative and effective products for her beauty goals. Kiehl’s has been a long-respected brand in the industry, with a rich history rooted in natural ingredients and effective formulations, we are thrilled to now offer our clients Kiehl’s skin, body and haircare products.”

For more information about Kiehl’s, please visit www.kiehls.com. For more information about Sephora, please visit www.Sephora.com.

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Schick® Hydro® Makes Its Inaugural Appearance At 2017 New York Comic-Con With The “Schick Shave Off”

Schick Hydro takes Comic-Con-goers Into Intergalactic Space With The Brand’s First-Ever, Gamified Shave Experience

Schick Hydro will bring the “Schick Shave Off” – the brand’s first-ever, shave video game – to the 2017 New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

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Check out Schick Hydro’s first-ever video game – the “Schick Shave Off” – as a part of the brand’s debut at New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

The Schick Hydro superhero Hydrobot – is a razor designed like no other that is always challenging convention. In the recently released, limited-edition “Schick Hydrobot and the Transformers” comic book – available now in digital and animated forms – fans discovered the genesis of Hydrobot including his pursuit to help protect and defend all against irritation. Now, through the “Schick Shave Off,” Hydrobot is inviting Con-goers to aid him in his mission by giving them the tips and tools to go head-to-head with fellow fans in a virtual shave game that’s out of this world.

Now that we’ve revealed Hydrobot’s backstory through our limited-edition comic book and most recently at San Diego Comic-Con through an immersive escape room – the “Schick Hydro Escape” – Hydrobot will continue his quest to help protect and defend against irritation – this time into outer space,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “We can’t wait to bring Con-goers along on this next adventure at our first New York Comic-Con fan experience through the “Schick Shave Off.

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Schick Hydro’s first video game – the “Schick Shave Off” – takes New York Comic-Con fans into intergalatic space where contenders will go head-to-head to give hairy, cosmic characters different superhero-inspired facial hair looks.

About the “Schick Shave Off”

  • Using a Schick Hydro 5 controller, contenders will have five minutes to compete head-to-head in a virtual shave off by giving a series of hairy, cosmic characters displayed on screens different superhero-inspired facial hair looks.
  • Fans who accept the shave off challenge will walk away with swag. Each day, a live leaderboard will track player performance. The player with the top daily score will receive a Schick Hydro “Mystery Box” filled with exclusive must-haves and fan favorites.

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    New York Comic-Con fans who accept the “Schick Shave Off” video game challenge will walk away with swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.

The “Schick Shave Off” will be available to fans at New York Comic-Con (booth 768) from Thursday, October 5 – Sunday, October 8. Additional activities include:

  • Schick Hydro 5 Lounge – The chance to relax, indulge in a complimentary, custom shave from a professional barber, take photos with the real-life Hydrobot and score exclusive swag by sharing their experience on social using #SchickShaveOff.
  • Live “Schick Shave Off” Tournament – Access to watch Wesley “Wes” Johnson (@Wes_IRL), Amra “Flitz” Ricketts (@FLitz) and Damien Haas (@DamienHaas) from the popular YouTube Smosh Games crew duke it out on Friday, October 6, 2017 for the “Schick Shave Off” crown.
  • VIP Access – Follow @SchickHydro on Twitter for chances to show off your cosplay, jump the “Schick Shave Off” line and take photos with Hydrobot via our daily “Cosplay Cut.”

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

Leading Professional Cosmetics Brand Debuts on CVS Pharmacy Trend Wall in October 2017

Traditional makeup is in for a colorful shakeup. This October, TIGI Cosmetics, the professional beauty industry’s leader in high-impact cosmetics, will be launching in select stores across the country at the nation’s leading retail pharmacy – CVS Pharmacy®. The brand has secured a highly-coveted spot on the new CVS Pharmacy Trend Wall, where exciting new launches are prominently showcased to beauty shoppers.

A cult favorite amongst top professional makeup artists in the industry, TIGI Cosmetics will be sold in 2,000 CVS Pharmacy stores nationwide and on CVS.com. While the brand will continue to be sold in salons and online to remain dedicated to the professional beauty community, the upcoming TIGI Cosmetics launch will mark the first time the premium, professional brand can be purchased at a major national retailer, bringing more than 60 efficacious TIGI Cosmetics products to the mass consumer market.

TIGI Cosmetics

TIGI Cosmetics Partners With CVS Pharmacy® To Bring Professional Cosmetics To Consumers Nationwide

As a brand loved by the professional makeup industry, TIGI Cosmetics is devoted to keeping cosmetic artistry a core part of the brand. By partnering with CVS Pharmacy, we can now offer a new avenue of direct purchase for the makeup artist community and the CVS beauty enthusiast,” said Laurie Enright, Director of Marketing for TIGI Cosmetics. “We are excited to expand upon our professional heritage and give more customers the tools they need to create a cosmetic masterpiece.

CVS Pharmacy‘s wide assortment of exciting on-trend TIGI Cosmetics products were developed and specially-curated to help customers achieve a flawless complexion and experiment with color. The brand will introduce a variety of show stopping products such as:

  • Diamond Lipsticks: Features a unique angled-shape for precise application and is infused with Vitamin E and Rose Hip Seed Oil to condition and soften lips all day long – SRP: $26
  • Perfect Eyeliners: Offers a creamy formula that goes on smooth and includes a smudgy tip for a dramatic smoky eye – SRP: $21
  • High Definition Setting Powder: Includes micro-pigments that help blur out fine lines and pores while mattifying skin for a smooth, soft-focus finish – SRP: $38

This is an exciting time for the TIGI Cosmetics brand,” said Hazel Smith, TIGI Cosmetics Brand Manager, “CVS Pharmacy has a prestigious position within the beauty industry and continues to turn heads with their ever-growing selection of product offerings. We are excited to tie our brand name to such a phenomenal partner and look forward to continued success.

TIGI Cosmetics was originally created in 1989 under the name TIGI Classic Cosmetics, and has since established itself as a leader and cult classic in the professional beauty industry. Synonymous with innovation and self-expression, TIGI Cosmetics is dedicated to inspiring professional makeup artists and at-home beauty enthusiasts to create their own masterpiece with vibrant, high-impact product offerings. TIGI Cosmetics are currently available at professional salons, 1` CVS Pharmacy stores nationwide as well as on CVS.com.

 

Cargo Cosmetics Announces Star Wars: The Last Jedi Makeup Collection

Each season, Cargo Cosmetics journeys to a different destination as a nod to the free spirit of the independent traveler. For Fall/Holiday 2017, the beauty brand will embark on an intergalactic voyage transporting consumers to a “galaxy far, far away,” announced the launch of a limited edition Star Wars: The Last Jedi Makeup Collection via Instagram and Twitter posts.CC601306

The new Star Wars movie, Star Wars: The Last Jedi debuts in U.S. theaters on December 15, 2017. Cargo Cosmetics’ capsule collection inspired by the film will coincide with the film launch and be available right in time for the holidays.

This collaboration with Disney has given our team an opportunity to really showcase our creativity,” says Brian Robinson, President of Cargo Cosmetics. “Cargo is regularly used on the sets of hit Hollywood films so developing a line for Star Wars: The Last Jedi just further reinforces our brand’s identity. We are truly excited to be able to offer the Cargo customer this exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.

The Fall/Holiday 2017 Capsule Collection will debut in over 1,100 Kohl’s department stores in October 2017. The highly anticipated capsule collection will be supported by a robust digital campaign, public relations efforts and social media promotion.

Let Your Brows Take (Perfect) Shape

Famed Makeup Artist and L’Oréal Paris Celebrity Makeup Artist Sir John Shares His Secrets for the Best Brows

Eyebrows are said to be the most important feature on the face. They can do everything from help you appear more rested, soften facial features, and show a range of emotions. Ultimately, brows have a way of bringing an entire look together, making the pressure to get them just right even greater. No matter your brow struggles or questions – from nailing the wavy brow trend to being perfectly polished – L’Oréal Paris celebrity makeup artist Sir John offers expert solutions to solve them all.download

Sir John says, “Brows are key to your facial structure, therefore key to completing any look. For a feminine appearance, opt for lighter, cleaner brows to make facial features, such as cheek bones and nose, appear brighter and softer. For a masculine look, opt for dark, dense brows to add more dimension to facial structure.”

Problem 1: Asymmetrical or Sparse Brows
Sir John’s Solution: The key here is not to trim the brows any further. Instead, Sir John says “it’s all about those baby hairs.” He recommends applying warm castor oil at night to stimulate hair growth. While waiting for the brows to fill in naturally, aid their overall shape with then Brow Stylist Shape and Fill Pencil to create natural strokes.

LOREAL-Paris-Perfect-Brows

Let Your Brows Take (Perfect) Shape Thanks To L’Oréal Paris Celebrity Makeup Artist Sir John

Problem 2 – Curly or Untamed Brows
Sir John’s Solution: To add shape to curly or dense brows, brush hairs up with a spoolie and trim edges. Fill in curly brows with a pencil, such as Brow Stylist Definer Mechanical Pencil, which will dry matte and hold. Sir John says powder products will dissipate away from the movement of the curls. Another insider trick is to condition the brows in the shower with Hair Expert Smooth Intense Ultimate Straight Conditioner to relax the curl.

Problem 3 – Finding Your Best Shape
Sir John’s Solution: If you are unsure what brow shape is best for your face, Sir John suggests staying away from dramatic arches. Stick with a straight brow, or what he calls the universal shape, to give an almond appearance to your eyes. Create a universal shape with lateral sweeping movements using Sir John’s favorite Brow Stylist Frame and Set pot, slightly tapering down as you reach the outer eye.

All products mentioned above are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, has launched her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries on one day. Beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all.

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The new generation of beauty – Fenty Beauty by Rihanna (PRNewsfoto/Fenty Beauty by Rihanna)

The singer/actress was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

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Fenty Beauty by Rihanna Match Stix (PRNewsfoto/Fenty Beauty by Rihanna)

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Gloss Bomb Universal Lip Luminizer (PRNewsfoto/Fenty Beauty by Rihanna)

Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins

Killawatt Duo

Fenty Beauty by Rihanna Killawatt Duo

Killawatt Highlighter

Fenty Beauty by Rihanna Killawatt Highlighter

Match Stix

Fenty Beauty by Rihanna Match Stix

Pro-Filt-r-Foundation

Fenty Beauty by Rihanna Pro-Filt-r-Foundation

For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r because no matter your skin type, adding glow on glow equals unwanted shine. The second step? Layer your highlight for strategically-placed glow-it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities.

This process is at the core of this 91-SKU line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.

In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

Fenty Beauty by Rihanna is available starting today at Sephora, FentyBeauty.com and Sephora.se (Sweden)

Martha Stewart to Debut Fashion, Skin Care, Garden and Gourmet Food Collections on QVC.com

Live Beautifully With QVC and Martha Stewart

Make your world a more beautiful place this fall with the help of QVC and Martha Stewart. The Emmy® Award-winning television show host, entrepreneur and best-selling author have long dedicated her career to teaching and inspiring people to live more beautiful, more functional and more meaningful lives. And now she is bringing that devotion to her signature QVC collection, spanning multiple categories including fashion, skin care, garden and food, all inspired by her impeccable taste and incomparable passion. Stewart made her QVC debut on August 13 with “Martha Stewart’s Slow Cooker” cookbook.

Martha Stewart

Live a more beautiful, functional and meaningful life with a new QVC collection from America’s most trusted lifestyle expert

We were blown away by the tremendous response to Martha’s cookbook, which sold out in its first airing,” said Doug Howe, Executive Vice President of Merchandising for QVC. “Our customers welcomed Martha back with open arms, and we can’t wait to impress them with Martha’s full product assortment. At QVC, we are constantly striving to bring our customers not only the newest and most innovative items but products that are designed to solve everyday problems and make life easier. Martha shares this philosophy and has worked with us to develop a collection that will truly inspire people to live more beautifully, in all aspects of their lives.”

QVC viewers and Martha Stewart fans can tune in to QVC® on September 7 during “Inspired Style® – Live from New York City” at 10 PM (ET) for a first look at select items from Stewart’s fashion collection, and check back on September 25 for the premiere of “Martha Stewart – Fashion” at 6 PM (ET), featuring items ranging from knit and woven tops to denim essentials, designed for easy, everyday living. On September 19 at 10 AM (ET), Stewart will unveil all the tools and tips needed to beautify any backyard or outdoor space in the first “Martha Stewart – Garden” show.

To assist with holiday meal planning and preparation, She will return to QVC on October 18 with the Today’s Special Value®, scheduled to debut at midnight (ET). Each day, QVC picks one special item it believes shoppers will love and offers it at an exceptionally low price from midnight (ET) until 11:59 PM (PT) that day. Tune in at midnight (ET) and 7 PM (ET) on October 18 for “Martha Stewart – Gourmet Food“, featuring an assortment of gourmet foods and decadent confections. “Mario Badescu Skin Care with Martha Stewart“, a collaboration with Mario Badescu, is scheduled to launch on November 10 at 9 PM (ET) and 10 PM (ET) on Beauty iQ.

Working in new product categories and with QVC—a multi-platform, multi-network shopping experience—has been very exciting,” said Stewart. “I have developed signature collections that reflect my passion for beautiful living and I look forward to expanding our product offerings.

Martha Stewart is the author of 89 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living—cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.