Clairol Professional Launches Permanent Vivid Hair Color Collection For The “Everyday Artist”

Turn Your Hair into your Canvas with Bright, Customizable Shades from the New FLARE Me Collectionclairol-professional-launches-permanent-vivid-hair-color-for-the-everyday-artist-null-HR

DIY-loving everyday artists are always searching to break the mold and express their creativity. Whether they’re experimenting with new shades at home or whipping up a signature color cocktail in a salon, the beauty of self-expression is a story best told in color. To help everyday artists achieve hair color as unique as their individual personalities, the new Clairol Professional FLARE Me collection provides an array of permanent, customizable vivid shades. The collection is available in seven vivid colors plus one Clearly You Pastel Clear Mix-In for the ultimate in expressive color.

CP Flare Me Key Visual Group.indd.indd

FLARE Me Key Visual Group

The FLARE Me collection was designed for avid hair color lovers who are looking to seasonally change up their look,” says Carole Protat, Wella North America Creative Director. “The wide spectrum of colors, ranging from red, green, blue and purple, are customizable to give customers the exact shade they desire.

FLARE Me Shafia

FLARE Me Shafia

FLARE Me KV Jacey

FLARE Me KV Jacey

FLARE Me Joy

FLARE Me Joy

Clairol Professional, the trusted leader in hair color for over 80 years, is proud to debut its first vivid collection of hair color for the do-it-yourself artist at heart. Much like taking on a new project, the art of creating hair color at home allows the artist to use color as a fun, expressive reflection of her creativity.

FLARE Me Lineup

Clairol Professional FLARE Me Lineup

Clairol Professional FLARE Me is a permanent, vivid cream color that lasts up to five weeks. Its innovative True2Tone™ Technology allows color to penetrate the hair shaft to result in long-lasting results that stay true to color even after fading. The collection of seven shades is available in fun names and colors that range in intensity to create a subtle or transformational look. Customize your shade from bold and vivid to soft and pastel with the Clearly You Pastel Clear Mix-In and the choice of seven vivid shades:

  • Power to the Purple (Violet)
  • Be You Blue (Blue)
  • Tough as Teal (Green-Blue)
  • Queen of Green (Green)
  • Rose to the Occasion (Cyclamen)
  • Make ‘em Blush Pink (Pink)
  • Turn Their Heads Red (Red)

Kiyah Wright, Clairol Professional Celebrity Color Ambassador, commented, “FLARE Me is a collection that can be used by those who are starting to test with pastel highlights or are daring to go a bright color.”

Clairol Professional FLARE Me was available exclusively at Sally Beauty beginning March 2017 and nationwide April 2017 for a suggested retail price of $5.99. For more information, visit www.clairolprofessional.com or call (800) 221-4900.

MakeUp Geek’s Two New Lip Product Lines Take Spring Beauty To The Next Level

And There’s More Where That Came From For Summer Launching at PHAMEexpo this June

MakeUp Geek, a brand dedicated to educating the masses on enhancing their makeup skills, has launched two new Lip lines for Spring 2017—Foiled and Showstopper Crème Lip Stains. It’s no surprise that they continue to take innovation in the beauty world to new heights.1

Makeup Geek is a website that makes applying makeup easy and fun. With a variety of videos on almost every makeup technique, Makeup Geek’s goal is to enhance your makeup skills in the comfort of your own home.

Because everyone deserves to shine, MakeUp Geek created their new Foiled line. These creamy lip colors and loose pigments come with a brilliant reflective metallic finish. The line introduces 10 glosses and 12 pigments. VIP, Headliner, Groupie, Drumroll, and Mixtape are just a few of the amazing colors in the line.

MakeUp Geek's Showstopper Complete Line

MakeUp Geek’s Showstopper Complete Line

Their new Showstopper Crème Lip Stains on the other hand are a limited edition crème formula. With 18 eye-catching, highly pigmented shades, their smooth matte finish leaves the lips feeling light. You also get effortless buildable coverage and a precision doe foot for exact application.

Need a complete set? Opt for the Full Face bundle. Get Pretty in Pink, Feeling Peachy, It’s Natural, or Seeing Red, which all include the following: MakeUp Geek Travel Vault (1 Plush Lipstick, 1 Iconic Lipstick, 1 NEW Showstopper Crème Stain, 6 eye shadows and 2 blushes)

Visit their website https://www.makeupgeek.com or YouTube Channel for top trends, tutorials, celeb looks, and more. For more information, visit: www.makeupgeek.com

Go social and learn the best makeup techniques:
@makeupgeekcosmetics
@themakeupgeek

Elizabeth Arden Signs Reese Witherspoon As Storyteller-in-Chief

Academy Award Winning Actress and Entrepreneur Partners with World-Renowned Beauty Brand

Elizabeth Arden announced that it has signed entrepreneur and critically acclaimed, Academy Award-winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden‘s digital strategy and engagement.

Reese Witherspoon in Elizabeth Arden's new advertising campaign.

Reese Witherspoon in Elizabeth Arden’s new advertising campaign.

In researching visionary women throughout history, Witherspoon learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionized the beauty industry at the turn of the 20th century as a self-made entrepreneur. Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Witherspoon, an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a like-minded company.

Reese Witherspoon behind the scenes at her first photo shoot with Elizabeth Arden as the brand's new Storyteller-in-Chief. 2

Reese Witherspoon behind the scenes at her first photo shoot with Elizabeth Arden as the brand’s new Storyteller-in-Chief. 2

We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, President, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.” Continue reading

Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign

The Largest Hair Care Brand Addresses Societal Beauty Norms and Celebrates African American Hair

Pantene has helped to define “Beautiful Hair” for 40 years through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising. Mass brands, like Pantene, have inadvertently been a part of this pervasive hair bias with a history of advertising showcasing a limited representation of African American hair styles and textures and promoting long, shiny, smooth hair as the pinnacle of hair health and beauty. Pantene has set out to change this perception and empower all women to embrace their strong and unique hair because all strong hair is beautiful hair.4. Pantene Gold Series Logo

As part of the next chapter of its “Strong Is Beautiful” story, Pantene has launched a new ad that celebrates the heritage, diversity, and beauty of African American hair, proving all strong hair is beautiful. Featuring Pantene Brand Ambassador, Jillian Hervey, alongside African American women of all ages and with a broad representation of hair textures and styles, the ad is a celebration of all strong, beautiful hair. The varieties of striking and varied styles shown are the artistic creation of Pantene Celebrity Stylist, Chuck Amos.

Pantene Gold Series product group

Pantene Gold Series Collection (Photo: Business Wire)

As a part of Pantene’s commitment to better serve the unique hair needs of African American women, the brand created a premium collection of products – Pantene Gold Series – which delivers the strength hair needs to conquer any desired style. With 15 years of research and development to understand the needs of textured hair, the collection of eight care and styling products delights the most discerning hair care and styling consumers.

Pantene Gold Series is the Brand’s first hair care collection co-created with a team of African-American PhD’s, scientists, stylists and dermatologists, specifically designed to deliver Pro-V Nutrient Blends to provide superior strength and moisture for women with relaxed, natural and transitioning hair.

1. Jillian_Hervey

Pantene Brand Ambassador, Jillian Hervey, behind-the-scenes at the shoot of Pantene’s newest TV ad campaign, which celebrates the heritage, diversity, and beauty of African American hair, proving that all strong hair is beautiful. (Photo: Business Wire)

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essie Introduces New Spring Nail Colors For 2017

Since Its Introduction By Essie Weingarten, essie Has Delighted The Color-Obsessed With A Love Shared All Over The World.

essie, a leader in luxury nail polish and America’s nail salon expert since 1981, has introduced six new spring 2017 nail colors. Inspired by sun-filled beach days and spectacular sunsets of Baja, California, these warm, inviting hues create the perfect mood for a springtime filled with bright nails and dazzling nail art. Play around and create dazzling bright nails or inspiring nail art looks.437635LOGO

essie Global Color Designer Rebecca Minkoff helped to inspire this landscape of spring nail colors with Baja, California in mind. “The sapphire waves crashing on the sandy shore and the brilliant, creamy pink sunsets over the cactus-filled desert provide the perfect backdrop for a selfie or two,” Minkoff said.

essie spring 2017 collection

essie spring 2017 collection

These stunning, vivid colors are the perfect way to welcome spring. Featuring a palette that includes six saturated crèmes and vibrant polishes, essie’s spring nail colors complete any warm-weather look:

  • on the roadie Vibrant Kelly Green
  • excuse me, surSun-Kissed Coral Mango
  • backseat bestiesDelicate Pink Plumeria
  • b’aha moment Enlightening Pink Pomegrant
  • designated DJPlum Sangria Crème
  • all the waveSapphired Indigo

essie‘s new spring nail colors retail at $9.00 per bottle and will be available starting March 2017 at http://essie.com, fine salons and beauty destinations nationwide. To find more bright nails and nail art inspiration, visit http://www.essie.com/essie-looks/nail-art.aspx.

The USA’s nail salon expert since 1981, essie, committed to high-quality standards, aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere and is a leader in nail luxury with an award-winning line of polishes and nail care products for every woman and salon professional. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. As the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. The salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie can be found on essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr, and YouTube.

L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

L'Oreal Paris. (PRNewsFoto-L'Oreal Paris USA)

L’Oreal Paris. (PRNewsFoto/L’Oreal Paris USA)

Lashes speak volumes in L’Oréal Paris‘ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

L'OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN THE ORIGINAL

L’OREAL PARIS DEBUTS NEW VOLUMINOUS MASCARA CAMPAIGN: THE ORIGINAL

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months.

We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.

Men’s Grooming: Dove Men+Care Introduces New Elements Range to Bring a Boost of Freshness to Men’s Grooming Routines

The New Collection, Which Features Combinations Of Premium Ingredients Inspired By Nature, Motivated The Brand To Build The ‘Dove Men+Care Elements Treehouse’ With Renowned Treehouse Architect Pete Nelsondove-men-care-discover-the-power-of-elements-null-hr

Dove Men+Care, the #1 fastest growing men’s grooming brand in the U.S., is debuting Elements, a multi-product innovation that will leave men feeling refreshed while offering the superior care for their skin, underarms, and hair expected from Dove Men+Care.logo-dove-men-sin-fondo

Dove Men+Care is the first range of products from Dove developed specially for men and the #1 dermatologist recommend men’s skincare brand. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

The range draws on premium ingredient combinations including Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, which create a transformative feeling of freshness for men’s grooming routines. Specifically designed for men, Dove Men+Care Elements is built on the Dove brand’s heritage in cleansing, moisturizing and care, and remains the #1 dermatologist recommended men’s skincare brand.

We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S.With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.

About the Dove Men+Care Elements Variants

minerals-sage

Dove Men+Care Elements Minerals + Sage

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