Green Giant® Makes a Gigantic Debut in the 91st Annual Macy’s Thanksgiving Day Parade®

The iconic vegetable brand joins the float line-up of the beloved holiday spectacle with a wonder-filled landscape showcasing the bounty of the fall harvest

Nature’s bountiful harvest will sprout anew in jolly good form this Thanksgiving as the iconic Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade®. The spokesgiant of the beloved vegetable brand will be showcased for the first time aboard a new float featuring a remarkable landscape of nature’s finest vegetables. Just in time for the Thanksgiving meal, the Green Giant float will make its way through Manhattan delighting more than 3.5 million spectators lining the route and more than 50 million viewers nationwide. The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017, from 9 a.m. – noon; in all time zones.

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With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event.

The Macy’s Parade has always reflected characters and brands that have significant and sustained pop culture relevance and the Green Giant is one of those figures of universal appeal,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “The magicians of Macy’s Parade Studio have truly outdone themselves, bringing the majesty of the plentiful landscape to life in this visually stunning new float with the larger-than-life Green Giant himself, joining the harvest festivities,”

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The Jolly Green Giant debuts a new float in the 91st Annual Macy’s Thanksgiving Day Parade this November. (Photo: Business Wire)

From the very first Thanksgiving celebration, vegetables have been synonymous with the holiday table and Green Giant vegetables have been a staple of this meal for more than 100 years. The new float depicts the harvest of fall delights including green beans, corn, and other vegetable crops in a stunning, rolling landscape where the Green Giant keeps watch. Featuring a replica of the Green Giant that’s more thangreengiant two-stories tall as he kneels to inspect the perfect ear of corn, the majesty of the fall harvest season is depicted in a glorious and delicious spectacle.

The Green Giant has been a classic character in American pop culture since his introduction by the brand in 1928. In 2016, as the brand celebrated the launch of a new line of Green Giant Veggie Swap-InsTM products that allow consumers to add more vegetables to their diet by providing great alternatives to white carbs, the beloved Green Giant character returned to nationwide prominence inspiring a new generation of families to eat Green Giant vegetables and start a more healthy lifestyle.

Green Giant is thrilled to join the iconic Macy’s Thanksgiving Day Parade line-up, helping us to reintroduce our jolly brand ambassador to a new generation of fans,” said Jordan Greenberg, vice-president & general manager, Green Giant. “With its incredible reach that captures the imagination of millions, our Macy’s Parade float is just the latest way in which Green Giant is cementing our place at the festive holiday table for generations of Americans.”

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons.

(For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.)

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CuriosityStream™ Launches Print Ad Campaign That Positions The New SVOD Service As “the Antidote To ‘Reality’ TV”

TV Commercials To Increase Brand Awareness Will Air Concurrently On Networks Including Fox News, CNN and Bloomberg

The Independently-Owned, Ad-Free SVOD Service Created By The Discovery Channel Founder Now Offers Over 1,500 Titles In History, Science, Nature, And Technology

All Titles Are Available For Instant Access By Subscribers With Annual And Monthly Subscription Plans Available for SD, HD, and 4K Streamingcuriositystream

John Hendricks, the Founder of CuriosityStream and the Founder and Former Chairman of Discovery Communications, announced today that CuriosityStream, which is currently available in 196 countries worldwide, is launching its first print ad campaign with a theme of positioning the SVOD service as “the antidote to ‘reality’ TV.curiositystream-logo-1

During the week of February 6, 2017, the print campaign will launch in the New York Times, Wall Street Journal and other major newspapers. Concurrent with the print campaign, CuriosityStream has begun to test television commercials designed to increase brand awareness. With commercials currently being tested on networks such as CNN, Fox News, and Bloomberg, the TV campaign has been created around the theme “Long Live the Curious.”

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John Hendricks

Hendricks stated, “The economic realities of ad-supported linear television have understandably driven most cable networks toward ‘reality’ TV programming which appeals to the large audiences for amusement content. As a result, the curious 25% of television viewers have witnessed a dramatic loss of choice in high-quality programs in science, history, nature, and technology. CuriosityStream is now available worldwide with a mission to satisfy the demand of audiences who are eager to learn about the mysteries of civilization, recent advances in science, fascinating breakthroughs in technology, in-depth explorations of current events, and the wonders of nature.” Continue reading

Yellow Tail Becomes First Wine Brand To Advertise On The Super Bowl In Nearly 40 Years

New Marketing Campaign to Debut During Super Bowl LI

Since arriving on the scene in 2001, [ yellow tail ] has changed the way people think about and consume wine. With its innovative packaging featuring a kangaroo in the center of the label and various brightly-colored bars to distinguish grape varietals, [ yellow tail ] immediately stood out on store shelves and helped introduce America to the concept that wine can be accessible and approachable. It was a game-changer: for the first time, people could get high-quality wines for less than $10. Consumer response was incredible and [ yellow tail ] made history as it grew to eight million cases in a matter of five years.

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[ yellow tail ] is the first wine to advertise on the Super Bowl in nearly 40 years.

The new marketing campaign, which makes its official debut on Sunday, February 5 during Super Bowl LI showcases the fun side of wine. It conveys that [ yellow tail ] is as comfortable at a barbecue as it is a more sophisticated party where wine is typically served.

Today, [ yellow tail ] continues to break wine conventions and will become the first wine brand in nearly 40 years to advertise during the Super Bowl. The brand will kick off a new, multi-year marketing campaign with a 30-second spot that will air in the first half of the game in all major markets. The new campaign, [ let’s yellow tail ] introduces fans to the brand’s first-ever spokesperson, ‘Yellow Tail Guy’. Along with his trusty sidekick, ‘Roo’ – a friendly Australian kangaroo – the brand’s laid-back Australian personality comes to life, embodying the spirit of the brand and bringing the fun whenever a bottle of [ yellow tail ] is opened. The ads convey a message that wine is approachable – saying goodbye to wine rules – and meant to be enjoyed at any fun, casual occasion that’s appropriate for alcoholic beverages. Continue reading

Lifestyle Network, Feast It Forward, Provides Major Funding for “Chefs Flight” on THIRTEEN’s American Masters Series May 2017 on PBS

“Foodie Film Festival” Will Features Four Documentaries On Iconic Chefs: James Beard, Julia Child, Jacques Pépin And Alice Waters

American Masters has announced that Feast it Forward™ has provided major funding for aChefs Flightof four documentaries on culinary legends James Beard, Julia Child, Jacques Pépin, and Alice Waters, premiering May 2017 on PBS as part of the series’ 31st season. New documentaries American Masters – James Beard: America’s First Foodie and American Masters – Jacques Pépin: The Art of Craft will be paired with encore presentations of American Masters: Julia! America’s Favorite Chef and American Masters: Alice Waters and Her Delicious Revolution, respectively.feast-it-forward-logo-fif_black-2-10-3-16

Exploring beyond the plate, bottle and guitar, Feast it Forward Network, the new online lifestyle network featuring all things food, wine and philanthropy with a taste of music, seeks to feed the soul with entertaining, inspiring and educational programming. As their Ultimate Airstream Film Lounge continues to hit the road and engage viewers while hosting unique lifestyle events, its flagship “Live Studio Showroom” will open in downtown Napa Spring of 2017. A two story experiential estate, it will feature a 16 premier vintner tasting collective, a full demonstration studio kitchen, educational outdoor entertaining space, performing music stage, interior design showroom and much more. Beyond the growing online network programming which features master chefs, actors, tastemakers, and musicians, this live studio will truly bring Feast it Forward Network to life as viewers will be able to personally experience all things food, wine and philanthropy…with a taste of music. (More information can be found at feastitforward.com)screen-shot-2016-01-07-at-9_37_54-am

We are thrilled to be able to bring the savory stories behind these culinary geniuses to viewers thanks to Feast It Forward’s generous support. Collectively, they set America’s dinner table, and I think people will enjoy seeing the connections between each of these chefs and how we eat today,” said Michael Kantor, executive producer of American Masters.

We are elated to be supporting such important programs. The food world is beyond grateful for these iconic chefs and we are indebted to them for the path they helped pave for us to walk. Our online network tells the story of people, places and experiences that connect us to one another in ways that are beyond the plate and bottle, so it was a natural fit to be part of this impressive series. Along with celebrating the work of James Beard, Julia Child, and Alice Waters, it’s a true honor to say we took part in sharing Jacques Pépin’s story. I think it is safe to say I speak for masses who grew up watching him with such admiration; this is our way of saying thank you. It’s time to give something back for all those years he shared with us,” said Katie Hamilton Shaffer, founder and president of Feast it Forward.

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Chef James Beard. Credit: Dan Wynn

American Masters – James Beard: America’s First Foodie

Premieres Friday, May 19, 9-10 p.m. on PBS (check local listings)

Experience a century of food through the life of one man, James Beard (1903-1985). Dubbed the “Dean of American Cookery” by The New York Times, Beard was a Portland, Ore., native who loved and celebrated the bounty of the Pacific Northwest. He spoke of the importance of localism and sustainability long before those terms had entered the vernacular. At a time of “all things French,” Beard appreciated what America had to bring to the table, and was the first chef to go on television to teach not only women, but men, how to cook. A cookbook author, journalist, television celebrity and teacher, Beard helped to pioneer and expand the food media industry into the billion-dollar business it is today. Written and Directed by Elizabeth Federici. Produced by Elizabeth Federici and Kathleen Squires. A production of Federici Films LLC and THIRTEEN PRODUCTIONS LLC’s American Masters for WNET. Continue reading

THIRTEEN’s American Masters Presents the World Premiere of Patsy Cline Documentary Beginning March 4 on PBS During Women’s History Month

Features Exclusive Access To The Cline Estate, Rare Performances And New Interviews With Reba McEntire, LeAnn Rimes, Kacey Musgraves, Wanda Jackson, Beverly D’Angelo And Others, With Narration By Rosanne Cashscreen-shot-2016-01-07-at-9_37_54-am

Born Virginia Patterson Hensley in Winchester, Virginia, The late Patsy Cline (September 8, 1932-March 5, 1963) defined modern country music by using her singular talent and heart‐wrenching emotional depth to break down barriers of gender, class and genre. In her music and her life, she set a standard of authenticity towards which artists still strive. After years of hard work to overcome industry gender biases and her own personal hardships and professional missteps, she achieved success, only to have it punctured by uncanny premonitions and her untimely death at age 30. The new documentary Patsy Cline: American Masters premieres nationwide beginning March 4 on PBS (check local listings) during Women’s History Month as part of the 31st season of THIRTEEN’s American Masters series. 2017 marks the 85th anniversary of Cline’s birth.

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Patsy Cline. Credit: Courtesy of Universal Music Enterprises

Cline boldly bucked female conventions of the 1950s with her fashion sense, her decision to divorce, her support of fellow female artists, and her assertive ambition to get opportunities equal to those of her male Nashville peers, such as the same kind of headliner billing and radio airplay, particularly after breaking free of her unfavorable contract with Four Star Records. Six years after her national breakthrough on Arthur Godfrey’s Talent Scouts (CBS, 1957), she died in a plane crash returning home from a benefit performance. Her many posthumous honors include being the first solo female performer to be inducted into the Country Music Hall of Fame, a Grammy Lifetime Achievement Award and a U.S. postage stamp. She was also portrayed in the Oscar-winning feature film Coal Miner’s Daughter (1980) by D’Angelo and in Sweet Dreams (1985) by Jessica Lange.

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Patsy Cline. Credit: Courtesy of Universal Music Enterprises

Narrated by Rosanne Cash, Patsy Cline: American Masters examines the roots of Cline’s impact in both personal and cultural terms to illuminate how she arrived at a pivotal moment in the evolution of American culture and, with Decca Records producer Owen Bradley, synthesized country, pop and rock in a new way to create the Nashville Sound. With exclusive access to the Cline estate, the film features rare performances of such Cline classics as “Walkin’ After Midnight” “Three Cigarettes in an Ashtray,” “Come On In,” “I Fall to Pieces,” “Crazy,” “You Made Me Love You” and more.

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Patsy Cline. Credit: Courtesy of Universal Music Enterprises

The documentary also features exclusive archival interviews with Cline’s contemporaries and new interviews with a wide range of artists who have been influenced by Cline: LeAnn Rimes, Kacey Musgraves, Rhiannon Giddens, Wanda Jackson, Bill Anderson, Beverly D’Angelo, Callie Khouri, Reba McEntire, Mickey Guyton and more.

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Country music singer-songwriter Mickey Guyton, who was influenced by Patsy Cline, is interviewed in “Patsy Cline: American Masters.” Credit: Peggy Sirota

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Country music singer-songwriter Mickey Guyton, who was influenced by Patsy Cline, is interviewed in “Patsy Cline: American Masters.” Credit: Peggy Sirota

It’s been such a privilege to tell the story of Patsy Cline. For me, her story exceeds her musical accomplishments. She is in a rare class of women who simply set out to achieve their dreams and through those efforts left an indelible mark,” said Emmy-nominated director and producer Barbara J. Hall. Continue reading

THIRTEEN’s American Masters Presents Exclusive U.S. Broadcast Premiere of Maya Angelou: And Still I Rise, February 21 on PBS During Black History Month

First Feature Documentary On The Author/Activist Features Exclusive Interviews With Dr. Angelou, Oprah Winfrey, Common, Bill And Hillary Clinton, And Others

Year-Long #InspiringWomanPBS Online Campaign Launches This Week At pbs.org/americanmasters

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Dr. Maya Angelou on the set of “Oprah’s Master Class,” circa January 2011. Credit: OWN

Distinctly referred to as “a redwood tree, with deep roots in American culture,” Dr. Maya Angelou (April 4, 1928-May 28, 2014) led a prolific life. As a singer, dancer, activist, poet and writer, she inspired generations with lyrical modern African-American thought that pushed boundaries. Best known for her autobiography I Know Why the Caged Bird Sings (Random House), she gave people the freedom to think about their history in a way they never had before. The first feature documentary about her life, American Masters – Maya Angelou: And Still I Rise, premieres nationwide Tuesday, February 21 at 8 p.m. on PBS (check local listings) during Black History Month as part of the 31st season of THIRTEEN‘s American Masters series. PBS Distribution will release the film on DVD the same day, with additional bonus features, and on Digital HD February 22. The film title is based on one of our favorite poems by Dr. Angelou, “Still I Rise” from her poetry collection And Still I Rise (Random House).

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Dr. Maya Angelou, circa late 70s/early 80s. Credit: Getty Images

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Dr. Maya Angelou is best known for her best-selling autobiography “I Know Why the Caged Bird Sings” (Random House), photo taken November 3, 1971. Credit: © WF/AP/Corbis

With unprecedented access, filmmakers Bob Hercules and Rita Coburn Whack trace Dr. Angelou’s incredible journey, shedding light on the untold aspects of her life through never-before-seen footage, rare archival photographs and videos and her own words. From her upbringing in the Depression-era South and her early performing career (1957’s Miss Calypso album and Calypso Heat Wave film, Jean Genet’s 1961 play The Blacks) to her work with Malcolm X in Ghana and her many writing successes, including her inaugural poem for President Bill Clinton, American Masters – Maya Angelou: And Still I Rise reveals hidden facets of her life during some of America’s most defining moments. The film also features exclusive interviews with Dr. Angelou, her friends and family, including (in alphabetical order) Diahann Carroll, actress; Hillary Clinton, former U.S. Secretary of State; Bill Clinton, 42nd President of the U.S.’ Common, hip-hop artist/actor; Jules Feiffer, writer/cartoonist; Nikki Giovanni, writer; Louis Gossett, Jr., actor; Guy B. Johnson, Dr. Angelou’s son; Quincy Jones, musician/producer/composer; Robert Loomis, Dr. Angelou’s editor; Don Martin, dancer/opened for Dr. Angelou; Louise Meriwether, writer; Eugene Redmond, professor of English literature; Valerie Simpson, singer/songwriter; John Singleton, director; Cicely Tyson, actress; Alice Windom, friend/roommate in Ghana (1963-65); Oprah Winfrey, global media leader/philanthropist and Alfre Woodard, actress.

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Dr. Maya Angelou, circa 1970. Credit: Photo by Michael Ochs Archives/Getty Images

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Dr. Maya Angelou called Sonoma, California, home in the late 70s/early 80s. Credit: Magnum

“It was a unique privilege to be the first filmmakers to tell Dr. Angelou’s full story and exciting to uncover stories that most people hadn’t heard,” said co-director and co-producer Bob Hercules.

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Louis Gossett, Jr., is interviewed in “American Masters – Maya Angelou: And Still I Rise.” He and Dr. Angelou were part of the casts of off-Broadway play “The Blacks” (1961) by Jean Genet and TV miniseries “Roots” (1977). Credit: © Timothy Greenfield-Sanders | Photo credit required at all times.

The film reflects on how the events of history, culture and the arts shaped Dr. Angelou’s life, and how she, in turn, helped shape our own worldview through her autobiographical literature and activism,” said co-director and co-producer Rita Coburn Whack.

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Dr. Maya Angelou. Credit: Getty Images

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Dr. Maya Angelou. Credit: Ron Groeper

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Dr. Maya Angelou, San Francisco, CA, circa 1970. Credit: Image by © Bettmann/CORBIS. Courtesy of Caged Bird Legacy

It is bittersweet that Dr. Angelou takes her rightful place in the American Masters series posthumously,” said executive producer Michael Kantor, Co-Executive Producer and American Masters series Executive Producer. “We are fortunate that Bob and Rita captured these insightful interviews with her just prior to her death so we can all learn from her wisdom firsthand.” Continue reading

National Geographic Channel And Katie Couric Chronicle The Gender Revolution With Moving Human Stories In Two-Hour Documentary

Two-Hour Documentary Hosted and Executive Produced by Couric to Premiere Feb. 6 at 9/8c Timed to National Geographic Magazine January Single-Topic Issue Exploring Gender Issues Around the Globe

It used to appear so simple for many of us: you were a boy or you were a girl. Girls wore pink, and boys wore blue; girls played with dolls, and boys played with trucks. Yet around the globe, these traditional notions of gender are changing rapidly, and labels are no longer so clear cut. National Geographic sets out to explore this evolving concept of gender through the lens of science, society and culture in the groundbreaking new two-hour documentary Gender Revolution: A Journey With Katie Couric, premiering Monday, Feb. 6, at 9/8c. Produced by Katie Couric Media with National Geographic Studios and World of Wonder Productions, the special will also air on National Geographic around the globe in 171 countries and in 45 languages.gender-revolution-ngm-covers-transparent-adapt-1190-1

Gender Revolution will explore the complexities of gender in everyday life, from the moment we are born through our twilight years. To better understand this complex social and scientific issue, Couric crisscrossed the U.S. to talk with scientists, psychologists, activists, authors and families to learn more about the role of genetics, brain chemistry and modern culture on gender fluidity. With conversations that range from the scientifically enlightening to the deeply personal, Couric’s unflinching search for truth sheds light on countless untold stories of struggle, understanding, ignorance, hurt and love.national-geographic

It’s hard to avoid hearing about some aspect of gender these days. Every time you check your phone, turn on the TV or scan Twitter, there’s another story that’s challenging our preconceived notions of what gender is, how it’s determined and the impact these new definitions are having on society,” said Couric. “I set out on a journey to try to educate myself about a topic that young people are living with so effortlessly — and get to know the real people behind the headlines. Because the first step to inclusiveness and tolerance is understanding.”

Among those Couric meets on her journey are the following:

  • Georgiann Davis, an activist who explores how intersex traits are defined, experienced and contested in contemporary U.S. society; intersexuality is a condition doctors estimate affects one in every 1,500 to 2,000 births
  • Dr. Joshua Safer, an endocrinologist engaged in clinical research who addresses a lack of knowledge on medical topics regarding transgender-identified individuals
  • Prof. Kristina Olson, who is conducting a 20-year study of hundreds of young transgender and gender-nonconforming kids
  • Transgender individuals of almost every generation — from a 4-year-old in Washington, D.C., to a retiree in California — who with their families face unique challenges as the result of their evolving gender identities
  • Michaela Mendelsohn, a trans woman who owns six franchise businesses around Los Angeles and who, in response to tragically high jobless rates among transgender people, has dedicated her efforts to hire and promote trans workers at her restaurants
  • Celebrity activists and pioneers such as tennis star Renee Richards and model and actress Hari Nef
  • Gavin Grimm, a trans teen whose lawsuit seeking equal bathroom access is headed to the Supreme Court
  • Countless other doctors and scientists who are on the frontlines of gender issues helping shape medical, social and psychological well-being

Further enhancing Couric’s intimate conversations are innovative graphics and animations that will help viewers understand the physiological nature of sex and gender like never before.

The broadcast premiere of Gender Revolution will come on the heels of the January 2017 issue of National Geographic magazine. The entire single-topic issue will be devoted to examining gender from different perspectives, providing a 360-degree look at what gender means in science and in social systems and civilizations throughout the world. With powerful storytelling through text, photographs, maps and graphics, pairedimages with video and other content online, the issue will address gender identity and sexuality, coming of age for children in various cultures and the threats that those with certain gender identities face worldwide, among other topics. The January issue will be available on print newsstands beginning Dec. 27 and was uploaded online in its entirely at www.natgeo.com/genderrevolution on Dec. 19.

National Geographic is also developing a comprehensive discussion guide for schools and young adult groups to help guide conversation around the themes and topics covered in both the documentary and the magazine. This guide will be available for download beginning in January on www.natgeo.com/genderrevolution.

Gender Revolution is produced by Katie Couric Media, World of Wonder Productions and National Geographic Studios for National Geographic. For Katie Couric Media, executive producers are Katie Couric and Mitch Semel. For World of Wonder, Fenton Bailey, Randy Barbato and Jeremy Simmons serve as executive producers. For National Geographic Studios, executive producers are Jeff Hasler and Brian Lovett. For National Geographic, Tim Pastore is president, original programming and production, and Michael J. Miller is executive producer.