Nordstrom Partners With Good+Foundation To Help New York City Families In Need

Company Is Halfway To Meeting Its Pledge Goal Of $5M To Support Various Community Organizations

On the eve of the company opening its newest flagship store in New York City (57th Street and Broadway), Nordstrom is proud to announce its continued commitment to supporting the local New York City community through its new partnership with Good+Foundation, a leading nonprofit that works to dismantle multi-generational poverty by pairing donations of goods with innovative services to help low-income families.

Last year, Nordstrom announced its commitment to give $5 million dollars to the community of New York City by the end of 2020 through a combination of enterprise investments and grants. Good+Foundation is the newest addition to the portfolio, receiving a community grant of $250,000 to support programmatic work across all five boroughs of New York. This work will include helping deliver essential items like cribs, diapers and strollers as well as providing access to family services like job training, couples counseling and parenting classes with the long term goal of creating a healthier, safer environment for parents and children. Nordstrom will also be supporting the foundation through its 2019 NYC in-store holiday campaign and more.

We believe one of our most important responsibilities as a company is giving back to the diverse communities where we live and work,” said Jamie Nordstrom, president of stores. “As we celebrate the opening of Nordstrom NYC, our Manhattan Flagship store, we are thrilled to be partnering with Good+Foundation to help improve the lives of thousands of local children and families.”

Founded in 2001 in New York City, Good+Foundation partners with approximately 75 innovative anti-poverty programs in the country, including 30 partners across all five boroughs. The organization’s goal is to incentivize parental enrollment and participation in programs like job training, anger management, healthy relationships and addressing trauma to improve the outcome for families. With an annual donation of over $7 million worth of products, Good+Foundation has earned a 4-star rating on Charity Navigator for the sixth consecutive year as well as accreditation by the Better Business Bureau‘sWise Giving Alliance for transparency, efficiency and operations.

Good+Foundation is proud to be part of the philanthropic investment Nordstrom is making to New York City,” says Jessica Seinfeld, Good+Foundation president and founder. “Nordstrom is committed to improving the lives of children and families, and through this partnership, thousands more fathers and mothers will receive essential goods like strollers, car seats, diapers and clothes when they achieve milestones like getting a GED or completing a parenting class.

Each year, Nordstrom donates millions of dollars to hundreds of nonprofit organizations across the U.S. and Canada, with the majority of giving focused on organizations and programs that empower youth, support children and care for families. In 2018, Nordstrom supported more than 600 organizations and $12M in the communities where the company does business. Additional information on Nordstrom’s charitable giving efforts can be found at NordstromCares.com.

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas

Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The limited-edition merchandise item will be sold at Rock Shops® inside Hard Rock® properties throughout North America and in select areas of Latin America. Hard Rock will distribute one hundred percent of the proceeds from its Bahamas Strong T-Shirt to the Bahamian Red Cross through the Hard Rock Heals Foundation® to aid those affected by Hurricane Dorian. The shirt features the Bahamian national flag alongside the classic Hard Rock logo and Hard Rock’s “Love All Serve All” mantra, displaying the brand’s commitment to helping the communities in which it serves.

With venues in 75 countries spanning 259 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe.

Hard Rock International Launches Bahamas Strong T-shirt To Benefit Hurricane Dorian Relief Efforts

Hard Rock International, the Seminole Tribe of Florida and Seminole Gaming are committed to aiding the people of The Bahamas following the devastating impact of Hurricane Dorian,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “As a global brand with a long-standing history in The Bahamas, this is an effort that is close to our hearts. Providing all of the proceeds from our Bahamas Strong T-Shirt sales to assist in the hurricane relief efforts is just scratching the surface for the level of support we intend to provide.”

Hard Rock’s Bahamas Strong T-Shirt launch comes on the heels of the Seminole Tribe of Florida’s support for Hurricane Dorian victims, in which they successfully delivered water bottles to those on the ground in Freeport on Grand Bahama Island during a five-day airlift that began on Sept. 6. In addition, Seminole Gaming provided the Bahamian government with critical items sourced from each of its Florida properties to contribute to the relief efforts.

For more information on the Hard Rock brand, visit www.hardrock.com. To purchase additional Hard Rock merchandise, visit the online Rock Shop at www.shop.hardrock.com.

The Hard Rock Heals Foundation® is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music and have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power‘s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

Housing Works To Host 2019 “Fashion for Action”

Shop Brand-New Designer Goods Priced Up To 80% Off At Three-Day Fundraising Event

Tickets Available For VIP Reception, Early-Access + GA Shopping On Nov. 14; Free Public Sale Nov. 15 + 16

Housing Works, a NYC non-profit organization that provides advocacy, support and lifesaving services to those impacted by homelessness and HIV/AIDS, will host its annual Fashion for Action fundraiser November 14-16, 2019. The highly anticipated event, brings together the best in entertainment and fashion for an exclusive shopping experience at the Housing Works Thrift Shop flagship location in Chelsea. The three-day event will kick off on November 14thwith a series of ticketed affairs that include a VIP reception, early-access and general admission shopping, culminating in a sale that is open to the public November 15th 16th.

Housing Works logo

The event is sponsored by Amida Care, Arthur J. Gallagher & Co., BCM One, BMO Bank, Comserv, Synoptek, and Our/ New York Vodka.

Fashion for Action began in 2004 with founding chair Andre Leon Talley and the late Natasha Richardson at the helm. Past event chairs have also included Thom Browne, Patricia Clarkson, Francisco Costa, Dree Hemingway, Marc Jacobs, Natalie Joos, Derek Lam and Rachel Roy. Together with the support of the fashion and beauty community, the benefit has grown to raise over $5 million towards the fight against HIV/AIDS in New York City.

Fashion For Action 2019 will showcase a bounty of brand-new merchandise, marked 50-80% off retail prices, donated by the biggest names in fashion. The sale will feature Men’s and Women’s apparel, shoes, handbags, accessories, and jewelry from brands that include: Dior, Dolce & Gabbana, Issey Miyake, Coach, Helmut Lang, Theory, and more!

For over 25 years, Housing Works has fueled the fight to end HIV and Homelessness through fashion. The organization’s 13 Thrift Shops and signature events directly benefit its trailblazing work in grassroots activism, healthcare, and housing. Housing Works led the way during the height of the AIDS crisis in New York City, and continues to lead resistance efforts across the country in this current political climate.

The benefit will begin with a VIP Cocktail Reception gathering industry icons and leaders in fashion and entertainment at the Rubin Museum of Art. The event will be co-hosted by award-winning actress Patricia Clarkson and Bevy Smith, TV/radio personality and host of Sirius/XM’s Bevelations on Radio Andy. They will be joined by event chairs: Bethann Hardison, Emmy, Tony and Grammy Award winner Billy Porter, Cameron Silver, Iman, Mickey Boardman, Patricia Field, Phillip Picardi, and Anna Sui. Kevin Harter, Vice President of Fashion Direction, Bloomingdale’s and Michael Carl, VP of Press and Influence, Hermès are Founding Chairs. The reception will be followed by two ticketed offerings that include early access and GA providing an opportunity to shop in advance of the public sale that will run November 15-16. Tickets are now available for purchase with detailed pricing information available here.

In addition to the array of new designer merchandise, Fashion for Action will include items from the personal wardrobe of a selection of hand-picked style influencers, Closet Curators. Showcasing a collection of clothing and accessories that reflect their own individual style, this year’s Closet Curators include: Visual Architect and Brand Consultant Kesha McLeod, Will Taylor of Bright Bazaar, Style Monk’s Jerome LaMaar, Patrice Farameh from The Curated Collection, Fashion Stylist and Designer Dennis Kenney/NONDK, PR/Marketing consultant Logan Horne, theCurvycon Co-founder and Blogger Cece Olisa as well as the epic 70’s-era costume wardrobe donated by the acclaimed HBO series The Deuce, now in its final season.

Proceeds from Fashion for Action support Housing Works‘ ongoing advocacy and integrated services including trailblazing work to address the opioid epidemic and prevent overdose deaths.

What: Fashion for Action 2019

When: November 14, 2019

VIP Reception 5:30pm – 7:30pm, Rubin Museum of Art, 150 West 17th Street

Tickets: https://f4a2019.splashthat.com/F4A

Early Access Shopping 6:30pm – 7:30pm

GA Shopping 7:30pm – 9:30pm

Public Sale: November 15-16, 2019, 10am- 7pm

Where: SHOPPING | Housing Works’ Chelsea Thrift Shop, 143 West 17th Street

Absolut® Helps Gift The Giving Spirit This Holiday Season With One Warm Coat® & Coat Drives Across The Country

Absolut® has announced its mission to help those in need this holiday this winter and to inspire others to gift a giving spirit all season long – with the unique help of national non-profit organization One Warm Coat and partnership with Sofar Sounds.

For Absolut, being Planet Earth’s Favorite Vodka isn’t just a tagline – it’s in the fabric of our brand’s DNA and guides the actions we take in the world toward the betterment of our planet – and its people,” said Regan Clarke, Vice President, Absolut. “That’s why we’re doubling-down on partying with a purpose this holiday season by both donating – and facilitating local donation concert drives – to provide warmth to 100,000 people in need.

Gift a Giving Spirit – Small Gifts, Big Impact

Absolut has brought together partners One Warm Coat and Sofar Sounds to reimagine the traditional coat drive during the holidays. As a brand that has always done things differently, the company hopes to illustrate the big impact one simple act can have on the community around us – especially for those in need.

One coat may not seem life-altering to some – but for one of the hundreds of thousands of people in peril during extremely cold weather conditions each year, it could be lifesaving,” said Beth W. Amodio, President & CEO of One Warm Coat. “We are grateful to Absolut for providing warmth to 100,000 people in need. It is inspiring to see brands partner with organizations to make real change in the world.

With Absolut’s donation to warm 100,000 people through One Warm Coat, the brand is helping everyone, everywhere sparkle a bit brighter every time you gift, sip or serve Absolut this season.

One Coat, One Concert – Absolut x Sofar Sounds

With the help of Sofar Sounds, a company that brings local communities and artists together in unique and intimate locations, Absolut is hosting four concerts in New York City, Los Angeles, Chicago and Philadelphia – each with a simple suggestion: bring a coat, see the concert.

The Absolut X Sofar Sounds concerts will provide an opportunity for locals to support their community in need by accepting gently worn coats in exchange for the intimate concert experience. The brand is also hoping to inspire a ripple effect by rewarding the simple act of giving back in the hopes of concertgoers continuing to pay it forward with their friends and families throughout the holiday season and beyond.

Mix. Mingle. Drink & Jingle.

From celebrating Friendsgiving, to New Year’s Eve bashes, to hosting friends for a cozy night in – add a little purpose to your party with a festive favorite or soon-to-be holiday staple cocktail, like:

Absolut Jingle Buck

Absolut Jingle Buck

Ingredients:

  • 1 Part Absolut Vodka
  • ¾ Part Cranberry Juice
  • ¾ Part Lime Juice
  • 2 Parts Ginger Ale

How to Mix: Add ingredients to glass with ice. Stir briefly. Garnish with two fresh cranberries and rosemary sprig.

Absolut Juice Edition Apple Sangria

Absolut Juice Edition Apple Sangria

Ingredients:

  • 1 ½ Parts Absolut Juice Edition Apple
  • 2 Parts Red Wine
  • 4 Dashes Angostura Bitters
  • ½ Part Triple Sec or Orange Liqueur

How to Mix: Mix all ingredients in a glass with ice. Garnish with orange slides, apple slices and grapes.

One Warm Coat is a national nonprofit organization that provides free, warm coats to people in need. The Coat Drive Program supports individuals, groups, companies and organizations across the country by providing the tools and resources needed to hold a successful coat drive. Coats are distributed in the communities where they were collected, to children and adults in need, without charge, discrimination or obligation. Since One Warm Coat began in 1992, volunteers have hosted more than 35,000 coat drives and more than 6 million coats have been distributed to people in need.

Sofar Sounds is a global community creating space where music matters. Sofar reimagines the live music experience through curated, secret performances in more than 400 cities around the world. Founded in Londonin 2009, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds, check us out at www.sofarsounds.com.

Visit Absolut.com/Holiday for more information on where and how to donate a coat near you, discover more holiday cocktail recipes and #PartywithaPurpose on Absolut’s Facebook, Instagram and Twitter.

Lands’ End Partners with The Weather Channel and One Warm Coat for 3rd Annual One Warm Coat Day

Lands’ End continues to give back, providing free warm coats to those in need

(PRNewsfoto/Lands’ End, Inc.)

Lands’ End has partnered with The Weather Channel television network and One Warm Coat for the 3rd Annual One Warm Coat Day. On October 3rd on One Warm Coat Day, a national day of awareness, activation, and support, if you visit LandsEnd.com and purchase a Lands’ End signature Squall Coat or Jacket, the brand will donate one new outerwear item to One Warm Coat. It doesn’t end there; from October 3rd – October 9th, if you visit a Lands’ End retail store and bring in a new or gently worn coat or jacket to donate, you’ll receive 40% off one in-store outerwear item.

Lands’ End, known for its expansive outerwear offering, aims to give back and share the warmth as we near the colder months. Entering its second year as the Official Outfitter of The Weather Channel television network, both Lands’ End and The Weather Channel will promote the partnership with One Warm Coat across all platforms.

At Lands’ End we are always looking for ways to give back to the community. One Warm Coat and The Weather Channel give us the platform and opportunity to allow our employees and customers to participate and give back to those in need across the country,” said Claudia Mazo, SVP Retail, Lands’ End. “What a great way to kick off the fall and holiday season!

One Warm Coat logo

With winter right around the corner, now is the time to prepare,” said Nora Zimmett, EVP and Chief Content Officer at The Weather Channel television network. “That’s why we are teaming up with Lands’ End and One Warm Coat to help raise awareness for One Warm Coat Day and help get warm coats to those in need.”

The Weather Channel logo

One Warm Coat is thrilled to be working with Lands’ End and The Weather Channel to ensure no one goes cold this winter! The integrated campaign the two companies are launching will create heightened awareness of the tremendous need for warm coats. We hope this will inspire individuals and organizations across the country to help spread warmth to people in need,” said Beth W. Amodio, President & CEO of One Warm Coat.

We Are Family Foundation® To Honor Dolly Parton And Jean Paul Gaultier At 2019 Celebration

We Are Family Foundation® (WAFF) will honor legendary artist Dolly Parton and iconic fashion designer Jean Paul Gaultier at its 2019 Celebration on Tuesday, November 5, 2019 at the Hammerstein Ballroom in New York City.

(PRNewsfoto/We Are Family Foundation)

WAFF, a not-for-profit organization founded by legendary multiple GRAMMY® Award winning musician Nile Rodgers, is dedicated to the vision of a global family. WAFF creates and supports programs that promote cultural diversity while nurturing the vision, talents and ideas of young people who are positively changing the world.

Nile Rodgers (Photo: Jill Furmanovsky)

We’ve wanted to recognize and honor the extraordinary accomplishments of Dolly Parton for many years. Her exemplary work as an artist, businesswoman and philanthropist is an example for us all. She symbolizes everything that is great about music and America. Jean Paul Gaultier is someone who I’m happy to call a friend. His incomparable work as an iconic fashion designer and forward thinker has changed our culture in a way the world has greatly benefitted from. We are enormously grateful to our honorees for their exceptional work to improve humanity and we warmly welcome them into our WAFF family“, said Rodgers.

Dolly Parton

Dolly Parton, legendary singer, songwriter, multi-instrumentalist, record producer, actress, author, businesswoman and humanitarian will receive the Mattie J.T. Stepanek Peacemaker Award. Over the years, Parton has supported many charitable efforts, particularly in the area of literacy, primarily through the Dollywood Foundation. Her literacy program, Dolly Parton’s Imagination Library, a part of the Dollywood Foundation, mails one book per month to each enrolled child from the time of their birth until they enter kindergarten. In August 2019, the Imagination Library gave away over 1.4M books, and has given away a total of over 125M books to date. In 2018, Parton was honored by the Library of Congress on account of the “charity sending out its 100 millionth book”.

With a record for any female artist of 26 songs reaching No. 1 on the Billboard country charts; 42 career top-10 country albums, a record for any artist; and 110 career-charted singles over the past 40 years, Parton remains one of the most-honored female country performers of all time.

To say that I am honored would be quite an understatement. I am so humbled to be included in with such an amazing group of people. I have often said that I don’t count my awards, but this is one I will not soon forget. The Mattie J.T. Stepanek Peacemaker Award from the We Are Family Foundation represents so many of the characteristics that I strive every day to live by. I believe in family, I believe in love, and I believe that together we can change the world“, said Parton.

Previous honorees of the Mattie J.T. Stepanek Peacemaker Award include: President Jimmy Carter, Desmond Tutu, Roger Daltrey CBE, Paul Simon, Dr. Maya Angelou and Quincy Jones.

Jean Paul Gaultier (Photo: Peter Lindbergh)

Jean Paul Gaultier will receive the Humanitarian Award. Gaultier, a French couturier started an apprenticeship at eighteen in the fashion house of Parisian designer Pierre Cardin and by 1976, founded his own eponymous fashion label. Gaultier started his ascent in the fashion world in the early eighties adding a men’s collection in 1984, and two years later opening his first boutique in Paris. In 1997 with his showing of his first haute couture collection, Gaultier secured his place in the fashion industry.

With Gaultier’s desire to illuminate and support human individuality and beauty, he used unconventional models for his shows. This earned him both criticism and enormous popularity. In acknowledgement of his role in reshaping popular perceptions of humanity through fashion and in redirecting the creative process, Gaultier was awarded in 2001 the title of Chevalier de la Lègion d’Honneur (“Knight of the Legion of Honor”), one of France’s highest honors, amongst many other awards and accolades he has received.

It is with great honor that I receive the 2019 Humanitarian Award. I have always believed that all people are beautiful, no matter what their color, shape, size, creed, or sexuality. It is the inner beauty of all people and what we do for others that contributes the most to our beautiful global family“, said Jean Paul Gaultier.

Previous honorees of the Humanitarian Award include Bono, Sting & Trudie Styler, Steven Van Zandt, Nile Rodgers, Jackson Browne, Peter Gabriel and Sir Elton John.

Nile Rodgers & CHIC and Dolly Parton will perform live at the event.

To purchase tickets or to contribute to We Are Family Foundation, please visit www.wearefamilyfoundation.org. Contributions are fully tax-deductible to the extent permitted by law.

Celebrate National Believe Day At Macy’s With Double Donations to Make-A-Wish® and Wishes Across America

On Friday, December 7, Macy’s will help grant 25 wishes in 25 cities across the country and double its donation for each letter collected that day in-store or at macys.com/believe

Macy’s Believe logo 

Macy’s will celebrate National Believe Day on Friday, Dec. 7 by doubling donations to Make-A-Wish® for each letter to Santa collected that day in stores or online at macys.com/believe.As part of the 11th annual Believe campaign, Macy’s will also mark this special day with the return of Wishes AcrossAmerica, helping grant 25 special wishes for children across the country. The beloved Believe program helps bring joy to children with critical illnesses and this year, from now to Dec. 24, Macy’s has pledged to donate $1 to Make-A-Wish for each letter sent, up to $1 million. For National Believe Day, Macy’s will pledge an additional $1 per letter, up to an extra $1 million, above the existing $1 million campaign goal.

IMAGE DISTRIBUTED FOR MACY’S – Make A Wish kids write letters to Santa at Believe Launch at Macy’s Downtown Summerlin Plaza on Friday, Nov. 2, 2018, in Las Vegas. (Bizuayehu Tesfaye/AP Images for Macy’s)

NationalBelieve Day brings our Macy’s colleagues and customers together to help celebrate the holiday season by giving back in a big way,” said Sam Harrison, vice president of giving and volunteerism at Macy’s. “This is one of most special days at Macy’s, where we focus on spreading the message of generosity and hope across the nation. It’s also when we generate excitement to double our donation to Make-A-Wish – meaning that Macy’s will donate $2 for every letter written, up to an additional $1 million, that day alone. On National Believe Day, we help to grant 25 special Wishes AcrossAmerica in 25 cities. The amazing wishes bring unmatched joy and hope to children and families across the country, and Macy’s is thrilled to support such wonderful moments.”

IMAGE DISTRIBUTED FOR MACY’S – Make A Wish kids write letters to Santa at Believe Launch at Macy’s Downtown Summerlin Plaza on Friday, Nov. 2, 2018, in Las Vegas. (Bizuayehu Tesfaye/AP Images for Macy’s)

Macy’s has donated more than $112 million to Make-A-Wish since 2003, including more than $17 million through its annual Believe campaign. These donations have helped grant more than 13,000 wishes, impacting millions of lives and communities. This year’s Wishes AcrossAmerica, taking place on National Believe Day, will celebrate 25wishes of all types, from having shopping sprees and makeovers to traveling to Hawaii, New York City, and Paris, and singing on stage “to be a star.”

IMAGE DISTRIBUTED FOR MACY’S – Volunteers and Macy’s employees gather at Macy’s Downtown Summerlin Plaza for Believe Launch on Friday, Nov. 2, 2018, in Las Vegas. (Bizuayehu Tesfaye/AP Images for Macy’s)

To generate even more excitement in stores on National Believe Day and as part of Macy’s 12 Days of Friends and Family activities, kids will be able to create winter works of art featuring Sunny the Snowpal at coloring stations located next to the Believeletterboxes and snap a photo at the Macy’s selfie wall.

Additionally, as an extra special treat for National Believe Day this year, the one and only Santa will be taking over Macy’s Twitter @macys to spread the message of love and generosity! Tweet with Mr. Claus and join in the fun on Dec. 7 using #macysbelieve. You can also check out Macy’s Instagram stories (@macys) to follow the excitement of National Believe Day including Wishes AcrossAmerica, letter writing, double donations, and more.

Macy’s has also teamed up with Giphy to create one-of-a-kind Macy’s Santa GIFs for fans to use across all social media platforms. These custom jolly GIFs allow everyone to continue spreading Christmas wonder all season long and can be found by simply searching “Santa” wherever gifts are used across Facebook, Instagram Stories, Twitter, Messenger, and more.

The Believe campaign was inspired by the story of an 8-year-old girl, Virginia Hanlon, who wrote a letter to the New York Sun newspaper in 1897. Virginia asked the paper’s editor, Francis P. Church if there really was a Santa Claus. “Yes, Virginia, there is a Santa Claus,” Church replied. “He exists as certainly as love and generosity and devotion exist.” This iconic response illustrates the spirit of the Believe campaign, as well as the climactic National Believe Day.

To learn more about Macy’s Believe campaign, visit macys.com/believe.