First Ever Bud Light Music Festival Brings The Biggest Names In Music on 2019 SuperBowl LIII Weekend
Bruno Mars, Cardi B, Aerosmith, Ludacris, Migos, Lil Yachty, Lil Baby And More To Perform
Tickets To The General Public Went On Sale Friday, November 9 At 12:00 Pm Via Superbowlmusicfest.Com And Ticketmaster
On Location Experiences, the official hospitality partner of the National Football League (“NFL” or “The League”) and Bud Light, the official beer sponsor of the NFL, announced the launch of the first-ever Bud Light Super Bowl Music Fest. The three-night festival will give football fans and the entire city of Atlanta an opportunity to enjoy the artists they love from Thursday, January 31st through Saturday, February 2nd at Atlanta’s fully transformed, premium, sports, and live entertainment venue State Farm Arena. On Saturday Night, the Bud Light Super Bowl Eve concert will feature one of the world’s biggest pop artists Bruno Mars and one of the top female rappers in the game Cardi B. Friday’s lineup includes Rock and Roll Hall of Famers Aerosmith and a soon-to-be-announced special guest.
Electronic Arts Inc.‘s EA SPORTS BOWL will once again serve as the unofficial kickoff to the biggest weekend in the NFL season Thursday night with a Welcome to Atlanta Showcase that features Atlanta hip-hop legend Ludacris and friends, as well as a special Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, Lil Baby and more.
“Super Bowl Music Fest was created from the vision of bringing the scale of a top-tier music festival and building it around the excitement of one of the world’s biggest sporting events. With an all-star lineup and the chance to showcase outstanding local talent to over 45,000 people over three nights at State Farm Arena, Super Bowl Music Fest creates a one of a kind experience,” said John Collins, CEO of On Location Experiences. “We are tremendously excited to bring this unique experience to Atlanta and fans all weekend long.”
In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances. Additional presenting partners for the Bud Light Super Bowl Music Fest are StubHub and Ticketmaster. An array of premium seating offerings, including suites and club packages, will be available also featuring options for premium hospitality. For updates, visit https://www.superbowlmusicfest.com.
“Atlanta is a city with such a strong music culture, that we wanted to work together with our partners at On Location Experiences to bring a music festival to the city that has something for everyone and pays homage to the city’s history of iconic music,” said Shana Barry, Director of Experiential, Bud Light. “Between bringing some of the biggest acts out there right now along with some local Atlanta flavor, we hope that we can give people a chance to come together, drink a few beers and have an unforgettable experience during Super Bowl weekend.“
BUD LIGHT SUPER BOWL MUSIC FEST SCHEDULE
- Thursday, January 31 – Ludacris & Friends, Quality Control Presents: Migos, Lil Yachty, & Lil Baby. Plus Metro Boomin + Special Guests, a DJ set by Lil Jon, & more
- Friday, February 1 – Aerosmith and Special Guest
- Saturday, February 2 – Bruno Mars and Cardi B
The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban.
On Location Experiences (a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group) is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. The events planning company is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole. On Location’s operations include Anthony Travel, CID Entertainment, Future Beat, KreateInc., PrimeSport, and Steve Furgal’s International Tennis Tours.
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