The Retailer Commemorates 20 Years Of Great Designs Accessible To All Audiences With A Limited Edition Anniversary Collection
This fall, Target Corporation celebrates the 20th anniversary of its first collaboration with a designer, a bold initiative that has continued to differentiate this great chain as a provider of Fashionable and affordable designs. This project, which began with renowned architect Michael Graves in 1999, has resulted in more than 175 collaborations with designers in the last two decades.
To celebrate this anniversary, Target will relaunch almost 300 original and emblematic articles from 20 collaborations with past designers. This limited edition collection includes clothing, accessories, home decor and kitchenware. The Anniversary Collection will be available, while supplies last, until September 14 at all Target stores and on Target.com, with prices ranging from $ 7 to $ 160. Designers’ collections and items will vary between stores and customers can purchase up to five items per size and color. Customers can visit Target.com when the catalog is available to properly plan their visits. To underline Target’s commitment to inclusion, all women’s fashion will come with expanded size.
“Design has always been part of Target’s DNA. From our stores and the products we create, to the collaborations we establish, our commitment to affordable designs differentiates Target and is one of the reasons why customers enjoy shopping with us, “said Rick Gomez , executive vice president and digital and marketing director of Target. “Our marketing campaign will celebrate the inclusive nature of Target’s designs, and will include a book and documentary to highlight Target’s impact on the retail sector and the lives of our customers by making large designs available to all audiences.” .
On the occasion of this event, Target has turned to its archives to offer its customers a limited edition collection with 20 of its collaborations with past designers, which incldes the following:
- Michael Graves (1999-2013)
- Philippe Starck (2002)
- Stephen Sprouse (2002)
- Isaac Mizrahi (2003-2009)
- Erin Fetherston (2007)
- Proenza Schouler (2007)
- Thakoon (2008)
- John Derian (2008, 2010)
- Anna Sui (2009)
- Rodarte (2009)
- Stephen Burrows (2010)
- Zac Posen (2010)
- Harajuku Mini (2011-2012)
- Missoni (2011)
- Jason Wu (2012)
- Phillip Lim (2013)
- Altuzarra (2014)
- Lilly Pulitzer (2015)
- Marimekko (2016)
- Hunter (2018)
“Target has forever changed the retail scenario by doing what was believed impossible, offering great designs at an incredible price. This anniversary celebrates our extensive design history and the wide variety of collaborations we have offered to our customers over the past 20 years “said Mark Tritton , executive vice president and director of Marketing for Target. “All the collaborations have contributed something special and exciting to our clients and, with 20 years behind us, we can say that this is only the beginning. We hope to continue offering our clients more incredible, inspiring and affordable designs, and increase the presence of Target every day. “
In addition to the launch of Target’s Anniversary Collection, Rizzoli, an editorial known for its extensive catalog of books of great quality and beauty, will publish a book that gathers Target’s rich design history, with comments from designers and followers of the collaborations of the retailer, which will be available from Tuesday, September 3.
Target has also recruited RadicalMedia, a producing partner, to create a documentary that will be released this fall and that closely analyzes how Target’s innovative approach to affordable designs has forever changed the retail sector.
The documentary includes the testimony of people who have played a key role in the collaborations of the retailer, both with emerging brands and designers, as well as with others already consolidated.
Fashion + Lifestyle 