Highlighting Giuliana Rancic’s FAB-U-WISH Initiative, Alba Botanica® Brand Will Show Support For A Great Cause
The Alba Botanica® brand is proud to announce its partnership with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic‘s FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer. Since 2014, Giuliana Rancic’s FAB-U-WISH and The Pink Agenda has granted the most fabulous wishes to women undergoing treatment for this devastating disease.
The Pink Agenda believes that engaging today’s generation can go a long way toward finding tomorrow’s cure for breast cancer. That’s why The Pink Agenda, together with its partner the Breast Cancer Research Foundation, is working with the next generation of leaders to find and fund programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds. The Pink Agenda, a non-profit 501(c)(3) organization launched in 2007, has contributed $2 million to breast cancer research.
Alba Botanica®, as a brand was started with the mission to Do Beautiful. Last year, they launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Giuliana Rancic, who was already a fan of the brand, is the perfect partnership to continue the brand’s messaging of empowering and inspiring women in the world.
“As a brand that promotes creating positive change in the world, the Alba Botanica® brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer,” said Julie Marchant-Houle, Senior Vice President and General Manager of Personal Care products at The Hain Celestial Group, Inc.
Said Rancic, “By partnering with FAB-U-WISH and The Pink Agenda, Alba Botanica® brand is helping women currently facing breast cancer feel special – and feel better – during their most difficult times. We’re proud to be working alongside Alba Botanica® to support our ultimate wish of finding a cure.“
“The Pink Agenda is honored to have Alba Botanica® join in our fight to make breast cancer history,” said Lucretia Gilbert, Executive Director of The Pink Agenda. “Our partners are critical in helping raise awareness of the disease and funding the groundbreaking research necessary to save lives.”
Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.