Holland America Line and O, The Oprah Magazine Embark on Exclusive Partnership

hal2016_newbrandlogo_wtaglineHolland America Line and O, The Oprah Magazine has announced an exclusive partnership that will unite the soul-stirring power of travel with O‘s deep commitment to connection and personal growth. Oprah Winfrey; O The Oprah Magazine editor at large Gayle King; and others will join the inaugural O, The Oprah Magazine Share the Adventure Cruise setting sail to Alaska this July. Four additional O, The Oprah Magazine Adventure of Your Life sailings featuring O Magazine-inspired activities will be scheduled aboard select North America ships through 2018.

I’m so excited to continue 2017 as my Year of Adventure with another bold, new place I’ve never been to Alaska!” said Winfrey.

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Oprah Winfrey

The O, The Oprah Magazine cruises will feature exclusive programming developed with the magazine’s editors, including editor in chief Lucy Kaylin and creative director Adam Glassman. Members of the SuperSoul 100 — thought leaders and visionaries who use their talents to elevate humanity — will be on board sharing inspirational ideas and tips for living your best life. More than 300 Holland America Line cruises sailing in North America from August 2017 through 2018 will have a variety of engaging, stimulating activities that bring the magazine to life, including meditation, tai chi, healthy cooking demonstrations, an onboard book club and more.

O, The Oprah Magazine Share the Adventure Cruise to Alaska will take place July 15–22, 2017. Other O, The Oprah Magazine Adventure of Your Life cruises will include the following dates/destinations:

  • November 29, 2017 11-Day Southern Caribbean Wayfarer roundtrip from Ft. Lauderdale on ms Koningsdam
  • March 3, 2018 – 7-Day Eastern Caribbean roundtrip from Ft. Lauderdale on ms Nieuw Amsterdam
  • August 11, 2018 – 7-Day Alaska roundtrip from Seattle on ms Eurodam
  • October 28, 2018 – 7-Day Western Caribbean, ms Nieuw Amsterdam

We are deeply honored that O, The Oprah Magazine chose Holland America Line as its first cruise line partner to further our shared belief that travel and wellness have the power to open minds, build connections and inspire shared humanity,” said Orlando Ashford, president of Holland America Line. “Our commitment to providing authentic experiences for our guests is at the forefront of all we do, and this collaboration is going to empower our guests in a whole new way with thought-provoking and enriching activities and content developed together with the experts at O, The Oprah Magazine.

The magazine will kick off the partnership with a contest in the March 2017 issue awarding three deserving readers the chance to join the inaugural cruise to Alaska with Oprah and Gayle, followed by a high impact unit in the April 2017 issue, with in-book, online and broadcast integrations running throughout the remainder of 2017 and 2018.

What better way to celebrate Oprah’s Year of Adventure than to partner on an incredible new initiative with Holland America Line,” said Jayne Jamison, senior vice president, publisher, and chief revenue officer of O, The Oprah Magazine. Offering readers a chance to experience the thrill of adventure firsthand, this partnership pairs the eye-opening wonder of travel with the soulful, inspiring content found in every issue of O.

For more information on O, The Oprah Magazine cruises please visit hollandamerica.com/OprahMag.

The Barneys New York Foundation Launches “We Will Be” Women’s Empowerment Windows For Fashion Week.

March is National Women’s History Month** and The Barneys New York Foundation announces today the launch of We Will Be,” an initiative celebrating women’s empowerment. Launched in 2016, the Barneys New York Foundation prides itself as a proponent of human rights and has placed increased focused on raising awareness for women’s equality over the years.

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Barneys New York Logo. (PRNewsFoto/Barneys New York)

Based upon pillars of human rights, education, and the arts, The Barneys New York Foundation allows Barneys New York to contribute to the world in an even more impactful way. By championing the arts, the Foundation is able to ensure a future for creative thought, while the human rights component continues to build on advocacy for equality to all. The educational branch allows the company to support various causes relating to health and wellness research, as well as children’s programs. Through the implementation of a mentorship and employee giving program, the Barneys New York Foundation harnesses the power of community to focus on the core values of human rights, education, and the arts.

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In partnership with the High School of Fashion Industries, The Barneys New York Foundation created a short film entitled “I Will Be.” Featuring 34 female students from the school discussing their hopes, dreams, and goals for the future, the film sends an inspiring message about how all girls have the opportunity grow into future leaders and role models in society.

With this project, The Foundation is taking a stand to support and inspire women everywhere at a time when it is most important. Through partnerships with MAKERS and the High School of Fashion Industries, The Barneys New York Foundation created custom video content that highlights strong women in society, which launches February 3rd through the end of the month to coincide with Fashion Week. “We Will Be” includes window displays at both the Madison Avenue and Downtown Flagships in New York City, regional in-store visual impact areas, and a social campaign #GirlPossible.

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The Barneys New York Foundation will also feature a custom video including recognizable moments in history that spotlight strong women. Ranging from athletic pursuits to legendary films, and live concerts to women’s rights movements, the breadth of content in this window emphasize the many ways in which women have impacted society.

In partnership with the High School of Fashion Industries, which provides career and academic training for New York City students, The Barneys New York Foundation created a short film entitled “I Will Be.” Featuring 34 female students from the school discussing their hopes, dreams, and goals for the future, the film sends an inspiring message about how all girls have the opportunity grow into future leaders and role models in society. This video content will be prominently displayed in the Madison Avenue window just north of the main entrance, as well as in regional in-store displays, and will be showcased through Barneys New York’s various editorial and social media channels.

The Barneys New York Foundation has also partnered with MAKERS, a women’s media and leadership platform. Utilizing video from MAKERS extensive library, The Barneys New York Foundation created exclusive content that highlights the empowering messages of iconic women including Madeleine Albright, Christiane Amanpour, Hillary Rodham Clinton, Lena Dunham, Jane Fonda, Ruth Bader Ginsburg, Alicia Keys, Helen Mirren, Michelle Obama, Gloria Steinem, and more. This content will be displayed in two 20 short films, which will be shown in the northernmost and southernmost Madison Avenue window in New York. Continue reading