Lancôme is thrilled to announce the arrival of young actress Lily Collins as its newest brand ambassadress. As a talented actress with infinite potential, she will be bringing her freshness and captivating allure to Lancôme as of January 2014, starting with the Spring make-up collection, French Ballerine.
Rising Hollywood star Lily Collins, a delicate yet confident beauty who embodies Lancôme’s effortlessly chic look and joie de vivre, is the granddaughter of a ballerina and the daughter of musician Phil Collins. She made her breakout film debut years ago in critically adored The Blind Side. Now, she transforms seamlessly from wide-eyed ingénue in 2012’s Mirror Mirror (alongside Julia Roberts, another Lancôme face) to vampy demon-slayer in 2014’s The Mortal Instruments: City of Bones.
“It’s an absolute honor and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand’s unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It’s truly a dream come true,” confided Lily Collins.
“With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme. We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme,” stated Françoise Lehmann, General Manager of Lancôme International.