New CDC Study Shows Changes In Breast Cancer Death Rates By Age Group

Corresponding author: Lisa C. Richardson, lrichardson@cdc.gov

Breast cancer death rates among women decreased during 2010-2014, but racial differences persisted, according to a study by the Centers for Disease Control and Prevention (CDC) in this week’s Morbidity and Mortality Weekly Report.cdc-logo1

Breast cancer continues to be the most commonly diagnosed cancer and the second leading cause of cancer deaths among U.S. women (1). Compared with white women, black women historically have had lower rates of breast cancer incidence and, beginning in the 1980s, higher death rates (1). This report examines age-specific black-white disparities in breast cancer incidence during 1999–2013 and mortality during 2000–2014 in the United States using data from United States Cancer Statistics (USCS) (2). Overall rates of breast cancer incidence were similar, but death rates remained higher for black women compared with white women. During 1999–2013, breast cancer incidence decreased among white women but increased slightly among black women resulting in a similar average incidence at the end of the period. Breast cancer incidence trends differed by race and age, particularly from 1999 to 2004–2005, when rates decreased only among white women aged ≥50 years. Breast cancer death rates decreased significantly during 2000–2014, regardless of age with patterns varying by race. For women aged ≥50 years, death rates declined significantly faster among white women compared with black women; among women aged <50 years, breast cancer death rates decreased at the same rate among black and white women. Although some of molecular factors that lead to more aggressive breast cancer are known, a fuller understanding of the exact mechanisms might lead to more tailored interventions that could decrease mortality disparities. When combined with population-based approaches to increase knowledge of family history of cancer, increase physical activity, promote a healthy diet to maintain a healthy bodyweight, and increase screening for breast cancer, targeted treatment interventions could reduce racial disparities in breast cancer.

USCS includes incidence data from the CDC’s National Program of Cancer Registries (NPCR) and the National Cancer Institute’s Surveillance, Epidemiology, and End Results (SEER) Program and mortality data from the National Vital Statistics System (2). Data on new cases of invasive (malignant) breast cancer* diagnosed during 1999–2013 were obtained from population-based cancer registries affiliated with NPCR or SEER programs in each state and the District of Columbia (DC). Incidence data in this report met USCS publication criteria, covering 99% of the U.S. population during 2009–2013 and 92% during 1999–2013.† SEER Summary Stage 2000§ was used to characterize cancers as localized, regional, distant, or unknown stage using clinical and pathologic tumor characteristics, such as tumor size, depth of invasion and extension to regional or distant tissues, involvement of regional lymph nodes, and distant metastases. Breast cancer death data during 2000–2014 were based on death certificate information reported to state vital statistics offices and compiled into a national file through the National Vital Statistics System; mortality data in this report cover 100% of the U.S. population. Race and ethnicity were abstracted from medical records for cases and from death certificates for deaths; this report includes all races, white, and black, regardless of ethnicity. Population estimates for the denominators of incidence and death rates were from the U.S. Census, as modified by the National Cancer Institute. Five-year average annual incidence rates for 2009–2013 and death rates for 2010–2014 per 100,000 women were age-adjusted by the direct method to the 2000 U.S. standard population (19 age groups).¶ Average annual percentage change was used to quantify changes in incidence rates during 1999–2013 and death rates during 2000–2014 and was calculated using joinpoint regression, which allowed different slopes for three periods; the year at which slopes changed could vary by race and age.

During 2009–2013, approximately 221,000 breast cancers were diagnosed each year (Table). Overall incidence of breast cancer was similar among black women (121.5 cases per 100,000 population) and white women (123.6 cases per 100,000 population), but differences by age and stage were found. Compared with white women, breast cancer incidence was higher among black women aged <60 years, but lower among black women aged ≥60 years. Black women had a lower percentage of breast cancers diagnosed at a localized stage (54%) than did white women (64%) (Table). Among white women, breast cancer incidence decreased from 1999 to 2004, and then stabilized, decreasing 0.8% per year on average; however, breast cancer incidence was stable from 1999 to 2005 among black women and then nonsignificantly increased (Figure 1). Breast cancer incidence trends differed by race and age, particularly during 1999–2004 when rates decreased only among white women aged ≥50 years. During 1999–2013, among women aged 60–79 years, rates of breast cancer incidence decreased significantly among white women, but increased significantly among black women (https://www.cdc.gov/cancer/breast/statistics/trends_invasive.htm).

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Figure 1: Trends* in invasive female breast cancer incidence, by race† and year of diagnosis — United States,§ 1999–2013 (CDC/MMWR, October 14, 2016)

During 2010–2014, approximately 41,000 deaths from breast cancer occurred each year (Table). Breast cancer mortality was 41% higher among black women (29.2 deaths per 100,000 population) than white women (20.6 deaths per 100,000 population). Breast cancer death rates decreased during 2010–2014 among both blacks and whites, although differences in trends by race and age were found (Figure 2). Overall, breast cancer death rates decreased faster among white women (−1.9% per year) compared with black women (−1.5% per year). Among women aged <50 years, breast cancer death rates decreased at the same pace among black and white women, whereas white women aged ≥50 years had significantly larger decreases. The largest difference by race was observed among women aged 60–69 years: breast cancer death rates decreased 2.0% per year among white women compared with 1.0% among black women.

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FIGURE 2. Average annual percentage change* in female breast cancer death rates, by age group and race† — United States, 2000–2014 (CDC/MMWR October 14, 2016)

Discussion

Recent trends in breast cancer incidence suggest that the convergence and now equal incidence for black and white women has been primarily because of incidence increasing among black women, particularly among those aged 60–79 years, and concomitant decreasing or stable rates in white women. Breast cancer mortality is approximately 40% higher among black women compared with white women, with faster decreases in mortality among white women. This report confirms previous findings by race overall (1), and presents age-specific changes for incidence and mortality by race. Continue reading

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Tanger Outlets Launches The 23rd Annual PINK Campaign To Support Fight Against Breast Cancer

Once again, Tanger Factory Outlet Centers, Inc. is rallying shoppers to participate in the ‘Tanger PINK Movement’ this October to support National Breast Cancer Awareness Month and the ongoing efforts to end breast cancer during the 23rd annual Tanger PINK Campaign.

The Tanger PINK Campaign launched October 1st at Tanger Outlets across the United States and Canada. Part of Tanger’s efforts to raise awareness and help find a cure includes offering its shoppers a stylish way to save more and help in the fight. Tanger PINK Cards offer our shoppers 25% off any item at participating stores. PINK Cards can be used once per day, per store with unlimited use through October 31, 2016. Tanger’s PINK Cards are available in two ways including a mobile card saved on your phone or a physical card to save in your wallet and can be purchased at any Tanger Outlets nationwide, or on line at www.tangeroutlet.com/pink or on the Tanger’s app.

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Tanger Outlets. (PRNewsFoto/Tanger Factory Outlet Centers, Inc.)

We are proud to join forces with our valued shoppers and retailers across the United States to raise awareness and much-needed funds for breast cancer research and prevention,” said Steven B. Tanger, President and Chief Executive Officer of Tanger Factory Outlet Centers, Inc. We empathize with every customer, retailer, and employee who has been affected by this disease. We are fully committed to supporting these important organizations, with the goal of finding a cure to a disease that has affected so many families.

Other programs Tanger hosts to support their annual PINK program include center events, fitness and 5K Walk/Runs, Pump Up the PINK parties and an exciting program launched last year that randomly surprises shoppers with PINK gifts and gift cards as they shop including randomly purchasing their products at check out and more. Tanger Outlets also is giving away gift cards and PINK items socially on their sites for fans throughout the month.

Since 1994, Tanger has contributed more than $17 million to breast cancer research through the PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S. In support of the PINK Campaign, this year, Tanger Outlet Centers will also host local events and moments to rally shoppers in the fight against breast cancer.

Proceeds from the campaign will support local breast cancer organizations as well as the Breast Cancer Research Foundation (BCRF), the nation’s highest-rated breast cancer organization according to Charity Watch and Charity Navigator. Through BCRF, Tanger donations have directly supported pioneering studies in breast cancer, including research conducted by Dr. Kenneth Offit at Memorial Sloan Kettering Cancer Center, Dr. Katherine Nathanson at The University of Pennsylvania, and Drs. Elizabeth Jaffee and Leisha Emens at Johns Hopkins University.

Year after year Tanger Outlets has reaffirmed its commitment to be the end of breast cancer,” said Myra Biblowit, President of the Breast Cancer Research Foundation. “In uniting with BCRF and supporting the world’s most innovative research, Tanger is helping to improve breast cancer diagnosis, prevention and treatment—transforming lives every day.”

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by the late Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an “A+” from CharityWatch as well as the top four-star rating from Charity Navigator. Visit www.bcrfcure.org to learn more.

Tanger Factory Outlet Centers, Inc., with more than 35 years of experience in the outlet industry attracting more than 185 million shoppers annually, is a publicly-traded REIT headquartered in Greensboro, North Carolina that presently operates and owns, or has an ownership interest in, a portfolio of 43 upscale outlet shopping centers and one additional center currently under construction. Tanger’s operating properties are located in 21 states coast to coast and in Canada, totaling approximately 14.7 million square feet, leased to over 3,100 stores which are operated by more than 490 different brand name companies. (For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company’s website at www.tangeroutlet.com.)

ALOR Launches ‘HOPE’ Affirmation Bracelet In Support Of Breast Cancer Awareness Month

Brand Founder’s Personal Passion Project to Aid in Finding a Cure

Southern California-based ALOR, known for their portfolio of luxury cable jewelry and Swiss Made timepieces, is proving jewelry can do good this October. The brand has designed the ‘HOPE’ Affirmation bracelet that will raise awareness and funding for finding a cure for breast cancer. The bangle bracelet, a 4-row blush rose stainless steel with an 18K gold and pink sapphire-studded ‘Hope‘ charm, will be available for $150 via ALOR.com beginning October 1st. Part of a six-piece collection, the ‘HOPE’ Affirmation bracelet is the first in the series to be released. The full collection includes ‘LOVE‘, ‘JOY‘ and ‘FAITH‘ charms, in various combinations of ALOR’s signature colored cables in grey, yellow and classic Noir. The bracelet will be available via ALOR’s website in early October.

The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew.

ALOR HOPE Affirmation Bangle

ALOR’s ‘HOPE’ Affirmation Bracelet, a 4-row bangle in blush stainless steel with an 18K gold and pink sapphire-studded ‘HOPE’ charm. (PRNewsFoto/ALOR)

Sandy Zemer, ALOR’s co-founder, is the heart behind the ‘HOPE‘. “I was given a similar bangle by my husband at a recent milestone birthday celebration, as were all of my friends in attendance. The bangle symbolized that no matter how many miles or years may separate us, we are always close to each other’s hearts and that support system is always there.” She continued, “With the ‘HOPE’ Affirmation bangle, the message is much the same: the wearer is part of a network, an unwavering support system that will be there throughout their journey.”

Ten percent of sales proceeds will be donated to Here for the Girls***, a charity dedicated to healing and saving lives by supporting young women diagnosed with breast cancer, while providing breast health education for all.

ALOR’s president, Ori Zemer, shared, “We are thrilled to be doing our part to support breast cancer awareness and education. The nucleus of this project came from a place near and dear to Sandy’s heart, but we realized there was an opportunity to make a real difference in a sizeable way.

For more information, visit www.ALOR.com.

***This special, 501(c)(3) not-for-profit women’s health organization was birthed as Beyond Boobs!, Inc. in 2007 by two survivors who experienced first-hand the lack of resources specifically designed to meet the unique needs of young women affected by breast cancer. So they brought together other young survivors in their hometown of Williamsburg, Virginia, to help each other turn their diagnoses into catalysts for positive transformation. This initial grassroots, in-person support group expanded into Beyond Boobs! Not-Your-Typical Support Systems in communities in different states, and it is growing. Vicki Tashman‘s 2015 gift of the not-for-profit Pink Link, her online support community for breast cancer survivors, greatly extended the reach of their special style of support. With each retaining its own identity, Beyond Boobs! (in-person support) and Pink Link (online support) joined forces in 2016 under the name Here for the Girls, Inc. to reach more young women with their core offering, love.

National Breast Cancer Awareness Month: Brighton Supports Breast Cancer Charities

With Their 14th Annual Power Of Pink Program, Brighton Aims To Raise $400,000 For Breast Cancer Charities

Brighton (known for luxurious, timeless accessories created by their own team of designers and which also produces handbags, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts) has a history of giving back by supporting charities through selling exclusive, limited edition bracelets and leather goods. Among their charitable initiatives, the company supports numerous breast cancer charities – including the Breast Cancer Research Foundation (BCRF) and hundreds of local charities through their Power of Pink Promotion.413670

What sets Brighton apart is their community involvement. Brighton’s owners, Jerry and Terri Kohl, started their business over 40 years ago, and they resolved to have a company that would be run from the heart, focused on treating their customers and employees the way they love to be treated and giving back to the communities where Brighton Collectibles stores are located. To date, Brighton has raised over $6 million for breast cancer charities.

Brighton’s company owned stores, and participating specialty stores, host Power of Pink events to empower survivors and raise funds to help those impacted by the disease. “Pink Events” include survivor makeovers, fashion shows, breakfasts, luncheons and special shopping events where women can hear doctors and nurses talk about treatment, breakthroughs and recovery resources.

It is the mission of the Power of Pink initiative to raise money to support local and national breast cancer charities. “Mother, sister, or friend – we all know someone who has been affected by this disease,” Jerry Kohl explains, “The more we all give, the sooner we’ll reach a cure.

The Power of Pink initiative runs through October 31st. There are three bracelet styles (ranging from $45 to $78) and a $5 donation will be made for each bracelet sold. Brighton will match the $5 donation and is encouraging its participating specialty stores to do the same, bringing the total donation to $10 per bracelet sold. In addition, at Brighton’s company owned stores, there will be limited edition accessories – and 10% of the purchase price from these items will be donated to breast cancer charities.

As part of #BrightonGivesBack, Power of Pink is one of Brighton’s many charitable initiatives which generously support many local organizations as well as the(abovementioned) Breast Cancer Research Foundation, Soles4Souls, children in the arts and women re-entering the work force. Through the years, the company has donated over $10 million to organizations in every major city through promotions and charity fundraising events.

Bright Pink® Partners With Aerie® and American Eagle Outfitters® for the 2016 “Support Your Girls” Campaign Focused On Breast Health Awareness For Young Women

Aerie and American Eagle Outfitters to donate 100% of sales from Limited-Edition Bright Pink Sunnie Demi Bra, Undie and Boxer

Bright Pink, a national non-profit organization focusing on the prevention of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie and American Eagle Outfitters in support of Breast Cancer Awareness Month. Aerie will offer a Limited-Edition Bright Pink Sunnie Demi Bra, while American Eagle Outfitters will offer a Limited-Edition Aerie Undie, Boxer and Boxer Brief with 100% of sales benefiting Bright Pink. This will mark the seventh consecutive year for the partnership but the first time both brands are participating. The campaign will run both in Aerie and American Eagle Outfitters stores and online at www.aerie.com and www.ae.com now October 19th, 2016. Aerie, American Eagle Outfitters and Bright Pink will promote the program through social media, customer e-mails and in-store marketing.413653

In addition, Aerie will introduce several opportunities for customers to help the cause, including inviting shoppers to donate to Bright Pink in Aerie stores by rounding up their purchase totals at the register. The partnership aims to spark important conversations among women about the risk of breast and ovarian cancer and inspire them to take take action, while also raising funds to fuel Bright Pink’s life-saving education programs.

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

We’re incredibly lucky to have partners like Aerie and American Eagle Outfitters who share our vision to educate millions of women on their breast and ovarian health and empower them to take action,” said Bright Pink Founder and CEO, Lindsay Avner. “Through the ‘Support Your Girls’ campaign, both brands will raise critical funds that support the growth of our programs, while also inspiring their customers and employees to be proactive with their own health; a life-saving combination.”

Jennifer Foyle, Aerie Global Brand President, shares the same enthusiasm for the campaign: “We are so proud to partner with Bright Pink for the seventh consecutive year,” Foyle said. “Not only does our partnership help raise awareness for Bright Pink’s life-saving programs, but it also helps encourage body positivity and healthy habits for Aerie girls.”

The partnership includes several components:

  • 100% of sales from the Limited-Edition Bright Pink Sunnie Demi Bra and Undie will be donated to Bright Pink. The bra, which is light pink in color, will be sold in Aerie stores and online at www.aerie.com from 9/30 through 10/19, or while supplies last. The Bright Pink Undie will be sold in American Eagle Outfitters stores and at www.aerie.com.
  • 100% of sales from the Bright Pink Boxer and Boxer Brief will be donated to Bright Pink, and will be sold in American Eagle Outfitters stores and online at AE.com from 9/30 through 10/19, or while supplies last.
  • One percent of all sales purchased using an American Eagle Outfitters or Aerie credit card in stores or online at ae.com and aerie.com will be donated to Bright Pink, up to $75,000.
  • Shoppers will be invited to donate to Bright Pink at Aerie stores by rounding up their in-store purchase totals.
  • The online hub for the campaign can be found at www.Aerie.com/AerieSupports, where visitors can access more information about the partnership and find links to breast health educational programs on Bright Pink‘s website.

Aerie and American Eagle Outfitters social media channels will explain the partnership and encourage girls to get educated about their own breast health. Bright Pink stories of impact will be shared on Aerie’s blog, showcasing firsthand accounts around importance of being breast self aware starting at a young age.

(For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.)

The Estée Lauder Companies’ 2016 Breast Cancer Awareness (BCA) Campaign Unites The World In Action To Defeat Breast Cancer

Unique Voices Join Together To Encourage Acts That Inspire, Support Others And Promote Health And Wellness Year-Round

Together, Our Actions Can Bring Us Closer To A World Without Breast Cancer.

The BCA Campaign is The Estée Lauder Companies’ Largest Corporate Philanthropic Initiative And Is Active In More Than 70 Countries.hero-null-hr

Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While individual experiences with the disease may vary, the desire to defeat breast cancer is universal.

This year, in honor of a shared vision for a world without this disease, The Estée Lauder CompaniesBreast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on www.BCAcampaign.com and social media, while supporting lifesaving breast cancer research.

Over the past two decades, The Estée Lauder CompaniesBCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF Medical Research Grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services and is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.

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The Estée Lauder Companies’ 2016 Breast Cancer Awareness Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.”

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., proudly champions The BCA Campaign’s mission worldwide and continues to honor the legacy of his late mother, Evelyn H. Lauder, stating “Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies—spanning continents, cultures and languages. Each year, our employees, consumers and partners worldwide come together to enhance awareness, raise funds and inspire meaningful action to fight this disease.”

(The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW and By Kilian.)

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The following highly sought-after and iconic brands of The Estée Lauder Companies are contributing to The 2016 BCA Campaign by selling Pink Ribbon Products or making donations to BCRF.

Beginning September 30, 2016, the global BCA Campaign will:

  • BRING AWARENESS to the importance of breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through BCAcampaign.com and social media @BCAcampaign
  • UNITE A VARIETY OF KEY PARTNERS and influencers worldwide to demonstrate the power of taking action together and encourage others to make a difference
  • GALVANIZE The Estée Lauder Companies’ employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
  • HOST A VARIETY of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
  • PROVIDE PEOPLE AROUND the world with a range of meaningful, impactful content on BCAcampaign.com that encourages them to take action in the fight against breast cancer throughout the year and offer opportunities to continue the conversation on social media
  • ILLUMINATE BUILDINGS, MONUMENTS AND LANDMARKS WORLDWIDE in glowing pink lights to raise awareness of breast health and empower people around the world to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink.
  • KICK OFF BREAST CANCER AWARENESS MONTH by engaging BCA Campaign spokespeople at key events worldwide that spotlight the power of taking action together. On September 30, Elizabeth Hurley, Global Ambassador for The BCA Campaign, rang The New York Stock Exchange Closing Bell®, joined by inspiring employees of The Estée Lauder Companies .
  • Offer Pink Ribbon Products globally through many of The Estée Lauder Companies’ sought-after beauty brands to raise awareness and funds

Continue reading

A Little Pink Does a Lot of Good: Lands’ End’s Pink Thread Project to Raise Awareness and Funds For The Breast Cancer Research Foundation

The Lands’ End Pink Thread Project will once again prove that a little pink can do a lot of good. The company is raising awareness and funding for the Breast Cancer Research Foundation (BCRF) through the annual campaign, which was created to further support the organization’s mission to be the end of breast cancer by advancing the world’s most promising research.

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Lands’ End (PRNewsFoto/Lands’ End, Inc.)

“At Lands’ End, we are proud to partner with and support the Breast Cancer Research Foundation through the annual Pink Thread Project,” said Joe Boitano, Co-Interim Chief Executive Officer, Lands’ End. “This impactful campaign proves that a little pink truly does a lot of good, and together with our customers we look forward to helping make a difference.”

Pink Thread

Lands’ End’s Pink Thread Project Raises Awareness and Funds For The Breast Cancer Research Foundation. For every Pink Thread monogram or embroidery added to Lands’ End apparel, accessories or home goods, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at http://www.landsend.com  now through October 31, 2016. (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project is a simple, beautiful way to raise funds for breast cancer research by adding any monogram or embroidered icon using pink thread to Lands’ End apparel, accessories or home goods ranging from totes and towels to cardigans and shirts. For every Pink Thread monogram or embroidery, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at landsend.com from now through October 31, 2016. (View campaign video here.)

Our goal is to accelerate the breakthroughs bringing us closer to a cure and to speed up the progress that will improve survivorship and quality of life for breast cancer patients today. But that research relies on us all—by uniting with the highest rated breast cancer organization in the country, Lands’ End will undoubtedly propel research forward, faster. Together, we can be the end of breast cancer,” said Myra J. Biblowit, President & CEO, Breast Cancer Research Foundation.

Additional Pink Thread Project Initiatives

The Pink Thread Project will also feature other initiatives to support the Breast Cancer Research Foundation now throughout the month of October, which include:

Purchase Pink Styles – From inspirational warm socks and lovely scarves to handy totes, purchase select pink Lands’ End merchandise and 25 percent of the net purchase price (excluding sales/use tax and shipping and handling fees) from the sale will benefit BCRF.

In Stores Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the BCRF during the campaign.

New Styles Give Back – In addition to core merchandise, select pink items from the Canvas by Lands’ End collection have been chosen for the campaign, and the sales of these select items will contribute 15 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF.

Lands’ End OutfittersLands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread Project, with 5 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF. Continue reading