NEW ONLINE SURVEY CONDUCTED BY HARRIS INTERACTIVE SHOWS MANY AMERICANS ARE STILL WHOLLY MISINFORMED ABOUT THE PROCESS OF ANTI-AGING AND YEAR-ROUND SUN PROTECTION
TO COMBAT THE SIGNS OF SKIN DAMAGE FROM INADEQUATE SUN PROTECTION, AVON INTRODUCES AVON ANEW CLINICAL SKINVINCIBLE MULTI-SHIELD SPF 50 LOTION AND DEEP RECOVERY CREAM
As children return to school and memories of summer vacations fade, a new nationwide online survey conducted by Harris Interactive, Inc. for the Personal Care Products Council (www.cosmeticsinfo.org/) shows that many Americans around the country are still vastly uninformed about sun protection, regardless of the season. According to the survey, nearly 40% of Americans believe that sunscreen is only needed on sunny days. What experts have known for years however, is that even on cloudy days, up to 80% of the sun’s harmful UV rays can penetrate skin to cause damage. Extensive research has proven that daily sun exposure is the real culprit behind some of the most noticeable signs of aging, such as: winkles, fine lines, sagging skin, dullness, dehydration, and age spots. They also are unaware of the risks of sun exposure and who is at risk for sun damage. In fact, 90 percent of skin aging is caused by everyday sun exposure that occurs throughout the year, not just at the beach.
In addition, unprotected sun exposure also contributes to: Pre-cancerous (actinic keratosis) and cancerous (basal cell carcinoma, squamous cell carcinoma and melanoma) skin lesions – caused by loss of the skin’s immune function; Benign tumors and Telangiectasias (the stretching or enlargement of small blood vessels under the skin)
“The American public is still not in a place where they are sun smart every time they step out of their door,” said Farah K. Ahmed, Chair, Personal Care Products Council Sunscreen Committee.
“Unfortunately, the American public still has a long way to go before we treat sunscreen the way we treat seatbelts,” added Ahmed. “Every time you step out of your door, you should automatically apply sunscreen – rain or shine, summer or winter – as well as wear protective clothing and seek shade whenever possible.”
Based in Washington, D.C., the Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council’s more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S. As the makers of a diverse range of products millions of consumers rely on every day, from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance, personal care products companies are global leaders committed to product safety, quality and innovation. Continue reading